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Callen Sapien, Co-Founder and CEO of Synthreo, joins the PitchIT 2026 series to discuss building an AI service practice for MSPs. Synthreo provides white-label, multi-tenant AI infrastructure that helps IT providers build, manage, govern, and bill for client-facing AI workspaces, workflows, and agents.
Guest: Callen Sapien
- Website: https://synthreo.ai/
- LinkedIn: https://www.linkedin.com/in/callensapien/
=== Chapters
- 00:00 PitchIT 2026 introduction and guest welcome
- 01:25 The MSP opportunity beyond ChatGPT and Claude
- 04:20 Introducing Synthreo’s AI platform for MSPs
- 07:15 Why Synthreo shifted to AI service delivery
- 09:25 Out-of-the-box, custom, and autonomous AI agents
- 12:20 White-label delivery and partner go-to-market support
- 15:05 Packaging AI workflows, agents, and recurring services
- 18:00 Synthreo AI and Builder: productivity versus automation
- 20:20 What MSPs misunderstand about AI adoption
=== SPONSORS:
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
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🎙 Host: Marvin Bee
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