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Summary
Welcome back to the Stupid, Simple Marketing podcast! In this episode, your hosts Bryan Fittin and Brad Alexander take on one of the most confusing and commonly misunderstood topics in digital marketing: SEO. If you’ve ever felt like search engine optimization is some kind of wizardry reserved for techies and code-breakers, you’re definitely not alone. But today, Cari Kaufman, founder of Storyteller Wordsmith, is here to prove that with a bit of intention and the right best practices, anyone can improve their website’s ranking without needing to be a master web developer.
In this conversation, Brad, Bryan, and Cari break down what’s changed in SEO over the years and why it doesn’t have to feel overwhelming. Cari shares the most common mistakes business owners make, elaborating on how to focus on quality content over simply churning out more. She also shares why your FAQ section is SEO gold, and how to develop a basic but effective keyword strategy for your core pages, even if you’ve never touched SEO before.
Whether you run a local business wanting to stand out in your own town or you’re dreaming of national reach, this episode is packed with actionable tips. Tune in to find out how to get found online, build trust with both search engines and your customers, and finally turn your website into a powerful tool that actually works for you. This is SEO made stupid simple!
Show Notes
00:00 Introduction
03:59 SEO Rankings: Magic and Strategy
09:41 Better Content, Not More
11:50 Keyword Basics for Beginners
15:21 Balancing Keywords and User Engagement
17:23 Building Trust with SEO Strategies
22:03 Closing Thoughts
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