The 96%

Brilliant founders are building the future everywhere, not just in America. Real founders. Real constraints. Real strategies from entrepreneurs building world-changing companies across the globe.

The Founders Playbook is a podcast for entrepreneurs building companies outside the American tech bubble. Host Neil Marshall, Development Director at ChangeSchool London, brings you hard-won lessons from technology and engineering founders across the UK, Finland, Spain, Brazil, India, Syria, and beyond.

Forget the glitzy unicorn stories. This is about real entrepreneurship in capital-constrained environments: bootstrapping, protecting IP, building physical products, and scaling without millions in VC funding.

In this introductory episode, Neil sets the stage for a series featuring founders who've built £800K companies on £50K budgets, launched satellites, trained elite athletes, and created technologies saving healthcare systems billions, all from outside the Silicon Valley ecosystem.

Drawing on ChangeSchool London's work with entrepreneurs in 30+ countries, The Founders Playbook shares the strategies, struggles, and breakthroughs that don't make the headlines but make all the difference.

Meet Your Host

Neil Marshall, Development Director at ChangeSchool London, is your guide. He's not an observer from the sidelines; he's been in the trenches, working with and supporting entrepreneurs in more than 30 countries, from the UK to Uzbekistan to Kenya. He's watched them struggle and celebrate their wins, and now he's bringing their hard-won wisdom directly to you.

Your front-row seat to the real stories of resilience, problem-solving, and innovation starts here. This is the podcast for the rest of us.

Subscribe now and join us for the podcast built for founders like you.