O TYM ODCINKU
Too often, marketers are stuck between a rock and a hard place. Also known as between CXOs and Sales. Between conflicting goals, metrics, and expectations, marketing departments everywhere have difficulty doing their job.
That's why we sat down with Dave Gerhardt, CMO at Privy and founder of DGMG, to discuss how marketers can overcome these obstacles. Dave will debunk why sales and executives tend to not "get" marketing and what you can do to prove your worth and come out on top.
Język angielski
Stany Zjednoczone
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INNE ODCINKI W TYM PODCASCIE
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Jeff Perkins, CMO and Head of Product at ParkMobile, shares his wisdom on why sales and marketing don't get along, what marketing can do to fix it, how any marketer can grow into their role, and how to avoid becoming a Milton.
Mike Tatum, Growth Marketing and Lead Generation mastermind from Kinsta, shares how marketing needs to build a marketing flywheel to increase the volume and quality of leads.
Jay Hauck, VP at Rational 360 and former CMO of CSRA, shares how and why he produced not one but TWO super bowl commercials for a government contractor, wrapped bus stops and converted his team into a corporate newsroom. Listen in to find out what he considers criminal in marketing and how he think…
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