O TYM ODCINKU
Brands spend fortunes on polished studio shoots, yet modern consumers crave raw, unpolished authenticity to make purchasing decisions.
In this episode, Klaviyo's Brett Bernstein unpacks why user-generated content (UGC) consistently outperforms highly produced media. We explore the psychology of trust, why the "shaky camera" aesthetic drives conversions, and how bringing real-time social signals into your CRM finally unlocks the true ROI of your social media efforts.
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The music on Tech Talks is created by London artist Lemzi.
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INNE ODCINKI W TYM PODCASCIE
Every time the writer pitched one more personalised detail, the CTO's workload grew exponentially: hundreds of thousands, if not millions, of artwork permutations for one children's book.
Now AI has made that product easier to build and the job harder. Mark Daniell (writer and education lead) and …
A customer told Taksina Eammano something that morning that should worry anyone running a physical workforce: 17% of their people will retire in the next few years, and decades of know-how will walk out with them.
Her bet runs against the doom narrative. While AI disrupts desk jobs, she expects a …
For years, Nowi Kallen's team searched for the legal software platform an entire industry would standardise on, and never found it. Then AI shifted the ground, and the bet suddenly made sense. Recorded at Dreamforce, David asks Nowi, Partner at Salesforce Ventures, how he decides which founders and…
When Tom White joined Salesforce, his pre-sales engineers (the people meant to be ahead of every tech shift) told him they were totally overwhelmed. His response was to clear their diaries every other Friday for learning, because you can't master agentic AI from the sidelines.
As VP Solution Engine…
Three months after ChatGPT launched, Navan co-founder and CTO Ilan Twig bought a $30,000 GPU, spent months testing uncensored models and lost four kilos in the process.
His question: if a model gives five different answers to the same prompt, how do you trust it in production? One finding stuck. I…
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