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In this episode of the Scope Shift Podcast, host Brian Saemann sits down with Serena Mastin—EOS Strategic Advisor, Founder of Pulse Marketing, and author of Exposed: You Can’t Heal When You Hide. Serena’s story is one of resilience, authenticity, and transformation. From building a million-dollar agency while navigating personal turmoil, to writing a raw memoir about healing, and now guiding other entrepreneurs through EOS, Serena’s journey is as powerful as it is inspiring.
🎯 What You'll Learn:
✅ How Serena built Pulse Marketing into a seven-figure agency while balancing extreme personal challenges.
✅ Why authenticity and core values became the cornerstone of her agency culture.
✅ The moment she chose to fire a $100k client to protect her team—and why it was worth it.
✅ The healing journey behind Exposed and how vulnerability can become a superpower.
✅ How EOS (Entrepreneurial Operating System) helped rebuild her agency on a stronger foundation.
✅ The power of community and mentorship when life and business feel like they’re falling apart.
✅ Why leaders must prioritize their own healing before they can grow their business.
✅ Practical red flags for spotting misaligned clients early.
✅ How to align your team with company vision, values, and long-term goals.
✅ Why “you don’t have to set yourself on fire to keep others warm” is a mantra for every entrepreneur.
🧠 Guest Spotlight:
Serena Mastin – EOS Strategic Advisor, Founder of Pulse Marketing, Author of Exposed Serena’s life story spans growing up in witness protection and foster care, surviving toxic relationships, and rebuilding after tragedy—all while creating thriving businesses. Today, she helps entrepreneurs align vision, culture, and accountability so they can scale with clarity and heart.
🔗 Connect with Serena:
Website: serenamastin.com
Pulse Marketing: pulsemarketingteam.com
Book: Exposed: You Can’t Heal When You Hide
🔍 Topics Covered:
The rise, fall, and rebuild of Pulse Marketing.
Building core values with your team (not just for them).
How to balance authenticity and profitability in an agency.
The role of EOS in bringing accountability, clarity, and growth.
Mental health, toxic workplaces, and why vulnerability matters.
Using storytelling as a healing process and a leadership tool.
Lessons in firing clients, spotting red flags, and protecting culture.
Why peer groups and mentors are essential for agency founders.
Serena’s shift from “hiding” to leading with transparency and courage.
📌 Resources & Links:
GoBeyond SEO Digital Marketing: gobeyondseo.com
Transform your revenue generation with GoBeyond Data: gobeyondseo.com/daas
Get a free Google Maps Audit with Archer: audit.archer.gobeyondseo.com
Connect with Brian here: Brian Saemann on LinkedIn
👍 Like, comment, and subscribe for more expert insights on digital marketing, entrepreneurship, and building businesses with purpose.
#Entrepreneurship #AgencyLife #EOS #Healing #Leadership #PulseMarketing #SerenaMastin #Exposed #ScopeShiftPodcast
