# Elana Leoni

Najpopularniejsze odcinki podcastów
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What Education Marketers Need to Know for 2026 and Where to Spend $10,000

Education marketing is entering another year of tight budgets, longer decision cycles, and higher expectations from districts. The uncertainty is familiar now, but the pressure to make smart, focused choices has not eased. As teams plan for the next school year, the real challenge is not doing more…

Inside the 2025 State EdTech Trends Report, What Matters for 2026

State education agencies are moving faster than they are known for, and not because they want to. AI, funding uncertainty, and capacity constraints are forcing decisions that cannot wait. In this episode, Elana Leoni sits down with Julia Fallon of SETDA to unpack what the 2025 State EdTech Trends R…

How AI, Buying Cycles, and Platform Shifts Are Reshaping Education Marketing

Education marketing is getting squeezed from both sides. Buyers are moving slower and asking for more proof, while the marketing landscape is moving faster than most teams can realistically track. AI is changing how people search and evaluate credibility. Conferences are still a major growth channe…

Why K–12 EdTech Sales Requires More Than a Great Demo

2 education has always required a different kind of sales approach. Long buying cycles. Multiple stakeholders. Deep accountability to students, families, and communities. But the environment today feels more measured than it did just a few years ago. District leaders are scrutinizing spend, thinkin…

AI Signals, Email Myths, and the Spring EdTech Buying Cycle

Education marketing often feels like two different worlds moving at once. The technology ecosystem shifts quickly, with AI tools introducing new ways for expertise to be discovered and trusted. At the same time, schools move on an entirely different rhythm shaped by academic calendars, testing seas…

What Principals Actually Pay Attention To, How They Evaluate EdTech and Why Outreach Gets Ignored

What Principals Actually Pay Attention To, How They Evaluate EdTech and Why Outreach Gets Ignored Jordan Moldenhauer March 26, 2026 There is a growing gap between how education is marketed to and how it is actually experienced inside schools. Leaders are navigating full days that require constan…

What Makes an Educator Community Thrive with Elana Leoni - Bonus Episode with Jotform

In this episode, I'm joined by Elana Leoni, founder of Leoni Consulting Group and host of the All Things Marketing and Education podcast, to explore what makes an educator community truly thrive. You'll also hear why trust, co-creation, and member ownership matter more than platforms, and how stron…

What Teachers Really Think About EdTech Right Now

There’s a shift happening in how technology is being talked about in education. Questions around screen time, student well-being, and the role of EdTech are becoming more visible. At the same time, educators are still navigating the day-to-day reality of using these tools to support learning, manag…

Screen Bans, Slow Summers, and What LinkedIn Actually Rewards Right Now

There is a real tension building in K-12 right now. The "no screens" conversation that started with cell phone bans has moved into legislative territory, with 17 states introducing screen time bills in 2026 alone and four already enacting laws that go beyond phones to target district-issued devices…

What Principals Actually Pay Attention To, How They Evaluate EdTech and Why Outreach Gets Ignored

There is a growing gap between how education is marketed to and how it is actually experienced inside schools. Leaders are navigating full days that require constant context switching, balancing relationships with students and teachers, operational demands, and long-term decisions about tools and s…