Narrowing Your Scope: Eric Franklin on Leveraging His Tech Career To Build a Client Niche

As an advisor, your past can be just as powerful as your future.

That was true for Eric Franklin. After years at Amazon, a curiosity-turned-passion for investing evolved into something bigger, leading him to co-found Prospero Wealth.

Their focus? Tech professionals, just like Eric was. On Synergize, he talks about the journey and unpacks…

• His enthusiasm for investing from an early age into adulthood: In his, RIA Reflections piece, “To The Kid Reading Stock Tickers on the Living Room Floor” Eric reminisces about playing stock-picking games in the newspaper and eventually starting his own investment club amongst Amazon colleagues.
• The moment he realized he wanted to become a fiduciary: Managing the trust of a family member, he recounts the realization that the role of the advisor can be truly meaningful and impactful.
• Building growth by carving out a client niche: Through specialization, Prospero advisors were able to leverage their lived experience around complex financial lives of tech professionals, tailoring their strategy and communications to fit the fast-paced schedules of their clients.

Copyright 2026. TradePMR, Inc. For a transcript of this episode with sources, visit synergizepodcast.com. Prospero Wealth and TradePMR are unaffiliated companies. If you want to join the conversation or connect with us, please visit us at synergizepodcast.com. This content is provided for general information purposes only.The views expressed by non-affiliated guest speakers are their own and do not necessarily reflect the opinion of TradePMR Inc. or its affiliates. TradePMR Inc. and its affiliates do not endorse any guest speakers or their companies and therefore give no assurances as to the quality of their products and services. This channel is not monitored by TradePMR Inc. TradePMR Inc. does not provide investment advice, tax advice or legal advice. TradePMR Inc. is a member of FINRA and SIPC. TradePMR, Inc.,is registered with the Securities and Exchange Commission {SEC) and the Municipal Securities Rulemaking Board (MSRB). TradePMR provides brokerage and account services to registered investment advisors. Custodial services provided by First Clearing. Clearing is a trade name used by Wells Fargo Clearing Services, LLC, Member SIPC, a registered broker dealer and non-bank affiliate of Wells Fargo & Company.