PFMA Talks Retail Tech with Ravyx

Retail technology is moving quickly, but for many small and mid-sized operators, the challenge is not chasing every new tool. It is knowing what actually makes sense for their stores, their teams, and their customers. 

In this episode of Shelf Confidence, we sit down with Farrell McKenna, President of PFMA Member Ravyx, to talk about how food and beverage retailers can think more clearly about modernization. From POS systems and self-checkout to electronic shelf labels, robotics, data, and implementation, Farrell shares insight into what retailers are facing, what technology can realistically solve, and where operators should be cautious about hype. 

The conversation also explores how independent and mid-sized retailers can balance innovation with personal service, how staff buy-in shapes successful rollouts, and what the next few years may look like for stores trying to stay competitive without overcomplicating their operations.

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