The Business Behind Cole Anderson's $1,000,000+ Comedy Empire

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KSI comes up to me at a party. He's like, and I'm like,
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What do you mean?
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This is Cole Anderson.
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And in today's episode of Think Like Your Creator
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we'll be going into how Cole made the move from tech salesmen
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Hey, good afternoon, Cole Anderson here
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to influence her sensation.
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We then went how he's taking the TV world by storm
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Jordan, is that let me tell you something, right?
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This was hell.
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Let me tell you some of the things that they don't show, right?
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They hold you behind and they
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And they
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And make you do burpees and then press ups and then pull ups and stuff like that
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Unkind of water, dunking in mud
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Until someone eventually wants to quit
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And the negativity that comes with it
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We both communicated with us 15 branders
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Yes, yeah. He made this apology video
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And he sent it to me, it was four minutes long
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And I was like, do not release that video
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This is Think Like Your Creator
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And this is Cole Anderson
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Oh, thank you so much for coming on my friend
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Can you invite me?
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You've had a pretty amazing six, seven years now
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Six years, yeah.
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Six years have been a creator.
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Can you talk about how it all started for you?
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Where did you begin your journey?
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And how different was that to where you are today?
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You know, it's weird
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Because I actually sent my mate a screenshot today
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Of my YouTube
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And because now I'm getting consistent views on long form YouTube
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I actually, that goes back to when I was about 13, 14
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I actually did have a YouTube page
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And I was even trying back then before I started the short form content
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Back in COVID times, right?
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So I've always wanted, I've always had this thing in me
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Where I've always loved editing videos
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And I edit videos and I edit them well
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But I always wanted to be in the videos
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Because I was like, oh, I'm editing them
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And people, the editors don't ever get credit
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Because I wanted to be in the videos as well
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Because I act in and stuff like that
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So that actually stemmed from when I was like about 13 years old
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Nothing really came of it because obviously they're so young
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They work at a few thousand views here and there
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They're privated on YouTube, no, no, you can see them
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One day
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One day on YouTube
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Yeah, exactly
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And these are like public prank videos and stuff
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And then, obviously, I just carried on with school
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Went to uni and stuff like that
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And I got a real job
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I had a, McDonald's at 16 years old
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Classic
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And then I went to uni
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And then I tried again in uni
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This long form YouTube stuff
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And as you know, YouTube is hard to crack
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You know what I mean?
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So that went on for another six months maybe
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And then I gave up again
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And then I finished uni
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And I went into a nine to five
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And I went to sales
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And I was selling business and business data
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So telephone numbers, email addresses, postal addresses
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That's a sexy job there, absolutely
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Yeah, so I was cold calling people
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I'm that guy who was cold calling businesses and we're like
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What would be your script
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So I'll go
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Hi, good afternoon, Colin Anderson here
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No, I don't think I'd say Colin Anderson
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I think I'd say just Colin
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Colin here from the company name
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Are you okay here?
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I was terrible at cold calling
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I got to remember
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But I think I would, because you get through to like the switchboard
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And then you get through to the receptionist
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And I say, it's a signature maker there
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How's your marketing at the moment?
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I was just like, that is, how's your marketing at the moment?
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I was awful, but they kept me
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Because I wasn't really, I wasn't really good
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But they liked me, which is good
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So I was really, I was quite shit to my job
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I was just good enough to be
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Not fired, you know what I mean?
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And then, COVID hit
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And before COVID hit, I said
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Do you mind if I have 10 weeks to go traveling to Australia
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Because I had this little picture of Bondi Beach
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I would stick on my computer screen
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As like a little, you know, motivational thing
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And I said, can I have 10 weeks go Australia?
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And they said, yeah
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No they didn't, they said no, they said you could have six weeks
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And so I went to Australia
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And that was in February of 2020
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And that was cut short by COVID obviously
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I flew back
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And during my 16 hour layover
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And while I'm at Airport
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I made a TikTok video
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Because my ex at the time
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I was like, I should have had a TikTok
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And I was like, no, I'm not downloading TikTok
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That's not me again
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I'm sales
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I'm in B2D sales
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I'm cold, maybe
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I don't need TikTok
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Because I tell everyone on the phone
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Exactly
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So I downloaded it
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And I did a
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Jokey sort of dancing TikTok
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in the airport
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As I was laid over
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Obviously did dead
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10 views or something
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And then I got back to the UK
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Found out it was on furlough
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And I thought everyone's in their house
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Everyone's on furlough
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This TikTok thing's pretty cool
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You can lip sync on TikTok
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So my favourite show at the time was the office
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I love the Brickage Rays
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This is my inspiration sort of thing
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And so I just started
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Lip syncing to the office
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And because of so
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So I should like of a kind of perfectionist
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I would look at it
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And I would try and do
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The exact lip sync
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So it wouldn't be like
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Where the lips are off a little bit
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Even if it's smack his lips like
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Or something like that
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I would try and get that in the lip sync
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And it would take me
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About two hours
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Or constantly
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Sitting my phone up, right?
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I don't even know why I did it
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Because they wouldn't even bag views
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They would probably get about
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5,000 views, right?
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And I'll set it up
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And I'll press play
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And every time
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It'll be like, nah
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Just slightly off
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Do it again, slightly off
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Two hours
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And I used to do it about midnight
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As well
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Just because I was like a night owl
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And that's how
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I got into it
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Yeah
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And when was the first time
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That that went from
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10 views of video
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At 12 o'clock
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Persisting
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To then having some level of breakthrough
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To the point where you got
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Oh, there's some popularity in what I'm doing
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Like this is starting to reach
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Or like you'd cracked
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Whenever formula there
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There was on TikTok at that time
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It didn't...
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It took me about
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A year
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I would say
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I started doing these lip sinks
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And I did them
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Because I liked doing them
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I don't think you should do
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Something that you don't like doing
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Because when I was doing those prank videos
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Didn't work
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I didn't really like doing the prank videos
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I just thought
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That's what YouTube wanted
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At the time when I was 13
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Back then when I was in uni
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Didn't work
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So I started doing something I did like
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And then
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They eventually
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After about six months
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Got to 20,000
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Some would reach
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500,000
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Oh my god, this is crazy
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Made man
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Yeah, but that's always just a one-off
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Then a year, the years time
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I thought this lip sinking thing
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I'm getting the hang of content now
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I think I'm going to have to transition
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Into original actual content of my own
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So
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I was driving home
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I got a haircut in Covid
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And you're not allowed to get a haircut, so I was there
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So I went out and got a haircut
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And I was driving back
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And I was sinking to myself
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I wonder what I'd say if I got pulled over by the police now
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And I was going through it in my head
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And I thought, that's actually quite funny
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So I pulled over
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And I made a skit about the hat
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And then
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It got a million views
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When I posted it the next day
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And I was like, oh my god, this is
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This is it, I'm just kidding, actually, this is alright
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I could do this
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So if that didn't get many views
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I wouldn't be doing what I'd do now
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Because I think if it got like 10,000 views
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I wouldn't have done that, I don't think
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And when you say you got the hang of content
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Because this is I think something which comes up again
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Again with people who've been able to break through
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Is you have to put the training in
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To actually learn what good looks like
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And you have to persevere when no one's watching
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And really no one's watching
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Compared to then having your breakthrough
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And then you understand why that worked
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Why the rest of that stuff that you were doing for the last year didn't work
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And then you know how to move forward
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What was it about the content you were making beforehand
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The goal to the point where you said
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Right, I know what to do now
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And then you made that leap into making something a bit more original
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I think you have to
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When anyone asked me
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What content should I do?
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How do I do this?
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You have to try everything
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Really, that you think you can do
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So if you think, ah, don't know if I should do that
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Try it anyway, right?
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I tried this lip syncing and I liked it
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And then I knew
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I knew what times to post
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Then you know what I mean
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When I was doing this lip syncing
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All the little things to learn is
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What times to post
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How to really edit it
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What hashtags to use
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You know what I mean
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Just all these little things
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When you're learning the different things
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To try and
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Try and base your content around
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And then in the years time I was thinking the views
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They're okay, but I'm not getting anywhere with this
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Let's try something else
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Which I tried the original
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And it worked
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So from then
280
00:08:32.000 --> 00:08:36.000
This is my first sort of chapter of the lip syncs
281
00:08:36.000 --> 00:08:38.000
And then this is my second chapter
282
00:08:38.000 --> 00:08:41.000
And I'm using all the things I learnt from that first chapter
283
00:08:41.000 --> 00:08:42.000
Which it kind of
284
00:08:42.000 --> 00:08:43.000
Didn't really work
285
00:08:43.000 --> 00:08:46.000
A plateaued if I stayed on that sort of level
286
00:08:46.000 --> 00:08:48.000
Then you know I won't be here now
287
00:08:48.000 --> 00:08:50.000
So you have to adapt your content
288
00:08:50.000 --> 00:08:53.000
And I used all that knowledge from there
289
00:08:53.000 --> 00:08:55.000
Into the second chapter
290
00:08:55.000 --> 00:08:57.000
And then just kept on evolving
291
00:08:57.000 --> 00:08:58.000
And evolving
292
00:08:58.000 --> 00:08:59.000
And even now
293
00:08:59.000 --> 00:09:00.000
Like I'm still evolving
294
00:09:00.000 --> 00:09:01.000
So from when I first did it
295
00:09:01.000 --> 00:09:02.000
There'll be a lot longer videos
296
00:09:02.000 --> 00:09:03.000
Maybe in minute videos
297
00:09:03.000 --> 00:09:04.000
And then TikTok changes
298
00:09:04.000 --> 00:09:05.000
You know people's
299
00:09:05.000 --> 00:09:08.000
Capacity for attention
300
00:09:08.000 --> 00:09:10.000
Their attention span
301
00:09:10.000 --> 00:09:11.000
To minishes
302
00:09:11.000 --> 00:09:13.000
So that goes with my content as well
303
00:09:13.000 --> 00:09:15.000
So now they're like 30 second videos
304
00:09:15.000 --> 00:09:16.000
Yeah
305
00:09:16.000 --> 00:09:18.000
And from that original
306
00:09:18.000 --> 00:09:19.000
The first time you made that original
307
00:09:19.000 --> 00:09:21.000
Was there like a feeling of
308
00:09:21.000 --> 00:09:23.000
You know this is this going to work
309
00:09:23.000 --> 00:09:24.000
Is this not going to work
310
00:09:24.000 --> 00:09:25.000
But it was there something about
311
00:09:25.000 --> 00:09:26.000
Making that risk
312
00:09:26.000 --> 00:09:28.000
Or taking that risk at the time
313
00:09:28.000 --> 00:09:29.000
To do something new
314
00:09:29.000 --> 00:09:31.000
That broke you into a new mold
315
00:09:31.000 --> 00:09:32.000
And has that been something
316
00:09:32.000 --> 00:09:33.000
Which you've been doing since
317
00:09:33.000 --> 00:09:35.000
Like trying to take consistent risks
318
00:09:35.000 --> 00:09:36.000
You know what
319
00:09:36.000 --> 00:09:40.000
I sort of just go with the flow really
320
00:09:40.000 --> 00:09:42.000
I didn't see it much as
321
00:09:42.000 --> 00:09:43.000
Like a risk
322
00:09:43.000 --> 00:09:44.000
Because if it didn't work
323
00:09:44.000 --> 00:09:45.000
I just be like
324
00:09:45.000 --> 00:09:46.000
I didn't work
325
00:09:46.000 --> 00:09:47.000
That's the benefit of TikTok right
326
00:09:47.000 --> 00:09:48.000
Like ultimately if it's not good
327
00:09:48.000 --> 00:09:49.000
No one will see it
328
00:09:49.000 --> 00:09:50.000
Yeah
329
00:09:50.000 --> 00:09:52.000
That is the perfect thing
330
00:09:52.000 --> 00:09:53.000
Yeah
331
00:09:53.000 --> 00:09:54.000
And also scrolling back so hard
332
00:09:54.000 --> 00:09:55.000
That terrible stuff at the beginning
333
00:09:55.000 --> 00:09:56.000
No one will even see
334
00:09:56.000 --> 00:09:57.000
I know
335
00:09:57.000 --> 00:09:58.000
But that's the annoying thing as well
336
00:09:58.000 --> 00:09:59.000
About content
337
00:09:59.000 --> 00:10:00.000
I always think to myself
338
00:10:00.000 --> 00:10:02.000
You put so much effort into this content
339
00:10:02.000 --> 00:10:03.000
When you upload it
340
00:10:03.000 --> 00:10:05.000
Like two weeks later
341
00:10:05.000 --> 00:10:08.000
Not two weeks, maybe two months later
342
00:10:08.000 --> 00:10:10.000
That video is just getting pushed back
343
00:10:10.000 --> 00:10:11.000
Back, back, back, back, back, back, back, back
344
00:10:11.000 --> 00:10:12.000
But no one's going to see it
345
00:10:12.000 --> 00:10:13.000
It might be a really good video
346
00:10:13.000 --> 00:10:14.000
I was like, I just made that for
347
00:10:14.000 --> 00:10:15.000
Not nothing
348
00:10:15.000 --> 00:10:16.000
But it kind of feels like
349
00:10:16.000 --> 00:10:17.000
It's got like a
350
00:10:17.000 --> 00:10:18.000
I don't know like a time
351
00:10:18.000 --> 00:10:19.000
Stamp on it
352
00:10:19.000 --> 00:10:20.000
And when was your job at the time
353
00:10:20.000 --> 00:10:22.000
And when did that become
354
00:10:22.000 --> 00:10:23.000
Something which you could question
355
00:10:23.000 --> 00:10:24.000
And go you know what
356
00:10:24.000 --> 00:10:25.000
Maybe this is not
357
00:10:25.000 --> 00:10:26.000
What I want to be doing
358
00:10:26.000 --> 00:10:28.000
Or maybe I could be moving into content
359
00:10:28.000 --> 00:10:29.000
Properly
360
00:10:29.000 --> 00:10:30.000
Yeah
361
00:10:30.000 --> 00:10:31.000
So I saw
362
00:10:31.000 --> 00:10:33.000
So I was obviously on furlough
363
00:10:33.000 --> 00:10:34.000
At this day of job
364
00:10:34.000 --> 00:10:36.000
And
365
00:10:36.000 --> 00:10:37.000
No one wants to do that
366
00:10:37.000 --> 00:10:38.000
I remember I was at
367
00:10:38.000 --> 00:10:40.000
Always at lunch with this girl
368
00:10:40.000 --> 00:10:41.000
Called Sophie
369
00:10:41.000 --> 00:10:42.000
And would always be sat down
370
00:10:42.000 --> 00:10:43.000
And would be like
371
00:10:43.000 --> 00:10:44.000
Look around
372
00:10:44.000 --> 00:10:45.000
Like what?
373
00:10:45.000 --> 00:10:46.000
There's people who are 50 here
374
00:10:46.000 --> 00:10:48.000
Earning the same wage as I am
375
00:10:48.000 --> 00:10:49.000
Which is I don't know,
376
00:10:49.000 --> 00:10:50.000
$1200 a month
377
00:10:50.000 --> 00:10:51.000
For 21
378
00:10:51.000 --> 00:10:52.000
I was like like
379
00:10:52.000 --> 00:10:53.000
25
380
00:10:53.000 --> 00:10:54.000
26K
381
00:10:54.000 --> 00:10:55.000
I was on
382
00:10:55.000 --> 00:10:57.000
21
383
00:10:57.000 --> 00:10:58.000
1500
384
00:10:58.000 --> 00:10:59.000
A year
385
00:10:59.000 --> 00:11:00.000
I believe
386
00:11:00.000 --> 00:11:01.000
Something like that
387
00:11:01.000 --> 00:11:02.000
And
388
00:11:02.000 --> 00:11:03.000
You should write
389
00:11:03.000 --> 00:11:04.000
I thought for 21
390
00:11:04.000 --> 00:11:05.000
I was like okay
391
00:11:05.000 --> 00:11:06.000
This is right
392
00:11:06.000 --> 00:11:07.000
But then we were looking around
393
00:11:07.000 --> 00:11:08.000
We're thinking if he's 50
394
00:11:08.000 --> 00:11:09.000
And he's only the same
395
00:11:09.000 --> 00:11:10.000
Like I don't want
396
00:11:10.000 --> 00:11:11.000
We can't do that
397
00:11:11.000 --> 00:11:12.000
Like there must be something
398
00:11:12.000 --> 00:11:13.000
We can do here
399
00:11:13.000 --> 00:11:14.000
So she was thinking about business
400
00:11:14.000 --> 00:11:15.000
Things
401
00:11:15.000 --> 00:11:16.000
And I was thinking about
402
00:11:16.000 --> 00:11:17.000
What can I do
403
00:11:17.000 --> 00:11:18.000
I always knew
404
00:11:18.000 --> 00:11:19.000
I would be doing something
405
00:11:19.000 --> 00:11:20.000
I always knew
406
00:11:20.000 --> 00:11:23.000
That wasn't my destiny
407
00:11:23.000 --> 00:11:24.000
To be honest
408
00:11:24.000 --> 00:11:25.000
You're going to be in day
409
00:11:25.000 --> 00:11:26.000
To be honest
410
00:11:26.000 --> 00:11:27.000
I wasn't that
411
00:11:27.000 --> 00:11:28.000
I knew something was going to happen
412
00:11:28.000 --> 00:11:29.000
I don't know what
413
00:11:29.000 --> 00:11:30.000
But I never really
414
00:11:30.000 --> 00:11:33.000
I never really got myself like
415
00:11:33.000 --> 00:11:34.000
Done in about it
416
00:11:34.000 --> 00:11:35.000
Do you know what I mean?
417
00:11:35.000 --> 00:11:38.000
But yeah
418
00:11:38.000 --> 00:11:40.000
I don't know, I'll come over with a question
419
00:11:40.000 --> 00:11:41.000
Where did you go from?
420
00:11:41.000 --> 00:11:42.000
Or when did your job become
421
00:11:42.000 --> 00:11:44.000
Something which you could at least question
422
00:11:44.000 --> 00:11:46.000
Because content was doing so well
423
00:11:46.000 --> 00:11:48.000
So how did you get from that first video
424
00:11:48.000 --> 00:11:49.000
That did a million views
425
00:11:49.000 --> 00:11:51.000
Up until questioning going full time
426
00:11:51.000 --> 00:11:53.000
Or at least making some money on the side
427
00:11:53.000 --> 00:11:55.000
To then be able to make some kind of a leap
428
00:11:55.000 --> 00:11:57.000
So you know what
429
00:11:57.000 --> 00:12:00.000
Alongside all this what we've been talking about
430
00:12:00.000 --> 00:12:01.000
I would be uploading
431
00:12:01.000 --> 00:12:04.000
Rick and Jaree's lipsticks to Twitter
432
00:12:04.000 --> 00:12:07.000
And Rick and Jaree's are at him
433
00:12:07.000 --> 00:12:10.000
And he'd like them and retweet them
434
00:12:10.000 --> 00:12:13.000
And then one day I got an email
435
00:12:13.000 --> 00:12:15.000
From WWE
436
00:12:15.000 --> 00:12:18.000
He said I would like to do something with you
437
00:12:18.000 --> 00:12:19.000
I was like
438
00:12:19.000 --> 00:12:22.000
Okay, well I don't know what it would be
439
00:12:22.000 --> 00:12:24.000
Yeah, I don't know what it would be
440
00:12:24.000 --> 00:12:26.000
So I replied I was like what do you want to do?
441
00:12:26.000 --> 00:12:31.000
And they said I would like you to recreate a lip sync of the rock
442
00:12:31.000 --> 00:12:33.000
I actually hadn't watched the rest of it
443
00:12:33.000 --> 00:12:35.000
I didn't watch wrestling growing up
444
00:12:35.000 --> 00:12:38.000
I know a lot of people do but I never did
445
00:12:38.000 --> 00:12:39.000
You didn't? No
446
00:12:39.000 --> 00:12:40.000
I really
447
00:12:40.000 --> 00:12:41.000
Never appealed to me
448
00:12:41.000 --> 00:12:42.000
No
449
00:12:42.000 --> 00:12:43.000
I never even knew about it
450
00:12:43.000 --> 00:12:45.000
I just always thought it's fake
451
00:12:45.000 --> 00:12:46.000
I'm not interested in that
452
00:12:46.000 --> 00:12:47.000
Yeah, I know
453
00:12:47.000 --> 00:12:49.000
But if you think everything's fake
454
00:12:49.000 --> 00:12:50.000
Soaps
455
00:12:50.000 --> 00:12:52.000
But it was almost growing up
456
00:12:52.000 --> 00:12:53.000
I had the sense that
457
00:12:53.000 --> 00:12:54.000
Well there's sport
458
00:12:54.000 --> 00:12:55.000
And then there's WWE
459
00:12:55.000 --> 00:12:56.000
Yeah
460
00:12:56.000 --> 00:12:57.000
Because it was just clearly
461
00:12:57.000 --> 00:12:58.000
It was entertainment script
462
00:12:58.000 --> 00:12:59.000
But it never appealed to me
463
00:12:59.000 --> 00:13:00.000
Same as me
464
00:13:00.000 --> 00:13:01.000
Yeah
465
00:13:01.000 --> 00:13:03.000
But anyway they message me
466
00:13:03.000 --> 00:13:04.000
And they said
467
00:13:04.000 --> 00:13:06.000
The new WWE season
468
00:13:06.000 --> 00:13:07.000
Something is coming up
469
00:13:07.000 --> 00:13:09.000
And we want you to lip sync the rock
470
00:13:09.000 --> 00:13:10.000
Which I did
471
00:13:10.000 --> 00:13:12.000
How many fathers were you on at the time?
472
00:13:12.000 --> 00:13:14.000
What were you getting from Jesus?
473
00:13:14.000 --> 00:13:16.000
I don't know
474
00:13:16.000 --> 00:13:18.000
I was probably about six months in, eight months in
475
00:13:18.000 --> 00:13:19.000
I think
476
00:13:19.000 --> 00:13:22.000
I might have been on about 50,000 TikTok followers
477
00:13:22.000 --> 00:13:24.000
But this was for Twitter
478
00:13:24.000 --> 00:13:25.000
This was to upload to Twitter
479
00:13:25.000 --> 00:13:27.000
And I probably had about 10,000 on Twitter
480
00:13:27.000 --> 00:13:29.000
But they could see that my videos
481
00:13:29.000 --> 00:13:30.000
were really well
482
00:13:30.000 --> 00:13:32.000
Because Ricky Gerais would retweet them all the time
483
00:13:32.000 --> 00:13:34.000
So it looked like I was doing really, really well
484
00:13:34.000 --> 00:13:36.000
Which I was on Twitter
485
00:13:36.000 --> 00:13:38.000
And so I did it
486
00:13:38.000 --> 00:13:41.000
I feel that as soon as I did that brand deal
487
00:13:41.000 --> 00:13:42.000
Other brands would be like
488
00:13:42.000 --> 00:13:43.000
Oh he's
489
00:13:43.000 --> 00:13:44.000
We've seen this brand deal
490
00:13:44.000 --> 00:13:45.000
Because that blew up as well
491
00:13:45.000 --> 00:13:47.000
Because the rock actually commented on it
492
00:13:47.000 --> 00:13:50.000
And I was like this is what is going on here
493
00:13:50.000 --> 00:13:52.000
But before the brand deals hit
494
00:13:52.000 --> 00:13:54.000
I had the stint of
495
00:13:54.000 --> 00:13:56.000
I actually went into a bit of acting
496
00:13:56.000 --> 00:13:58.000
Because Emily A-Tak
497
00:13:58.000 --> 00:13:59.000
I don't know if you know Emily A-Tak
498
00:13:59.000 --> 00:14:01.000
From in between as Charlotte Big Jugs
499
00:14:01.000 --> 00:14:03.000
She saw my stuff
500
00:14:03.000 --> 00:14:04.000
And she followed me
501
00:14:04.000 --> 00:14:06.000
And then she got me in her show
502
00:14:06.000 --> 00:14:08.000
She was doing a show called the Emily A-Tak show
503
00:14:08.000 --> 00:14:09.000
And just from the lipsticks
504
00:14:09.000 --> 00:14:10.000
She thought
505
00:14:10.000 --> 00:14:11.000
Oh I want him to play
506
00:14:11.000 --> 00:14:12.000
My boyfriend
507
00:14:12.000 --> 00:14:13.000
It looks like he can act
508
00:14:13.000 --> 00:14:14.000
And she likes Ricky Gerais
509
00:14:14.000 --> 00:14:15.000
And she was like
510
00:14:15.000 --> 00:14:16.000
Oh this is the guy
511
00:14:16.000 --> 00:14:17.000
And so did she see that
512
00:14:17.000 --> 00:14:18.000
Through the Ricky retweets
513
00:14:18.000 --> 00:14:19.000
Yeah
514
00:14:19.000 --> 00:14:20.000
Yeah she saw it through the Ricky retweets
515
00:14:20.000 --> 00:14:22.000
And then she got in contact
516
00:14:22.000 --> 00:14:23.000
And she said
517
00:14:23.000 --> 00:14:24.000
I'd like you to play
518
00:14:24.000 --> 00:14:25.000
My boyfriend in this show
519
00:14:25.000 --> 00:14:26.000
And I was like
520
00:14:26.000 --> 00:14:27.000
How?
521
00:14:27.000 --> 00:14:28.000
What is happening?
522
00:14:28.000 --> 00:14:30.000
And I'm just thinking
523
00:14:30.000 --> 00:14:33.000
Covid is just this weird little thing
524
00:14:33.000 --> 00:14:34.000
We're going through right now
525
00:14:34.000 --> 00:14:36.000
Because it's a global pandemic
526
00:14:36.000 --> 00:14:39.000
The most unlikely events is happening in my life
527
00:14:39.000 --> 00:14:41.000
And then people have been affected all around the world
528
00:14:41.000 --> 00:14:42.000
It was a crazy time
529
00:14:42.000 --> 00:14:44.000
So when was that moment
530
00:14:44.000 --> 00:14:46.000
When you were able to hand in that notice to the data company
531
00:14:46.000 --> 00:14:47.000
To there
532
00:14:47.000 --> 00:14:48.000
I'm sure
533
00:14:48.000 --> 00:14:49.000
Big surprise
534
00:14:49.000 --> 00:14:50.000
Yeah, absolutely
535
00:14:50.000 --> 00:14:51.000
Yeah
536
00:14:51.000 --> 00:14:54.000
They saw me on the Emily A-Tak show
537
00:14:54.000 --> 00:14:55.000
But before that
538
00:14:55.000 --> 00:14:57.000
They made me redundant
539
00:14:57.000 --> 00:14:58.000
Which is understandable
540
00:14:58.000 --> 00:15:00.000
Because it wasn't that good
541
00:15:00.000 --> 00:15:02.000
But were you also busy with all this other stuff
542
00:15:02.000 --> 00:15:03.000
You weren't showing up
543
00:15:03.000 --> 00:15:04.000
Or were you still doing your job
544
00:15:04.000 --> 00:15:06.000
Doing averageily
545
00:15:06.000 --> 00:15:07.000
And they were just so bad
546
00:15:07.000 --> 00:15:08.000
I wasn't enough
547
00:15:08.000 --> 00:15:09.000
I wasn't really doing my job
548
00:15:09.000 --> 00:15:10.000
Not really
549
00:15:10.000 --> 00:15:11.000
Because you know in furlough
550
00:15:11.000 --> 00:15:13.000
No one in any companies were like
551
00:15:13.000 --> 00:15:14.000
I don't even know what to do here
552
00:15:14.000 --> 00:15:15.000
So what was at home
553
00:15:15.000 --> 00:15:17.000
Logging up at 9am
554
00:15:17.000 --> 00:15:19.000
Logging on and just going back to sleep
555
00:15:19.000 --> 00:15:20.000
And then
556
00:15:20.000 --> 00:15:22.000
Yeah they just made me redundant from there
557
00:15:22.000 --> 00:15:24.000
I didn't really think anything of it
558
00:15:24.000 --> 00:15:26.000
My friend at the time
559
00:15:26.000 --> 00:15:28.000
Who's now my girlfriend
560
00:15:28.000 --> 00:15:29.000
She said
561
00:15:29.000 --> 00:15:30.000
This is me
562
00:15:30.000 --> 00:15:31.000
Not Sophie
563
00:15:31.000 --> 00:15:32.000
Not Sophie
564
00:15:32.000 --> 00:15:33.000
No I don't know
565
00:15:33.000 --> 00:15:34.000
I actually don't know what she's doing
566
00:15:34.000 --> 00:15:35.000
I hope she's doing well
567
00:15:35.000 --> 00:15:36.000
Maybe she's still at the data company
568
00:15:36.000 --> 00:15:37.000
Maybe
569
00:15:37.000 --> 00:15:38.000
Maybe she didn't take the leap
570
00:15:38.000 --> 00:15:39.000
She will have to watch in there
571
00:15:39.000 --> 00:15:40.000
Absolutely she will
572
00:15:40.000 --> 00:15:43.000
But my friend at the time
573
00:15:43.000 --> 00:15:44.000
Is now my girlfriend
574
00:15:44.000 --> 00:15:45.000
She said to me
575
00:15:45.000 --> 00:15:46.000
This is amazing
576
00:15:46.000 --> 00:15:47.000
We were driving to Brighton
577
00:15:47.000 --> 00:15:48.000
I was like
578
00:15:48.000 --> 00:15:49.000
I don't know if this is good or not
579
00:15:49.000 --> 00:15:50.000
And she was like
580
00:15:50.000 --> 00:15:51.000
That's really good
581
00:15:51.000 --> 00:15:52.000
I got really good feeling about this
582
00:15:52.000 --> 00:15:55.000
So then I focused full time on the content side
583
00:15:55.000 --> 00:15:56.000
And it was really good
584
00:15:56.000 --> 00:15:57.000
Yeah
585
00:15:57.000 --> 00:15:59.000
And then from that point on
586
00:15:59.000 --> 00:16:00.000
And then from that point on
587
00:16:00.000 --> 00:16:01.000
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588
00:16:01.000 --> 00:16:02.000
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589
00:16:02.000 --> 00:16:03.000
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590
00:16:03.000 --> 00:16:04.000
And then from that point on
591
00:16:04.000 --> 00:16:05.000
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592
00:16:05.000 --> 00:16:06.000
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593
00:16:06.000 --> 00:16:07.000
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594
00:16:07.000 --> 00:16:08.000
And then from that point on
595
00:16:08.000 --> 00:16:09.000
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596
00:16:09.000 --> 00:16:10.000
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597
00:16:10.000 --> 00:16:11.000
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598
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599
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600
00:16:13.000 --> 00:16:14.000
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601
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602
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603
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604
00:16:17.000 --> 00:16:18.000
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605
00:16:18.000 --> 00:16:19.000
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606
00:16:19.000 --> 00:16:20.000
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607
00:16:20.000 --> 00:16:21.000
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608
00:16:21.000 --> 00:16:22.000
And then from that point on
609
00:16:22.000 --> 00:16:23.000
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610
00:16:23.000 --> 00:16:24.000
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611
00:16:24.000 --> 00:16:25.000
And then from that point on
612
00:16:25.000 --> 00:16:26.000
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613
00:16:26.000 --> 00:16:27.000
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614
00:16:27.000 --> 00:16:28.000
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615
00:16:28.000 --> 00:16:29.000
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616
00:16:29.000 --> 00:16:30.000
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617
00:16:30.000 --> 00:16:31.000
And then from that point on
618
00:16:31.000 --> 00:16:32.000
And then from that point on
619
00:16:32.000 --> 00:16:33.000
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620
00:16:33.000 --> 00:16:34.000
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621
00:16:34.000 --> 00:16:35.000
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622
00:16:35.000 --> 00:16:36.000
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623
00:16:36.000 --> 00:16:37.000
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624
00:16:37.000 --> 00:16:38.000
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625
00:16:38.000 --> 00:16:39.000
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626
00:16:39.000 --> 00:16:40.000
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627
00:16:40.000 --> 00:16:41.000
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628
00:16:41.000 --> 00:16:42.000
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629
00:16:42.000 --> 00:16:43.000
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630
00:16:43.000 --> 00:16:44.000
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631
00:16:44.000 --> 00:16:45.000
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632
00:16:45.000 --> 00:16:46.000
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633
00:16:46.000 --> 00:16:47.000
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634
00:16:47.000 --> 00:16:48.000
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635
00:16:48.000 --> 00:16:49.000
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636
00:16:49.000 --> 00:16:50.000
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637
00:16:50.000 --> 00:16:51.000
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638
00:16:51.000 --> 00:16:52.000
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639
00:16:52.000 --> 00:16:53.000
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640
00:16:53.000 --> 00:16:54.000
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641
00:16:54.000 --> 00:16:55.000
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642
00:16:55.000 --> 00:16:56.000
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643
00:16:56.000 --> 00:16:57.000
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644
00:16:57.000 --> 00:16:58.000
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645
00:16:58.000 --> 00:16:59.000
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646
00:16:59.000 --> 00:17:00.000
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647
00:17:00.000 --> 00:17:01.000
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648
00:17:01.000 --> 00:17:02.000
And then from that point on
649
00:17:02.000 --> 00:17:03.000
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650
00:17:03.000 --> 00:17:04.000
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651
00:17:04.000 --> 00:17:05.000
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652
00:17:05.000 --> 00:17:06.000
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653
00:17:06.000 --> 00:17:07.000
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654
00:17:07.000 --> 00:17:08.000
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655
00:17:08.000 --> 00:17:09.000
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656
00:17:09.000 --> 00:17:10.000
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657
00:17:10.000 --> 00:17:11.000
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658
00:17:11.000 --> 00:17:12.000
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659
00:17:12.000 --> 00:17:13.000
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660
00:17:13.000 --> 00:17:14.000
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661
00:17:14.000 --> 00:17:15.000
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662
00:17:15.000 --> 00:17:16.000
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663
00:17:16.000 --> 00:17:17.000
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664
00:17:17.000 --> 00:17:18.000
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665
00:17:18.000 --> 00:17:19.000
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666
00:17:19.000 --> 00:17:20.000
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667
00:17:20.000 --> 00:17:21.000
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668
00:17:21.000 --> 00:17:22.000
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669
00:17:22.000 --> 00:17:23.000
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670
00:17:23.000 --> 00:17:24.000
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671
00:17:24.000 --> 00:17:25.000
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672
00:17:25.000 --> 00:17:26.000
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673
00:17:26.000 --> 00:17:27.000
And then from that point on
674
00:17:27.000 --> 00:17:28.000
And then from that point on
675
00:17:28.000 --> 00:17:29.000
And then from that point on
676
00:17:29.000 --> 00:17:30.000
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677
00:17:30.000 --> 00:17:31.000
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678
00:17:31.000 --> 00:17:32.000
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679
00:17:32.000 --> 00:17:33.000
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680
00:17:33.000 --> 00:17:34.000
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681
00:17:34.000 --> 00:17:35.000
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682
00:17:35.000 --> 00:17:36.000
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683
00:17:36.000 --> 00:17:37.000
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684
00:17:37.000 --> 00:17:38.000
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685
00:17:38.000 --> 00:17:39.000
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686
00:17:39.000 --> 00:17:40.000
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687
00:17:40.000 --> 00:17:41.000
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688
00:17:41.000 --> 00:17:42.000
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689
00:17:42.000 --> 00:17:43.000
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690
00:17:43.000 --> 00:17:44.000
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691
00:17:44.000 --> 00:17:45.000
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692
00:17:45.000 --> 00:17:46.000
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693
00:17:46.000 --> 00:17:47.000
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694
00:17:47.000 --> 00:17:48.000
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695
00:17:48.000 --> 00:17:49.000
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696
00:17:49.000 --> 00:17:50.000
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697
00:17:50.000 --> 00:17:51.000
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698
00:17:51.000 --> 00:17:52.000
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699
00:17:52.000 --> 00:17:53.000
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700
00:17:53.000 --> 00:17:54.000
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701
00:17:54.000 --> 00:17:55.000
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702
00:17:55.000 --> 00:17:56.000
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703
00:17:56.000 --> 00:17:57.000
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704
00:17:57.000 --> 00:17:58.000
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705
00:17:58.000 --> 00:17:59.000
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706
00:17:59.000 --> 00:18:00.000
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707
00:18:00.000 --> 00:18:01.000
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708
00:18:01.000 --> 00:18:02.000
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709
00:18:02.000 --> 00:18:03.000
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710
00:18:03.000 --> 00:18:04.000
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711
00:18:04.000 --> 00:18:05.000
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712
00:18:05.000 --> 00:18:06.000
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713
00:18:06.000 --> 00:18:07.000
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714
00:18:07.000 --> 00:18:08.000
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715
00:18:08.000 --> 00:18:09.000
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716
00:18:09.000 --> 00:18:10.000
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717
00:18:10.000 --> 00:18:11.000
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718
00:18:11.000 --> 00:18:12.000
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719
00:18:12.000 --> 00:18:13.000
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720
00:18:13.000 --> 00:18:14.000
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721
00:18:14.000 --> 00:18:15.000
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723
00:18:16.000 --> 00:18:17.000
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724
00:18:17.000 --> 00:18:18.000
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725
00:18:18.000 --> 00:18:19.000
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726
00:18:19.000 --> 00:18:20.000
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727
00:18:20.000 --> 00:18:21.000
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00:18:21.000 --> 00:18:22.000
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00:18:22.000 --> 00:18:23.000
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730
00:18:23.000 --> 00:18:24.000
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00:18:24.000 --> 00:18:25.000
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00:18:25.000 --> 00:18:26.000
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733
00:18:26.000 --> 00:18:27.000
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734
00:18:27.000 --> 00:18:28.000
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735
00:18:28.000 --> 00:18:29.000
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00:18:29.000 --> 00:18:30.000
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00:18:30.000 --> 00:18:31.000
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738
00:18:31.000 --> 00:18:32.000
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739
00:18:32.000 --> 00:18:33.000
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00:18:33.000 --> 00:18:34.000
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741
00:18:34.000 --> 00:18:35.000
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742
00:18:35.000 --> 00:18:36.000
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743
00:18:36.000 --> 00:18:37.000
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744
00:18:37.000 --> 00:18:38.000
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745
00:18:38.000 --> 00:18:39.000
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746
00:18:39.000 --> 00:18:40.000
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747
00:18:40.000 --> 00:18:41.000
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748
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750
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752
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753
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754
00:18:47.000 --> 00:18:48.000
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756
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757
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760
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761
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00:18:57.000 --> 00:18:58.000
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765
00:18:58.000 --> 00:18:59.000
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766
00:18:59.000 --> 00:19:00.000
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768
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769
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770
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771
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772
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773
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774
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775
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780
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781
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782
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783
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784
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785
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786
00:19:19.000 --> 00:19:20.000
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787
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788
00:19:21.000 --> 00:19:22.000
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789
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790
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791
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793
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794
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795
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799
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802
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803
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807
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811
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812
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813
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815
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816
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817
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819
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821
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822
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824
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825
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826
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827
00:20:01.000 --> 00:20:02.000
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828
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829
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831
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And then from that
834
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And then from that
835
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And then from that
836
00:20:10.000 --> 00:20:11.000
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837
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839
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And then from that
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And then from that
844
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And then from that
845
00:20:19.000 --> 00:20:20.000
And then from that
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And then from that
847
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And then from that
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And then from that
849
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And then from that
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And then from that
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And then from that
852
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854
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And then from that
855
00:20:29.000 --> 00:20:30.000
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00:20:30.000 --> 00:20:31.000
And then from that
857
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And then from that
858
00:20:32.000 --> 00:20:33.000
And then from that
859
00:20:33.000 --> 00:20:34.000
And then from that
860
00:20:34.000 --> 00:20:35.000
And then from that
861
00:20:35.000 --> 00:20:39.480
needed to do. You need to go high, they come back down, you go in the middle. And because they want
862
00:20:39.480 --> 00:20:45.240
you, they're going to pay this money. And back then, because I didn't care about the money,
863
00:20:46.280 --> 00:20:51.160
I didn't really care if they accept it or not. Which I mean, I never had money. So I was like,
864
00:20:51.160 --> 00:20:57.240
it'd be cool. But so I did that. And then as soon as you get more followers, obviously, you can
865
00:20:57.240 --> 00:21:04.200
charge more and the more known you are and the more views you get, I'll just keep on throwing
866
00:21:04.200 --> 00:21:08.040
random numbers out there. And you just keep doing that. What's a market rate? You set the
867
00:21:08.040 --> 00:21:12.200
rate based on what the market will interpay. And what were the brands at the beginning? Who are you
868
00:21:12.200 --> 00:21:16.920
working with? And how is it to work with brands independently without any agent or management or
869
00:21:16.920 --> 00:21:21.640
team at the time? Because there's brands can be tricky and they can come with demands and there's
870
00:21:21.640 --> 00:21:26.040
no such thing as a free lunch. I mean, relatively, it's a free lunching embarrassing to other jobs,
871
00:21:26.040 --> 00:21:30.680
being a creator versus, you know, being in the mind. But nonetheless, it comes with demands. What
872
00:21:30.680 --> 00:21:35.240
was it like managing that for yourself at the time? Honestly, I would speak to other creators and
873
00:21:35.240 --> 00:21:39.000
they'd say, Oh, I don't know how you do it because I tried it for like a month and the email's
874
00:21:39.000 --> 00:21:46.840
got on top of me. I'm thinking my mindset at the time was, I'm not giving away 20% of this money
875
00:21:46.840 --> 00:21:51.800
to answer some fucking emails, mate. When I can probably, and I'd speak to so many agencies,
876
00:21:51.800 --> 00:21:55.720
they're all like, Oh, and I see you don't have representations. And then I would ask them,
877
00:21:55.720 --> 00:22:00.440
I'll get a zoom call them. And I'd say, based on my page now, how much do you think I can charge
878
00:22:00.440 --> 00:22:04.040
for a TikTok? And they always say, I'm the one I was charging. And I was saying, I was like,
879
00:22:04.680 --> 00:22:10.920
know them. What do you mean? I'm charging more without paying 20%. That's why I was so reluctant to
880
00:22:10.920 --> 00:22:17.640
join an agency. But now, I think if people want to get into it, I think it's a lot different now.
881
00:22:17.640 --> 00:22:22.360
I think the types of brands I was working with, I remember one of them was like this one called
882
00:22:22.360 --> 00:22:27.320
Jake and Naines. I don't even know them. That's what they just spent on their money on your TikTok.
883
00:22:27.320 --> 00:22:33.000
They both bankrupt now. They pay me like seven grand at one point. And that was really far back.
884
00:22:35.560 --> 00:22:40.200
And that was like a food company. And then I think it's different now because I see like
885
00:22:41.160 --> 00:22:46.280
creators now where they put an up post where they say, Oh, this is how much I made from being
886
00:22:46.280 --> 00:22:52.360
an influencer, a micro influencer in 2026. And then they can like 20 grand a month. And I'm thinking,
887
00:22:52.360 --> 00:22:57.880
but I got on a page and she's got like 80,000 followers. And I'm like, how the hell? So I think
888
00:22:57.880 --> 00:23:02.920
I think it is brands are looking for, I think this is the new thing. Like brands, they're going away
889
00:23:02.920 --> 00:23:07.880
from TV. They've got all this TV money to spend. No one's watching TV. I just use that for
890
00:23:07.880 --> 00:23:12.920
micro influencers. It's interesting. A lot of those micro influencers, they're not making money from
891
00:23:12.920 --> 00:23:17.320
brands. They're some of them are making a bit, but actually they're making more money direct to
892
00:23:17.400 --> 00:23:22.280
consumer. So they're making money from products. So they're doing things like, you know, info packs
893
00:23:22.280 --> 00:23:28.120
or courses or resources. A lot of them are in niches like finance, lifestyle sort of set or like
894
00:23:28.120 --> 00:23:32.760
self-management is a personal development. And I've seen one, this woman called me and my
895
00:23:32.760 --> 00:23:36.520
graph, he's amazing. I think I know she makes me she's quite open about it. I think half a
896
00:23:36.520 --> 00:23:43.080
mill to a mill a year with a pretty small audience relative to, you know, historically what you
897
00:23:43.160 --> 00:23:48.200
would expect in order to make that type of money. And that's mainly through product, like
898
00:23:48.200 --> 00:23:51.960
info products and digital products that you sell into the audience because brands and then also
899
00:23:51.960 --> 00:23:55.480
but then you get to a scale and then brands coming on top. So you can then make that money from
900
00:23:55.480 --> 00:23:59.720
direct to consumer and then, and then brands become a layer on top of that as well now. So yeah,
901
00:23:59.720 --> 00:24:05.000
it can be done. I think it's definitely changed. I mean, especially that 2021, 2022 moment.
902
00:24:05.560 --> 00:24:09.240
How much, I mean, because I remember looking at the amount of money that was being spent,
903
00:24:09.240 --> 00:24:14.200
obviously a lot of brands had a lot of money after COVID. They'd been pent up. They, you know,
904
00:24:14.200 --> 00:24:19.240
the consumer confidence was really high. Loads of disposable income off the back of COVID.
905
00:24:19.240 --> 00:24:22.360
I mean, the other thing as well that comes off the back of this right is experiences. And a lot of
906
00:24:22.360 --> 00:24:26.920
creators, when they get into that scale of like, I think you did, when you get into the scale of audience,
907
00:24:26.920 --> 00:24:30.600
but also you're you're very well known, you're working with brands, you're seeing as someone,
908
00:24:30.600 --> 00:24:36.200
somebody who's commercial and professional, you often then get flown around to events or you,
909
00:24:36.200 --> 00:24:39.640
you know, get to go to red carpets, etc. Did you have any of that at that point where you just,
910
00:24:39.640 --> 00:24:44.040
you know, you're in rooms with whatever celebrity it might be or somebody who you've idealized
911
00:24:44.040 --> 00:24:49.560
or looked up to and it is again, one of those moments where you go, compare my life now to being
912
00:24:49.560 --> 00:24:59.480
in that data room. Absolutely. Uh, yeah. I mean, when I first went to, for instance, like a
913
00:24:59.480 --> 00:25:05.880
sideman shoot or when they buy me to their 10 year anniversary stuff like that, and you go there,
914
00:25:05.880 --> 00:25:09.880
and you know, the one in Marlon, the 10 year one, that was one of my massive, like,
915
00:25:09.880 --> 00:25:14.200
yeah, yeah, yeah, action. For a great portrait of the street station. Yeah, I think it was. Yeah.
916
00:25:14.200 --> 00:25:18.920
And Vic was DJing money. Yeah, that's right. Yeah. So I was just walking in there, I was thinking,
917
00:25:18.920 --> 00:25:26.760
this is great. I used to watch, to be honest, only KSI, I used to watch really, I never really
918
00:25:26.760 --> 00:25:32.440
watched YouTube. But when, when KSI comes up to me at a party, like, I'm literally there, I was at
919
00:25:32.440 --> 00:25:36.520
like a revalute party with a sideman. I came to revalute when I was a revalute one. Yeah.
920
00:25:36.520 --> 00:25:42.440
Top of that big skyscraper. Yeah, that was right. And, uh, KSI is like, and I'm like,
921
00:25:43.560 --> 00:25:52.760
one of me, and he comes over to me and he's like, oh, you're out, bro. And, um, and then he spoke
922
00:25:52.760 --> 00:25:55.560
to me for like a half an hour. And you know, when you're in this conversation, this is like three
923
00:25:55.560 --> 00:25:59.160
years ago now, where you're, you're sort of like, you want to try and get out of the conversation
924
00:25:59.160 --> 00:26:03.000
because I don't want to take too much of their time. So I don't think he's, I don't, he's a busy guy.
925
00:26:03.000 --> 00:26:06.360
But he just kept on firing questions at me. And I was like, this guy actually kind of wants to talk
926
00:26:06.360 --> 00:26:10.120
to me. This is pretty cool. It's quite surreal when, when stuff like that happens. And then
927
00:26:10.760 --> 00:26:16.920
on the other hand of it with the acting, uh, I was in the same room as Ricky Gervais. And that's
928
00:26:16.920 --> 00:26:22.200
someone that that was. That's, I hope he recognized you. He recognized me. Yeah. Yeah. Yeah.
929
00:26:22.200 --> 00:26:25.880
Well, he tweeted in your videos. Absolutely. He's an invoice for all the brown work you've got
930
00:26:25.880 --> 00:26:32.040
off the back of it. Yeah. Uh, he invited me to come down and, um, and the, and have a little
931
00:26:32.040 --> 00:26:38.280
cameo role in, in his Netflix show after I've three, which was, I still, I still don't even believe it
932
00:26:38.280 --> 00:26:43.640
for my, how did that come about? That was because he was retweeting my staff, like my staff,
933
00:26:43.640 --> 00:26:47.560
then followed me on Twitter. And then I knew he was shooting for after I've three. So I sort of
934
00:26:47.560 --> 00:26:52.440
said him a message. And I said, I don't suppose you got any roles in an after life three,
935
00:26:52.440 --> 00:26:56.920
because I saw people co-ordering of my stuff saying, oh, get this guy in after life three. And I was
936
00:26:56.920 --> 00:27:01.880
like, I might as well just, he must have seen some of them comments, right? So I just said it. And I
937
00:27:01.880 --> 00:27:08.280
think he, uh, I think he just put a thumbs up. And then, and then a month later, I was like,
938
00:27:08.280 --> 00:27:12.680
fuck it. I'm very, like, like, growing up dad for sports, isn't it? Yeah. Thumbs
939
00:27:13.480 --> 00:27:16.840
and I think, because I said, I thank you very much for retweeting my stuff. I love your,
940
00:27:16.840 --> 00:27:20.360
I love your work and all that. He gets all the time. He doesn't care. And then I, and then I said
941
00:27:20.360 --> 00:27:24.680
something else again. I was like, oh, you're right, mate. I just, um, we're wondering about that,
942
00:27:24.680 --> 00:27:30.200
that little cameo. And I think he, he put a thumbs up again or something like that. But and then,
943
00:27:30.200 --> 00:27:34.200
I think I said, done it a third time. And then he asked me who my agent was. And at the time,
944
00:27:34.200 --> 00:27:38.040
I had an acting agent. And I said, it was this is this. And then he was like, all right, cool.
945
00:27:38.120 --> 00:27:43.720
Leave it with me. And then about four months later, I was like, he's shorting out. He's filming it.
946
00:27:43.720 --> 00:27:46.840
He's coming up to the end of it. And I get an email through it. It says,
947
00:27:47.800 --> 00:27:54.360
Zuban cool audition for after I've three with Ricky Rays. And I, I, I, I was speechless.
948
00:27:54.360 --> 00:27:59.320
I can believe it. I mean, what a full circle. And you grew up, I mean, as you said, right, he was your
949
00:27:59.960 --> 00:28:04.040
big, he is probably still one of your biggest inspirations and references. Yeah.
950
00:28:04.040 --> 00:28:08.440
You jump on a Zoom call within. It was on the call. Yeah. But was that like terrifying?
951
00:28:09.560 --> 00:28:14.360
As men, I actually set up my camera to record it because I was something to look back on,
952
00:28:14.360 --> 00:28:19.560
you know. And yeah, I get on the call and he's there. I was just nervous. I'm like,
953
00:28:19.560 --> 00:28:25.400
excited, nervous. And because obviously I film all my videos in my room. So he's
954
00:28:25.400 --> 00:28:28.760
seeing my room. And he gets on the call and he's like, ah, you're in, you're in the set up.
955
00:28:28.760 --> 00:28:32.120
And I was like, yeah, you know, the set up, the set up, yeah, it's my bedroom.
956
00:28:32.440 --> 00:28:39.400
I'm in the set up camera now. And, um, and then he was just saying basically on the call
957
00:28:39.400 --> 00:28:44.280
that he didn't really have a role for me. He just, he was like, I kind of want to get you in
958
00:28:44.840 --> 00:28:48.040
and we'll come up with a role. What do you think about this one? Or maybe we'll just
959
00:28:48.040 --> 00:28:52.360
do another one. And I was like, okay, yeah, I'm going to do anything. Literally anything you
960
00:28:52.360 --> 00:28:59.000
want me to do. And then, and then I was in it. Well, I mean, crazy. And again, again, to think
961
00:28:59.720 --> 00:29:04.360
he's your reference. You're using him as your benchmark for comedy and somebody who you've
962
00:29:04.360 --> 00:29:08.120
looked up to for a long time. And now you're in the show. What was the process of were you filming
963
00:29:08.120 --> 00:29:12.840
for the show? Or was it them using videos within it? Yeah, I was filming for the show. So he wanted
964
00:29:12.840 --> 00:29:20.200
me to be a laughing yoga instructor. And he invite me down to the location on one particular day
965
00:29:20.200 --> 00:29:24.520
where I met him. And I went in for a handshake, obviously, COVID time. So he went like that. And I was
966
00:29:24.600 --> 00:29:33.560
like, really? I don't tell him about that. So I did the elbow thing. And then he was just saying,
967
00:29:34.520 --> 00:29:37.720
he's going through the process of what, how are we going to do it? And I was like,
968
00:29:37.720 --> 00:29:46.760
it was quite serious. Not really. Not exactly how he is. Like, just, it was exactly how I thought
969
00:29:46.760 --> 00:29:50.840
he was going to be essentially just like a normal normal human really. I mean, he got famous when
970
00:29:50.920 --> 00:29:54.360
I was like 40, didn't he? So he's still got that. He's still like, actually,
971
00:29:54.360 --> 00:29:59.560
if the proper language. Yeah. So I was there. He actually looked a lot older than I thought.
972
00:29:59.560 --> 00:30:04.920
He's a lot older and smaller. There we go. But anyway, he was talking to me. He won't
973
00:30:04.920 --> 00:30:10.840
we tweet that one, will he? He won't. He won't do that. So I, he was explaining to me and I was
974
00:30:10.840 --> 00:30:15.320
kind of just looking at him thinking, I can't believe it's just going in one ear out of the other.
975
00:30:15.320 --> 00:30:19.880
I've been rehearsing the lines. And then when I was there, he said to me, oh, don't worry about the
976
00:30:19.960 --> 00:30:24.520
lines. Just do it sort of improv. And then when that, when he said that, I was like, oh, my,
977
00:30:24.520 --> 00:30:30.200
that's just like throwing me off completely. So I got in and a laugh in yoga instructor. Have you
978
00:30:30.200 --> 00:30:34.680
heard of that before? No. So what they do, they're real things where you go into a,
979
00:30:34.680 --> 00:30:38.760
and everyone just laughs, they literally laugh. And it brings your mood up, apparently.
980
00:30:38.760 --> 00:30:43.960
Okay. So I was just shocked about that. I'd be a bit creeped out. It is creepy. Yeah. And I've
981
00:30:43.960 --> 00:30:48.680
got to do this on camera in front of Ricky Gervais and 20 crew members and seven extras and stuff like
982
00:30:48.760 --> 00:30:54.840
that. So the extras are here, right? I'm there. Three cameras around me, Ricky Gervais watching,
983
00:30:54.840 --> 00:31:01.320
20 crew members. The scene is on me, right? And then I'm there. And Ricky's like, okay, Cole,
984
00:31:02.040 --> 00:31:09.480
are you, are you ready? Should we go for rehearsal? And then the producer here, the other co-producer
985
00:31:09.480 --> 00:31:13.000
director over goes, I don't think we need a, do we need a rehearsal? Ricky's like, actually,
986
00:31:13.720 --> 00:31:18.200
actually, no, let's just go for it, I think. And I'm there like, oh my god, right? So the
987
00:31:18.200 --> 00:31:23.880
city's his action. I was just going through it. And I was like, laugh, and I was doing all the script.
988
00:31:23.880 --> 00:31:27.480
And then halfway through, I fucked it up, but it didn't matter because he was right with it.
989
00:31:27.480 --> 00:31:32.040
But I feel like in that moment, that's the most nerve-wracking thing I've ever been through. But
990
00:31:32.040 --> 00:31:36.920
in that moment, I was acting, I was acting confident. I feel like if you act confident,
991
00:31:36.920 --> 00:31:41.960
and you fuck up, no one cares. But if you act a bit like nervous and then you mess up,
992
00:31:41.960 --> 00:31:46.040
people are like, oh god, because the confidence is, well, at least he's giving it a go, right?
993
00:31:46.040 --> 00:31:49.400
And at least he's, you're going to get a good outcome, because the confidence will use
994
00:31:49.400 --> 00:31:52.520
some kind of something good on camera. And I guess that's the skill you've been learning through
995
00:31:52.520 --> 00:31:57.400
the videos, right? Yeah, to present and to act every time, you know, and there's a difference
996
00:31:57.400 --> 00:32:01.400
between that and being timid and a bit shy, and then they go, okay, he's not the guy. Exactly.
997
00:32:01.400 --> 00:32:06.440
And I was, did you nail it? Did you nail it? I did in the end. I think I did, because we did it a
998
00:32:06.440 --> 00:32:11.320
few times. Well, even it was the script. Jesus, I don't know. It's like four years ago.
999
00:32:11.320 --> 00:32:15.800
No, well, but it's like, but what even is the script for like a laughing yoga instructor?
1000
00:32:15.800 --> 00:32:20.200
I remember it was something like, okay, guys, just get all our funny bones going,
1001
00:32:20.920 --> 00:32:26.520
and then just like, okay, big laughs, everyone, huh? And then just shit like that, really, you know?
1002
00:32:26.520 --> 00:32:31.480
And, and I want them for about, I don't know, a minute and a half. And then we'll do it a
1003
00:32:31.480 --> 00:32:34.520
few times, obviously, with the changing cameras around. So you got a good take, after the first one,
1004
00:32:35.400 --> 00:32:39.000
you can breathe, you're like, okay, I did that. Let's do it again and again and again. And when
1005
00:32:39.000 --> 00:32:42.840
you see he's happy with it, you're like, okay, I'm doing it good. I'm doing all right. So.
1006
00:32:42.840 --> 00:32:46.520
And that was your first time on a production. Yes, that's what it's got. And then you go from that,
1007
00:32:46.520 --> 00:32:53.320
right, fast forward, celebrity SES, being on TV. TV's a funny one, I think, for creators in
1008
00:32:53.320 --> 00:32:58.600
their journey, because for so many people, it's seen as a bit of a crowning point, right? Well,
1009
00:32:58.600 --> 00:33:04.200
you go, I've made it now because I'm on TV, and even though in reality, you've been hitting far
1010
00:33:04.200 --> 00:33:08.840
bigger views than TV could ever reach on social reaching a much wider audience. You're probably
1011
00:33:08.840 --> 00:33:15.000
more famous than most of the celebrities on that show. But what was that process like being on
1012
00:33:15.560 --> 00:33:21.960
big TV? And was that a moment where you go, okay, this is, it's easier. Honestly, that is
1013
00:33:21.960 --> 00:33:28.920
imposter syndrome. Like, I, still now, I don't think, I shouldn't say this. I was going to say,
1014
00:33:29.000 --> 00:33:33.880
I don't feel like I deserve to be there, but because people are like, everyone's coming in,
1015
00:33:33.880 --> 00:33:39.320
who, who, who, who, what, celebrities, you know, bottom of the barrel celebrities. And I didn't
1016
00:33:39.320 --> 00:33:44.040
class myself. What's the celebrity? I don't, I don't. But if you get asked to go on a show,
1017
00:33:44.040 --> 00:33:48.120
and it's called celebrity SES, I'm going to, I'm not going to be like, you know what,
1018
00:33:48.120 --> 00:33:51.720
I don't class for so long. I don't think I'll do it, actually. Obviously, you're going to do it.
1019
00:33:51.720 --> 00:33:58.680
So I went on it. And doing that, they called me up six hours. I was reserved. So I was in the park,
1020
00:33:58.680 --> 00:34:03.000
and I was filming, and I had a bunch of stuff prepared for that week. And they told me,
1021
00:34:03.880 --> 00:34:08.440
I would never use a reserve before. 99% chance. You're not going to get on the show. And I was in
1022
00:34:08.440 --> 00:34:15.640
the park, all this work. And then I get cool. From Dave, my agent now, and he goes, got some good news.
1023
00:34:16.280 --> 00:34:22.280
It's also kind of bad news, because we're going to do a lot of organization, but you need to be
1024
00:34:22.280 --> 00:34:29.320
on a plane in six hours for SES. I had no time to think about anything. I had to rush
1025
00:34:29.320 --> 00:34:33.000
all my stuff. I had to film this thing. I had to film some ads, sort some stuff out with the
1026
00:34:33.000 --> 00:34:39.720
help of David and Zach. We managed to pull it off. And I was on that plane. And obviously,
1027
00:34:39.720 --> 00:34:45.560
Jack Joseph was doing SES as well. So he didn't know I was got called up for the thing. I kept
1028
00:34:46.040 --> 00:34:54.360
surprised. I got to Morocco. And I tried to keep it secret the whole time. And then one of the
1029
00:34:54.360 --> 00:34:59.560
producers told him I was in Morocco, which just pissed me off. Because he's like, I was so rude.
1030
00:34:59.560 --> 00:35:05.240
Why did you not tell me? I know. Are we not friends? Oh, these years. But to ask you a question about
1031
00:35:05.240 --> 00:35:12.920
how it feels to be on real TV, it was very surreal in terms of I felt like I was so buzzing and
1032
00:35:12.920 --> 00:35:19.800
excited. And I was doing it with Jack. And we did it. We'd come up together like it was a crazy
1033
00:35:19.800 --> 00:35:27.240
feeling. And that's when I don't really reflect much on what I do. Because you're in the moment
1034
00:35:27.240 --> 00:35:30.920
you're trying to get to the next milestone and stuff like that. But in that moment, I was like,
1035
00:35:30.920 --> 00:35:36.760
this is this is kind of crazy. And what is the process to go on a show like that? Because obviously
1036
00:35:36.760 --> 00:35:41.240
you'd had a bit of a test run with after live three of production, you know, the sort of structure.
1037
00:35:41.240 --> 00:35:44.920
And it could be quite scary, I think, for creators too. And people have been very independent and
1038
00:35:44.920 --> 00:35:49.400
not been told what to say and how to set it to be on that sort of environment of, you know,
1039
00:35:49.400 --> 00:35:55.800
produce TV. But what is it like on the ground? And did you enjoy it? Do you know what? It's actually
1040
00:35:56.840 --> 00:36:04.920
very, I don't know. I go along with anything, right? And I don't really oppose to many things.
1041
00:36:05.640 --> 00:36:11.000
And it is the easiest thing. If you're involved in a TV production, you do nothing. You have to
1042
00:36:11.000 --> 00:36:17.160
go through some screenings and stuff like that. And you have to get like a psych test done and stuff
1043
00:36:17.160 --> 00:36:22.280
like that. But they tell you, they're so planned. They just be like, Oh, we need you here. We've
1044
00:36:22.280 --> 00:36:26.120
got this coming. We've got this runner coming to do this. I'm there like royalty. I'm thinking,
1045
00:36:26.120 --> 00:36:31.800
this is really, like, I want to do this again. So we're in this hotel for three days before we
1046
00:36:31.800 --> 00:36:35.960
actually start shooting. And it's like this really nice hotel. We're playing ping pong. We're going
1047
00:36:35.960 --> 00:36:39.720
in the pool. We're doing these like tests where it's like, buttering you up. They bought you up,
1048
00:36:40.680 --> 00:36:45.240
and we're like, yeah, they're singing it last long. And it was really, it was really good.
1049
00:36:45.240 --> 00:36:52.120
What I do it get, did I enjoy it? I really did. But it was very, very hard.
1050
00:36:52.120 --> 00:36:55.800
Well, it was it genuinely hard because it's one of these things where with celebrity versions of
1051
00:36:55.800 --> 00:37:00.120
the show, I think SAS is where people understand it's different. It's, it is what it is. Celebrities
1052
00:37:00.120 --> 00:37:04.920
and none. But I always sometimes you could think, well, is the celebrity version? They pamper in
1053
00:37:05.000 --> 00:37:09.080
them and get out of there and they go off to a jacuzzi, you know, Jordan's other reality.
1054
00:37:09.080 --> 00:37:15.880
Let me tell you something, right? This was help. This was horrible. Well, the amount of time I was
1055
00:37:15.880 --> 00:37:21.320
there, I'm telling you, people pop it up to me saying, you pussy, you quit, you quit, I say,
1056
00:37:21.320 --> 00:37:25.640
I love it. You try it, you do it. Honestly, let me tell you some of the things that they don't show,
1057
00:37:25.640 --> 00:37:31.400
right? Right, even just the sleeping arrangement when you go to bed on your, your feet and
1058
00:37:31.400 --> 00:37:38.280
growl, by the way, you're eating chia seeds, gloop and dry goat, just a little portion, right?
1059
00:37:38.920 --> 00:37:45.080
You go to bed and you're on this, you're on this 16 man dorm with a little cloth that you're
1060
00:37:45.080 --> 00:37:50.120
sleeping on on this metal frame and you get about two or three hours sleep, it's 45 degrees,
1061
00:37:50.120 --> 00:37:58.360
as a scorpion in our tent the first night, a hornet flew around and even in the night, you have to
1062
00:37:59.080 --> 00:38:03.880
wake someone up beside you if you want to go through the toilet in case the enemy come, right?
1063
00:38:04.680 --> 00:38:10.200
They don't even show this, this is so pointless. So they have to come outside with you, if they've
1064
00:38:10.200 --> 00:38:15.160
just gotten to sleep, right, after, you know, in their three hours sleep and you wake them up to piss them
1065
00:38:15.160 --> 00:38:19.320
off. So I'm there, just holding my piss and thinking, this is fucking shit. And then sometimes they
1066
00:38:19.320 --> 00:38:23.960
wake you up in the middle of the night, like 11pm, you're thinking, do I shower? Probably knocks
1067
00:38:23.960 --> 00:38:27.640
or get me out, but find out shower, I'll shower. I went in the shower, got my sink clean, got my
1068
00:38:27.640 --> 00:38:33.960
stuff back on and they're like, get on parade now, right? It was grabbing this stuff, you've got to
1069
00:38:33.960 --> 00:38:39.960
get out at 11pm at night and then they shake your bag, because that has to weigh 15 kg on the
1070
00:38:39.960 --> 00:38:45.560
dot, if it doesn't and if it rattles as well, because you have to wrap your stuff up, your tins
1071
00:38:45.560 --> 00:38:49.160
that you're eating out of, you've got to wrap them up so they don't shake and make a noise in case
1072
00:38:49.240 --> 00:38:54.600
the enemy hear it. If they shake it, which they did online and it made a noise and it didn't weigh
1073
00:38:54.600 --> 00:38:58.920
15 kg because I'm not very good at instructions, that's always not very good at my sales job.
1074
00:39:00.120 --> 00:39:06.360
They hold you behind and they dunk you in mud and water and make you do burpees until
1075
00:39:06.920 --> 00:39:11.080
burpees and then press ups and then pull ups and stuff like that. A circuit, keep going, keep going,
1076
00:39:11.080 --> 00:39:16.360
keep going, dunking them, water, dunking them in mud until someone eventually goes, like not
1077
00:39:16.360 --> 00:39:21.880
collapses, but wants to quit. So someone quit and then they just shut you back in time.
1078
00:39:21.880 --> 00:39:25.320
So that's how they get people out, it's by torturing them through these things.
1079
00:39:25.320 --> 00:39:28.920
Yeah, okay, nice. And then that's like every and then and then even in the daytime,
1080
00:39:28.920 --> 00:39:33.240
like they won't show it, but sometimes they show these things called beastings, which is like,
1081
00:39:33.240 --> 00:39:39.320
they make you run up this hill, 45 degree thing, 15 kg bag on, up the hill, 20 burpees, halfway down
1082
00:39:39.320 --> 00:39:43.960
the hill, 20 burpees, all the way down the hill, 20 burpees, up the hill, 20 burpees. Until someone
1083
00:39:43.960 --> 00:39:49.880
just like dies and then they don't even show it as well. And it is so hard. And after you do
1084
00:39:49.880 --> 00:39:54.440
these things, even the tasks and stuff like that, the tasks they show like three minutes of,
1085
00:39:54.440 --> 00:39:58.680
they go on for 45 minutes. And then afterwards you get to the top of the hill, you've put your
1086
00:39:58.680 --> 00:40:04.520
absolute 100% in and you're dying and they're like, that was fucking shit. Get back to the man.
1087
00:40:04.520 --> 00:40:08.520
And you're just there just like after four days and that was thinking, look, I get paid the same
1088
00:40:08.520 --> 00:40:12.760
if I leave now. I'm going. It's that I'm a celebrity thing, right, where you know,
1089
00:40:12.760 --> 00:40:17.080
and I miss a lot of some of the big like Americans get paid for if they're there for a day or two,
1090
00:40:17.080 --> 00:40:21.640
never mind two weeks. You can see where they crash out. Yeah. This is the best pay day ever, right,
1091
00:40:21.640 --> 00:40:27.320
after 24 hours. When did you leave? I left after four days, a halfway, but bearing in mind,
1092
00:40:28.040 --> 00:40:33.000
my knee popped out on the first day, right, because we were doing some boxing's milling,
1093
00:40:33.000 --> 00:40:38.360
it's called and I got punched and my knee was stuck in the sand and it popped out and it went back
1094
00:40:38.920 --> 00:40:42.680
but they didn't even really show it. They showed it. They showed me going, oh, my knee popped out
1095
00:40:42.680 --> 00:40:46.440
and then they just, that's it. Then onto the next one. But that was a whole thing. I went to a
1096
00:40:46.440 --> 00:40:50.840
doc diet every day. I had it wrapped up and every day you're going through terrain and you,
1097
00:40:50.840 --> 00:40:55.080
because you're getting so little sleep and so little food, your body's not recovering. If that,
1098
00:40:55.080 --> 00:40:57.880
I didn't want any permanent damage to this. I'm not making this as excuse. That's why I didn't
1099
00:40:57.880 --> 00:41:03.400
even mention it was leaving. But that was a big factor to it as well. Like my knee after four days
1100
00:41:03.400 --> 00:41:08.520
was killing me and I said to the doctor every day, I was like, will there be any permanent damage
1101
00:41:08.520 --> 00:41:14.120
to this? She said no, but I was thinking, if it pops out again on this terrain, I'm thinking,
1102
00:41:14.920 --> 00:41:18.680
there will be permanent damage and I'm not risking that for this.
1103
00:41:18.680 --> 00:41:23.880
Especially when, yeah, as you say, great experience. You get the point. I'm going home.
1104
00:41:24.520 --> 00:41:29.960
The only reason why I should have stayed, where I think back now, I'm thinking I should have
1105
00:41:29.960 --> 00:41:34.840
stayed, but I know I shouldn't have, but maybe I should have, is just for more screen time. That's
1106
00:41:34.840 --> 00:41:41.000
it, yeah. Yeah. And to that point on screen time and the visibility of TV, makes your audiences
1107
00:41:41.000 --> 00:41:45.400
et cetera. What was your experience like with the TV audience? The people who watch
1108
00:41:45.400 --> 00:41:49.720
channel four or people who watch linear is very different to the audience who watch on YouTube.
1109
00:41:49.720 --> 00:41:54.360
What was your experience when it aired and what was that like to get? Probably a whole new group
1110
00:41:54.520 --> 00:42:02.360
of people seeing for the first time. That's the thing about online when it's not just your
1111
00:42:02.360 --> 00:42:07.640
followers seeing the stuff you're doing now. Even if you're collab on someone else's page,
1112
00:42:07.640 --> 00:42:13.720
it's other people that don't follow you. If they don't follow you, if they know of you and they
1113
00:42:13.720 --> 00:42:17.320
don't follow you, they don't want to follow you because maybe they don't like your content.
1114
00:42:17.400 --> 00:42:22.040
So these people, when you see the Facebook posts or something about like,
1115
00:42:22.040 --> 00:42:28.040
oh, SAS celebrity star is in this year's lineup. And you see these comments being like,
1116
00:42:28.040 --> 00:42:32.200
oh, I don't know, I never even heard of this guy. Oh, he's a little pussy panty.
1117
00:42:33.240 --> 00:42:38.520
Yeah, that could be a little bit disarlin' it. And they are very different to your followers.
1118
00:42:38.520 --> 00:42:42.360
But when your followers are watching it, they're buzzing for you. They're the ones who are like
1119
00:42:42.360 --> 00:42:45.320
DM you saying, I'm so disciplined. I was only watching it for you on this point that you
1120
00:42:45.320 --> 00:42:48.440
did leave, understand what you did. But I was just watching it for you now. I'm not going to
1121
00:42:48.440 --> 00:42:54.680
watch anymore. But then you would get some DMs saying, you're a pussy. And I still get them now.
1122
00:42:54.680 --> 00:43:02.840
They're like, are you cool? I'd say yes. You try it. Exactly. What's your view on TV and projects
1123
00:43:02.840 --> 00:43:07.400
in TV more generally? Is it something that you'd like to do more of? Are there other shows that
1124
00:43:07.400 --> 00:43:11.800
you look at and go, you know what? That would be a real kind of crowning moment in that space.
1125
00:43:11.800 --> 00:43:14.920
It's not to say that, you know, the other stuff isn't, but something where you could go, okay,
1126
00:43:14.920 --> 00:43:19.000
that would be an amazing experience. Are there any that you look at and have on your short list
1127
00:43:19.000 --> 00:43:24.840
or wish list? So to speak. Yeah, I think I do want to do more TV. I want to do everything
1128
00:43:24.840 --> 00:43:31.400
in terms of acting or non-scripted as cool, isn't it? Unscripted. Yeah, scripted.
1129
00:43:31.400 --> 00:43:37.960
Yeah, scripted. Yeah, scripted. Anything really. And the two, the one that I'd love to do is
1130
00:43:38.040 --> 00:43:41.880
traitors. I think I'd be amazing. I hope you're really good. I'd be really funny. But obviously,
1131
00:43:41.880 --> 00:43:47.640
that's really like, like, Niko. He got out straight away, didn't he? Like, it's very, you can't really
1132
00:43:48.280 --> 00:43:52.840
determine how far you're going to do in that. Another one, I'm going to say we get me out of here.
1133
00:43:52.840 --> 00:43:56.840
That's another one with a celebrity title in it. Some people might be a bit like, but angry
1134
00:43:56.840 --> 00:44:02.920
jeans in it and he fucking won it. So you can't really slate content creators going on there.
1135
00:44:03.000 --> 00:44:09.560
But that'll be cool. But I think that's a lot of waiting around in us like three weeks of just.
1136
00:44:09.560 --> 00:44:13.800
Yeah, I think I think I'm a celebs of all of them. I'm a celebs the one which has the most
1137
00:44:13.800 --> 00:44:18.040
personality coming through because I guess the point on screen time is you're never in control of the
1138
00:44:18.040 --> 00:44:21.960
edit. You can do things to try and manipulate it, but in reality, for most of them, if their game
1139
00:44:21.960 --> 00:44:25.960
shows, it's more about the mechanics of the game show and there's only so much and you're playing
1140
00:44:25.960 --> 00:44:30.840
the game. Whereas with I'm a celeb, you're doing nothing for most of the day and you're just hanging
1141
00:44:31.160 --> 00:44:35.640
out. And so you get to show personality more. And I think that's where it can, I think, be still.
1142
00:44:35.640 --> 00:44:40.200
I'm quite down on TV generally, but I think it can be quite a mover for people in terms of
1143
00:44:40.200 --> 00:44:44.760
brand and also in terms of just them connecting with an audience, right? It's like you want
1144
00:44:44.760 --> 00:44:49.800
like mums going, oh, I saw a jeans. He was great on I'm say, he was really nice boy. And then I'm
1145
00:44:49.800 --> 00:44:54.040
going to back my kid watching his content, let's say, or you know, I'll buy his product when he
1146
00:44:54.040 --> 00:44:57.640
sells it for my kid. There's something in that relationship, I think, that can be built with a
1147
00:44:57.640 --> 00:45:01.000
mainstream audience. It's quite powerful. And then also for things like radio and presenting,
1148
00:45:01.000 --> 00:45:04.520
I think it's quite powerful too, because again, if you can hold your own and you can be a personality
1149
00:45:04.520 --> 00:45:08.040
and people like you, Sam Thompson did really well for the back of it. And obviously he's doing,
1150
00:45:08.040 --> 00:45:11.880
you know, a ton of presenting and hosting, et cetera. And that feels like that was a turning point
1151
00:45:11.880 --> 00:45:15.800
for him. I think that's the one. Traitors would be, it feels like it would probably be more fun.
1152
00:45:15.800 --> 00:45:19.080
And if you get through to it to the end and you have a moment like Alan Carr had his
1153
00:45:19.080 --> 00:45:23.480
almost resurgence culturally off the back of that, then great, but you can't really be in control
1154
00:45:23.560 --> 00:45:29.000
of that, whereas with I'm a celebrity, it's more personality led. And then to the scripted point,
1155
00:45:29.000 --> 00:45:34.600
what scripted stuff would you like to potentially do? Because again, you've got that acting bone,
1156
00:45:34.600 --> 00:45:39.880
it's something that you've nurtured and you've worked on. Are there any scripted shows or any
1157
00:45:39.880 --> 00:45:44.280
ideas that you've had or any shows that you watch? And you go, you know what, I'd love to be in
1158
00:45:44.280 --> 00:45:53.000
something like that one day. Yeah, so I would say the main one is you watched
1159
00:45:53.880 --> 00:46:00.680
the office of US. Yes. That was good. That was good. I like the UK version, but to be fair,
1160
00:46:01.160 --> 00:46:07.320
the US one is brilliant as well. I love Steve Correll and it's a longer series. And I feel like
1161
00:46:07.320 --> 00:46:12.520
that kind of comedy is really good. The betweeners is great, but you don't really get stuff like that
1162
00:46:12.520 --> 00:46:22.040
anymore. So that's why me and Jack actually went to the BBC for it. And in the end, they didn't want
1163
00:46:22.520 --> 00:46:27.000
you knowing. I think the BBC is a bit of a tricky one to go to. Yeah, it is. I don't know why we
1164
00:46:27.000 --> 00:46:31.640
went there, but of all the people I'd say they probably want it the least. Yeah, I don't know
1165
00:46:31.640 --> 00:46:36.280
why. That's true. Actually, why would they want that? It's a show's good. I mean, there's other people
1166
00:46:36.280 --> 00:46:42.040
who will probably work. Actually, we've still got the three Netflix. Yeah, Amazon. BBC is like the
1167
00:46:42.040 --> 00:46:46.920
probably the most surprised one in it. Yeah, they're not doing well either at the BBC. I don't
1168
00:46:46.920 --> 00:46:53.000
think I think they're going down. They're having a transitional time. Yeah, I think the BBC is the BBC.
1169
00:46:53.000 --> 00:46:58.280
It's still considered and it's seen, you know, in terms of numbers, it's still very dominant.
1170
00:46:58.280 --> 00:47:02.760
They've also never played by the advertising rules and game because obviously it's all licensed
1171
00:47:02.760 --> 00:47:07.160
field, largely licensed fee funded. They're going through a moment now, though, where there's a lot of
1172
00:47:07.160 --> 00:47:12.200
trust that's been eroded with the BBC. It seemed to be having scandal after scandal, problem after
1173
00:47:12.200 --> 00:47:16.600
problem. Tim Davies obviously left. He's the director general. They're going to have a new director
1174
00:47:16.600 --> 00:47:21.160
general coming in. Rumors are, I'll be someone like Matt Britten, who was the president of Google,
1175
00:47:21.160 --> 00:47:26.120
which I think is really interesting. I think they will come out of all of this in a much better
1176
00:47:26.120 --> 00:47:32.440
position if they can get rid of the license fee or at least degrade its importance for funding
1177
00:47:32.440 --> 00:47:35.640
and find a model that's more commercial where they're finding more weapons because that's the bit
1178
00:47:35.640 --> 00:47:39.320
that people don't like. I have said to them, and I've been invited to talk a lot with the BBC,
1179
00:47:39.320 --> 00:47:43.960
and I have a lot of time for the BBC, but the license fee, I mean, how many people do you know
1180
00:47:43.960 --> 00:47:49.080
in our generation who even care about what public service broadcaster is, really giving care
1181
00:47:49.080 --> 00:47:54.440
about the BBC versus seeing it as another option, but the Netflix or another, and who are willing
1182
00:47:54.440 --> 00:47:59.000
to pay the license fee? Yeah, I mean, I get that through sometimes, that little letter, and I'm like,
1183
00:47:59.720 --> 00:48:04.840
no, you see what I don't really want to do. But this is things, so then how do they set themselves
1184
00:48:04.920 --> 00:48:11.000
up for 10 years time when our generation with the same age are dominant, and the generation that
1185
00:48:11.000 --> 00:48:18.760
has been holding linear and the BBC up, which is really 60 plus, they start to die and retire, if
1186
00:48:18.760 --> 00:48:23.000
you will, from watching content and consuming, what happens to the license fee? I mean, it's
1187
00:48:23.000 --> 00:48:27.560
two billion or every year that they get from it. What happens when our generation is going now?
1188
00:48:27.560 --> 00:48:32.760
Yeah, how many people still pay it? A lot, but declining. They're losing a lot of pairs,
1189
00:48:32.760 --> 00:48:36.600
because partly because of the scandals, and the fact that there's been the other things,
1190
00:48:36.600 --> 00:48:42.680
like the batter incident recently, or obviously the software Trump, like you do get this,
1191
00:48:42.680 --> 00:48:49.240
there's a downward line, which isn't good, so how do they then become more license fee,
1192
00:48:49.240 --> 00:48:52.840
well, less dependent on the license fee? That's the big existential crisis, but the problem is,
1193
00:48:52.840 --> 00:48:57.000
they have a very boring thing, they have the charter, do you know how that works? Well,
1194
00:48:57.080 --> 00:49:04.040
stuff, but the government basically sets a charter with the BBC, which is an understanding
1195
00:49:04.040 --> 00:49:08.520
between the government, who is obviously running on top of the BBC, and then the BBC itself,
1196
00:49:08.520 --> 00:49:12.680
in terms of how it's going to be funded, how it's going to work, what is the BBC going to do
1197
00:49:12.680 --> 00:49:16.520
for the funding, kind of like a contract between the government and the BBC, and that's coming
1198
00:49:16.520 --> 00:49:23.560
out for renewal in 2027, so next year, and that's going to set the terms for the next 10 years,
1199
00:49:23.640 --> 00:49:28.280
and then there'll be another one, so the problem is, is things like the license fee,
1200
00:49:28.280 --> 00:49:32.840
are they going to get rid of that? No, probably not within this charter, but then that means they're stuck
1201
00:49:32.840 --> 00:49:36.200
with the license fee in the same order for another 10 years time, so how is that going to shift?
1202
00:49:36.200 --> 00:49:40.200
It's all big stuff, it's interesting, but I mean, the BBC is still, you know, the BBC,
1203
00:49:40.200 --> 00:49:44.520
and it carries around the world, and does incredibly well, but yeah, pivot. I find it interesting.
1204
00:49:44.520 --> 00:49:48.920
It is, and they're in this moment of now trying to become more YouTube first,
1205
00:49:49.720 --> 00:49:54.040
you should definitely speak to them now, because the attitude is very much like we need to lean
1206
00:49:54.040 --> 00:49:57.320
into this space, and they've always looked at YouTube and been slightly like, okay, well yeah,
1207
00:49:57.320 --> 00:50:01.560
but that's a Silicon Valley tech company over here with the BBC, we almost, not don't need them,
1208
00:50:01.560 --> 00:50:05.000
but they're over there, we're over here, we're not going to lean in, but now they're seeing the numbers,
1209
00:50:05.000 --> 00:50:10.280
and they're seeing that audiences are so much more YouTube than they are on linear in terms of
1210
00:50:10.280 --> 00:50:14.040
consumption time, and on the big screen as well, that's the shift, which is why obviously people
1211
00:50:14.040 --> 00:50:18.280
let yourself, and we'll talk about YouTube now, I think, but they're so well-positioned on YouTube,
1212
00:50:18.280 --> 00:50:23.800
have all the chips for the next 10 years, but the BBC slightly behind, I think, if any,
1213
00:50:23.800 --> 00:50:27.320
that makes sense. No, it is, because it's a bit of a weird techy thing, but it's interesting.
1214
00:50:28.200 --> 00:50:32.760
I think speaking of YouTube, which again, the BBC is leading into, how have you found that move,
1215
00:50:32.760 --> 00:50:36.760
because that seems to be a transition strategically, okay, and a lot of creators find this, right?
1216
00:50:36.760 --> 00:50:42.280
How do you go from short form to long form? How do you come out of making TikToks, which,
1217
00:50:42.840 --> 00:50:47.480
you know, reach an audience, might go viral, but don't build that depth of connection to them
1218
00:50:47.480 --> 00:50:51.640
making long form. It's a hard transition. You've done it successfully, and you are doing it
1219
00:50:51.640 --> 00:50:55.800
very well. How have you found that move, and what was your sort of strategy going into it?
1220
00:50:55.800 --> 00:51:02.760
If there was one... The move is extremely hard. I've been trying to do it for the past two years,
1221
00:51:02.760 --> 00:51:12.520
inconsistently, maybe past three is inconsistently, and only the past six months to a year,
1222
00:51:12.520 --> 00:51:17.720
it's been working, and now I've recently been to a stage where I'm consistently hitting
1223
00:51:18.520 --> 00:51:24.280
100,000 views plus, which is brilliant, which is amazing. That's all I want. That's great.
1224
00:51:24.280 --> 00:51:29.480
It's great. That change is so different, because short form, you can just pick up your phone,
1225
00:51:29.480 --> 00:51:35.320
make a 45 second video. If you think about it a bit, make sure it's got some hooks in there,
1226
00:51:35.320 --> 00:51:39.720
some twists and some comedy, but for a YouTube video where you need to make it
1227
00:51:40.440 --> 00:51:47.080
25 minutes, at least, 20 minutes. It needs to be 20 minutes. You need to hold a noise for 20 minutes,
1228
00:51:47.080 --> 00:51:51.160
and you need editors behind it, and you need videographers behind it, and I'm very particular about
1229
00:51:51.160 --> 00:51:56.760
what I want, so I've got to hire two videographers, and then when I get the edit back, I've got to...
1230
00:51:56.760 --> 00:52:01.080
It's actually between two years to find an editor, because I used to edit my stuff,
1231
00:52:01.160 --> 00:52:05.080
and I can't do any of the VFX or animations and stuff like that, so I'd edit it the way I want,
1232
00:52:05.080 --> 00:52:10.920
because comedic time is very important as well, and editors... They don't have the same comedic
1233
00:52:10.920 --> 00:52:15.880
timing as I would. So there's a particular way I want it, but now I found editors who's great.
1234
00:52:15.880 --> 00:52:19.960
Who's your editor now? He's just... Actually, no, don't add him, because someone might try and
1235
00:52:19.960 --> 00:52:23.720
poach him. That's true. That's very, very good. But he's very good. You know who you are. Yes,
1236
00:52:23.800 --> 00:52:32.120
you know who you are. I'm glad you stopped me now. So I've got an editor now, and that comes with
1237
00:52:32.120 --> 00:52:36.040
a cost as well, so these editors... So you can just pick up your phone for free and release content,
1238
00:52:36.040 --> 00:52:41.160
but if you're doing YouTube, you have to have some sort of budget behind you. So it's very hard
1239
00:52:41.160 --> 00:52:45.240
in that way, and the budget's very big. I mean, you've got to pay two videographers, you don't have
1240
00:52:45.240 --> 00:52:50.600
to, but I pay two videographers in editor, and it's a lot of time as well, and then you're releasing,
1241
00:52:50.600 --> 00:52:54.600
trying to release one a week on top of doing my short form as well. I don't think people maybe
1242
00:52:54.600 --> 00:53:00.440
appreciate how much you have to invest in YouTube to get it right. I mean, what's the roadmap with it?
1243
00:53:00.440 --> 00:53:06.040
Is it basically views, add sense to cover costs, and then hopefully brands to come in? Is that
1244
00:53:06.040 --> 00:53:09.800
the goal? Or actually, because the content is hard for brands to, you know, it's maybe not the most
1245
00:53:09.800 --> 00:53:16.040
like brand, like what's your kind of, I guess, vision to make it a commercially viable business? For me,
1246
00:53:16.120 --> 00:53:20.600
always not about that. It's actually not about that. So I never think about the, when it says
1247
00:53:20.600 --> 00:53:30.600
on money earn, I don't think about probably because of money as money. But I actually, I, because I've
1248
00:53:30.600 --> 00:53:38.600
had six years of building this money, and it's all basically profit, I buy is petrol or props,
1249
00:53:38.600 --> 00:53:45.240
right, or like plane tickets. Yeah. So I've had all this money, and I just put this money in,
1250
00:53:45.240 --> 00:53:48.520
I've just invested into YouTube. So I'm not worried about getting it, I am worried eventually
1251
00:53:48.520 --> 00:53:54.520
about getting it back, but it's not, I think the, the reward outweighs what I'm putting in. I mean,
1252
00:53:54.520 --> 00:54:00.920
I think I'd rather be £500, £300 down a video, and actually it'd be really, really good.
1253
00:54:00.920 --> 00:54:06.120
Then not spend that money, make a profit, and it'd be not what I want. Yeah. Because you're doing
1254
00:54:06.120 --> 00:54:10.600
brand deals over here, which I'm sure is a good business for you now. I'd imagine you're doing
1255
00:54:10.680 --> 00:54:15.400
if you're a month, probably. Yeah. And then some, I mean, in reality, if you're losing 300
1256
00:54:15.400 --> 00:54:20.200
pound of video, that's what we're granted a bit per month, if it's a weekly video, that's a decent,
1257
00:54:20.200 --> 00:54:25.320
enough investment. So we'll look, if I can get from, you know, 100k views up to 200k views, you
1258
00:54:25.320 --> 00:54:29.320
double your money, and then you're in profit because the videos aren't changing. So it's not too far
1259
00:54:29.320 --> 00:54:33.000
from that point. But I think it's a, I mean, do you think people, if they're getting into YouTube,
1260
00:54:33.000 --> 00:54:37.800
should be willing to invest into it, and actually do it at a point where they're willing to either
1261
00:54:37.800 --> 00:54:42.120
spend the time or the money to make sure that it works because it is a longer game, right? Then
1262
00:54:42.120 --> 00:54:47.560
people think, and as you say, it's hard to crack. It is. I, I think I've gone the long way round
1263
00:54:47.560 --> 00:54:53.320
to crack it though. Someone like AB has done it very, very well in terms of, and mash tag as well,
1264
00:54:53.320 --> 00:55:01.480
where they pick up a GoPro, and all they do is film themselves and edit it. Like that is the
1265
00:55:01.480 --> 00:55:06.920
easiest way you can do it. Obviously, it's very hard to do that because you are relying on just
1266
00:55:06.920 --> 00:55:12.680
holding a GoPro and doing things, just going out and trying to go out about your day and
1267
00:55:12.680 --> 00:55:17.320
purposely maybe go to, I don't know, AB went, used to go to the peak district and just wild camp,
1268
00:55:17.320 --> 00:55:22.520
which is, which is brilliant, it's good, but it's still very hard to hold an audience for half an
1269
00:55:22.520 --> 00:55:29.080
hour while I was honing GoPro on your own. So I went the long way round and I do sort of videos where,
1270
00:55:29.080 --> 00:55:33.800
oh, I joined a rugby team for 24 hours. I can't leave a gym until I lift a million pounds and
1271
00:55:33.880 --> 00:55:38.200
stuff like that, very YouTube-y stuff, or travel videos. I've just been to Japan. I've released
1272
00:55:39.480 --> 00:55:43.960
videos like trying the weirdest bars and restaurants in Japan. They're really fun to do,
1273
00:55:44.920 --> 00:55:51.400
but yeah, I think if you want to start on YouTube and you're a smaller creator, you need to just,
1274
00:55:52.360 --> 00:55:55.880
if you don't have the money to invest, you can still do it. It's going to be harder to keep
1275
00:55:55.880 --> 00:55:59.000
the audience, but if you've got a person on it and you think you can do it, you can do it.
1276
00:55:59.720 --> 00:56:04.520
What would good look like for you in terms of the content you want to be making? Because I think
1277
00:56:04.520 --> 00:56:09.480
sometimes with YouTube, what can happen as well is you fall down the, well, I need to make YouTube
1278
00:56:09.480 --> 00:56:13.480
videos that feel like YouTube videos, but that sometimes isn't the thing that you go, you know,
1279
00:56:13.480 --> 00:56:17.880
I'd love to be making this thing, and I'm doing this as a means to get to that point. Is that the
1280
00:56:17.880 --> 00:56:22.040
case for you or are the videos you're making now, the videos that you'd be happy making forever?
1281
00:56:22.280 --> 00:56:29.720
I ask a question. I do struggle with the ideas, and it has to be an idea that I want to do. I
1282
00:56:29.720 --> 00:56:34.120
wouldn't really do an idea. I used to do ideas that I didn't really want to do, like, 10,000
1283
00:56:34.120 --> 00:56:39.480
carry chains, stuff like that. Come in. But now, I mean, my favorite really other ever made was
1284
00:56:39.480 --> 00:56:48.040
me by Fluta Lampland, and I was surviving in minus 15, and I jumped in. I did a bunch of stuff
1285
00:56:48.120 --> 00:56:54.440
in the snow, like, being ran about by, like, huskies. I went ice fishing in, like, a lake, and I caught
1286
00:56:54.440 --> 00:57:02.440
fish, like, ate it, like, raw, and I saw the Northern Lights, and I went wilderness dinner,
1287
00:57:02.440 --> 00:57:06.040
did a wilderness dinner and stuff like that. That's the kind of video I want to do. They're amazing,
1288
00:57:06.040 --> 00:57:10.040
like, sort of Carl Pilkin turned an idiot broad style. Amazing. That's what I want to do.
1289
00:57:11.880 --> 00:57:16.520
But, yeah, I do them as well as these other videos, like, joining rugby team and stuff like,
1290
00:57:16.520 --> 00:57:21.880
because they aren't fun to look back on, like, at the time, I'm kind of like, I'm going to film it,
1291
00:57:23.240 --> 00:57:28.840
is semi-enjoyable, but I'm filming it for the content, and I know it'll be a good video,
1292
00:57:29.400 --> 00:57:35.320
but the other ones where it's like, film it, traveling and stuff like that, I enjoy them more,
1293
00:57:35.320 --> 00:57:39.080
but they're less accessible, I mean. Yeah. And one of the biggest things about YouTube is
1294
00:57:39.080 --> 00:57:43.080
collaboration, right? And working with other creators, it's something which, to your point,
1295
00:57:43.080 --> 00:57:48.440
TikTok is in that 21 to 20, I hate the word, I'm calling TikTok is, but like, that 21 to 22,
1296
00:57:48.440 --> 00:57:52.440
three bubble of TikTok going through the roof and everyone collaborating constantly. It felt
1297
00:57:52.440 --> 00:57:55.880
very much like YouTube back in its early days when everyone was collaborating and building off
1298
00:57:55.880 --> 00:57:59.800
each other. What's that been like in the YouTube space for you? Because you've obviously done
1299
00:57:59.800 --> 00:58:03.960
collaborations with a bunch of creators, people like the Cybermen etc. What's that like? Because
1300
00:58:03.960 --> 00:58:09.000
there is probably a difference in, maybe not, but in, you know, the collaborative process on TikTok
1301
00:58:09.080 --> 00:58:15.320
versus the collaborative process on YouTube. Or is it the same? No, it is different. Collaborative
1302
00:58:15.320 --> 00:58:22.760
process on TikTok is very easy because you can't have an idea and usually you need a second character
1303
00:58:22.760 --> 00:58:27.800
anyway. So you meet up with someone and you tell them what to do, improvise it a little bit,
1304
00:58:27.800 --> 00:58:33.640
which they can do because they do it themselves. And it takes about half an hour to come up with a
1305
00:58:34.040 --> 00:58:39.480
video and do a video and shoot it and it's done. And then they'll do a video for themselves.
1306
00:58:39.480 --> 00:58:43.800
But for YouTube, there's a whole thing where you've got this whole production and you need locations
1307
00:58:43.800 --> 00:58:48.120
and then to get into that location, you kind of have to pay for their travel with it's far away.
1308
00:58:48.120 --> 00:58:53.880
And then they have to give up a whole day. So it's harder to collaborate on YouTube and you've
1309
00:58:53.880 --> 00:58:57.480
got to make sure they actually want to. But I was actually, I was going to do a video with Eddie Hall
1310
00:58:58.120 --> 00:59:03.560
and I'm actually getting his number and I was going to do it with my friend Josh Baker. He's
1311
00:59:03.560 --> 00:59:09.080
called the Jim Reaper. I don't know if you know. And I put through this idea and Josh was like,
1312
00:59:09.080 --> 00:59:14.680
it's going to be an idea that Eddie wants to do. It's got to be fun idea. I was thinking about
1313
00:59:14.680 --> 00:59:20.520
this idea. I was thinking, we get this, we get this. I got this idea of not leaving the gym until
1314
00:59:20.520 --> 00:59:28.440
you lift a million pounds. And I sent it to Eddie and it was just like, you know what, I'm in this
1315
00:59:28.440 --> 00:59:33.080
fight camp now. I can't actually do this. And I'm thinking, okay, fair enough. But I feel like
1316
00:59:33.080 --> 00:59:36.360
it's kind of like, yeah, I don't want to do this, which is fair enough. You don't want to do
1317
00:59:36.360 --> 00:59:41.400
something, don't do it. But that's the pressure as well with collaborating. You need to come up with
1318
00:59:41.400 --> 00:59:46.200
an idea that this person needs to do or you can see him actually being good in this video for 25
1319
00:59:47.160 --> 00:59:52.760
minutes. Yeah. What's the process of being in a sidemen video like? That's very easy as well.
1320
00:59:52.760 --> 00:59:57.320
That's a full-on production. As you know, that's probably similar to TV slightly. Yeah, literally.
1321
00:59:57.320 --> 01:00:00.920
They've got so many crew members there. They invite you down. They send an Alice in the
1322
01:00:00.920 --> 01:00:05.400
Leetier house, pick you up and they got the budget. They don't obviously have paid to be in there.
1323
01:00:05.400 --> 01:00:11.400
But it's, yeah, you don't need to get paid on it. I make to do a sidemen video. It's crazy. And
1324
01:00:11.400 --> 01:00:15.800
I always say yes when I can. And to go down there and they tell you what to do, they mic you up.
1325
01:00:16.760 --> 01:00:21.720
They tell you the concept and then you literally just be yourself and do it, which is great.
1326
01:00:21.720 --> 01:00:26.680
What's it like having watched someone like JJ and Kess and then being in videos with these people
1327
01:00:26.680 --> 01:00:30.440
that you look kind of looked up to or been watching as a fan? Is that a weird feeling?
1328
01:00:30.440 --> 01:00:35.800
Like them being in one of the videos that you maybe would have been watching yourself? Yeah, it is.
1329
01:00:35.800 --> 01:00:43.320
I mean, get more like used to it now. But back when I first did it, it was crazy. You're not
1330
01:00:43.320 --> 01:00:47.000
completely yourself because you're worried about how you're going to come across. You know,
1331
01:00:47.000 --> 01:00:52.120
these videos are going to get three million views and you're worried about what they're going to
1332
01:00:52.120 --> 01:00:57.240
think of you and you try to be funny and stuff like that. So it's a lot of pressure. And if you
1333
01:00:57.240 --> 01:01:01.400
don't perform, you're thinking, are they going to invite me back? I mean, but I know it's not about
1334
01:01:01.400 --> 01:01:07.080
that, but it is. There's a lot of pressure to it. Totally. One thing I'm really interested in
1335
01:01:07.160 --> 01:01:14.040
to your point on pressure and the reality you said before around dealing with negativity and hate
1336
01:01:14.040 --> 01:01:18.200
etc. It's quite a, it's a reality, right? And I think on TikTok especially, man, I mean,
1337
01:01:18.200 --> 01:01:23.400
TikTok is almost the pits historically of negativity of people who just, the anonymous
1338
01:01:23.400 --> 01:01:28.920
accounts have just come out with the worst stuff. How have you been able to through this last
1339
01:01:28.920 --> 01:01:33.640
six years get used to that? Because it's one of those things. It's an inevitability in content
1340
01:01:33.720 --> 01:01:38.360
being very public and having videos do really well. You inevitably get some backlash. Awesome.
1341
01:01:38.360 --> 01:01:42.360
Some hate. But what's that like to get used to? Because again, for creators or people who are
1342
01:01:42.360 --> 01:01:46.520
looking at content and saying, like, I know I need to do this. But also maybe I don't want that.
1343
01:01:46.520 --> 01:01:50.040
It's a thing that pulls a lot of people back. They go, I just don't want the hate. How do you overcome
1344
01:01:50.040 --> 01:01:55.640
that and get to a point where you're comfortable seeing hate and brushing it off? Or you're not
1345
01:01:55.640 --> 01:02:01.880
comfortable with it? Does this talk to you? You know what? It's only ever got to be kind of
1346
01:02:01.880 --> 01:02:06.440
once. So when you, the thing is, when you're building followers, the people that follow you aren't
1347
01:02:06.440 --> 01:02:13.480
going to hate you. So when you're making, when you're small and people, they like your content,
1348
01:02:13.480 --> 01:02:17.880
it's very niche, niche pool of people, you're getting all this love, you're getting
1349
01:02:17.880 --> 01:02:22.280
read all the comments saying, oh yeah, I love your videos. It's just so funny. And then eventually,
1350
01:02:22.280 --> 01:02:25.160
when you get bigger and bigger and bigger and bigger, you do get them people that see it on the
1351
01:02:25.160 --> 01:02:29.000
FWP and they say, oh, who watches this guy? People still laugh at this guy or whatever.
1352
01:02:29.400 --> 01:02:34.680
But because you've had so, because 99% of the comments are great, it doesn't, it doesn't
1353
01:02:34.680 --> 01:02:40.040
boulder me at all, right? And some, it bothers me a little bit, you know, like if you collab and
1354
01:02:40.040 --> 01:02:45.160
go on someone else's YouTube channel for half an hour of video, and then some of the comments you see
1355
01:02:45.160 --> 01:02:52.040
is like, oh, Coles, I'm not funny or something. I don't know, that was nice. Yeah, I know, but I can
1356
01:02:52.040 --> 01:02:56.920
imagine seeing. Same thing about my looks, but never say I'm not funny. Exactly, yeah. But that
1357
01:02:57.000 --> 01:03:01.240
can get to and you're thinking, oh, shit, I'm actually really, I'm actually not that funny,
1358
01:03:01.240 --> 01:03:05.800
that people not like me sort of thing. But I forget about it really easily. I just, I read one
1359
01:03:05.800 --> 01:03:08.760
comment and then I'll scroll down and try and find a good one about me. It says, oh, Coles,
1360
01:03:08.760 --> 01:03:13.560
funny. I'll be like, okay, I'm done. I'm done. Get me off this page. So, but there's only been one
1361
01:03:13.560 --> 01:03:21.000
time where I did a video about, uh, Nella Rose was in, I'm a celebrity, right? And she said a
1362
01:03:21.000 --> 01:03:26.120
thing about Nigel Farage. She said, no, Nigel Farage said to her, I'm old enough to be your dad,
1363
01:03:26.120 --> 01:03:31.640
and Nella Rose said, oh, my dad is dead. Um, how dare you say that? And Nigel's like, well,
1364
01:03:31.640 --> 01:03:37.400
no, it's just, it's just an expression, right? I'm not missing your deceased father. And, um,
1365
01:03:38.920 --> 01:03:43.320
and then she had a, there was a massive uproar about that on social media. So I made a joke
1366
01:03:43.320 --> 01:03:47.240
about it, right? I didn't make a joke about her dad. I made a joke about other things that
1367
01:03:47.240 --> 01:03:53.160
she could say, like, um, I say, uh, break, break a leg, Nella. And she'd be like, well,
1368
01:03:53.160 --> 01:03:58.200
you're telling me to break a leg sort of thing, right? I put that on Instagram, put it on TikTok,
1369
01:03:58.200 --> 01:04:03.560
it blows up, right? It's like 10 million views on each and people are loving it. I put it on Twitter
1370
01:04:04.760 --> 01:04:12.280
and the, it got like 14 million views. And all of the comments were calling me racial
1371
01:04:12.680 --> 01:04:19.560
and every then they were like, you racist, but I got like all these like, uh, yeah. So in the you
1372
01:04:19.560 --> 01:04:25.640
were racist. Yes. Saying that I was racist. This was nothing about race. It's because, obviously,
1373
01:04:25.640 --> 01:04:32.040
Nella's a black, a black lady, and I was making fun of what she had said that other people were
1374
01:04:32.040 --> 01:04:36.840
backing her up, right? Saying, just saying I'm racist. And you didn't get that on Instagram and
1375
01:04:36.840 --> 01:04:40.840
TikTok. Nope, not at all. And it was very positive. Very, very positive. And it was just,
1376
01:04:40.840 --> 01:04:45.720
it was, it was a majority of the black community that were on Twitter. I just, it just got
1377
01:04:45.720 --> 01:04:51.000
circled around four sentiment. Yeah. And she says, they were like, oh, yeah. Um,
1378
01:04:52.040 --> 01:04:55.400
they were like, dance for your white masters and stuff like that. I was like, damn, this is,
1379
01:04:55.400 --> 01:04:59.480
this is hit the wrong audience here. But even then it went on for like a week and I was thinking,
1380
01:04:59.480 --> 01:05:03.080
Jesus, I was getting DM saying kill yourself and stuff like that. I was thinking, is this nice?
1381
01:05:04.040 --> 01:05:09.720
Nan, what do you mean? And I eventually always kind of like, oh, this is, this is getting a bit
1382
01:05:09.720 --> 01:05:15.240
like much now. Then it died off and I was done. To that point, though, I'm dying off. These
1383
01:05:15.240 --> 01:05:19.720
things don't have a long lifespan. But what's it like when you're in the heat of it? Like the day
1384
01:05:19.720 --> 01:05:23.080
that starts going off and going off negatively and you're seeing all that negativity, how do you
1385
01:05:23.080 --> 01:05:28.040
mentally manage something like that? Because those sort of firestorm moments, especially with
1386
01:05:28.040 --> 01:05:32.440
viral content, or with creates like yourself who are satirical, who play on conversational things
1387
01:05:32.840 --> 01:05:36.600
relevant at the time, you kind of, you're playing with fire a little bit more because obviously you're
1388
01:05:36.600 --> 01:05:39.800
you're trying to provoke a tiny bit in order. Of course, that's the point, right? You're trying to
1389
01:05:39.800 --> 01:05:45.080
play on, it's satire. But that comes with its challenges. How do you mentally manage that? Like,
1390
01:05:45.080 --> 01:05:48.040
do you just get over it? Do you just go to bed? Like, what's the process?
1391
01:05:49.480 --> 01:05:57.720
I, I found it funny at the time because I was like, there is literally nothing wrong with this
1392
01:05:57.720 --> 01:06:02.600
content. And these people are wrong. If I was kind of like, oh, maybe I was a little bit racist,
1393
01:06:02.600 --> 01:06:06.040
maybe I did say racist joke, then I'd be like, okay, I've done something a bit wrong here.
1394
01:06:06.760 --> 01:06:13.240
I was completely fine because I knew there was nothing wrong with this content. The one time
1395
01:06:13.240 --> 01:06:19.240
that I did think it could affect me, which it did actually, was when Moon Jack were on a podcast
1396
01:06:20.040 --> 01:06:24.600
and Jack asked me a question and then Jack got a bunch of hate for that. I got hate for that.
1397
01:06:24.680 --> 01:06:31.320
Lost five brand deals, Jack lost 10 brand deals. And this went on for about two weeks maybe.
1398
01:06:31.320 --> 01:06:37.240
You're both communicative with us 15 brand deals. Yes. Yeah, we lost a lot of money. And he,
1399
01:06:37.240 --> 01:06:42.120
he was calling me up. He made this apology video and he sent it to me. It was four minutes long.
1400
01:06:42.680 --> 01:06:48.760
And I was like, do not release that video. Please just let this blow over.
1401
01:06:49.160 --> 01:06:55.480
Trust me. And I managed to convince him to not release this video. Because for one,
1402
01:06:56.040 --> 01:07:02.040
it's been completely miscontextualised. Yeah, exactly. He didn't mean that. I could see
1403
01:07:02.040 --> 01:07:06.680
how it did mean that. I could see how people took it that way. So that's fair enough. But
1404
01:07:07.720 --> 01:07:12.120
if he apologised for it, then he's wrong. But I don't think he was wrong and he wasn't wrong and
1405
01:07:12.600 --> 01:07:19.400
blew over. It's one of those things in comedy, right? Especially where's the line and how do you
1406
01:07:19.400 --> 01:07:24.360
find your lines? And I mean, what's your advice for creators on being in a moral position of,
1407
01:07:24.360 --> 01:07:28.840
well, I know that either it was misinterpreted to the point on, you know, you tried something,
1408
01:07:28.840 --> 01:07:33.880
you said something, people took it the wrong way and you understand why they're upset because
1409
01:07:33.880 --> 01:07:37.160
they've taken it in that way. But that wasn't the intention and you can read it the other way.
1410
01:07:37.160 --> 01:07:41.640
So you can be morally certain that you didn't do anything wrong on that side. Or to the point
1411
01:07:41.640 --> 01:07:46.520
with the other, the Nello example, there was nothing wrong with this video. I stand behind it. How
1412
01:07:46.520 --> 01:07:53.720
do you get your comedy lines in place with satire to make sure that you can sleep perfectly
1413
01:07:53.720 --> 01:07:58.280
well the night knowing that you did the right thing? You can't. I don't think you can.
1414
01:07:59.240 --> 01:08:07.400
I released a video not long ago about, you can you can you can joke about, you know what topics
1415
01:08:07.400 --> 01:08:14.360
are going to get people, you know what's controversial, religion, right? Race, race,
1416
01:08:14.360 --> 01:08:20.200
yeah, disability, yeah, all that, right? You can do something like that. I've
1417
01:08:20.200 --> 01:08:28.440
joked about religion twice. And both times, there's always comments like in just people going
1418
01:08:28.440 --> 01:08:33.800
in the comments at each other. Do you know what I mean? So you can pick what content you do. Obviously
1419
01:08:33.800 --> 01:08:38.120
if I do that, I know. It's very common sense, right? Yeah. Yeah. But if I do content around that,
1420
01:08:38.120 --> 01:08:46.040
I know to just imply it and not actually say anything bad. And I just try and make it a joke where
1421
01:08:46.040 --> 01:08:50.200
everyone can hopefully enjoy it and know it's satire. So I think you've got to have a bit of
1422
01:08:50.920 --> 01:08:55.880
something behind it where it's like it is a joke. Like if you're a comedy creator and you're making
1423
01:08:55.880 --> 01:09:00.920
jokes, it kind of people are like, okay, it's a comedy creator, it's obviously joking. But if you're
1424
01:09:00.920 --> 01:09:08.520
a lifestyle creator and you start talking about, I don't know, gender, then you're going to get
1425
01:09:08.520 --> 01:09:13.400
a bit sticky. You're in the arena of satire and people know what to expect to. Speaking of satire,
1426
01:09:13.400 --> 01:09:19.240
one of the series of videos you did on Chris Ubank, I think were, I mean, the numbers were
1427
01:09:19.960 --> 01:09:25.560
insane. And it felt like a, I don't know, it hit a different audience as well, right? You can see
1428
01:09:25.560 --> 01:09:30.920
what was, what were those videos like? What, how did you, how did you nail that? Was that the
1429
01:09:30.920 --> 01:09:37.320
lip-syncing practice coming in in terms of the little inflections and whatnot? And did he reply,
1430
01:09:37.400 --> 01:09:46.920
he saw it? He saw it. Honestly, this was me, I woke up in the, I remember, I worked with the
1431
01:09:46.920 --> 01:09:51.000
morning and I looked in the mirror and I think Chris Ubank's son was fighting that night and I looked
1432
01:09:51.000 --> 01:09:56.440
in the mirror and I just went, this is my, my son is going to fight today and it's going to be
1433
01:09:56.440 --> 01:10:03.080
stupid and I thought, I don't know, he sounds alright. It sounds like 80% there. So I thought,
1434
01:10:03.080 --> 01:10:06.920
I'm going to write a script around that. It could be quite good. And I did it, it just blew up,
1435
01:10:06.920 --> 01:10:12.280
like 10 million views and I was like, oh shit. And then he fought that night and then I thought
1436
01:10:12.280 --> 01:10:18.920
because it did so well, I'm going to do it again like the next day because he won and I did it again
1437
01:10:18.920 --> 01:10:23.880
and then, and then it blew up again and I just, it was just my thing and then, yeah, people loved
1438
01:10:23.880 --> 01:10:28.840
it and then I just went on it again when he, when he had that second fight with Connor Ben,
1439
01:10:29.480 --> 01:10:33.640
I did like three around that because I knew it would work. There's things that you know,
1440
01:10:33.640 --> 01:10:38.360
if you've got a little gem here, you can just rinse that. Like, I didn't do it too much.
1441
01:10:39.000 --> 01:10:42.840
Like, I did stuff with Andrew Tape one as well. I don't know if you saw them. I'm going to say him
1442
01:10:43.560 --> 01:10:48.600
and yeah, you know them ones are going to work. So you just, if you're content drops a little bit,
1443
01:10:48.600 --> 01:10:52.360
you just use one of them just to bring it back up a little bit, you know. How do you, you know,
1444
01:10:53.000 --> 01:10:58.200
being in comedy especially, comedians are notoriously, they struggle typically with,
1445
01:10:58.200 --> 01:11:02.680
you're really high and then you're really low because you're trying to be funny and you're trying
1446
01:11:02.680 --> 01:11:06.520
to be on, you're performing constantly and then you kind of crash and it can be quite hard
1447
01:11:06.520 --> 01:11:10.360
sometimes to find your balance. That's in more traditional comedy. I think maybe there's
1448
01:11:10.360 --> 01:11:14.680
a level of that within creators as well having to perform a comment with great ideas and then how
1449
01:11:14.680 --> 01:11:19.480
do you sort of keep your flow? How do you find a balance mentally where like, you're not always
1450
01:11:19.480 --> 01:11:23.000
performing, but then you're also relaxed. Like, have you been able to find that from the beginning
1451
01:11:23.000 --> 01:11:26.920
because it is something where, you know, you speak to a lot of people in comedy specifically and
1452
01:11:26.920 --> 01:11:32.040
it can be quite hard to be funny all the time. Yeah, I was also shooting the text that you hear
1453
01:11:32.040 --> 01:11:34.920
and I was seeing it. It's actually going to be quite a nice podcast because it's not where,
1454
01:11:34.920 --> 01:11:39.320
it's not like a funny podcast is it? It's like a just a little chat you want most. Totally.
1455
01:11:40.200 --> 01:11:48.440
Finance and stuff and yeah, it's, I don't know, I was with someone the other day and I was filming
1456
01:11:48.440 --> 01:11:53.320
a video and he said to me, oh, you're actually like quite an actually funny guy and when he said
1457
01:11:53.320 --> 01:12:00.040
that, I was like, I don't know, am I? I don't know if I am, but you do, obviously in front of the
1458
01:12:00.040 --> 01:12:03.960
cameras, you do play up a little bit and whenever the camera is pointed to you, you kind of do switch
1459
01:12:03.960 --> 01:12:07.800
on, you have to do something funny like when you take pictures with people and then they start
1460
01:12:07.800 --> 01:12:12.920
a video in, you have to think on this one thing, I need to do something anyway. I have to.
1461
01:12:13.480 --> 01:12:17.400
So you have to just learn it really. But most of the time, a lot of the time I'm just,
1462
01:12:18.280 --> 01:12:22.520
I'm just me and I just run a few jokes here and there which I would do with my friends. So it's
1463
01:12:22.520 --> 01:12:26.600
quite relaxing me really. I'm not really on stage like a comedian where I have to bust out jokes
1464
01:12:26.600 --> 01:12:30.600
all the time. I'm just sort of like more personality. And I guess you're in control of your
1465
01:12:30.600 --> 01:12:35.240
own audience and you can not put a video out today if you don't want to. Yeah, you're not in that
1466
01:12:35.240 --> 01:12:40.360
same level of pressure. What's your view on content as it is today? You said everything a lot
1467
01:12:40.360 --> 01:12:44.840
has changed. Being a creator of one of the hardest things is we were talking about this before
1468
01:12:44.840 --> 01:12:49.560
the show started around the treadmill and that you're having to constantly keep the train moving,
1469
01:12:49.560 --> 01:12:52.600
right? These two analogies there. But you get what I'm saying. You're constantly trying to keep
1470
01:12:52.680 --> 01:12:57.400
things going, adapting to trends and evolving as things are shifting. What's your view on where content
1471
01:12:57.400 --> 01:13:03.640
is going now? Because it is very different to 21, 22. And how are you looking at the future of
1472
01:13:03.640 --> 01:13:09.000
content? Being somebody who has to stay ahead of it? Yeah, that's a good question. I don't know
1473
01:13:09.000 --> 01:13:15.720
really. I always think about that. And I think the short form content of skits and stuff like that
1474
01:13:15.800 --> 01:13:23.480
is kind of going a little bit more behind me like I am evolving in terms of going into long form
1475
01:13:23.480 --> 01:13:29.720
YouTube. That's where I see my longevity. And with the short form of sort of that's where the
1476
01:13:29.720 --> 01:13:32.760
money is for me. Do you know what I mean? The brand news and stuff like that. So I have to keep that
1477
01:13:32.760 --> 01:13:38.200
going. And I do enjoy it because they get a good response and people get to see they get to have
1478
01:13:38.200 --> 01:13:43.960
a little 45 second laugh, which is great. And I do enjoy some of them. But I think the longevity
1479
01:13:44.200 --> 01:13:51.240
is long form for me. And yeah, that's why I see myself going. And maybe even going more into
1480
01:13:52.360 --> 01:13:57.880
more mainstream stuff like presenting and hosting. Do you know what I mean? On TV or streaming
1481
01:13:57.880 --> 01:14:01.880
services and stuff like that. So I think that's where I'm going to be going. I'm always
1482
01:14:01.880 --> 01:14:04.840
evolving. So from the short form, I'll get into long form and then from long form.
1483
01:14:06.840 --> 01:14:11.640
Who knows? I think presenting is a really interesting one. Almost as I see it nowadays though,
1484
01:14:11.640 --> 01:14:15.960
interestingly, is like a brand deal. It's like another type of brand deal in the way because
1485
01:14:15.960 --> 01:14:19.000
you're getting paid to play, you're showing up, you're doing the job. But actually if you can get
1486
01:14:19.000 --> 01:14:24.840
into that world of presenting, the money can be good. But also what's great is you're not reliant
1487
01:14:24.840 --> 01:14:29.320
on it because most people within that traditional presenting world, that's all they've ever done.
1488
01:14:29.320 --> 01:14:32.360
That's their whole source of income. It's like if you're only ever doing brand deals. I mean,
1489
01:14:32.360 --> 01:14:38.200
imagine psychologically, you're kind of at the best of popularity. If you fall enough, if you fall
1490
01:14:38.600 --> 01:14:44.040
it's a very difficult career to maintain being a presenter. And there aren't that many jobs going
1491
01:14:44.040 --> 01:14:48.280
around, especially now TVs sort of going like that. It's harder and harder. But actually,
1492
01:14:48.280 --> 01:14:53.560
if you have an audience like you have, and if you have the desire to get into that space as well,
1493
01:14:53.560 --> 01:14:57.080
but it's not your soul thing, you can do it quite freely and you can pick and choose the things
1494
01:14:57.080 --> 01:15:01.560
you want to do. You're not just a presenter, gone for hire, that has to do the rounds. And you
1495
01:15:01.560 --> 01:15:05.560
smash it. It could be really good. I mean, I think especially now as well, where everyone's
1496
01:15:05.560 --> 01:15:09.960
looking for creators, they're looking at this space and saying who can bring audience as well
1497
01:15:09.960 --> 01:15:14.440
as the talent. And it's a, I mean, you've done presenting, I'm sure before it's a different sort of
1498
01:15:14.440 --> 01:15:19.480
skill, but actually you knock out of the park. Could be, could be a great one. Could be there.
1499
01:15:19.480 --> 01:15:24.760
Could be a great one. The DVD radio. I had a little thing on radio, actually, where I was presenting
1500
01:15:24.760 --> 01:15:31.480
this a few radio shows over the weeks. It was quite fun. Yeah, I would. One of my favorite things
1501
01:15:31.640 --> 01:15:36.760
to even, to listen to when I go to sleep is old XFM podcasts, which is really raised car
1502
01:15:36.760 --> 01:15:41.880
patrons in merchant. And they had a little radio show. And if I was to do radio, I have to be like
1503
01:15:41.880 --> 01:15:46.680
that. So it's very sort of conversational, just talking about a random topic, sort of like a podcast
1504
01:15:46.680 --> 01:15:52.760
that I used to do. And it would be like that. So I would do radio. Yeah. Yeah. Did you enjoy
1505
01:15:52.760 --> 01:16:02.600
a podcast thing? I had a podcast, obviously with Jack Joseph. And I did, I did. But you can slip
1506
01:16:02.600 --> 01:16:09.480
up on podcasts a lot easier. Like that podcast was, yeah, it was almost countless. A few times
1507
01:16:09.480 --> 01:16:13.880
that one. But I enjoyed it more than Jack than I think. And I liked, the main thing I liked about
1508
01:16:13.880 --> 01:16:19.240
it was just meet up with my two friends every week. It was long to get to London and just sit
1509
01:16:19.240 --> 01:16:24.760
down and you have to talk for an hour and an hour and a half every, every week about just
1510
01:16:24.760 --> 01:16:29.960
random topics and stuff. But I quite enjoyed it. But I wouldn't do another one. You wouldn't do
1511
01:16:29.960 --> 01:16:36.760
another one. No, because we should do it if you were paid. As in, like, if the money was,
1512
01:16:36.760 --> 01:16:41.160
obviously not ridiculous. Yeah. I mean, if there was like the feed to make sure that you were
1513
01:16:41.160 --> 01:16:45.080
kind of incentivized every time to show up and do it. Because that would be something
1514
01:16:45.160 --> 01:16:49.240
that's tricky with podcasts when they're based on profit shares, rev shares, or they're based on
1515
01:16:49.800 --> 01:16:54.120
potentially selling the thing is fine for the first few weeks, been fine for the first couple
1516
01:16:54.120 --> 01:16:59.000
months. You get a year, two years down the line. You go, is this really worth it? And you
1517
01:16:59.000 --> 01:17:03.640
weigh it up? But actually, if you're getting a fee, that's it. Because the reason I said I wouldn't
1518
01:17:03.640 --> 01:17:07.960
do another one is because we were losing money, losing time. And we could put our friends
1519
01:17:07.960 --> 01:17:11.720
other things. It just doesn't make sense. It didn't make sense. Yeah. If I was to do another one
1520
01:17:11.720 --> 01:17:17.400
now, I'd love it. And I would do, I'd have to be paid for it. Because we set up this podcast
1521
01:17:17.400 --> 01:17:22.200
on our own for two years. And then we joined the fellas. And the whole time, three years,
1522
01:17:22.200 --> 01:17:26.920
we're losing money. And it's not just about money. But if you're losing that much money for three
1523
01:17:26.920 --> 01:17:30.520
years, you're weighing up with these other opportunities. Yeah. You're going like a big
1524
01:17:30.520 --> 01:17:34.200
joke. If you were to put it on a chart, how much of my week, what percentage of my week is taking
1525
01:17:34.200 --> 01:17:38.040
up doing this? Exactly. Quite a lot. And then outreach and guessing. There's a lot of energy that
1526
01:17:38.040 --> 01:17:43.160
goes into it. And then you go, okay, for what? And now I just use that energy for my solo
1527
01:17:43.160 --> 01:17:47.560
YouTube channel or my other channel, your channel. And that's way more profitable for me.
1528
01:17:47.560 --> 01:17:50.840
Not even money wise, but just, yeah. But you know, you're building an asset that's yours.
1529
01:17:50.840 --> 01:17:55.480
Exactly. If you were to do another show, because I'll say the web podcast, I think, is a bit
1530
01:17:55.480 --> 01:18:00.760
outdated now anyway. Yeah. A conversational show or a show like that. What type of, what would be your
1531
01:18:00.760 --> 01:18:05.000
ideal? What would be your dream? Would it be like that Ricky Gervais Carpenter's style?
1532
01:18:05.000 --> 01:18:12.520
Yeah, wood. I think anything that's just conversational where it could be like the questions
1533
01:18:12.520 --> 01:18:17.480
are very thought-provoking and the random and it's something that's not really been done before.
1534
01:18:17.480 --> 01:18:23.960
You know, I don't know. I think I like the sort of laid-back chatty where you get guests on and
1535
01:18:23.960 --> 01:18:29.080
just you just you have a laugh with your guests. I think that's the type of thing I'd do.
1536
01:18:29.080 --> 01:18:33.400
I think there's room for that. I do think there's room for that. And I think you look at the
1537
01:18:33.480 --> 01:18:40.360
likes of the BBC. You look at the likes of, I mean, the BBC is definitely one. They're really
1538
01:18:40.360 --> 01:18:43.960
leaning in quite heavily into visualised podcasts in these worlds. I've got the Steve Braggman
1539
01:18:43.960 --> 01:18:48.200
podcast, etc. And they pay and that's like an actual, it's a relationship where they keep the
1540
01:18:48.200 --> 01:18:54.200
IP. But actually, you go, well, if the effort and the time is taken away and I can be paid to do
1541
01:18:54.200 --> 01:18:59.000
something and to build an environment for my comedy or for my world that I want to create,
1542
01:18:59.000 --> 01:19:03.960
and it's not so, it's not so labour-intensive on me, then actually maybe there's a trade-off
1543
01:19:03.960 --> 01:19:10.200
there, right? And actually, there's there's value. Look, kind of wrapping up. What are your goals?
1544
01:19:10.200 --> 01:19:15.000
Like what are you? I know goals. Some people love a goal. Some people love a, I want to hit this
1545
01:19:15.000 --> 01:19:21.560
and be here in this time. Are you like that? And if so, do you have anything which you're looking at
1546
01:19:21.560 --> 01:19:27.160
and going, I would love to get to this point in this amount of time? That's where I've always
1547
01:19:27.240 --> 01:19:32.520
said my little downfall because everyone has a lot of people who manifest and stuff like that.
1548
01:19:32.520 --> 01:19:38.440
They always say, right, you're 20, 26 goals and stuff like that. I don't really, honestly,
1549
01:19:38.440 --> 01:19:45.000
I go with the flow so much. My goals are more set myself up for the future now. So, realistically,
1550
01:19:45.000 --> 01:19:48.920
I know I'm not going to be doing this around 40, right? I might be doing hosting, presenting.
1551
01:19:48.920 --> 01:19:56.200
That'd be cool. I think I'll be doing this long form, bit of short form until I'm, I don't know,
1552
01:19:56.200 --> 01:20:01.000
33, so I'm not giving that another five years, maybe. And then it's going to transition again
1553
01:20:01.000 --> 01:20:06.440
where I go into presenting or hosting or something. But I want this needs to be the time I can set
1554
01:20:06.440 --> 01:20:13.800
myself up financially for that time. I can hopefully retire a bit early and retire me mum and
1555
01:20:13.800 --> 01:20:19.880
stuff like that. So that's more of the overall goal, I think, is just work hard now. Make myself a
1556
01:20:19.880 --> 01:20:24.520
household name. I've done that in TikTok, I hope. I'm trying to do that on YouTube. It has
1557
01:20:24.520 --> 01:20:30.840
all the name and YouTube. And my goal is just to, I don't know, I just want to, I just like being,
1558
01:20:31.960 --> 01:20:36.520
I just love being in within the space and I love just doing try it. I really, I really enjoy it.
1559
01:20:36.520 --> 01:20:40.760
Yeah, I really enjoy it. It's perfect for me. I'm not, I'm not good at many things. I don't think,
1560
01:20:40.760 --> 01:20:45.960
in terms of that date of job, I'm not good. I've had so many jobs. That'd be really good at. McDonald's?
1561
01:20:45.960 --> 01:20:52.520
McDonald's. Yeah, really good at McDonald's. No, wasn't good there. I wasn't really good at anything.
1562
01:20:52.520 --> 01:20:59.400
I wasn't, yeah. So my, you're great at this. Thank you very much. So the one thing I'm good at,
1563
01:20:59.400 --> 01:21:04.440
I want to try and set myself up for the future of this and my family and my mum and my brothers
1564
01:21:04.440 --> 01:21:10.440
and stuff, you know. And what would be your advice or your reflection on how content can change
1565
01:21:11.080 --> 01:21:15.240
lives? Because there's something that I really believe in that more people should be taking leaps
1566
01:21:15.240 --> 01:21:18.600
into content from a business perspective, like if you're a company, if you're a brand,
1567
01:21:18.600 --> 01:21:22.920
or if you're just an individual, build an audience, like that's the moat today, I believe.
1568
01:21:23.480 --> 01:21:27.080
But how's that been for you? Because you look upon your life, I'd imagine you kind of go back
1569
01:21:27.080 --> 01:21:30.920
six years and seven years and think what you were earning, what you were doing, how much fun
1570
01:21:30.920 --> 01:21:34.600
you were having and compare that to today. And it's worlds apart. What's your reflection on that
1571
01:21:34.600 --> 01:21:39.640
looking at it now? So what, what advice I'd give to anyone? What advice would you give to somebody
1572
01:21:39.640 --> 01:21:44.360
who maybe is looking to take a leap like you did about taking that leap? And is it worth it?
1573
01:21:45.320 --> 01:21:51.560
It's not something worth it, worth it. And I honestly, you cannot lose anything from this,
1574
01:21:51.560 --> 01:21:57.240
from trying. Like you might lose a bit of time. But if you really, people be like,
1575
01:21:57.240 --> 01:22:01.800
oh yeah, we work so much, I'm thinking, yeah, but you're working, you come home, you might watch
1576
01:22:01.800 --> 01:22:05.400
TV for a bit and stuff like that. Maybe you can maybe script an idea and when on the weekends,
1577
01:22:05.400 --> 01:22:10.040
maybe you can bulk film some little videos ideas you've got or you want to do. Doesn't have to be
1578
01:22:10.120 --> 01:22:17.000
comedy, can be anything, but I think only do things that you actually kind of want to do.
1579
01:22:17.000 --> 01:22:21.240
Because my friend at the moment, a bunch of my friends, now they've seen it work with me, I've
1580
01:22:21.240 --> 01:22:27.720
tried to do it as well and kind of replicate what I've done. But you can tell, like they don't want
1581
01:22:27.720 --> 01:22:32.120
to do it. Well, I did this, I didn't do it for money, but now they're seeing how much money is
1582
01:22:32.120 --> 01:22:35.320
in it. They're doing it. They're trying to replicate full money. But I didn't do it. That's not the
1583
01:22:35.320 --> 01:22:38.360
right motive, is it really? Definitely not. You have to do something that you actually,
1584
01:22:38.360 --> 01:22:42.680
I know it's very cliche when you say, you got to do something you enjoy, but honestly, I really
1585
01:22:42.680 --> 01:22:45.880
enjoyed doing the lip syncs and then the originals and now I'm doing it. Also, when no one was
1586
01:22:45.880 --> 01:22:50.200
watching, when no one was watching, I would just do it. I literally enjoyed it. So I think you
1587
01:22:50.200 --> 01:22:56.280
have to enjoy it, but definitely try and do it for at least a couple of months, give it go.
1588
01:22:56.280 --> 01:22:59.960
And if that thing doesn't work, then just try another thing that you don't, that you want to do.
1589
01:22:59.960 --> 01:23:05.880
And I think if you, even if it's not successful, then you've learned something from it.
1590
01:23:05.880 --> 01:23:11.000
And I think if you'll, imagine if you did it for someone who's done, if they're consistent
1591
01:23:11.720 --> 01:23:17.240
for three years, let's say three years of doing something or uploading every week or whatever,
1592
01:23:17.240 --> 01:23:20.920
there's no way I don't think you, there's no way you can fail. I don't think.
1593
01:23:21.560 --> 01:23:25.400
It's always this decent content and like you will, there's an audience for everything.
1594
01:23:25.960 --> 01:23:27.560
I think, but a lot of people just give up.
1595
01:23:27.560 --> 01:23:32.440
There's another point that you make your content will become good if you're consistent for three years.
1596
01:23:32.440 --> 01:23:35.720
Yeah, exactly. There's no way, unless you're just a bit with, there's no way that you won't get
1597
01:23:35.720 --> 01:23:39.720
to that point and go, I know how to make a great video now and I know what audiences want from me.
1598
01:23:39.720 --> 01:23:43.480
Exactly, and eventually it'll work because you'll learn all these skills. Imagine after three,
1599
01:23:43.480 --> 01:23:47.560
I know three years of long time seeing this actuation, but even, I'm saying, even if it did last
1600
01:23:47.560 --> 01:23:52.760
three years of nothing, you would eventually get something. And I think a lot of people underestimate
1601
01:23:52.760 --> 01:23:58.040
even 30 days of consistency or two months or three months, right? Like how many people are
1602
01:23:58.040 --> 01:24:02.520
even willing to do that? And that's why the idea that it's saturated is just a lie because so
1603
01:24:02.520 --> 01:24:05.800
few people are willing to be consistent enough, I think. And if you're just one of those people
1604
01:24:06.600 --> 01:24:11.480
six years later, you're doing what you're doing now. Do you think, so you don't think it is saturated?
1605
01:24:11.480 --> 01:24:17.720
Because I feel like there's quite a few people trying. But I think there's two things. One is,
1606
01:24:18.600 --> 01:24:25.240
there's a lack of commercial thinking in the space. So the people that are going to do really well
1607
01:24:25.240 --> 01:24:32.360
take that, me and my graph, Crater or another who is thinking of it from an endpoint of positioning
1608
01:24:33.000 --> 01:24:38.520
sort of category brands, working back from that into then the content you make and then finding
1609
01:24:38.520 --> 01:24:41.800
the thing that you love, but working back from that commercial point of view. That's becoming more,
1610
01:24:41.800 --> 01:24:44.840
that you can see the ones who are really killing it have that. And there's not many people who
1611
01:24:44.840 --> 01:24:49.960
think in that way or think in terms of right, this is the framework or where I would like to get to.
1612
01:24:49.960 --> 01:24:53.880
Not in terms of maybe goals or outcomes, but I'd love to be in this sort of arena. And there's a
1613
01:24:53.880 --> 01:24:57.640
space for brands and for advertising within that. So therefore I can make something really meaningful.
1614
01:24:58.360 --> 01:25:01.800
There is not that many people doing that. And if you can do that and put an apply commercial
1615
01:25:01.800 --> 01:25:08.920
brain to content, it's this infinite opportunity, I think right now. And so no, I don't think it is.
1616
01:25:08.920 --> 01:25:13.000
I think there's also not enough shows and formats in the space. Not enough people are making the
1617
01:25:13.000 --> 01:25:18.680
chicken shop dates of the world, right? Like that isn't that that still is the biggest opportunity.
1618
01:25:18.680 --> 01:25:23.800
Everyone's going down podcasting because podcasting is seen as light lifting easy. But there's a massive
1619
01:25:23.800 --> 01:25:29.080
opportunity for almost what the TV shows on YouTube, they have to be incredibly high production.
1620
01:25:29.080 --> 01:25:33.800
Amelia spent a couple of grand on those two, three K maybe max and even that's at the highest level.
1621
01:25:34.440 --> 01:25:38.360
But that built into a format now that she could probably sell for, you know, 20 million.
1622
01:25:38.440 --> 01:25:43.720
She wanted to probably 30 million dollars of pounds or whatever might be because she built IP
1623
01:25:43.720 --> 01:25:46.760
in the show. So there's not a lot of IP and there's not a lot of commercial thinking applied to
1624
01:25:46.760 --> 01:25:50.760
content. Though that's the gap. There's a lot of people making videos, but you apply those sort of
1625
01:25:50.760 --> 01:25:54.360
frank, that sort of framework on top. That's a different level. And that's the bit I think when
1626
01:25:54.360 --> 01:25:59.400
TV starts to go like that, when YouTube continues to go like that, the money will keep going in.
1627
01:25:59.400 --> 01:26:03.080
So who's building those shows? And that I guess I thought for you on your channel and what you're
1628
01:26:03.080 --> 01:26:08.120
trying to build. What's the IP? What's the brand? What's the show? If you can get one of those and
1629
01:26:08.120 --> 01:26:13.480
build be consistent apply all of this into a format or a brand or a content world, that's the difference
1630
01:26:13.480 --> 01:26:17.160
maker in five years time because that's a bit that everyone's going to be trying to buy and what
1631
01:26:17.160 --> 01:26:21.640
they're going to buy. Yeah. You know, and there aren't many. So no, I think it's still a massive
1632
01:26:21.640 --> 01:26:27.080
the open field. There you go. There we go. Any final thoughts? No, well, thank you very much for
1633
01:26:27.080 --> 01:26:29.880
having me. I appreciate that. It's been a great opportunity. Thank you for coming on, man. Yeah,
1634
01:26:29.880 --> 01:26:34.040
it's been great. Yeah. Thank you for watching. If you love that video, I'm sure that you will love
1635
01:26:34.040 --> 01:26:35.480
this one too.