Making Chiropractic Relevant with Dr. Mark Romano

Dr. Mark Romano lays out what he believes makes chiropractic relevant to the modern public: a clear identity, a consistent message, and communication that stays congruent with what chiropractors can be absolutely certain about. He contrasts a non-therapeutic chiropractic (NTC) model focused on locating and correcting vertebral subluxation for fuller expression of life with the common symptom-outcome framing that can unintentionally turn chiropractic into just another therapy. The conversation moves from chiropractic history and philosophy into practical realities: how to talk to pain-driven people without making promises, how to build an “oversubscribed” practice through congruence and reputation, and what an “unsubluxated profession” would look like if chiropractors aligned around identity and message.