O TYM ODCINKU
When someone is spending a couple thousand dollars on a laptop, a quick answer from ChatGPT probably won’t cut it. They want advice from someone they trust. So how do you become that person?
In this episode, Dave Yovanno talks with Josh van Aalst, founder of Just Josh, who left a senior career on Wall Street to help people make sense of complicated tech purchases. Josh shares why he doesn’t see AI as a threat to creators, what his years as a DJ taught him about building an audience, and how his team uses AI to make more content without sacrificing quality or their own judgment.
He also has some strong opinions on how brands work with creators, from why affiliate partnerships can be more effective than sponsorships to how negative reviews can actually build trust. Plus, he looks at what’s next for online shopping, including more personalized experiences that help people find what’s right for them.
If you’re curious about what it takes to build trust with an audience in the age of AI, this episode is worth a listen.
This podcast episode was produced by Quill.
