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Wait What Really OK OK. With your
host, Loren Weisman.
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This is a fully licensed theme
song for the
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show about stuff that makes you say,
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Wait What Really OK OK. My name is
Loren Weisman.
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This is the podcast Wait What Really OK.
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And this episode title is Google it or Googling
it does not provide authority
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answers, or for that matter,
authoritative answers.
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And we're seeing more and more.
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Many people, when they push their promotion,
they push their advertising.
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They, you know, whether it's TikTok, Instagram,
Facebook, in their short videos, in
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their long videos, in their streams, many
are being told, google it.
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Oh, go Google it. Is this a good idea?
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When you Google something, there are algorithms that
will push down information, and
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not just false information,
factual information.
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And oftentimes when somebody says Google it, maybe
they have the corner market or
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the corner SEO on what they're
telling you to Google.
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At the same time, in misdirection, in what I call
dark optics, if somebody has
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looked up certain things and the popularity stands
at Google responding the first
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page to a whole bunch of false things, to a whole
bunch of stuff that has been
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pushed up, and this is not conspiracy theory stuff,
many false things are up there,
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Many fictional things are up there.
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And when you Google it, you find false, altered
facts, or for that matter,
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lies. The point being is, when you Google
something, take the responsibility, take
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the accountability, take the authority that you
have in yourself to not believe the
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first hit that comes up. Many of these pages that
can come up, they're working for
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that Google, they're working for
that search.
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They want you to see it as fact.
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Well, it might be an ad or it might
be redirection.
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Google this fact. Just because something comes up
as the number one result does not
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make it an objective fact. And there's a very good
chance it could be a subjective
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opinion that has been moved up and placed up by
somebody that knows SEO really well
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and is pushing, for that matter, an optic, a
message, a marketing that isn't
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necessarily true. The problem in this side,
many people fall for it.
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So in the simplicity of it, or to kind of summarize
where this whole thing is going
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right here in the beginning, when you choose to
Google something or somebody says
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Google this, look to what's showing up, look to
where it's showing up, look to how
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it's showing up, and look for many sources, quality
sources, that showcase that that
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is or isn't an objective fact. If you Google
certain things, a whole bunch of stuff
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can come up. And oftentimes, and this was really big
a couple years back, it's about
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10 years back, eight years back when that CBD
push was really happening.
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Google this, this is where the facts, this is
the results from these labs.
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And many people found out as they dug deeper and
it also got them in trouble.
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And it's also hurt the full legalization and the
broader legalization of cbd, of
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marijuana, of that stuff that has not had the
impact that they intended because of
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many of these people lying. I feel if they had
told the truth and they showcased
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transparency elements of those products would be
further along than they are
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currently. Another story, another podcast.
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Point being people were googling stuff, they were
seeing falsified results from labs
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that belong to the company that
was selling.
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The same thing happens inside of the news cycle,
inside of the trending cycle.
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This is a fact. Google it. And then you find out
that the owner of that given
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domain, that sub domain, that little one page
website, that thing where they're
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garnering facts and it looks like an educational
thing, it's coming from them.
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The point being when you dig a little bit deeper,
when you look to the sources, when
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you look to see if the source is a genuine source or
not, then when you're googling,
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when you're searching, you can find something that
has a greater quality, a greater
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stability and for that matter, a
greater authority.
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When we dig in, when we google something, is it
coming from pages that look really
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pretty or is it coming from a true place?
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It's strange right now and being in the election
season, this is this and Google it
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and you'll see these reports. Well, if it's from
a biased school, a biased news
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source, whether far left, far right, right in the
middle, how are you getting a fact
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over necessarily getting the tone or the
message that they want you to get.
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Point being, take the time. If you are
truly authentically looking
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for truth and not just the first thing
thrown out at you, look deeper
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and if you are trying to share an objective fact
showcase where people can find
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this, maybe you say, hey Google this, but look
at these resources, look.
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And yes, there are some very high end
sources that are biased.
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However, if it's in a number of places, if it's in
a number of places, from biased
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to non biased, here, there, then you
can run with that.
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Otherwise state it as an opinion.
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We're in a time where so many unfortunately are
trying to take their opinions and
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shift them into facts and that's how they run
them over the news cycle.
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They begin to create stories of what they
want the end result to be.
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It's unfortunate that's an objective fact.
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So how do we counter that? Oh,
news is broken.
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That doesn't help us in our research.
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It doesn't help if you're sitting here looking
and trusting the first page.
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It doesn't help these, these life coaches spewing
this constant motivational, this
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is what you need to do. This is how
you need to do it.
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Google this. Great. A whole page comes up with all
sorts of hype, stuff that has no
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substance to it whatsoever. It's the same thing with
these people that are out there
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bragging going, I read 15 books a month and
that's how I build my authority.
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What if you're reading 15 fictional
trash books a month?
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What if you're reading books that were created by
some dude that popped 10 chapters
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and had AI wrote it? What if you're reading from
someone that has no education, no
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authority, no professionalism and no knowledge in
that given industry, then what
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you've read is a waste. The same thing
happens inside of Google.
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Well, I googled it and found this.
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When somebody tells me I googled this and here's the
result I got, my first question
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is always, how many different
results did you get?
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How many places in harmony did, how many
places was that in harmony?
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What do you find contradicting it?
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Take the time to research information, whether it's
for your business, whether it's
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for you personally, whether it's for your
conversations, your communication or for
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that matter, your content. Consider for these
content curators and content creator,
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consider having a moment of silence, a
moment of research.
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And before you share that hot tweet or that latest
thing that popped up in Google,
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check to see if it's of any value.
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Instead of calling it breaking and news and
source and look at what's
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happening. You're only spreading lies when
you are lied to and share it
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without checking to see if it's true.
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We've come into a rushed generation and many people
also at the same time, there's
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certain things they want to believe.
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They see something that hits their perceptions,
they see something that hits what
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they want to be true and then they
share it is true.
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That makes it dangerous. I wish, and I know this is
completely unrealistic, I wish
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that social media had an aspect of liability, had
an aspect of liability for people
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posting stuff not as opinion but as fact.
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And that it was X number of flags and then you were
flagged as someone going, this
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person you know is flagged for sharing things
that aren't necessarily true.
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Yes, there's community notes, but even inside of
community Notes and Twitter and
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many of these other things. So much flies under the
radar that gets through that is
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absolutely not true. And inside
that popularity.
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Well, we found this on these 10
different sources.
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But if they were all made up sources trying to push
a particular lie, how does that
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help? I'm not trying to be confusing, I'm not
trying to be conspiracy theorist.
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I'm not trying to push against Google.
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Right now we have what we have online.
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AI is a problem. These false sites, these false
people online, they are a problem
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when it comes to Twitter, when it comes to some of
these other sites to actually
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have to pay something, I kind of
agree with it.
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I think that it'd be nice to have some kind of
source and some kind of place where I
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know for sure that that's an individual, I know who
that is or if they're going to
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remain anonymous, that behind the scenes they
there's some kind of proof and vetted
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fact that this person is, they are and not just
another contrived bot that's going
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to come up to support a story, a message, a theme,
a campaign, a trend, an ad, and
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then disappear or become something else.
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Same thing. Here goes inside of reviews.
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We have a million reviews on Amazon right now
inside of certain testing.
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And this is going on a completely different, in a
completely different direction.
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You have many of these where 30%,
40%, 50% are
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made up reviews. One of the number one things I
think is really important when it
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comes on the Amazon. You see something that's
beginning to get really good,
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something that's starting to get a whole bunch of
good reviews and then it gets
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smashed with this really bad review.
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There's your dark optic. Go check them, see
how many reviews they have.
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It's interesting that you might end up finding that
these people that have 30, 40,
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50, 60 reviews ranging from three stars to five
stars, ranging down, spending a
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little bit more time, great or bad, that then all
of a sudden this one person comes
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in and they only have four reviews.
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Is that a bot? Is that something right now trying
to tear them down or move them
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down from five stars, this is
the same thing.
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Consider digging deeper. Whether it's an item that
you're going to buy, whether it's
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a truth that you want to believe, honor truth a
little bit greater than just reading
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it from someone you like and
believing it to be true.
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And there are people that are amazingly detailed
out there, but in the middle of
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their need to content curate, in the middle of
feeling like they have to get up X
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number of tweets per day, their social media
people or them themselves take an
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irresponsible approach of sharing something really
quick and some of these people
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that are factual most of the time are sitting there
sharing something because they
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think it's a hot topic and it's going to get
a whole bunch of likes.
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I've seen people where they're like oh you know
what you know and it's deep in the
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comments after it's had all these views and all
these I found out this wasn't true
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then why don't you have the honor to take it
down and not put that out there.
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And it brings me to my last point.
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There are many people right now putting up
information, putting up aspects,
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supporting true optics, false optics, messaging,
marketing, advertising that they
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don't care about the message, they care about the
click throughs, they care that I'm
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spreading the truth. Don't forget to like
subscribe and comment.
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They want to make, they want to monetize and
they're monetizing off of lies and as
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you share their information it's hurting your
reputation in the end and
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you're only monetizing a lie in close.
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Take the time if you're going to share something
and if you're not, 100 second to
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last thing before last thing if you're going to
share something and you're not 100%
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sure that it's true, if you're going to share
something and you would not bet your
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reputation, your business or your professionalism
on it then add that I saw this.
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I'm still looking to see if this is a
fact or opinion.
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Does anybody know anything about this?
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Can somebody point me to links,
other stories?
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What do you see from this? That's a lot
more honest, that's a
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lot more transparent and true over these people
that are just sharing it out.
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Can you believe this? And then you look at the
sources and it packs it backs to
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TikTok. I'm sorry, an 18 year old in their
basement that's trying to monetize and
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they've done a lot better and they're making
a lot more money than me.
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Good for them. But I would never do that because
from where I stand I believe that's
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immoral, I believe it's unethical, I believe it's
unprofessional, I believe it harms
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people. So if you're not 100% sure and for
whatever reason you want to share that
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then preface it or close with it and
stating I'm seeing this.
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Are you seeing this to have the humility and just
that, authenticity to say, I'm not
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100% sure. Then on the counter side of that, when
you share something that you know
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to be an absolute fact, maybe in the comments
sections below, hit a couple different
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places where, you know, where you found that to be a
fact, where maybe as opposed to
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just googling it on the first
page, you found it.
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It came back to this study here, it came back to
that study there, it came back
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here, it came back there. Here's where this person
said, here's this information.
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We are in a time of more misinformation, I
believe, than ever in history.
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And misinformation is not a new thing.
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Go back to the Romans, the man that
was the newsreader.
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The information would come through the Senate,
through whoever, through, you know,
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the Caesar of the time, alter, edit and share what
they wanted the public to know or
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the public to believe, for them to make the
moves that they wanted to make.
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And hopefully in certain cases, and for them,
hopefully in certain cases, to make a
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lie become the truth. In these times with social
media, it's turned into the same
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thing. There are many out there pushing lies that
they're focusing on people just
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sharing it to compound a lie, to
appear as a truth.
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And they're using many of you to help
them take this lie
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to that truth. So when you Google, dig deeper, if
you're asking somebody to look
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something up, as opposed to just a week, oh,
Google this so that it comes to the
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most top popular information, top informational
piece, have them double check
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through a series of sources, maybe on your website,
if you're a professional, share
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the sources where you have it. Stop with the
claims, stop with the overstated hype,
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stop with the lying. We can earn money, we can make
livings, and we can do it with
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an ethical, grounded, authentic and authoritative
vibe, with a stand, as opposed to
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just trying to excite someone to click
through, to subscribe, to pay you.
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Now, I get that's not for everyone.
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And I get a lot of people out there have no care
for any ethics, for morals, for
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professionalism. But maybe, just maybe, be that
person, be one of that limited few
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that when they speak or when you speak the
truth, you can back it up.
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And if you're not 100% sure, if you wouldn't bet
your reputation, for that matter,
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your life on it, state it as a opinion and
share why it's your opinion.
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And in that authenticity, I believe that sets you
apart and grows a much greater
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authority and a greater accountability and a
transparency for who you are, what you
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represent, and what you believe.
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I hope this rant made a little
bit of sense.
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My name is Loren Weisman. This is the FSG
messaging and Optics podcast.
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Wait What Really OK. That's all I got.
1
00:00:00.520 --> 00:00:05.974
Wait What Really OK OK. With your
host, Loren Weisman.
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00:00:05.974 --> 00:00:12.403
This is a fully licensed theme
song for the
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00:00:12.403 --> 00:00:18.800
show about stuff that makes you say,
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00:00:18.800 --> 00:00:24.480
Wait What Really OK OK. My name is
Loren Weisman.
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00:00:24.480 --> 00:00:27.246
This is the podcast Wait What Really OK.
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00:00:27.246 --> 00:00:32.650
And this episode title is Google it or Googling
it does not provide authority
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00:00:32.650 --> 00:00:35.701
answers, or for that matter,
authoritative answers.
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And we're seeing more and more.
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Many people, when they push their promotion,
they push their advertising.
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They, you know, whether it's TikTok, Instagram,
Facebook, in their short videos, in
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their long videos, in their streams, many
are being told, google it.
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Oh, go Google it. Is this a good idea?
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When you Google something, there are algorithms that
will push down information, and
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not just false information,
factual information.
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And oftentimes when somebody says Google it, maybe
they have the corner market or
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the corner SEO on what they're
telling you to Google.
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At the same time, in misdirection, in what I call
dark optics, if somebody has
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looked up certain things and the popularity stands
at Google responding the first
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page to a whole bunch of false things, to a whole
bunch of stuff that has been
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pushed up, and this is not conspiracy theory stuff,
many false things are up there,
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Many fictional things are up there.
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And when you Google it, you find false, altered
facts, or for that matter,
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lies. The point being is, when you Google
something, take the responsibility, take
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the accountability, take the authority that you
have in yourself to not believe the
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first hit that comes up. Many of these pages that
can come up, they're working for
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that Google, they're working for
that search.
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They want you to see it as fact.
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Well, it might be an ad or it might
be redirection.
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Google this fact. Just because something comes up
as the number one result does not
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make it an objective fact. And there's a very good
chance it could be a subjective
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opinion that has been moved up and placed up by
somebody that knows SEO really well
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and is pushing, for that matter, an optic, a
message, a marketing that isn't
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necessarily true. The problem in this side,
many people fall for it.
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So in the simplicity of it, or to kind of summarize
where this whole thing is going
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right here in the beginning, when you choose to
Google something or somebody says
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Google this, look to what's showing up, look to
where it's showing up, look to how
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it's showing up, and look for many sources, quality
sources, that showcase that that
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is or isn't an objective fact. If you Google
certain things, a whole bunch of stuff
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can come up. And oftentimes, and this was really big
a couple years back, it's about
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10 years back, eight years back when that CBD
push was really happening.
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Google this, this is where the facts, this is
the results from these labs.
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And many people found out as they dug deeper and
it also got them in trouble.
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And it's also hurt the full legalization and the
broader legalization of cbd, of
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marijuana, of that stuff that has not had the
impact that they intended because of
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many of these people lying. I feel if they had
told the truth and they showcased
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transparency elements of those products would be
further along than they are
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currently. Another story, another podcast.
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Point being people were googling stuff, they were
seeing falsified results from labs
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that belong to the company that
was selling.
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The same thing happens inside of the news cycle,
inside of the trending cycle.
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This is a fact. Google it. And then you find out
that the owner of that given
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domain, that sub domain, that little one page
website, that thing where they're
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garnering facts and it looks like an educational
thing, it's coming from them.
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The point being when you dig a little bit deeper,
when you look to the sources, when
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you look to see if the source is a genuine source or
not, then when you're googling,
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when you're searching, you can find something that
has a greater quality, a greater
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stability and for that matter, a
greater authority.
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When we dig in, when we google something, is it
coming from pages that look really
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pretty or is it coming from a true place?
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It's strange right now and being in the election
season, this is this and Google it
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and you'll see these reports. Well, if it's from
a biased school, a biased news
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source, whether far left, far right, right in the
middle, how are you getting a fact
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over necessarily getting the tone or the
message that they want you to get.
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Point being, take the time. If you are
truly authentically looking
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for truth and not just the first thing
thrown out at you, look deeper
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and if you are trying to share an objective fact
showcase where people can find
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this, maybe you say, hey Google this, but look
at these resources, look.
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And yes, there are some very high end
sources that are biased.
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However, if it's in a number of places, if it's in
a number of places, from biased
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to non biased, here, there, then you
can run with that.
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Otherwise state it as an opinion.
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We're in a time where so many unfortunately are
trying to take their opinions and
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shift them into facts and that's how they run
them over the news cycle.
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They begin to create stories of what they
want the end result to be.
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It's unfortunate that's an objective fact.
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So how do we counter that? Oh,
news is broken.
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That doesn't help us in our research.
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It doesn't help if you're sitting here looking
and trusting the first page.
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It doesn't help these, these life coaches spewing
this constant motivational, this
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is what you need to do. This is how
you need to do it.
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Google this. Great. A whole page comes up with all
sorts of hype, stuff that has no
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substance to it whatsoever. It's the same thing with
these people that are out there
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bragging going, I read 15 books a month and
that's how I build my authority.
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What if you're reading 15 fictional
trash books a month?
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What if you're reading books that were created by
some dude that popped 10 chapters
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and had AI wrote it? What if you're reading from
someone that has no education, no
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authority, no professionalism and no knowledge in
that given industry, then what
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you've read is a waste. The same thing
happens inside of Google.
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Well, I googled it and found this.
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When somebody tells me I googled this and here's the
result I got, my first question
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is always, how many different
results did you get?
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How many places in harmony did, how many
places was that in harmony?
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What do you find contradicting it?
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Take the time to research information, whether it's
for your business, whether it's
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for you personally, whether it's for your
conversations, your communication or for
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that matter, your content. Consider for these
content curators and content creator,
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consider having a moment of silence, a
moment of research.
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And before you share that hot tweet or that latest
thing that popped up in Google,
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check to see if it's of any value.
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Instead of calling it breaking and news and
source and look at what's
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happening. You're only spreading lies when
you are lied to and share it
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without checking to see if it's true.
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We've come into a rushed generation and many people
also at the same time, there's
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certain things they want to believe.
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They see something that hits their perceptions,
they see something that hits what
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they want to be true and then they
share it is true.
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That makes it dangerous. I wish, and I know this is
completely unrealistic, I wish
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that social media had an aspect of liability, had
an aspect of liability for people
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posting stuff not as opinion but as fact.
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And that it was X number of flags and then you were
flagged as someone going, this
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person you know is flagged for sharing things
that aren't necessarily true.
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Yes, there's community notes, but even inside of
community Notes and Twitter and
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many of these other things. So much flies under the
radar that gets through that is
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absolutely not true. And inside
that popularity.
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Well, we found this on these 10
different sources.
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But if they were all made up sources trying to push
a particular lie, how does that
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help? I'm not trying to be confusing, I'm not
trying to be conspiracy theorist.
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I'm not trying to push against Google.
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Right now we have what we have online.
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AI is a problem. These false sites, these false
people online, they are a problem
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when it comes to Twitter, when it comes to some of
these other sites to actually
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have to pay something, I kind of
agree with it.
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I think that it'd be nice to have some kind of
source and some kind of place where I
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know for sure that that's an individual, I know who
that is or if they're going to
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remain anonymous, that behind the scenes they
there's some kind of proof and vetted
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fact that this person is, they are and not just
another contrived bot that's going
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to come up to support a story, a message, a theme,
a campaign, a trend, an ad, and
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then disappear or become something else.
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Same thing. Here goes inside of reviews.
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We have a million reviews on Amazon right now
inside of certain testing.
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And this is going on a completely different, in a
completely different direction.
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You have many of these where 30%,
40%, 50% are
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made up reviews. One of the number one things I
think is really important when it
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comes on the Amazon. You see something that's
beginning to get really good,
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something that's starting to get a whole bunch of
good reviews and then it gets
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smashed with this really bad review.
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There's your dark optic. Go check them, see
how many reviews they have.
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It's interesting that you might end up finding that
these people that have 30, 40,
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50, 60 reviews ranging from three stars to five
stars, ranging down, spending a
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little bit more time, great or bad, that then all
of a sudden this one person comes
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in and they only have four reviews.
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Is that a bot? Is that something right now trying
to tear them down or move them
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00:11:03.137 --> 00:11:06.495
down from five stars, this is
the same thing.
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Consider digging deeper. Whether it's an item that
you're going to buy, whether it's
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a truth that you want to believe, honor truth a
little bit greater than just reading
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00:11:18.621 --> 00:11:22.153
it from someone you like and
believing it to be true.
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And there are people that are amazingly detailed
out there, but in the middle of
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their need to content curate, in the middle of
feeling like they have to get up X
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number of tweets per day, their social media
people or them themselves take an
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00:11:36.789 --> 00:11:42.653
irresponsible approach of sharing something really
quick and some of these people
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00:11:42.653 --> 00:11:46.679
that are factual most of the time are sitting there
sharing something because they
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think it's a hot topic and it's going to get
a whole bunch of likes.
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I've seen people where they're like oh you know
what you know and it's deep in the
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comments after it's had all these views and all
these I found out this wasn't true
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then why don't you have the honor to take it
down and not put that out there.
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And it brings me to my last point.
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There are many people right now putting up
information, putting up aspects,
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supporting true optics, false optics, messaging,
marketing, advertising that they
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don't care about the message, they care about the
click throughs, they care that I'm
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spreading the truth. Don't forget to like
subscribe and comment.
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They want to make, they want to monetize and
they're monetizing off of lies and as
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you share their information it's hurting your
reputation in the end and
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you're only monetizing a lie in close.
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Take the time if you're going to share something
and if you're not, 100 second to
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last thing before last thing if you're going to
share something and you're not 100%
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sure that it's true, if you're going to share
something and you would not bet your
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reputation, your business or your professionalism
on it then add that I saw this.
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00:13:00.845 --> 00:13:05.572
I'm still looking to see if this is a
fact or opinion.
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00:13:05.572 --> 00:13:07.399
Does anybody know anything about this?
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Can somebody point me to links,
other stories?
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What do you see from this? That's a lot
more honest, that's a
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00:13:17.667 --> 00:13:23.274
lot more transparent and true over these people
that are just sharing it out.
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Can you believe this? And then you look at the
sources and it packs it backs to
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TikTok. I'm sorry, an 18 year old in their
basement that's trying to monetize and
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they've done a lot better and they're making
a lot more money than me.
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Good for them. But I would never do that because
from where I stand I believe that's
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immoral, I believe it's unethical, I believe it's
unprofessional, I believe it harms
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people. So if you're not 100% sure and for
whatever reason you want to share that
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00:13:48.859 --> 00:13:52.409
then preface it or close with it and
stating I'm seeing this.
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Are you seeing this to have the humility and just
that, authenticity to say, I'm not
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00:13:58.502 --> 00:14:03.625
100% sure. Then on the counter side of that, when
you share something that you know
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00:14:03.625 --> 00:14:07.900
to be an absolute fact, maybe in the comments
sections below, hit a couple different
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00:14:07.900 --> 00:14:12.846
places where, you know, where you found that to be a
fact, where maybe as opposed to
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00:14:12.846 --> 00:14:15.360
just googling it on the first
page, you found it.
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It came back to this study here, it came back to
that study there, it came back
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00:14:18.779 --> 00:14:22.493
here, it came back there. Here's where this person
said, here's this information.
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We are in a time of more misinformation, I
believe, than ever in history.
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00:14:28.775 --> 00:14:31.639
And misinformation is not a new thing.
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Go back to the Romans, the man that
was the newsreader.
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00:14:37.091 --> 00:14:42.967
The information would come through the Senate,
through whoever, through, you know,
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00:14:42.967 --> 00:14:49.480
the Caesar of the time, alter, edit and share what
they wanted the public to know or
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00:14:49.480 --> 00:14:53.049
the public to believe, for them to make the
moves that they wanted to make.
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00:14:53.049 --> 00:14:56.904
And hopefully in certain cases, and for them,
hopefully in certain cases, to make a
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00:14:56.904 --> 00:15:02.910
lie become the truth. In these times with social
media, it's turned into the same
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00:15:02.910 --> 00:15:09.805
thing. There are many out there pushing lies that
they're focusing on people just
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00:15:09.805 --> 00:15:13.959
sharing it to compound a lie, to
appear as a truth.
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And they're using many of you to help
them take this lie
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to that truth. So when you Google, dig deeper, if
you're asking somebody to look
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something up, as opposed to just a week, oh,
Google this so that it comes to the
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most top popular information, top informational
piece, have them double check
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through a series of sources, maybe on your website,
if you're a professional, share
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the sources where you have it. Stop with the
claims, stop with the overstated hype,
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stop with the lying. We can earn money, we can make
livings, and we can do it with
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an ethical, grounded, authentic and authoritative
vibe, with a stand, as opposed to
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just trying to excite someone to click
through, to subscribe, to pay you.
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Now, I get that's not for everyone.
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And I get a lot of people out there have no care
for any ethics, for morals, for
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professionalism. But maybe, just maybe, be that
person, be one of that limited few
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that when they speak or when you speak the
truth, you can back it up.
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And if you're not 100% sure, if you wouldn't bet
your reputation, for that matter,
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your life on it, state it as a opinion and
share why it's your opinion.
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And in that authenticity, I believe that sets you
apart and grows a much greater
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authority and a greater accountability and a
transparency for who you are, what you
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represent, and what you believe.
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I hope this rant made a little
bit of sense.
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My name is Loren Weisman. This is the FSG
messaging and Optics podcast.
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Wait What Really OK. That's all I got.
