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Wait What Really OK Ok, with your
host Loren Weisman.
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This is the fully licensed theme
song for the show
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about stuff that makes you say, Wait
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What Really OK. No one, nothing
has ever had the
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impact on me as much as my daughter, and not just
as being a father, but what she
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did to me and how she's affected me with my work,
with my life, with my faith.
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I point so much of it back to her.
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My name is Loren Weisman. This is.
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Wait What Really Ok. A podcast that has not
been updated all that much.
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But I'm to trying, trying to get
better at that.
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And this episode is based around
my daughter.
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And this may be a little bit more of interest to
those that may be working with me
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or may want to work with me to understand where I
come from and where my foundation
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stands. And a lot of my foundation and my present
foundation has been secured and
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stabilized and reinforced because
of my daughter.
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I was not an immoral person. I did
things that I am not proud
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of. When I was in the music industry, I did certain
albums that I automatically knew
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were going to go nowhere. I worked as a ghost
drummer and as a session drummer.
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And I remember when the boy band
phase was happening.
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Many of the sort of organizational or investment
groups, when it came to that, it
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wasn't pick up this one band and
develop them.
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That wasn't very often the model.
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It was pick up five to 10 bands.
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And oftentimes a lot of the session players, they
would work with all of them.
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And the plan really was to get out 1 max 2 and
use the others as a write off.
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So there were times going into the studio and
seeing the excitement of some guys
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thinking, you know, this is it, we're putting it
together, knowing that from a
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meeting that I had been privy to, that these
guys were basically a write off.
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And from elements of using songs that were written
from them or rearrangements or
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reproductions, these guys were soon to be dropped
and to never be heard of again.
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And there was a thing that stinks.
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It stung a little bit. It didn't bother me as much
as I think it would now, but I
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let it go. And then as I moved into music
production, I found myself wanting to work
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with more authentic artists. I was hungry to work
with artists that could genuinely
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play. I think that there was a.
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There was a lift in that. It was, I
want this to be better.
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But then there was a time in that when it was,
okay, you know, we'll get him, as
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long as we get him in this range.
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We've got the auto tune. We don't,
you know, it wasn't.
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It wasn't striving to get them to
hit the note.
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It was striving to get them close enough to the
note so that autotune could be
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applied at that time and it
wouldn't be noticeable.
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It was an aspect of deception. It was the aspect
of deception of what a lot of my
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early career was. Where if somebody was too
drunk, they didn't show up, they
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couldn't play the part that I would cover it and
they would get credit for it and I
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didn't complain. And on those sessions I ended up
getting more to shut my mouth.
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But it was also a deception of what the
music industry was.
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And that was a deception well
before I started it.
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It goes back to the days of Ringo.
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Wasn't always Ringo on the drums.
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Wasn't always, you know, the Wilson Brothers or
Dennis on for the Beach Boys.
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There was a lot that came out and it's
less of a thing now.
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I spoke to somebody a few weeks ago and they were
saying, how do you become a ghost
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drummer? I really think that's
pretty much expired.
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Many of these bands are coming out flat out stating,
oh, we had this session drummer
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come in and he played the part.
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More people are coming out right now explaining and
even telling stories of this guy
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came in. That guy came in to help me out.
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This guy came in to, you know, fix this.
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So that's not really there anymore.
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There was a part of deception there.
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And then going into. As I shifted over into
television, it jumped up a bit.
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There was an infomercial that I worked on and it
was fun to do, but it made me
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physically sick at times in what was being done
and what was being made up.
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And things that were lied to. Briefcases of money
being handed to doctors to just
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sign off to sedate. Oh, yeah, no, this
is actually healthy.
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I endorse this. They endorse it because they get a
check and there used to be a list
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through a production company that would state,
these are the doctors you go to that
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will happily endorse whatever you have and say,
this is the thing to do and this is
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the right thing and this is good
for your health.
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Just make sure it's not even. Make
sure the check clears.
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Make sure the briefcase of cash
gets in their hand.
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And there was something a little bit
off at that time.
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And it also tied in a little bit to some of the
work with the reality shows.
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And it was just putting out these things
where it was a game and it
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was so well behind the scenes. And it was
amazing how the deception just.
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It was so easily accepted by the public.
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We could sit here in a room and come
up with this idea.
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And I remember one particular show and
one particular idea.
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I'm not going to dig into it, I'm not going to name
names, but it was this thought
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of, the public will never go for this.
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They'll never buy this. And then I was on a flight
from Los Angeles to Seattle and
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somebody had handed back a USA Today.
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And this idea that a couple of us had come up with
a presentation of, hey, wouldn't
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this be cool if we push this out this way?
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If we pushed it through these channels, made it seem
like it was coming more so from
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the public, but was really contrived and
built by us for promotion.
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And boom, there it goes. And all of a sudden
it's on the COVID of USA Today.
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And there was this element of going,
wow, that's really cool.
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And there was an element of, wow, that
really isn't cool.
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This continued on for some time
and I got myself.
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I knew I had to get out of Los Angeles.
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And I know that there are. I'm not saying all la,
and I know that there are some
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moral and ethical and faithful people that still
work there, but the energy of it
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and the vibe of it, it just wasn't there.
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And getting out of there, it was.
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I mean, it was good for me. It
was good for me.
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I'd gone onto a book tour for the summer and
it was this idea of not
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going back. It's, you know, the end result was to
go somewhere else and not to
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return there and only to go back to LA for a
specific date, if need be, for a
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specific job, if need be, and not anymore.
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And as I shifted the, the, the second book that I
wrote, I had formatted because I
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was starting to touch base with
other businesses.
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And it was as I was going into the messaging and
the branding and the optics,
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communications. And the second book opened up
many more doors outside of music.
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The Artist's guide to success in the music
business was for musicians.
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Yet a lot of the people and the buyers were
parents of musicians, friends of
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musicians, spouses of musicians.
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And it was. It served well. It was.
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It was what I wanted it to be. It was sharing that
this is a viewpoint from all my
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experiences, from all my albums, not some here's
the trick or here's the template,
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because there isn't one. And here, you know, in
some of these books that were put
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out in the music industry, it was somebody that
had one linear line of success.
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And so then they tried to attribute that as the
answer of all success, which is just
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not true. And so I Was proud of
how that put out.
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That was put out. And it became exciting to me
to experience people that were
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outside of music starting to reach out.
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It was confusing at first, but I started working
with real estate companies, small
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businesses. I worked with a law firm, I
worked with a hospital.
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I worked with a group of some, you
know, individuals.
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I worked with some media professionals.
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I even helped some other
consultants and coaches.
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I was still doing stuff with record labels, I was
still doing stuff with independent
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artists, a couple larger scale artists.
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But it was this great shift at the time into
working with other businesses.
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And as I found myself enjoying that and moving away
from music and moving away from
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entertainment. And I loved what music was and I
loved what entertainment was.
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And I was asked the other day, like,
but do you miss it?
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Do you miss drumming? Do you
miss the studio?
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No, I don't. I loved it for what it was, but when I
was a drummer, I practiced many,
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many hours a day. And I love the practice.
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And then I go right to playing.
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And I love playing and I love the audiences
and I loved the studio.
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I love the one off experiences of it was you go in
and you're only with a band for a
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night and learning the charts or writing, even
sometimes writing the charts on the
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plane on the way there and then returning and
never hearing from them again.
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To me, that was more satisfying than looking at
some of these bands that have just
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been together forever playing
the same songs.
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You know, they put out the new material, but they
play the same songs every night.
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And then they go out on that next tour and maybe
they'll pop out a new album.
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But it's the old songs that people want.
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That to me would have been torture.
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And so at that time when I was a musician, to be
able to jump around to just hit
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from, it's gonna be a jazz thing
this night.
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It's gonna be pop here, it's gonna be rock, it's
gonna be metal, it's gonna be
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reggae. That was fun and it was beautiful and it
was exciting because I didn't know
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what it would bring, I didn't know
how it would go.
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I didn't know the people that I was
necessarily working with.
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So it was just brand new experiences over
and over and over again.
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And for that I loved it. And so when I got out of
that and I started shifting to
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more of the communication, more of the optics,
more of the strategies with, you
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know, elements that were outside of
music and entertainment.
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It was sometimes bringing an entertainment eye to
something that was outside of
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entertainment, but staying out of
entertainment, staying outside of music.
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And as people started to call and I got involved, I
was involved at the time with,
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you know, there were some shady businesses, there
were some shady individuals.
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And in that, you know, I'd start.
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I'd start a project. And then as I dug in, when I
do my discoveries, it reveals a
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lot. And with some of these people, it was,
well, this is great money.
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I'm just going to let this go. There was one
particular couple, it was.
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It came. It came away very soon that not only
was their business shady, but
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that they were even harming other people.
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And what I was doing inside of the communication
and the optics was presenting the
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image that they wanted to have come across, the
optic that they wanted to have come
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across as strong as possible, which is
something I love to do.
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The problem with it was it was to hide what
they were really doing.
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And it was around this time that my
daughter was born.
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And it had a massive impact on me.
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It felt bad for that. But then it was really this
experience of holding my daughter
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the first time. And I was moving away from some of
the more immoral practices in
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business, in music and
entertainment, outside of it.
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But it was this feeling of, how am I going
to be the best father?
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Who am I going to be to you? What can I share with
you as you grow, and how can I
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share it? And what would I need to
hide from you?
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And that had the biggest impact on me.
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And it started me changing in what and
who I was working with.
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It was an element of, I can't just do this
to do this to make money.
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I can't just do this to survive, to
support, to profit.
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It has to be on a completely
different level.
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It has to be something where with transparency in
the stuff that I discuss inside of
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communication, that transparency had to be
there for my daughter with me.
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And in that, it shifted me. And yes, it
cost me some money.
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It was making a little bit less, it
was being more picky.
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There were times when I was going,
well, you know what?
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Be easier, be less time, be more fun to
just pop this this way.
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But I couldn't do that anymore.
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And I was proud of that shift. I was proud of
through my daughter in her early
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years that she could come into my office, in the
house, and she could sit and draw.
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There was nothing that she had to
be kept from.
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The conversations I had were not, okay,
you can't overhear this.
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And she was great. She was quiet.
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She knew when I was on the phone.
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She knew through Covid, when I was on Zoom, she
would, you know, excuse me.
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I mean, it was her. The way, even if she needed
to interrupt, it was perfect.
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She really was just so aware of the surroundings and
when I was working and what she
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could do. And, I mean, she knew if I was on a phone
call, she could come in and even
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sit on my lap and just hug and hold me and be
quiet while I was on the phone.
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And she also knew if I was on Zoom that she
couldn't necessarily do that.
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I mean, she's just. She's. She's amazing.
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But as. As she grew and as she grew
on me, I thought
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about the elements of what I want to be able to
present to her and not say, okay,
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yes, okay, I'd love to be, you know, uber wealthy
and be able to provide every
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absolute thing that you could ever need,
and that would be great.
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But however, inside of that wealth, what is
that at the expense of?
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And that's something that affects me to who I work
with and who I will work with.
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I will not profit at the
expense of anyone.
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I'm not going to just throw
something out there.
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And it's become a scary time that people
are trained to do this.
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This is how you sell. This is how you 10x.
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I mean, these 10xers, this 10x thing.
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I think Grant Cardone is
mentally disturbed.
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I do not like the man. I respect he's got his
business, I respect, he's got his
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success, but where he's chosen to go with his
morals, fine, that's on him.
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But the presentation and the presence of what he
shares, and, I mean, it goes the
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same for the cats like Gary Vee and Tony Robbins,
and I think that they must have
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fantastic, amazing, outstanding lawyers that
protect them, that set up
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settlements, because some of the things that
they've shared and some of the things
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that they've done and some of the things that
they've kept hidden, it feels very off
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to me. To each their own. I'm no
judge, I'm no jury.
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I just know I can't operate that way.
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And it's scary to me when these businesses that just
say, okay, I've got to raise my
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prices, and this whole, you need to
raise your price to this.
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Do you. Are you doing that because the value of
your service or your product is
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worth it? Or are you just buying into this because
you're trying to make more money
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for you? We've come into a I'll screw
anyone over culture and not
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care, but at the same time present this.
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Oh, I'm just Loving. Oh, I just want to
see everyone succeed.
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Oh, I'm so. I feel so humbled that I made this
money on breaking the backs and
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hurting who these cats like, the dude that they've,
you know, put up on a pedestal.
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The. Was it Jordan Belfort? The dude they did the
thing, the movie Wolf of Wall
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Street. This is a celebrated criminal
that hurt people.
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And now some of his new optic and
his message.
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Oh, it was all, you know, it was all wealthy people,
and they could handle the loss.
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So you're admitting it's fine that you took a
whole bunch of money from wealthy
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people, but you're also not talking about how you
screwed over small people, how you
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harm people, how people, I mean, that were that
negatively impacted, and yet it's
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shoved to the side. And you see the optic and the
constant trend that keeps coming
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up about sell me a pen. No, to me it sounds
like sell me your soul.
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You sold out, in my opinion, a
total sellout.
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And claiming, no, he's in this better place
and he's learned all this?
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I don't think so. And I think that
that's scary.
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And even right now, there's been some things that
have happened to me in the last
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couple years that have been just absolutely
devastating that I'm still fighting
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through right now. And I'm able
to operate.
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I'm able to work with people. I haven't been
able to get out and speak.
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I'm in a. I guess you could say health crisis and
dealing with a series of surgeries
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that have to take place and dealing with a whole
bunch of issues that I never.
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I never imagined and never fathomed, I have never
been in as much pain physically
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and. And even on some levels, emotionally as I
have in these last two years.
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Yet in the middle of everything that's happening,
and even in the middle of a time
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where I've been away from my daughter due to
an incredibly unfortunate,
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you know, period, this finalization
of a, you know, to.
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To state it, lightly contentious divorce.
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And it's not something new. I. I
was not with my.
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My ex. We were. We were apart. Apart
seven years ago.
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But it felt the. The. The intensity of certain
things that happened in the past
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couple years, and then the
finalization of it.
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It. It. It's been. It's been something.
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But even in the middle of all of that, I will
not work with someone that
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is trying to get. Get somewhere or get
something over someone else.
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I will not work with a fraud. I will not work with
anyone that I can't immediately
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get on the phone or facetime with my daughter and
tell, this is who I'm working
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with, this is their product, this
is their service.
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Because she's interested and she wants to know, I
will not hide that thing and I'm
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not going to shortcut, I'm not going
to harm someone.
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I mean, it's. What is it that Hippocratic
oath that doctors take.
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Be nice if we saw more people inside of business
development, inside of strategy,
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inside of communications taking
the same thing.
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Harm no one, only do good. It would be interesting
to see someone sign, or a series
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of people sign that as a document guaranteeing the
guarantees and not making the
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promises where they shouldn't make the promises,
because too many do make promises.
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I guarantee your business, I guarantee your
product, I guarantee your online
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presence, your YouTube views, your
monetization, your sales.
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Sales, your distribution. And you turn around and
you go to some of these people and
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something I've shared with my clients said, you
know what, all this guarantee stuff
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they have online, make sure that when you do
something with them that they have that
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guarantee written down. Not the one not on social
media, on a contract with you,
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that if that stuff does not come through
and present that you're.
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You've got your guarantee and you've got your
money back or you've got whatever.
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And it's funny to hear them on, almost not funny to
see, oh, well, we can't exactly
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do this. And there's certain things here, you
know, you look at the small print
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still, it's a lie. I ask people, just as I
do, to step away from the
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claims. I ask people, just as I do that I
hold clients accountable.
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I can work with you with your communications,
your optics, your messaging.
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I can help you through a series of different
areas, an array of options.
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However, if you're not going to do the work, the
continuity of it, if you're not
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going to put to the solid foundation of it, it's
not going to work in the long run
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to switch out from something and say, okay, I'm
going to build and develop this to.
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I'm just going to cross over to AI and do
three simple prompts.
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And that's what I'm going to use.
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It will fail because it's not
artificial intelligence.
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It's almost this algorithmic popularity.
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And AI is for another day. And there are people, oh,
you know, I can, I can just get
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your information, I can just get what you do on
AI if you can, good for you.
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I've not really found that with a lot of people and
they say, oh, it's just fixing
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your prompt and doing this. It's a
little bit more than that.
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And there are a lot of people that choose to
use AI and they use it.
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I mean, it's in such immoral and awful ways, and
yet it's so heavily promoted.
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I mean, there are guys that are bragging on there
saying, gosh, you look like your
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stuff looks like it's from a major brand,
looks like it's from your major
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competitor. I mean, are you
stealing their stuff?
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Is that illegal? No, it's not illegal.
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I can go in and I can. I can copy all this
stuff through this AI prompt.
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I can figure this out, copy it, and then shift it
just enough to make it mine.
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It comes. It comes in just crossing too
many lines for me.
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And I. And I'm not knocking AI.
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There are things inside of AI. There are things
inside of prompts, inside of
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organizing that can be incredibly helpful, but at
the same time to sit there and
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steal and come up with things that
aren't yours.
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These people that come up with AI books, they pop
in, you know, what should be my
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chapters? Okay, what should be in here?
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They're filling this in, and then they're bragging
and claiming they're an author.
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I don't even call myself an
author anymore.
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I have three books, and I've worked with a number
of authors on a number of other
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books in formatting them. I don't take any credit
to that, because right now, to be
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an author, it seems to be a simple task and a
simple prompt that you pop into AI.
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And that, to me, is a problem. Staying in this idea
of where it changed me, where my
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daughter changed me, all of this grew and
continued to get stronger.
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And even in these times with this stuff that I'm
dealing with, with my health, when
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I'm on the phone or FaceTime or seeing my
daughter, I'm prepared to tell her what
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I'm doing, how I'm doing it, and
why I'm doing it.
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And in that is honesty, and in
that is love.
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And if I can't do that directly with her,
then what I'm doing is wrong.
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And I don't want to be wrong. I enjoy working with
those that maybe they were in the
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same position, maybe they were doing.
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Maybe there's been a calling on them, whether it's
a child or something else that's
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brought them to a place of going.
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I can't work the way I used to work.
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Maybe it's something inside of them saying, I've
got To I gotta flip the switch.
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I've got to adjust, to do right, I've got to do it
the right way or I'm having a
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hard time standing out where all these people
are shortcutting, where they're
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popping up claims, where they're making hype, where
they're stealing, where they're
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lying, where they're cheating. And those people
that don't want to join that crowd
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but want to stand firm on stability, with security,
with love, with faith, those are
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the people I want to connect with because those are
the people I feel happy to share
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with my daughter and say, this is what I'm doing,
this is what I'm building, this is
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what I'm working on with this person.
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My sort of vetting stance for a client.
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If I get in into a discovery, if I get into
development, if I get into even
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strategic sessions. And I am not 100% sure
that I can share what I'm not
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giving my daughter all the every single detail, but
that I can't share the basics of
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what is happening, that I'm working with someone
I shouldn't be working with.
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And yes, it was that way for a long time.
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And I did a lot of things I'm not proud of in the
music days, in the television
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days. But the impact that my daughter had,
that I will not settle, that
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I will not lower a standard, that my standards
have been raised up by her, is
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everything to me. My daughter is my
inspiration to do the work that I do.
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My daughter is the inspiration to get healthy
again from the things that have
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happened. My daughter is the inspiration for
how I've found new elements in
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communication and new ways of
understanding how to communicate.
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Because of her. She is at the root
of my business.
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She is at the root of my heart
and at my soul.
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And it's because of her that I'll only work with
those that I know are true to
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heart, true to form, true to honor, because I
have to be that for my daughter.
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I can't hide and say, okay, I'm just going to be so
honest with you and I'm going to
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share all these things, but I'm going to
hide this over here.
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It's hard to hold things back. It's hard.
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And it's not about bad mouthing an ex, but kind of
sucks when there's, you know,
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things in those divorce decrees
and whatnot.
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You can't discuss this and you can't share this
and you can't state this and it's
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not bashing the ex, but it's unfortunate that
there are times that legally I
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can't discuss that. And it's not in like, okay, I
need to get that out and I need
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you to know. But to hold anything back
from her harms me.
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It hurts me, and I don't want to.
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00:27:00.104 --> 00:27:04.623
Now, legally, there I have to. And even with some
of the confidentiality agreements
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from the past that are, you know, were signed
for a very long period of time,
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there's certain stuff that has to
be held off.
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00:27:11.064 --> 00:27:16.920
But I'd rather with everything that I can share
with everyone that I'm around, that
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I can openly share it with my daughter.
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And I close with this thought and maybe this is a
little bit of a ramble and not
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00:27:25.360 --> 00:27:29.612
something that many people will listen to, but
maybe it just feels good to say,
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maybe it's something that my daughter will come
upon someday and listen to this
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podcast and hear it and know. I know that
she knows where I stand.
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But maybe this will, in the end be a reminder
for one and a reminder for her.
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And if you're listening at some point in the
future, I love you, Olivia.
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You are my everything. You have
changed my mind.
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You have amplified my faith. You have
made me a better man.
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00:28:00.847 --> 00:28:03.712
You've made me a better strategist, a
better communicator.
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00:28:03.712 --> 00:28:09.560
You've made me better for what I do and how I do it
and picking carefully who I do
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it with. And I owe so much of that to you.
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And I love you very, very much.
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And to anybody else, I hope, I
pray that when you
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choose to switch paths, maybe from doing something
a little iffy to standing on a
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00:28:29.880 --> 00:28:34.860
better ground, that you build up to that point that
you could communicate with your
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00:28:34.860 --> 00:28:40.487
family, with your loved ones, with total
transparency, with total love, the ability
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00:28:40.487 --> 00:28:46.835
to profit and expand and extend, but not at the
expense of hurting anyone else.
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And in that many of us doing it together,
what kind of impact and how
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great would that be for young entrepreneurs, for
older entrepreneurs, for businesses
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00:29:01.160 --> 00:29:07.752
to, in the time and age where accountability is
shoved to the side, if the volume on
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00:29:07.752 --> 00:29:13.856
accountability could be turned up, if
expectations could be raised, if morals,
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00:29:13.856 --> 00:29:19.111
honor, all of that could just be turned up and
amplified that much more.
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What an impact that could make
for business.
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And at the same time, how much could that protect
businesses, consumers and others
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that go out there to expect just a little bit
more, a little bit more, and
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00:29:34.036 --> 00:29:38.571
look in just a little bit deeper, to make sure that
the people that they're involved
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with, that they're working with, that they're
buying from, that they're selling to
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00:29:43.119 --> 00:29:45.568
stand just a little bit stronger.
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I think that would be amazing. I think
that would be everything.
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00:29:51.335 --> 00:29:57.743
And while I can't change the world, I've made
that change for me and for my
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00:29:57.743 --> 00:30:03.759
daughter, Olivia. And in that, and even in the
times and the health and all that,
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00:30:05.240 --> 00:30:09.775
I can still stand strong. I can still be proud of
what I'm doing, how I'm handling
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00:30:09.775 --> 00:30:14.839
what's in front of me and how I work with
people and who I work with.
403
00:30:14.839 --> 00:30:21.379
So probably because it's more of who knows how many
years down the line for Olivia.
404
00:30:21.379 --> 00:30:28.320
I love you. For others, stand your ground
or find your ground off
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00:30:28.320 --> 00:30:34.639
of what you know. Because when you can be that
open and that honest, it may just
406
00:30:34.639 --> 00:30:40.300
open up that many more doors and the right doors
for what could be something that
407
00:30:40.300 --> 00:30:46.324
you could never imagine and be so much greater and
so much more profitable in your
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heart, in your mind, and in your soul.
409
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I'm Loren Weisman. This is a interesting
episode of Wait What Really Ok.
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And I'll call it there.
1
00:00:00.520 --> 00:00:06.080
Wait What Really OK Ok, with your
host Loren Weisman.
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This is the fully licensed theme
song for the show
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about stuff that makes you say, Wait
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What Really OK. No one, nothing
has ever had the
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impact on me as much as my daughter, and not just
as being a father, but what she
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did to me and how she's affected me with my work,
with my life, with my faith.
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I point so much of it back to her.
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My name is Loren Weisman. This is.
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Wait What Really Ok. A podcast that has not
been updated all that much.
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But I'm to trying, trying to get
better at that.
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And this episode is based around
my daughter.
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And this may be a little bit more of interest to
those that may be working with me
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or may want to work with me to understand where I
come from and where my foundation
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stands. And a lot of my foundation and my present
foundation has been secured and
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stabilized and reinforced because
of my daughter.
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I was not an immoral person. I did
things that I am not proud
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of. When I was in the music industry, I did certain
albums that I automatically knew
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were going to go nowhere. I worked as a ghost
drummer and as a session drummer.
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And I remember when the boy band
phase was happening.
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Many of the sort of organizational or investment
groups, when it came to that, it
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wasn't pick up this one band and
develop them.
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That wasn't very often the model.
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It was pick up five to 10 bands.
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And oftentimes a lot of the session players, they
would work with all of them.
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And the plan really was to get out 1 max 2 and
use the others as a write off.
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So there were times going into the studio and
seeing the excitement of some guys
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thinking, you know, this is it, we're putting it
together, knowing that from a
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meeting that I had been privy to, that these
guys were basically a write off.
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And from elements of using songs that were written
from them or rearrangements or
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reproductions, these guys were soon to be dropped
and to never be heard of again.
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And there was a thing that stinks.
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It stung a little bit. It didn't bother me as much
as I think it would now, but I
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let it go. And then as I moved into music
production, I found myself wanting to work
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with more authentic artists. I was hungry to work
with artists that could genuinely
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play. I think that there was a.
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There was a lift in that. It was, I
want this to be better.
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But then there was a time in that when it was,
okay, you know, we'll get him, as
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long as we get him in this range.
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We've got the auto tune. We don't,
you know, it wasn't.
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It wasn't striving to get them to
hit the note.
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It was striving to get them close enough to the
note so that autotune could be
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applied at that time and it
wouldn't be noticeable.
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It was an aspect of deception. It was the aspect
of deception of what a lot of my
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early career was. Where if somebody was too
drunk, they didn't show up, they
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couldn't play the part that I would cover it and
they would get credit for it and I
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didn't complain. And on those sessions I ended up
getting more to shut my mouth.
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But it was also a deception of what the
music industry was.
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And that was a deception well
before I started it.
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It goes back to the days of Ringo.
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Wasn't always Ringo on the drums.
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Wasn't always, you know, the Wilson Brothers or
Dennis on for the Beach Boys.
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There was a lot that came out and it's
less of a thing now.
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I spoke to somebody a few weeks ago and they were
saying, how do you become a ghost
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drummer? I really think that's
pretty much expired.
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Many of these bands are coming out flat out stating,
oh, we had this session drummer
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come in and he played the part.
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More people are coming out right now explaining and
even telling stories of this guy
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came in. That guy came in to help me out.
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This guy came in to, you know, fix this.
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So that's not really there anymore.
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There was a part of deception there.
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And then going into. As I shifted over into
television, it jumped up a bit.
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There was an infomercial that I worked on and it
was fun to do, but it made me
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physically sick at times in what was being done
and what was being made up.
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And things that were lied to. Briefcases of money
being handed to doctors to just
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sign off to sedate. Oh, yeah, no, this
is actually healthy.
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I endorse this. They endorse it because they get a
check and there used to be a list
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through a production company that would state,
these are the doctors you go to that
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will happily endorse whatever you have and say,
this is the thing to do and this is
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the right thing and this is good
for your health.
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Just make sure it's not even. Make
sure the check clears.
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Make sure the briefcase of cash
gets in their hand.
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And there was something a little bit
off at that time.
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And it also tied in a little bit to some of the
work with the reality shows.
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And it was just putting out these things
where it was a game and it
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was so well behind the scenes. And it was
amazing how the deception just.
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It was so easily accepted by the public.
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We could sit here in a room and come
up with this idea.
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And I remember one particular show and
one particular idea.
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I'm not going to dig into it, I'm not going to name
names, but it was this thought
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of, the public will never go for this.
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They'll never buy this. And then I was on a flight
from Los Angeles to Seattle and
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somebody had handed back a USA Today.
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And this idea that a couple of us had come up with
a presentation of, hey, wouldn't
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this be cool if we push this out this way?
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If we pushed it through these channels, made it seem
like it was coming more so from
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the public, but was really contrived and
built by us for promotion.
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And boom, there it goes. And all of a sudden
it's on the COVID of USA Today.
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And there was this element of going,
wow, that's really cool.
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And there was an element of, wow, that
really isn't cool.
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This continued on for some time
and I got myself.
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I knew I had to get out of Los Angeles.
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And I know that there are. I'm not saying all la,
and I know that there are some
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moral and ethical and faithful people that still
work there, but the energy of it
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and the vibe of it, it just wasn't there.
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And getting out of there, it was.
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I mean, it was good for me. It
was good for me.
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I'd gone onto a book tour for the summer and
it was this idea of not
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going back. It's, you know, the end result was to
go somewhere else and not to
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return there and only to go back to LA for a
specific date, if need be, for a
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specific job, if need be, and not anymore.
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And as I shifted the, the, the second book that I
wrote, I had formatted because I
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was starting to touch base with
other businesses.
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And it was as I was going into the messaging and
the branding and the optics,
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communications. And the second book opened up
many more doors outside of music.
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The Artist's guide to success in the music
business was for musicians.
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Yet a lot of the people and the buyers were
parents of musicians, friends of
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musicians, spouses of musicians.
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And it was. It served well. It was.
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It was what I wanted it to be. It was sharing that
this is a viewpoint from all my
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experiences, from all my albums, not some here's
the trick or here's the template,
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because there isn't one. And here, you know, in
some of these books that were put
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out in the music industry, it was somebody that
had one linear line of success.
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And so then they tried to attribute that as the
answer of all success, which is just
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not true. And so I Was proud of
how that put out.
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That was put out. And it became exciting to me
to experience people that were
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outside of music starting to reach out.
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It was confusing at first, but I started working
with real estate companies, small
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businesses. I worked with a law firm, I
worked with a hospital.
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I worked with a group of some, you
know, individuals.
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I worked with some media professionals.
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I even helped some other
consultants and coaches.
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I was still doing stuff with record labels, I was
still doing stuff with independent
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artists, a couple larger scale artists.
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But it was this great shift at the time into
working with other businesses.
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And as I found myself enjoying that and moving away
from music and moving away from
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entertainment. And I loved what music was and I
loved what entertainment was.
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And I was asked the other day, like,
but do you miss it?
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Do you miss drumming? Do you
miss the studio?
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No, I don't. I loved it for what it was, but when I
was a drummer, I practiced many,
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many hours a day. And I love the practice.
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And then I go right to playing.
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And I love playing and I love the audiences
and I loved the studio.
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I love the one off experiences of it was you go in
and you're only with a band for a
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night and learning the charts or writing, even
sometimes writing the charts on the
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plane on the way there and then returning and
never hearing from them again.
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To me, that was more satisfying than looking at
some of these bands that have just
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been together forever playing
the same songs.
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You know, they put out the new material, but they
play the same songs every night.
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And then they go out on that next tour and maybe
they'll pop out a new album.
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But it's the old songs that people want.
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That to me would have been torture.
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And so at that time when I was a musician, to be
able to jump around to just hit
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from, it's gonna be a jazz thing
this night.
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It's gonna be pop here, it's gonna be rock, it's
gonna be metal, it's gonna be
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reggae. That was fun and it was beautiful and it
was exciting because I didn't know
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what it would bring, I didn't know
how it would go.
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I didn't know the people that I was
necessarily working with.
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So it was just brand new experiences over
and over and over again.
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And for that I loved it. And so when I got out of
that and I started shifting to
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more of the communication, more of the optics,
more of the strategies with, you
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know, elements that were outside of
music and entertainment.
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It was sometimes bringing an entertainment eye to
something that was outside of
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entertainment, but staying out of
entertainment, staying outside of music.
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And as people started to call and I got involved, I
was involved at the time with,
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you know, there were some shady businesses, there
were some shady individuals.
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And in that, you know, I'd start.
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I'd start a project. And then as I dug in, when I
do my discoveries, it reveals a
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lot. And with some of these people, it was,
well, this is great money.
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I'm just going to let this go. There was one
particular couple, it was.
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It came. It came away very soon that not only
was their business shady, but
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that they were even harming other people.
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And what I was doing inside of the communication
and the optics was presenting the
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image that they wanted to have come across, the
optic that they wanted to have come
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across as strong as possible, which is
something I love to do.
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The problem with it was it was to hide what
they were really doing.
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And it was around this time that my
daughter was born.
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And it had a massive impact on me.
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It felt bad for that. But then it was really this
experience of holding my daughter
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the first time. And I was moving away from some of
the more immoral practices in
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business, in music and
entertainment, outside of it.
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But it was this feeling of, how am I going
to be the best father?
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Who am I going to be to you? What can I share with
you as you grow, and how can I
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share it? And what would I need to
hide from you?
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And that had the biggest impact on me.
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And it started me changing in what and
who I was working with.
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It was an element of, I can't just do this
to do this to make money.
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I can't just do this to survive, to
support, to profit.
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It has to be on a completely
different level.
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It has to be something where with transparency in
the stuff that I discuss inside of
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communication, that transparency had to be
there for my daughter with me.
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And in that, it shifted me. And yes, it
cost me some money.
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It was making a little bit less, it
was being more picky.
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There were times when I was going,
well, you know what?
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Be easier, be less time, be more fun to
just pop this this way.
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But I couldn't do that anymore.
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And I was proud of that shift. I was proud of
through my daughter in her early
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years that she could come into my office, in the
house, and she could sit and draw.
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There was nothing that she had to
be kept from.
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The conversations I had were not, okay,
you can't overhear this.
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And she was great. She was quiet.
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She knew when I was on the phone.
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She knew through Covid, when I was on Zoom, she
would, you know, excuse me.
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I mean, it was her. The way, even if she needed
to interrupt, it was perfect.
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She really was just so aware of the surroundings and
when I was working and what she
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could do. And, I mean, she knew if I was on a phone
call, she could come in and even
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sit on my lap and just hug and hold me and be
quiet while I was on the phone.
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And she also knew if I was on Zoom that she
couldn't necessarily do that.
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I mean, she's just. She's. She's amazing.
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But as. As she grew and as she grew
on me, I thought
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about the elements of what I want to be able to
present to her and not say, okay,
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yes, okay, I'd love to be, you know, uber wealthy
and be able to provide every
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absolute thing that you could ever need,
and that would be great.
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But however, inside of that wealth, what is
that at the expense of?
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And that's something that affects me to who I work
with and who I will work with.
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I will not profit at the
expense of anyone.
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I'm not going to just throw
something out there.
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And it's become a scary time that people
are trained to do this.
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This is how you sell. This is how you 10x.
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I mean, these 10xers, this 10x thing.
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I think Grant Cardone is
mentally disturbed.
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I do not like the man. I respect he's got his
business, I respect, he's got his
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success, but where he's chosen to go with his
morals, fine, that's on him.
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But the presentation and the presence of what he
shares, and, I mean, it goes the
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same for the cats like Gary Vee and Tony Robbins,
and I think that they must have
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fantastic, amazing, outstanding lawyers that
protect them, that set up
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settlements, because some of the things that
they've shared and some of the things
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that they've done and some of the things that
they've kept hidden, it feels very off
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to me. To each their own. I'm no
judge, I'm no jury.
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I just know I can't operate that way.
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And it's scary to me when these businesses that just
say, okay, I've got to raise my
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prices, and this whole, you need to
raise your price to this.
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Do you. Are you doing that because the value of
your service or your product is
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worth it? Or are you just buying into this because
you're trying to make more money
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for you? We've come into a I'll screw
anyone over culture and not
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care, but at the same time present this.
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Oh, I'm just Loving. Oh, I just want to
see everyone succeed.
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Oh, I'm so. I feel so humbled that I made this
money on breaking the backs and
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hurting who these cats like, the dude that they've,
you know, put up on a pedestal.
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The. Was it Jordan Belfort? The dude they did the
thing, the movie Wolf of Wall
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Street. This is a celebrated criminal
that hurt people.
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And now some of his new optic and
his message.
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Oh, it was all, you know, it was all wealthy people,
and they could handle the loss.
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So you're admitting it's fine that you took a
whole bunch of money from wealthy
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people, but you're also not talking about how you
screwed over small people, how you
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harm people, how people, I mean, that were that
negatively impacted, and yet it's
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shoved to the side. And you see the optic and the
constant trend that keeps coming
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up about sell me a pen. No, to me it sounds
like sell me your soul.
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You sold out, in my opinion, a
total sellout.
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And claiming, no, he's in this better place
and he's learned all this?
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I don't think so. And I think that
that's scary.
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And even right now, there's been some things that
have happened to me in the last
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couple years that have been just absolutely
devastating that I'm still fighting
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through right now. And I'm able
to operate.
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I'm able to work with people. I haven't been
able to get out and speak.
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I'm in a. I guess you could say health crisis and
dealing with a series of surgeries
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that have to take place and dealing with a whole
bunch of issues that I never.
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I never imagined and never fathomed, I have never
been in as much pain physically
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and. And even on some levels, emotionally as I
have in these last two years.
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Yet in the middle of everything that's happening,
and even in the middle of a time
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where I've been away from my daughter due to
an incredibly unfortunate,
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you know, period, this finalization
of a, you know, to.
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To state it, lightly contentious divorce.
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And it's not something new. I. I
was not with my.
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My ex. We were. We were apart. Apart
seven years ago.
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But it felt the. The. The intensity of certain
things that happened in the past
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couple years, and then the
finalization of it.
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It. It. It's been. It's been something.
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But even in the middle of all of that, I will
not work with someone that
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is trying to get. Get somewhere or get
something over someone else.
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I will not work with a fraud. I will not work with
anyone that I can't immediately
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get on the phone or facetime with my daughter and
tell, this is who I'm working
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with, this is their product, this
is their service.
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Because she's interested and she wants to know, I
will not hide that thing and I'm
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not going to shortcut, I'm not going
to harm someone.
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I mean, it's. What is it that Hippocratic
oath that doctors take.
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Be nice if we saw more people inside of business
development, inside of strategy,
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inside of communications taking
the same thing.
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Harm no one, only do good. It would be interesting
to see someone sign, or a series
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of people sign that as a document guaranteeing the
guarantees and not making the
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promises where they shouldn't make the promises,
because too many do make promises.
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I guarantee your business, I guarantee your
product, I guarantee your online
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presence, your YouTube views, your
monetization, your sales.
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Sales, your distribution. And you turn around and
you go to some of these people and
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something I've shared with my clients said, you
know what, all this guarantee stuff
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they have online, make sure that when you do
something with them that they have that
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guarantee written down. Not the one not on social
media, on a contract with you,
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that if that stuff does not come through
and present that you're.
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You've got your guarantee and you've got your
money back or you've got whatever.
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And it's funny to hear them on, almost not funny to
see, oh, well, we can't exactly
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do this. And there's certain things here, you
know, you look at the small print
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still, it's a lie. I ask people, just as I
do, to step away from the
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claims. I ask people, just as I do that I
hold clients accountable.
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I can work with you with your communications,
your optics, your messaging.
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I can help you through a series of different
areas, an array of options.
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However, if you're not going to do the work, the
continuity of it, if you're not
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going to put to the solid foundation of it, it's
not going to work in the long run
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to switch out from something and say, okay, I'm
going to build and develop this to.
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I'm just going to cross over to AI and do
three simple prompts.
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And that's what I'm going to use.
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It will fail because it's not
artificial intelligence.
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It's almost this algorithmic popularity.
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And AI is for another day. And there are people, oh,
you know, I can, I can just get
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your information, I can just get what you do on
AI if you can, good for you.
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I've not really found that with a lot of people and
they say, oh, it's just fixing
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your prompt and doing this. It's a
little bit more than that.
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And there are a lot of people that choose to
use AI and they use it.
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I mean, it's in such immoral and awful ways, and
yet it's so heavily promoted.
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I mean, there are guys that are bragging on there
saying, gosh, you look like your
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stuff looks like it's from a major brand,
looks like it's from your major
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competitor. I mean, are you
stealing their stuff?
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Is that illegal? No, it's not illegal.
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I can go in and I can. I can copy all this
stuff through this AI prompt.
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I can figure this out, copy it, and then shift it
just enough to make it mine.
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It comes. It comes in just crossing too
many lines for me.
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And I. And I'm not knocking AI.
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There are things inside of AI. There are things
inside of prompts, inside of
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organizing that can be incredibly helpful, but at
the same time to sit there and
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steal and come up with things that
aren't yours.
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These people that come up with AI books, they pop
in, you know, what should be my
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chapters? Okay, what should be in here?
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They're filling this in, and then they're bragging
and claiming they're an author.
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I don't even call myself an
author anymore.
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I have three books, and I've worked with a number
of authors on a number of other
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books in formatting them. I don't take any credit
to that, because right now, to be
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an author, it seems to be a simple task and a
simple prompt that you pop into AI.
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And that, to me, is a problem. Staying in this idea
of where it changed me, where my
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daughter changed me, all of this grew and
continued to get stronger.
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And even in these times with this stuff that I'm
dealing with, with my health, when
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I'm on the phone or FaceTime or seeing my
daughter, I'm prepared to tell her what
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I'm doing, how I'm doing it, and
why I'm doing it.
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And in that is honesty, and in
that is love.
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And if I can't do that directly with her,
then what I'm doing is wrong.
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And I don't want to be wrong. I enjoy working with
those that maybe they were in the
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same position, maybe they were doing.
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Maybe there's been a calling on them, whether it's
a child or something else that's
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brought them to a place of going.
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I can't work the way I used to work.
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Maybe it's something inside of them saying, I've
got To I gotta flip the switch.
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I've got to adjust, to do right, I've got to do it
the right way or I'm having a
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hard time standing out where all these people
are shortcutting, where they're
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popping up claims, where they're making hype, where
they're stealing, where they're
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lying, where they're cheating. And those people
that don't want to join that crowd
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but want to stand firm on stability, with security,
with love, with faith, those are
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the people I want to connect with because those are
the people I feel happy to share
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with my daughter and say, this is what I'm doing,
this is what I'm building, this is
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what I'm working on with this person.
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My sort of vetting stance for a client.
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If I get in into a discovery, if I get into
development, if I get into even
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strategic sessions. And I am not 100% sure
that I can share what I'm not
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giving my daughter all the every single detail, but
that I can't share the basics of
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what is happening, that I'm working with someone
I shouldn't be working with.
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And yes, it was that way for a long time.
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And I did a lot of things I'm not proud of in the
music days, in the television
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days. But the impact that my daughter had,
that I will not settle, that
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I will not lower a standard, that my standards
have been raised up by her, is
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everything to me. My daughter is my
inspiration to do the work that I do.
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My daughter is the inspiration to get healthy
again from the things that have
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happened. My daughter is the inspiration for
how I've found new elements in
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communication and new ways of
understanding how to communicate.
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Because of her. She is at the root
of my business.
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She is at the root of my heart
and at my soul.
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And it's because of her that I'll only work with
those that I know are true to
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heart, true to form, true to honor, because I
have to be that for my daughter.
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I can't hide and say, okay, I'm just going to be so
honest with you and I'm going to
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share all these things, but I'm going to
hide this over here.
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It's hard to hold things back. It's hard.
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And it's not about bad mouthing an ex, but kind of
sucks when there's, you know,
359
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things in those divorce decrees
and whatnot.
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You can't discuss this and you can't share this
and you can't state this and it's
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not bashing the ex, but it's unfortunate that
there are times that legally I
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can't discuss that. And it's not in like, okay, I
need to get that out and I need
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you to know. But to hold anything back
from her harms me.
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It hurts me, and I don't want to.
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00:27:00.104 --> 00:27:04.623
Now, legally, there I have to. And even with some
of the confidentiality agreements
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from the past that are, you know, were signed
for a very long period of time,
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there's certain stuff that has to
be held off.
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00:27:11.064 --> 00:27:16.920
But I'd rather with everything that I can share
with everyone that I'm around, that
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I can openly share it with my daughter.
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And I close with this thought and maybe this is a
little bit of a ramble and not
371
00:27:25.360 --> 00:27:29.612
something that many people will listen to, but
maybe it just feels good to say,
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maybe it's something that my daughter will come
upon someday and listen to this
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podcast and hear it and know. I know that
she knows where I stand.
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But maybe this will, in the end be a reminder
for one and a reminder for her.
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And if you're listening at some point in the
future, I love you, Olivia.
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You are my everything. You have
changed my mind.
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00:27:55.179 --> 00:28:00.847
You have amplified my faith. You have
made me a better man.
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00:28:00.847 --> 00:28:03.712
You've made me a better strategist, a
better communicator.
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00:28:03.712 --> 00:28:09.560
You've made me better for what I do and how I do it
and picking carefully who I do
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it with. And I owe so much of that to you.
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And I love you very, very much.
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And to anybody else, I hope, I
pray that when you
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00:28:24.180 --> 00:28:29.839
choose to switch paths, maybe from doing something
a little iffy to standing on a
384
00:28:29.880 --> 00:28:34.860
better ground, that you build up to that point that
you could communicate with your
385
00:28:34.860 --> 00:28:40.487
family, with your loved ones, with total
transparency, with total love, the ability
386
00:28:40.487 --> 00:28:46.835
to profit and expand and extend, but not at the
expense of hurting anyone else.
387
00:28:46.835 --> 00:28:53.711
And in that many of us doing it together,
what kind of impact and how
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great would that be for young entrepreneurs, for
older entrepreneurs, for businesses
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00:29:01.160 --> 00:29:07.752
to, in the time and age where accountability is
shoved to the side, if the volume on
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00:29:07.752 --> 00:29:13.856
accountability could be turned up, if
expectations could be raised, if morals,
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00:29:13.856 --> 00:29:19.111
honor, all of that could just be turned up and
amplified that much more.
392
00:29:19.111 --> 00:29:21.899
What an impact that could make
for business.
393
00:29:21.899 --> 00:29:27.060
And at the same time, how much could that protect
businesses, consumers and others
394
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that go out there to expect just a little bit
more, a little bit more, and
395
00:29:34.036 --> 00:29:38.571
look in just a little bit deeper, to make sure that
the people that they're involved
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00:29:38.571 --> 00:29:43.079
with, that they're working with, that they're
buying from, that they're selling to
397
00:29:43.119 --> 00:29:45.568
stand just a little bit stronger.
398
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I think that would be amazing. I think
that would be everything.
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00:29:51.335 --> 00:29:57.743
And while I can't change the world, I've made
that change for me and for my
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00:29:57.743 --> 00:30:03.759
daughter, Olivia. And in that, and even in the
times and the health and all that,
401
00:30:05.240 --> 00:30:09.775
I can still stand strong. I can still be proud of
what I'm doing, how I'm handling
402
00:30:09.775 --> 00:30:14.839
what's in front of me and how I work with
people and who I work with.
403
00:30:14.839 --> 00:30:21.379
So probably because it's more of who knows how many
years down the line for Olivia.
404
00:30:21.379 --> 00:30:28.320
I love you. For others, stand your ground
or find your ground off
405
00:30:28.320 --> 00:30:34.639
of what you know. Because when you can be that
open and that honest, it may just
406
00:30:34.639 --> 00:30:40.300
open up that many more doors and the right doors
for what could be something that
407
00:30:40.300 --> 00:30:46.324
you could never imagine and be so much greater and
so much more profitable in your
408
00:30:46.324 --> 00:30:49.235
heart, in your mind, and in your soul.
409
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I'm Loren Weisman. This is a interesting
episode of Wait What Really Ok.
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And I'll call it there.
