# Amy Holtzman

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Ep #66: Who Owns Campaign Content: Demand or Brand? w/ Amy Holtzman

On this episode of The Marketer’s Journey, I interview Amy Holtzman, SVP of Marketing at AlphaSense. On today’s episode we chat about the important role of demand generation and how it builds an earned platform for other forms of marketing.  We also discuss Amy’s career journey and hiring strategie…

GDPR WTF and What Now?!

I was thrilled on this episode, "GDPR WTF And What Now?" to talk to Amy Holtzman, VP, Marketing at Splash. In recent months we worked with Splash on a webinar and a great guide on GDPR. There's a lot to know so we're continuing the conversation.  Before getting into GDPR, we talk a bit about compan…

Stacking Up

RubyApps Insights speaks with Scott Rubenstein, Partner and Director of Client Services at RubyApps and RubensteinTech. This Cooleyhighharmony version of the show focuses on Scott's upcoming discussion at LMA Northeast, and introduces the participating panelists—Julie Gurney, Stefanie Knapp, and Am…

GDPR WTF and What Now?!

I was thrilled on this episode, "GDPR WTF And What Now?" to talk to Amy Holtzman, VP, Marketing at Splash. In recent months we worked with Splash on a webinar and a great guide on GDPR. There's a lot to know so we're continuing the conversation.  Before getting into GDPR, we talk a bit about com…

GDPR WTF and What Now?!

I was thrilled on this episode, "GDPR WTF And What Now?" to talk to Amy Holtzman, VP, Marketing at Splash. In recent months we worked with Splash on a webinar and a great guide on GDPR. There's a lot to know so we're continuing the conversation.  Before getting into GDPR, we talk a bit about com…

Martha: B2B Marketing Lessons on Owning Your Narrative with CMO at CHEQ, Amy Holtzman

At 83 years old, Martha Stewart is still as relevant as ever, and she just released a new documentary to prove it. Martha takes us through the highs, lows, and reinventions of her iconic career. In this episode, we’re diving into the world of Martha and the power of documentaries with our special g…

Conferences Aren’t a Vibe. They’re a Sales Channel. How to Actually Make Them Worth It, with Amy Holtzman, CMO at CHEQ

Most founders don’t realize it, but they could be wasting thousands of dollars attending conferences — and getting very little pipeline to show for it. In this episode of The Drafting Table, Amy Holtzman (CMO at CHEQ and former marketing leader at Splash, AlphaSense, and Conductor) breaks down the…

Crafting an Exceptional Event Marketing Strategy with Amy Holtzman, CMO of CHEQ - Ep 56

B2B marketers keep making the same mistakes when it comes to events, only to end up asking why they didn’t see any ROI. Thankfully, we knew just the right person to help you improve your field marketing game… Amy Holtzman is the Chief Marketing Officer of CHEQ, the leader in go-to-market security,…