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Negotiation is one of the most critical — and overlooked — skills in retail. From supplier contracts to promotional deals, the way you negotiate can make or break your margins, your relationships, and your reputation.
In this episode of RETAIL101online, we explore the art of negotiation:
- Why preparation is 90% of success (BATNA, ZOPA, and more)
- How communication styles — passive, aggressive, or assertive — shape outcomes
- The difference between win–lose and win–win strategies
- Common manipulative tactics to watch out for
- Practical steps for closing and following up on a deal
In our “Help Is On The Way” segment, I’ll share 5 actionable tips you can apply tomorrow to negotiate better in your store or buying office.
Negotiation isn’t about winning at all costs. It’s about creating value, building trust, and making smart deals that last.
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