Don’t Learn to Code—Learn to Build: The Case for Inclusive Tech

David Savage sits down with Emmanuel Straschnov, Co-CEO and co-founder of Bubble, for a candid conversation on democratising software development. Speaking from Web Summit Rio, Emmanuel shares how Bubble is redefining access to entrepreneurship—removing the barrier of technical know-how and enabling creators in emerging markets like Brazil and Nigeria to build businesses without writing a single line of code. He critiques the hype around “vibe coding,” champions real-world impact over press headlines, and explains why the future of tech lies in product-first, not code-first, thinking.

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