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In legal marketing, tech is no longer just a support function—it’s the engine driving personalization, growth, and smarter strategy.  In the latest episode of The Pursuit Desk, Jason Noble sits down with Kelly Sweeney, Senior Manager of Marketing Technology, for a wide-ranging conversation on the e…
In this episode of The Pursuit Desk, Jason Noble sits down with Mike Mellor, CEO and Founder of 742advisors, to discuss the challenges law firms face in their pitch and proposal processes. Mike highlights how firms lose up to $450K annually due to inefficiencies, and why integrating data and proac…
In an industry where innovation often faces resistance, law firm leaders are starting to recognize the undeniable impact of data-driven decision making. This week on The Pursuit Desk, we’re thrilled to welcome former Head of Commercial Management at HSBC, Richard Crabb, to explore how data a…
Recorded live at the 2025 LMA Annual Conference, this episode features Jason Noble in conversation with Roy Sexton, Chief Marketing Officer of Vedder Price. Known for his charisma and candor, Roy shares why storytelling and narrative memory are the secret weapons of effective legal marketing. He …
The legal industry has long debated the value of client panels—do they truly guarantee work, or is there a bigger game at play? In the latest episode of The Pursuit Desk, new Chief Revenue Officer, Mark Bilson, joins Jason Noble to break down the realities of legal procurement, panel arrangements,…
Zastrzeżenie: Podcast i grafika osadzone na tej stronie pochodzą z Jason Noble @ ikaun, który jest własnością jego właściciela i nie jest powiązany ani wspierany przez Listen Notes, Inc.