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💡 Negotiation isn’t just for boardrooms - it’s a daily skill that can change your business and your life.
In Episode 201 of The Profitable Cleaner, we sit down with Heather DeSiena - a strategic sales leader, keynote speaker, and corporate trainer with 13+ years of experience in cybersecurity, leadership, and coaching. From her early days as a news anchor to becoming a sought-after negotiation expert, Heather shares how to navigate high-stakes deals, avoid burnout, and build a career with integrity and purpose.
Whether you’re a CEO, sales professional, or just looking to advocate for yourself better, this episode delivers actionable strategies you can apply immediately.
🎧 What You’ll Learn:
- ✅ How to approach negotiation as a win-win - not a battle.
- ✅ Why burnout is real, and the “maintenance vs. growth” mindset you need to recover.
- ✅ The role of integrity and network in long-term business success.
- ✅ Practical ways to ask better questions and get better results in sales.
- ✅ How to identify and connect with the right mentors at the right stage of your career.
⏱ Episode Breakdown:
- 00:00 - Introduction & Heather’s career journey
- 06:30 - Why negotiation is for everyone, not just “dealmakers”
- 13:45 - Asking better questions & becoming a better listener
- 20:15 - Burnout, nervous system health & the power of rest
- 28:40 - Maintenance vs. growth in business and life
- 34:15 - Why your network is your safety net
- 40:25 - Women in leadership and wage gap realities
- 48:50 - Mentorship, finding the right people, and avoiding bad influence
- 56:20 - The importance of integrity in business
- 1:02:10 - Heather’s personal goals & what’s next
🎟New Event Coming Soon
We’re leveling up. Our next live event is in February 2026 in Dallas, TX. Stay tuned for the exact date and registration link. The room will be full of leaders you want to learn from. Don't miss it. ➡ Join the Waitlist
Connect with Heather DeSiena:
- 🔗 LinkedIn: Heather DeSiena
- 🌐 Website: HeatherDeSiena.com
- 📸 Instagram: @heatherdesiena
🔗 Explore More:
- Sales Masterclass Episode → https://www.youtube.com/watch?v=kgTHnMpmyFA
- Join the Profit Advisory Board (Our Business Growth Community) → https://advisoryboard.profitablecleaner.com/
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🙌🏼 Join Our Community:
- 🚀 Facebook Group: https://www.facebook.com/groups/profitablecleaner/
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