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GEO/AEO, AI Overviews and ChatGPT Ads are changing how customers find, research and choose brands. In this episode, Host and Co-Founder of Rocket Agency, James Lawrence, is joined by Rocket's Head of SEO & GEO, Joe Alder, and Head of Paid Media, Sam Lucas, to explain where AI search stands in Australia right now and to answer the questions marketers are asking most.
Key Takeaways:- How quickly Australians have adopted AI tools, and how much they influence purchase decisions
- Why Google search volume is at record highs even as clicks fall
- Where ChatGPT Ads are up to in Australia
- Should you still be investing in Google Ads?
- How do you measure AI search and prove it's working to your C-suite?
- Which GEO tracking tools are worth using?
- SEO or GEO: which should you prioritise, and why?
- How to write content for both humans and AI
Guests:
Joe Alder, Head of SEO & GEO, Rocket Agency
Joe leads Rocket's SEO and GEO offering. He shapes the agency's product and processes in organic and AI search, and he hires, trains and mentors the team that delivers them. His focus is getting clients results in Google and across AI platforms like ChatGPT, Gemini and Claude.
Sam Lucas, Head of Paid Media, Rocket Agency
Sam oversees Rocket's full suite of paid channels and leads and mentors the paid media team. He also works on GEO projects with clients, where he connects AI search visibility to paid opportunities like ChatGPT Ads and the AI placements in Google and Microsoft Ads.
You can follow Joe and Sam on LinkedIn.
Find Us Online:- James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/
- Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast
- Rocket Agency Website: https://rocketagency.com.au/
- Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/
Buy Smarter Marketer:
- Hardcover: https://amzn.to/30O63kg
- Kindle: https://amzn.to/2ZqfCWm
About the Podcast:
This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.
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