# Brittany Hodak

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The Invisible Baggage Every Customer Is Carrying, And How To Help Them With It

In this episode, Brittany shares personal stories to explain the invisible “trust deficit” that prospects and customers bring into relationships and five lessons for overcoming it. 01:46 Stage Style Anxiety 03:49 Stylist Sticker Shock 04:29 Mean DM Wake Up Call 05:27 Finding Glamhive Match 06:29 Tr…

Weekend Conversations: Closing Doors

On this episode of Weekend Conversations on the Elevate Podcast, host Robert Glazer and co-host Brittany Hodak discuss closing doors. They talk about the two ways doors close (on you, or by your choice), why the hardest door to close is the one that still works, how to tell whether you're staying o…

Weekend Conversations: Closing Doors

On this episode of Weekend Conversations on the Elevate Podcast, host Robert Glazer and co-host Brittany Hodak discuss closing doors. They talk about the two ways doors close (on you, or by your choice), why the hardest door to close is the one that still works, how to tell whether you're staying o…

The Best Customer Service is the Service They Never Have to Ask For

How hard are your customers working just to do business with you? In this solo episode, Brittany introduces the ACHE framework, a simple way to spot unnecessary friction in your customer experience. Where are customers having to Ask, Chase, Hesitate, or Explain again? Each one is a clue that someth…

Inside Taylor Swift's Rise to Superfandom with Emily Yahr

It’s hard to imagine now, but there was a time when plenty of people in Nashville didn’t think Taylor Swift would make it. In this episode, Brittany welcomes back Washington Post pop culture reporter Emily Yahr to talk about her new book, Taylor Swift: The Debut Years, an extensively reported look …

The Secret to an Engaged Audience with Mentimeter’s Oscar Svernlov

What’s the difference between an audience that’s simply listening and one that’s truly engaged? Often, it comes down to something surprisingly simple: giving people a voice. In this episode, Brittany sits down with Oscar Svernlov of Mentimeter, an interactive presentation platform she’s used hundre…

30 Years of Pokémon: The Franchise That Keeps Creating Superfans

What does it take to build a brand that keeps creating superfans for 30 years? In this special episode of the Creating Superfans podcast, Brittany welcomes her youngest guest ever: her 9-year-old son, Kadoh! And they're diving into one of the most successful entertainment franchises of all time: Po…

Creating Superfans at Your Association (And Lessons Learned from Shark Tank)

Author Brittany Hodak had a life-changing appearance on Shark Tank, and on this week’s episode of the Six Degrees of Associations Podcast (presented by Big Red M), she talks with us about it at length. We also dig into her entrepreneurial pursuits and what she’s learned about writing the book “Crea…

The AI Paradox: Harder to Impress, Easier to Delight

AI is changing what's possible—and raising the bar for what customers expect. In this solo episode of the Creating Superfans Podcast, Brittany Hodak explores a fascinating paradox: The same technology that's making customers harder to impress is also giving businesses unprecedented opportunities to…

The Verification Era: Why "Trust Me" Isn't Enough Anymore with Henna Pryor

We used to live in a world of trust, then verify. Today? It's verify, then trust. In an age of AI-generated content, social media, and endless misinformation, people are more skeptical than ever. So how do you earn someone's trust when their default setting is doubt? In this episode of Creating Sup…