O TYM ODCINKU
This week in the business of podcasting:
- Sounds Profitable's Tom Webster explains why Netflix passing Apple Podcasts to become the third most-named place Americans consume podcasts is a warning sign, since most shows can never get on the platform.
- Triton Digital's Sharon Taylor argues video is expanding podcasting rather than replacing audio, noting 80% of monthly podcast consumers both watch and listen.
- ADOPTER Media, Right Side Up and Oxford Road, representing about half a billion dollars in ad buying, commit to YouTube Engaged Views after YouTube inflated its public view counts.
- Lower Street's Annalise Nielsen details the roadblocks she hit trying to spend $72,000 on podcast ads, from missing sales contacts to $150,000 minimums.
- Recaps from Podcast Movement NYC and the Sounds Profitable Business Summit cover AI-era podcast SEO, smart TV listening growth, and ad buyers' take on Spotify's skip button.
To find links to these, and every article covered in this week's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
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INNE ODCINKI W TYM PODCASCIE
This week in the business of podcasting:
Sounds Profitable's Podcast Landscape 2026 shows podcast reach holding steady at 74% of U.S. adults, while Netflix debuts as the third most-used podcast platform and video viewing climbs to 44% weekly.
Acast's Greg Glenday, Oxford Road's Dan Granger and Tri…
This week Tom Webster reports back from Denver, where Content Marketing World, LIONS, and The Market Research Event shared one expo floor and nearly every booth was selling an AI-augmented something. His argument is that large language models are built to produce the most probable answer, which mak…
Today in the business of podcasting:
Sounds Profitable Partner Tom Webster and ADOPTER Media's Glenn Rubenstein host a free webinar on October 13 at 2:00 p.m. ET, using new Podcast Atlas analysis to profile podcasting's heaviest buyers, the Super Spenders.
Audacy's Leah Reis-Dennis argues in a Sou…
Today in the business of podcasting:
Tom Webster says AI is the average machine, so hand it the routine podcasting work like show notes, transcripts and ad ops, and protect the human work of host-read ads and the show itself.
WARC forecasts global ad spend will grow 11.9% to $1.34 trillion in 2026…
Today in the business of podcasting:
A Signal Hill Insights survey of 6,161 Canadians finds AM/FM radio still holds 46% of in-car listening, while 68% of Canadians dislike AI-generated podcasts and only 4% like them.
The Podcast Study 2026 identifies "Prime Prospects," the 18% of podcast consumers…
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