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This program is part of the Scene Projects
podcast network.
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Scene Project features interviews with
independent musicians, comedians, and artists
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from across the Midwest.
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Become part of our community and support local
art wherever you are.
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Welcome in to another exciting episode of the
scene.
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I'm your host Bubba Starts, and with me today
from Source of Sources, Peter Shankman.
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Peter, welcome to the show.
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Good to be here.
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Thanks for having me.
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Well, I'm excited to chat with another
community builder.
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I've been using your platform for the last
couple of weeks.
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It's really been a game changer for us here at
the SCENE projects.
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But before we get into all of that, I'd love to
just kinda give you the floor and, let you give
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us a little bit of your backstory.
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Sure.
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So, you know, I it's always interesting.
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I wasn't supposed to be doing any of this.
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I was in I grew up born and raised New York
City kid, grew up with two musical parents.
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I went to high school performing arts, was in
graduate school studying fashion and portrait
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photography, lost my financial aid.
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Government said, your parents make too much
money.
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We're taking away your financial aid.
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I sent I sent them back a letter.
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Said the government or my parents do make too
much money.
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However, they keep it.
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Government didn't find that funny.
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So, moved back home to New York City.
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Was hanging out.
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It was the mid nineties, hanging out in a chat
room, that part of something called America
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Online, which if any of your listeners are 35,
they're not gonna know what that is.
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I went, someone in that chat room said, hey.
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My company's trying to build a newsroom.
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I said, sure.
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I have no experience.
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I have a journalism degree from Boston
University.
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No experience.
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That'll be great.
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Wound up getting hired to launch the AOL
newsroom down in Virginia, and that was my
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first and only real job.
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I worked for AOL for about three years.
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Moved back to New York City in the late
nineties when the .com boom was taking off,
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realized that I could move a lot faster than a
lot of the stoic sort of sort of old agencies.
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Launched a PR firm, blew it up in the .com
boom, sold it a couple years later, did wear
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roll, tried to take a year off, lasted about a
week, realized I didn't know how to relax,
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Blamed my parents.
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Started consulting for several years running
around in my late twenties, early thirties.
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Sort of just having fun, working for, different
companies all around the world.
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Eventually realized that I talked to everyone.
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A lot of that's because I'm massively ADHD.
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And when I, in talking to everyone, I have a
huge Rolodex, just people who know me, people
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who, you know, I I meet and on the airplanes.
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Finally, journalists just started saying, hey.
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You know everyone.
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I'm doing a story on whatever.
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Who do you know?
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And that led to my building a a database,
called, at the time, Help A Reporter Out.
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Now it's Source of Sources.
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And, essentially, this database was filled with
hundreds of thousands of people I've met over
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the years, and it kept growing and growing.
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And when a journalist needed a source on
deadline for any media outlet, New York Times,
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Wall Street Journal, Oprah, whatever, they'd
use my service.
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And it was totally free on both sides.
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Still is.
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Eventually, I sold it and took some time off,
wrote some books, got married, had a kid, got
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divorced, still have the kid.
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Journalists kept calling me and sources kept
calling me, hey.
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That thing you built, it's not as great anymore
now that you're not running it.
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Would you ever consider starting it again?
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I said, no.
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No.
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No.
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And eventually, I they bothered me enough that
I said yes.
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So now in addition to the several other things
I do, I have another full time job.
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I run sourceofsources.com, which is about a
50,000 person mailing list, where twice daily
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we send out emails to, to entrepreneurs, small
businesses, marketing firms, PR firms,
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whatever.
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And these emails have queries from journalists
all over the world.
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And if you can answer any of the queries in
these emails, you do directly to the
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journalist, and you can get quoted, the same
day, next day in major newspapers.
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You can go on television, whatever, and it's
totally free.
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So that, in addition to a 100,000,000 other
things, is is is what I do on a daily Yeah.
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Well, like you, I wasn't supposed to be doing
this.
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So finding that database and introduced to it
from another, you know, podcast guest or just
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someone that I had a discovery call, shout out
to Paige.
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Thank you.
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And, it it means a lot.
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Right?
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I I was, you know, equating to you off of, off
camera and our followers who know me.
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You know?
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I was a welder a few years ago and quit my job
to to pursue this because I saw a need for
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especially in the music community, even though
I was a musician myself, like, there there's
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nobody out there that was really pumping those
up.
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I had released the song and, you know, I did
the local radio.
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I live in rural South Dakota, so not a lot of
media outlets anyway.
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And so I did, like, the the radio, the two news
stations, and and then, like, the media tour
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was over.
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And it was like, well, there's gotta be more
than this.
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And I was a big podcast fan, obviously listened
to a a lot of Joe Rogan, but also followed kill
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Tony and Tony Hinchcliffe's program.
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And to that, I was like, man, he's doing
nothing but helping independent comedians.
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Why couldn't you be doing that in the music
world?
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And granted I wasn't doing the live show,
although I have developed some form of that we
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call the songwriter showcase now.
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It was just getting on, getting reps and
starting to talk to people.
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You know, one of my first handful of interviews
was Bill Payne from the band Little Feet.
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You know, someone who's
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Of course.
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Yeah.
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Been in the music business forever, and they
were coming through Sioux Falls, South Dakota.
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And they found me because I was one of the only
media outlets focusing on the music business.
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So it was really, it took off very fast.
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We did a 100 episodes in nine months.
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Now we have over 400 episodes out there, 1,500
uploads on YouTube, 350,000 views.
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So it really took off on me before I knew
necessarily what I was doing.
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So to stumble into all of this, I've needed
these networks and these different places to
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kinda fall into to get my bearings and to kinda
find out what I'm doing.
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It's not necessarily always about the stories
or or what we're doing, but it's about
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communicating with people who have been in,
publicists and all of these people.
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And I'm kinda working in a lot of these spaces
that I have no idea and no experience with.
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Right.
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So
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it's been nice just to kind of, you know, throw
a line out there.
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I equate it to fishing.
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You never know what you're gonna get, but you
cast your line out there.
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If this email gets sent through, the first one
I did, I got three, four responses at that same
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day, and now you're having conversations.
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And do I need you know, am I looking for a
story every week?
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No.
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But once a month, I throw my line out there.
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Hey.
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This is kinda what we're looking for business
or or media professionals that are willing to
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talk to us.
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At the very least, they're gaining another
contact in the media world and having a story
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put out about them.
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And I'm gaining some valuable experience and
knowledge from people who have maybe been doing
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it a lot longer.
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The the phishing analogy definitely confirmed
that you are from South Dakota.
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So we're good.
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Well and and without the Internet and without
meeting people like you who have been, you
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know, working to build these communities since,
you know, the the late nineties in the tech
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boom, I would never have gotten as far as I
have.
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Now AI has had a bit to do with that as well
on, you know, the editing side and helping us,
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you know, craft media pitches and decks and a
lot of things like that.
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Obviously, I have no problem talking.
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I knew this on camera part was going to be very
easy for me.
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It's really been all the stuff that nobody else
sees that's been my education and and what's
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taken time to kinda get used to.
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It is crazy how, you know, turns of events
happen, and the next thing you know, you're
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doing something completely unrelated.
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You know, not a day goes by where I I don't
think back to, like, high school.
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I went to high school of performing arts.
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Right?
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I graduated with Marlon Wayans, with Omar Epps,
with Jennifer Aniston, with Adrian
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What happened to your career?
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Yeah.
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And, you know, what's funny because, in the
grand scheme of things, I I I make this joke.
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It's funny.
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I use South Dakota as an example.
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I say that, you know, if thirty five years
after I graduated, I could still if I was
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living in South Dakota and thirty five years
after I graduated, I could still see my high
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school from where I was living, it might mean,
you know, you might wanna get out and and do
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something with your life.
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I live in Midtown Manhattan.
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I can still out of my high rise window here,
can still see my high school thirty five years.
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That doesn't mean I've done nothing quite the
opposite.
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You know?
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So it's just it's just so funny how how
everything comes full circle and how things
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work.
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It really it really always always cracks me up.
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I'm very lucky with what I do.
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Yeah.
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And I don't live in my hometown, but we live in
my wife's hometown.
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And now she works at the school that she went
to school at.
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She's a special education teacher and, you
know, and she loves it.
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And and for me, I've been all over.
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I I might have grown up in South Dakota, but,
you know, at 18, I read Kerouacs on the road
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and already being a guitar player at that
point, I was like, yeah.
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I think I'm just gonna throw this thing on my
back and hit the West Coast.
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Love done that, and I was selling magazines
door to door.
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And, you know, I spent a year in Mexico, you
know, on the run from some legal troubles.
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And I've done like, I've lived this massive
life.
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And for me to kinda come back now and to live
the small town life where I get to walk my wife
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to school, you know, my kids to school, my wife
to work every day, And and to be very small,
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but I still get to go out on the road and tour,
and I get to visit these major markets and hang
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out.
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I would never wanna live there.
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You know, our mortgage is $600 a month.
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I prefer that.
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I I was hoping you wouldn't tell me what your
mortgage is.
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Yeah.
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And you probably have you're probably recording
this in your podcasting room, which is a
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separate room with a door.
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You know?
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I I I can there's my dog.
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There's my couch.
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There's my kitchen.
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You know?
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I mean and then you're in my in my detached
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my detached garage in my backyard, which I know
that no one in New York City knows what that
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is.
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Well, we do have Central Park.
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There you go.
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Everybody's backyard.
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No.
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It's a it's a different lifestyle.
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And, you know, because of things like what
you've built with source of sources and, you
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know, obviously, with your previous, which also
a member of that one, but don't get nearly the
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traction there as I did with I I did not expect
a response that quickly.
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I did not expect it, and I really wasn't sure
of how it did.
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I was just like, well, I I'm in this group.
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I wanna submit a query.
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You know, I'm always looking for entertainers
to talk to.
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And it was within minutes.
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Yeah.
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Within minutes of seeing the email go out with
my query in it and immediately getting
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responses like, oh, this thing works and works
really well.
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Be good.
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This is a powerful tool.
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Be careful how you use it because, you know,
you already have a busy schedule, sir.
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So let's not and not to flood what you're
doing, but it's incredible.
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It's incredible to see it work.
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You know?
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The daily emails that go out and to see
everyone who's looking for it, and I'm going to
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be more than willing to answer any of those
for, you know, things that I fit in.
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And it's really become a a really, you know, a
vital part of my morning to kinda get out there
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and to see and to see what other people are
talking about, right, from a national
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perspective because my local paper isn't
covering a lot of lifestyle and different
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things.
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You know?
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I mean, obviously, they're covering the town
and what's happening at the high school sports
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and and that.
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So it's nice for me to kinda tap into what's
happening at the national level.
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What are people interested in for these major
publications?
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And then when we're ready to kinda put
ourselves out there for, when we have something
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big to share, I imagine that someone can use it
in that aspect as well.
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Yeah.
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I mean, there's it's it's it's really sort of
more one way from journalists to source for the
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for the the journalists looking for the source.
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But the nice thing is once you start using it,
you start to get an understanding of what these
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journalists are looking for, and you can go
directly to don't have to use my service to
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pitch to them directly.
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So there's definitely sort of a win on both
sides.
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It's incredible.
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I mean, obviously, I I know that you never saw
your life panning out like this thirty five
245
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years ago, but you seem very happy with with
what you've built.
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And and, obviously, you wouldn't have done it
again.
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Having built it, sold it, you you obviously
enjoy the community the community building part
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of it.
249
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Right?
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Is there kinda talk about that because I I'm
the same way.
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I I don't even really know what I'm doing.
252
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It's just it it's who I am.
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I'm always talking to someone.
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My wife laughs because she's not like that at
all.
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And she's like, like, you will find someone to
talk to everywhere we go.
256
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And, you know, now it's kinda part of my job.
257
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But talk about that aspect and the passion for
that specifically.
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Well, I'm a I'm a, you know, massive ADHD.
259
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Right?
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So because of that, I talk to everyone.
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And when I realized that I actually could be a
gift if I just shut up for a while and
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listened, That's where things started really
blowing up.
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When I understood that I could actually you
know, I that's what created this amazing
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database.
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That's what gets me the people in my lobby.
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Know, oh, call this guy or call that guy.
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You know, everyone wants to be that guy that
has a guy for whatever it is you need.
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I have a lot of guys and girls, you know,
people who I know who have I've met in one way
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or another, usually in an airplane or, you
know, in a hotel, a lobby, or whatever.
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And and and from that, it's nice to have those
connections.
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And my logic has always been if you've had any
modicum of success in your life, you have a
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responsibility to send the elevator back down.
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And I truly believe that.
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And so I've always tried to do that.
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My first company all my companies have really
been trying to help people.
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I've written several books on ADHD and sort of
how I use it to my advantage.
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And one that I wrote about nine years ago is
still in print and still being printed called
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faster than normal, published by Random House.
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And at least two or three times we get an email
from people.
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Oh my god.
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This the first book I've ever read that tells
me I'm not broken, and thank you so much.
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You know, I just there's enough, pardon the
expression, bad shit in the world.
283
00:14:09,554 --> 00:14:13,154
You know, if you have the ability to put out
some good stuff, you really you really should.
284
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I couldn't agree more.
285
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I mean, obviously, I'm running this show,
producing it myself on StreamYard.
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I do this.
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00:14:20,434 --> 00:14:22,834
I have 13 shows on my four networks.
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00:14:23,919 --> 00:14:28,399
You know, I'm probably doing too much, and a
lot of people couldn't handle one of these.
289
00:14:28,480 --> 00:14:32,399
But it's very important to me to kinda use that
as a superpower.
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If you have the ability to do all of these
things you know, this morning, I was editing a
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00:14:36,634 --> 00:14:41,355
video for a show we have coming up on
Valentine's Day and doing that, and then I'm
292
00:14:41,355 --> 00:14:44,795
getting behind the camera and doing this and
producing the show.
293
00:14:44,875 --> 00:14:46,715
And later today, I'll have meetings on this.
294
00:14:46,715 --> 00:14:49,195
Like, I I'm wearing many hats all the time.
295
00:14:49,195 --> 00:14:50,795
I'd never considered a detriment.
296
00:14:50,795 --> 00:14:55,529
Now I've never been diagnosed ADHD, but they
put me in gifted classes when I was in second
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grade because they're like, look.
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You can't just talk to everyone.
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You know, tested in the top one percentile on
our standardized testing in second grade, and
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they were like, look.
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Okay.
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This boy and they called us gifted back then.
303
00:15:06,534 --> 00:15:07,254
They didn't call us.
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00:15:07,254 --> 00:15:10,774
They didn't put a label on it and try to pump
us full of drugs in the nineties.
305
00:15:10,774 --> 00:15:11,654
They were like, hey.
306
00:15:11,654 --> 00:15:14,934
We're gonna give him algebra homework in
second, third grade.
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00:15:15,174 --> 00:15:19,470
And so and then when we moved to South Dakota,
probably and the reason I started getting you a
308
00:15:19,470 --> 00:15:23,389
lot of trouble is that I went back to, like,
remedial classes, and there wasn't those
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00:15:23,389 --> 00:15:26,029
resources then to push me where I needed to.
310
00:15:26,029 --> 00:15:27,709
I I'm finishing my homework in two minutes.
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00:15:27,709 --> 00:15:31,629
Everybody else is still working on it, and and
I'm not being challenged.
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00:15:31,629 --> 00:15:37,365
And I I feel like it's so important these days
to let people know that, like, you are not
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broken.
314
00:15:38,085 --> 00:15:44,004
Just because you operate differently than what
the standards of society are, it's just that no
315
00:15:44,004 --> 00:15:48,085
one's told you that you're special in a good
way, not like, you know
316
00:15:48,350 --> 00:15:49,389
Not short but special.
317
00:15:49,389 --> 00:15:50,350
Off the wall.
318
00:15:50,350 --> 00:15:54,110
So I wrote a kid's book, called The Boy With
the Faster Brain.
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And the premise behind that is exactly that.
320
00:15:56,670 --> 00:16:01,375
It's about a 12 year old kid named Peter who
keeps getting sent home with notes from the
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00:16:01,375 --> 00:16:03,934
teacher and constantly in trouble and all that.
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00:16:03,934 --> 00:16:08,414
And what he finally his parents finally take
him to see a therapist, and the therapist
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00:16:08,414 --> 00:16:15,580
learns that, you know, the kid is incredible in
math, you know, the stuff that he loves,
324
00:16:15,580 --> 00:16:16,379
English or whatever.
325
00:16:16,379 --> 00:16:19,419
But when it comes to subjects he's not he
doesn't love, he's not that great.
326
00:16:19,419 --> 00:16:22,539
And he determine he discovers his brain works a
little faster.
327
00:16:22,539 --> 00:16:22,700
Right?
328
00:16:22,700 --> 00:16:25,100
So it was a great way to sort of teach these
kids, hey.
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00:16:25,100 --> 00:16:29,175
You're not broken because, you know, I've been
I was told by teachers that I was broken from
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age five.
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00:16:29,735 --> 00:16:32,774
That it wasn't wasn't called ADHD in the
seventies and eighties in New York City public
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school systems.
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00:16:33,254 --> 00:16:34,855
It was called sit down, you're disrupting the
class.
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00:16:34,855 --> 00:16:39,575
And so when you spend the first twenty years of
your life being told you're broken, you spend
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00:16:39,575 --> 00:16:41,735
the next thirty in therapy trying to undo that.
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00:16:42,110 --> 00:16:47,950
So if I can help one kid not have to do that
and maybe start a little earlier and to
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00:16:47,950 --> 00:16:50,269
understand they're great, that's a win all
around.
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00:16:50,269 --> 00:16:52,350
So that's kinda why I do what I do.
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00:16:52,750 --> 00:16:54,670
I think my cat has ADHD.
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She's knocking over everything.
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00:16:55,790 --> 00:16:56,670
She's getting all sorts
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of crazy.
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00:16:57,230 --> 00:17:00,735
All cats all all cats have ADHD, but they also
don't give a shit.
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00:17:01,214 --> 00:17:06,414
I I've I've had cats my whole life, and and,
you know, I I've they they literally they they
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00:17:06,414 --> 00:17:10,414
watch you, and they get like, I'll be sitting
there, and the cat will be right on the counter
346
00:17:11,230 --> 00:17:15,710
staring at me as she knocks a glass mug off the
counter and watches it shatter.
347
00:17:15,710 --> 00:17:17,869
Just stares at like, what are you gonna do?
348
00:17:17,869 --> 00:17:18,990
You're not gonna do anything.
349
00:17:18,990 --> 00:17:19,629
Sit there.
350
00:17:19,630 --> 00:17:20,109
You know?
351
00:17:20,109 --> 00:17:20,990
And what are you gonna do?
352
00:17:20,990 --> 00:17:21,869
Throw me out?
353
00:17:22,029 --> 00:17:22,349
Yeah.
354
00:17:22,349 --> 00:17:23,549
You're gonna not feed me?
355
00:17:23,549 --> 00:17:24,029
Yeah.
356
00:17:24,029 --> 00:17:24,349
Yeah.
357
00:17:24,674 --> 00:17:27,394
Now I have now thanks to my daughter, I have a
I have a dog.
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00:17:27,394 --> 00:17:31,955
I have a rescue dog who has been trained by the
cat.
359
00:17:31,955 --> 00:17:39,279
And, essentially, he I've never met a dog who
when you get out of bed, pulls the covers up
360
00:17:39,279 --> 00:17:40,879
and stays in bed.
361
00:17:41,440 --> 00:17:42,240
He's a cat.
362
00:17:42,240 --> 00:17:44,240
It's it's he's literally sleeping on the couch
right here.
363
00:17:44,240 --> 00:17:45,039
It's amazing.
364
00:17:46,879 --> 00:17:48,000
So great.
365
00:17:48,000 --> 00:17:51,335
Well, I I know that you're doing, you know,
you're a public speaker.
366
00:17:51,335 --> 00:17:53,414
You obviously have all the books and
everywhere.
367
00:17:53,414 --> 00:17:57,734
Is there a website that people can find out
about that and then obviously, pitch Source of
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00:17:57,734 --> 00:17:58,775
Sources as well?
369
00:17:58,855 --> 00:17:59,174
Sure.
370
00:17:59,174 --> 00:18:01,414
So Source Sources is just sourceofsources.com.
371
00:18:01,414 --> 00:18:02,134
You can sign up there.
372
00:18:02,134 --> 00:18:02,775
It's totally free.
373
00:18:03,140 --> 00:18:07,779
My life is at shankman.com, shankman.com, just
my last name.
374
00:18:07,779 --> 00:18:12,820
I'm at Peter Shankman on all the socials except
for, Twitter.
375
00:18:12,820 --> 00:18:16,500
I gave that up about three years ago because
it's ick, but I'm everywhere else.
376
00:18:16,500 --> 00:18:25,325
I have a pretty big Instagram, which tend to be
either me complaining about training for some
377
00:18:25,325 --> 00:18:30,684
triathlon or marathon or bodybuilding something
or or reels of me traveling with my daughter.
378
00:18:30,684 --> 00:18:35,180
So I I try to have a lot of fun, but, yeah, I'm
I'm very easily available online.
379
00:18:35,180 --> 00:18:35,740
You can find me.
380
00:18:35,740 --> 00:18:37,180
I I do respond to all my own emails.
381
00:18:37,180 --> 00:18:40,539
My assistant doesn't let me book my own
calendar, but I do respond to all my own
382
00:18:40,539 --> 00:18:41,099
emails.
383
00:18:41,819 --> 00:18:42,700
Fantastic.
384
00:18:42,700 --> 00:18:45,259
Well, Peter, I I appreciate Source of Sources.
385
00:18:45,259 --> 00:18:46,539
I think it's a great platform.
386
00:18:46,539 --> 00:18:51,765
I appreciate you taking some time out of your
busy life to chat with me and, you know, just a
387
00:18:51,765 --> 00:18:56,484
little podcaster here in rural South Dakota,
but I'm really appreciative of what you've
388
00:18:56,484 --> 00:18:57,044
built.
389
00:18:57,045 --> 00:19:01,204
And I was so happy to have just a few minutes
to let you share a little bit of your story and
390
00:19:01,204 --> 00:19:02,404
to talk about your platform.
391
00:19:02,404 --> 00:19:08,730
So any of our media people that are watching,
musicians and stuff as well, who I'm always
392
00:19:08,730 --> 00:19:11,289
encouraging to start their own podcast to get
out there.
393
00:19:11,289 --> 00:19:16,065
And this is how you build your career by
building a network of people that, you know,
394
00:19:16,065 --> 00:19:17,024
will care about you.
395
00:19:17,024 --> 00:19:21,664
And and that's what's been so exciting about
working on Source of Sources is there's some
396
00:19:21,664 --> 00:19:26,304
really interesting people on there already that
are interested in what you have to offer to the
397
00:19:26,304 --> 00:19:28,704
world, and it it's been a blessing to me.
398
00:19:28,704 --> 00:19:33,190
So, Peter, thank you for, taking some time for
me today, and thank you for being part of the
399
00:19:33,190 --> 00:19:33,749
scene.
400
00:19:33,750 --> 00:19:34,549
My pleasure.
401
00:19:34,549 --> 00:19:35,589
Thanks so much for having me.
00:00:03,199 --> 00:00:06,799
This program is part of the Scene Projects
podcast network.
2
00:00:07,759 --> 00:00:12,639
Scene Project features interviews with
independent musicians, comedians, and artists
3
00:00:12,639 --> 00:00:14,000
from across the Midwest.
4
00:00:15,485 --> 00:00:19,565
Become part of our community and support local
art wherever you are.
5
00:00:29,019 --> 00:00:31,739
Welcome in to another exciting episode of the
scene.
6
00:00:31,739 --> 00:00:37,179
I'm your host Bubba Starts, and with me today
from Source of Sources, Peter Shankman.
7
00:00:37,179 --> 00:00:38,619
Peter, welcome to the show.
8
00:00:38,619 --> 00:00:39,260
Good to be here.
9
00:00:39,260 --> 00:00:39,899
Thanks for having me.
10
00:00:40,564 --> 00:00:43,844
Well, I'm excited to chat with another
community builder.
11
00:00:44,004 --> 00:00:46,564
I've been using your platform for the last
couple of weeks.
12
00:00:46,564 --> 00:00:49,844
It's really been a game changer for us here at
the SCENE projects.
13
00:00:49,844 --> 00:00:54,644
But before we get into all of that, I'd love to
just kinda give you the floor and, let you give
14
00:00:54,644 --> 00:00:55,844
us a little bit of your backstory.
15
00:00:56,979 --> 00:00:57,460
Sure.
16
00:00:57,460 --> 00:01:00,339
So, you know, I it's always interesting.
17
00:01:00,659 --> 00:01:02,420
I wasn't supposed to be doing any of this.
18
00:01:02,420 --> 00:01:08,340
I was in I grew up born and raised New York
City kid, grew up with two musical parents.
19
00:01:08,340 --> 00:01:14,415
I went to high school performing arts, was in
graduate school studying fashion and portrait
20
00:01:14,415 --> 00:01:16,174
photography, lost my financial aid.
21
00:01:16,334 --> 00:01:18,334
Government said, your parents make too much
money.
22
00:01:18,334 --> 00:01:19,614
We're taking away your financial aid.
23
00:01:19,614 --> 00:01:21,775
I sent I sent them back a letter.
24
00:01:21,775 --> 00:01:24,814
Said the government or my parents do make too
much money.
25
00:01:24,814 --> 00:01:25,775
However, they keep it.
26
00:01:25,775 --> 00:01:26,974
Government didn't find that funny.
27
00:01:27,349 --> 00:01:30,629
So, moved back home to New York City.
28
00:01:31,750 --> 00:01:32,629
Was hanging out.
29
00:01:32,629 --> 00:01:38,229
It was the mid nineties, hanging out in a chat
room, that part of something called America
30
00:01:38,229 --> 00:01:41,349
Online, which if any of your listeners are 35,
they're not gonna know what that is.
31
00:01:41,685 --> 00:01:44,004
I went, someone in that chat room said, hey.
32
00:01:44,004 --> 00:01:45,604
My company's trying to build a newsroom.
33
00:01:46,325 --> 00:01:47,364
I said, sure.
34
00:01:47,364 --> 00:01:48,084
I have no experience.
35
00:01:48,084 --> 00:01:49,604
I have a journalism degree from Boston
University.
36
00:01:49,604 --> 00:01:50,084
No experience.
37
00:01:50,084 --> 00:01:50,965
That'll be great.
38
00:01:52,405 --> 00:01:57,530
Wound up getting hired to launch the AOL
newsroom down in Virginia, and that was my
39
00:01:57,530 --> 00:01:58,730
first and only real job.
40
00:01:58,730 --> 00:02:01,290
I worked for AOL for about three years.
41
00:02:02,010 --> 00:02:05,530
Moved back to New York City in the late
nineties when the .com boom was taking off,
42
00:02:05,530 --> 00:02:10,495
realized that I could move a lot faster than a
lot of the stoic sort of sort of old agencies.
43
00:02:10,495 --> 00:02:15,694
Launched a PR firm, blew it up in the .com
boom, sold it a couple years later, did wear
44
00:02:15,534 --> 00:02:19,455
roll, tried to take a year off, lasted about a
week, realized I didn't know how to relax,
45
00:02:19,830 --> 00:02:21,110
Blamed my parents.
46
00:02:21,669 --> 00:02:26,390
Started consulting for several years running
around in my late twenties, early thirties.
47
00:02:26,550 --> 00:02:31,509
Sort of just having fun, working for, different
companies all around the world.
48
00:02:32,655 --> 00:02:34,495
Eventually realized that I talked to everyone.
49
00:02:34,495 --> 00:02:36,415
A lot of that's because I'm massively ADHD.
50
00:02:36,574 --> 00:02:41,375
And when I, in talking to everyone, I have a
huge Rolodex, just people who know me, people
51
00:02:41,375 --> 00:02:44,974
who, you know, I I meet and on the airplanes.
52
00:02:45,790 --> 00:02:47,870
Finally, journalists just started saying, hey.
53
00:02:47,870 --> 00:02:48,990
You know everyone.
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00:02:49,150 --> 00:02:50,510
I'm doing a story on whatever.
55
00:02:50,510 --> 00:02:51,310
Who do you know?
56
00:02:51,629 --> 00:02:56,510
And that led to my building a a database,
called, at the time, Help A Reporter Out.
57
00:02:56,510 --> 00:02:57,790
Now it's Source of Sources.
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00:02:57,950 --> 00:03:02,735
And, essentially, this database was filled with
hundreds of thousands of people I've met over
59
00:03:02,735 --> 00:03:04,814
the years, and it kept growing and growing.
60
00:03:04,814 --> 00:03:09,375
And when a journalist needed a source on
deadline for any media outlet, New York Times,
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00:03:09,375 --> 00:03:12,575
Wall Street Journal, Oprah, whatever, they'd
use my service.
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And it was totally free on both sides.
63
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Still is.
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00:03:16,159 --> 00:03:21,120
Eventually, I sold it and took some time off,
wrote some books, got married, had a kid, got
65
00:03:21,120 --> 00:03:22,400
divorced, still have the kid.
66
00:03:25,360 --> 00:03:27,840
Journalists kept calling me and sources kept
calling me, hey.
67
00:03:29,465 --> 00:03:32,264
That thing you built, it's not as great anymore
now that you're not running it.
68
00:03:32,264 --> 00:03:33,784
Would you ever consider starting it again?
69
00:03:33,784 --> 00:03:34,504
I said, no.
70
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No.
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No.
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00:03:34,984 --> 00:03:37,465
And eventually, I they bothered me enough that
I said yes.
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00:03:37,544 --> 00:03:41,544
So now in addition to the several other things
I do, I have another full time job.
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00:03:41,544 --> 00:03:47,310
I run sourceofsources.com, which is about a
50,000 person mailing list, where twice daily
75
00:03:47,310 --> 00:03:55,069
we send out emails to, to entrepreneurs, small
businesses, marketing firms, PR firms,
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whatever.
77
00:03:55,469 --> 00:03:58,110
And these emails have queries from journalists
all over the world.
78
00:03:58,365 --> 00:04:02,284
And if you can answer any of the queries in
these emails, you do directly to the
79
00:04:02,284 --> 00:04:06,365
journalist, and you can get quoted, the same
day, next day in major newspapers.
80
00:04:06,365 --> 00:04:08,525
You can go on television, whatever, and it's
totally free.
81
00:04:08,525 --> 00:04:14,120
So that, in addition to a 100,000,000 other
things, is is is what I do on a daily Yeah.
82
00:04:15,240 --> 00:04:18,040
Well, like you, I wasn't supposed to be doing
this.
83
00:04:18,040 --> 00:04:23,560
So finding that database and introduced to it
from another, you know, podcast guest or just
84
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someone that I had a discovery call, shout out
to Paige.
85
00:04:26,279 --> 00:04:26,600
Thank you.
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00:04:27,214 --> 00:04:29,535
And, it it means a lot.
87
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Right?
88
00:04:29,774 --> 00:04:34,735
I I was, you know, equating to you off of, off
camera and our followers who know me.
89
00:04:34,735 --> 00:04:35,134
You know?
90
00:04:35,134 --> 00:04:42,290
I was a welder a few years ago and quit my job
to to pursue this because I saw a need for
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00:04:42,449 --> 00:04:46,689
especially in the music community, even though
I was a musician myself, like, there there's
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nobody out there that was really pumping those
up.
93
00:04:48,610 --> 00:04:52,050
I had released the song and, you know, I did
the local radio.
94
00:04:52,050 --> 00:04:55,810
I live in rural South Dakota, so not a lot of
media outlets anyway.
95
00:04:56,495 --> 00:05:02,334
And so I did, like, the the radio, the two news
stations, and and then, like, the media tour
96
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was over.
97
00:05:03,294 --> 00:05:05,214
And it was like, well, there's gotta be more
than this.
98
00:05:05,214 --> 00:05:11,055
And I was a big podcast fan, obviously listened
to a a lot of Joe Rogan, but also followed kill
99
00:05:11,055 --> 00:05:13,169
Tony and Tony Hinchcliffe's program.
100
00:05:13,169 --> 00:05:17,490
And to that, I was like, man, he's doing
nothing but helping independent comedians.
101
00:05:17,490 --> 00:05:20,529
Why couldn't you be doing that in the music
world?
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00:05:20,610 --> 00:05:24,689
And granted I wasn't doing the live show,
although I have developed some form of that we
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00:05:24,689 --> 00:05:26,129
call the songwriter showcase now.
104
00:05:26,735 --> 00:05:30,175
It was just getting on, getting reps and
starting to talk to people.
105
00:05:30,335 --> 00:05:35,455
You know, one of my first handful of interviews
was Bill Payne from the band Little Feet.
106
00:05:35,455 --> 00:05:36,495
You know, someone who's
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Of course.
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Yeah.
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Been in the music business forever, and they
were coming through Sioux Falls, South Dakota.
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And they found me because I was one of the only
media outlets focusing on the music business.
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So it was really, it took off very fast.
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We did a 100 episodes in nine months.
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Now we have over 400 episodes out there, 1,500
uploads on YouTube, 350,000 views.
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00:05:58,814 --> 00:06:03,134
So it really took off on me before I knew
necessarily what I was doing.
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00:06:03,854 --> 00:06:10,319
So to stumble into all of this, I've needed
these networks and these different places to
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00:06:10,319 --> 00:06:14,800
kinda fall into to get my bearings and to kinda
find out what I'm doing.
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00:06:14,800 --> 00:06:18,879
It's not necessarily always about the stories
or or what we're doing, but it's about
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00:06:18,879 --> 00:06:23,214
communicating with people who have been in,
publicists and all of these people.
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00:06:23,454 --> 00:06:29,214
And I'm kinda working in a lot of these spaces
that I have no idea and no experience with.
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Right.
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So
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00:06:29,615 --> 00:06:33,055
it's been nice just to kind of, you know, throw
a line out there.
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00:06:33,379 --> 00:06:34,500
I equate it to fishing.
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00:06:34,500 --> 00:06:37,540
You never know what you're gonna get, but you
cast your line out there.
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00:06:37,620 --> 00:06:42,659
If this email gets sent through, the first one
I did, I got three, four responses at that same
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00:06:42,659 --> 00:06:45,060
day, and now you're having conversations.
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00:06:45,060 --> 00:06:47,860
And do I need you know, am I looking for a
story every week?
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00:06:48,185 --> 00:06:48,504
No.
129
00:06:48,504 --> 00:06:50,105
But once a month, I throw my line out there.
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Hey.
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00:06:50,345 --> 00:06:54,585
This is kinda what we're looking for business
or or media professionals that are willing to
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00:06:54,585 --> 00:06:55,384
talk to us.
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00:06:55,464 --> 00:07:00,345
At the very least, they're gaining another
contact in the media world and having a story
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00:07:00,345 --> 00:07:01,064
put out about them.
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00:07:01,199 --> 00:07:05,759
And I'm gaining some valuable experience and
knowledge from people who have maybe been doing
136
00:07:05,759 --> 00:07:06,879
it a lot longer.
137
00:07:07,520 --> 00:07:11,680
The the phishing analogy definitely confirmed
that you are from South Dakota.
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00:07:11,680 --> 00:07:12,080
So we're good.
139
00:07:15,925 --> 00:07:20,805
Well and and without the Internet and without
meeting people like you who have been, you
140
00:07:20,805 --> 00:07:26,085
know, working to build these communities since,
you know, the the late nineties in the tech
141
00:07:26,085 --> 00:07:30,129
boom, I would never have gotten as far as I
have.
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00:07:30,129 --> 00:07:34,850
Now AI has had a bit to do with that as well
on, you know, the editing side and helping us,
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00:07:34,850 --> 00:07:38,930
you know, craft media pitches and decks and a
lot of things like that.
144
00:07:39,009 --> 00:07:40,529
Obviously, I have no problem talking.
145
00:07:40,665 --> 00:07:44,425
I knew this on camera part was going to be very
easy for me.
146
00:07:44,425 --> 00:07:49,384
It's really been all the stuff that nobody else
sees that's been my education and and what's
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00:07:49,384 --> 00:07:51,225
taken time to kinda get used to.
148
00:07:52,585 --> 00:07:57,529
It is crazy how, you know, turns of events
happen, and the next thing you know, you're
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00:07:57,529 --> 00:07:59,290
doing something completely unrelated.
150
00:08:00,089 --> 00:08:04,810
You know, not a day goes by where I I don't
think back to, like, high school.
151
00:08:04,810 --> 00:08:06,409
I went to high school of performing arts.
152
00:08:06,409 --> 00:08:06,649
Right?
153
00:08:06,649 --> 00:08:12,504
I graduated with Marlon Wayans, with Omar Epps,
with Jennifer Aniston, with Adrian
154
00:08:12,665 --> 00:08:14,105
What happened to your career?
155
00:08:14,584 --> 00:08:14,904
Yeah.
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00:08:14,904 --> 00:08:19,785
And, you know, what's funny because, in the
grand scheme of things, I I I make this joke.
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It's funny.
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00:08:20,185 --> 00:08:21,545
I use South Dakota as an example.
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00:08:21,545 --> 00:08:25,649
I say that, you know, if thirty five years
after I graduated, I could still if I was
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00:08:25,649 --> 00:08:28,529
living in South Dakota and thirty five years
after I graduated, I could still see my high
161
00:08:28,529 --> 00:08:33,169
school from where I was living, it might mean,
you know, you might wanna get out and and do
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00:08:33,169 --> 00:08:34,049
something with your life.
163
00:08:34,495 --> 00:08:35,934
I live in Midtown Manhattan.
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00:08:35,934 --> 00:08:39,774
I can still out of my high rise window here,
can still see my high school thirty five years.
165
00:08:39,774 --> 00:08:41,934
That doesn't mean I've done nothing quite the
opposite.
166
00:08:41,934 --> 00:08:42,335
You know?
167
00:08:42,335 --> 00:08:46,014
So it's just it's just so funny how how
everything comes full circle and how things
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work.
169
00:08:46,335 --> 00:08:48,730
It really it really always always cracks me up.
170
00:08:48,730 --> 00:08:50,330
I'm very lucky with what I do.
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Yeah.
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00:08:51,289 --> 00:08:54,250
And I don't live in my hometown, but we live in
my wife's hometown.
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And now she works at the school that she went
to school at.
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00:08:57,049 --> 00:09:01,610
She's a special education teacher and, you
know, and she loves it.
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00:09:01,610 --> 00:09:03,529
And and for me, I've been all over.
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00:09:03,585 --> 00:09:08,384
I I might have grown up in South Dakota, but,
you know, at 18, I read Kerouacs on the road
177
00:09:08,384 --> 00:09:11,504
and already being a guitar player at that
point, I was like, yeah.
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00:09:11,504 --> 00:09:13,745
I think I'm just gonna throw this thing on my
back and hit the West Coast.
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00:09:13,745 --> 00:09:16,545
Love done that, and I was selling magazines
door to door.
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00:09:16,545 --> 00:09:21,519
And, you know, I spent a year in Mexico, you
know, on the run from some legal troubles.
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00:09:21,519 --> 00:09:23,920
And I've done like, I've lived this massive
life.
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00:09:23,920 --> 00:09:28,800
And for me to kinda come back now and to live
the small town life where I get to walk my wife
183
00:09:28,800 --> 00:09:34,235
to school, you know, my kids to school, my wife
to work every day, And and to be very small,
184
00:09:34,394 --> 00:09:38,475
but I still get to go out on the road and tour,
and I get to visit these major markets and hang
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out.
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00:09:38,714 --> 00:09:39,995
I would never wanna live there.
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00:09:39,995 --> 00:09:41,835
You know, our mortgage is $600 a month.
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00:09:41,835 --> 00:09:42,955
I prefer that.
189
00:09:43,034 --> 00:09:45,195
I I was hoping you wouldn't tell me what your
mortgage is.
190
00:09:45,195 --> 00:09:45,355
Yeah.
191
00:09:45,355 --> 00:09:49,629
And you probably have you're probably recording
this in your podcasting room, which is a
192
00:09:49,629 --> 00:09:51,470
separate room with a door.
193
00:09:51,870 --> 00:09:52,190
You know?
194
00:09:52,190 --> 00:09:54,029
I I I can there's my dog.
195
00:09:54,029 --> 00:09:54,750
There's my couch.
196
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There's my kitchen.
197
00:09:55,470 --> 00:09:55,709
You know?
198
00:09:55,709 --> 00:09:58,110
I mean and then you're in my in my detached
199
00:09:58,269 --> 00:10:03,675
my detached garage in my backyard, which I know
that no one in New York City knows what that
200
00:10:03,675 --> 00:10:03,835
is.
201
00:10:03,835 --> 00:10:05,274
Well, we do have Central Park.
202
00:10:05,595 --> 00:10:06,475
There you go.
203
00:10:06,475 --> 00:10:07,995
Everybody's backyard.
204
00:10:09,754 --> 00:10:10,075
No.
205
00:10:10,075 --> 00:10:12,154
It's a it's a different lifestyle.
206
00:10:12,154 --> 00:10:17,889
And, you know, because of things like what
you've built with source of sources and, you
207
00:10:17,889 --> 00:10:22,610
know, obviously, with your previous, which also
a member of that one, but don't get nearly the
208
00:10:22,610 --> 00:10:27,730
traction there as I did with I I did not expect
a response that quickly.
209
00:10:28,184 --> 00:10:30,985
I did not expect it, and I really wasn't sure
of how it did.
210
00:10:30,985 --> 00:10:32,904
I was just like, well, I I'm in this group.
211
00:10:32,985 --> 00:10:34,024
I wanna submit a query.
212
00:10:34,024 --> 00:10:36,585
You know, I'm always looking for entertainers
to talk to.
213
00:10:36,745 --> 00:10:38,985
And it was within minutes.
214
00:10:39,144 --> 00:10:39,304
Yeah.
215
00:10:39,304 --> 00:10:44,139
Within minutes of seeing the email go out with
my query in it and immediately getting
216
00:10:44,139 --> 00:10:46,860
responses like, oh, this thing works and works
really well.
217
00:10:46,860 --> 00:10:47,500
Be good.
218
00:10:47,500 --> 00:10:48,779
This is a powerful tool.
219
00:10:48,779 --> 00:10:53,500
Be careful how you use it because, you know,
you already have a busy schedule, sir.
220
00:10:53,500 --> 00:10:59,024
So let's not and not to flood what you're
doing, but it's incredible.
221
00:10:59,105 --> 00:11:00,544
It's incredible to see it work.
222
00:11:00,544 --> 00:11:00,865
You know?
223
00:11:00,865 --> 00:11:05,024
The daily emails that go out and to see
everyone who's looking for it, and I'm going to
224
00:11:05,024 --> 00:11:08,704
be more than willing to answer any of those
for, you know, things that I fit in.
225
00:11:08,704 --> 00:11:13,879
And it's really become a a really, you know, a
vital part of my morning to kinda get out there
226
00:11:13,879 --> 00:11:19,000
and to see and to see what other people are
talking about, right, from a national
227
00:11:19,000 --> 00:11:23,320
perspective because my local paper isn't
covering a lot of lifestyle and different
228
00:11:23,445 --> 00:11:23,845
things.
229
00:11:23,845 --> 00:11:24,245
You know?
230
00:11:24,245 --> 00:11:27,445
I mean, obviously, they're covering the town
and what's happening at the high school sports
231
00:11:27,445 --> 00:11:28,725
and and that.
232
00:11:28,725 --> 00:11:32,565
So it's nice for me to kinda tap into what's
happening at the national level.
233
00:11:32,565 --> 00:11:35,684
What are people interested in for these major
publications?
234
00:11:36,004 --> 00:11:40,970
And then when we're ready to kinda put
ourselves out there for, when we have something
235
00:11:40,970 --> 00:11:45,129
big to share, I imagine that someone can use it
in that aspect as well.
236
00:11:45,529 --> 00:11:45,769
Yeah.
237
00:11:45,769 --> 00:11:49,610
I mean, there's it's it's it's really sort of
more one way from journalists to source for the
238
00:11:49,610 --> 00:11:51,449
for the the journalists looking for the source.
239
00:11:51,449 --> 00:11:55,754
But the nice thing is once you start using it,
you start to get an understanding of what these
240
00:11:55,754 --> 00:11:59,514
journalists are looking for, and you can go
directly to don't have to use my service to
241
00:11:59,514 --> 00:12:00,554
pitch to them directly.
242
00:12:00,794 --> 00:12:03,355
So there's definitely sort of a win on both
sides.
243
00:12:04,634 --> 00:12:05,754
It's incredible.
244
00:12:05,754 --> 00:12:11,970
I mean, obviously, I I know that you never saw
your life panning out like this thirty five
245
00:12:11,970 --> 00:12:17,170
years ago, but you seem very happy with with
what you've built.
246
00:12:17,170 --> 00:12:19,330
And and, obviously, you wouldn't have done it
again.
247
00:12:19,410 --> 00:12:26,024
Having built it, sold it, you you obviously
enjoy the community the community building part
248
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of it.
249
00:12:26,504 --> 00:12:26,825
Right?
250
00:12:26,825 --> 00:12:30,184
Is there kinda talk about that because I I'm
the same way.
251
00:12:30,184 --> 00:12:32,184
I I don't even really know what I'm doing.
252
00:12:32,184 --> 00:12:33,865
It's just it it's who I am.
253
00:12:33,865 --> 00:12:34,985
I'm always talking to someone.
254
00:12:34,985 --> 00:12:37,860
My wife laughs because she's not like that at
all.
255
00:12:37,940 --> 00:12:41,460
And she's like, like, you will find someone to
talk to everywhere we go.
256
00:12:41,539 --> 00:12:43,620
And, you know, now it's kinda part of my job.
257
00:12:43,620 --> 00:12:47,379
But talk about that aspect and the passion for
that specifically.
258
00:12:48,934 --> 00:12:53,095
Well, I'm a I'm a, you know, massive ADHD.
259
00:12:53,095 --> 00:12:53,495
Right?
260
00:12:53,495 --> 00:12:56,375
So because of that, I talk to everyone.
261
00:12:56,375 --> 00:13:00,294
And when I realized that I actually could be a
gift if I just shut up for a while and
262
00:13:00,294 --> 00:13:03,649
listened, That's where things started really
blowing up.
263
00:13:03,649 --> 00:13:07,490
When I understood that I could actually you
know, I that's what created this amazing
264
00:13:07,490 --> 00:13:07,970
database.
265
00:13:07,970 --> 00:13:09,730
That's what gets me the people in my lobby.
266
00:13:09,730 --> 00:13:11,490
Know, oh, call this guy or call that guy.
267
00:13:11,490 --> 00:13:15,250
You know, everyone wants to be that guy that
has a guy for whatever it is you need.
268
00:13:16,115 --> 00:13:21,954
I have a lot of guys and girls, you know,
people who I know who have I've met in one way
269
00:13:21,954 --> 00:13:25,475
or another, usually in an airplane or, you
know, in a hotel, a lobby, or whatever.
270
00:13:25,634 --> 00:13:29,360
And and and from that, it's nice to have those
connections.
271
00:13:29,360 --> 00:13:36,240
And my logic has always been if you've had any
modicum of success in your life, you have a
272
00:13:36,240 --> 00:13:38,480
responsibility to send the elevator back down.
273
00:13:39,040 --> 00:13:40,080
And I truly believe that.
274
00:13:40,585 --> 00:13:42,745
And so I've always tried to do that.
275
00:13:42,985 --> 00:13:45,945
My first company all my companies have really
been trying to help people.
276
00:13:45,945 --> 00:13:50,585
I've written several books on ADHD and sort of
how I use it to my advantage.
277
00:13:50,585 --> 00:13:53,865
And one that I wrote about nine years ago is
still in print and still being printed called
278
00:13:53,865 --> 00:13:55,945
faster than normal, published by Random House.
279
00:13:56,419 --> 00:13:59,379
And at least two or three times we get an email
from people.
280
00:13:59,379 --> 00:13:59,860
Oh my god.
281
00:13:59,860 --> 00:14:03,860
This the first book I've ever read that tells
me I'm not broken, and thank you so much.
282
00:14:03,860 --> 00:14:09,554
You know, I just there's enough, pardon the
expression, bad shit in the world.
283
00:14:09,554 --> 00:14:13,154
You know, if you have the ability to put out
some good stuff, you really you really should.
284
00:14:14,754 --> 00:14:15,954
I couldn't agree more.
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I mean, obviously, I'm running this show,
producing it myself on StreamYard.
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I do this.
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I have 13 shows on my four networks.
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You know, I'm probably doing too much, and a
lot of people couldn't handle one of these.
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But it's very important to me to kinda use that
as a superpower.
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If you have the ability to do all of these
things you know, this morning, I was editing a
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video for a show we have coming up on
Valentine's Day and doing that, and then I'm
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getting behind the camera and doing this and
producing the show.
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And later today, I'll have meetings on this.
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Like, I I'm wearing many hats all the time.
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I'd never considered a detriment.
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Now I've never been diagnosed ADHD, but they
put me in gifted classes when I was in second
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grade because they're like, look.
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You can't just talk to everyone.
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You know, tested in the top one percentile on
our standardized testing in second grade, and
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they were like, look.
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Okay.
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This boy and they called us gifted back then.
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They didn't call us.
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They didn't put a label on it and try to pump
us full of drugs in the nineties.
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They were like, hey.
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We're gonna give him algebra homework in
second, third grade.
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And so and then when we moved to South Dakota,
probably and the reason I started getting you a
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lot of trouble is that I went back to, like,
remedial classes, and there wasn't those
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resources then to push me where I needed to.
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I I'm finishing my homework in two minutes.
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Everybody else is still working on it, and and
I'm not being challenged.
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And I I feel like it's so important these days
to let people know that, like, you are not
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broken.
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Just because you operate differently than what
the standards of society are, it's just that no
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one's told you that you're special in a good
way, not like, you know
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Not short but special.
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Off the wall.
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So I wrote a kid's book, called The Boy With
the Faster Brain.
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And the premise behind that is exactly that.
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It's about a 12 year old kid named Peter who
keeps getting sent home with notes from the
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teacher and constantly in trouble and all that.
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And what he finally his parents finally take
him to see a therapist, and the therapist
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learns that, you know, the kid is incredible in
math, you know, the stuff that he loves,
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English or whatever.
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But when it comes to subjects he's not he
doesn't love, he's not that great.
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And he determine he discovers his brain works a
little faster.
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Right?
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So it was a great way to sort of teach these
kids, hey.
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You're not broken because, you know, I've been
I was told by teachers that I was broken from
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age five.
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That it wasn't wasn't called ADHD in the
seventies and eighties in New York City public
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school systems.
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It was called sit down, you're disrupting the
class.
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And so when you spend the first twenty years of
your life being told you're broken, you spend
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the next thirty in therapy trying to undo that.
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So if I can help one kid not have to do that
and maybe start a little earlier and to
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understand they're great, that's a win all
around.
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So that's kinda why I do what I do.
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I think my cat has ADHD.
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She's knocking over everything.
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She's getting all sorts
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of crazy.
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All cats all all cats have ADHD, but they also
don't give a shit.
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I I've I've had cats my whole life, and and,
you know, I I've they they literally they they
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watch you, and they get like, I'll be sitting
there, and the cat will be right on the counter
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staring at me as she knocks a glass mug off the
counter and watches it shatter.
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Just stares at like, what are you gonna do?
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You're not gonna do anything.
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Sit there.
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You know?
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And what are you gonna do?
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Throw me out?
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Yeah.
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You're gonna not feed me?
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Yeah.
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Yeah.
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Now I have now thanks to my daughter, I have a
I have a dog.
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I have a rescue dog who has been trained by the
cat.
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And, essentially, he I've never met a dog who
when you get out of bed, pulls the covers up
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and stays in bed.
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He's a cat.
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It's it's he's literally sleeping on the couch
right here.
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It's amazing.
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So great.
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00:17:48,000 --> 00:17:51,335
Well, I I know that you're doing, you know,
you're a public speaker.
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You obviously have all the books and
everywhere.
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Is there a website that people can find out
about that and then obviously, pitch Source of
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Sources as well?
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00:17:58,855 --> 00:17:59,174
Sure.
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00:17:59,174 --> 00:18:01,414
So Source Sources is just sourceofsources.com.
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You can sign up there.
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It's totally free.
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My life is at shankman.com, shankman.com, just
my last name.
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I'm at Peter Shankman on all the socials except
for, Twitter.
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I gave that up about three years ago because
it's ick, but I'm everywhere else.
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I have a pretty big Instagram, which tend to be
either me complaining about training for some
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triathlon or marathon or bodybuilding something
or or reels of me traveling with my daughter.
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00:18:30,684 --> 00:18:35,180
So I I try to have a lot of fun, but, yeah, I'm
I'm very easily available online.
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You can find me.
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I I do respond to all my own emails.
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My assistant doesn't let me book my own
calendar, but I do respond to all my own
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emails.
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00:18:41,819 --> 00:18:42,700
Fantastic.
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Well, Peter, I I appreciate Source of Sources.
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I think it's a great platform.
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I appreciate you taking some time out of your
busy life to chat with me and, you know, just a
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00:18:51,765 --> 00:18:56,484
little podcaster here in rural South Dakota,
but I'm really appreciative of what you've
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built.
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00:18:57,045 --> 00:19:01,204
And I was so happy to have just a few minutes
to let you share a little bit of your story and
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to talk about your platform.
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00:19:02,404 --> 00:19:08,730
So any of our media people that are watching,
musicians and stuff as well, who I'm always
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encouraging to start their own podcast to get
out there.
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00:19:11,289 --> 00:19:16,065
And this is how you build your career by
building a network of people that, you know,
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00:19:16,065 --> 00:19:17,024
will care about you.
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00:19:17,024 --> 00:19:21,664
And and that's what's been so exciting about
working on Source of Sources is there's some
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00:19:21,664 --> 00:19:26,304
really interesting people on there already that
are interested in what you have to offer to the
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world, and it it's been a blessing to me.
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00:19:28,704 --> 00:19:33,190
So, Peter, thank you for, taking some time for
me today, and thank you for being part of the
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scene.
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My pleasure.
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Thanks so much for having me.
