O TYM ODCINKU
Wild Monkey Bar wasn't created in a boardroom. It started after a climbing trip in Rocky Mountain National Park when founders John and Brooke Campbell realized the snacks they packed simply weren't good enough.
In this episode, John shares the deeply personal story behind building Wild Monkey Bar, from leaving corporate life behind to hand-making every bar in Boulder while growing the business one relationship at a time.
For founders and emerging CPG brands, this conversation is a reminder that sustainable growth often comes from patience, discipline, and saying no to opportunities that aren't the right fit.
In this episode, we discuss:
- John's journey from commercial real estate to entrepreneurship
- How a backcountry climbing trip inspired Wild Monkey Bar
- Building a premium snack brand with limited resources
- Why they turned down early retail opportunities—including Whole Foods
- Lessons on branding, customer acquisition, and long-term thinking
- The importance of building a business alongside your partner
Guest Links:
- LinkedIn: https://www.linkedin.com/in/john-campbell-97579467/
- Website: https://wildmonkeybar.com
Learn more:
See how Avidity can improve your shelf impact at https://aviditycreative.com.
Język angielski
Stany Zjednoczone
TRANSKRYPCJA 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
WYSZUKAJ MINIONE ODCINKI
Wyszukaj minione odcinki Shelf Talkers.
INNE ODCINKI W TYM PODCASCIE
In this episode of Shelf Talkers, host Adam Feller sits down with Abby June Richards, founder of The CPG CFO, to talk about one of the most important parts of building a sustainable CPG business: understanding your numbers.
Abby shares how she found her way into the finance side of CPG, why she sta…
This week, Adam sits down with Michael Fisher, founder of Rotten, a better-for-you candy brand that’s shaking up the confectionery aisle. With black packaging, wild 1980s-inspired characters, and unapologetic attitude, Rotten is proving that healthier candy doesn’t have to look healthy to win over …
Summary:You finally did it—your product’s on the shelf. But as Alli Ball says, “that’s when the real work begins.”
In this episode, host Adam Feller talks with Alli Ball, founder and CEO of Food Biz Wiz®, about what happens afterthat big retail win. Drawing from her experience as a grocery buyer an…
What does it take to launch a food brand, earn your first customers, and scale into stores across the country in just over a year?
In this episode of Shelf Talkers, Adam Feller sits down with Katherine Horvath, Co-Founder and CMO of Teddy’s Tallow Chips, to discuss the remarkable story behind one o…
What does it take to build not one successful consumer brand, but two?
In this episode, Adam sits down with entrepreneur Sean Knecht, founder of PrideBites and co-founder of Tantos, to discuss the realities of building brands from the ground up. Sean shares how a simple idea for custom college-them…
Zastrzeżenie: Podcast i grafika osadzone na tej stronie pochodzą z Adam Feller, który jest własnością jego właściciela i nie jest powiązany ani wspierany przez Listen Notes, Inc.
EDYTUJ
Dziękujemy za pomoc w aktualizowaniu podcastowej bazy danych.
