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Century Games has found a 4X creative direction nobody else is using yet, and the crew is betting the whole category copies it within a month. Matej Lančarič, Jakub Remiar, and Felix Braberg run September's creatives. They retire Golden Goblins from the top slot (with the sharp lesson from Idle Zo…
Zedge removed banners from an app with 721 million installs — half as a joke, to be consistent in a refresh-rate test. Impressions fell 38%. Revenue went up 1%. Their North Star metric rose 1.77%. Then they ran it in reverse to make sure, and got the same result. Banners might genuinely be dead. F…
A job-search app shipped a Flappy Bird playable that ends with "there's a relevant job for you." Two years ago that would have made zero sense. This month it's the trend: non-gaming apps are flooding the playable space, most of them vibe-coded with AI in an afternoon. Matej Lančarič and …
A cat shoots a tree. The tree doesn't fight back. Numbers go up. That's the entire game and it's already past Office Cat's peak, #2 among all idle games on IAP revenue, and doing an estimated $250K a day once you count the ads. Nobody on the crew can explain the trees. Nobody needs to. The lesson:…
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