Sturgis 2026 is almost here, and this episode of ShopTalk brings together motorcycle history, industry insight and a live report from the Black Hills.
Law Tigers CEO Ari Levenbaum joins the show to celebrate the company’s 25th anniversary and share the family story behind one of the most recognized brands in the motorcycle community. Ari talks about how his father built Law Tigers from the ground up, the importance of integrity and community involvement, and how the company plans to serve riders over the next 25 years.
The conversation also covers Ari’s vintage motorcycle collection, bucket-list rides, motorcycle insurance, rider safety and the growing concern surrounding self-driving vehicles sharing the road with motorcycles.
Later, Billy Grotto from Twisted Tea checks in live from Sturgis with an early look at the rally, the Black Hills, the weather and Twisted Tea’s schedule of concerts, bike shows and events.
Plus, the crew features a custom motorcycle built with vintage pieces, including a 1921 Brooks bicycle seat and a 1927 Pyrene fire extinguisher, and previews the Cycle Source Custom Bike Show, the $2,000 Mini Bike TT, Baker Drags, Run to the Line, the Twisted Tea Sweepstakes Chopper and more.
