Ep. 32: Can Snacks Boost Your Brain? w/ Chris Bernard

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Hi, what up?
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Just hopped off with Chris or Bernie from Mind
Rite and it was a wild conversation to say the
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least.
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He has an insane story on how he got where he
is today and he also taught us a couple things
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about the manufacturing of supplements that I
literally never knew.
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So I'm very excited for you guys to dive in,
and as always, in the lab results section at
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the very end, Chloe and I decided whether or
not we would get MagneticMind or any of
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Mimrite's products and services, and what we
decided for today's was
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Hello, everyone.
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Welcome back to the Decision Lab Podcast.
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Today, we are interviewing Chris, AKA Bernie
Bernard, who is a serial entrepreneur and a co
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founder and CEO of MindRight.
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They're a company specializing in nootropic
infused supplements and superfoods designed to
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enhance mood and cognitive function.
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We love nootropics, so we are very excited to
dive into the science and the ingredients.
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Welcome to the podcast, Bernie.
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We're so excited to have you here today.
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Thank you for having me.
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I appreciate it.
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Hell yeah.
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So before we dive into your origin story, we
actually have a little surprise that we don't
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tell everyone about, especially our guests that
we wanna share with you.
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Let's let's tune in real quick.
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Hi.
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My husband is Bernie.
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We've been married for almost eighteen years.
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Three characteristics that I would use to
describe him is he's incredibly loyal.
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He would do anything for the people that he
cares about.
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Two is he's very helpful, very helpful.
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He's always willing to help out with anything
when you ask for it.
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He gets excited to be of help to someone.
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It could be for anything.
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It could be hanging up a frame.
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It could be building a deck.
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It could be a new business idea.
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It could be changing a tire.
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He's just always willing to help.
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And then another one is his openness to learn
new things.
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He has such a big heart and he's always just
open to learning how to do things better, how
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to do things differently.
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One positive impact that he's made on my life
has been like loving unconditionally.
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I think that you think you know what that means
until someone has seen the worst side of you,
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which happens in marriage when you've been with
someone this long.
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And I do feel like Bernie has seen the worst
side of me and he has loved me unconditionally.
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And because of that, I feel like, ugh, I'm
gonna get emotional.
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It has also taught me to love him
unconditionally and I hope he knows that.
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So, I love you, and I'm so proud of you, and I
hope you have
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a great podcast.
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That's awesome, guys.
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That was a relief.
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Tell us a little bit about
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I mean, can you imagine that I get such a
beautiful, amazing person that got that wanted
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to marry me?
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Like, I can't believe it.
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It's it's seventeen years.
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I still can't believe it.
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Seventeen years I've been married.
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That's wow.
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Seventeen years.
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Yeah.
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What would That's amazing.
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So you
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have, like, one secret to a long, happy,
healthy marriage?
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Yeah.
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Just take the blame as much as you can.
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Just move past the problems and just move just
suck it up and spit it out and keep moving
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forward.
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Nice.
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It's not
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worth it.
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It's a lot of things that you end up holding
grudges or you're angry about.
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It doesn't matter.
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Doesn't matter.
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Doesn't matter.
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Move on.
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And the the other thing too that I I would say
that is important, the beginning of a
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relationship, I was running an agency and it
was in the action sports space and our biggest
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brand was Burton Snowboard, and it was before
her, it was my life.
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And I put my life's energy into this thing that
I was so passionate about.
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I built this, you know, massive agency, and it
was there before her.
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But then I met her, and it it it paused it
paused my focus on that because I was focused
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on her because she's became my everything.
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And then the reality sits in, you gotta go back
to work.
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And I was in my work really hard, and it got to
the point where, you know, you start to realize
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that no success in life can make up for
failures in your in your in your home.
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Right?
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So and that became something that I really live
and die by.
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Like, as long as my wife and my home life is
good, everything else doesn't matter.
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I mean, you know, however much money you can
make or whatever success you could have in your
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business, As long as she's happy and the kids
are happy and we have everything we need
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through that, that's what's important to me.
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So Damn.
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That's awesome.
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And and when you, like, break it down, it's
it's not that hard.
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It's really simple concept.
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Right?
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Yeah.
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Something I'd be curious about is what you
mentioned you had this huge agency and then
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there was her.
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What's how was business different be like
having a wife and having someone like that
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versus when you were just on your own doing the
agency?
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I mean, life was wild.
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I was, you know, I was in my early twenties
working for Dream.
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Like, was I wasn't I wasn't just working for a
Dream company, doing a Dream job.
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It was I created a business.
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They hired my business to represent them.
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We were part of an era in that company where we
helped them build nearly a billion dollar
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company.
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We're part of that.
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Know, like, it was the most exciting and we
were selling fun.
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We sold snowboarding.
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We're on snow.
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We're traveling the world.
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We literally sold fun.
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And I was really passionate about it.
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And all these, you know, I I grew up with
learning disabilities.
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I had ADHD.
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I had all the things.
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I I I and everything was hard in school until
this.
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It culminated to this moment where, like,
everything started firing.
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Like, I could see opportunities to grow this
business, to build a team, to do things
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differently, and it all came together and
culminated into this experience with my time at
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Burton.
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And I was having the time of my life busting my
ass, but not really because I was having fun.
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And then, you know, I was dating and meeting a
lot of people and having, like, that 20 year
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old's experience where I was successful in my
business, so I I could do a little bit more.
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But then the second I met her, it was like
everything changed.
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Everything changed.
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The second I saw her, I met her in the street
in New York City.
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It was like we locked eyes.
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I said something to a friend.
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She stops and turns back and comes up to me and
asks me for directions.
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We start talking, and it was like, holy shit.
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This is literally the girl I'm gonna marry.
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I'm gonna marry her.
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What?
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And I so the not to I don't wanna talk about a
million things, but when I met her, I was too
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much of a puss to ask her for her number.
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But it turns out she was also in action sports.
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She worked for Oakley Eyewear.
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I knew her boss.
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I knew her boss.
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And I'm like, okay.
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All else fails.
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I'm gonna call this guy Joe.
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He's gonna razz me up a little bit, but I could
take it.
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I'll get the number.
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And then I just never got the courage to do it.
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Thirty days later, same spot, same building
where they were throwing a a grand opening
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party.
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And in walks her boss, and behind her, it's
Maritza.
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And I'm like, oh my god.
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Okay.
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This is it.
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It was my birthday.
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And I tell her, hey.
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Tonight's my birthday.
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They throw me a party.
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You should come.
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And she comes, and we had, like I just I had
all these friends in town.
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Jake Burton from Burton Snowbirds was everybody
was there.
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And I found a corner with her, and we spent the
night in that corner.
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And literally the next morning, I woke up, I
said, dad is literally the girl I'm going to
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marry.
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And I told everyone I know.
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And three months later, we were engaged.
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That was it.
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Holy shit.
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That is awesome.
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It was so weird how, like, it just it was this
overwhelming, like, this is it.
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This is it.
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I'm I'm ready.
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And everything just changed.
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Damn.
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Didn't even plan this to happen to fall on
Valentine's Day, but what a Valentine's Day
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story.
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Nice work, guys.
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Got it out
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of even me too.
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That's it.
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Yeah.
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That's awesome.
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That's we call that our surprise spotlight
section.
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You've clearly had an impact on people and
they've had an impact on you.
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I'm excited to get to know you a little bit
better in our origin story section.
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Tell us a little bit about you.
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Like, how'd you get here?
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You you've alluded to it a little bit here with
your agency, but anything else we missed?
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I just think, like, you know, my whole life,
I've loved that entrepreneurial spirit.
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You know, even as a kid, I I figured out how to
sell skateboard parts to my friends through the
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local skateboard shop, and I'd always be
putting things together to try to, you know,
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create a little business on my own.
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And it just it was never in the cards for me to
have this corporate position where, you know,
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you're going in and it's Friday and someone's
birthday and you're serving cake, and it just
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was never gonna be me.
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And, the burn thing happened.
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I was working in a snowboard shop and, you
know, putting myself through college.
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And in walks in the rep with his boss, and they
start asking me some questions.
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And literally, in that space, in action sports,
the reps are the king of the world.
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They travel.
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They sell fun.
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They have cool cars.
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They do all the cool things.
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And it was like every shop kid wanted that
life.
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Like, how does that happen?
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It's a lottery ticket.
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And in walks in, my rep of fifteen years, he'd
been with the company for about fifteen years,
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his boss.
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His boss asked me some questions, and I guess
I'd answered passionately about what my
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feelings were and how they could fix some
things that they were going through.
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And he called me that night.
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He's like, hey, would you ever consider coming
to work for us?
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Yes.
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Yeah.
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Yeah.
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And within three months, they were calling me
to come interview, and somehow they they took a
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shot on me.
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You know, normally, the path is you become some
someone's sub rep or, you know, it's never,
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hey.
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You got the job.
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You need to create a company.
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You need to hire staff, and you need to be in
Bariloche, Argentina in two weeks.
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And I'm like, So
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no way.
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I just figured it out.
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I incorporated.
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I hired my first employee who I knew was, like,
the guy in action sports.
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And then I just started my journey, and it was
this amazing opportunity to, you know, build
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the sport of snowboarding on the East Coast and
eventually on the West Coast.
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I take it to places it's never been.
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Take take the lifestyle and the aspect of the
clothing and apparel, Urban Outfitters, Mr.
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Porter, Nordstrom's, Dick's Sporting Goods.
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How do we grow this beyond?
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And it just was this remarkable experience with
that brand in particular that we helped grow
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this massive company, and it's a lot of fun
while it lasted.
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And the origin of how I am where I am today is
that was the foundation of, you know, creating
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a business.
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I ended up having a a an exit, a contractual
exit with them because I decided it was just
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time to try some new things.
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You know, it was an era of manufacturing and
brands that were starting to say, you know, we
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wanna have more control of our business.
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We want to start selling direct to consumer.
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00:10:46,375 --> 00:10:47,975
We wanna start opening our own stores.
244
00:10:48,309 --> 00:10:53,670
My job was to sell to the retailers, the small
small specialty shops, to, you know, everyone
245
00:10:53,670 --> 00:10:54,149
else.
246
00:10:54,230 --> 00:10:59,029
So I saw the writing in the wall, the shift is
coming, brands are not just Burden, but all of
247
00:10:59,029 --> 00:11:02,545
these brands are gonna start focusing on
talking directly to the consumer, owning their
248
00:11:02,545 --> 00:11:04,865
channel, owning their funnel, which which made
sense.
249
00:11:04,865 --> 00:11:06,305
I you can't stop it.
250
00:11:06,625 --> 00:11:09,985
So I decided like, okay, it's time for me to
move on.
251
00:11:09,985 --> 00:11:14,690
They they ended up, you know, purchasing my
business from me, which was like a dream
252
00:11:14,690 --> 00:11:15,889
because it was a nice exit.
253
00:11:15,889 --> 00:11:21,970
We end up in California, and a friend of mine
had left Burton A Few Years earlier, met a few
254
00:11:21,970 --> 00:11:26,529
girls at a farmer's market that were doing
really cool things with nut butters and baked
255
00:11:26,529 --> 00:11:31,404
goods where they were incorporating proteins,
and it was this beginning of this wave of
256
00:11:31,404 --> 00:11:34,204
better for you snacking and eating.
257
00:11:34,204 --> 00:11:40,445
February, where it started really started to be
coming on trend.
258
00:11:40,730 --> 00:11:41,850
He meets these girls.
259
00:11:41,850 --> 00:11:46,410
The brand was Buffbake, protein snacks, protein
nut butters, protein cookies.
260
00:11:46,410 --> 00:11:47,129
He calls me.
261
00:11:47,129 --> 00:11:47,930
He's like, hey, man.
262
00:11:47,930 --> 00:11:51,290
We need money, and we need someone to come help
run the group.
263
00:11:51,370 --> 00:11:52,170
You're the guy.
264
00:11:52,170 --> 00:11:53,370
I'm like, I'm the guy.
265
00:11:53,370 --> 00:11:53,850
Yeah.
266
00:11:53,850 --> 00:11:54,649
I'm the guy.
267
00:11:54,649 --> 00:11:55,210
I could do this.
268
00:11:55,535 --> 00:11:58,815
I just I just built this massive business, you
know, with my own agency.
269
00:11:58,815 --> 00:11:59,615
I can do this here.
270
00:11:59,615 --> 00:12:03,615
And I saw this opportunity to take all the cool
things that we did in action sports through our
271
00:12:03,615 --> 00:12:08,254
marketing and our sales channels and bring it
into this food space that otherwise was still
272
00:12:08,254 --> 00:12:09,215
lacking some of that.
273
00:12:09,215 --> 00:12:13,559
You know, there was it was just the start of
all these trendy cool brands, and I love the
274
00:12:13,559 --> 00:12:15,399
idea of the better for you category.
275
00:12:15,480 --> 00:12:20,679
I invest a significant amount of money,
probably too much money, not having maybe
276
00:12:20,679 --> 00:12:23,720
having too much confidence in myself and the
opportunity.
277
00:12:23,720 --> 00:12:28,704
And I came in as the CEO, which ultimately
became a babysitting job because we had many
278
00:12:28,704 --> 00:12:29,745
partners in the business.
279
00:12:29,745 --> 00:12:35,504
I learned a lot of about partnerships, fighting
and inroads, and all the things that go along
280
00:12:35,504 --> 00:12:38,559
with how to start and run a successful startup.
281
00:12:38,559 --> 00:12:40,000
There was too many partners.
282
00:12:40,000 --> 00:12:44,879
And ultimately, we took the business from
nothing to around 8,000,000.
283
00:12:44,960 --> 00:12:50,665
And then the realities of raising money, you
know, everyone, every partner has a different
284
00:12:50,665 --> 00:12:52,665
idea of the direction you should go.
285
00:12:52,665 --> 00:12:58,345
And I got an incredible experience over the
course of three years on building this brand
286
00:12:58,345 --> 00:12:59,945
and I was ready to try something else.
287
00:12:59,945 --> 00:13:03,144
And I told the group I'm gonna start to wind
down.
288
00:13:03,144 --> 00:13:03,945
I start consulting.
289
00:13:04,370 --> 00:13:07,409
I fall in love with the manufacturing side of
the business.
290
00:13:07,409 --> 00:13:11,649
I fall in love with the product positioning
side of the business, right?
291
00:13:11,649 --> 00:13:15,409
I think that, am I doing that run on thing
where I'm running on too long?
292
00:13:15,889 --> 00:13:17,544
I, This part's great.
293
00:13:17,544 --> 00:13:19,544
Your story, I mean, please continue.
294
00:13:19,544 --> 00:13:20,264
This is awesome.
295
00:13:20,264 --> 00:13:20,824
Right, you've done great.
296
00:13:20,824 --> 00:13:21,544
It's great.
297
00:13:21,865 --> 00:13:24,745
We'll get to the more rapid fire stuff, you're
doing great.
298
00:13:24,745 --> 00:13:25,625
Like, your story is
299
00:13:26,664 --> 00:13:31,464
So the thing that was really exciting to me is
when you look at the brands that were seeing
300
00:13:31,464 --> 00:13:37,370
this, like, this explosive growth so fast, it
came down to one thing that was so clear to me,
301
00:13:37,370 --> 00:13:39,450
condition specific focus.
302
00:13:39,450 --> 00:13:43,210
People started identifying opportunities and
bringing it into the food and beverage
303
00:13:43,210 --> 00:13:48,554
category, gut health through probiotics,
prebiotics, beauty from within, collagen, sleep
304
00:13:48,554 --> 00:13:52,475
support, immune support, and all the guys that
were like, alright, this is what we're gonna
305
00:13:52,475 --> 00:13:57,195
own, all of a sudden found their found their
white space and just started to explode.
306
00:13:57,195 --> 00:14:01,355
And I said to myself through this time frame of
when I was consulting for other brands and
307
00:14:01,355 --> 00:14:05,659
helping people bring products to life, kinda
had this idea for myself, you know, when you
308
00:14:05,659 --> 00:14:09,740
look at where those trends on condition
specific start, it starts in supplements,
309
00:14:09,740 --> 00:14:10,299
obviously.
310
00:14:10,299 --> 00:14:14,460
So you start looking at what's going on in
supplements, and then I paired it with kinda
311
00:14:14,460 --> 00:14:20,335
where I was at at that time, having invested a
tremendous amount of money into something that
312
00:14:20,335 --> 00:14:24,495
was ultimately, I would consider we're never
supposed to say this, but it was it was a bit
313
00:14:24,495 --> 00:14:25,054
of a failure.
314
00:14:25,054 --> 00:14:30,975
It was a bit of a miss, and it put a lot of
strain on me mentally, on me physically.
315
00:14:30,975 --> 00:14:32,095
I gained 30 pounds.
316
00:14:32,095 --> 00:14:33,215
I was in terrible shape.
317
00:14:33,929 --> 00:14:38,649
My number one goal, which is keeping my wife
and my family happy, was failing.
318
00:14:38,649 --> 00:14:40,889
I was just in a really bad mental place.
319
00:14:40,889 --> 00:14:46,649
So I started looking at opportunities and mine
was, what's happening with the mental space?
320
00:14:46,649 --> 00:14:50,884
Like what's going on with mood and mental
well-being and brain health?
321
00:14:51,365 --> 00:14:54,964
And then I find nootropics and adaptogens, and
I'm like, what the hell are these things?
322
00:14:54,964 --> 00:14:56,004
This is really cool.
323
00:14:56,004 --> 00:14:58,804
And I started, like, just self educating
myself.
324
00:14:58,804 --> 00:15:00,324
You start looking at the trends.
325
00:15:00,324 --> 00:15:00,964
Holy shit.
326
00:15:00,964 --> 00:15:02,740
This stuff is, like, popping off right now.
327
00:15:02,740 --> 00:15:07,860
I wonder, can we pair some of these ingredients
into some of our snacks, our drink mixes, and
328
00:15:07,860 --> 00:15:12,019
things that could help support this movement of
mental well-being through the foods that we
329
00:15:12,019 --> 00:15:12,259
eat?
330
00:15:12,259 --> 00:15:15,620
And sure enough, I went to a guy that I know.
331
00:15:15,620 --> 00:15:16,985
He's an incredible formulator.
332
00:15:16,985 --> 00:15:18,904
He's become an incredible friend over the
years.
333
00:15:18,985 --> 00:15:20,345
He sees a lot of products.
334
00:15:20,345 --> 00:15:20,664
Right?
335
00:15:20,664 --> 00:15:22,184
People come to him for everything.
336
00:15:22,664 --> 00:15:25,705
And he is the most dry, like, okay, cool.
337
00:15:25,705 --> 00:15:28,184
Another protein bar with oh, chocolate coating.
338
00:15:28,184 --> 00:15:28,504
Okay.
339
00:15:28,504 --> 00:15:28,664
Great.
340
00:15:28,769 --> 00:15:33,970
I brought him this concept of new tropic
infused superfood bars and snacks, and he I've
341
00:15:33,970 --> 00:15:38,050
never seen him smile or get so excited in in
this guy's entire life.
342
00:15:38,050 --> 00:15:44,214
And I knew that there was something special
about it, and I end up meeting Rob Dyrdek from
343
00:15:44,214 --> 00:15:45,014
MTV.
344
00:15:45,014 --> 00:15:46,454
You guys familiar with Rob?
345
00:15:46,615 --> 00:15:47,014
Thanks.
346
00:15:47,014 --> 00:15:47,574
Oh, yeah.
347
00:15:47,574 --> 00:15:48,774
We know Rob.
348
00:15:49,414 --> 00:15:49,815
Rob and Big.
349
00:15:49,815 --> 00:15:54,054
Generation had ridiculousness about just as
background music for most of their lives.
350
00:15:54,054 --> 00:15:54,615
So yes.
351
00:15:54,950 --> 00:15:55,750
That's right.
352
00:15:55,750 --> 00:16:01,909
So Robin Big was, like, the start of reality
TV, and Fantasy Factory was, you know, before
353
00:16:01,909 --> 00:16:03,190
the Trick Shot guys.
354
00:16:05,350 --> 00:16:05,990
What do they call them?
355
00:16:05,990 --> 00:16:06,629
Dude Perfect?
356
00:16:06,629 --> 00:16:07,190
Dude Perfect.
357
00:16:07,575 --> 00:16:08,615
The start of that.
358
00:16:08,615 --> 00:16:13,815
And then ultimately, Ridiculousness, where he's
been on that show for about twenty seasons now.
359
00:16:13,815 --> 00:16:15,254
He's had incredible success.
360
00:16:15,254 --> 00:16:16,774
I have a friend like, hey.
361
00:16:16,774 --> 00:16:18,054
You should meet Rob Dyrdek.
362
00:16:18,054 --> 00:16:18,375
Okay.
363
00:16:18,375 --> 00:16:19,735
I'd love to meet Rob Dyrdek.
364
00:16:19,735 --> 00:16:20,455
Sure.
365
00:16:20,455 --> 00:16:20,695
Yeah.
366
00:16:20,695 --> 00:16:21,174
Of course.
367
00:16:21,174 --> 00:16:21,575
Great.
368
00:16:21,769 --> 00:16:22,409
Yeah.
369
00:16:22,409 --> 00:16:24,330
So the meeting happens really quick.
370
00:16:24,330 --> 00:16:25,769
I get invited to his office.
371
00:16:25,769 --> 00:16:26,649
He comes in.
372
00:16:26,649 --> 00:16:28,090
He's larger than life.
373
00:16:28,250 --> 00:16:31,210
This is just how he is on TV and really warm
and welcoming.
374
00:16:31,210 --> 00:16:32,009
And he's like, hey, man.
375
00:16:32,009 --> 00:16:32,409
Sit down.
376
00:16:32,409 --> 00:16:36,475
Tell me your story from the day you left your
mother's womb until the day you sat down in
377
00:16:36,475 --> 00:16:36,875
this chair.
378
00:16:36,875 --> 00:16:37,355
He said
379
00:16:37,355 --> 00:16:37,514
that?
380
00:16:37,514 --> 00:16:39,115
He said that.
381
00:16:39,115 --> 00:16:41,274
He said that to me just like that.
382
00:16:41,674 --> 00:16:43,595
I mean, it was like a perfect job thing.
383
00:16:43,674 --> 00:16:45,514
And I'm doing what I'm doing right now.
384
00:16:45,514 --> 00:16:48,440
I'm just telling my story, and I took them
through Buffbake.
385
00:16:48,440 --> 00:16:52,279
And, you know, as as I was exiting that
company, I really wanted to try to help them
386
00:16:52,279 --> 00:16:53,319
the best I could.
387
00:16:53,319 --> 00:16:55,079
So I brought Buffbake with me.
388
00:16:55,079 --> 00:16:55,799
Hey, Rob.
389
00:16:55,799 --> 00:16:56,919
This is a great opportunity.
390
00:16:56,919 --> 00:16:58,039
Would you be interested in this?
391
00:16:58,039 --> 00:17:01,159
He's like, I like the product, but he's like, I
really like you.
392
00:17:01,159 --> 00:17:02,440
He's like, do you have an idea?
393
00:17:02,904 --> 00:17:03,784
You have something.
394
00:17:03,784 --> 00:17:08,184
I'm looking for operators that have experience,
that have done some things, that have something
395
00:17:08,184 --> 00:17:10,825
that they wanna bring to life, and I can help
you do that.
396
00:17:10,825 --> 00:17:15,704
And I and I didn't bring I didn't bring up what
at the time was called feed your brain.
397
00:17:15,869 --> 00:17:17,549
It was the working title for mine, right?
398
00:17:17,549 --> 00:17:18,349
I didn't bring it up.
399
00:17:18,349 --> 00:17:20,109
I went home, I really thought about it.
400
00:17:20,109 --> 00:17:22,190
I called them back up about a week later.
401
00:17:22,190 --> 00:17:23,869
I was like, Hey, I got an idea.
402
00:17:24,190 --> 00:17:25,869
And they're like, All right, get in here.
403
00:17:25,869 --> 00:17:27,470
And so I worked for a week.
404
00:17:27,470 --> 00:17:33,474
I put together a deck that I thought would help
him see this vision for what brain health could
405
00:17:33,474 --> 00:17:35,315
look like through the lens of snacking.
406
00:17:35,394 --> 00:17:38,514
I built this incredible deck all the way
through to an exit.
407
00:17:38,514 --> 00:17:40,274
Like, this is who's gonna buy this company.
408
00:17:40,355 --> 00:17:41,954
These are the people that were gonna get
involved.
409
00:17:41,954 --> 00:17:46,409
I, you know, I really looked at his ecosystem
of the people that surrounded him, the guy's
410
00:17:46,409 --> 00:17:52,009
friends with Jim Quick and Lewis House and
Marcus Lemonis and all of these, you know, high
411
00:17:52,009 --> 00:17:57,414
level, high thinkers, high achievers, people in
the brain health space, people in the personal
412
00:17:57,414 --> 00:18:00,695
development space, I'm like, this guy doesn't
know how perfect this is for us.
413
00:18:00,695 --> 00:18:00,934
Right.
414
00:18:00,934 --> 00:18:04,454
So I and I create this this this opportunity to
present to him.
415
00:18:04,615 --> 00:18:07,654
I had my partner at the time, Andrew, who's the
formulator.
416
00:18:07,654 --> 00:18:12,710
He put together this we worked together to put
together this array of products, bars, bites,
417
00:18:12,710 --> 00:18:14,390
powders, coffee creamer.
418
00:18:14,390 --> 00:18:17,429
And I got this silver case that I bought on
Amazon.
419
00:18:17,430 --> 00:18:22,470
And it was one of those cases, a almost like a
photo case where the foam comes out, so you
420
00:18:22,470 --> 00:18:23,829
could put things in perfectly.
421
00:18:23,830 --> 00:18:25,269
It took all the foam pieces out.
422
00:18:25,269 --> 00:18:26,789
I put all the products in perfectly.
423
00:18:27,184 --> 00:18:31,265
And I might as well have walked in with this
suitcase with a handcuff on my wrist, but he's
424
00:18:31,265 --> 00:18:32,944
like, I didn't open it till the end.
425
00:18:32,944 --> 00:18:36,304
I gave the presentation, and I turned the case
around at the end, and I opened it up.
426
00:18:36,304 --> 00:18:40,625
And he's like he looks over, and he's like, so,
like, this is what it could be like?
427
00:18:40,625 --> 00:18:41,265
I'm like, no.
428
00:18:41,265 --> 00:18:42,144
These are the products.
429
00:18:42,144 --> 00:18:43,105
He's like, wait.
430
00:18:43,105 --> 00:18:44,359
You just came up with this idea.
431
00:18:44,359 --> 00:18:45,399
You already have the products.
432
00:18:45,399 --> 00:18:47,079
I'm like, well, you know, there's
433
00:18:47,079 --> 00:18:47,240
still
434
00:18:47,240 --> 00:18:48,200
room to improve them.
435
00:18:48,200 --> 00:18:49,799
Obviously, that's where I'd want your help.
436
00:18:49,799 --> 00:18:50,919
But, yeah, these are the products.
437
00:18:50,919 --> 00:18:51,960
And that was it, man.
438
00:18:51,960 --> 00:18:52,839
He's like, okay.
439
00:18:52,839 --> 00:18:54,839
I'm not I'm not supposed to do this, but I'm
in.
440
00:18:54,839 --> 00:18:55,240
I'm in.
441
00:18:55,240 --> 00:18:56,279
Let's start right now.
442
00:18:57,154 --> 00:19:01,954
He invests significant amount of money on the
spot, and he's like, here's here's my promise
443
00:19:01,954 --> 00:19:02,434
to you.
444
00:19:02,434 --> 00:19:03,954
Let's build this brand together.
445
00:19:04,034 --> 00:19:05,234
Let's find a name.
446
00:19:05,234 --> 00:19:06,194
Let's build the packaging.
447
00:19:06,194 --> 00:19:07,474
Let's give it its ID.
448
00:19:07,474 --> 00:19:11,570
And when it's ready to stand up and put it onto
the marketplace, we'll decide whether or not we
449
00:19:11,570 --> 00:19:12,289
wanna do it.
450
00:19:12,289 --> 00:19:15,809
And sure enough, we worked together for about
eight months, nine months.
451
00:19:15,809 --> 00:19:20,930
We've got a really great design firm, came up
with the name MindRight, which just it just hit
452
00:19:20,930 --> 00:19:22,850
really well and was perfect for what we were
doing.
453
00:19:23,164 --> 00:19:26,204
Gets to the point of when we're gonna stand it
up, and he's like, alright.
454
00:19:26,204 --> 00:19:27,244
This is it, man.
455
00:19:27,244 --> 00:19:28,924
This this is this is something.
456
00:19:28,924 --> 00:19:30,764
Let's let's go out and raise some money.
457
00:19:30,845 --> 00:19:37,740
And Rob's like, he wants to do everything in a
way that, you know, if if just anyone was
458
00:19:37,740 --> 00:19:39,420
starting a company, what would they do?
459
00:19:39,420 --> 00:19:43,420
They would go to private equity or friends and
family or, you know, they try to raise money a
460
00:19:43,420 --> 00:19:44,220
very traditional way.
461
00:19:44,220 --> 00:19:48,220
And I'm like, well, you have celebrity friends
and you have all these people in this network,
462
00:19:48,220 --> 00:19:49,019
like, let's go to them.
463
00:19:49,474 --> 00:19:53,394
So we first went to private equity and and none
of them got what we were trying to do.
464
00:19:53,394 --> 00:19:54,595
They weren't ready for it.
465
00:19:54,674 --> 00:19:56,515
And then it came to the point where, like,
okay.
466
00:19:56,515 --> 00:19:57,714
Let's let's make some calls.
467
00:19:57,714 --> 00:20:02,195
And next thing you know, I'm on a Zoom call
with, you know, Joe Jonas and Sophie Turner's
468
00:20:02,195 --> 00:20:03,394
in the background with her baby.
469
00:20:03,394 --> 00:20:05,579
And I'm like, is this really happening right
now?
470
00:20:05,579 --> 00:20:06,059
Dude,
471
00:20:07,019 --> 00:20:08,220
that's crazy.
472
00:20:08,299 --> 00:20:08,779
It's it
473
00:20:08,779 --> 00:20:10,779
was so it was so surreal.
474
00:20:10,779 --> 00:20:15,740
And I'm I have my phone like this, like like,
trying to, like, take take video of the Zoom
475
00:20:15,740 --> 00:20:17,740
calls and stuff, which, by the way, I have it.
476
00:20:17,740 --> 00:20:18,619
I'll show you one day.
477
00:20:18,619 --> 00:20:19,339
They're so funny.
478
00:20:19,339 --> 00:20:22,554
But the Jonas Brothers invest.
479
00:20:22,554 --> 00:20:23,994
Marcus Lemonis invest.
480
00:20:23,994 --> 00:20:25,515
Travis Barker invests.
481
00:20:25,515 --> 00:20:26,554
Lewis House.
482
00:20:26,554 --> 00:20:31,035
All these incredible action sport athletes, Ken
Roczen from the Motocross World, Adam
483
00:20:31,035 --> 00:20:31,914
Censerillo.
484
00:20:31,914 --> 00:20:34,240
And it just kept growing and growing and
growing.
485
00:20:34,240 --> 00:20:39,440
We raised about 1,800,000.0 and launched
MindRight in 2021.
486
00:20:40,720 --> 00:20:41,440
Hell yeah.
487
00:20:41,440 --> 00:20:42,079
That's
488
00:20:42,079 --> 00:20:42,240
awesome.
489
00:20:42,240 --> 00:20:43,440
That's my origin story.
490
00:20:43,440 --> 00:20:46,319
I'm excited to get more, to learn a little bit
more about MindRight, what it is today.
491
00:20:46,319 --> 00:20:49,414
We've got your claim to fame section coming up
here in a second.
492
00:20:49,414 --> 00:20:54,055
Before we get there though, you mentioned
something about partnerships that I would love.
493
00:20:54,055 --> 00:20:57,654
Like from, you've got all this experience now,
you've raised money, you've got, you've with
494
00:20:57,654 --> 00:20:59,255
Rob Dierdick, you've done all these things.
495
00:20:59,255 --> 00:21:03,740
What's the number one piece of advice you'd
give someone around partnerships, business
496
00:21:03,740 --> 00:21:06,299
partnerships, successful business partnerships?
497
00:21:06,299 --> 00:21:09,980
Number one, you have to find someone that has
varying strengths.
498
00:21:09,980 --> 00:21:11,900
You don't want someone that's similar to you.
499
00:21:11,900 --> 00:21:15,845
If you both have great ideas and you're both
idea people, you need you need someone to
500
00:21:15,845 --> 00:21:18,484
execute or someone that's stronger on the
financial side.
501
00:21:18,565 --> 00:21:23,284
You know, Rob and I worked really well in the
beginning because we were really similar.
502
00:21:23,284 --> 00:21:28,404
We loved the we had so much passion for the
ideas and the vision and the the marketing
503
00:21:28,404 --> 00:21:28,644
side.
504
00:21:28,859 --> 00:21:33,099
But what I also needed was all the other
pieces, someone that can pick up the strengths
505
00:21:33,099 --> 00:21:34,299
on the finance side.
506
00:21:34,299 --> 00:21:38,779
I think it's really important when you have a
partnership or you're thinking about partnering
507
00:21:38,779 --> 00:21:41,019
with someone that they have strengths that you
don't.
508
00:21:41,224 --> 00:21:44,664
You know, have to have someone that's got your
back that that is taking care of the other side
509
00:21:44,664 --> 00:21:45,224
of the business.
510
00:21:45,224 --> 00:21:46,664
And I think that's really important.
511
00:21:46,664 --> 00:21:47,304
Yeah.
512
00:21:47,305 --> 00:21:47,545
Yeah.
513
00:21:47,545 --> 00:21:48,265
I like that.
514
00:21:48,345 --> 00:21:51,704
The other thing you kind of glazed over is some
of the challenges that you face personally.
515
00:21:51,785 --> 00:21:53,625
You didn't mention how you got through them,
though.
516
00:21:53,960 --> 00:21:55,640
So you mentioned you gained weight.
517
00:21:55,640 --> 00:22:00,759
There was some issues with the family, like
stress, overwhelmed, burnout.
518
00:22:00,759 --> 00:22:02,200
How did you break through that?
519
00:22:02,200 --> 00:22:07,559
So making the decision to walk away from an
investment to go do something else was really
520
00:22:07,559 --> 00:22:07,720
hard.
521
00:22:07,815 --> 00:22:11,734
It it took me way longer than it should have to
make that decision.
522
00:22:11,894 --> 00:22:13,974
So I started I took a step back.
523
00:22:14,134 --> 00:22:16,615
I took a long look in the mirror, and I'm like,
okay.
524
00:22:16,615 --> 00:22:18,134
What what's the problem right now?
525
00:22:18,134 --> 00:22:21,575
One, I invested too much money, and now we're
in a financial strain.
526
00:22:21,890 --> 00:22:23,170
So how do you fix that?
527
00:22:23,170 --> 00:22:24,210
You need to make money.
528
00:22:24,210 --> 00:22:25,170
How do you make money?
529
00:22:25,170 --> 00:22:28,450
And I, you know, I laid out my course of
action.
530
00:22:28,450 --> 00:22:29,809
Here's how I can make money.
531
00:22:29,809 --> 00:22:31,089
So that was step one.
532
00:22:31,170 --> 00:22:32,370
Step two was my health.
533
00:22:32,370 --> 00:22:37,414
Dude, how did you how you work for this healthy
cookie company, a healthy butter company.
534
00:22:37,414 --> 00:22:40,134
You have protein products, you maybe ate too
many.
535
00:22:40,134 --> 00:22:41,494
So what do you need to do?
536
00:22:41,494 --> 00:22:45,014
I need to start exercising, and I I just
started walking every day.
537
00:22:45,095 --> 00:22:49,974
Just like I had read this thing about starting
and keeping habits that work.
538
00:22:50,410 --> 00:22:53,690
And for me, it was like, I'm just literally
gonna walk to the mailbox.
539
00:22:53,769 --> 00:22:56,329
And if I feel like I'm gonna go further, I'll
go further.
540
00:22:56,329 --> 00:22:57,529
And if not, I'm not.
541
00:22:57,609 --> 00:23:00,250
And, you know, as soon as you get to the
mailbox, you're you're gonna go.
542
00:23:00,250 --> 00:23:00,490
Yeah.
543
00:23:00,490 --> 00:23:04,694
And every day, just try to walk one to three
miles, and then I started running little by
544
00:23:04,694 --> 00:23:05,095
little.
545
00:23:05,095 --> 00:23:07,174
So I started losing weight, started feeling
better.
546
00:23:07,174 --> 00:23:09,414
It's amazing what a walk or a run will do.
547
00:23:09,654 --> 00:23:09,974
Yeah.
548
00:23:09,974 --> 00:23:14,855
And then nootropics, like, was so crazy to find
some some of these some of these things are you
549
00:23:14,855 --> 00:23:20,539
know, some of them are just wild and it's maybe
just too much for a mainstream or someone
550
00:23:20,539 --> 00:23:22,619
that's not really into biohacking or anything
like that.
551
00:23:22,619 --> 00:23:28,380
But there are some that just just lend really
well to just this feel this feeling of calm or
552
00:23:28,380 --> 00:23:33,500
focus or just simple things like L theanine and
how remarkable some of those those ingredients
553
00:23:33,500 --> 00:23:36,894
are to your mindset and calming your minds.
554
00:23:36,894 --> 00:23:37,214
Right?
555
00:23:37,214 --> 00:23:39,294
And I just I fell in love with them.
556
00:23:39,294 --> 00:23:43,054
You know, I became obsessed with it to the
point where, like, I'm actually looking at some
557
00:23:43,054 --> 00:23:47,579
programs right now to go back to school and get
some some degrees in it because I wanna be more
558
00:23:47,579 --> 00:23:51,579
official in the knowledge and the things that
we're creating and especially as I'm driving
559
00:23:51,579 --> 00:23:51,740
it.
560
00:23:51,740 --> 00:23:55,019
You know, these everything that I look at, I'm
like, it's for me.
561
00:23:55,019 --> 00:23:57,579
And then if everybody else likes it, that would
be great too.
562
00:23:57,579 --> 00:23:58,220
That would great.
563
00:23:58,220 --> 00:23:59,420
That's how I kind of approach it.
564
00:24:00,365 --> 00:24:00,924
Oh, yeah.
565
00:24:00,924 --> 00:24:01,725
That's amazing.
566
00:24:01,725 --> 00:24:02,365
Love that.
567
00:24:02,365 --> 00:24:05,485
Is you've now, like, built and scaled many
brands.
568
00:24:05,485 --> 00:24:09,965
Do you have, like, a framework or rules for
making a brand sticky?
569
00:24:09,965 --> 00:24:18,119
So I think one is is is that there's there's
the framework is complicated because every
570
00:24:18,119 --> 00:24:23,799
every product's different, but the things that
remain the same is what problem are you trying
571
00:24:23,799 --> 00:24:24,279
to solve?
572
00:24:24,279 --> 00:24:24,519
Mhmm.
573
00:24:24,519 --> 00:24:26,359
Is it an addressable problem?
574
00:24:26,359 --> 00:24:28,119
Is there a market for that problem?
575
00:24:28,724 --> 00:24:32,484
And then how do you build a community to to to
support it?
576
00:24:32,484 --> 00:24:33,684
Like, that's the framework.
577
00:24:33,684 --> 00:24:34,964
Identify the problem.
578
00:24:34,964 --> 00:24:37,044
Is there an addressable market for that
problem?
579
00:24:37,204 --> 00:24:39,285
And who's the community that's gonna help you
support it?
580
00:24:39,285 --> 00:24:40,644
Because I'm good at marketing.
581
00:24:40,644 --> 00:24:41,849
I'm not that good at marketing.
582
00:24:41,849 --> 00:24:46,170
I I don't I need I need the Chloe's and the
Cody's to go out there and say, this is a great
583
00:24:46,170 --> 00:24:47,529
product because they believe in it.
584
00:24:47,529 --> 00:24:52,650
And so if I have a cohort and an audience that
believes in my product that we can build an
585
00:24:52,650 --> 00:24:55,450
army around, it amplifies your opportunity for
success.
586
00:24:55,484 --> 00:24:58,045
And that's that's really the the real
framework.
587
00:24:58,045 --> 00:24:59,325
That's that's easy.
588
00:24:59,325 --> 00:25:00,044
I like that.
589
00:25:00,285 --> 00:25:00,845
That's really helpful.
590
00:25:00,845 --> 00:25:02,285
It's simple, but not easy.
591
00:25:02,285 --> 00:25:06,525
And then, you know, and then it becomes the
nuances of of of of a product.
592
00:25:06,525 --> 00:25:07,884
Like, is there margin?
593
00:25:07,884 --> 00:25:09,049
Is there scalability?
594
00:25:09,049 --> 00:25:10,170
Can this thing grow?
595
00:25:10,170 --> 00:25:10,890
How can it grow?
596
00:25:10,890 --> 00:25:11,609
Can it expand?
597
00:25:11,609 --> 00:25:13,849
Is there room to to innovate around it?
598
00:25:13,849 --> 00:25:18,649
Or is this just a one point one trick pony, and
we're gonna build this one one item?
599
00:25:18,730 --> 00:25:23,294
You know, Athletic Greens is is literally one
or two SKUs, and it works for some people, but
600
00:25:23,294 --> 00:25:24,894
other people wanna build the platform.
601
00:25:24,894 --> 00:25:27,934
And I think those are the things that you think
about within that framework.
602
00:25:27,934 --> 00:25:28,654
I love it.
603
00:25:28,654 --> 00:25:32,815
Let's move into your platform that you're
playing to fame I'd love if you could tell us
604
00:25:32,815 --> 00:25:35,855
what MindRight is in sixty seconds and why we
should care.
605
00:25:35,855 --> 00:25:36,255
Yes.
606
00:25:36,349 --> 00:25:42,830
Mind Rite is a nootropic infused superfood
snack and supplement company that supports a
607
00:25:42,830 --> 00:25:43,630
healthy mind.
608
00:25:43,630 --> 00:25:47,710
We put ingredients into our products that
either support your mood, your energy, your
609
00:25:47,710 --> 00:25:51,794
focus in a very easy to add to your daily
routine manner.
610
00:25:51,794 --> 00:25:52,354
Beautiful.
611
00:25:52,355 --> 00:25:57,394
Something that this question can come off brash
sometimes, the bottom line is there are other
612
00:25:57,394 --> 00:25:59,394
companies that do similar things to you.
613
00:25:59,394 --> 00:26:03,234
Why did you decide to create MindRight instead
of just buying their product?
614
00:26:03,234 --> 00:26:06,355
Well, to be honest, when we first started, I
had a hard time finding anything.
615
00:26:06,509 --> 00:26:11,150
I had a that's why the thesis of this product
was like the timing was right.
616
00:26:11,150 --> 00:26:16,109
Little did we know a lot of people had the same
kind of concepts and ideas in in different
617
00:26:16,109 --> 00:26:20,109
varieties that launched either slightly after
us or at the same time.
618
00:26:20,109 --> 00:26:25,605
But when I looked at the brands that were
focused on functional ingredients, a lot of
619
00:26:25,605 --> 00:26:28,484
times you see things like proprietary blend.
620
00:26:29,204 --> 00:26:29,844
K?
621
00:26:29,845 --> 00:26:31,444
What the what does that mean?
622
00:26:31,444 --> 00:26:33,684
Like, how much am are you am I taking?
623
00:26:33,684 --> 00:26:35,044
Is this the right amount for me?
624
00:26:35,220 --> 00:26:41,700
Is this what I need for my for my body type and
my my place of of where I'm at in my health?
625
00:26:41,700 --> 00:26:42,499
I hate that.
626
00:26:42,500 --> 00:26:43,859
That's something I wanted to address.
627
00:26:43,859 --> 00:26:47,539
The other thing too is, you know, there's some
really amazing ingredients.
628
00:26:47,539 --> 00:26:48,900
There's some really shitty ingredients.
629
00:26:48,900 --> 00:26:50,945
A lot of them come from China.
630
00:26:50,945 --> 00:26:53,105
And not not all ingredients from China are bad.
631
00:26:53,105 --> 00:26:56,464
There are some ingredients that you can't get
anywhere else but from China.
632
00:26:56,545 --> 00:27:02,545
But transparency, efficacy, dosages, you know,
having the right clinically studied dose is
633
00:27:02,545 --> 00:27:03,345
really important.
634
00:27:03,345 --> 00:27:08,350
If we're gonna pick an ingredient, let's make
sure that we're working with the manufacturer
635
00:27:08,350 --> 00:27:11,870
of that ingredient to understand how much is
the right amount.
636
00:27:11,870 --> 00:27:16,029
And if they're making claims, we wanna take
those claims and we want we wanna we wanna own
637
00:27:16,029 --> 00:27:17,309
them because it's important to us.
638
00:27:17,309 --> 00:27:22,315
Now, our bars, their each bar has one hundred
milligrams of coffee fruit extract from a
639
00:27:22,315 --> 00:27:26,154
company called Cognitique, which is a division
of FutureCeuticals.
640
00:27:26,154 --> 00:27:29,514
And they've been studying this this ingredient
for over fifteen years.
641
00:27:29,514 --> 00:27:36,319
They have incredible studies and data around
its use, its purpose, its its benefits.
642
00:27:36,399 --> 00:27:38,640
And I just love everything about it.
643
00:27:38,640 --> 00:27:46,880
And we were able to justify the 7¢ or however
much extra it costs to put that full dose in
644
00:27:46,880 --> 00:27:47,679
each of our bars.
645
00:27:47,679 --> 00:27:48,640
And that was important to me.
646
00:27:48,934 --> 00:27:53,015
And that kind of became the DNA for like
everything that we do is we want to make sure
647
00:27:53,015 --> 00:27:58,454
that there's the right amount, that it's
sourced from an incredible resource, whether
648
00:27:58,454 --> 00:28:02,934
it's local or they've trademarked their name
and they've done the studies and they have the
649
00:28:02,934 --> 00:28:03,894
research or better.
650
00:28:03,900 --> 00:28:06,140
And that's the thing that really puts my mind
right.
651
00:28:07,099 --> 00:28:09,580
Talk to us about the breadth of products.
652
00:28:09,580 --> 00:28:12,940
So you've talked a lot about the bars, but
you've mentioned coffee, you mentioned green,
653
00:28:12,940 --> 00:28:17,134
you mentioned magnetic Talk to us about all the
different products Yeah.
654
00:28:17,134 --> 00:28:18,255
So it started with bars.
655
00:28:18,255 --> 00:28:21,534
Like bars for me was easy because I I knew that
space really well.
656
00:28:21,534 --> 00:28:22,734
I had the manufacturer.
657
00:28:22,734 --> 00:28:26,815
Andrew, my my partner in the beginning, you
know, he was super proficient in bars.
658
00:28:26,894 --> 00:28:31,349
Any bar that you've put in your mouth over the
years, he's probably had some hand in or some
659
00:28:31,349 --> 00:28:32,069
iteration of.
660
00:28:32,069 --> 00:28:33,589
He's an incredible formulator.
661
00:28:33,589 --> 00:28:36,789
And it just was like a really easy place to
start.
662
00:28:36,789 --> 00:28:39,829
From there, we said, okay, let's let's try some
other things.
663
00:28:39,829 --> 00:28:41,429
Like, what else is part of our daily routine?
664
00:28:41,429 --> 00:28:42,549
We thought about our mornings.
665
00:28:42,549 --> 00:28:43,509
We thought about coffee.
666
00:28:43,669 --> 00:28:48,904
We came out with our coffee enhancer, which is
not coffee, but it's meant to pair with your
667
00:28:48,904 --> 00:28:49,384
coffee.
668
00:28:49,384 --> 00:28:51,545
Think for me, there's a lot of coffee brands.
669
00:28:51,545 --> 00:28:55,305
There's a lot of mushroom coffee brands out
there, but I like my coffee.
670
00:28:55,305 --> 00:29:00,259
And I think, Cody, you like your coffee, and
Chloe, you may not like coffee, but we we
671
00:29:00,259 --> 00:29:03,700
wanted to create something that was like, you
could add it to your favorite milk.
672
00:29:03,700 --> 00:29:04,819
You could add it to your smoothie.
673
00:29:04,819 --> 00:29:06,579
You could add it to your coffee.
674
00:29:06,740 --> 00:29:07,460
Have it your way.
675
00:29:07,460 --> 00:29:10,259
And it became this, you bring the coffee, we
bring the boost.
676
00:29:10,259 --> 00:29:14,419
We partnered with m two mushrooms down in San
Diego to to create a really nice blend of
677
00:29:14,419 --> 00:29:14,819
mushrooms.
678
00:29:15,034 --> 00:29:20,154
That product has a rhodiola from a company
called PLT Health, which has really done a
679
00:29:20,154 --> 00:29:23,115
great job at standardizing their extracts of
rhodiola.
680
00:29:23,115 --> 00:29:26,714
It's one of the best rhodiolas out there, that
product features that as well.
681
00:29:26,714 --> 00:29:30,220
Then it was a bit of a misstep, and we're like,
okay.
682
00:29:30,220 --> 00:29:31,500
What other snacks can we do?
683
00:29:31,500 --> 00:29:35,740
And it it just by the way, there's a trend here
that I'm gonna I'm gonna share with you.
684
00:29:35,740 --> 00:29:41,019
This became one of my weaknesses is I couldn't
control myself from creating.
685
00:29:43,575 --> 00:29:46,934
Chloe, you asked what the framework is for
these businesses.
686
00:29:47,015 --> 00:29:50,774
It's really is discipline is one of the things
I needed to add to that.
687
00:29:50,775 --> 00:29:54,855
Discipline to stay focused on the things that
you've roadmapped out.
688
00:29:54,855 --> 00:29:56,775
And we built this brand through COVID.
689
00:29:56,880 --> 00:29:59,359
And there was a lot of crazy stuff happening
through COVID.
690
00:29:59,359 --> 00:30:04,559
And it was hard to find our way to the customer
because you couldn't really go to the store,
691
00:30:04,559 --> 00:30:06,400
and then everyone jumped online.
692
00:30:06,400 --> 00:30:09,119
So all the ad spend was ridiculously expensive.
693
00:30:09,119 --> 00:30:14,054
So it was it was really challenging to grow the
way we wanted to grow with expectations from
694
00:30:14,054 --> 00:30:18,454
Joe Jonas on your cap table and and Rob Dyrdek
on your cap table, and you have all these
695
00:30:18,454 --> 00:30:21,255
people you're trying to grow this massive
business for that.
696
00:30:21,255 --> 00:30:24,054
My answer became, let's make more products.
697
00:30:24,054 --> 00:30:25,335
Let's do more things.
698
00:30:25,494 --> 00:30:26,934
And it's really discipline.
699
00:30:27,340 --> 00:30:33,180
But lesson learned, I like making products, and
I I became really, really good at it.
700
00:30:33,180 --> 00:30:36,860
And through this, I found, like, this is what I
wanna work on.
701
00:30:36,860 --> 00:30:40,875
It's building products, identifying
opportunities, finding the right ingredient
702
00:30:40,875 --> 00:30:44,154
manufacturers and companies to work with that
are just the best.
703
00:30:44,154 --> 00:30:46,554
You want the best, we're gonna be able to build
that for you.
704
00:30:46,554 --> 00:30:52,259
But back to your question, bars, coffee
enhancer, we launched popped chips.
705
00:30:52,259 --> 00:30:56,420
So, like, can we put mushrooms and lion's mane
into salty snacks Cool.
706
00:30:56,500 --> 00:30:57,539
And make it healthy?
707
00:30:57,619 --> 00:30:57,940
Yes.
708
00:30:57,940 --> 00:30:58,500
We can.
709
00:30:58,500 --> 00:30:58,820
Yes.
710
00:30:58,820 --> 00:30:59,299
We can.
711
00:30:59,299 --> 00:31:00,339
So we You can.
712
00:31:00,340 --> 00:31:01,380
We we worked And we
713
00:31:01,700 --> 00:31:02,179
again.
714
00:31:02,340 --> 00:31:04,100
Andrew and I came up with a formula.
715
00:31:04,100 --> 00:31:05,380
They were gluten free.
716
00:31:05,380 --> 00:31:10,634
They were, you know, sorghum sorghum based,
which is a superfood in itself.
717
00:31:10,634 --> 00:31:15,115
Vocado oil, we were really ahead of that, you
know, seed oil trend, and removing all of the
718
00:31:15,115 --> 00:31:16,874
bad stuff, no maltodextrin.
719
00:31:17,355 --> 00:31:18,714
And they were delicious.
720
00:31:18,714 --> 00:31:22,930
We find out after we build this incredible
brand, people love the product.
721
00:31:22,930 --> 00:31:23,890
It was so good.
722
00:31:24,049 --> 00:31:30,609
Housing and supporting infrastructure for a
salty snack business where you're shipping bags
723
00:31:30,609 --> 00:31:37,095
of air, very expensive, very hard to do that on
top of all the other things that we were doing.
724
00:31:37,095 --> 00:31:39,255
So we had to pull back a little bit on that
one.
725
00:31:39,255 --> 00:31:43,894
We shifted back to our original mission, which
was powders and snacks.
726
00:31:43,894 --> 00:31:48,055
And we launched our greens, which was also a
really easy way to add to your daily routine.
727
00:31:48,409 --> 00:31:55,130
And ultimately, you know, my passion was I want
something, Rob wants something that supports
728
00:31:55,130 --> 00:31:56,169
our higher state.
729
00:31:56,169 --> 00:32:01,609
Like how do we how do we build something that
really has this efficacious knockout blow?
730
00:32:01,954 --> 00:32:03,315
I wanna be locked in.
731
00:32:03,315 --> 00:32:04,674
I wanna be ultra focused.
732
00:32:04,674 --> 00:32:06,034
I wanna be really clear.
733
00:32:06,194 --> 00:32:10,674
I wanna be really energized, and I wanna just
support this higher state.
734
00:32:10,674 --> 00:32:13,075
And that's kinda how Magnetic Mind was born.
735
00:32:13,075 --> 00:32:16,789
We were looking for something for ourselves to,
you know, I've got four kids.
736
00:32:16,789 --> 00:32:18,549
I've got multiple businesses.
737
00:32:18,549 --> 00:32:19,589
I've got all these things.
738
00:32:19,589 --> 00:32:20,710
I gotta keep going.
739
00:32:20,710 --> 00:32:21,750
I'm getting older.
740
00:32:21,750 --> 00:32:23,430
I'm not gonna deny that.
741
00:32:23,430 --> 00:32:24,230
You want an edge.
742
00:32:24,230 --> 00:32:27,910
You want something to kinda keep you going
that, you know, doesn't have this really high
743
00:32:27,910 --> 00:32:29,430
high and low low.
744
00:32:29,430 --> 00:32:35,075
I wanted something that was not only good for
immediate focus, feel good state, but also
745
00:32:35,075 --> 00:32:36,674
supported long term brain health.
746
00:32:36,674 --> 00:32:38,755
And we worked tirelessly.
747
00:32:38,755 --> 00:32:41,875
Andrew, I'll keep mentioning Andrew because
he's he's incredible.
748
00:32:41,875 --> 00:32:42,755
He's a great formulator.
749
00:32:43,019 --> 00:32:44,859
He wanted to kick my ass.
750
00:32:44,859 --> 00:32:48,619
He hated me because every day, it was, well,
let's try this.
751
00:32:48,619 --> 00:32:51,580
Let let's pull let's pull let's pull 200 of
rhodiola.
752
00:32:51,580 --> 00:32:54,539
Let's add alpha GPC, 90% standardized.
753
00:32:54,539 --> 00:32:57,755
And he's like, dude, I'm buying you a scale for
Christmas.
754
00:32:57,835 --> 00:33:02,795
I'm sending all the ingredients to your house,
and I'm gonna give you the formula, and you
755
00:33:02,795 --> 00:33:03,674
start playing with it.
756
00:33:03,674 --> 00:33:04,794
So I'm like, okay.
757
00:33:04,875 --> 00:33:06,315
Can you send me a lab coat?
758
00:33:06,315 --> 00:33:07,434
I want this to be official.
759
00:33:08,490 --> 00:33:09,609
Oh my god.
760
00:33:09,609 --> 00:33:10,490
That's hilarious.
761
00:33:10,490 --> 00:33:12,009
Did he send you a lab coat?
762
00:33:12,009 --> 00:33:12,490
Oh, yeah.
763
00:33:12,490 --> 00:33:13,450
I had it's great.
764
00:33:13,450 --> 00:33:13,930
It's great.
765
00:33:13,930 --> 00:33:14,649
It's great.
766
00:33:14,809 --> 00:33:15,609
Says Bernie.
767
00:33:15,609 --> 00:33:16,250
Perfect.
768
00:33:16,410 --> 00:33:22,144
And I just kinda started playing with it, and
we just, you know, we started partnering with
769
00:33:22,144 --> 00:33:26,625
some of the top suppliers out there in the
space.
770
00:33:26,625 --> 00:33:28,304
Guilty Health is one of them.
771
00:33:28,704 --> 00:33:34,545
Applied Food Science is doing some incredible
things with caffeine, guayusa extracts.
772
00:33:35,330 --> 00:33:40,529
And you meet these people, and a lot of them
started as a small business, and they're so
773
00:33:40,529 --> 00:33:44,769
passionate about their ingredients and their
supply chain that you're like, I just wanna
774
00:33:44,769 --> 00:33:45,250
work with them.
775
00:33:45,250 --> 00:33:46,769
This is the right place to be.
776
00:33:46,769 --> 00:33:51,494
And every time we'd find them, we'd we'd just
figure out how to either make the ingredient
777
00:33:51,494 --> 00:33:53,975
work or put it on the side for the next
project.
778
00:33:53,975 --> 00:33:58,375
And we've we've amassed, a really great network
of people that are doing really cool stuff in
779
00:33:58,375 --> 00:34:02,775
in not just the cognitive health space, but
also just a full body wellness, longevity.
780
00:34:02,775 --> 00:34:07,170
And it's it's it's lent to some really great
ideas and concepts that are kind of coming down
781
00:34:07,170 --> 00:34:07,730
the road.
782
00:34:08,050 --> 00:34:13,329
Something I cannot help but be curious about is
the process, a more detailed thought process,
783
00:34:13,329 --> 00:34:19,715
or a more detailed explanation of going from, I
have an idea for a nootropic magnetic mind to
784
00:34:19,715 --> 00:34:20,835
it being produced?
785
00:34:20,914 --> 00:34:25,155
Like, do you have to go source every single
ingredient from a different person and then who
786
00:34:25,155 --> 00:34:29,635
does the capsule and who does the thing and
then who manufactures it and how to, like, what
787
00:34:29,635 --> 00:34:32,355
does that look like idea to in customer scene?
788
00:34:32,570 --> 00:34:32,969
Yeah.
789
00:34:32,969 --> 00:34:34,809
So I think it's idea first, right?
790
00:34:34,809 --> 00:34:41,610
And then it's the formulation of the idea
because at that point, I care less about the
791
00:34:41,610 --> 00:34:46,074
quality ingredients and more about like, can we
start to make the stuff work?
792
00:34:46,074 --> 00:34:47,755
Will it fit into a capsule?
793
00:34:47,914 --> 00:34:49,675
What are our what are our constraints?
794
00:34:49,675 --> 00:34:54,075
And then once we nail that formula, we'll go
we'll go get the best.
795
00:34:54,394 --> 00:34:56,474
But it's idea.
796
00:34:56,474 --> 00:34:56,954
Right?
797
00:34:56,954 --> 00:34:59,515
So we wanna create ultra focus in a capsule.
798
00:34:59,515 --> 00:35:00,795
We wanna create it's got it.
799
00:35:00,795 --> 00:35:05,250
We wanna feel clear, we wanna feel energized,
we don't want a crash, we don't want a high
800
00:35:05,250 --> 00:35:08,929
high, I don't want my heart ripping out of my
chest, I don't want my head exploding, I don't
801
00:35:08,929 --> 00:35:10,849
wanna feel like I'm on pre workout.
802
00:35:11,170 --> 00:35:17,894
We identify the feeling, and then we talk about
what are some of the things that create brain
803
00:35:17,894 --> 00:35:24,295
fog or fatigue or some of the the through lines
that most people will be dealing with.
804
00:35:24,375 --> 00:35:29,094
And then we start to dissect those things and
and understand, okay, this formula is gonna
805
00:35:29,094 --> 00:35:30,055
need four things.
806
00:35:30,055 --> 00:35:35,469
And for us, it was you need a stimulant because
people want to feel something, and not all
807
00:35:35,469 --> 00:35:36,750
stimulants are bad.
808
00:35:36,829 --> 00:35:40,750
90% of the world drinks coffee, which is a
stimulant, but how do we find the best
809
00:35:40,750 --> 00:35:45,789
stimulant to create activity in your mind that
get your neurons firing that pairs well with
810
00:35:45,789 --> 00:35:51,424
the next thing, which is the step two for us in
this process was decrease cortisol, address our
811
00:35:51,424 --> 00:35:54,944
cortisol levels and help figure out how to
regulate that, right?
812
00:35:54,944 --> 00:35:57,264
The next one was BDNF.
813
00:35:57,264 --> 00:35:58,784
We're thinking about neurogenesis.
814
00:35:58,784 --> 00:36:05,670
How are we growing, creating, repairing our
neural pathways for today and for the long
815
00:36:05,670 --> 00:36:06,070
term?
816
00:36:06,070 --> 00:36:08,309
So BDNF was really important to us.
817
00:36:08,309 --> 00:36:09,990
Neurogenesis was important to us.
818
00:36:10,070 --> 00:36:13,590
So now we've got, okay, we need to address our
three states.
819
00:36:13,590 --> 00:36:15,829
And the fourth state was long term brain
health.
820
00:36:15,994 --> 00:36:17,355
What are the antioxidants?
821
00:36:17,355 --> 00:36:20,235
What's going to help support that part of this
process?
822
00:36:20,235 --> 00:36:23,594
And we need to make sure that through line is
is accurate.
823
00:36:23,594 --> 00:36:25,114
And then it's get to work, you know?
824
00:36:25,114 --> 00:36:26,795
We start we start trialing erring.
825
00:36:26,795 --> 00:36:32,489
We we do a lot of we do a lot of research
internally and with our supply manufacturers of
826
00:36:32,489 --> 00:36:37,130
these ingredients to kind of come up with some
formulas that might address these four
827
00:36:37,130 --> 00:36:42,565
different states, stimulate cortisol level,
BDNF, long term brain health.
828
00:36:42,565 --> 00:36:46,644
And we start filling the buckets of what
potential ingredients could fit those really
829
00:36:46,644 --> 00:36:47,125
well.
830
00:36:47,285 --> 00:36:50,405
And then it goes through this process of
elimination.
831
00:36:50,565 --> 00:36:55,250
We get to a point where we're ready to try two
or three different formulas, which fast forward
832
00:36:55,250 --> 00:36:57,409
became literally a hundred formulas.
833
00:36:57,409 --> 00:36:58,050
Hundred.
834
00:36:58,449 --> 00:37:00,769
A hundred variations of magnetic mind were
made.
835
00:37:00,769 --> 00:37:01,489
Wow.
836
00:37:01,570 --> 00:37:03,889
I lost Andrew around, like, seventy.
837
00:37:03,889 --> 00:37:04,849
He's like, done.
838
00:37:05,329 --> 00:37:06,210
You're Mhmm.
839
00:37:06,210 --> 00:37:06,690
Scale.
840
00:37:06,690 --> 00:37:07,170
You try.
841
00:37:10,184 --> 00:37:14,984
And then, we get to a point where we have a few
different formulas and we start trying it.
842
00:37:14,984 --> 00:37:15,385
You know?
843
00:37:15,385 --> 00:37:18,264
We we give it to friends, family, people in the
space.
844
00:37:18,264 --> 00:37:23,489
We get feedback and we start to find the common
themes of, you know, how do people feel?
845
00:37:23,489 --> 00:37:25,010
What what what were some of the positive?
846
00:37:25,010 --> 00:37:26,050
What were some of the negatives?
847
00:37:26,050 --> 00:37:26,530
Okay.
848
00:37:27,250 --> 00:37:28,530
This is becoming clear.
849
00:37:28,530 --> 00:37:32,289
A few people claim they felt a a little bit of
a raciiness in their chest.
850
00:37:32,289 --> 00:37:32,610
Okay.
851
00:37:32,610 --> 00:37:34,530
Let's identify what what could have caused
that.
852
00:37:34,530 --> 00:37:35,329
Oh, harpizine.
853
00:37:35,614 --> 00:37:36,094
Okay.
854
00:37:36,094 --> 00:37:36,335
Yeah.
855
00:37:36,335 --> 00:37:37,534
Let's do a little more research.
856
00:37:37,534 --> 00:37:38,734
Why why is that happening?
857
00:37:38,815 --> 00:37:39,375
Okay.
858
00:37:39,614 --> 00:37:39,934
Done.
859
00:37:39,934 --> 00:37:40,494
I'll move on.
860
00:37:40,494 --> 00:37:42,894
How do we how do we kinda build from here?
861
00:37:42,894 --> 00:37:44,255
And that's the process.
862
00:37:44,255 --> 00:37:45,694
And it's Damn.
863
00:37:45,694 --> 00:37:48,734
So that that's how you get the formula so that
the formula's ready.
864
00:37:48,734 --> 00:37:49,295
Okay?
865
00:37:49,295 --> 00:37:51,940
Now it's we like to control the supply chain.
866
00:37:51,940 --> 00:37:56,260
I don't you know, a lot of manufacturers, like,
wanna what they call turnkey.
867
00:37:56,260 --> 00:37:57,700
They're gonna buy the ingredients.
868
00:37:57,860 --> 00:38:00,019
They're gonna use what whatever capsules they
want.
869
00:38:00,019 --> 00:38:01,220
They're gonna give you their bottle.
870
00:38:01,220 --> 00:38:04,900
We supply all of our ingredients to our
manufacturers, and they do what we call
871
00:38:04,900 --> 00:38:05,380
tolling.
872
00:38:05,704 --> 00:38:07,065
They put it all together for you.
873
00:38:07,065 --> 00:38:10,105
So we have complete control over our supply
chain.
874
00:38:10,105 --> 00:38:12,585
I know where the ingredients are coming from.
875
00:38:12,744 --> 00:38:17,545
We send each each ingredient that comes in is
tested from the supplier and then tested again
876
00:38:17,545 --> 00:38:21,150
through our third party group that we use and
trust.
877
00:38:21,150 --> 00:38:26,269
And then once the final product is created,
then it goes back to our third party testing
878
00:38:26,269 --> 00:38:30,269
group and and they test for to make sure that
there's no heavy metals.
879
00:38:30,269 --> 00:38:32,349
There's the all all the bile levels are good.
880
00:38:32,349 --> 00:38:35,614
All the ingredients match what we're claiming
on the bottle.
881
00:38:35,695 --> 00:38:36,255
That's it.
882
00:38:36,255 --> 00:38:38,094
And then the hard part, you gotta go sell it.
883
00:38:38,094 --> 00:38:38,494
Damn.
884
00:38:38,494 --> 00:38:43,135
How long did this entire process take from idea
to go to market?
885
00:38:43,295 --> 00:38:44,574
For Magnetic Mind?
886
00:38:44,735 --> 00:38:45,295
Yeah.
887
00:38:45,775 --> 00:38:46,335
Two years.
888
00:38:46,679 --> 00:38:47,319
Two years.
889
00:38:47,319 --> 00:38:50,119
Caveat, we had a lot of things we're working
on.
890
00:38:50,119 --> 00:38:57,480
Oh, and it didn't become clear until the
beginning of '24 that this is something that we
891
00:38:57,480 --> 00:39:01,159
really wanted to if we're gonna take a big
swing at something, it was gonna be this.
892
00:39:01,844 --> 00:39:07,525
We kind of shifted our focus and became more
disciplined on focusing on this product and
893
00:39:07,525 --> 00:39:11,364
worked really hard through '24 to get it
launched and we launched it in October.
894
00:39:11,364 --> 00:39:11,925
Hell yeah.
895
00:39:11,925 --> 00:39:13,125
Time to use of people.
896
00:39:14,420 --> 00:39:15,300
Let's go.
897
00:39:15,300 --> 00:39:19,539
Let's again, maybe on the nose question, but
let's pretend I'm using AlphaBrain.
898
00:39:19,539 --> 00:39:21,780
Why should I use that magnetic mine instead?
899
00:39:22,019 --> 00:39:28,994
I think that we have what I would say a better
ingredient stack use clinically studied
900
00:39:28,994 --> 00:39:30,594
trademarked ingredients.
901
00:39:30,594 --> 00:39:33,394
The other thing too is they use proprietary
blends.
902
00:39:33,554 --> 00:39:37,554
We use actual doses that you can look on the
back of the bottle, it'll tell you exactly
903
00:39:37,635 --> 00:39:40,594
everything that's in there, by dose.
904
00:39:40,835 --> 00:39:46,440
The other thing too that, you know, I think is
fine, but I think that's a product that you use
905
00:39:46,440 --> 00:39:48,039
in a situationally.
906
00:39:48,039 --> 00:39:49,640
I need to stay up late.
907
00:39:49,640 --> 00:39:51,160
I need to get something done.
908
00:39:51,160 --> 00:39:55,320
It's not, in my opinion, it could be better
built for long term brain health.
909
00:39:55,320 --> 00:39:59,335
I don't think there's any point of taking
something unless it benefits me holistically
910
00:39:59,335 --> 00:40:00,375
all the way around.
911
00:40:00,375 --> 00:40:03,494
Like, I don't want to just have this pop and
this drop.
912
00:40:03,494 --> 00:40:08,535
It's gotta be something that is doing something
good for my brain or body long term.
913
00:40:10,454 --> 00:40:10,934
Got it.
914
00:40:10,934 --> 00:40:11,255
I
915
00:40:11,255 --> 00:40:11,735
love that.
916
00:40:11,735 --> 00:40:11,974
Yeah.
917
00:40:11,974 --> 00:40:12,934
It's I like it.
918
00:40:13,019 --> 00:40:17,179
Play me I love, when people were able to
mention the great benefits of theirs without
919
00:40:17,179 --> 00:40:18,940
having to, just shit on the other one.
920
00:40:18,940 --> 00:40:19,980
So that's No.
921
00:40:19,980 --> 00:40:20,940
And I think It's beautiful.
922
00:40:21,099 --> 00:40:21,739
Pioneers.
923
00:40:21,739 --> 00:40:23,099
They've done an incredible job.
924
00:40:23,099 --> 00:40:24,380
They identified the space.
925
00:40:24,380 --> 00:40:29,434
It's it's it's a great product, and there's
many bottles of it sitting in our in our lab,
926
00:40:29,434 --> 00:40:31,114
and we we enjoy taking those too.
927
00:40:31,114 --> 00:40:36,074
So speaking of the supplement industry, what's
what's the most broken or frustrating part
928
00:40:36,074 --> 00:40:38,234
about the supplement industry in your opinion?
929
00:40:38,234 --> 00:40:40,780
I think it's the barrier to entry is really
low.
930
00:40:40,780 --> 00:40:40,940
Right?
931
00:40:40,940 --> 00:40:42,380
There's a lot of manufacturers out there.
932
00:40:42,380 --> 00:40:48,460
There's a lot of suppliers out there and
quality and that efficacy is not it's not
933
00:40:48,460 --> 00:40:49,579
regulated enough.
934
00:40:49,739 --> 00:40:51,500
You know, I think that it's too easy.
935
00:40:51,500 --> 00:40:56,434
It's too easy to put something in a capsule
and, you know, get it to Chloe's house and
936
00:40:56,434 --> 00:40:58,835
she's doesn't exactly know what she's taking.
937
00:40:58,835 --> 00:41:00,114
It's it's just too easy.
938
00:41:00,114 --> 00:41:01,954
There's too the barrier to entry is too low.
939
00:41:01,954 --> 00:41:02,675
Yeah.
940
00:41:02,675 --> 00:41:02,914
Yeah.
941
00:41:02,914 --> 00:41:03,954
I definitely get that.
942
00:41:04,035 --> 00:41:08,275
What's something that if if somebody if you
could go back to beginning of mine, right,
943
00:41:08,275 --> 00:41:09,635
what's what's some advice you'd give yourself?
944
00:41:09,690 --> 00:41:11,289
Focus, discipline.
945
00:41:11,289 --> 00:41:15,690
You know, I went with this I we started with
snacks because it was easy and it was felt
946
00:41:15,690 --> 00:41:16,730
comfortable to me.
947
00:41:16,730 --> 00:41:21,130
And now I know that, you know, good things
happen in uncomfortable places.
948
00:41:21,289 --> 00:41:24,329
And I think that I might have taken a swing at
the supplements earlier.
949
00:41:24,744 --> 00:41:30,344
I just didn't, I personally didn't feel like I
had the authority to do that, you know?
950
00:41:30,344 --> 00:41:36,664
And it took me time and it was my journey to
kind of figure out the ecosystem of supplements
951
00:41:36,664 --> 00:41:40,329
and the supply chain and the ingredients
suppliers, it took me time to learn.
952
00:41:40,329 --> 00:41:41,690
Yeah, yeah, like that.
953
00:41:41,690 --> 00:41:45,609
Speaking of ingredients and supply chain, I
would love to transition into our lab section.
954
00:41:45,609 --> 00:41:47,610
So this is where we kind of get to go a little
bit deeper.
955
00:41:47,849 --> 00:41:51,289
You've mentioned a couple of things like third
party verification and some of these
956
00:41:51,289 --> 00:41:53,130
proprietary blends and some of this stuff.
957
00:41:53,514 --> 00:41:55,994
These are the questions that we usually have to
bring up to people.
958
00:41:55,994 --> 00:41:59,914
So it's refreshing to hear someone bring it up
before we even have to say anything about it.
959
00:41:59,914 --> 00:42:03,515
But one of the questions that I have is, you
mentioned third party verification.
960
00:42:03,675 --> 00:42:08,910
You walk us through what that is just in
general and then how you use it and what it is
961
00:42:08,910 --> 00:42:10,590
for you in your company?
962
00:42:10,590 --> 00:42:12,269
Like, who has looked at this?
963
00:42:12,269 --> 00:42:15,230
Is it validating any of the claims you make?
964
00:42:15,230 --> 00:42:16,429
Like talk to us about some of that.
965
00:42:16,429 --> 00:42:19,804
Yeah, we do it as a standard practice.
966
00:42:19,804 --> 00:42:23,244
It really should be a standard practice for
anyone putting supplements out there.
967
00:42:23,244 --> 00:42:30,844
All of our manufacturers that we work with have
an internal laboratory where they test for
968
00:42:31,519 --> 00:42:37,199
micros, make sure that there's no mold or yeast
or any problems with that are gonna cause
969
00:42:37,199 --> 00:42:38,480
issues with shelf life.
970
00:42:38,480 --> 00:42:42,960
They look at heavy metals and things like that.
971
00:42:42,960 --> 00:42:47,885
But to really have someone third party test
something, we want to get it out of that
972
00:42:47,885 --> 00:42:52,365
situation because there's a lot of things that
a manufacturer could be hiding also.
973
00:42:52,365 --> 00:42:56,859
I don't think something that's a common
practice, but it's better to have someone on an
974
00:42:56,859 --> 00:43:01,900
even playing field that has nothing to gain or
lose other than tell you what's in your
975
00:43:01,900 --> 00:43:02,300
product.
976
00:43:02,300 --> 00:43:03,900
And so we send it out.
977
00:43:03,900 --> 00:43:08,699
They do a lot of the standard testings, micro,
heavy metal, yeast mold, all of that.
978
00:43:09,005 --> 00:43:14,445
But they also test to make sure that if we're
claiming two fifty milligrams of rhodiola, that
979
00:43:14,445 --> 00:43:20,045
it has two fifty milligrams of rhodiola within
the acceptable range because powders and
980
00:43:20,045 --> 00:43:22,125
mixing, anything could happen within that.
981
00:43:22,204 --> 00:43:22,605
It's hard.
982
00:43:22,605 --> 00:43:24,079
The accuracy is hard.
983
00:43:24,079 --> 00:43:28,559
So there's a very small standardized window and
make sure that all of our products fit into
984
00:43:28,559 --> 00:43:31,360
that window that we're putting out there
exactly what we're saying.
985
00:43:31,360 --> 00:43:34,719
And I think it's like, it should be standard
and that should be standard process in
986
00:43:34,719 --> 00:43:36,734
supplements like third party testing.
987
00:43:36,734 --> 00:43:37,054
Yes.
988
00:43:37,054 --> 00:43:37,295
Yeah.
989
00:43:37,295 --> 00:43:38,574
We everyone should do that.
990
00:43:38,574 --> 00:43:39,614
Oh, 100%.
991
00:43:39,614 --> 00:43:45,775
Is there any there's no hardcore wild claims
necessarily on your on your website or
992
00:43:45,775 --> 00:43:50,494
anything, but is there any research that you
guys plan to do or are looking to do in
993
00:43:50,494 --> 00:43:52,630
relation to the effect?
994
00:43:52,630 --> 00:43:53,829
Like, I've taken it.
995
00:43:53,829 --> 00:43:56,070
I felt the effect, right, anecdotally.
996
00:43:56,230 --> 00:43:59,590
But is there any, like, studies that you guys
are looking to do or anything like that in the
997
00:43:59,590 --> 00:44:00,070
future?
998
00:44:00,070 --> 00:44:00,630
Yeah.
999
00:44:00,869 --> 00:44:07,045
One of the reasons one of the reasons to work
with a trademark company, like a PLT Health, if
1000
00:44:07,045 --> 00:44:09,925
you go to their website, you can pull up their
studies.
1001
00:44:10,085 --> 00:44:13,765
They have, you know, a hundred different
ingredients, and every single one of them is is
1002
00:44:13,765 --> 00:44:19,525
really delicately handled and detailed clinical
reports that you could pull up, print out, go
1003
00:44:19,525 --> 00:44:21,430
through, chase down the rabbit hole.
1004
00:44:21,430 --> 00:44:22,469
It's really clear.
1005
00:44:22,469 --> 00:44:28,630
And for us, you know, we care less about the
margin of the product and more about being able
1006
00:44:28,630 --> 00:44:34,789
to say Nutricog from PLT Health is claiming 1.4
times better immediate recall.
1007
00:44:35,135 --> 00:44:37,855
They're claiming two times increase in BDNF.
1008
00:44:37,855 --> 00:44:41,214
They're claiming 11 and a half times more
focus.
1009
00:44:41,214 --> 00:44:42,894
11 and a half times more focus.
1010
00:44:42,894 --> 00:44:44,414
That's actually a really cool number.
1011
00:44:44,414 --> 00:44:45,135
I kinda like that.
1012
00:44:45,135 --> 00:44:46,175
Like, let's dive in.
1013
00:44:46,175 --> 00:44:48,335
And you look at their research and you go
through.
1014
00:44:48,335 --> 00:44:53,029
And when you work with a trademark company, I'm
signing a trademark agreement that I'm allowed
1015
00:44:53,029 --> 00:44:57,190
to use those claims because we're using the
three hundred milligrams that you used in your
1016
00:44:57,190 --> 00:44:57,750
studies.
1017
00:44:57,750 --> 00:45:00,069
We're using those three hundred milligrams in
our product.
1018
00:45:00,069 --> 00:45:07,914
And I think the trademark process, the the
these expensive, you know, designer style
1019
00:45:07,914 --> 00:45:11,914
ingredients are really important to our
business because we're still small, and, you
1020
00:45:11,914 --> 00:45:16,315
know, we're working towards doing clinical
studies and clinical trials with the entire set
1021
00:45:16,315 --> 00:45:18,394
of ingredients, which is really important to
us.
1022
00:45:18,710 --> 00:45:24,150
But in the meantime, you launch, you have great
data and great studies that you can access
1023
00:45:24,150 --> 00:45:25,429
through these these suppliers.
1024
00:45:25,429 --> 00:45:29,909
So from a marketing perspective, what's you
what's your thought on like, technically, the
1025
00:45:29,909 --> 00:45:32,789
three hundred milligrams they studied, like,
was isolated.
1026
00:45:33,035 --> 00:45:37,195
When you put it with other ingredients,
anything could happen necessarily.
1027
00:45:37,515 --> 00:45:42,474
And so what is your perspective as far as from
a marketing perspective on using their study
1028
00:45:42,474 --> 00:45:47,275
and their claim for their individual ingredient
for a supplement that has multiple other
1029
00:45:47,275 --> 00:45:49,789
ingredients that could all interact with each
other differently?
1030
00:45:49,789 --> 00:45:50,269
Yeah.
1031
00:45:50,349 --> 00:45:54,349
Well, it's funny because we you know, that's
the initial question that comes up for us.
1032
00:45:54,349 --> 00:45:59,150
But when we go back to our buckets and how we
were approaching systematically addressing
1033
00:45:59,150 --> 00:46:05,204
focus, mood, energy, we worked with the
suppliers to identify ingredients that they
1034
00:46:05,204 --> 00:46:12,804
also had studies on, where they paired Amatimax
with zynomite, and they had a small study.
1035
00:46:12,885 --> 00:46:17,639
And we worked with the suppliers to understand
the effects of how these things will interact
1036
00:46:17,639 --> 00:46:18,440
with each other.
1037
00:46:19,880 --> 00:46:26,839
Where we landed, everything had a plus one or
plus two on the scale of benefits that when
1038
00:46:26,839 --> 00:46:31,559
working together, there was a higher level of
impact than on its own.
1039
00:46:32,505 --> 00:46:33,864
So I guess it sounds like the And
1040
00:46:34,664 --> 00:46:40,824
that's why we really need our study done to
make sure that we can do this with hundreds of
1041
00:46:40,824 --> 00:46:43,545
people to make this claim really valid.
1042
00:46:43,545 --> 00:46:43,784
Right.
1043
00:46:44,039 --> 00:46:48,519
Which this is something we come up on all the
time with founders is it's like, it's a
1044
00:46:48,519 --> 00:46:50,519
startup, like you don't have unlimited funds.
1045
00:46:50,519 --> 00:46:53,239
These clinical trials are a million dollars,
half a million dollars sometimes.
1046
00:46:53,239 --> 00:46:53,480
Yeah.
1047
00:46:53,480 --> 00:46:54,840
It's not as if they're cheap or whatever.
1048
00:46:54,840 --> 00:46:58,574
And so it's just interesting to hear how
different people kind of contemplate and think
1049
00:46:58,574 --> 00:47:02,735
through the marketing and like all of this
stuff before they're able to get like hardcore,
1050
00:47:02,735 --> 00:47:06,974
like science on something, because it's still
something that's helpful and useful and
1051
00:47:06,974 --> 00:47:07,775
beneficial.
1052
00:47:08,014 --> 00:47:12,735
It's just understanding how individual people
look at that line is something I'm interested
1053
00:47:12,735 --> 00:47:13,375
in learning about.
1054
00:47:13,460 --> 00:47:17,460
And I think, you know, some of the things that
we could do better that we're working on too is
1055
00:47:17,460 --> 00:47:22,579
we're updating the website to make sure all of
those studies, like the top four ingredients in
1056
00:47:22,659 --> 00:47:28,179
our blend, the guayusa extract from Alma Tmax,
the rhodiola rosea from rhodiolife PLT Health,
1057
00:47:28,179 --> 00:47:33,135
the Nutricog, the Zynomite, you have those
clinical studies right at your fingertips on
1058
00:47:33,135 --> 00:47:33,694
our website.
1059
00:47:33,694 --> 00:47:36,094
And that's coming in the next few weeks.
1060
00:47:36,175 --> 00:47:37,214
Yeah, no, I like that.
1061
00:47:37,214 --> 00:47:40,815
And it's not something I've heard before from a
supplement company we've interviewed that they,
1062
00:47:40,815 --> 00:47:44,094
this trademarked and using such high level
things.
1063
00:47:44,094 --> 00:47:47,900
So definitely puts you a step ahead of the
people that we've talked to on this.
1064
00:47:47,900 --> 00:47:49,099
I hadn't heard that.
1065
00:47:49,099 --> 00:47:53,339
I think that's a really interesting way to get
a head start on some of the claims and the
1066
00:47:53,339 --> 00:47:57,500
marketing and things like that before you were
able to get your own hardcore research.
1067
00:47:57,500 --> 00:47:58,184
So that's awesome.
1068
00:47:58,184 --> 00:48:03,065
And when you if you guys ever have time to go
look at PLT or applied food science to look at
1069
00:48:03,065 --> 00:48:04,825
some of these things, like they're thorough.
1070
00:48:04,905 --> 00:48:06,425
These studies are thorough.
1071
00:48:06,425 --> 00:48:10,905
It's hundred plus people, 200, three hundred
sometimes, but you feel the comfort in
1072
00:48:10,905 --> 00:48:14,110
understanding how they went about these
randomized trials.
1073
00:48:14,110 --> 00:48:17,949
I think that what happens in supplements is
everyone's worried that you're gonna steal
1074
00:48:18,030 --> 00:48:21,150
someone's idea or they're gonna lose their
concept and funnel.
1075
00:48:21,230 --> 00:48:24,349
But to us, it was like, we just wanna do it the
right way.
1076
00:48:24,349 --> 00:48:25,869
And if someone steals it, someone steals it.
1077
00:48:25,869 --> 00:48:29,114
I mean, PLT Health, Nutricog, like, these are
trademarked.
1078
00:48:29,114 --> 00:48:30,795
I don't have an exclusivity on them.
1079
00:48:30,875 --> 00:48:33,035
So I think that that's why you don't see more
of it.
1080
00:48:33,114 --> 00:48:33,675
Right?
1081
00:48:34,155 --> 00:48:34,635
Yeah.
1082
00:48:34,635 --> 00:48:34,875
No.
1083
00:48:34,875 --> 00:48:35,355
I love that.
1084
00:48:35,355 --> 00:48:36,394
I love that mentality.
1085
00:48:36,394 --> 00:48:38,394
That's a consumer first mindset.
1086
00:48:38,394 --> 00:48:39,410
That's that's beautiful.
1087
00:48:39,410 --> 00:48:42,610
Something I know Chloe's curious about is the
guaisa.
1088
00:48:42,610 --> 00:48:45,570
Never have I seen that even she had to tell me
what it was.
1089
00:48:45,570 --> 00:48:46,849
Like, why did you pick that?
1090
00:48:46,849 --> 00:48:47,730
Where did that come?
1091
00:48:47,890 --> 00:48:50,210
You need to get these guys on this podcast.
1092
00:48:50,210 --> 00:48:52,769
This is the Zapp family, z a p p.
1093
00:48:53,355 --> 00:48:54,155
Okay.
1094
00:48:54,235 --> 00:48:55,195
Zapp family.
1095
00:48:55,195 --> 00:48:57,675
So it's Applied Food Science is the company.
1096
00:48:57,675 --> 00:49:03,594
And it's the Zapp brothers, one's on the sales
and R and D side, one's on the marketing side,
1097
00:49:03,594 --> 00:49:05,514
and then their mom's a big part of the business
as well.
1098
00:49:05,840 --> 00:49:10,239
But when these guys talk Chloe, when they talk
about this product, they are so passionate
1099
00:49:10,239 --> 00:49:10,639
about it.
1100
00:49:10,639 --> 00:49:15,039
They've spent so much time in the Amazon
working with the Kichuan tribe.
1101
00:49:15,119 --> 00:49:18,320
And the stories that they would tell me, I just
was like, I'm in.
1102
00:49:18,320 --> 00:49:20,079
I just wanna take this all the time.
1103
00:49:20,079 --> 00:49:25,474
It this is incredible how the Kichuan tribe
used this ingredient to help support their
1104
00:49:25,474 --> 00:49:26,275
intuition.
1105
00:49:26,275 --> 00:49:26,755
Mhmm.
1106
00:49:26,755 --> 00:49:28,275
They know when it's gonna rain.
1107
00:49:28,275 --> 00:49:30,355
They know when there's a dangerous snake in the
village.
1108
00:49:30,355 --> 00:49:31,875
They know when an enemy's attacking.
1109
00:49:31,875 --> 00:49:37,480
Like, they wanted to fuel this this clarity and
intuition that they truly believed in.
1110
00:49:37,480 --> 00:49:38,679
Like, I love this.
1111
00:49:38,679 --> 00:49:39,719
Rob's gonna love this.
1112
00:49:39,719 --> 00:49:41,559
Everyone like, this is a great ingredient.
1113
00:49:41,559 --> 00:49:46,519
And then it gets down to the science because we
need science, and there's still a lot of
1114
00:49:46,519 --> 00:49:48,599
unanswered questions with Guayusa.
1115
00:49:48,599 --> 00:49:53,474
But to me, it is one of the most remarkable
sources of caffeine available.
1116
00:49:53,635 --> 00:49:58,755
Because what it does is what it doesn't do is
it does not spike your adrenaline, your
1117
00:49:58,755 --> 00:49:59,715
epinephrine.
1118
00:49:59,715 --> 00:50:01,394
It does not increase your heart rate.
1119
00:50:01,579 --> 00:50:07,179
It is this smooth, incredible, long energy that
at the end of the day, when I'm I would
1120
00:50:07,179 --> 00:50:09,900
typically feel, like, mentally drained or
exhausted.
1121
00:50:09,900 --> 00:50:12,780
And I think to myself now, and I'm like, I
fucking feel great.
1122
00:50:13,179 --> 00:50:19,954
I not like not like for I like this crazy I I
gotta keep doing things or I but, like, I just
1123
00:50:19,954 --> 00:50:22,914
feel good, and that's the part of the caffeine
that I like.
1124
00:50:22,914 --> 00:50:24,275
It's it's feel good.
1125
00:50:24,275 --> 00:50:25,474
It's not just energy.
1126
00:50:25,474 --> 00:50:26,994
It elevates your mood.
1127
00:50:26,994 --> 00:50:32,329
And they have such incredible studies around
mood, productivity, physical strength, physical
1128
00:50:32,329 --> 00:50:32,890
endurance.
1129
00:50:32,890 --> 00:50:34,250
There's some really great studies in there.
1130
00:50:34,250 --> 00:50:36,090
Their website is incredible, by the way.
1131
00:50:36,090 --> 00:50:38,090
It's PLT Health, Amity Max.
1132
00:50:38,090 --> 00:50:39,369
You guys can check that out.
1133
00:50:39,530 --> 00:50:44,250
And then gaming, a lot of game like, great for
gamers if you're into that thing and higher
1134
00:50:44,250 --> 00:50:45,929
kill rates and all that jazz.
1135
00:50:45,929 --> 00:50:46,614
Like, it's great.
1136
00:50:46,614 --> 00:50:47,655
Their studies are incredible.
1137
00:50:47,655 --> 00:50:48,295
Wow.
1138
00:50:48,375 --> 00:50:48,614
Yeah.
1139
00:50:48,614 --> 00:50:49,255
That's cool.
1140
00:50:49,494 --> 00:50:49,815
Yeah.
1141
00:50:49,815 --> 00:50:52,215
That was one of the ingredients that really
piqued my interest.
1142
00:50:52,215 --> 00:50:54,135
I was telling Cody, so I was just in the
Amazon.
1143
00:50:54,135 --> 00:50:58,375
I was in Peru, and I was bathing with guayasa
every day for protection.
1144
00:50:58,940 --> 00:51:02,380
And so I feel like I've developed a special
relationship with the plant.
1145
00:51:02,380 --> 00:51:07,099
But I do think like caffeine and how you
deliver it is really important and it changes
1146
00:51:07,099 --> 00:51:07,660
everything.
1147
00:51:07,660 --> 00:51:10,619
You know, you can get some pure caffeine, can
give it in the form of matcha, and that
1148
00:51:10,619 --> 00:51:13,795
completely changes the effect that caffeine
really Yeah,
1149
00:51:14,275 --> 00:51:14,914
and it's incredible.
1150
00:51:15,235 --> 00:51:19,635
I don't know if it's super rich in
antioxidants, but more importantly, the
1151
00:51:19,635 --> 00:51:25,474
antioxidants are polyphenols, and it's just an
incredible source of not just energy, but also
1152
00:51:25,474 --> 00:51:28,150
anti aging when you think about it from that
lens as well.
1153
00:51:28,150 --> 00:51:28,630
Mhmm.
1154
00:51:28,789 --> 00:51:29,110
Yeah.
1155
00:51:29,110 --> 00:51:29,670
Yeah.
1156
00:51:29,910 --> 00:51:34,949
Are there any side effects, downsides, any
anything like that in relation to any of your
1157
00:51:34,949 --> 00:51:37,269
guys' products or or things that you warn
people on?
1158
00:51:37,269 --> 00:51:41,635
Not I mean, we we work really hard on that, and
this is something that, like, I want to make
1159
00:51:41,635 --> 00:51:46,914
sure that if my kids are eating bars, that if
they're not going to grow a tail or end up in a
1160
00:51:46,914 --> 00:51:47,715
different place.
1161
00:51:48,195 --> 00:51:51,394
You know, it's something that I really live and
die by.
1162
00:51:51,394 --> 00:51:57,869
And we've done our research and we feel
everything is safe in clinical doses and
1163
00:51:57,869 --> 00:52:01,469
following instructions and everything should be
great.
1164
00:52:01,469 --> 00:52:03,710
But we're not doctors.
1165
00:52:03,710 --> 00:52:07,230
We're not prescribing anything that you
shouldn't be taking with other medicines that
1166
00:52:07,230 --> 00:52:07,949
are prescribed to you.
1167
00:52:07,949 --> 00:52:12,295
You should always talk to your medical
practitioner before taking supplements to
1168
00:52:12,295 --> 00:52:17,014
tropic, anything, even omegas, whatever it is,
you should make sure that it's it's something
1169
00:52:17,014 --> 00:52:18,934
that, you're able to add to your diet.
1170
00:52:18,934 --> 00:52:19,574
Yeah.
1171
00:52:19,655 --> 00:52:20,135
For sure.
1172
00:52:20,135 --> 00:52:22,375
Great time to shift into our interrogation
mode.
1173
00:52:22,440 --> 00:52:25,800
I I would love to hear what are what are some
of the concerns or maybe not criticisms, but
1174
00:52:25,800 --> 00:52:29,559
skepticisms people have in relation to your
guys' products?
1175
00:52:29,960 --> 00:52:33,000
This is the hardest product in the world to
build trust in.
1176
00:52:33,000 --> 00:52:33,400
Right?
1177
00:52:33,400 --> 00:52:33,800
Yeah.
1178
00:52:33,800 --> 00:52:37,864
Because it's it feels like snake oil ultra
focused and we get locked in.
1179
00:52:37,864 --> 00:52:41,224
Everybody's talking about this and I think we
get a lot of that.
1180
00:52:41,224 --> 00:52:46,105
And so we're working on ways to try to drive
trial to see if we can get more people to try,
1181
00:52:46,105 --> 00:52:49,465
whether it's try before you buy or create some
sample packs.
1182
00:52:49,465 --> 00:52:52,619
But it's it's definitely that is the the key
thing.
1183
00:52:52,619 --> 00:52:57,900
And it's hard to educate in, you know, thirty
second snippets or ten second snippets on your
1184
00:52:57,900 --> 00:52:59,179
on your phone or social media.
1185
00:52:59,179 --> 00:52:59,980
It's really hard.
1186
00:52:59,980 --> 00:53:01,420
So we we do get a lot of that.
1187
00:53:01,420 --> 00:53:02,780
We feel that deeply.
1188
00:53:03,324 --> 00:53:03,965
Yeah.
1189
00:53:03,965 --> 00:53:04,525
Yeah.
1190
00:53:05,085 --> 00:53:11,085
One question that people ask me all the time
about nootropics is what happens when I stop
1191
00:53:11,085 --> 00:53:11,724
taking them?
1192
00:53:11,724 --> 00:53:13,565
I think that's always a consumer fear.
1193
00:53:13,565 --> 00:53:14,045
Yes.
1194
00:53:14,045 --> 00:53:14,525
Yeah.
1195
00:53:14,525 --> 00:53:16,525
That's that's actually really interesting.
1196
00:53:16,525 --> 00:53:21,519
I think I mean, you go back to your normal your
normal state, and I think, you know, sometimes
1197
00:53:21,760 --> 00:53:22,880
that's such a good question.
1198
00:53:22,880 --> 00:53:24,239
How can I answer that best?
1199
00:53:24,239 --> 00:53:27,039
I don't think that a pill is the solution to
your health.
1200
00:53:27,039 --> 00:53:32,025
That's, like, the first and foremost thing that
I should say too, because the past four months,
1201
00:53:32,025 --> 00:53:36,585
I've undergone, like, so much of my own, like,
personal health journey right now that it's
1202
00:53:36,585 --> 00:53:41,144
really I think first and foremost, you need to
understand, like, why are you fatigued?
1203
00:53:41,304 --> 00:53:43,385
Why are you why do you have brain fog?
1204
00:53:43,385 --> 00:53:45,784
Finding the root cause is really important.
1205
00:53:46,210 --> 00:53:51,809
Because if you could make changes to your diet
or to the way you're living your life right now
1206
00:53:51,809 --> 00:53:57,250
or or adding exercise and it could eliminate
things, then maybe you don't need to take
1207
00:53:57,250 --> 00:53:58,210
magnetic mind.
1208
00:53:58,210 --> 00:54:03,574
But I think understanding the root cause first
will help direct you to what what what are the
1209
00:54:03,574 --> 00:54:05,494
right supplements that I should be pairing with
that.
1210
00:54:05,494 --> 00:54:08,934
Recently, I might go on a tangent here, so
please stop me if I do.
1211
00:54:09,014 --> 00:54:09,815
It's okay.
1212
00:54:09,974 --> 00:54:15,699
You know, my wife told me to go see this
holistic practitioner, and she's she, you know,
1213
00:54:15,699 --> 00:54:16,579
she sits you down.
1214
00:54:16,579 --> 00:54:21,940
She does some muscle tests where she puts
different allergens in your hand and she tests
1215
00:54:21,940 --> 00:54:24,420
your your muscle test and your resistance.
1216
00:54:24,579 --> 00:54:28,260
She tells me, you have a, you have a gluten
allergy.
1217
00:54:28,260 --> 00:54:33,315
I'm like, how can you tell by poking me with
your fingers and touching these spots?
1218
00:54:33,315 --> 00:54:35,635
He's like, look, it's what I do.
1219
00:54:36,355 --> 00:54:40,195
It takes too long to help you understand, but
let's do the blood work and we'll see.
1220
00:54:40,195 --> 00:54:45,394
And sure enough, I'm, you know, I just turned
48 and I found out I have a gluten a gluten
1221
00:54:45,394 --> 00:54:49,849
tolerance And it changed everything.
1222
00:54:49,929 --> 00:54:55,210
Like, I lost 28 pounds in the past since
October, and and, you know, I've never
1223
00:54:55,210 --> 00:54:55,849
felt shit.
1224
00:54:55,849 --> 00:54:56,329
I know.
1225
00:54:56,329 --> 00:54:57,530
I've never felt better.
1226
00:54:57,530 --> 00:54:58,250
And who knew?
1227
00:54:58,445 --> 00:54:59,885
I have a gluten allergy.
1228
00:54:59,885 --> 00:55:02,844
You you hear about gluten all the time and all
of these things that are going around about it.
1229
00:55:02,844 --> 00:55:08,045
But when the test came back and she showed me,
she's like, you kinda have Hashimoto's.
1230
00:55:08,045 --> 00:55:09,324
You have all this stuff going on.
1231
00:55:09,324 --> 00:55:10,204
You you should be better.
1232
00:55:10,204 --> 00:55:12,844
She's like, I think it's directly linked to
this gluten allergy.
1233
00:55:12,989 --> 00:55:15,309
You need to change your diet immediately and
see what happens.
1234
00:55:15,309 --> 00:55:18,349
And after that first month, I I shed some
weight.
1235
00:55:18,429 --> 00:55:20,590
It wasn't just the weight, but I was clear.
1236
00:55:20,590 --> 00:55:21,710
I was more energized.
1237
00:55:21,710 --> 00:55:22,590
I felt good.
1238
00:55:22,590 --> 00:55:23,389
Inflammation.
1239
00:55:23,389 --> 00:55:26,030
I have, like, crazy inflammation problems.
1240
00:55:26,110 --> 00:55:26,670
They were gone.
1241
00:55:26,744 --> 00:55:27,305
Gone.
1242
00:55:27,305 --> 00:55:29,704
And it's like, okay, what else is going like?
1243
00:55:29,704 --> 00:55:32,185
How how much deeper can we go here?
1244
00:55:32,425 --> 00:55:34,585
And you just and like, what did I do?
1245
00:55:34,585 --> 00:55:39,865
I went to a doctor that was instead of trying
to give me a pill because my my blood pressure
1246
00:55:39,865 --> 00:55:43,280
was high, I had someone finally tell me like,
this is why.
1247
00:55:43,440 --> 00:55:45,039
This is why you're feeling this way.
1248
00:55:45,039 --> 00:55:46,480
This this is the cause of it.
1249
00:55:46,480 --> 00:55:48,960
And it wasn't that difficult to find that out.
1250
00:55:48,960 --> 00:55:51,119
It was just a different approach to my health.
1251
00:55:51,280 --> 00:55:54,239
And so I now supplement around that.
1252
00:55:54,239 --> 00:55:58,964
I, you know, I've changed my diet and I deal
with my current state or my current needs
1253
00:55:58,964 --> 00:56:00,085
through that lens.
1254
00:56:00,085 --> 00:56:04,804
And I think when you start a supplement, some
are forever, you know, like, you know, there
1255
00:56:04,804 --> 00:56:08,244
there are core essential supplements that we
should all be taking, whether it's vitamin d or
1256
00:56:08,244 --> 00:56:10,244
magnesium or, omegas.
1257
00:56:10,244 --> 00:56:16,039
But with stuff like this, we we we we like
people to take breaks from them because we
1258
00:56:16,039 --> 00:56:18,039
wanna see how you're feeling afterwards.
1259
00:56:18,039 --> 00:56:19,639
Like, has it improved anything?
1260
00:56:19,639 --> 00:56:24,440
And a lot of times with with this with our
product in particular, sometimes I've taken it
1261
00:56:24,440 --> 00:56:29,724
for two, three weeks consistently, and then
I'll stop because I'm like, is it working?
1262
00:56:29,724 --> 00:56:30,284
I don't know.
1263
00:56:30,284 --> 00:56:32,364
And then I stop and I'm like, oh, shit.
1264
00:56:32,364 --> 00:56:33,005
It was working.
1265
00:56:33,005 --> 00:56:34,284
I I can feel the change.
1266
00:56:34,284 --> 00:56:37,644
I can feel this shift in in my my energy level
or my focus.
1267
00:56:37,989 --> 00:56:39,590
For me, it works really well.
1268
00:56:39,670 --> 00:56:44,230
And I think taking those breaks and seeing
where your standard line is on your health and
1269
00:56:44,230 --> 00:56:46,309
how you're feeling is really important.
1270
00:56:46,789 --> 00:56:51,030
In products like this, in particular, Chloe, to
answer your question too, it's like, I wanted
1271
00:56:51,030 --> 00:56:55,114
someone to be able to feel okay, like taking
this as part of their supplement journey
1272
00:56:55,114 --> 00:57:01,355
forever, because it does support a high level
of brain health and aging, healthy aging.
1273
00:57:01,434 --> 00:57:02,474
Love that answer.
1274
00:57:02,954 --> 00:57:03,355
That's great.
1275
00:57:03,355 --> 00:57:08,090
Kind of answered in this a little bit too, but
are there people who should not take this or
1276
00:57:08,090 --> 00:57:11,610
conditions where it wouldn't be as effective or
useful?
1277
00:57:11,610 --> 00:57:12,010
Yeah.
1278
00:57:12,010 --> 00:57:13,930
There's always there's always cases like that.
1279
00:57:13,930 --> 00:57:19,289
And I I think there are certain prescribed
drugs that do interact with with some of these
1280
00:57:19,289 --> 00:57:21,905
herbal herbal supplements for sure.
1281
00:57:21,905 --> 00:57:26,625
And, you know, I think that's why it's really
important to talk to your doctor before or the
1282
00:57:26,625 --> 00:57:29,985
pharmacist before taking anything in
conjunction when you're on prescription
1283
00:57:29,985 --> 00:57:30,465
medicine.
1284
00:57:30,465 --> 00:57:30,945
Yeah.
1285
00:57:30,945 --> 00:57:31,744
For sure.
1286
00:57:31,744 --> 00:57:32,385
That makes sense.
1287
00:57:33,309 --> 00:57:35,069
I think more people should do it.
1288
00:57:35,069 --> 00:57:38,909
Even honestly, not to say that this is a
replacement for your doctor, but good old
1289
00:57:38,909 --> 00:57:45,150
Chatuche BT is honestly pretty freaking good
at, hey, here is the copy and paste supplement
1290
00:57:45,150 --> 00:57:46,945
list of I'm on this drug.
1291
00:57:46,945 --> 00:57:49,744
Tell me what I should be concerned about or
give me some thoughts on this.
1292
00:57:49,744 --> 00:57:51,105
I found that to be pretty useful too.
1293
00:57:51,105 --> 00:57:52,464
It's not a replacement for a doctor.
1294
00:57:52,464 --> 00:57:52,625
Wanna
1295
00:57:52,625 --> 00:57:55,025
be very No, no, it's not, but I agree with you.
1296
00:57:55,025 --> 00:57:56,545
Have you heard of Perplexity?
1297
00:57:56,625 --> 00:58:01,950
Perplexity AI is, I just, I didn't know about
it till recently, and it it does even a better
1298
00:58:01,950 --> 00:58:06,269
job at pulling up they'll send links to all the
clinical studies and all the data really,
1299
00:58:06,269 --> 00:58:09,710
really in a unique fashion so you you have that
that extra support.
1300
00:58:09,710 --> 00:58:13,390
Google Advanced Research, their Gemini tool, is
really a great one too.
1301
00:58:13,390 --> 00:58:19,394
And then Consensus AI is an AI tool on top of
peer reviewed databases.
1302
00:58:19,394 --> 00:58:20,994
So it just pulls from research.
1303
00:58:20,994 --> 00:58:22,275
So primary research.
1304
00:58:22,275 --> 00:58:23,715
There's some really, really good ones.
1305
00:58:23,954 --> 00:58:25,715
But, yeah, those are cool.
1306
00:58:25,715 --> 00:58:31,190
Next one is or next thought is some brands
overpromise and underdeliver, not saying that
1307
00:58:31,190 --> 00:58:35,989
you do, but some of their marketing statements
are kind of sometimes they are exaggerated or
1308
00:58:35,989 --> 00:58:37,030
could be misunderstood.
1309
00:58:37,030 --> 00:58:41,269
Are there any that you guys make that you
believe, this could be one that maybe we need
1310
00:58:41,269 --> 00:58:45,005
to explain more, or how do you delineate what
goes out as market?
1311
00:58:45,005 --> 00:58:45,565
It's hard.
1312
00:58:45,565 --> 00:58:48,125
Like, you don't you don't wanna overpromise and
under deliver.
1313
00:58:48,125 --> 00:58:52,125
And it's, you know, everyone's biology is
different, so everyone could feel differently
1314
00:58:52,125 --> 00:58:53,565
when taking these types of product.
1315
00:58:53,565 --> 00:58:58,300
You know, I I might take caffeine differently
than you do, and it might affect me and impact
1316
00:58:58,300 --> 00:58:59,099
me differently.
1317
00:58:59,099 --> 00:59:03,579
So we try to really, really try to limit the
claims when we're out there.
1318
00:59:03,579 --> 00:59:08,300
One came up recently that I was just like, I
just don't know if we can even talk about this,
1319
00:59:08,300 --> 00:59:12,934
but it was it was around menopause and and
women in menopause and how the research shows
1320
00:59:12,934 --> 00:59:17,175
that almost every single one of these
ingredients could positively impact a woman
1321
00:59:17,175 --> 00:59:20,215
that's going through or premenopausal.
1322
00:59:20,215 --> 00:59:25,230
So I just it's really it's it's the hardest
part of this business because you just don't
1323
00:59:25,230 --> 00:59:31,150
wanna overpromise, but we've kept it to focus,
clarity, drive, and brain health.
1324
00:59:31,150 --> 00:59:31,710
Yeah.
1325
00:59:31,710 --> 00:59:31,949
No.
1326
00:59:31,949 --> 00:59:32,269
Love it.
1327
00:59:32,269 --> 00:59:33,389
That'd be an interesting one.
1328
00:59:33,389 --> 00:59:33,550
Yeah.
1329
00:59:33,550 --> 00:59:34,590
That'd be an interesting one.
1330
00:59:34,590 --> 00:59:36,989
One that I noticed is you'll feel in thirty
minutes.
1331
00:59:37,755 --> 00:59:40,635
Before trying it, I was like, I wonder if
that's true.
1332
00:59:40,635 --> 00:59:43,194
Then I tried it, I was like, oh, right.
1333
00:59:43,194 --> 00:59:43,914
Yeah.
1334
00:59:43,914 --> 00:59:44,554
Yes, sir.
1335
00:59:44,554 --> 00:59:46,875
I can in fact feel it.
1336
00:59:46,954 --> 00:59:48,315
So it's interesting.
1337
00:59:49,034 --> 00:59:49,434
Yeah.
1338
00:59:49,434 --> 00:59:53,890
The thirty minutes thing, that's, you know, and
that's and that's where the caffeine comes in.
1339
00:59:53,890 --> 00:59:54,130
Right?
1340
00:59:54,130 --> 00:59:59,410
Caffeine works really well, but also the the L
theanine that we're using just kinda just
1341
00:59:59,410 --> 01:00:03,650
allows you to take a deep breath and and and,
you know, clear your mind a little bit.
1342
01:00:03,650 --> 01:00:06,914
And I think that those two ingredients go to
work really quickly.
1343
01:00:06,914 --> 01:00:07,394
Yeah.
1344
01:00:07,474 --> 01:00:07,875
Yeah.
1345
01:00:07,875 --> 01:00:10,114
All right, Bernie, you made it through the
interrogation.
1346
01:00:10,114 --> 01:00:10,755
How do you feel?
1347
01:00:10,755 --> 01:00:11,234
Great.
1348
01:00:11,234 --> 01:00:11,954
This is great.
1349
01:00:11,954 --> 01:00:13,315
Let's talk about the future.
1350
01:00:13,315 --> 01:00:14,514
What's on the roadmap?
1351
01:00:14,514 --> 01:00:17,714
Like, I know that you did chips and you
mentioned focus.
1352
01:00:17,714 --> 01:00:19,954
Like, are you gonna double down on what you're
currently doing?
1353
01:00:21,230 --> 01:00:23,789
Or are there other products and things that
you're looking at?
1354
01:00:23,789 --> 01:00:26,670
Yeah, there definitely are other products and
things that we're looking at.
1355
01:00:26,670 --> 01:00:30,909
I think, you know, I alluded to this, but the
company's got it going through a transition
1356
01:00:30,909 --> 01:00:35,494
right now, and we're gonna be partnering with a
much larger conglomerate.
1357
01:00:35,494 --> 01:00:40,855
And that group is gonna allow us to kind of
continue to expand our portfolio of how we're
1358
01:00:40,855 --> 01:00:43,494
thinking about brain and now body health.
1359
01:00:43,494 --> 01:00:50,050
And for me, you know, I love this idea of
continuing to explore ways to age better, be
1360
01:00:50,050 --> 01:00:52,690
impactful on our longevity journey.
1361
01:00:52,690 --> 01:00:56,690
Like, I don't wanna live forever, but I you
know, as I age, I I wanna be strong.
1362
01:00:56,690 --> 01:00:58,369
I wanna I wanna age strong.
1363
01:00:58,369 --> 01:00:59,489
I wanna age strong.
1364
01:00:59,489 --> 01:01:03,614
And I'm fascinated with Are you guys familiar
with DEXA scans?
1365
01:01:03,614 --> 01:01:04,414
Oh, DEXA.
1366
01:01:04,414 --> 01:01:06,014
So full body composition.
1367
01:01:06,815 --> 01:01:12,734
And it's just so it's so clear that muscle
strength, bone density, your fat content,
1368
01:01:12,734 --> 01:01:16,255
visceral fat, it plays such an important role
on how we're aging.
1369
01:01:16,255 --> 01:01:22,949
And if you can get ahead of that early and stay
on top of it, it's really truly will impact who
1370
01:01:22,949 --> 01:01:25,989
you are, how you are when you're 60, 70, and
80.
1371
01:01:26,309 --> 01:01:27,670
I'm just excited.
1372
01:01:27,670 --> 01:01:31,545
We've got some things that we're working on
through that kind of through that lens that
1373
01:01:31,545 --> 01:01:34,905
really looks at muscle strength, bone density,
visceral fats.
1374
01:01:34,905 --> 01:01:39,704
It may not be under mine right, maybe a subset
of what we're doing here, but there's a lot of
1375
01:01:39,704 --> 01:01:41,065
really cool stuff that we're working on.
1376
01:01:41,065 --> 01:01:42,664
Sounds interesting.
1377
01:01:42,664 --> 01:01:43,065
Yes.
1378
01:01:43,065 --> 01:01:43,224
Yes.
1379
01:01:44,059 --> 01:01:48,699
Do see, like, the future of health and wellness
going, especially for, like, CPG brands?
1380
01:01:48,699 --> 01:01:53,739
I think, you know, the RFK movement and all of
this, I think people are gonna start to open
1381
01:01:53,739 --> 01:01:57,179
their eyes a little bit more to, you know,
what's in our foods.
1382
01:01:57,179 --> 01:01:59,465
Our food system is is terrible.
1383
01:01:59,465 --> 01:02:00,585
It it really is.
1384
01:02:00,585 --> 01:02:05,704
It's so dangerous, and it's so it's it's
difficult to watch because, you know, now that
1385
01:02:05,704 --> 01:02:09,625
I've met the wizard behind the curtain and you
see everything and you know how manufacturing
1386
01:02:09,625 --> 01:02:13,930
is done and you know the loopholes and, you
know, the I don't know if you know this, but
1387
01:02:13,930 --> 01:02:17,369
ingredient labels are allowed a 2% variance.
1388
01:02:17,369 --> 01:02:23,289
So you could put 2% of an ingredient in as long
as it's 2% of the entire formula and not put it
1389
01:02:23,289 --> 01:02:24,010
on your label.
1390
01:02:24,010 --> 01:02:29,425
You can do that with 10 different things that
are less than 2% into that product and not be
1391
01:02:29,425 --> 01:02:30,224
on the label.
1392
01:02:30,224 --> 01:02:36,385
Multidextrins, processing aids, all sorts of
shit that we're, you know, ingesting that it
1393
01:02:36,385 --> 01:02:37,984
just doesn't need to be there.
1394
01:02:37,984 --> 01:02:43,619
And then you look at the ingredients that we
are using that we allow to be in our foods, the
1395
01:02:43,619 --> 01:02:48,420
dyes, which is being addressed, the processing
aids, the multidextrin, the seed oils, it
1396
01:02:48,420 --> 01:02:49,460
doesn't have to be there.
1397
01:02:49,460 --> 01:02:55,219
And I don't I just I just still my mind is
blown how long our ingredient lists are
1398
01:02:55,219 --> 01:03:00,675
compared to other countries, and the things
that we're doing to enhance flavoring, enhance
1399
01:03:00,675 --> 01:03:06,835
experience, enhance satiation, or or or or
feeling of hunger or desire for more, it's just
1400
01:03:06,835 --> 01:03:07,474
wild to me.
1401
01:03:07,474 --> 01:03:12,109
And I think what's gonna happen in CPGs is
awareness is gonna start to take hold.
1402
01:03:12,269 --> 01:03:16,829
I think the bigger companies are gonna be faced
with having to make changes, and they should.
1403
01:03:16,829 --> 01:03:20,829
And it's going to be easy for them to do that
because, you know, clean is easy.
1404
01:03:20,829 --> 01:03:25,135
A lot of what they do is actually kinda
difficult, but allows them cheaper ingredients,
1405
01:03:25,135 --> 01:03:29,694
cheaper qualities, and a better what they
perceive as a better experience for their
1406
01:03:29,694 --> 01:03:32,014
customer, which is is not better for our
health.
1407
01:03:32,014 --> 01:03:34,574
So I think awareness is coming, and that's
gonna create change.
1408
01:03:36,480 --> 01:03:41,199
Is there a partner or a strategic partner or so
in your industry who you'd love to work with
1409
01:03:41,199 --> 01:03:42,239
and why?
1410
01:03:42,239 --> 01:03:44,159
Or someone you think you'd partner well with?
1411
01:03:44,159 --> 01:03:46,239
I mean, we we talk about this all the time.
1412
01:03:46,239 --> 01:03:53,494
I think for us, we do need, you know, an expert
in the space, more validation.
1413
01:03:53,494 --> 01:03:58,614
We look at the Peter Ortiz of the world or
Hubermans, and, you know, we're always we're
1414
01:03:58,614 --> 01:04:03,199
always looking for the next up and coming, you
know, expert.
1415
01:04:03,199 --> 01:04:08,239
I think for us, we've done some work with Kayla
Barnes, who's an expert in brain health,
1416
01:04:08,239 --> 01:04:08,960
neuroscience.
1417
01:04:09,199 --> 01:04:10,639
She's been wonderful to work with.
1418
01:04:10,639 --> 01:04:14,960
She's had an impact on on some of our products,
but we're just eyes open right now.
1419
01:04:14,960 --> 01:04:15,280
No.
1420
01:04:15,280 --> 01:04:19,744
I wouldn't call out anyone else in particular,
but I'm open to some suggestions.
1421
01:04:19,744 --> 01:04:21,105
Yeah, that's interesting.
1422
01:04:21,105 --> 01:04:26,864
One that I thought just from some of the
conversations we even have is like brain
1423
01:04:26,864 --> 01:04:33,880
measuring devices, biometric devices, things
like that, or ring, that could look at how it
1424
01:04:33,880 --> 01:04:35,079
affects sleep patterns.
1425
01:04:35,239 --> 01:04:39,480
We even interviewed, I cannot remember the
name, but it's a band that measures flow
1426
01:04:39,480 --> 01:04:44,279
states, brain tracking device that measures
flow states.
1427
01:04:44,445 --> 01:04:49,485
Stuff like that would be very interesting from
my perspective on some of the
1428
01:04:49,485 --> 01:04:54,605
stuff that you guys Pairing what we're doing
with device would be incredibly exciting.
1429
01:04:55,965 --> 01:05:01,690
We've worked with, and this is one of things
that we're going to be trialing the magnetic
1430
01:05:01,690 --> 01:05:05,449
mind on is Sarah Murphy from Omni
Neurofeedback.
1431
01:05:05,449 --> 01:05:06,329
Do you know Omni Neurofeedback?
1432
01:05:06,329 --> 01:05:06,809
So,
1433
01:05:08,250 --> 01:05:09,609
but we don't we haven't interviewed.
1434
01:05:10,585 --> 01:05:17,465
Have a few clinics and they're growing across
The US to make neurofeedback more accessible.
1435
01:05:17,465 --> 01:05:22,664
So partnering with understanding what's
happening with your brain and functionality and
1436
01:05:22,880 --> 01:05:26,239
really starting to address things at a more
personal level.
1437
01:05:26,239 --> 01:05:28,320
I think that's kind of the next thing also.
1438
01:05:28,320 --> 01:05:30,320
Yeah, personalization, 100% I
1439
01:05:32,559 --> 01:05:36,934
We're There's not pill for everyone, once I sit
I
1440
01:05:37,414 --> 01:05:37,974
love that.
1441
01:05:37,974 --> 01:05:38,135
Yeah.
1442
01:05:38,135 --> 01:05:42,135
All right, so we're starting to bring this in
for a landing a little bit, we've got one last
1443
01:05:42,534 --> 01:05:47,494
section, this is our audience's favorite part,
which is what we call the lightning lab.
1444
01:05:47,494 --> 01:05:51,349
And I told you a little bit about it before,
but this is where we throw some quick questions
1445
01:05:51,349 --> 01:05:51,989
at you.
1446
01:05:51,989 --> 01:05:55,750
And the goal is to respond in one word, one
sentence or one story.
1447
01:05:55,829 --> 01:05:56,790
Does that make sense?
1448
01:05:56,950 --> 01:05:57,430
Yep.
1449
01:05:57,430 --> 01:06:01,430
Okay, so the first question is biggest myth
that needs to die.
1450
01:06:01,430 --> 01:06:05,184
Okay, so what's the number one health and
wellness myth that you'd like to bust?
1451
01:06:05,184 --> 01:06:05,905
Stevia.
1452
01:06:05,984 --> 01:06:07,025
I like stevia.
1453
01:06:07,025 --> 01:06:11,264
There's so I everyone is so against stevia, and
I'm like, why?
1454
01:06:11,264 --> 01:06:12,304
It's plant based.
1455
01:06:12,304 --> 01:06:14,144
It's it's it's pure as clean.
1456
01:06:14,144 --> 01:06:17,025
There there's very limited negative studies.
1457
01:06:17,025 --> 01:06:20,630
People that the the stevia, if you don't like
the taste, that's your prerogative.
1458
01:06:20,710 --> 01:06:25,430
But there's nothing negative about the product
in my particular lens.
1459
01:06:25,430 --> 01:06:27,990
I love that answer, and I love how quick you
were moving.
1460
01:06:28,070 --> 01:06:28,390
Yeah.
1461
01:06:28,390 --> 01:06:30,150
That was that was fast.
1462
01:06:30,309 --> 01:06:31,910
I was a person that came to me.
1463
01:06:32,735 --> 01:06:33,054
Hey.
1464
01:06:33,054 --> 01:06:33,775
I'm here for Okay.
1465
01:06:34,335 --> 01:06:35,855
Because I we deal with it a lot.
1466
01:06:35,855 --> 01:06:36,094
K.
1467
01:06:36,094 --> 01:06:36,894
Next one.
1468
01:06:36,974 --> 01:06:37,375
Okay.
1469
01:06:37,375 --> 01:06:37,934
Number two.
1470
01:06:37,934 --> 01:06:39,375
Darkest industry secret.
1471
01:06:39,375 --> 01:06:42,894
So what's a shady practice in the health and
wellness space that nobody's talking about?
1472
01:06:42,894 --> 01:06:44,015
Say it one more time, Clay.
1473
01:06:44,015 --> 01:06:48,630
So what's maybe, like, a shady practice or
something that other companies are doing that
1474
01:06:48,630 --> 01:06:49,989
people aren't really talking about?
1475
01:06:49,989 --> 01:06:56,469
I think it's that 2% of the label and putting
ingredients into products that don't need to be
1476
01:06:56,469 --> 01:06:57,030
there.
1477
01:06:57,190 --> 01:06:59,750
It's definitely a problem.
1478
01:06:59,750 --> 01:07:04,324
I think if there's anything that's going into
your body, whether it's 2%, one %, zero point
1479
01:07:04,324 --> 01:07:06,724
zero five %, you should really know about it.
1480
01:07:06,724 --> 01:07:08,244
Yeah, that's a good one, I like that.
1481
01:07:08,244 --> 01:07:13,765
All right, next is what is one thing our
audience could do to drastically improve their
1482
01:07:13,765 --> 01:07:15,559
health and wellness tomorrow?
1483
01:07:15,559 --> 01:07:21,559
I would say go see a naturopath or someone that
can draw your blood and get to the root cause
1484
01:07:21,559 --> 01:07:27,079
of whatever you're feeling, however you're
feeling, to find a way to optimize your natural
1485
01:07:27,079 --> 01:07:27,480
health.
1486
01:07:27,614 --> 01:07:32,094
Stop dealing with masking problems and start
dealing with the root cause.
1487
01:07:32,094 --> 01:07:33,855
I think that's the number one thing someone
could do.
1488
01:07:33,855 --> 01:07:35,375
And then you build a plan around that.
1489
01:07:35,375 --> 01:07:36,094
I like that.
1490
01:07:36,094 --> 01:07:37,295
Okay, next question.
1491
01:07:37,295 --> 01:07:42,079
This actually comes from Peter Thiel, but
what's one important truth that you have that
1492
01:07:42,079 --> 01:07:44,079
very few people would agree with you on?
1493
01:07:44,079 --> 01:07:44,559
Jeez.
1494
01:07:44,559 --> 01:07:45,760
One important truth.
1495
01:07:45,760 --> 01:07:46,079
Yeah.
1496
01:07:46,079 --> 01:07:49,679
Something that's true to you that maybe a lot
of people would disagree with you on.
1497
01:07:49,679 --> 01:07:50,239
Jeez.
1498
01:07:50,239 --> 01:07:51,519
That's a really hard one, guys.
1499
01:07:51,519 --> 01:07:52,239
Hard one.
1500
01:07:52,239 --> 01:07:53,360
Might be Take your time.
1501
01:07:53,360 --> 01:07:53,760
No worry.
1502
01:07:53,760 --> 01:07:54,480
We're not in a rush.
1503
01:07:54,684 --> 01:07:57,965
One important truth that people might not agree
with me on.
1504
01:07:58,364 --> 01:07:59,965
I got nothing for you right now.
1505
01:08:00,125 --> 01:08:00,924
We can skip it.
1506
01:08:00,924 --> 01:08:01,085
We can
1507
01:08:01,085 --> 01:08:01,244
go to
1508
01:08:01,244 --> 01:08:01,885
the next one.
1509
01:08:01,885 --> 01:08:02,204
We can come
1510
01:08:02,364 --> 01:08:03,085
Go to the next.
1511
01:08:03,085 --> 01:08:03,565
I'll come back
1512
01:08:03,565 --> 01:08:03,804
to that.
1513
01:08:03,804 --> 01:08:05,804
It doesn't have to do with health and wellness
either, if that helps.
1514
01:08:05,804 --> 01:08:07,644
It could just be about life in general too.
1515
01:08:07,644 --> 01:08:08,525
One important truth.
1516
01:08:08,940 --> 01:08:10,140
Here we go.
1517
01:08:11,019 --> 01:08:11,820
Education.
1518
01:08:11,980 --> 01:08:15,179
Like, I don't I care about my kids' education.
1519
01:08:15,179 --> 01:08:19,420
I don't care about them going to school for
eight hours a day sitting in a chair in a
1520
01:08:19,420 --> 01:08:20,059
classroom.
1521
01:08:20,140 --> 01:08:24,864
I think there's better ways to educate our kids
outside of the classroom that I'm really
1522
01:08:24,864 --> 01:08:28,945
passionate about that I love to explore new
opportunities for them to learn in different
1523
01:08:28,945 --> 01:08:29,265
ways.
1524
01:08:29,265 --> 01:08:34,145
I think our minds were not made to sit in a
classroom for eight hours to learn about what
1525
01:08:34,145 --> 01:08:36,305
year King Tut was born and died and what he
did.
1526
01:08:36,869 --> 01:08:42,149
I think there's other ways to engage our
children's minds to help them grow.
1527
01:08:42,149 --> 01:08:44,310
And I'm looking at things right now for the
kids.
1528
01:08:44,310 --> 01:08:47,270
Some of them are, you know, sports academies
and things like that.
1529
01:08:47,270 --> 01:08:51,954
Not because I think my kid's gonna be the next
Kaitlyn Clark or LeBron James, but because
1530
01:08:51,954 --> 01:08:54,435
they're learning outside of a classroom.
1531
01:08:54,435 --> 01:08:56,594
They're building strength and resilience.
1532
01:08:56,595 --> 01:09:01,475
And and, you know, I I went and visited one
recently, and two kids were throwing around a
1533
01:09:01,475 --> 01:09:05,715
football preparing for a quiz that they were
gonna take because that's how their minds were
1534
01:09:05,715 --> 01:09:09,449
able to settle down and get ready to start
thinking in different ways.
1535
01:09:09,449 --> 01:09:11,289
Was like, this is this is great.
1536
01:09:11,289 --> 01:09:15,850
Like, sign me So and I tell some of my friends
and they think I'm crazy.
1537
01:09:15,850 --> 01:09:18,090
Dude, that's a great one.
1538
01:09:18,170 --> 01:09:19,689
Love Good work.
1539
01:09:19,689 --> 01:09:20,729
I'm glad we waited for that.
1540
01:09:21,045 --> 01:09:22,725
I'm glad it came to me.
1541
01:09:22,725 --> 01:09:23,204
Damn.
1542
01:09:23,204 --> 01:09:23,765
It scared me.
1543
01:09:23,765 --> 01:09:24,324
Good work.
1544
01:09:24,324 --> 01:09:24,804
Alright.
1545
01:09:24,804 --> 01:09:25,685
Last question here.
1546
01:09:25,685 --> 01:09:29,765
Or last question on the lightning round is,
what's a question you wish more people asked
1547
01:09:29,765 --> 01:09:30,005
you?
1548
01:09:30,005 --> 01:09:31,925
What's a question I wish more people asked me?
1549
01:09:31,925 --> 01:09:32,885
They're hard one, guys.
1550
01:09:32,885 --> 01:09:33,604
This is great.
1551
01:09:33,604 --> 01:09:34,645
I can't think of anything.
1552
01:09:37,239 --> 01:09:39,320
What's a question you wish more people ask me?
1553
01:09:39,320 --> 01:09:39,800
I don't know.
1554
01:09:39,800 --> 01:09:44,439
I I love helping people with ideas, and
sometimes people are scared to ask me for help.
1555
01:09:44,439 --> 01:09:48,484
And, you know, I think I think I'm very
approachable, but sometimes, like, you know,
1556
01:09:48,484 --> 01:09:53,684
they don't wanna ask me because they feel like
it's too much or too much work for me.
1557
01:09:53,684 --> 01:09:58,085
But I love taking on people's ideas and helping
them to shape them and build them into
1558
01:09:58,085 --> 01:09:59,045
something special.
1559
01:09:59,045 --> 01:09:59,604
I love it.
1560
01:10:00,739 --> 01:10:04,100
I love that's the most selfless answer I think
we've gotten to this question.
1561
01:10:04,100 --> 01:10:04,420
Really?
1562
01:10:04,420 --> 01:10:09,460
You wanna be asked for help more or ask if
you'd be down to help someone with an idea.
1563
01:10:09,460 --> 01:10:10,500
But I gotta be honest.
1564
01:10:10,500 --> 01:10:12,739
It is a little selfish because I love it.
1565
01:10:12,739 --> 01:10:13,539
I literally love it.
1566
01:10:13,539 --> 01:10:14,420
It fuels me.
1567
01:10:14,420 --> 01:10:14,659
Yeah.
1568
01:10:15,755 --> 01:10:16,154
Yeah.
1569
01:10:16,154 --> 01:10:18,234
But it's helping other work on someone else's
thing.
1570
01:10:18,234 --> 01:10:22,074
It helps fuel my ideas for the things that I
might be stuck on.
1571
01:10:22,074 --> 01:10:26,395
It unlocks things for me that I wasn't thinking
about for my own projects, I love it.
1572
01:10:26,395 --> 01:10:27,114
It fuels me.
1573
01:10:27,114 --> 01:10:27,675
Yeah.
1574
01:10:27,835 --> 01:10:28,474
I love that.
1575
01:10:28,474 --> 01:10:29,114
That's cool.
1576
01:10:29,114 --> 01:10:29,434
Alright.
1577
01:10:29,949 --> 01:10:35,149
Last thing that we do on here is every single
guest gets to leave a question for the next
1578
01:10:35,149 --> 01:10:35,550
guest.
1579
01:10:35,550 --> 01:10:36,189
So Doctor.
1580
01:10:36,189 --> 01:10:38,430
Dave Rubin left you a question.
1581
01:10:38,430 --> 01:10:40,189
He is the founder of Apollo Neuroscience.
1582
01:10:40,189 --> 01:10:44,304
I don't know if you've ever seen the little
device that's like a device that vibrates and
1583
01:10:44,304 --> 01:10:44,784
things.
1584
01:10:44,944 --> 01:10:49,904
He's a MD PhD, and he got to leave you a
question, so have fun with this one.
1585
01:10:49,904 --> 01:10:52,465
But his question for you, and he didn't know it
was for you.
1586
01:10:52,465 --> 01:10:56,479
He was just leaving it for the next Health and
Wellness But what public health problem that
1587
01:10:56,479 --> 01:11:00,239
we're facing right now do you think you could
solve in your lifetime?
1588
01:11:00,239 --> 01:11:05,920
I think about adolescent ADHD I think about
else I'm passionate about.
1589
01:11:05,920 --> 01:11:13,095
I have a daughter that was recently diagnosed
with ADHD and I work tirelessly to figure out
1590
01:11:13,095 --> 01:11:15,094
like, what are the things that work for her?
1591
01:11:15,335 --> 01:11:18,295
So we don't have to put her on the Adderall's
and the stimulants.
1592
01:11:18,295 --> 01:11:20,135
And I think that it's, I think it's solvable.
1593
01:11:20,135 --> 01:11:28,400
And I think a lot of it comes from dopamine
depletion, our devices, our nutrition are
1594
01:11:28,400 --> 01:11:30,640
directly impacting our kids' minds.
1595
01:11:30,640 --> 01:11:35,119
And we're seeing a rate of ADHD and these types
of symptoms like just skyrocketing.
1596
01:11:35,119 --> 01:11:40,784
And I think it's 100% addressable, 98%
addressable.
1597
01:11:40,784 --> 01:11:42,864
88% addressable in your lifetime.
1598
01:11:42,864 --> 01:11:43,104
Nice.
1599
01:11:43,104 --> 01:11:44,064
In our lifetime.
1600
01:11:44,064 --> 01:11:44,465
Yes.
1601
01:11:44,465 --> 01:11:44,864
Okay.
1602
01:11:44,864 --> 01:11:46,864
What's the question you'd like to leave for the
next guest?
1603
01:11:46,864 --> 01:11:50,064
Health and wellness founder of some kind, you
don't know who they are, but what's a question
1604
01:11:50,064 --> 01:11:51,024
you'd like to leave them?
1605
01:11:51,024 --> 01:11:56,420
What impact do you think you could make towards
improving someone's longevity?
1606
01:11:56,420 --> 01:11:56,739
Like
1607
01:11:56,979 --> 01:11:57,460
Love it.
1608
01:11:57,460 --> 01:11:58,260
I love that.
1609
01:11:58,340 --> 01:11:58,899
Cool.
1610
01:11:58,900 --> 01:12:02,979
We'll definitely I'm not sure who's next
actually, but we'll definitely ask them.
1611
01:12:03,380 --> 01:12:04,500
We have no choice.
1612
01:12:04,820 --> 01:12:05,140
Yeah.
1613
01:12:05,140 --> 01:12:05,619
That's it.
1614
01:12:05,619 --> 01:12:05,780
Yeah.
1615
01:12:05,805 --> 01:12:07,805
We are for we are forced to do that.
1616
01:12:07,805 --> 01:12:08,604
So beautiful.
1617
01:12:08,604 --> 01:12:09,244
Thank you so much.
1618
01:12:09,244 --> 01:12:09,965
I mean, that's a wrap.
1619
01:12:09,965 --> 01:12:11,885
That's that's that's the pod.
1620
01:12:12,045 --> 01:12:12,765
Really appreciate it.
1621
01:12:12,765 --> 01:12:14,204
This has been awesome.
1622
01:12:14,204 --> 01:12:15,405
I've really enjoyed the time.
1623
01:12:15,405 --> 01:12:18,925
Is there any place you'd like to direct
people's attention or any place you want them
1624
01:12:18,925 --> 01:12:19,164
to go?
1625
01:12:19,319 --> 01:12:21,880
I'd say, check out getmineright.com.
1626
01:12:21,880 --> 01:12:25,159
Check out some of the products that we're
making, and, follow me.
1627
01:12:25,159 --> 01:12:26,679
We're working on some really cool stuff.
1628
01:12:26,840 --> 01:12:28,519
Instagram, it's c s Bernie.
1629
01:12:28,920 --> 01:12:30,599
And, just follow along.
1630
01:12:30,599 --> 01:12:33,719
We've got some pretty cool stuff that we're
working on that we're gonna announce over the
1631
01:12:33,719 --> 01:12:34,840
couple next couple weeks.
1632
01:12:34,840 --> 01:12:35,159
Yeah.
1633
01:12:35,375 --> 01:12:35,935
Heck yeah.
1634
01:12:35,935 --> 01:12:37,774
We'll make sure to link all that stuff below.
1635
01:12:37,774 --> 01:12:39,215
Thank you so much for joining us.
1636
01:12:39,215 --> 01:12:39,614
Thank you.
1637
01:12:39,614 --> 01:12:39,854
Thank you.
1638
01:12:39,854 --> 01:12:40,335
Thank you.
1639
01:12:40,335 --> 01:12:41,375
Was my pleasure, guys.
1640
01:12:41,375 --> 01:12:42,574
Thank you so much.
1641
01:12:47,614 --> 01:12:50,414
As everyone knows, it's time for our lab
results section.
1642
01:12:50,414 --> 01:12:55,569
This is where Chloe and I give our unfiltered
opinion and review of the product after they
1643
01:12:55,569 --> 01:12:56,369
piece out.
1644
01:12:56,369 --> 01:12:59,889
Let's start to break down what we really think
and like talk about the lab test.
1645
01:12:59,889 --> 01:13:04,050
So very first bottom line, we get to rate the
product.
1646
01:13:04,274 --> 01:13:07,875
Okay, so we've got past the lab test, needs
more testing or failed the lab test.
1647
01:13:07,875 --> 01:13:09,074
So where'd you put it, Chlo?
1648
01:13:09,074 --> 01:13:11,715
Where'd you put MindRite and some of the
products and supplements?
1649
01:13:11,954 --> 01:13:17,554
Okay, so speaking especially mostly to
MagneticMind, because this is really where my
1650
01:13:17,554 --> 01:13:22,699
expertise is, I think it completely passed in
my opinion.
1651
01:13:22,699 --> 01:13:24,699
This is because a few reasons.
1652
01:13:24,699 --> 01:13:27,340
Number one, so all the ingredients are
clinically backed.
1653
01:13:28,460 --> 01:13:34,574
They do not have, proprietary blends,
artificial flavorings, at least, and I'm
1654
01:13:34,574 --> 01:13:37,215
speaking just to the supplement because I know
that one the best.
1655
01:13:37,534 --> 01:13:41,215
I haven't tried the bars, and I actually
haven't done a deep dive on the bars or the the
1656
01:13:41,215 --> 01:13:42,175
chips or anything.
1657
01:13:42,494 --> 01:13:47,135
And then, the third point of view is they do
third party testing.
1658
01:13:47,720 --> 01:13:48,360
Love that.
1659
01:13:48,360 --> 01:13:49,239
Really important.
1660
01:13:50,360 --> 01:13:53,479
And then I would say just from the interview,
the founder is incredible.
1661
01:13:53,479 --> 01:13:57,800
The way he spoke about the ingredients and
sourcing them and having trademarked
1662
01:13:57,800 --> 01:14:02,085
ingredients, I think all these little things
matter, and it seems like he really cares and
1663
01:14:02,085 --> 01:14:03,524
that they're doing things the right way.
1664
01:14:03,524 --> 01:14:05,045
So for me, it's a huge pass.
1665
01:14:05,444 --> 01:14:06,085
Yeah.
1666
01:14:06,164 --> 01:14:06,805
I agree.
1667
01:14:06,805 --> 01:14:08,484
I mean, I would say they pass as well.
1668
01:14:08,484 --> 01:14:13,765
They the big thing I would love, and he said
they're on the path for, is getting testing
1669
01:14:13,765 --> 01:14:19,130
with their actual blend, like their actual
supplement and all of the brand, and all of the
1670
01:14:19,130 --> 01:14:23,449
things together, and like doing some testing on
that, as we know that's hundreds of thousands
1671
01:14:23,449 --> 01:14:27,770
of dollars, so easier said than done, but, and
it's something they wanna do, but I've never
1672
01:14:27,770 --> 01:14:31,475
heard some of the stuff that he was talking
about, like having the trademark stuff, having
1673
01:14:31,475 --> 01:14:36,354
the third party testing I've heard of and
stuff, but they're doing so many things before
1674
01:14:36,354 --> 01:14:41,875
that testing is possible, just financially to
make sure that it's highest quality and it's
1675
01:14:41,875 --> 01:14:45,810
like tested and it's legit, like that wasn't, I
was impressed.
1676
01:14:45,810 --> 01:14:47,409
So, I think it definitely passes.
1677
01:14:47,489 --> 01:14:52,130
I can't wait for them to get some, like do some
studies and maybe we can even help with it, but
1678
01:14:52,930 --> 01:14:54,530
I for sure think that it passes.
1679
01:14:56,064 --> 01:15:01,184
This is just a quick yes or no, I think
probably everyone already knows this, but would
1680
01:15:01,184 --> 01:15:01,984
you buy this?
1681
01:15:02,064 --> 01:15:03,504
Would you actually buy this?
1682
01:15:03,664 --> 01:15:04,064
Yeah, would.
1683
01:15:04,064 --> 01:15:05,184
Yeah, same.
1684
01:15:05,344 --> 01:15:10,689
Yeah, I've actually tried the bars, I've tried,
I use Magnetic Mind every day, and I've tried a
1685
01:15:10,689 --> 01:15:14,369
lot, I've tried alpha brain, I've tried, I've
done mind lab pro, I was a huge mind lab pro
1686
01:15:14,369 --> 01:15:17,649
fan because they didn't have caffeine.
1687
01:15:19,010 --> 01:15:24,574
However, and when I started doing this Guayasa,
we talked about it, but dude, it is different,
1688
01:15:24,574 --> 01:15:28,975
like it is, it does not give you the jitters,
it doesn't make your heart race like, but it
1689
01:15:28,975 --> 01:15:31,614
does make you feel focused, like calm, flow
state focus.
1690
01:15:31,614 --> 01:15:35,135
So yeah, I definitely buy it and I use it for
sure.
1691
01:15:35,135 --> 01:15:40,050
So was there something that caught you off
guard or something that you learned that you
1692
01:15:40,050 --> 01:15:42,689
didn't know before, like biggest surprise or
lesson you learned?
1693
01:15:42,770 --> 01:15:48,050
I think the biggest lesson was the trademark
thing.
1694
01:15:48,050 --> 01:15:49,170
I thought that was really cool.
1695
01:15:51,125 --> 01:15:52,485
Really interesting to learn about that.
1696
01:15:52,485 --> 01:15:56,564
And the surprising thing about the supplement
industry, how if it's under 2%, you don't have
1697
01:15:56,564 --> 01:15:57,204
to list it.
1698
01:15:57,204 --> 01:15:57,765
Yes.
1699
01:15:57,765 --> 01:15:58,405
That was mine.
1700
01:15:58,405 --> 01:15:59,444
That was mine.
1701
01:15:59,604 --> 01:16:00,324
Woah.
1702
01:16:00,885 --> 01:16:02,805
Dude, I couldn't believe that.
1703
01:16:03,520 --> 01:16:04,719
And I couldn't believe that.
1704
01:16:04,719 --> 01:16:10,239
Like, don't get me wrong, like, small amounts
of are some ingredients where it's like, yeah,
1705
01:16:10,239 --> 01:16:13,520
your body can tolerate small amounts, but there
could be something toxic where it's like, you
1706
01:16:13,520 --> 01:16:16,960
should not have any exposure to that
whatsoever, and that could be in there and
1707
01:16:16,960 --> 01:16:17,679
you'd have no idea.
1708
01:16:19,885 --> 01:16:20,524
Yeah.
1709
01:16:20,765 --> 01:16:24,925
This is like problematic if you're pregnant, if
you're diabetic, like this is actually really
1710
01:16:24,925 --> 01:16:26,925
scary that like brands can do this.
1711
01:16:27,404 --> 01:16:32,699
Yeah, yeah I know it's Yeah, it's terrifying.
1712
01:16:33,260 --> 01:16:35,340
So, but interesting stuff.
1713
01:16:35,340 --> 01:16:35,979
I like that.
1714
01:16:35,979 --> 01:16:36,539
All right, cool.
1715
01:16:36,539 --> 01:16:38,539
Well, mean, lab's results section is pretty
short.
1716
01:16:38,539 --> 01:16:41,979
Is there any other thoughts or key takeaways
that you kind of had from our conversation?
1717
01:16:42,975 --> 01:16:44,494
I mean, I felt pretty good about it.
1718
01:16:44,494 --> 01:16:44,895
Thought it was great.
1719
01:16:44,895 --> 01:16:46,414
Yeah, was really good about it too.
1720
01:16:46,414 --> 01:16:46,814
Yeah.
1721
01:16:47,614 --> 01:16:48,574
Fire, cool.
1722
01:16:48,574 --> 01:16:50,895
Alright, well, thank you everybody.
1723
01:16:50,895 --> 01:16:52,015
That's a wrap for decision lab.
1724
01:16:52,015 --> 01:16:56,335
We hope the lab results section gave you some
of the clarity that you need to decide if
1725
01:16:56,335 --> 01:16:58,814
today's brand is worth your time and money or
if it's BS.
1726
01:16:59,350 --> 01:17:03,909
If you love this no BS approach to wellness, be
sure to subscribe so you never miss an episode.
1727
01:17:03,909 --> 01:17:07,430
And if there's a brand you want us to
investigate next, drop it in the comments or
1728
01:17:07,430 --> 01:17:09,829
hit us up on Instagram, we'd love to hear from
you.
1729
01:17:09,829 --> 01:17:11,270
See you next time on the Decision Lab.
1730
01:17:12,454 --> 01:17:12,694
Bye.