00:00:01Conversations on Success and Achievements
00:04:44Formulating Success
00:15:18Coaching for Success and Management Art
00:25:40Winning and Personal Development Importance
O TYM ODCINKU
From Frank Dick's unique definition of success to entertaining anecdotes about organizing an international conference in a frosty Scottish winter, Frank's stories promise both entertainment and enlightenment. We'll explore the crafted science of success, emphasizing the importance of performance, preparation, and partnerships, not only in sports but in life. Frank also delves into personal growth, talent manifestation, and the risks of early burnout. This transformative discussion with Frank Dick OBE will reshape your view of success and achievement.
About Frank Dick:
Frank Dick, a motivational speaker and sports coach, has a remarkable career spanning various roles in athletics and coaching. He coached athletes like Daley Thompson to international honors and contributed to British athletics' unprecedented success. Frank also received accolades such as an OBE, induction into the UK Coaches Hall of Fame, and the title of "UK Sporting Hero." He combines his coaching expertise with the business world, offering keynote speeches and workshops on personal and professional development. His extensive knowledge is distilled into transformational approaches for individuals and teams, making him a sought-after speaker worldwide.
Please click here to learn more about Frank Dick: https://www.frankdick.co.uk/
About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.
Please click here to learn more about Brad Sugars: https://bradsugars.com/
Build a Business That Gives You More Time, Money & Life:
Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook
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WEBVTT
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Welcome to the Big Success podcast, cutting edge conversations on business and personal success, as well as how to level up.
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Here's your host, number one business coach in the world, brad Shokers.
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I cannot explain just how much knowledge this man has around success.
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He's been coached literally sporting teams, nations, world champs, olympic gold medalists.
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Frank Dick OBE, obviously renowned as one of the best coaches in the world, he now coaches coaches on how to perform and how to achieve amazing things.
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His talent for inspiring athletes and inspiring teams and getting the highest level of performance out of organizations is second to none.
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The book this is the first one of his I Read Winning Matters.
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I luckily got to meet him in 2016.
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We did a conference together in Wales.
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Years and years of detailed research into individual and sporting team success and he's going to give it to you today in spades.
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Great storyteller Frank Dick, my guest today on the Big Success podcast.
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Well, it is my absolute pleasure, buddy, to have you on here.
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2016,.
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We first got to meet in Wales.
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I've always wondered, with such a resumé of success, how will you answer this question?
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What is success to Frank Dick?
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What is your definition?
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Well, I think I think you were always trying to sort of stand back and look at it.
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It's knowing that what you've done and how you've done it is why you've achieved your goal.
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It's that fantastic feeling you get.
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I did it, I got there.
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That can be directly personal.
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It can be your role in a team, it can be your leadership role and for most of our life it's been achieved through other people because, being a coach, your success is a vicarious one.
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It could be close to other people, but that's the feeling, brad, I mean.
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I'll tell you a silly story about this.
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I was during the Commonwealth Games in Edmonton.
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The day before the finals, the Scottish 4x100 and the British League team had qualified absolutely against all odds because you're talking about Jamaica, canada, england.
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Sorry, there was no chance, but we were in the final and I went every night I used to go for this job down, run the lake and get back in to get rid of all the crap from the day and this Canadian coach was running towards me.
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He said hey, frankie, all the best tomorrow, mate.
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I said thanks very much.
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And the next day, would you believe, against all the odds, they not only got the gold medal, they got the game's record.
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And I was doing the same run the next night and you can imagine it was really pretty cool.
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And I went round the same lake and there's the same coach running towards me and he said Frankie, you were great today.
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And without even thinking.
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I said I know it must have sounded so arrogant.
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But I didn't need anybody to tell me, and you know the same feeling, right?
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You don't need people to tell you when you know you're correct.
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Yeah, that's the thing, you know, I've never heard anyone think about it as a feeling.
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Has that evolved for you over time, like as a young man?
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Did you see it that way, or did it evolve over time?
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Well, I think it evolved over time, because I really didn't do very well at school and I was pretty fortunate enough given a second chance, I managed to get into the local opera and so on.
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But it kind of grew over a period of time and different things began to resonate with me.
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So another anecdote I was organizing this big conference in Edinburgh.
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It was a freezing, cold winter, one of the worst Scotland I've ever had, and it was the very first international conference that ever run, you know, so you can imagine I was really nervous as a kid and the weather
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had been so bad, but the university had closed the heating down on the 1st of December and the conference was on the 4th of January and they only switched it back on again on the 3rd and it was minus 14 out there.
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So the people having info all over the world, the Russians were there with their funny hats on, you know, guys are wearing coats up to the neck, steam coming out of the mouth all over the place and I was more divided Now when I see my boss, bob, and he said don't say anything more.
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Frankly you know your problem.
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You think that 99% are failure.
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Most people in life think that 51% are winning.
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And I remember looking at him and saying Bob.
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I'm never going to be a 51% person.
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I can't be that way, no.
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I can't be that way.
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And I think that at that point it was like I was beginning to understand that it's about living up to your standards.
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You know, and I mean I haven't really thought these are great questions.
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I've never really thought about this in depth before, but because you've tested this one, I have done a little thinking about it.
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I mean it's it's living up to your standards and in our coaching role and leadership roles, or even a member of team getting other people to live up to them too.
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So I mean that that's kind of the feeling yeah.
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so when, like I know for me, when I chose success in my life, I remember it as a 13 year old boy Choosing that's what I'm going to do.
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Was there a time when you chose it, or was it a gradual thing?
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Or was it just natural in your family?
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Well, good, good questions.
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And since you come into the teen years.
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I wasn't really all that good at sport at school but I got to the age of I think it was 15, so a little bit later than you.
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Um, I was running the school half mile before the school sports and I finished third and I suddenly realized that sounds crazy.
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Yeah.
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I couldn't first.
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That's what I said.
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I wanted to be first.
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And there was a school match coming up against another school and I got a hold of one of the guys who was ahead of me in that race and because I knew he was a hardler, and said, look, I think you should concentrate on the hardles, and I know you don't, you don't like half miles, I'll do that one for you.
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And that was it.
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This delight had gone on at this point.
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Yeah, I didn't be anything other than first, not second best.
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I love it.
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I love that question.
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So what is your formula for success like, how do you see success happening?
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There must be a methodology.
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Over the years you've developed no, I think.
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I think quite honestly.
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No, you, you're in the game for that.
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You make success happen and it it comes down to performance.
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But just to linger a bit on the making it happen and I'm quite sure you remember the guy chris had fueled the, the canadian astronaut who went up to space- and he signed ground control to major tallies and floating around in the capsule.
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Um, when he came, when he came back down again, you wrote a book, the astronauts guide to life on earth, and the book really focuses on the fact that astronauts are trained to expect it not to go.
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Well, they're.
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They're trained to make it work.
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It's your job.
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Don't expect it, don't expect it the airlocks to be working, don't.
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I mean, which is kind of scary.
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You know you're gonna go out of space, but it's down to you to make it work.
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And that that made me thinking good, think all the way back in time and what.
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One of the things I had to understand is I couldn't win everything to begin with, right that, and, but I could get better and in in track and field and swimming.
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These are nice objectives for you know we, we work from the very outset on encouraging kids to improve their personal best.
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So you focus first of all in their life journey to be towards success or whatever.
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You focus first of all on performance.
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You you're not in total control of results in life, but you are in total control of your performance.
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You know, own that, own that and make it happen.
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And if you keep working on it.
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One day You'll be the best in the world.
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And do you stop thinking about it then?
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No, you say Bob goes to, to, to, to be jake, right, he whacks the world world hundred meters and two meters record.
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Next year he goes to Berlin now, at this point in his life, dominic, and touching you know he's, he's over the horizon.
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So why did he break the world record in the hundred meters and the 200 meters?
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Again, it's about your performance, whether you're in the lead or whether you're following.
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It comes down to have you prepared for your performance and how you're doing it.
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And of course, that's the essence of what we do with dealing with in life as cultures.
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That's the essence of what we do.
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It's about helping other people improve the performance.
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And I remember saying to the first time I worked with Eddie Jones back in 20, for 20 was with the England team.
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I remember saying to the coaches, the coaches there, you know what do you want them to do?
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Well, we want to win the World Cup.
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I said what does that look like?
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What do you mean?
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What do you have to do?
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Well, you have to beat the old black shell.
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I mean no, no, no, that's a bad answer.
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You have to look.
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You're making the mistake of looking at what excellence is like today and thinking that's all you have to do to be excellent tomorrow.
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But what you have to understand is what will excellence look like tomorrow?
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At that point it was the second of November two thousand and fifteen eight o'clock in the evening at the Yokohama Stadium.
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What will excellence look like then?
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And then can you be better than that?
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And you've got to prepare your athletes for that.
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But, by the way, as coaches, if you're not going to be the best in the world, how are the athletes going to be the best in the world?
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So everything if you're looking for achievement or success in a business or in a sport or whatever, it's everybody you know it's not just a guy who can go out there and fight in the field.
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it's not just the sales staff, it's not just the marketing department, it's all of you.
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And if you're not all willing to improve your performance because you won't all be world class at the moment, we get that.
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You might have a couple of guys in the team, but for the others they are trying to make their way and I'll come back to a story on that later.
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Yeah, so let me flip that over just for a second.
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Then, those that learn from their mistakes, those that turn failure into success what is the key?
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How do they do that versus those who have failure and resign themselves to it?
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Okay, on that one, brad, I'd have to take a step further back in that or earlier in the story.
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You even live through the process of preparation and so on to get there, because you have to prepare for that.
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The key, then, is to understand how important process is and to stick with it.
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Take care of the process, in my mind, and you'll take care of the result.
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Or, as Bill Wall said, take care of performance and the score takes care of itself.
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It's that kind of thing.
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Progression, you have to remember, in any process, is non-linear.
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I mean, it's not like a rocket taking off for the moon and so on.
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It goes in steps and sometimes it goes in dips, and you're going to understand that on that journey.
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It's just part of process.
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You'll stumble sometimes and you'll fall.
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You'll also have moments when you fail, but the key is, since we're trying to make progress, the key is to understand that.
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I think somebody else came up with the word fail fast If you're going to make your mistakes, if you're going to stumble, get over the line.
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Why is that a probability?
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Okay, it's a really simple question I have to ask some people.
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Listen, if I'm asking you to change things, change the way you do things.
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If I'm asking you to change how we're going to play here, how you're going to sell, how you're going to market, do you think there's a better chance of you making a mistake when you've gone beyond the familiar than if you stay behind the familiar?
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Yeah we're going to make them folks, so just accept before you get on the journey.
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This is part of process.
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The key in all of that is can you learn fast?
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Okay, I'll modify that, because I used to stick with the quote from Ari DeJuice, and I think the first time you and I met I'm pretty sure I put it up on the screen.
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Probably the only sustainable competitive advantage we have is the ability to learn faster than the opposition.
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Well, I was pulled up short by a guy called Vin Walsh, one of the top learning psychologists in the planet, I think.
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And he said to me no, Frankie, it's to learn better and faster than the opposition.
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Learn better, and one of the things that got me thinking about that is wow, you know well how do I learn better.
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I mean, I don't remember anyone sitting me down and helping me learn how to learn.
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I mean, I don't really be saying that I do remember as a young man I'm guessing I was 21.
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I actually attended a training program called Learning to Learn.
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Because of that fact, I was like I didn't even know how to learn.
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You're on the Big Success podcast.
00:14:40.763 --> 00:14:42.308
We're here with Frank Dick.
00:14:42.308 --> 00:14:47.895
We're going to be back in a moment, we're going to talk about winning and team and leadership, and we're going to get all of his insights.
00:14:48.590 --> 00:15:00.434
In Instant Promotions, Brad Sugar's outlines how to find target markets, locate appropriate media representatives, write world-class press releases and attract customers through innovative, tailored promotional campaigns.
00:15:00.434 --> 00:15:02.399
Pick up Instant Promotions today.
00:15:02.950 --> 00:15:04.352
You're back on the Big Success podcast.
00:15:04.352 --> 00:15:05.115
I'm Brad Sugar.
00:15:05.115 --> 00:15:10.857
It's the Frank Dick, you know, one of the best coaches ever to have existed.
00:15:10.857 --> 00:15:15.552
How do we succeed, frank, at being a great coach?
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How do we succeed at that?
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Okay, well, first of all, there's something that I did want to mention a bit earlier, and that is speaking to, you'll know, a coach, Alex Ferguson.
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Yes.
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Alex Ferguson.
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You know him and I brought Alex in to do a bit of chat to some coaches at one point and his opening line was the two things you've got to be really careful of if you're going to be a successful coach is you're going to be able to manage failure and success.
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Now, failure, I got right, we'll just discuss that.
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But why success?
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Well, success, if you're not careful, can be a serious seductress.
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She can convince you that you've arrived, but the truth is, if you're going to get into the success game, into the success arena, you never arrive.
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You're chasing the horizon.
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There's always something else called perfection, beyond the horizon.
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Excellence is something we can all work on and we can deliver.
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We can do that.
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And then you redefine it.
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But the truth is, you're on a journey to try to get the perfection, and it's like the horizon it just keeps moving ahead of you.
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You never arrive, and so we've got to be careful.
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My mom taught me success breeds success.
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Well, I wasn't very successful, so we're struggling with it.
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But then Alex said success can derail progress.
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And that's because you can get complacent and you can just say well, I'm there Just why do I have to change a winning formula?
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The truth is you'd better change a winning formula, because other guys are going to come up and be better at that than you.
00:17:08.152 --> 00:17:09.276
Dang so clear.
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Actually, I was listening to an interview with a great golfer just recently and he said you know, I have seven bad shots around.
00:17:15.497 --> 00:17:17.541
He said I never have a perfect round.
00:17:17.541 --> 00:17:19.398
I have seven bad shots on average.
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When I hit one, I just go, oh, there's one of my seven and then I move on to the next thing.
00:17:23.835 --> 00:17:30.878
Frank, you've taught so many coaches what are the top things that you think a coach should learn to be better at?
00:17:30.878 --> 00:17:36.359
Coaching and, in essence, business people are coaches of their people too, I guess.
00:17:37.849 --> 00:17:48.153
Okay, so just lingering with that, Let me give you kind of a sense of case study from my world.
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Here's the first one, because it was a success moment as a coach to the UK team and they were competing in what was called the European.
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Cup.
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Now the European Cup is the top eight nations men and top eight nations women competing for separate cups and not necessarily the same nations in each competition.
00:18:08.717 --> 00:18:24.003
But we, the UK team, had a team of both and in this competition just explain the numbers on the thing In this competition there are 20 events on the men's side, 100 meters, 200 meters is on.
00:18:24.003 --> 00:18:26.351
There are eight teams taking part.
00:18:26.351 --> 00:18:32.371
You get eight points if you only one entry for event, eight points at your first, one at your last.
00:18:32.371 --> 00:18:36.217
So maximum number of points we're looking for 160.
00:18:38.540 --> 00:18:47.892
And I did at that point the British team at the very best were a bad third on numbers, and so I did what you would do.
00:18:47.892 --> 00:19:02.358
I went through everybody's performance and the other teams in my team on a good and a bad day, and I concluded that we were 14 points away from the big two, the Soviet Union and the German Democratic Republic.
00:19:02.358 --> 00:19:07.957
And so I wondered how do I get over to my kids the between today and the tomorrow?
00:19:07.957 --> 00:19:16.868
They individually could do something to create a team success, bearing in mind that track and fields are very individual sport.
00:19:16.888 --> 00:19:17.933
That can be each other.
00:19:17.933 --> 00:19:20.364
Go to any business, all the sales guys.
00:19:20.364 --> 00:19:24.967
People are competing with each other, right, but they're winning the way in the same batch.
00:19:24.967 --> 00:19:26.451
They're part of the same organization.
00:19:26.451 --> 00:19:31.991
So I tried this Today and tomorrow you've got a 14 point mountain to climb.
00:19:32.113 --> 00:19:34.182
It's a mountain because you can't come back next week.
00:19:34.182 --> 00:19:34.965
This is the one.
00:19:34.965 --> 00:19:42.679
It only happens today, and tomorrow it's 14 points, because that's the difference between what you're worth on paper and what the opposition is.
00:19:42.679 --> 00:19:55.330
But if you are worth one point to one section of the room, if you're worth one point on paper and you can turn it to two, you give me just the same step up the mountain as you guys who work five points can deliver six.
00:19:55.330 --> 00:19:59.992
And as for you, linford, christian, colin Jackson, all ever expect from your zakes that don't give you seven.
00:19:59.992 --> 00:20:02.584
The kids were going out the room.
00:20:02.584 --> 00:20:07.925
They looked, they were looking at my papers to see what I had done for them, shaking their head, mumbling about me.
00:20:07.925 --> 00:20:10.358
But this is just what I wanted them to do.
00:20:10.358 --> 00:20:16.198
I wanted them to understand that by getting to the top of their individual mountain they would make a difference.
00:20:16.198 --> 00:20:17.842
They would make a difference.
00:20:22.576 --> 00:20:27.483
The scene now goes to the stadium, into the ring for the first event.
00:20:27.483 --> 00:20:35.193
Hammer was the ghost guy called Shane Peacock, who was a second reserve worth one point on a good day, and he gets in.
00:20:35.193 --> 00:20:38.240
The kids are all shouting at him come on, shane, give us another point.
00:20:38.240 --> 00:20:39.913
And he gave them two.
00:20:39.913 --> 00:20:41.017
He got three points.
00:20:41.017 --> 00:20:44.248
Chris Ackaboozie was worth five.
00:20:44.248 --> 00:20:44.990
He delivered eight.
00:20:45.231 --> 00:20:52.798
The kids in the warm-up area normally when they saw the blue vests of East Germany or the red vests of the Soviet Union, they were running to the toilet.
00:20:52.798 --> 00:20:54.813
Now they wanted to tear the tracksuit off.
00:20:54.813 --> 00:20:57.460
Give, let me out, then I'm going to give you my points now.
00:20:57.460 --> 00:21:05.234
After the two days, the men had the trophy, the women the highest number of points ever recorded by West European team.
00:21:05.234 --> 00:21:06.157
How is that possible?
00:21:06.157 --> 00:21:20.282
As a coach, making sure that you create opportunity for your people to take ownership, because once they do that and they commit to that and engage with that, that will make the difference.
00:21:20.282 --> 00:21:26.407
This is a people business, brad, and that was the biggest lesson that I've learned from you, I have to say.
00:21:26.407 --> 00:21:34.571
In addition, in my journey through you have to be good at the technical business.
00:21:34.571 --> 00:21:38.086
You know which leg do you move, for which back you have to know that.
00:21:40.080 --> 00:21:46.963
But you better understand the people business or there's no point of having the technical business stuff at all.
00:21:48.119 --> 00:21:48.781
And the way I saw.
00:21:48.801 --> 00:21:52.030
That is that there are some things in life you can be taught.
00:21:52.030 --> 00:22:00.571
You can be taught the science of coaching, the technical bits and pieces, but you can only learn the art, and that's through experience.
00:22:00.571 --> 00:22:08.426
The problem with experience, as Vernon Law summed up, was she's the crudest of all teachers because she gives you the test first and the lesson second.
00:22:08.426 --> 00:22:18.866
But the fact is you'd better have the test but, more importantly, you'd better have a coach there to help make sure that you've learned a lesson from the test apples.
00:22:20.669 --> 00:22:22.359
So I don't know if that helps.
00:22:22.359 --> 00:22:25.767
Another bit about coaching that you may be interested in.
00:22:25.767 --> 00:22:38.781
If I can use Daley Thompson as an example, again for business, that was for Daley was double Olympic gold medalist, World Record holder, that coach Daley and the captain.
00:22:38.801 --> 00:23:10.308
Just for the viewers and listeners, the captain has 10 events, you know, 100 meters, 400 meters, hurdles and so on, and there are field events, jumps and throws and as a coach I knew I couldn't coach all of the events not to the level that he needed me to be and I always try to live this idea of there are three things you have to know in life You've got to know what you know, you've got to know what you don't know and you've got to know somebody who does and get them into the party.
00:23:10.308 --> 00:23:17.948
And so what we did there were five other coaches involved to make sure that Daley had the right development program.
00:23:17.948 --> 00:23:30.313
Now my role at that point I figured and we've all got our own definitions of what good leadership is but my picture of great leadership is you're the conductor of an orchestra.
00:23:30.313 --> 00:23:38.992
You know you've got to have people in front of you who are everything from a soloist to somebody fresh out of college.
00:23:38.992 --> 00:23:46.690
You've got strings, you've got grass, you've got woodwind, you've got all of these things going and they all know the role that they've got to play.
00:23:46.690 --> 00:23:52.071
And it's your job to make sure that nobody's stronger than somebody else that you create.
00:23:53.182 --> 00:23:54.704
As a conductor of the orchestra.
00:23:54.704 --> 00:23:58.431
You create harmony from the diversity that's in front of you.
00:23:58.431 --> 00:23:59.292
I mean that's your job.
00:24:00.560 --> 00:24:10.309
Now when you're coaching somebody, an individual like a Daley Thompson, it would be like me coaching you, brad, or coaching a leader or coaching somebody.
00:24:10.309 --> 00:24:23.404
There are different parts of your job that have got to be somehow or other be brought together in a balanced way to allow you to get the score that you need to be be performance, to be as great as you can be.
00:24:23.404 --> 00:24:45.553
I couldn't allow the throws coach to make Daley so heavy to throw the throws that he couldn't jump or sprint anymore, but I think that's another part of the art, if you like, of coaching is understanding that balance, and a lot of people say to me what should we do now, frankly, is you have to concentrate on the weaknesses.
00:24:46.020 --> 00:24:48.428
No that's absolutely the wrong way around, in my opinion.
00:24:48.428 --> 00:24:54.041
If I've got, if I've brought you into the team, brad, I brought you in because of your strengths.
00:24:54.041 --> 00:24:59.871
My first priority in life is to make sure these strengths continue to grow.
00:24:59.871 --> 00:25:12.622
I'll only make a weakness a priority if it interferes with your ability to deliver that strength or, in a team situation, if it's interfering with other people's abilities to do their strength.
00:25:12.622 --> 00:25:16.680
Do these things make sense for?
00:25:16.700 --> 00:25:19.750
business, 100%, 100%.
00:25:19.750 --> 00:25:25.938
So I want to go back to this one, the first book of yours that I got to read.
00:25:25.938 --> 00:25:39.997
When you talk well, I guess the first question for everybody listening, though, because I've read the book, I want everyone to read it.
00:25:39.997 --> 00:25:42.656
Why did you call it winning matters?
00:25:42.656 --> 00:25:44.897
I think this is important for everyone to understand.
00:25:44.897 --> 00:25:46.715
Why name it winning matters?
00:25:48.392 --> 00:25:58.278
Well, that comes back to the you know and thanks for appreciating the first point I was trying to make how you feel about success.
00:25:58.278 --> 00:26:00.394
It comes back to that.
00:26:00.394 --> 00:26:09.769
You know, brad, and I know this will sound really harsh, but if losing doesn't hurt, winning doesn't matter, right?
00:26:09.769 --> 00:26:18.142
That's the feeling, part of the whole thing, and I kind of feel that sense of challenge.
00:26:18.142 --> 00:26:25.443
I mean, you know so many people will talk about motivation and put a price on it.
00:26:25.443 --> 00:26:30.020
You know you'll get a bonus this year, you'll get this, you'll get a new car and so on.
00:26:30.020 --> 00:26:35.359
But truly the greatest motivation is the right challenge.
00:26:35.359 --> 00:26:43.134
It's having the right challenge in front of you and buying into that, you know, and really engaging with it.
00:26:43.134 --> 00:26:46.769
I mean I've got some quite a nice garden.
00:26:46.849 --> 00:26:59.125
I have to say it's mostly down to Linda, my wife and the gardener, but I get involved in there every now and again, and it took me a while to realize this, but I began to understand.
00:26:59.125 --> 00:27:05.541
I felt the challenge to make the roses beautiful because I think these are my priority in the garden.
00:27:05.541 --> 00:27:13.012
It suddenly dawned on me one day it doesn't matter what you do, frankie, they're destined to be beautiful.
00:27:13.012 --> 00:27:20.020
It's your job to make sure that the things that might stop that happening are dealt with.
00:27:20.020 --> 00:27:23.538
And so there's a new challenge.
00:27:23.538 --> 00:27:45.861
I mean, I just I'm not sure if I've really been clear on this from the outset is that it's about seeing challenges, addressing them and knowing, at the end of the day, that what you did and how you did it is why that's happening in front of you, you know.
00:27:47.250 --> 00:27:49.497
And is that okay?
00:27:49.517 --> 00:27:52.011
then that's perfect, gang.
00:27:52.011 --> 00:27:53.877
You're on the Big Success podcast.
00:27:53.877 --> 00:27:55.496
We're going to be back in just a moment.
00:27:55.496 --> 00:27:59.279
I'm going to ask Frank about how do you scale up?
00:27:59.279 --> 00:28:03.940
What's the difference between those who do good and those who become absolute champions?
00:28:05.130 --> 00:28:09.180
Renowned as one of the country's best and most consistently inspiring motivational speakers.
00:28:09.180 --> 00:28:16.103
Frank Dick is the current chair of Scottish Athletics, as well as chair of the IAAF Academy.
00:28:16.103 --> 00:28:19.817
To learn more about Frank Dick, please visit frankdickcouk.
00:28:22.769 --> 00:28:28.962
Frank, what is, in your mind, the difference between the did great and the absolute champions?
00:28:28.962 --> 00:28:30.957
You've coached both ends of the scale.
00:28:30.957 --> 00:28:32.213
What's the difference?
00:28:33.932 --> 00:28:38.799
Okay, well, first of all, I think, take you back into my world again.
00:28:38.799 --> 00:28:44.759
There's a notional journey that an athlete takes.
00:28:44.759 --> 00:28:50.101
They start off as beginners, the developers and one day, the high performers.
00:28:50.101 --> 00:29:02.492
And that journey I think a lot of people get into the head, that what it is is you start off as a Filipino and you finish off as a Ferrari Testarosa and I get that.
00:29:03.650 --> 00:29:11.355
But the more you get into working with really high achievers, you realize that they are not part of that journey.
00:29:11.355 --> 00:29:14.615
They fracture it somewhere along the line.
00:29:14.615 --> 00:29:23.393
And so, going back to my analogy, what's the connection between a Ferrari Formula One car and a Testarosa?
00:29:23.393 --> 00:29:29.358
They may have the same brand, but they're not the same motor and they're not the same.
00:29:29.358 --> 00:29:37.329
You need different people driving them, and you need different people coaching and preparing them, and so on.
00:29:37.329 --> 00:29:43.500
And so I think and I did a.
00:29:44.122 --> 00:29:45.525
I'll just digress for a second.
00:29:45.525 --> 00:29:52.723
I did a seminar, a webinar, for India two years ago with a guy called Arne Gulish.
00:29:52.723 --> 00:30:02.761
I brought him in he's one of the top guys on talent identification and we spent four days, four hours a day, with different speakers and so on.
00:30:02.970 --> 00:30:07.839
And the conclusion at the end of that is you're wasting your time trying to spot talent.
00:30:09.529 --> 00:30:15.913
And the his argument was talent emerges, talent you can.
00:30:15.913 --> 00:30:19.942
How many sports do you know that come to the age of 16, for example?
00:30:19.942 --> 00:30:24.488
And they go to do a troll and they find some kids are better than other kids.
00:30:24.488 --> 00:30:27.898
They bring them in and they're on the high performance path and go all the way through.
00:30:28.569 --> 00:30:30.797
They do this in track and field very often.
00:30:30.797 --> 00:30:49.344
I'm going to ask you to take a I'm pretty sure it will be an educated guess on this one Of the athletes in the world who get a world championships junior medal.
00:30:49.344 --> 00:30:52.152
That's 19 years of age.
00:30:52.152 --> 00:30:58.869
How many of them do you think medal in the senior competition when they get into the more An?
00:30:59.010 --> 00:31:01.939
educated guess would be it's a fairly low number.
00:31:03.392 --> 00:31:07.474
Yeah, would you imagine less than 10%.
00:31:08.375 --> 00:31:10.759
I would, I would imagine less than 10%.
00:31:10.759 --> 00:31:12.383
Yes, yeah.
00:31:13.692 --> 00:31:14.134
And why?
00:31:14.174 --> 00:31:15.757
why that's a great point.
00:31:17.852 --> 00:31:24.711
Well, in sport and maybe you can alter the ages, the ages on this, but in track and field it's 60,.
00:31:24.711 --> 00:31:27.359
65% of the medalists will be sorry.
00:31:27.359 --> 00:31:37.321
60% of the medals will be between the ages of 24 and 28 in Olympic games, world championships, roughly speaking and 85% between 22 and 30.
00:31:37.682 --> 00:31:40.650
Right, so we know the peak performance years.
00:31:40.650 --> 00:31:43.978
So something's not happening either.
00:31:43.978 --> 00:31:52.377
Something's not happening between 19 or something has not been addressed properly before then.
00:31:52.377 --> 00:32:01.957
And in my simplistic language, when I'm speaking to coaches about this, I say you got to be careful you don't squeeze all the juice out the orange too early.
00:32:01.957 --> 00:32:26.583
And what they discovered in the research that Arnie was doing is that if you have people as late as possible doing several disciplines, several different sports, on the foundation of that, they are more likely to medal as seniors than the kids who specialize early on.
00:32:26.583 --> 00:32:53.039
Wow, and I don't know how relevant that is to business, but what it made me think about and I've only loosely discussed this with people who do business far better than me and so why, when people come into your business, why do they not get a chance to play other positions or do other roles and not the one that they come in for?
00:32:53.039 --> 00:32:56.473
And as if to support that?
00:32:56.473 --> 00:33:00.521
I don't know if you remember the football I called Johan Cruyff.
00:33:01.864 --> 00:33:02.044
No.
00:33:03.192 --> 00:33:10.214
He was a Dutch soccer player, a brilliant player, and he went on to be a brilliant player when he was with Barcelona.
00:33:10.214 --> 00:33:32.333
I had to do a conference across in Spain and we were both on stage and one of the things that he explained to me said you know, when people get selected for the youth team, for the first two years they must learn to play out of position as often as they play in position.
00:33:32.333 --> 00:33:46.268
Only in that way do they understand how other players in the team see the game and only in that way can you give them the right level of support to make the team gel properly.
00:33:46.268 --> 00:33:54.568
Again, I don't know how relevant that is to business, but it seemed to me that it could be relevant.
00:33:55.015 --> 00:34:07.324
Yeah, look, it comes so relevant that when I coach business owners, I find that business owners who've only ever done one thing, like they were an engineer for 20 years, they don't have 20 years business experience.
00:34:07.324 --> 00:34:08.952
They've got one years experience.
00:34:08.952 --> 00:34:13.771
They just did it 20 times type thing, and so it's that mix.
00:34:13.771 --> 00:34:20.275
Frank, I want to dive into the quick fire round and just ask you a couple of very fast ones.
00:34:20.275 --> 00:34:21.760
Fast question, fast answer.
00:34:21.760 --> 00:34:24.782
How do you succeed at setting goals?
00:34:24.782 --> 00:34:25.880
What's your thoughts on that?
00:34:29.461 --> 00:34:31.467
Well, the constantly changing.
00:34:31.467 --> 00:34:46.963
One of the things that I would like to feed in here is that it's really important to the life that you disrupt your thinking from time to time at least once a year, maybe a couple of times, and I see that you know asking people what if we did something different?
00:34:47.244 --> 00:34:47.806
why not do?
00:34:47.846 --> 00:34:48.467
something different.
00:34:48.467 --> 00:34:49.798
What are other options with?
00:34:49.798 --> 00:34:51.083
What are the possibilities?
00:34:51.083 --> 00:34:57.201
And I see it kind of like Newton's cradle you take the ball off one end call it disruption.
00:34:57.201 --> 00:34:58.123
You let it go.
00:34:58.123 --> 00:34:59.686
You have dreams.
00:34:59.686 --> 00:35:07.286
The next ball is decisions, the next ball is design and the next ball that flies off the other end is delivery.
00:35:07.286 --> 00:35:12.378
And but remember, it's coming back again and you've gotten.
00:35:12.378 --> 00:35:19.463
Of course I can understand that some people can say well, I've got one goal in life, but you don't, you've got multiple goals in life.
00:35:20.355 --> 00:35:23.067
You might have a grand purpose, a grand vision, a grand mission.
00:35:23.067 --> 00:35:34.264
But in between time you've got to give yourself short-term goals, medium-term goals and use these as a bit of challenge and competition, because that gives you the feeling of success.
00:35:34.264 --> 00:35:36.498
It brings success on the way through.
00:35:37.179 --> 00:35:38.043
Love it, love it.
00:35:38.043 --> 00:35:40.007
What about self-development?
00:35:40.007 --> 00:35:44.806
How do we succeed at developing ourselves and focusing on that personal development?
00:35:46.376 --> 00:35:50.847
Well, first of all, don't stick in your own, your own patch.
00:35:50.847 --> 00:35:52.141
Always look outside.
00:35:52.141 --> 00:36:04.246
One of the things I really enjoyed working with Eddie was, for example, we invited in a personal friend of mine, boris Vorkovsky, who was the chief coach for the Cirque du Soleil.
00:36:05.077 --> 00:36:06.722
Now you might say well, what's that got to do with?
00:36:06.782 --> 00:36:07.043
rugby.
00:36:07.043 --> 00:36:08.925
What's that got to do with the track and field, and so on.
00:36:08.925 --> 00:36:15.286
He had a special mind about how to create movement that we'd never had before.
00:36:15.974 --> 00:36:19.302
I think, that your personal development.
00:36:19.302 --> 00:36:29.894
Of course you've got to be driven for it, wrapping up in that, by the way, that for your own personal development there are three big parts to it.
00:36:29.894 --> 00:36:34.585
There's your physical, there's your mental and there's also your emotional.
00:36:34.585 --> 00:36:40.626
And when you're looking at development, you have to look at all of these things.
00:36:40.626 --> 00:36:59.284
And then, at the other end of that, when it comes to recovery, when you're exhausted out there, please remember that there's different processes in recovering from physical fatigue, from mental fatigue and from emotional fatigue.
00:36:59.284 --> 00:37:12.679
Mental investment, if it's not properly managed, can be, on the one hand, people can achieve great things, but on the other hand, once it gets negative, you can be dragged down a really deep hole.
00:37:13.355 --> 00:37:21.063
And one of the most important things I say to coaches is make sure that your emotional corridor is one that everybody understands.
00:37:21.063 --> 00:37:24.304
You never go too high, you never go too low.
00:37:24.304 --> 00:37:33.806
They look to you as a coach for emotional stability and a lot of people miss that empathy, emotional intelligence.
00:37:33.806 --> 00:37:42.023
We used to think of these as real softy things as a coach, but now I know they're really, really important.
00:37:43.394 --> 00:37:48.143
Frank coaches, hall of Fame sporting hero.
00:37:48.143 --> 00:37:56.226
Final question what is the best advice you ever got or the best quote you ever read on the subject of success?
00:37:57.998 --> 00:38:02.447
Okay, I knew you were going to ask me this and I had a good think about it.
00:38:02.447 --> 00:38:04.177
And I have three for you.
00:38:04.177 --> 00:38:05.262
Got it Okay.
00:38:05.262 --> 00:38:10.326
One of them is Aristotle and, believe it or not, I never met him personally.
00:38:10.326 --> 00:38:12.813
He's quite a lot more important.
00:38:12.813 --> 00:38:14.360
He's quite a lot more important for me.
00:38:14.360 --> 00:38:19.826
His point was excellence is an art won by training and habituation.
00:38:19.826 --> 00:38:26.342
We are what we repeatedly do, because then is not an act, is a habit.
00:38:26.342 --> 00:38:28.177
I love that one.
00:38:28.177 --> 00:38:50.807
Coming back to my earlier point about the people business, I love these words from George Washington Carver how far you go in life depends on your being tender with the young, compassionate with the aged, sympathetic with the striving and tolerant both of the weak and of the strong.
00:38:50.807 --> 00:39:07.204
For some time in life you'll have to be all of these, and my final one is one that I coined about excellence, but I'll put it into your world of success now Athletes make success happen.
00:39:08.554 --> 00:39:10.681
Coaches make success possible.
00:39:10.681 --> 00:39:13.137
That's what we're there to do.
00:39:13.860 --> 00:39:14.222
Brilliant.
00:39:14.222 --> 00:39:16.541
Thank you so much.
00:39:16.541 --> 00:39:24.659
The Frank Dick Read all the books, go to the show notes, follow everything, do as much study as you can, re-watch the podcast.
00:39:24.659 --> 00:39:28.882
Most definitely We'll be back next week with more on your success.
00:39:28.882 --> 00:39:31.842
And that's the Big Success podcast for today.
00:39:31.842 --> 00:39:38.382
Hopefully you took a lot of notes and hopefully you're into a bunch and hopefully you're going to take action on it and refer people.
00:39:38.382 --> 00:39:41.503
Remember, if you haven't subscribed, click that subscribe button now.
00:39:41.503 --> 00:39:46.740
Be with us every week on the Big Success podcast, bs Brad Sugar's Big Success.
00:39:46.740 --> 00:39:49.380
Take action, check the show notes for all the links.
00:39:49.380 --> 00:39:52.284
I'll give you all the links for everything that you speak ahead.
00:39:52.284 --> 00:39:55.945
Make sure you follow through and keep the learning going.
00:39:55.945 --> 00:39:57.601
Remember you've got to grow into your goals.
00:39:57.601 --> 00:40:00.481
I'll speak to you next time on the Big Success podcast.
00:40:01.974 --> 00:40:07.481
You've been listening to the Big Success podcast with the number one business coach in the world, Brad Sugar's.
00:40:07.481 --> 00:40:17.025
To learn more about how to achieve business and personal success, as well as how to level up or listen to past episodes, visit wwwbradsugar'scom.
00:00:01.508 --> 00:00:09.391
Welcome to the Big Success podcast, cutting edge conversations on business and personal success, as well as how to level up.
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Here's your host, number one business coach in the world, brad Shokers.
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I cannot explain just how much knowledge this man has around success.
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He's been coached literally sporting teams, nations, world champs, olympic gold medalists.
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Frank Dick OBE, obviously renowned as one of the best coaches in the world, he now coaches coaches on how to perform and how to achieve amazing things.
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His talent for inspiring athletes and inspiring teams and getting the highest level of performance out of organizations is second to none.
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The book this is the first one of his I Read Winning Matters.
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I luckily got to meet him in 2016.
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We did a conference together in Wales.
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Years and years of detailed research into individual and sporting team success and he's going to give it to you today in spades.
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Great storyteller Frank Dick, my guest today on the Big Success podcast.
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Well, it is my absolute pleasure, buddy, to have you on here.
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2016,.
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We first got to meet in Wales.
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I've always wondered, with such a resumé of success, how will you answer this question?
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What is success to Frank Dick?
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What is your definition?
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Well, I think I think you were always trying to sort of stand back and look at it.
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It's knowing that what you've done and how you've done it is why you've achieved your goal.
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It's that fantastic feeling you get.
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I did it, I got there.
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That can be directly personal.
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It can be your role in a team, it can be your leadership role and for most of our life it's been achieved through other people because, being a coach, your success is a vicarious one.
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It could be close to other people, but that's the feeling, brad, I mean.
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I'll tell you a silly story about this.
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I was during the Commonwealth Games in Edmonton.
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The day before the finals, the Scottish 4x100 and the British League team had qualified absolutely against all odds because you're talking about Jamaica, canada, england.
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Sorry, there was no chance, but we were in the final and I went every night I used to go for this job down, run the lake and get back in to get rid of all the crap from the day and this Canadian coach was running towards me.
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He said hey, frankie, all the best tomorrow, mate.
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I said thanks very much.
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And the next day, would you believe, against all the odds, they not only got the gold medal, they got the game's record.
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And I was doing the same run the next night and you can imagine it was really pretty cool.
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And I went round the same lake and there's the same coach running towards me and he said Frankie, you were great today.
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And without even thinking.
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I said I know it must have sounded so arrogant.
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But I didn't need anybody to tell me, and you know the same feeling, right?
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You don't need people to tell you when you know you're correct.
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Yeah, that's the thing, you know, I've never heard anyone think about it as a feeling.
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Has that evolved for you over time, like as a young man?
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Did you see it that way, or did it evolve over time?
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Well, I think it evolved over time, because I really didn't do very well at school and I was pretty fortunate enough given a second chance, I managed to get into the local opera and so on.
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But it kind of grew over a period of time and different things began to resonate with me.
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So another anecdote I was organizing this big conference in Edinburgh.
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It was a freezing, cold winter, one of the worst Scotland I've ever had, and it was the very first international conference that ever run, you know, so you can imagine I was really nervous as a kid and the weather
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had been so bad, but the university had closed the heating down on the 1st of December and the conference was on the 4th of January and they only switched it back on again on the 3rd and it was minus 14 out there.
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So the people having info all over the world, the Russians were there with their funny hats on, you know, guys are wearing coats up to the neck, steam coming out of the mouth all over the place and I was more divided Now when I see my boss, bob, and he said don't say anything more.
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Frankly you know your problem.
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You think that 99% are failure.
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Most people in life think that 51% are winning.
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And I remember looking at him and saying Bob.
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I'm never going to be a 51% person.
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I can't be that way, no.
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I can't be that way.
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And I think that at that point it was like I was beginning to understand that it's about living up to your standards.
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You know, and I mean I haven't really thought these are great questions.
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I've never really thought about this in depth before, but because you've tested this one, I have done a little thinking about it.
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I mean it's it's living up to your standards and in our coaching role and leadership roles, or even a member of team getting other people to live up to them too.
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So I mean that that's kind of the feeling yeah.
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so when, like I know for me, when I chose success in my life, I remember it as a 13 year old boy Choosing that's what I'm going to do.
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Was there a time when you chose it, or was it a gradual thing?
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Or was it just natural in your family?
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Well, good, good questions.
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And since you come into the teen years.
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I wasn't really all that good at sport at school but I got to the age of I think it was 15, so a little bit later than you.
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Um, I was running the school half mile before the school sports and I finished third and I suddenly realized that sounds crazy.
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Yeah.
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I couldn't first.
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That's what I said.
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I wanted to be first.
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And there was a school match coming up against another school and I got a hold of one of the guys who was ahead of me in that race and because I knew he was a hardler, and said, look, I think you should concentrate on the hardles, and I know you don't, you don't like half miles, I'll do that one for you.
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And that was it.
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This delight had gone on at this point.
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Yeah, I didn't be anything other than first, not second best.
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I love it.
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I love that question.
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So what is your formula for success like, how do you see success happening?
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There must be a methodology.
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Over the years you've developed no, I think.
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I think quite honestly.
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No, you, you're in the game for that.
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You make success happen and it it comes down to performance.
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But just to linger a bit on the making it happen and I'm quite sure you remember the guy chris had fueled the, the canadian astronaut who went up to space- and he signed ground control to major tallies and floating around in the capsule.
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Um, when he came, when he came back down again, you wrote a book, the astronauts guide to life on earth, and the book really focuses on the fact that astronauts are trained to expect it not to go.
00:07:48.702 --> 00:07:50.290
Well, they're.
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They're trained to make it work.
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It's your job.
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Don't expect it, don't expect it the airlocks to be working, don't.
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I mean, which is kind of scary.
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You know you're gonna go out of space, but it's down to you to make it work.
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And that that made me thinking good, think all the way back in time and what.
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One of the things I had to understand is I couldn't win everything to begin with, right that, and, but I could get better and in in track and field and swimming.
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These are nice objectives for you know we, we work from the very outset on encouraging kids to improve their personal best.
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So you focus first of all in their life journey to be towards success or whatever.
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You focus first of all on performance.
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You you're not in total control of results in life, but you are in total control of your performance.
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You know, own that, own that and make it happen.
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And if you keep working on it.
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One day You'll be the best in the world.
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And do you stop thinking about it then?
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No, you say Bob goes to, to, to, to be jake, right, he whacks the world world hundred meters and two meters record.
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Next year he goes to Berlin now, at this point in his life, dominic, and touching you know he's, he's over the horizon.
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So why did he break the world record in the hundred meters and the 200 meters?
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Again, it's about your performance, whether you're in the lead or whether you're following.
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It comes down to have you prepared for your performance and how you're doing it.
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And of course, that's the essence of what we do with dealing with in life as cultures.
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That's the essence of what we do.
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It's about helping other people improve the performance.
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And I remember saying to the first time I worked with Eddie Jones back in 20, for 20 was with the England team.
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I remember saying to the coaches, the coaches there, you know what do you want them to do?
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Well, we want to win the World Cup.
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I said what does that look like?
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What do you mean?
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What do you have to do?
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Well, you have to beat the old black shell.
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I mean no, no, no, that's a bad answer.
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You have to look.
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You're making the mistake of looking at what excellence is like today and thinking that's all you have to do to be excellent tomorrow.
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But what you have to understand is what will excellence look like tomorrow?
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At that point it was the second of November two thousand and fifteen eight o'clock in the evening at the Yokohama Stadium.
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What will excellence look like then?
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And then can you be better than that?
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And you've got to prepare your athletes for that.
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But, by the way, as coaches, if you're not going to be the best in the world, how are the athletes going to be the best in the world?
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So everything if you're looking for achievement or success in a business or in a sport or whatever, it's everybody you know it's not just a guy who can go out there and fight in the field.
00:11:05.085 --> 00:11:09.788
it's not just the sales staff, it's not just the marketing department, it's all of you.
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And if you're not all willing to improve your performance because you won't all be world class at the moment, we get that.
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You might have a couple of guys in the team, but for the others they are trying to make their way and I'll come back to a story on that later.
00:11:22.489 --> 00:11:26.645
Yeah, so let me flip that over just for a second.
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Then, those that learn from their mistakes, those that turn failure into success what is the key?
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How do they do that versus those who have failure and resign themselves to it?
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Okay, on that one, brad, I'd have to take a step further back in that or earlier in the story.
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You even live through the process of preparation and so on to get there, because you have to prepare for that.
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The key, then, is to understand how important process is and to stick with it.
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Take care of the process, in my mind, and you'll take care of the result.
00:12:06.884 --> 00:12:11.946
Or, as Bill Wall said, take care of performance and the score takes care of itself.
00:12:11.946 --> 00:12:14.932
It's that kind of thing.
00:12:15.553 --> 00:12:20.471
Progression, you have to remember, in any process, is non-linear.
00:12:20.471 --> 00:12:23.726
I mean, it's not like a rocket taking off for the moon and so on.
00:12:23.726 --> 00:12:30.809
It goes in steps and sometimes it goes in dips, and you're going to understand that on that journey.
00:12:30.809 --> 00:12:32.234
It's just part of process.
00:12:32.234 --> 00:12:36.129
You'll stumble sometimes and you'll fall.
00:12:36.129 --> 00:12:47.589
You'll also have moments when you fail, but the key is, since we're trying to make progress, the key is to understand that.
00:12:47.589 --> 00:12:54.980
I think somebody else came up with the word fail fast If you're going to make your mistakes, if you're going to stumble, get over the line.
00:12:54.980 --> 00:12:56.809
Why is that a probability?
00:12:56.809 --> 00:12:59.985
Okay, it's a really simple question I have to ask some people.
00:13:00.407 --> 00:13:04.246
Listen, if I'm asking you to change things, change the way you do things.
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If I'm asking you to change how we're going to play here, how you're going to sell, how you're going to market, do you think there's a better chance of you making a mistake when you've gone beyond the familiar than if you stay behind the familiar?
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Yeah we're going to make them folks, so just accept before you get on the journey.
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This is part of process.
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The key in all of that is can you learn fast?
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Okay, I'll modify that, because I used to stick with the quote from Ari DeJuice, and I think the first time you and I met I'm pretty sure I put it up on the screen.
00:13:41.851 --> 00:13:48.032
Probably the only sustainable competitive advantage we have is the ability to learn faster than the opposition.
00:13:48.032 --> 00:13:54.745
Well, I was pulled up short by a guy called Vin Walsh, one of the top learning psychologists in the planet, I think.
00:13:55.525 --> 00:14:02.748
And he said to me no, Frankie, it's to learn better and faster than the opposition.
00:14:02.748 --> 00:14:17.820
Learn better, and one of the things that got me thinking about that is wow, you know well how do I learn better.
00:14:17.820 --> 00:14:23.092
I mean, I don't remember anyone sitting me down and helping me learn how to learn.
00:14:23.614 --> 00:14:30.224
I mean, I don't really be saying that I do remember as a young man I'm guessing I was 21.
00:14:30.224 --> 00:14:33.876
I actually attended a training program called Learning to Learn.
00:14:33.876 --> 00:14:38.192
Because of that fact, I was like I didn't even know how to learn.
00:14:38.192 --> 00:14:40.763
You're on the Big Success podcast.
00:14:40.763 --> 00:14:42.308
We're here with Frank Dick.
00:14:42.308 --> 00:14:47.895
We're going to be back in a moment, we're going to talk about winning and team and leadership, and we're going to get all of his insights.
00:14:48.590 --> 00:15:00.434
In Instant Promotions, Brad Sugar's outlines how to find target markets, locate appropriate media representatives, write world-class press releases and attract customers through innovative, tailored promotional campaigns.
00:15:00.434 --> 00:15:02.399
Pick up Instant Promotions today.
00:15:02.950 --> 00:15:04.352
You're back on the Big Success podcast.
00:15:04.352 --> 00:15:05.115
I'm Brad Sugar.
00:15:05.115 --> 00:15:10.857
It's the Frank Dick, you know, one of the best coaches ever to have existed.
00:15:10.857 --> 00:15:15.552
How do we succeed, frank, at being a great coach?
00:15:15.552 --> 00:15:16.917
How do we succeed at that?
00:15:18.932 --> 00:15:32.500
Okay, well, first of all, there's something that I did want to mention a bit earlier, and that is speaking to, you'll know, a coach, Alex Ferguson.
00:15:32.520 --> 00:15:32.682
Yes.
00:15:33.590 --> 00:15:33.851
Alex Ferguson.
00:15:33.851 --> 00:15:49.913
You know him and I brought Alex in to do a bit of chat to some coaches at one point and his opening line was the two things you've got to be really careful of if you're going to be a successful coach is you're going to be able to manage failure and success.
00:15:49.913 --> 00:15:54.759
Now, failure, I got right, we'll just discuss that.
00:15:54.759 --> 00:15:56.475
But why success?
00:15:56.475 --> 00:16:04.600
Well, success, if you're not careful, can be a serious seductress.
00:16:04.600 --> 00:16:13.611
She can convince you that you've arrived, but the truth is, if you're going to get into the success game, into the success arena, you never arrive.
00:16:14.854 --> 00:16:16.297
You're chasing the horizon.
00:16:16.297 --> 00:16:20.897
There's always something else called perfection, beyond the horizon.
00:16:20.897 --> 00:16:23.548
Excellence is something we can all work on and we can deliver.
00:16:23.548 --> 00:16:24.272
We can do that.
00:16:24.272 --> 00:16:25.859
And then you redefine it.
00:16:25.859 --> 00:16:33.058
But the truth is, you're on a journey to try to get the perfection, and it's like the horizon it just keeps moving ahead of you.
00:16:33.058 --> 00:16:37.556
You never arrive, and so we've got to be careful.
00:16:37.556 --> 00:16:41.107
My mom taught me success breeds success.
00:16:41.107 --> 00:16:43.234
Well, I wasn't very successful, so we're struggling with it.
00:16:43.234 --> 00:16:50.557
But then Alex said success can derail progress.
00:16:51.119 --> 00:16:59.802
And that's because you can get complacent and you can just say well, I'm there Just why do I have to change a winning formula?
00:16:59.802 --> 00:17:06.393
The truth is you'd better change a winning formula, because other guys are going to come up and be better at that than you.
00:17:08.152 --> 00:17:09.276
Dang so clear.
00:17:09.276 --> 00:17:15.497
Actually, I was listening to an interview with a great golfer just recently and he said you know, I have seven bad shots around.
00:17:15.497 --> 00:17:17.541
He said I never have a perfect round.
00:17:17.541 --> 00:17:19.398
I have seven bad shots on average.
00:17:19.398 --> 00:17:23.835
When I hit one, I just go, oh, there's one of my seven and then I move on to the next thing.
00:17:23.835 --> 00:17:30.878
Frank, you've taught so many coaches what are the top things that you think a coach should learn to be better at?
00:17:30.878 --> 00:17:36.359
Coaching and, in essence, business people are coaches of their people too, I guess.
00:17:37.849 --> 00:17:48.153
Okay, so just lingering with that, Let me give you kind of a sense of case study from my world.
00:17:48.153 --> 00:17:57.580
Here's the first one, because it was a success moment as a coach to the UK team and they were competing in what was called the European.
00:17:57.621 --> 00:17:57.821
Cup.
00:17:57.821 --> 00:18:08.717
Now the European Cup is the top eight nations men and top eight nations women competing for separate cups and not necessarily the same nations in each competition.
00:18:08.717 --> 00:18:24.003
But we, the UK team, had a team of both and in this competition just explain the numbers on the thing In this competition there are 20 events on the men's side, 100 meters, 200 meters is on.
00:18:24.003 --> 00:18:26.351
There are eight teams taking part.
00:18:26.351 --> 00:18:32.371
You get eight points if you only one entry for event, eight points at your first, one at your last.
00:18:32.371 --> 00:18:36.217
So maximum number of points we're looking for 160.
00:18:38.540 --> 00:18:47.892
And I did at that point the British team at the very best were a bad third on numbers, and so I did what you would do.
00:18:47.892 --> 00:19:02.358
I went through everybody's performance and the other teams in my team on a good and a bad day, and I concluded that we were 14 points away from the big two, the Soviet Union and the German Democratic Republic.
00:19:02.358 --> 00:19:07.957
And so I wondered how do I get over to my kids the between today and the tomorrow?
00:19:07.957 --> 00:19:16.868
They individually could do something to create a team success, bearing in mind that track and fields are very individual sport.
00:19:16.888 --> 00:19:17.933
That can be each other.
00:19:17.933 --> 00:19:20.364
Go to any business, all the sales guys.
00:19:20.364 --> 00:19:24.967
People are competing with each other, right, but they're winning the way in the same batch.
00:19:24.967 --> 00:19:26.451
They're part of the same organization.
00:19:26.451 --> 00:19:31.991
So I tried this Today and tomorrow you've got a 14 point mountain to climb.
00:19:32.113 --> 00:19:34.182
It's a mountain because you can't come back next week.
00:19:34.182 --> 00:19:34.965
This is the one.
00:19:34.965 --> 00:19:42.679
It only happens today, and tomorrow it's 14 points, because that's the difference between what you're worth on paper and what the opposition is.
00:19:42.679 --> 00:19:55.330
But if you are worth one point to one section of the room, if you're worth one point on paper and you can turn it to two, you give me just the same step up the mountain as you guys who work five points can deliver six.
00:19:55.330 --> 00:19:59.992
And as for you, linford, christian, colin Jackson, all ever expect from your zakes that don't give you seven.
00:19:59.992 --> 00:20:02.584
The kids were going out the room.
00:20:02.584 --> 00:20:07.925
They looked, they were looking at my papers to see what I had done for them, shaking their head, mumbling about me.
00:20:07.925 --> 00:20:10.358
But this is just what I wanted them to do.
00:20:10.358 --> 00:20:16.198
I wanted them to understand that by getting to the top of their individual mountain they would make a difference.
00:20:16.198 --> 00:20:17.842
They would make a difference.
00:20:22.576 --> 00:20:27.483
The scene now goes to the stadium, into the ring for the first event.
00:20:27.483 --> 00:20:35.193
Hammer was the ghost guy called Shane Peacock, who was a second reserve worth one point on a good day, and he gets in.
00:20:35.193 --> 00:20:38.240
The kids are all shouting at him come on, shane, give us another point.
00:20:38.240 --> 00:20:39.913
And he gave them two.
00:20:39.913 --> 00:20:41.017
He got three points.
00:20:41.017 --> 00:20:44.248
Chris Ackaboozie was worth five.
00:20:44.248 --> 00:20:44.990
He delivered eight.
00:20:45.231 --> 00:20:52.798
The kids in the warm-up area normally when they saw the blue vests of East Germany or the red vests of the Soviet Union, they were running to the toilet.
00:20:52.798 --> 00:20:54.813
Now they wanted to tear the tracksuit off.
00:20:54.813 --> 00:20:57.460
Give, let me out, then I'm going to give you my points now.
00:20:57.460 --> 00:21:05.234
After the two days, the men had the trophy, the women the highest number of points ever recorded by West European team.
00:21:05.234 --> 00:21:06.157
How is that possible?
00:21:06.157 --> 00:21:20.282
As a coach, making sure that you create opportunity for your people to take ownership, because once they do that and they commit to that and engage with that, that will make the difference.
00:21:20.282 --> 00:21:26.407
This is a people business, brad, and that was the biggest lesson that I've learned from you, I have to say.
00:21:26.407 --> 00:21:34.571
In addition, in my journey through you have to be good at the technical business.
00:21:34.571 --> 00:21:38.086
You know which leg do you move, for which back you have to know that.
00:21:40.080 --> 00:21:46.963
But you better understand the people business or there's no point of having the technical business stuff at all.
00:21:48.119 --> 00:21:48.781
And the way I saw.
00:21:48.801 --> 00:21:52.030
That is that there are some things in life you can be taught.
00:21:52.030 --> 00:22:00.571
You can be taught the science of coaching, the technical bits and pieces, but you can only learn the art, and that's through experience.
00:22:00.571 --> 00:22:08.426
The problem with experience, as Vernon Law summed up, was she's the crudest of all teachers because she gives you the test first and the lesson second.
00:22:08.426 --> 00:22:18.866
But the fact is you'd better have the test but, more importantly, you'd better have a coach there to help make sure that you've learned a lesson from the test apples.
00:22:20.669 --> 00:22:22.359
So I don't know if that helps.
00:22:22.359 --> 00:22:25.767
Another bit about coaching that you may be interested in.
00:22:25.767 --> 00:22:38.781
If I can use Daley Thompson as an example, again for business, that was for Daley was double Olympic gold medalist, World Record holder, that coach Daley and the captain.
00:22:38.801 --> 00:23:10.308
Just for the viewers and listeners, the captain has 10 events, you know, 100 meters, 400 meters, hurdles and so on, and there are field events, jumps and throws and as a coach I knew I couldn't coach all of the events not to the level that he needed me to be and I always try to live this idea of there are three things you have to know in life You've got to know what you know, you've got to know what you don't know and you've got to know somebody who does and get them into the party.
00:23:10.308 --> 00:23:17.948
And so what we did there were five other coaches involved to make sure that Daley had the right development program.
00:23:17.948 --> 00:23:30.313
Now my role at that point I figured and we've all got our own definitions of what good leadership is but my picture of great leadership is you're the conductor of an orchestra.
00:23:30.313 --> 00:23:38.992
You know you've got to have people in front of you who are everything from a soloist to somebody fresh out of college.
00:23:38.992 --> 00:23:46.690
You've got strings, you've got grass, you've got woodwind, you've got all of these things going and they all know the role that they've got to play.
00:23:46.690 --> 00:23:52.071
And it's your job to make sure that nobody's stronger than somebody else that you create.
00:23:53.182 --> 00:23:54.704
As a conductor of the orchestra.
00:23:54.704 --> 00:23:58.431
You create harmony from the diversity that's in front of you.
00:23:58.431 --> 00:23:59.292
I mean that's your job.
00:24:00.560 --> 00:24:10.309
Now when you're coaching somebody, an individual like a Daley Thompson, it would be like me coaching you, brad, or coaching a leader or coaching somebody.
00:24:10.309 --> 00:24:23.404
There are different parts of your job that have got to be somehow or other be brought together in a balanced way to allow you to get the score that you need to be be performance, to be as great as you can be.
00:24:23.404 --> 00:24:45.553
I couldn't allow the throws coach to make Daley so heavy to throw the throws that he couldn't jump or sprint anymore, but I think that's another part of the art, if you like, of coaching is understanding that balance, and a lot of people say to me what should we do now, frankly, is you have to concentrate on the weaknesses.
00:24:46.020 --> 00:24:48.428
No that's absolutely the wrong way around, in my opinion.
00:24:48.428 --> 00:24:54.041
If I've got, if I've brought you into the team, brad, I brought you in because of your strengths.
00:24:54.041 --> 00:24:59.871
My first priority in life is to make sure these strengths continue to grow.
00:24:59.871 --> 00:25:12.622
I'll only make a weakness a priority if it interferes with your ability to deliver that strength or, in a team situation, if it's interfering with other people's abilities to do their strength.
00:25:12.622 --> 00:25:16.680
Do these things make sense for?
00:25:16.700 --> 00:25:19.750
business, 100%, 100%.
00:25:19.750 --> 00:25:25.938
So I want to go back to this one, the first book of yours that I got to read.
00:25:25.938 --> 00:25:39.997
When you talk well, I guess the first question for everybody listening, though, because I've read the book, I want everyone to read it.
00:25:39.997 --> 00:25:42.656
Why did you call it winning matters?
00:25:42.656 --> 00:25:44.897
I think this is important for everyone to understand.
00:25:44.897 --> 00:25:46.715
Why name it winning matters?
00:25:48.392 --> 00:25:58.278
Well, that comes back to the you know and thanks for appreciating the first point I was trying to make how you feel about success.
00:25:58.278 --> 00:26:00.394
It comes back to that.
00:26:00.394 --> 00:26:09.769
You know, brad, and I know this will sound really harsh, but if losing doesn't hurt, winning doesn't matter, right?
00:26:09.769 --> 00:26:18.142
That's the feeling, part of the whole thing, and I kind of feel that sense of challenge.
00:26:18.142 --> 00:26:25.443
I mean, you know so many people will talk about motivation and put a price on it.
00:26:25.443 --> 00:26:30.020
You know you'll get a bonus this year, you'll get this, you'll get a new car and so on.
00:26:30.020 --> 00:26:35.359
But truly the greatest motivation is the right challenge.
00:26:35.359 --> 00:26:43.134
It's having the right challenge in front of you and buying into that, you know, and really engaging with it.
00:26:43.134 --> 00:26:46.769
I mean I've got some quite a nice garden.
00:26:46.849 --> 00:26:59.125
I have to say it's mostly down to Linda, my wife and the gardener, but I get involved in there every now and again, and it took me a while to realize this, but I began to understand.
00:26:59.125 --> 00:27:05.541
I felt the challenge to make the roses beautiful because I think these are my priority in the garden.
00:27:05.541 --> 00:27:13.012
It suddenly dawned on me one day it doesn't matter what you do, frankie, they're destined to be beautiful.
00:27:13.012 --> 00:27:20.020
It's your job to make sure that the things that might stop that happening are dealt with.
00:27:20.020 --> 00:27:23.538
And so there's a new challenge.
00:27:23.538 --> 00:27:45.861
I mean, I just I'm not sure if I've really been clear on this from the outset is that it's about seeing challenges, addressing them and knowing, at the end of the day, that what you did and how you did it is why that's happening in front of you, you know.
00:27:47.250 --> 00:27:49.497
And is that okay?
00:27:49.517 --> 00:27:52.011
then that's perfect, gang.
00:27:52.011 --> 00:27:53.877
You're on the Big Success podcast.
00:27:53.877 --> 00:27:55.496
We're going to be back in just a moment.
00:27:55.496 --> 00:27:59.279
I'm going to ask Frank about how do you scale up?
00:27:59.279 --> 00:28:03.940
What's the difference between those who do good and those who become absolute champions?
00:28:05.130 --> 00:28:09.180
Renowned as one of the country's best and most consistently inspiring motivational speakers.
00:28:09.180 --> 00:28:16.103
Frank Dick is the current chair of Scottish Athletics, as well as chair of the IAAF Academy.
00:28:16.103 --> 00:28:19.817
To learn more about Frank Dick, please visit frankdickcouk.
00:28:22.769 --> 00:28:28.962
Frank, what is, in your mind, the difference between the did great and the absolute champions?
00:28:28.962 --> 00:28:30.957
You've coached both ends of the scale.
00:28:30.957 --> 00:28:32.213
What's the difference?
00:28:33.932 --> 00:28:38.799
Okay, well, first of all, I think, take you back into my world again.
00:28:38.799 --> 00:28:44.759
There's a notional journey that an athlete takes.
00:28:44.759 --> 00:28:50.101
They start off as beginners, the developers and one day, the high performers.
00:28:50.101 --> 00:29:02.492
And that journey I think a lot of people get into the head, that what it is is you start off as a Filipino and you finish off as a Ferrari Testarosa and I get that.
00:29:03.650 --> 00:29:11.355
But the more you get into working with really high achievers, you realize that they are not part of that journey.
00:29:11.355 --> 00:29:14.615
They fracture it somewhere along the line.
00:29:14.615 --> 00:29:23.393
And so, going back to my analogy, what's the connection between a Ferrari Formula One car and a Testarosa?
00:29:23.393 --> 00:29:29.358
They may have the same brand, but they're not the same motor and they're not the same.
00:29:29.358 --> 00:29:37.329
You need different people driving them, and you need different people coaching and preparing them, and so on.
00:29:37.329 --> 00:29:43.500
And so I think and I did a.
00:29:44.122 --> 00:29:45.525
I'll just digress for a second.
00:29:45.525 --> 00:29:52.723
I did a seminar, a webinar, for India two years ago with a guy called Arne Gulish.
00:29:52.723 --> 00:30:02.761
I brought him in he's one of the top guys on talent identification and we spent four days, four hours a day, with different speakers and so on.
00:30:02.970 --> 00:30:07.839
And the conclusion at the end of that is you're wasting your time trying to spot talent.
00:30:09.529 --> 00:30:15.913
And the his argument was talent emerges, talent you can.
00:30:15.913 --> 00:30:19.942
How many sports do you know that come to the age of 16, for example?
00:30:19.942 --> 00:30:24.488
And they go to do a troll and they find some kids are better than other kids.
00:30:24.488 --> 00:30:27.898
They bring them in and they're on the high performance path and go all the way through.
00:30:28.569 --> 00:30:30.797
They do this in track and field very often.
00:30:30.797 --> 00:30:49.344
I'm going to ask you to take a I'm pretty sure it will be an educated guess on this one Of the athletes in the world who get a world championships junior medal.
00:30:49.344 --> 00:30:52.152
That's 19 years of age.
00:30:52.152 --> 00:30:58.869
How many of them do you think medal in the senior competition when they get into the more An?
00:30:59.010 --> 00:31:01.939
educated guess would be it's a fairly low number.
00:31:03.392 --> 00:31:07.474
Yeah, would you imagine less than 10%.
00:31:08.375 --> 00:31:10.759
I would, I would imagine less than 10%.
00:31:10.759 --> 00:31:12.383
Yes, yeah.
00:31:13.692 --> 00:31:14.134
And why?
00:31:14.174 --> 00:31:15.757
why that's a great point.
00:31:17.852 --> 00:31:24.711
Well, in sport and maybe you can alter the ages, the ages on this, but in track and field it's 60,.
00:31:24.711 --> 00:31:27.359
65% of the medalists will be sorry.
00:31:27.359 --> 00:31:37.321
60% of the medals will be between the ages of 24 and 28 in Olympic games, world championships, roughly speaking and 85% between 22 and 30.
00:31:37.682 --> 00:31:40.650
Right, so we know the peak performance years.
00:31:40.650 --> 00:31:43.978
So something's not happening either.
00:31:43.978 --> 00:31:52.377
Something's not happening between 19 or something has not been addressed properly before then.
00:31:52.377 --> 00:32:01.957
And in my simplistic language, when I'm speaking to coaches about this, I say you got to be careful you don't squeeze all the juice out the orange too early.
00:32:01.957 --> 00:32:26.583
And what they discovered in the research that Arnie was doing is that if you have people as late as possible doing several disciplines, several different sports, on the foundation of that, they are more likely to medal as seniors than the kids who specialize early on.
00:32:26.583 --> 00:32:53.039
Wow, and I don't know how relevant that is to business, but what it made me think about and I've only loosely discussed this with people who do business far better than me and so why, when people come into your business, why do they not get a chance to play other positions or do other roles and not the one that they come in for?
00:32:53.039 --> 00:32:56.473
And as if to support that?
00:32:56.473 --> 00:33:00.521
I don't know if you remember the football I called Johan Cruyff.
00:33:01.864 --> 00:33:02.044
No.
00:33:03.192 --> 00:33:10.214
He was a Dutch soccer player, a brilliant player, and he went on to be a brilliant player when he was with Barcelona.
00:33:10.214 --> 00:33:32.333
I had to do a conference across in Spain and we were both on stage and one of the things that he explained to me said you know, when people get selected for the youth team, for the first two years they must learn to play out of position as often as they play in position.
00:33:32.333 --> 00:33:46.268
Only in that way do they understand how other players in the team see the game and only in that way can you give them the right level of support to make the team gel properly.
00:33:46.268 --> 00:33:54.568
Again, I don't know how relevant that is to business, but it seemed to me that it could be relevant.
00:33:55.015 --> 00:34:07.324
Yeah, look, it comes so relevant that when I coach business owners, I find that business owners who've only ever done one thing, like they were an engineer for 20 years, they don't have 20 years business experience.
00:34:07.324 --> 00:34:08.952
They've got one years experience.
00:34:08.952 --> 00:34:13.771
They just did it 20 times type thing, and so it's that mix.
00:34:13.771 --> 00:34:20.275
Frank, I want to dive into the quick fire round and just ask you a couple of very fast ones.
00:34:20.275 --> 00:34:21.760
Fast question, fast answer.
00:34:21.760 --> 00:34:24.782
How do you succeed at setting goals?
00:34:24.782 --> 00:34:25.880
What's your thoughts on that?
00:34:29.461 --> 00:34:31.467
Well, the constantly changing.
00:34:31.467 --> 00:34:46.963
One of the things that I would like to feed in here is that it's really important to the life that you disrupt your thinking from time to time at least once a year, maybe a couple of times, and I see that you know asking people what if we did something different?
00:34:47.244 --> 00:34:47.806
why not do?
00:34:47.846 --> 00:34:48.467
something different.
00:34:48.467 --> 00:34:49.798
What are other options with?
00:34:49.798 --> 00:34:51.083
What are the possibilities?
00:34:51.083 --> 00:34:57.201
And I see it kind of like Newton's cradle you take the ball off one end call it disruption.
00:34:57.201 --> 00:34:58.123
You let it go.
00:34:58.123 --> 00:34:59.686
You have dreams.
00:34:59.686 --> 00:35:07.286
The next ball is decisions, the next ball is design and the next ball that flies off the other end is delivery.
00:35:07.286 --> 00:35:12.378
And but remember, it's coming back again and you've gotten.
00:35:12.378 --> 00:35:19.463
Of course I can understand that some people can say well, I've got one goal in life, but you don't, you've got multiple goals in life.
00:35:20.355 --> 00:35:23.067
You might have a grand purpose, a grand vision, a grand mission.
00:35:23.067 --> 00:35:34.264
But in between time you've got to give yourself short-term goals, medium-term goals and use these as a bit of challenge and competition, because that gives you the feeling of success.
00:35:34.264 --> 00:35:36.498
It brings success on the way through.
00:35:37.179 --> 00:35:38.043
Love it, love it.
00:35:38.043 --> 00:35:40.007
What about self-development?
00:35:40.007 --> 00:35:44.806
How do we succeed at developing ourselves and focusing on that personal development?
00:35:46.376 --> 00:35:50.847
Well, first of all, don't stick in your own, your own patch.
00:35:50.847 --> 00:35:52.141
Always look outside.
00:35:52.141 --> 00:36:04.246
One of the things I really enjoyed working with Eddie was, for example, we invited in a personal friend of mine, boris Vorkovsky, who was the chief coach for the Cirque du Soleil.
00:36:05.077 --> 00:36:06.722
Now you might say well, what's that got to do with?
00:36:06.782 --> 00:36:07.043
rugby.
00:36:07.043 --> 00:36:08.925
What's that got to do with the track and field, and so on.
00:36:08.925 --> 00:36:15.286
He had a special mind about how to create movement that we'd never had before.
00:36:15.974 --> 00:36:19.302
I think, that your personal development.
00:36:19.302 --> 00:36:29.894
Of course you've got to be driven for it, wrapping up in that, by the way, that for your own personal development there are three big parts to it.
00:36:29.894 --> 00:36:34.585
There's your physical, there's your mental and there's also your emotional.
00:36:34.585 --> 00:36:40.626
And when you're looking at development, you have to look at all of these things.
00:36:40.626 --> 00:36:59.284
And then, at the other end of that, when it comes to recovery, when you're exhausted out there, please remember that there's different processes in recovering from physical fatigue, from mental fatigue and from emotional fatigue.
00:36:59.284 --> 00:37:12.679
Mental investment, if it's not properly managed, can be, on the one hand, people can achieve great things, but on the other hand, once it gets negative, you can be dragged down a really deep hole.
00:37:13.355 --> 00:37:21.063
And one of the most important things I say to coaches is make sure that your emotional corridor is one that everybody understands.
00:37:21.063 --> 00:37:24.304
You never go too high, you never go too low.
00:37:24.304 --> 00:37:33.806
They look to you as a coach for emotional stability and a lot of people miss that empathy, emotional intelligence.
00:37:33.806 --> 00:37:42.023
We used to think of these as real softy things as a coach, but now I know they're really, really important.
00:37:43.394 --> 00:37:48.143
Frank coaches, hall of Fame sporting hero.
00:37:48.143 --> 00:37:56.226
Final question what is the best advice you ever got or the best quote you ever read on the subject of success?
00:37:57.998 --> 00:38:02.447
Okay, I knew you were going to ask me this and I had a good think about it.
00:38:02.447 --> 00:38:04.177
And I have three for you.
00:38:04.177 --> 00:38:05.262
Got it Okay.
00:38:05.262 --> 00:38:10.326
One of them is Aristotle and, believe it or not, I never met him personally.
00:38:10.326 --> 00:38:12.813
He's quite a lot more important.
00:38:12.813 --> 00:38:14.360
He's quite a lot more important for me.
00:38:14.360 --> 00:38:19.826
His point was excellence is an art won by training and habituation.
00:38:19.826 --> 00:38:26.342
We are what we repeatedly do, because then is not an act, is a habit.
00:38:26.342 --> 00:38:28.177
I love that one.
00:38:28.177 --> 00:38:50.807
Coming back to my earlier point about the people business, I love these words from George Washington Carver how far you go in life depends on your being tender with the young, compassionate with the aged, sympathetic with the striving and tolerant both of the weak and of the strong.
00:38:50.807 --> 00:39:07.204
For some time in life you'll have to be all of these, and my final one is one that I coined about excellence, but I'll put it into your world of success now Athletes make success happen.
00:39:08.554 --> 00:39:10.681
Coaches make success possible.
00:39:10.681 --> 00:39:13.137
That's what we're there to do.
00:39:13.860 --> 00:39:14.222
Brilliant.
00:39:14.222 --> 00:39:16.541
Thank you so much.
00:39:16.541 --> 00:39:24.659
The Frank Dick Read all the books, go to the show notes, follow everything, do as much study as you can, re-watch the podcast.
00:39:24.659 --> 00:39:28.882
Most definitely We'll be back next week with more on your success.
00:39:28.882 --> 00:39:31.842
And that's the Big Success podcast for today.
00:39:31.842 --> 00:39:38.382
Hopefully you took a lot of notes and hopefully you're into a bunch and hopefully you're going to take action on it and refer people.
00:39:38.382 --> 00:39:41.503
Remember, if you haven't subscribed, click that subscribe button now.
00:39:41.503 --> 00:39:46.740
Be with us every week on the Big Success podcast, bs Brad Sugar's Big Success.
00:39:46.740 --> 00:39:49.380
Take action, check the show notes for all the links.
00:39:49.380 --> 00:39:52.284
I'll give you all the links for everything that you speak ahead.
00:39:52.284 --> 00:39:55.945
Make sure you follow through and keep the learning going.
00:39:55.945 --> 00:39:57.601
Remember you've got to grow into your goals.
00:39:57.601 --> 00:40:00.481
I'll speak to you next time on the Big Success podcast.
00:40:01.974 --> 00:40:07.481
You've been listening to the Big Success podcast with the number one business coach in the world, Brad Sugar's.
00:40:07.481 --> 00:40:17.025
To learn more about how to achieve business and personal success, as well as how to level up or listen to past episodes, visit wwwbradsugar'scom.
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