5 Things that Defined Real Estate in 2024: What We've Learned | Ashlee & Tiffany - 052

We've learned a lot this year, and we're taking our biggest lessons into 2025. That's going to be the key to our success, and we want to share it all with you – how's that for a good deal? Launching into the new year with our best foot forward is going to be huge. We're looking forward to it.

Stay Up-to-Date With What's Going On

• There's a lot of misinformation out there, so you need to be educated on the latest. Use the NAR website: https://www.nar.realtor/
• If you have access to continuing education, there's no better time to take advantage of it.
• Once you've learned all you can from the resources and amazing realtors around you, come up with a brand new way to do you… better.

Interest Rates

• Buyers and sellers have been faced with an uncertain future, especially surrounding the election. Now that it's over, we must help them understand the current situation and what's on the horizon.
• For sellers, provide your CMAs, share how many showings you had in any given week, how many saves in Zillow, etc. to help them understand what you're up to.
• Provide options to your clients. If they don't know what to do, use all of your knowledge of the industry to show them what choices they have.

Increased Demand for Transparency

• There's a balance between taking your clients on a rollercoaster from start to finish and keeping them up to date.
• Give weekly updates that summarize everything you've done. Check-ins give clients a sense of when they'll get information so they don't feel like they're in the dark.

Demand for More Affordable Housing

• It's a tough time to be a buyer right now. In areas that don't have a lot of rotation happening on a consistent basis, it's a big challenge.
• Lower-priced houses, condos, and townhouses are in higher demand. Research neighborhoods that have high turnover and figure out why.
• Become a local expert. Learn your market at the lower price point, even if it's not something you've focused on in the last couple of years.

Using Technology

• Take the time to figure out the tech that's available, and use it to your advantage.
• If you're looking at lower conversion rates, you need to work harder in order to succeed. The amazing technology out there can pick up the slack.