The Mastermind Project - Episode #41 - Story Selling

This month’s big 3. Attend this event. And walk away with:

1. Different places stories should appear - so you are ‘selling without selling.’

So prospects chase you versus the (awkward) other-way-around.

2. A simple method to teach referral partners exactly how-to-talk-about-you.

So they’re creating congruent expectations and new prospects ‘show up right.’

3. The 6-ingredient formula for dynamic stories.

Used by missionaries and Hollywood professionals alike, this'll turn any customer win into a magnetic marketing tool.

The Mastermind Project is a shared learning and networking event that meets monthly live in St. Louis. There's no cost to attend. (Unable to attend live? Check out the Mastermind Project Podcast.)

Held from 10:00-11:30a on the 3rd Thursday of each month (except December), the event shares provides practical wisdom, relatable ways to communicate, and a variety of approaches for personal and professional growth, while also connecting you with other like-minded professionals.

It's a combination that naturally helps you build your very own radically referable business, where you can move away from the stress of constantly "chasing" business and instead enjoy having ideal clients and strategic partners that refer you often so you can focus on doing what you do best: providing massive value and expertise in your industry.

Sessions answer questions like:

~ How can I reignite my passion for work and be happier at home?

~ Is it possible to be successful without working in, or on, my business 24/7?

~ How can I strengthen both my personal & professional relationships?

~ Can I still be "who I am" while creating a referral network?

~ What can I do to build my strengths in a way that will get me results?

~ How can I become a go-to person in my industry?

Brian McRae is an award-winning mortgage loan officer who recognized that business people needed another channel to build their livelihoods. To answer this need, in 2011 Brian launched a live monthly event—hosted in his hometown of St. Louis—geared toward professional service providers who depend on referrals for their viability. Brian has since helped countless people make their businesses radically referable and successful with this shared learning and networking event designed to build YOUR business.

Mastermind Project celebrates its 12th anniversary in 2023 and continues on with the same spirit and heart that has attracted and helped thousands over the last decade.

The event's mission has always been to bring business owners and service professionals together to share their best business-building tips, grow and learn from each other, and consistently raise the bar for themselves and others.

"I love that this event dives deeper into the subject matter of referrals. The panels consist of real people who struggled with the same obstacles as everyone else, and implemented changes to their practices that helped turn things around."

"I attended Mastermind yesterday for the 2nd time, and the time I spent with you and so many others was the highlight of my month, professionally. I love the insights that you bring to us from thought leaders and I so appreciate your teaching style. The way you incorporate the activity in with the lesson is so powerful! Thank you so much for creating the event." - David Noble

"I’ve been attending Mastermind for more than 10 years. So many people have blessed me personally and professionally through connections made at this event." - Dan Luigs