Build a Content Engine with Max Johnson

Max Johnson, founder of AI agency Briix and an AI content creator, shows how to automate the work behind daily content creation with Claude Code. He builds a workflow that researches trending topics, scores them for relevance, generates hooks, and drafts scripts using context about his audience, brand, and writing style.

In this episode of Zero to Agent in 30 Minutes, Johnson connects those stages into a single workflow and adds a local dashboard for reviewing results and starting new runs. He then extends the first version so all five researched topics get three hook and script options, producing 15 scripts per run. His advice for trying a similar build is straightforward: start with one repetitive task, get it working, and then extend it based on how you actually use it.