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Are you ready to finally break free from the overwhelming procrastination and burn out?
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If you're ready to focus on what truly matters and create momentum to reach and exceed your goals in business and in life, then this content is for you.
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Welcome to the Efficiency Advantage.
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So here's the world class productivity expert and your host, Coach Julie.
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Welcome back to the Efficiency Advantage podcast.
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I'm your host, Julie Shulam, and today I have a really special treat for you because this episode we are joined by Maychin McDonald.
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He is an award-winning executive coach, best-selling author, speaker, and CEO peer advisory group chair.
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He is someone I have known for several years.
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He is amazing.
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And through his Pro Brilliance Leadership Institute, Machen has spent more than two decades helping business owners and leaders unlock their potential, elevate their teams, and build companies that thrive without sacrificing the life they want to live.
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Machin, welcome.
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I'm delighted to have you here today.
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Oh, it's great to be here too late.
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Thank you so much for taking your time and sharing some of your brilliance with us today.
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So before we dive into discussing your wonderful book, because I really want to get to that, would you share a little bit about the work that you do as a strategic business coach?
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Sure.
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As you know, as a coach, a lot of it is really deep listening.
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Right?
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It's hearing what's not said.
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Uh it's listening for frameworks and contexts, which are fancy ways of saying beliefs.
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And a lot of times they're either limiting or liberating.
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So uh if I hear something that's uh I can help somebody see it where they're being held back, uh I get to feed that in front of them so they can make decisions.
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And you know, I've heard it said that it's not who we think we are that holds us back, it's who we think we're not.
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Oh, nicely said.
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And just recently, uh last week, last Thursday, as a matter of fact, I was working with one of my business owners and he he wasn't doing what we agreed that it should be done.
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And so I kept asking him, you know, well, what's getting in the way?
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What's getting in the way?
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Who do you need to be to break through that?
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And he kind of kept coming up with different excuses.
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And eventually, you know, we we got to where we needed to, and he kind of recommitted to things.
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And at the end of it, I hope it's okay to say this on your podcast, but he said, Thanks for not co-signing on my Yeah, that these are real, real life experiences and situations that, yeah, as coaches we encounter on a regular basis.
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And I know just from knowing you, you are wonderful at listening and and also being able to get into what people are needing and helping them figure that out and get and basically get out of their own way, right?
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Yeah, yeah.
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Yeah, I mean, when you think about it, people only have two problems, right?
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They know what they need, but they don't know how to get it or go about getting it.
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And number two, they don't know what they need or want.
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True.
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And I find that most people fall into that second category, right?
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They're not clear.
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How many times have you asked a client, you know, what do you want?
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And they'll tell you what's not working or what they don't want.
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And you're like, okay, but what do you want?
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And then they kind of say it again, and you're like, Yeah, go around circles.
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Yeah, it takes a couple times for them to go, oh, because it's they don't feel they can or they deserve to have it.
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That's true.
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I encounter that with clients as well.
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Yes, it's uh it's a self-esteem issue many times, and just I'm not deserving of that.
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And being able to verbalize it and then be vulnerable enough to let someone like one of us help with that, yeah, is is it's a it's a big ask.
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Yeah, so vulnerability is scary, right?
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Very much a lot of people think it's weakness, but it's really courageousness.
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I agree.
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I agree, yes, absolutely.
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And and then they feel so wonderful when they you know go from where they are to where we get them and where they where they want to be.
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And they're like, wow, this is this is possible.
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Yeah, it's a little messy in the middle.
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Oh, yes, but we help hold their hand through that messiness so they get through it, and I know you do that beautifully.
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So I I really uh thank you for sharing that.
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That was a great story.
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And speaking of stories, tell tell us about the book that you just came out with.
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This is a new one, and what prompted that?
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Well, um, yeah, so if I'll just hold it up so people can see it.
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It's called The Magic Elements of Elevated Leadership.
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And anybody that knows me knows I kind of take some frameworks and then I'll put them into the form of an acronym so that people can remember it.
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And so what I found in a lot of the conversations with the CEOs and the business owners that I work with is there was common themes in everything we were always talking about.
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And so the M in magic is making good decisions or better decisions more quickly, right?
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Business owners that's their their life is having to make decisions.
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And so what are some frameworks that can help people make good decisions, right?
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And the reality of it is that our decisions are easy when our values are clear, right?
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Roy Disney, Walt Disney's brother, said that because they had to make a lot of decisions, and it was like, well, when your values are clear, your decisions are easy.
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And so a lot of this helps around that as well as other things.
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The A in magic is accountability, right?
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Holding our team accountable, but also holding ourselves accountable.
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And then so the G is growth, right?
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If a business not growing, it's not surviving.
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The I is isolation, lonely at the top, and the C is challenges, right?
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How do we navigate challenges?
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So what I did is I wrote three chapters around each one of those elements.
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So there's like a case study of what a client was going through, and then what the framework is, because there's three different frameworks for each one of those.
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What is that?
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And then at the very end of each chapter, there's like an executive brief.
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So if they just wanted to kind of go just to the executive brief and get the gist of it or the digest of it, they could do that.
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So um I bumped into a couple of people that I've shared the book with, and they're like, Oh my gosh, this is like my new desk reference.
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When they're up against something, they just flip to that section of the book.
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And so that's yeah.
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Wow.
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So who who who's the target market for this book?
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Who are the people that should read be reading this?
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Well, yeah, so the target market are business owners, um, anybody really in leadership, and and primarily CEOs.
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Um, because CEOs really are kind of lonely at the top.
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They're surrounded by a lot of people, right?
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They have their executive team, but their executive team is gonna kind of tell them what they think they want to hear, you know, a little bit biased.
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Their board, you know, expects them to have it all together and not be thinking out loud or trying to figure out.
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Family is tired of hearing about it, you know, and typically the friends are not other CEOs or business owners.
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So they're like, you know, I can't really feel sorry for you, you know, when you're not hitting your$20 million target kind of a thing.
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So, you know, they need somewhere to go, and this book is, you know, somewhere to go.
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It sounds like a wonderful reference, basically.
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It's something that people can just use as they're as they're living their business life.
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Yeah, it's it sounds excellent.
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Uh, I'm I I know it is because you've written more.
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This is not your first book.
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Not my first rodeo.
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Yeah, not your first rodeo.
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How many books have you written now?
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Um, this will be number seven.
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Wow.
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Okay, amazing.
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And how can people find this book?
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Um, it's on Amazon currently.
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Um, it's on a lot of other platforms, but most people know Amazon, so it's there.
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Wonderful, wonderful.
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So um, I know I'm I'm I've always been fond of your acronyms.
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And I just kind of think of you as the acronym guy, you know, and you're right, because it does help us to remember some of the wonderful tools that you impart to your clients and those of us lucky enough to get to hear you in other in other arenas.
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So tell me a little bit more about you know what what do you want people to to come away with today?
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What can we what can we learn most about what Machin brings to the world?
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What I bring to the world.
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Um it's probably two things, and they're they're closely related.
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Um the first is that everybody is enough just as they are.
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Now we live in an ever-expanding universe, so you know, we're wanting to run faster, jump higher, make more, do more, part of the human condition.
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But in this moment, you have everything that you need, and you are enough.
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And to remember that really in our heart and take off the strangleholder, the choker, you know, that limits our resourcefulness.
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And so that's that's what I get to do to help people.
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Um and a lot of it is there's there's a quote by Coolio, and it says, I'm not who I think I am.
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I'm not who you think I am.
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I am who I think you think I am.
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Oh my god.
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Okay.
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Right?
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Yeah, and so with everybody, we're we're a different person, right?
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With our spouse, with our kids, with our clients, with our team, with strangers, right?
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We we show up a little bit differently based upon who we think they think we are.
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Yes, right, and so you know, there it's like we're running around with all these little altered egos.
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And it's like, which one do we want to plug into or optimize, right?
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We get to be whoever we get to be in that moment, right?
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So we get to be resourceful, we get to be, you know, assertive, we get to be maybe what scares us most, whatever that is.
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And so what I found is the trick to really stepping into the enoughness is to come from love.
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Right?
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There's a a phrase in a book called A Course of Miracles, and it says, Nothing real can be threatened, nothing unreal exists.
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And what they're talking about is love.
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Yes.
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And so if we can come to that loving, wise part of ourself and look at what's going on and operate from there, it always works out.
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But it's when we fall off center to fear, angst, insecurity, or doubt and run from there that you know takes a lot of effort.
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Oftentimes it's not a good choice, takes more effort to undo.
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So if we can just moment to moment to moment, you know, and it's not like we just get there and stay there, right?
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So it's this constant balancing act.
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But if we can kind of just stay in this place rather than flopping over, right?
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And the good news is that everything that shows up in our life, the situations, the circumstances, the people are there to reveal to us where we're not here.
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Where we're not free.
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Right.
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And so, you know, this happens over here, you know, something that our reaction might be, ah, and we react, react, react.
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The trick is to come back center and realize we can create from here rather than react from here.
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And here's a fun one.
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If you write down the word reaction, and then you take the C and the word reaction and you move it to the front, you get creation.
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I love that right.
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So it's just this constant, you know, as soon as you recognize or wake up or become aware that you're reacting to the fear, the angst, the insecurity, the doubt, that's uh the wake-up call.
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Oh, I've got a choice, I get to create.
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Yes.
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And I always look at things from the productivity lens, the efficiency lens.
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And what you're saying, um, what I'm hearing is when you're when someone is not in that, in that place where they are who they need to be, and who they really are, uh they're not going to be in the space to be the productive, efficient person that they can be either.
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So it affects so many just different aspects of our lives.
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And it's not just our personal life, it is our business life.
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And those two are always, always going to be affecting one another.
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So I love, I love what you shared.
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And I hope listeners are are really taking all this in because this is some very sage advice and idea, uh, concepts from from Maitin today.
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Simple stuff, not easy.
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Yeah, exactly.
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As most things in life are.
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Well, I'm so delighted that you were able to be here today.
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And um, thank you for being on the show today.
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And um can you just uh briefly tell us where people can find you?
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Sure.
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Uh my website is crowbrilliance.com.
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Um, you know, probably have a link, I'm sure, and everything.
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Uh the other place I hang out quite a bit is LinkedIn.
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Um I'm on there every day, you know, commenting on people's posts, sharing some things that I observe.
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And uh that's those are probably the two places uh that I hang out.
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Excellent.
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Yes, and if you are following me, you can also get to Machin because we are connected on LinkedIn as well.
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So uh it's wonderful again to have you.
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Thank you so much for your wonderful thoughts and ideas.
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And I want to thank everyone for being here today and giving part of your day to listen to us.
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And if you have not done so already, please subscribe to the podcast, share it with someone who you think might really enjoy it.
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And until then, have a productive day.
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Thanks, Julie.
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Thank you.
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So that's it for today's episode of the Efficiency Advantage.
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Head on over to Apple Podcasts iTunes or wherever you listen and subscribe to the show.
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One lucky listener every single week that posts a review on Apple Podcasts or iTunes will win a chance the grand prize drawing to win a private VIP day with Coach Julie herself.
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Be sure to head on over to the efficiencyadvantage.com and pick up a free copy of Coach Julie's gift and join us on the next episode.
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Are you ready to finally break free from the overwhelming procrastination and burn out?
00:00:10.080 --> 00:00:20.879
If you're ready to focus on what truly matters and create momentum to reach and exceed your goals in business and in life, then this content is for you.
00:00:21.199 --> 00:00:23.839
Welcome to the Efficiency Advantage.
00:00:30.559 --> 00:00:37.840
So here's the world class productivity expert and your host, Coach Julie.
00:00:44.799 --> 00:00:48.320
Welcome back to the Efficiency Advantage podcast.
00:00:48.399 --> 00:00:57.359
I'm your host, Julie Shulam, and today I have a really special treat for you because this episode we are joined by Maychin McDonald.
00:00:57.520 --> 00:01:05.599
He is an award-winning executive coach, best-selling author, speaker, and CEO peer advisory group chair.
00:01:06.000 --> 00:01:08.560
He is someone I have known for several years.
00:01:08.799 --> 00:01:10.319
He is amazing.
00:01:10.560 --> 00:01:27.840
And through his Pro Brilliance Leadership Institute, Machen has spent more than two decades helping business owners and leaders unlock their potential, elevate their teams, and build companies that thrive without sacrificing the life they want to live.
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Machin, welcome.
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I'm delighted to have you here today.
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Oh, it's great to be here too late.
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Thank you so much for taking your time and sharing some of your brilliance with us today.
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So before we dive into discussing your wonderful book, because I really want to get to that, would you share a little bit about the work that you do as a strategic business coach?
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Sure.
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As you know, as a coach, a lot of it is really deep listening.
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Right?
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It's hearing what's not said.
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Uh it's listening for frameworks and contexts, which are fancy ways of saying beliefs.
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And a lot of times they're either limiting or liberating.
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So uh if I hear something that's uh I can help somebody see it where they're being held back, uh I get to feed that in front of them so they can make decisions.
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And you know, I've heard it said that it's not who we think we are that holds us back, it's who we think we're not.
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Oh, nicely said.
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And just recently, uh last week, last Thursday, as a matter of fact, I was working with one of my business owners and he he wasn't doing what we agreed that it should be done.
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And so I kept asking him, you know, well, what's getting in the way?
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What's getting in the way?
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Who do you need to be to break through that?
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And he kind of kept coming up with different excuses.
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And eventually, you know, we we got to where we needed to, and he kind of recommitted to things.
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And at the end of it, I hope it's okay to say this on your podcast, but he said, Thanks for not co-signing on my Yeah, that these are real, real life experiences and situations that, yeah, as coaches we encounter on a regular basis.
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And I know just from knowing you, you are wonderful at listening and and also being able to get into what people are needing and helping them figure that out and get and basically get out of their own way, right?
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Yeah, yeah.
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Yeah, I mean, when you think about it, people only have two problems, right?
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They know what they need, but they don't know how to get it or go about getting it.
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And number two, they don't know what they need or want.
00:03:51.120 --> 00:03:51.599
True.
00:03:51.840 --> 00:03:55.840
And I find that most people fall into that second category, right?
00:03:55.919 --> 00:03:56.560
They're not clear.
00:03:56.639 --> 00:04:00.560
How many times have you asked a client, you know, what do you want?
00:04:01.120 --> 00:04:04.240
And they'll tell you what's not working or what they don't want.
00:04:04.319 --> 00:04:06.240
And you're like, okay, but what do you want?
00:04:06.319 --> 00:04:09.840
And then they kind of say it again, and you're like, Yeah, go around circles.
00:04:10.080 --> 00:04:16.319
Yeah, it takes a couple times for them to go, oh, because it's they don't feel they can or they deserve to have it.
00:04:16.639 --> 00:04:17.279
That's true.
00:04:17.439 --> 00:04:19.839
I encounter that with clients as well.
00:04:20.079 --> 00:04:26.959
Yes, it's uh it's a self-esteem issue many times, and just I'm not deserving of that.
00:04:27.360 --> 00:04:40.879
And being able to verbalize it and then be vulnerable enough to let someone like one of us help with that, yeah, is is it's a it's a big ask.
00:04:41.199 --> 00:04:44.399
Yeah, so vulnerability is scary, right?
00:04:44.639 --> 00:04:48.399
Very much a lot of people think it's weakness, but it's really courageousness.
00:04:48.720 --> 00:04:49.600
I agree.
00:04:49.839 --> 00:04:52.000
I agree, yes, absolutely.
00:04:52.160 --> 00:05:00.800
And and then they feel so wonderful when they you know go from where they are to where we get them and where they where they want to be.
00:05:00.879 --> 00:05:03.360
And they're like, wow, this is this is possible.
00:05:03.600 --> 00:05:05.439
Yeah, it's a little messy in the middle.
00:05:05.600 --> 00:05:17.920
Oh, yes, but we help hold their hand through that messiness so they get through it, and I know you do that beautifully.
00:05:18.240 --> 00:05:21.519
So I I really uh thank you for sharing that.
00:05:21.680 --> 00:05:23.040
That was a great story.
00:05:23.279 --> 00:05:30.720
And speaking of stories, tell tell us about the book that you just came out with.
00:05:30.959 --> 00:05:34.160
This is a new one, and what prompted that?
00:05:35.360 --> 00:05:39.600
Well, um, yeah, so if I'll just hold it up so people can see it.
00:05:39.839 --> 00:05:43.600
It's called The Magic Elements of Elevated Leadership.
00:05:44.240 --> 00:05:54.160
And anybody that knows me knows I kind of take some frameworks and then I'll put them into the form of an acronym so that people can remember it.
00:05:54.399 --> 00:06:09.680
And so what I found in a lot of the conversations with the CEOs and the business owners that I work with is there was common themes in everything we were always talking about.
00:06:09.920 --> 00:06:18.959
And so the M in magic is making good decisions or better decisions more quickly, right?
00:06:19.199 --> 00:06:24.079
Business owners that's their their life is having to make decisions.
00:06:24.480 --> 00:06:30.079
And so what are some frameworks that can help people make good decisions, right?
00:06:30.240 --> 00:06:35.600
And the reality of it is that our decisions are easy when our values are clear, right?
00:06:35.839 --> 00:06:45.120
Roy Disney, Walt Disney's brother, said that because they had to make a lot of decisions, and it was like, well, when your values are clear, your decisions are easy.
00:06:45.279 --> 00:06:49.839
And so a lot of this helps around that as well as other things.
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The A in magic is accountability, right?
00:06:54.639 --> 00:06:58.240
Holding our team accountable, but also holding ourselves accountable.
00:06:59.120 --> 00:07:03.120
And then so the G is growth, right?
00:07:03.199 --> 00:07:06.639
If a business not growing, it's not surviving.
00:07:07.040 --> 00:07:13.120
The I is isolation, lonely at the top, and the C is challenges, right?
00:07:13.199 --> 00:07:14.560
How do we navigate challenges?
00:07:14.720 --> 00:07:20.000
So what I did is I wrote three chapters around each one of those elements.
00:07:20.160 --> 00:07:30.639
So there's like a case study of what a client was going through, and then what the framework is, because there's three different frameworks for each one of those.
00:07:30.879 --> 00:07:31.680
What is that?
00:07:31.839 --> 00:07:35.600
And then at the very end of each chapter, there's like an executive brief.
00:07:35.680 --> 00:07:42.399
So if they just wanted to kind of go just to the executive brief and get the gist of it or the digest of it, they could do that.
00:07:42.639 --> 00:07:48.959
So um I bumped into a couple of people that I've shared the book with, and they're like, Oh my gosh, this is like my new desk reference.
00:07:50.800 --> 00:07:54.319
When they're up against something, they just flip to that section of the book.
00:07:54.399 --> 00:07:56.800
And so that's yeah.
00:07:57.360 --> 00:07:57.759
Wow.
00:07:57.920 --> 00:08:00.879
So who who who's the target market for this book?
00:08:01.040 --> 00:08:03.040
Who are the people that should read be reading this?
00:08:03.360 --> 00:08:11.680
Well, yeah, so the target market are business owners, um, anybody really in leadership, and and primarily CEOs.
00:08:12.000 --> 00:08:16.399
Um, because CEOs really are kind of lonely at the top.
00:08:16.480 --> 00:08:18.240
They're surrounded by a lot of people, right?
00:08:18.319 --> 00:08:27.839
They have their executive team, but their executive team is gonna kind of tell them what they think they want to hear, you know, a little bit biased.
00:08:28.079 --> 00:08:35.919
Their board, you know, expects them to have it all together and not be thinking out loud or trying to figure out.
00:08:36.320 --> 00:08:43.679
Family is tired of hearing about it, you know, and typically the friends are not other CEOs or business owners.
00:08:43.759 --> 00:08:51.600
So they're like, you know, I can't really feel sorry for you, you know, when you're not hitting your$20 million target kind of a thing.
00:08:51.919 --> 00:08:57.840
So, you know, they need somewhere to go, and this book is, you know, somewhere to go.
00:08:58.639 --> 00:09:01.360
It sounds like a wonderful reference, basically.
00:09:01.519 --> 00:09:07.440
It's something that people can just use as they're as they're living their business life.
00:09:07.679 --> 00:09:10.159
Yeah, it's it sounds excellent.
00:09:10.240 --> 00:09:13.360
Uh, I'm I I know it is because you've written more.
00:09:13.440 --> 00:09:15.039
This is not your first book.
00:09:15.440 --> 00:09:16.320
Not my first rodeo.
00:09:16.720 --> 00:09:17.919
Yeah, not your first rodeo.
00:09:18.000 --> 00:09:19.600
How many books have you written now?
00:09:19.919 --> 00:09:21.759
Um, this will be number seven.
00:09:22.080 --> 00:09:22.720
Wow.
00:09:23.039 --> 00:09:24.639
Okay, amazing.
00:09:24.799 --> 00:09:27.360
And how can people find this book?
00:09:27.759 --> 00:09:30.799
Um, it's on Amazon currently.
00:09:30.879 --> 00:09:35.679
Um, it's on a lot of other platforms, but most people know Amazon, so it's there.
00:09:36.399 --> 00:09:38.080
Wonderful, wonderful.
00:09:38.480 --> 00:09:42.799
So um, I know I'm I'm I've always been fond of your acronyms.
00:09:42.960 --> 00:10:00.000
And I just kind of think of you as the acronym guy, you know, and you're right, because it does help us to remember some of the wonderful tools that you impart to your clients and those of us lucky enough to get to hear you in other in other arenas.
00:10:00.639 --> 00:10:08.720
So tell me a little bit more about you know what what do you want people to to come away with today?
00:10:08.960 --> 00:10:15.440
What can we what can we learn most about what Machin brings to the world?
00:10:16.399 --> 00:10:18.080
What I bring to the world.
00:10:18.399 --> 00:10:23.120
Um it's probably two things, and they're they're closely related.
00:10:23.360 --> 00:10:32.639
Um the first is that everybody is enough just as they are.
00:10:33.840 --> 00:10:42.879
Now we live in an ever-expanding universe, so you know, we're wanting to run faster, jump higher, make more, do more, part of the human condition.
00:10:42.960 --> 00:10:48.720
But in this moment, you have everything that you need, and you are enough.
00:10:48.960 --> 00:10:57.840
And to remember that really in our heart and take off the strangleholder, the choker, you know, that limits our resourcefulness.
00:10:58.559 --> 00:11:03.279
And so that's that's what I get to do to help people.
00:11:03.519 --> 00:11:12.879
Um and a lot of it is there's there's a quote by Coolio, and it says, I'm not who I think I am.
00:11:13.679 --> 00:11:16.320
I'm not who you think I am.
00:11:17.279 --> 00:11:20.559
I am who I think you think I am.
00:11:21.039 --> 00:11:22.000
Oh my god.
00:11:22.080 --> 00:11:22.399
Okay.
00:11:23.440 --> 00:11:23.679
Right?
00:11:26.480 --> 00:11:31.919
Yeah, and so with everybody, we're we're a different person, right?
00:11:32.080 --> 00:11:38.559
With our spouse, with our kids, with our clients, with our team, with strangers, right?
00:11:38.960 --> 00:11:44.720
We we show up a little bit differently based upon who we think they think we are.
00:11:45.200 --> 00:11:54.799
Yes, right, and so you know, there it's like we're running around with all these little altered egos.
00:11:54.960 --> 00:11:58.720
And it's like, which one do we want to plug into or optimize, right?
00:11:58.799 --> 00:12:03.679
We get to be whoever we get to be in that moment, right?
00:12:03.840 --> 00:12:11.840
So we get to be resourceful, we get to be, you know, assertive, we get to be maybe what scares us most, whatever that is.
00:12:12.320 --> 00:12:21.120
And so what I found is the trick to really stepping into the enoughness is to come from love.
00:12:22.320 --> 00:12:22.639
Right?
00:12:22.799 --> 00:12:31.039
There's a a phrase in a book called A Course of Miracles, and it says, Nothing real can be threatened, nothing unreal exists.
00:12:31.360 --> 00:12:33.120
And what they're talking about is love.
00:12:33.360 --> 00:12:33.679
Yes.
00:12:33.919 --> 00:12:48.000
And so if we can come to that loving, wise part of ourself and look at what's going on and operate from there, it always works out.
00:12:48.559 --> 00:12:58.960
But it's when we fall off center to fear, angst, insecurity, or doubt and run from there that you know takes a lot of effort.
00:12:59.200 --> 00:13:04.000
Oftentimes it's not a good choice, takes more effort to undo.
00:13:04.240 --> 00:13:09.360
So if we can just moment to moment to moment, you know, and it's not like we just get there and stay there, right?
00:13:09.440 --> 00:13:11.519
So it's this constant balancing act.
00:13:11.759 --> 00:13:16.960
But if we can kind of just stay in this place rather than flopping over, right?
00:13:17.200 --> 00:13:31.600
And the good news is that everything that shows up in our life, the situations, the circumstances, the people are there to reveal to us where we're not here.
00:13:33.200 --> 00:13:34.639
Where we're not free.
00:13:35.200 --> 00:13:35.840
Right.
00:13:36.240 --> 00:13:44.879
And so, you know, this happens over here, you know, something that our reaction might be, ah, and we react, react, react.
00:13:45.360 --> 00:13:54.240
The trick is to come back center and realize we can create from here rather than react from here.
00:13:54.639 --> 00:13:55.759
And here's a fun one.
00:13:55.840 --> 00:14:05.440
If you write down the word reaction, and then you take the C and the word reaction and you move it to the front, you get creation.
00:14:06.159 --> 00:14:08.720
I love that right.
00:14:09.120 --> 00:14:20.480
So it's just this constant, you know, as soon as you recognize or wake up or become aware that you're reacting to the fear, the angst, the insecurity, the doubt, that's uh the wake-up call.
00:14:20.639 --> 00:14:22.960
Oh, I've got a choice, I get to create.
00:14:23.360 --> 00:14:23.919
Yes.
00:14:24.639 --> 00:14:30.879
And I always look at things from the productivity lens, the efficiency lens.
00:14:31.440 --> 00:14:53.840
And what you're saying, um, what I'm hearing is when you're when someone is not in that, in that place where they are who they need to be, and who they really are, uh they're not going to be in the space to be the productive, efficient person that they can be either.
00:14:54.080 --> 00:14:59.279
So it affects so many just different aspects of our lives.
00:14:59.519 --> 00:15:02.879
And it's not just our personal life, it is our business life.
00:15:03.039 --> 00:15:07.279
And those two are always, always going to be affecting one another.
00:15:07.519 --> 00:15:09.840
So I love, I love what you shared.
00:15:10.000 --> 00:15:20.799
And I hope listeners are are really taking all this in because this is some very sage advice and idea, uh, concepts from from Maitin today.
00:15:21.519 --> 00:15:23.200
Simple stuff, not easy.
00:15:23.519 --> 00:15:24.879
Yeah, exactly.
00:15:25.759 --> 00:15:27.279
As most things in life are.
00:15:30.240 --> 00:15:35.519
Well, I'm so delighted that you were able to be here today.
00:15:35.759 --> 00:15:39.279
And um, thank you for being on the show today.
00:15:39.600 --> 00:15:45.600
And um can you just uh briefly tell us where people can find you?
00:15:47.120 --> 00:15:47.679
Sure.
00:15:47.840 --> 00:15:51.759
Uh my website is crowbrilliance.com.
00:15:52.320 --> 00:15:56.000
Um, you know, probably have a link, I'm sure, and everything.
00:15:56.159 --> 00:15:59.279
Uh the other place I hang out quite a bit is LinkedIn.
00:15:59.440 --> 00:16:06.080
Um I'm on there every day, you know, commenting on people's posts, sharing some things that I observe.
00:16:06.240 --> 00:16:12.159
And uh that's those are probably the two places uh that I hang out.
00:16:12.480 --> 00:16:13.039
Excellent.
00:16:13.279 --> 00:16:21.279
Yes, and if you are following me, you can also get to Machin because we are connected on LinkedIn as well.
00:16:21.600 --> 00:16:25.039
So uh it's wonderful again to have you.
00:16:25.200 --> 00:16:28.960
Thank you so much for your wonderful thoughts and ideas.
00:16:29.360 --> 00:16:36.639
And I want to thank everyone for being here today and giving part of your day to listen to us.
00:16:37.200 --> 00:16:46.000
And if you have not done so already, please subscribe to the podcast, share it with someone who you think might really enjoy it.
00:16:46.159 --> 00:16:48.879
And until then, have a productive day.
00:16:49.200 --> 00:16:50.080
Thanks, Julie.
00:16:50.559 --> 00:16:51.360
Thank you.
00:16:54.080 --> 00:16:58.320
So that's it for today's episode of the Efficiency Advantage.
00:16:58.480 --> 00:17:04.079
Head on over to Apple Podcasts iTunes or wherever you listen and subscribe to the show.
00:17:04.319 --> 00:17:17.599
One lucky listener every single week that posts a review on Apple Podcasts or iTunes will win a chance the grand prize drawing to win a private VIP day with Coach Julie herself.
00:17:17.839 --> 00:17:28.480
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