How emotional intelligence will help you become a better communicator and what we can learn from sharks | Stevie Dawn Carter

Stevie Dawn Carter:
00:00:00
As a child, I felt invisible and I hated that feeling.



Stevie Dawn Carter:
00:00:03
And I did a lot of things that probably weren't smart to try



Stevie Dawn Carter:
00:00:06
and get out of that feeling.



Stevie Dawn Carter:
00:00:08
And now as an adult, I look around me and I see adults who feel invisible.



Stevie Dawn Carter:
00:00:13
They don't see their greatness.



Stevie Dawn Carter:
00:00:15
They don't feel like they're being seen by the world.



Stevie Dawn Carter:
00:00:17
And I want to make sure that that doesn't happen.



Johnny:
00:00:20
Welcome to the show.



Johnny:
00:00:21
My name is Johnny Ball.



Johnny:
00:00:22
This is Speaking Influence the show where we delve into the world of influence



Johnny:
00:00:26
and persuasion to help you build your influence on authority and become a



Johnny:
00:00:31
more powerfully persuasive communicator.



Johnny:
00:00:34
You just had a brief clip from my guest today, and we are going to be talking



Johnny:
00:00:37
about amongst other things, emotional intelligence on how important that is



Johnny:
00:00:41
in terms of all of your presentations and your communication skills.



Johnny:
00:00:45
We'll be talking about that performance, energy, and really a whole host of



Johnny:
00:00:49
things that are going to help you in being able to be a better speaker and



Johnny:
00:00:52
communicator, especially in the world of podcasts and public speaking, the



Johnny:
00:00:57
places where you might want to be building up your authority and influence.



Johnny:
00:01:01
At the end of June, 2022, Speaking Influence is going to be transforming



Johnny:
00:01:07
and changing its name and rebranding.



Johnny:
00:01:10
And I hope you'll stay with us for that.



Johnny:
00:01:11
We are going to be focusing much more into podcasting as part of influence and



Johnny:
00:01:16
persuasion in the professional world while still having some amazing conversations



Johnny:
00:01:20
with influence and persuasion experts from other walks as well.



Johnny:
00:01:25
You'll be hearing a lot more from me with shorter solo episodes,



Johnny:
00:01:29
where we'll be talking about some of the resources that are going



Johnny:
00:01:32
to be particularly helpful to you.



Johnny:
00:01:33
And also talking about some of my own information and learning an



Johnny:
00:01:37
experience around building influence I'm persuasion through podcast.



Johnny:
00:01:41
My guest today is Stevie Dawn Carter.



Johnny:
00:01:43
She's an expert in emotional intelligence.



Johnny:
00:01:45
I know you're going to love what you have to say.



Johnny:
00:01:46
We had a really fun conversation.



Johnny:
00:01:48
There's lots of great takeaways for you.



Johnny:
00:01:50
You may want to take notes on this and certainly check



Johnny:
00:01:52
out the show notes as well.



Johnny:
00:01:53
So you can get in touch with Stevie afterwards.



Johnny:
00:01:56
If you're not already subscribed to the show and you're like, what you



Johnny:
00:01:58
hear today, make sure you do subscribe and come and leave us a review.



Johnny:
00:02:02
It would mean the world to me.



Johnny:
00:02:04
What I want you to do right now though



Johnny:
00:02:05
is enjoy the show.



Johnny:
00:02:24
Welcome to you Speaking Influence.



Johnny:
00:02:25
And today I am very privileged to be joined in my virtual studio by someone



Johnny:
00:02:31
who has incredibly interesting background, but is here to talk with us about things



Johnny:
00:02:36
like speaking and emotional intelligence and a few, possibly a few other things



Johnny:
00:02:40
besides, so let's officially welcome.



Johnny:
00:02:42
Stevie Dawn Carter to the show..



Stevie Dawn Carter:
00:02:44
Hello, hello.



Stevie Dawn Carter:
00:02:46
Thank you so much for having me.



Stevie Dawn Carter:
00:02:48
I'm just so excited to be here.



Johnny:
00:02:50
I'm really pleased to have you here.



Johnny:
00:02:51
And I've been looking forward to speaking with you as well.



Johnny:
00:02:54
And I'm going to kick off as I do with every show by asking you, who



Johnny:
00:02:59
would it be if you had to, if I asked you, who would you choose for someone



Johnny:
00:03:02
who has been an inspiration to you with their influence and persuasion



Johnny:
00:03:06
and for how they've utilized it?



Johnny:
00:03:08
Who would that be?



Stevie Dawn Carter:
00:03:11
Oh, gosh, that's a tough question.



Stevie Dawn Carter:
00:03:14
I think, you know, in, in the latter part of my life, right early part of



Stevie Dawn Carter:
00:03:18
my life, I probably would have picked some rockstar superstar influencer.



Stevie Dawn Carter:
00:03:24
Right.



Stevie Dawn Carter:
00:03:24
But I feel like as I get later in life, I go for a little bit



Stevie Dawn Carter:
00:03:28
more, the more realistic down to earth influencers, right?



Stevie Dawn Carter:
00:03:32
Not necessarily mega stars, but people who have made a huge influence on me.



Stevie Dawn Carter:
00:03:38
And so for that, I, the first name that popped into my head as you



Stevie Dawn Carter:
00:03:42
asked, was a Doctor Tajita Fulkerson.



Stevie Dawn Carter:
00:03:46
And she was a president at a college that I worked at, uh, years ago.



Stevie Dawn Carter:
00:03:52
And she was this person who just had the ability to walk



Stevie Dawn Carter:
00:03:55
into a room and change the vibe.



Stevie Dawn Carter:
00:03:58
Make everybody feel better, make everybody feel like they mattered.



Stevie Dawn Carter:
00:04:03
And I always really looked up to her in that space and we did



Stevie Dawn Carter:
00:04:07
get to spend some time together.



Stevie Dawn Carter:
00:04:09
But I think right now, if I were to call her up, I would love to



Stevie Dawn Carter:
00:04:14
have that conversation of just, how did you grow in your ability to



Stevie Dawn Carter:
00:04:18
influence and speak to people and make people feel good by your presence?



Stevie Dawn Carter:
00:04:23
Because I think that's an amazing trait that she had.



Johnny:
00:04:26
Do you feel for yourself that there were some things that



Johnny:
00:04:29
you have tried to emulate from her?



Stevie Dawn Carter:
00:04:33
Oh, definitely.



Stevie Dawn Carter:
00:04:34
I think one of the things I always think about, and I still tell the



Stevie Dawn Carter:
00:04:38
story at events all the time is, she was a leader who she ran this



Stevie Dawn Carter:
00:04:43
huge college with thousands of employees and all these things.



Stevie Dawn Carter:
00:04:46
But if she walked around the building, the campus, whatever, and she saw trash



Stevie Dawn Carter:
00:04:51
on the floor, she picked it up and threw it away because her thing was the



Stevie Dawn Carter:
00:04:55
building and everything we do within it,



Stevie Dawn Carter:
00:04:58
we are always leading by example.



Stevie Dawn Carter:
00:05:01
And so I have often found myself thinking about when people come to our events, when



Stevie Dawn Carter:
00:05:07
people just yesterday, I had a live event.



Stevie Dawn Carter:
00:05:10
I picked up some trash in between things.



Stevie Dawn Carter:
00:05:12
And I think part of that is just her influence on you lead by example,



Stevie Dawn Carter:
00:05:18
make sure everything that's in your space is leading, even if that's the



Stevie Dawn Carter:
00:05:23
quality and niceness of the building.



Stevie Dawn Carter:
00:05:26
So yeah, I do think I take some of those things that she did and I do them,



Stevie Dawn Carter:
00:05:31
whether I realize it in the moment or not.



Johnny:
00:05:34
Great.



Johnny:
00:05:35
Wonderful, wonderful answer.



Johnny:
00:05:36
and we can all strive to be a bit more like that in our lives.



Johnny:
00:05:39
I think that's a good way to think about things and not just think



Johnny:
00:05:42
about all the different ways we can impact our environments and



Johnny:
00:05:45
how that actually affects people.



Johnny:
00:05:47
Maybe.



Johnny:
00:05:48
Consciously or directly, but the stuff that people pick up



Johnny:
00:05:51
on and realize that does make a big difference in the long run.



Johnny:
00:05:54
I love that.



Johnny:
00:05:55
So let's start talking a little bit more about what you do, cause a lot of



Johnny:
00:05:59
the audience for this show are going to find that you are in a similar.



Johnny:
00:06:03
Yeah.



Johnny:
00:06:04
Say avatar similar needs to them, the life of being, uh, someone



Johnny:
00:06:08
who is a speaker, someone who does events and someone who has some



Johnny:
00:06:12
expertise in your particular area.



Johnny:
00:06:15
And so I think that should make you really very relatable to



Johnny:
00:06:19
the audience for this show.



Johnny:
00:06:20
Tell us a little bit about the event that you've just done and



Johnny:
00:06:23
what it is that you were teaching.



Stevie Dawn Carter:
00:06:25
Yeah.



Stevie Dawn Carter:
00:06:26
Yeah, absolutely.



Stevie Dawn Carter:
00:06:27
Um, so we just had our unstoppable success event.



Stevie Dawn Carter:
00:06:32
Um, it's a one day live event.



Stevie Dawn Carter:
00:06:35
We also do a virtual version, but yesterday.



Stevie Dawn Carter:
00:06:38
One day live event, and it's really about helping people to focus in



Stevie Dawn Carter:
00:06:44
and, and really target their dreams.



Stevie Dawn Carter:
00:06:48
I think as adults, we get stuck into goals and while I think goals are good,



Stevie Dawn Carter:
00:06:52
I think vision and dreams are better.



Stevie Dawn Carter:
00:06:54
And so it's really about helping people say, okay, you can have goals that,



Stevie Dawn Carter:
00:07:00
you know, your boss gives you or your clients give you deadlines or whatever



Stevie Dawn Carter:
00:07:04
those things may be, but what are you really trying to strive for in your.



Stevie Dawn Carter:
00:07:09
Outside of the work outside of the family, like the whole overall picture.



Stevie Dawn Carter:
00:07:13
And are you doing things every day to get you.



Stevie Dawn Carter:
00:07:16
I, I definitely found myself decades ago, not doing that and found myself



Stevie Dawn Carter:
00:07:21
kind of in that place of stuck.



Stevie Dawn Carter:
00:07:23
And I feel like I'm doing all the things that people say I should



Stevie Dawn Carter:
00:07:27
do, but I don't feel good about it.



Stevie Dawn Carter:
00:07:28
I don't love it.



Stevie Dawn Carter:
00:07:30
What's missing.



Stevie Dawn Carter:
00:07:31
And I had to get clear on my vision and it was life-changing for me.



Stevie Dawn Carter:
00:07:36
So yesterday was taking people through some of that same process I went



Stevie Dawn Carter:
00:07:40
through and helping them connect to their why and their vision in life, so



Stevie Dawn Carter:
00:07:44
that they can have unstoppable success.



Stevie Dawn Carter:
00:07:47
been really a great day.



Johnny:
00:07:49
Yeah.



Johnny:
00:07:49
Fantastic.



Johnny:
00:07:49
Sounds like a wonderful event.



Johnny:
00:07:50
What, what did that vision end up being for you?



Stevie Dawn Carter:
00:07:53
Yeah.



Stevie Dawn Carter:
00:07:54
Yeah.



Stevie Dawn Carter:
00:07:54
So my vision is really about speaking and I never saw myself as a speaker



Stevie Dawn Carter:
00:08:01
growing up that would have never been a profession that I would have considered.



Stevie Dawn Carter:
00:08:06
Right.



Stevie Dawn Carter:
00:08:07
But I love.



Stevie Dawn Carter:
00:08:10
Being able to share a message and see people's eyes light up.



Stevie Dawn Carter:
00:08:14
See people have that aha moment in an audience.



Stevie Dawn Carter:
00:08:18
And I feel just absolutely ecstatic about being on that stage and doing that



Stevie Dawn Carter:
00:08:24
work like that is what gets me up in the morning every morning to do this job.



Stevie Dawn Carter:
00:08:29
And so for me, my vision.



Stevie Dawn Carter:
00:08:32
Is all around using my speaking to impact others and my why behind it is



Stevie Dawn Carter:
00:08:39
so that nobody ever feels invisible.



Stevie Dawn Carter:
00:08:42
Because as a child, I felt invisible and I hated that feeling.



Stevie Dawn Carter:
00:08:46
And I did a lot of things that probably weren't smart to try



Stevie Dawn Carter:
00:08:49
and get out of that feeling.



Stevie Dawn Carter:
00:08:51
And now as an adult, I look around me and I see adults who feel invisible.



Stevie Dawn Carter:
00:08:56
They don't see their greatness.



Stevie Dawn Carter:
00:08:57
They don't feel like they're being seen by the world.



Stevie Dawn Carter:
00:09:00
And I want to make sure that that doesn't happen.



Stevie Dawn Carter:
00:09:03
So for me, That vision of speaking tied in with my why of invisibility is



Stevie Dawn Carter:
00:09:09
really what, what keeps me going every.



Johnny:
00:09:12
That'That's a powerfuling force and it's important.



Johnny:
00:09:16
I think one of my, one of my earliest episodes, I was speaking



Johnny:
00:09:18
with Mike Michalowicz about this.



Johnny:
00:09:20
And and he, he was explaining what his driving force was, what his



Johnny:
00:09:24
why and his mission were as well.



Johnny:
00:09:26
Yeah, he's on this mission to eradicate entrepreneurial poverty.



Johnny:
00:09:30
So since we all, what is it?



Johnny:
00:09:31
What is it for you?



Johnny:
00:09:32
And and I think my mine is probably a bit more along the same lines as you,



Johnny:
00:09:36
but I, I said, I think I was being a bit flippant at time and I said something



Johnny:
00:09:38
like oh, maybe, uh, I, I just don't want people to have to sit through a



Johnny:
00:09:43
boring presentations and events anymore.



Johnny:
00:09:45
And it's like, well, you, the kind of, part of it, like I see my driving



Johnny:
00:09:49
thing as being this, or I really want.



Johnny:
00:09:51
Educate and entertain.



Johnny:
00:09:53
And then some people are calling this edutainment kind of thing.



Johnny:
00:09:56
And that is really where, where I see myself being.



Johnny:
00:09:58
And similarly to you, as I think of when you see people's eyes light up,



Johnny:
00:10:02
when you see people making connections or people come back to you and say,



Johnny:
00:10:05
oh, this has transformed how I think about this, or this is what I'm going



Johnny:
00:10:08
to do differently now, or later on.



Johnny:
00:10:12
I have changed, and this is what I've achieved because of what we've done there.



Johnny:
00:10:15
That is really powerful for motivating you and driving you forward.



Johnny:
00:10:19
Everyone should have that if they're going to go forward, because if



Johnny:
00:10:22
you, if you don't, I think you're just gonna make me feel like you're



Johnny:
00:10:25
just throwing stuff out there.



Johnny:
00:10:28
And I was talking about this before on the show about just sending



Johnny:
00:10:30
stuff out into the void and not really getting any feedback from it.



Johnny:
00:10:33
It's a frustrating.



Stevie Dawn Carter:
00:10:35
It is.



Stevie Dawn Carter:
00:10:36
And I feel like as, especially as entrepreneurs, I think



Stevie Dawn Carter:
00:10:39
that's always a struggle.



Stevie Dawn Carter:
00:10:41
Right.



Stevie Dawn Carter:
00:10:41
We hear all the time, create content, put out content, put out



Stevie Dawn Carter:
00:10:44
content and that's beautiful and you should absolutely 100% do that.



Stevie Dawn Carter:
00:10:49
But there's an element to me of speaking that I really appreciate,



Stevie Dawn Carter:
00:10:52
which is, but you get feedback in the moment at that time, you get to see



Stevie Dawn Carter:
00:10:58
it, you get to feel it in the room.



Stevie Dawn Carter:
00:11:00
You know, if your content is hitting.



Stevie Dawn Carter:
00:11:03
And I feel like so often some of our content production is, you



Stevie Dawn Carter:
00:11:07
know, I put a post on social media.



Stevie Dawn Carter:
00:11:08
It gets a couple likes.



Stevie Dawn Carter:
00:11:10
Did it really hit?



Stevie Dawn Carter:
00:11:11
Do people really enjoy it or were they just clicking the button?



Stevie Dawn Carter:
00:11:14
You know, I don't, I don't get feedback from that.



Stevie Dawn Carter:
00:11:17
One of the things I think that keeps me in the speaking game is



Stevie Dawn Carter:
00:11:20
I love the, the feedback you get from the audience to your point.



Stevie Dawn Carter:
00:11:24
So huge.



Johnny:
00:11:26
Yeah.



Johnny:
00:11:27
You've uh, when we talked about, what about, you mentioned about emotional



Johnny:
00:11:30
intelligence and, and some people might be unfamiliar with that term, but can



Johnny:
00:11:37
you describe what emotional intelligence.



Stevie Dawn Carter:
00:11:40
Yeah, absolutely.



Stevie Dawn Carter:
00:11:41
So I define emotional intelligence as the learned ability, right.



Stevie Dawn Carter:
00:11:47
It can be learned.



Stevie Dawn Carter:
00:11:48
You're not born with it.



Stevie Dawn Carter:
00:11:49
The learned ability to regulate.



Stevie Dawn Carter:
00:11:52
Your emotions effectively.



Stevie Dawn Carter:
00:11:54
Right?



Stevie Dawn Carter:
00:11:55
So we have to be able to not let our emotions drive our whole



Stevie Dawn Carter:
00:11:58
entire world, but then it's also emotional intelligence is being able



Stevie Dawn Carter:
00:12:02
to interpret messages correctly.



Stevie Dawn Carter:
00:12:05
There's an element of emotional intelligence that is woven



Stevie Dawn Carter:
00:12:08
into all communication.



Stevie Dawn Carter:
00:12:10
Are you able to truly listen to the words of another human.



Stevie Dawn Carter:
00:12:14
Without letting your emotion color, what you believe is being said.



Stevie Dawn Carter:
00:12:18
And so for me that that's emotional intelligence.



Stevie Dawn Carter:
00:12:21
It's making sure I don't let my emotions rule my life.



Stevie Dawn Carter:
00:12:25
It's also making sure that when I'm communicating with somebody, I don't



Stevie Dawn Carter:
00:12:28
let my emotions color what they're saying, because my emotions are mine.



Stevie Dawn Carter:
00:12:33
They may not be theirs.



Johnny:
00:12:35
yeah.



Johnny:
00:12:36
How, how useful or important is emotional intelligence to you as a speaker?



Stevie Dawn Carter:
00:12:43
I think as a speaker, it's critical.



Stevie Dawn Carter:
00:12:45
I think for two reasons, number one, it's the ability to



Stevie Dawn Carter:
00:12:50
communicate effectively, right?



Stevie Dawn Carter:
00:12:52
How do you give a message?



Stevie Dawn Carter:
00:12:54
That's going to impact people.



Stevie Dawn Carter:
00:12:56
And I think as speakers, emotion can be a tool, right?



Stevie Dawn Carter:
00:12:59
How do I use an emotional story and emotional pitch to



Stevie Dawn Carter:
00:13:03
hook people into learning?



Stevie Dawn Carter:
00:13:05
Right.



Stevie Dawn Carter:
00:13:06
And I do think there's some emotional intelligence that



Stevie Dawn Carter:
00:13:08
speaker's used to do that.



Stevie Dawn Carter:
00:13:10
The second part though, that I think speakers have to focus on



Stevie Dawn Carter:
00:13:14
is making sure you regulate your emotions before you go on stage.



Stevie Dawn Carter:
00:13:19
I have seen so many speakers show up on stage.



Stevie Dawn Carter:
00:13:22
And felt like they weren't 100% present.



Stevie Dawn Carter:
00:13:27
They were thinking about something else.



Stevie Dawn Carter:
00:13:29
Something bad had happened, all of this.



Stevie Dawn Carter:
00:13:31
And, and I always say the people in front of me or even the person in front



Stevie Dawn Carter:
00:13:35
of me does not deserve any less of an experience because I'm having a bad day.



Stevie Dawn Carter:
00:13:42
Right.



Stevie Dawn Carter:
00:13:42
I'm having a bad day because of life over here.



Stevie Dawn Carter:
00:13:45
Part of being a speaker is being able to step on that stage.



Stevie Dawn Carter:
00:13:49
And nobody notices.



Stevie Dawn Carter:
00:13:52
And I do think that's an emotional intelligence skill.



Johnny:
00:13:55
yeah.



Johnny:
00:13:56
Not going to ask you to name names, but can you think of, or describe a specific



Johnny:
00:14:00
situation where, where you've seen that and what was it that made you think?



Johnny:
00:14:04
Hmm.



Johnny:
00:14:04
Now that person doesn't seem to be fully present here and.



Stevie Dawn Carter:
00:14:08
Yeah.



Stevie Dawn Carter:
00:14:09
So I think I'm trying to think back.



Stevie Dawn Carter:
00:14:12
I think the most recent ones, probably the most obvious, so, uh, probably



Stevie Dawn Carter:
00:14:17
about three months ago now I was at a conference, several speakers throughout



Stevie Dawn Carter:
00:14:22
the day, but we had a keynote speaker at lunch and the bio they read, right.



Stevie Dawn Carter:
00:14:28
The.



Stevie Dawn Carter:
00:14:29
The kind of preview of that speaker was he was going to be energetic,



Stevie Dawn Carter:
00:14:36
lively, and he was a comedian.



Stevie Dawn Carter:
00:14:39
So there should have been a lot of humor and a lot of fun.



Stevie Dawn Carter:
00:14:42
Right.



Stevie Dawn Carter:
00:14:42
And so I was really looking forward to, I always like



Stevie Dawn Carter:
00:14:44
watching other speakers, right.



Stevie Dawn Carter:
00:14:45
So I was really looking forward to it.



Stevie Dawn Carter:
00:14:47
And I remember sitting there and he comes up on stage and he



Stevie Dawn Carter:
00:14:50
just walks kind of hunched over.



Stevie Dawn Carter:
00:14:53
He's got like, his shoulders are kind of huh, he's kinda dragging his



Stevie Dawn Carter:
00:14:56
feet and I instinctively thought.



Stevie Dawn Carter:
00:14:59
my gosh, this is like a comedy sketch.



Stevie Dawn Carter:
00:15:01
Like he's going to do something with this and then he just started talking.



Stevie Dawn Carter:
00:15:07
And there was nothing bad about what he said, but it didn't sound convincing.



Stevie Dawn Carter:
00:15:13
It didn't sound like he was speaking sincerely.



Stevie Dawn Carter:
00:15:16
It sounded like he was doing the same speech.



Stevie Dawn Carter:
00:15:18
He had done 50 times and he was bored with.



Stevie Dawn Carter:
00:15:22
And so I really felt like he had been touted as this huge thing.



Stevie Dawn Carter:
00:15:26
And then it was just kinda like humdrum.



Stevie Dawn Carter:
00:15:30
It was a little mundane, it was a little boring.



Stevie Dawn Carter:
00:15:33
And I really looked at that and said, I wonder if there's something going on in



Stevie Dawn Carter:
00:15:36
his life that made today, not a good day.



Stevie Dawn Carter:
00:15:40
Right.



Stevie Dawn Carter:
00:15:40
And he just, he got through it and I applaud him.



Stevie Dawn Carter:
00:15:43
He, he went up, he did it, he got through it, but I felt like



Stevie Dawn Carter:
00:15:47
we deserved more as an audience.



Stevie Dawn Carter:
00:15:50
And I think that's something as speakers that we always have to consider.



Johnny:
00:15:54
I agree.



Johnny:
00:15:55
And I think we've probably all encountered those sorts of situations



Johnny:
00:15:59
where we expected, or at least hoped for more in a presentation or



Johnny:
00:16:04
a speech or something or workshops or any kind of situation like that.



Johnny:
00:16:08
And it can definitely be a little bit disappointing.



Johnny:
00:16:11
That phoned it in energy is, and isn't really ever going to cut it.



Johnny:
00:16:15
You have to bring a lot more to it.



Johnny:
00:16:17
So this, this is a good thing to talk about and it's something I like



Johnny:
00:16:20
talking about a lot in the show.



Johnny:
00:16:21
Cause I don't think personally it can ever get talked about enough is this energy



Johnny:
00:16:26
that you need to bring to the stage?



Johnny:
00:16:29
As a speaker to, to engage an audience, the sort of level of charisma or



Johnny:
00:16:34
X-Factor, whatever you want to call it.



Johnny:
00:16:37
But what is that to you?



Johnny:
00:16:38
What does that look like to you personally?



Stevie Dawn Carter:
00:16:41
Yeah.



Stevie Dawn Carter:
00:16:42
I, I think it's so right, right.



Stevie Dawn Carter:
00:16:44
We, we all have as speakers and energy, we bring, and I think number one, it's



Stevie Dawn Carter:
00:16:48
about being authentic to yourself.



Stevie Dawn Carter:
00:16:50
Right?



Stevie Dawn Carter:
00:16:50
What kind of energy is your energy?



Stevie Dawn Carter:
00:16:52
Right.



Stevie Dawn Carter:
00:16:53
So some people are funny.



Stevie Dawn Carter:
00:16:54
Some people are powerful.



Stevie Dawn Carter:
00:16:57
Some people are soft-spoken, but have amazing things to say, right?



Stevie Dawn Carter:
00:17:01
Everybody's energy is a little bit different, but I really, before



Stevie Dawn Carter:
00:17:05
every presentation I do two things.



Stevie Dawn Carter:
00:17:08
Right?



Stevie Dawn Carter:
00:17:08
Number one, I listen to a pump-up playlist.



Stevie Dawn Carter:
00:17:13
I think everybody should use music to get ready to go on stage it always.



Stevie Dawn Carter:
00:17:18
Whatever your best music is.



Stevie Dawn Carter:
00:17:20
Right.



Stevie Dawn Carter:
00:17:21
And it's different for all people.



Stevie Dawn Carter:
00:17:23
But I like to put on songs that just make me get my heart pumping



Stevie Dawn Carter:
00:17:27
and make me want to clap and move.



Stevie Dawn Carter:
00:17:29
And that movement in my body brings energy to the stage.



Stevie Dawn Carter:
00:17:33
Right.



Stevie Dawn Carter:
00:17:34
So I think one of the biggest mistakes we can make as speakers



Stevie Dawn Carter:
00:17:36
is just sitting in the back of the room, waiting for it to be.



Stevie Dawn Carter:
00:17:40
And then we're kind of like having to trudge up to this, that stage.



Stevie Dawn Carter:
00:17:44
Right.



Stevie Dawn Carter:
00:17:45
I always like to find some quiet space and kind of dance it out, get my blood pumping



Stevie Dawn Carter:
00:17:49
because that helps me have more energy.



Stevie Dawn Carter:
00:17:52
But the second thing I always do is I always go into a presentation



Stevie Dawn Carter:
00:17:57
saying this audience deserves my best.



Stevie Dawn Carter:
00:18:01
So shake off everything else that's going on, right.



Stevie Dawn Carter:
00:18:04
Shake off, not feeling great.



Stevie Dawn Carter:
00:18:05
Shake off the jet lag, whatever it is, like, shake that off and come in and be



Stevie Dawn Carter:
00:18:10
like, this audience deserves my best.



Stevie Dawn Carter:
00:18:13
And there's somebody here who needs what I'm about to say.



Stevie Dawn Carter:
00:18:17
And I owe it to them to show up 100%.



Stevie Dawn Carter:
00:18:20
So for me, it's get the blood pumping and then get your mindset, right?



Stevie Dawn Carter:
00:18:24
So that you can show up fully.



Stevie Dawn Carter:
00:18:27
And I always believe that the number one way to engage an audience is to be a



Stevie Dawn Carter:
00:18:34
little larger than life because they see a lot of presenters that just go through



Stevie Dawn Carter:
00:18:39
a slide deck with their clicker and have no personality, bring your personality.



Stevie Dawn Carter:
00:18:44
And then I always teach my clients, take it up about 5% from normal, right?



Stevie Dawn Carter:
00:18:50
So here's your normal personality as a speaker.



Stevie Dawn Carter:
00:18:53
I want you up.



Stevie Dawn Carter:
00:18:53
I want you for it.



Stevie Dawn Carter:
00:18:54
I want you a little bit bigger because you got to show up on that stage and nothing



Stevie Dawn Carter:
00:19:00
makes you feel more small, I think, than if you're being small and you're



Stevie Dawn Carter:
00:19:04
in front of a room of 4,000 people, you got to be larger so that the people in



Stevie Dawn Carter:
00:19:10
the back of the room feel your energy.



Stevie Dawn Carter:
00:19:12
And I think



Johnny:
00:19:13
I agree.



Johnny:
00:19:15
Oh, the other, I say maybe if your natural energy is already at an 11, maybe there's



Johnny:
00:19:19
not going to be that much room to turn it.



Stevie Dawn Carter:
00:19:21
Right.



Stevie Dawn Carter:
00:19:22
Like maybe you just go to 12 and you're done.



Stevie Dawn Carter:
00:19:24
Right.



Stevie Dawn Carter:
00:19:24
But if you're normally a five, maybe it deserves a nine, right?



Stevie Dawn Carter:
00:19:28
Like let's try and bump it up a little bit.



Stevie Dawn Carter:
00:19:31
And I think that one of the things that really separate great speakers from, okay.



Stevie Dawn Carter:
00:19:38
Speakers is energy.



Stevie Dawn Carter:
00:19:40
It's it's.



Stevie Dawn Carter:
00:19:40
What energy do you put into your voice into your body, into your face?



Stevie Dawn Carter:
00:19:45
I always look at speaking is acting on stage.



Stevie Dawn Carter:
00:19:49
I look at it as a performance, just like a play would be a performance, right?



Stevie Dawn Carter:
00:19:52
There's a script.



Stevie Dawn Carter:
00:19:54
There's timing.



Stevie Dawn Carter:
00:19:55
There's pauses.



Stevie Dawn Carter:
00:19:56
There's all the pieces of a quote unquote show.



Stevie Dawn Carter:
00:19:59
So are you putting on a show?



Johnny:
00:20:02
Right.



Johnny:
00:20:03
I would maybe think about that in the same way as perhaps a musician going on



Johnny:
00:20:07
stage to perform, whether it's a singer or a guitarist or whatever, and now



Johnny:
00:20:11
they just go on and sing the words or just stand there and play the guitar.



Johnny:
00:20:15
I don't really bring much personality or character.



Johnny:
00:20:17
You might enjoy the music.



Johnny:
00:20:18
It might be perfectly pleasant, but when they really bring some



Johnny:
00:20:21
character and performance to it, it turns everything up to it.



Johnny:
00:20:25
To a whole new level.



Johnny:
00:20:26
I was particularly particularly laughing to myself, was smiling.



Johnny:
00:20:30
When you were saying about having the pump up, I actually have a playlist on



Johnny:
00:20:33
my own on Spotify that I created myself, which is called pump it up Johnny.



Johnny:
00:20:38
That's what, that's what goes on before I'm doing a presentation.



Johnny:
00:20:42
I can say relate to that.



Johnny:
00:20:43
Have a similar.



Johnny:
00:20:44
A similar process, but it's a, I think it is just the thing that people don't fully



Johnny:
00:20:49
realize how much energy leads, energy.



Johnny:
00:20:51
Like if you have to think about what's going on with your audience.



Johnny:
00:20:56
So, you know, you put yourself in that mindset, you said, I think about



Johnny:
00:20:59
no, what you're doing this for them.



Johnny:
00:21:01
And you, you know, you want to bring your best and somebody needs



Johnny:
00:21:05
to hear this tonight, being a great way to think about it because it



Johnny:
00:21:09
motivates you to turn that up.



Johnny:
00:21:10
But, but you also then have to be thinking about what is going on



Johnny:
00:21:13
for them whilst you're presenting.



Johnny:
00:21:15
Like if you're not emotionally leading the energy, they're not going to be



Johnny:
00:21:20
emotionally following you either.



Stevie Dawn Carter:
00:21:22
No, and, and emotion is how we connect to people, right?



Stevie Dawn Carter:
00:21:25
That's why as speakers, we always say speakers should be great storytellers



Stevie Dawn Carter:
00:21:30
because stories have emotion.



Stevie Dawn Carter:
00:21:32
And when we attach to emotion, people are more willing to learn and



Stevie Dawn Carter:
00:21:34
listen and lean in to a conversation.



Stevie Dawn Carter:
00:21:37
Right.



Stevie Dawn Carter:
00:21:37
And so you have to be thoughtful as a speaker of what



Stevie Dawn Carter:
00:21:41
emotion are you bringing in?



Stevie Dawn Carter:
00:21:42
Are you leading them down that journey?



Stevie Dawn Carter:
00:21:45
Right.



Stevie Dawn Carter:
00:21:46
And I think sometimes we can overlook it, because we're, we're in our



Stevie Dawn Carter:
00:21:51
own head or in our own kind of situation that we're dealing with.



Stevie Dawn Carter:
00:21:55
And I know we all go through stuff like no doubt, we all go through stuff, but



Stevie Dawn Carter:
00:22:00
I, I always feel like as a speaker, you are to your word, a leader, and are



Stevie Dawn Carter:
00:22:06
you leading them through your content with the emotion, with the energy



Stevie Dawn Carter:
00:22:11
to get them to lean in and learn.



Stevie Dawn Carter:
00:22:14
And I think that's something we always have to think.



Johnny:
00:22:18
Do you primarily see yourself as a speaker or a



Johnny:
00:22:23
coach or a trainer or an author?



Johnny:
00:22:26
I mean, what do you mainly see yourself as?



Stevie Dawn Carter:
00:22:28
Yeah.



Stevie Dawn Carter:
00:22:29
I always tell people I'm a speaker first and a coach second.



Stevie Dawn Carter:
00:22:34
My passion in life is the stage.



Stevie Dawn Carter:
00:22:35
And that's in all facets of my life.



Stevie Dawn Carter:
00:22:37
By the way, I also run a non-profit theater company.



Stevie Dawn Carter:
00:22:40
So I do theater at night and speaking during the day.



Stevie Dawn Carter:
00:22:43
So I love a stage.



Stevie Dawn Carter:
00:22:45
That is my happy place.



Stevie Dawn Carter:
00:22:46
It's where I feel the most



Stevie Dawn Carter:
00:22:48
me, which I know some people feel like onstage you're



Stevie Dawn Carter:
00:22:51
acting, so you're not yourself.



Stevie Dawn Carter:
00:22:52
I'm actually the most me on stage.



Stevie Dawn Carter:
00:22:54
So that is always where I would say my number one, places is



Stevie Dawn Carter:
00:22:58
on the stage as a speaker.



Stevie Dawn Carter:
00:23:00
I think as I've gotten to do more speaking, I've learned that



Stevie Dawn Carter:
00:23:06
the speaking itself is great.



Stevie Dawn Carter:
00:23:09
But implementation happens through coaching.



Stevie Dawn Carter:
00:23:12
And so I've become a coach to help people implement things I say in my presentation.



Stevie Dawn Carter:
00:23:18
So, so coaching was something I learned to do after I became a speaker because



Stevie Dawn Carter:
00:23:24
I saw a disconnect between showing up .And delivering this powerful keynote



Stevie Dawn Carter:
00:23:29
and then people wouldn't do anything.



Stevie Dawn Carter:
00:23:31
So I found by learning how to be a coach and having coaching support my speaking.



Stevie Dawn Carter:
00:23:37
Now I take them from the presentation and go, if you want to implement this,



Stevie Dawn Carter:
00:23:41
here's the coaching program to do so.



Stevie Dawn Carter:
00:23:43
And so I feel like they're a natural connection, but if people just ask me and



Stevie Dawn Carter:
00:23:47
I have to pick one, I always pick speaker.



Johnny:
00:23:51
Yeah.



Johnny:
00:23:51
What, what does.



Johnny:
00:23:53
The setup of your business without having to, obviously you don't want to bring out



Johnny:
00:23:57
all your secrets here, but I know that a lot of the people who tune into the



Johnny:
00:24:00
show will, will be thinking what I have in the similar area or having similar



Johnny:
00:24:03
kind of ideas and kind of businesses.



Johnny:
00:24:05
So what is the structure of your business model for yourself then?



Johnny:
00:24:10
Is it primarily speaking gigs and then they come into a weekly coaching



Johnny:
00:24:15
program or I'll let you describe.



Stevie Dawn Carter:
00:24:19
Yeah, but that was really, that was really close to it.



Stevie Dawn Carter:
00:24:21
Right there.



Stevie Dawn Carter:
00:24:22
You just nailed it.



Stevie Dawn Carter:
00:24:23
So, yeah, so I consider 85% of my income comes from speaking or speaking



Stevie Dawn Carter:
00:24:30
related things, training for companies.



Stevie Dawn Carter:
00:24:32
And some of that, I do a lot less training now and a lot more speaking, but it's all



Stevie Dawn Carter:
00:24:36
in that kind of speaking realm for me.



Stevie Dawn Carter:
00:24:38
So, so 80 to 85% of my income comes from speaking.



Stevie Dawn Carter:
00:24:44
Right?



Stevie Dawn Carter:
00:24:44
So that's my first thing.



Stevie Dawn Carter:
00:24:45
That's where I put all my energy in terms of prospecting, marketing, all



Stevie Dawn Carter:
00:24:50
of that, all in the speaking realm.



Stevie Dawn Carter:
00:24:52
Then what I typically do is when I go and I do a speech, I always invite



Stevie Dawn Carter:
00:24:55
people to join either my webinar list,



Stevie Dawn Carter:
00:24:58
or my weekly inspiration list, depending on the event, depending on the people



Stevie Dawn Carter:
00:25:03
I do free webinars every month.



Stevie Dawn Carter:
00:25:06
And so anybody on the webinar list gets invited to my webinars, those webinars



Stevie Dawn Carter:
00:25:10
pitch my coaching programs and like.



Stevie Dawn Carter:
00:25:13
If they go onto the weekly inspiration email list, then that



Stevie Dawn Carter:
00:25:17
is weekly inspiration, motivation, tips, tricks, all the things.



Stevie Dawn Carter:
00:25:22
And they also are gonna find out about the webinars.



Stevie Dawn Carter:
00:25:24
And they're also going to find out about the events, right?



Stevie Dawn Carter:
00:25:26
And so I use speaking as a way to get people into the funnel.



Stevie Dawn Carter:
00:25:30
And then through that funnel, they're offered events or another



Stevie Dawn Carter:
00:25:35
large part of my business.



Stevie Dawn Carter:
00:25:36
So we do a lot of live events or webinars or the coaching programs that I offer.



Stevie Dawn Carter:
00:25:41
So I really look at it as, you know, it's a speaking business.



Stevie Dawn Carter:
00:25:46
And then I actually say my side hustle is my coaching, right?



Stevie Dawn Carter:
00:25:50
Because speaking is where I make the majority of my income and impact.



Stevie Dawn Carter:
00:25:53
And then coaching is something that I have as an offer for



Stevie Dawn Carter:
00:25:57
those who choose to go that.



Stevie Dawn Carter:
00:25:59
And I always put more focus on the speaking and the event



Stevie Dawn Carter:
00:26:02
side than I do on the coaching.



Stevie Dawn Carter:
00:26:04
That's just me.



Johnny:
00:26:06
No, that's great.



Johnny:
00:26:06
And I appreciate you sharing that with us as well.



Johnny:
00:26:09
And I know it's wonderful for people who may be.



Johnny:
00:26:12
Starting out with this or, or in a position where they're thinking.



Johnny:
00:26:15
I know you've mentioned that you had a big life pivot.



Johnny:
00:26:18
I had to change this.



Johnny:
00:26:19
A lot of people have been experiencing that over the last few years.



Johnny:
00:26:22
And some people may be looking to move into this kind of direction.



Johnny:
00:26:25
What's the most important thing you would say for people to be



Johnny:
00:26:28
focusing on, to get started?



Johnny:
00:26:29
And how long for you did it take to start seeing that you were building some



Johnny:
00:26:35
buildings, some influence and authority with what you were doing and starting



Johnny:
00:26:38
to really make it a viable business?



Stevie Dawn Carter:
00:26:42
Yeah.



Stevie Dawn Carter:
00:26:42
absolutely.



Stevie Dawn Carter:
00:26:43
Well, I think.



Stevie Dawn Carter:
00:26:44
The most important thing you can do if you want to be a speaker



Stevie Dawn Carter:
00:26:47
is find opportunities to speak.



Stevie Dawn Carter:
00:26:50
It sounds silly, but that is the first step.



Stevie Dawn Carter:
00:26:53
And that is what I did.



Stevie Dawn Carter:
00:26:54
When I first started my business eight years ago, within the first



Stevie Dawn Carter:
00:26:58
year, year and a half, I had done 158 speaking engagements.



Stevie Dawn Carter:
00:27:04
None of those were paid.



Stevie Dawn Carter:
00:27:06
Those were free things, podcasts, interviews, TV spot, anything



Stevie Dawn Carter:
00:27:13
where somebody would give me an opportunity to speak about my business.



Stevie Dawn Carter:
00:27:15
If there were five minutes, if it were 20 minutes, it didn't matter.



Stevie Dawn Carter:
00:27:18
I knew I just needed to be speaking.



Stevie Dawn Carter:
00:27:22
And so that's how I built my business.



Stevie Dawn Carter:
00:27:25
Year two, year three, those all started to be paid.



Stevie Dawn Carter:
00:27:28
Anything.



Stevie Dawn Carter:
00:27:29
And so for me and what I tell all of my clients who are wanting to enter



Stevie Dawn Carter:
00:27:33
the speaking realm, you have to just put yourself out there as a speaker



Stevie Dawn Carter:
00:27:38
for everything, put yourself out there for conferences, submit every



Stevie Dawn Carter:
00:27:41
to every conference in your area.



Stevie Dawn Carter:
00:27:44
Proposals for breakout sessions, get on every podcast.



Stevie Dawn Carter:
00:27:48
You can do TV interviews, Facebook live interviews, whatever you



Stevie Dawn Carter:
00:27:52
can because the number one thing you have to be as a speaker.



Stevie Dawn Carter:
00:27:56
You have to be good and you only become good through practice.



Stevie Dawn Carter:
00:28:00
You don't become good by sitting at your home practicing.



Stevie Dawn Carter:
00:28:03
You got to get out in front of audiences, you got to feel the energy.



Stevie Dawn Carter:
00:28:06
You got to learn how to tailor your message.



Stevie Dawn Carter:
00:28:09
And that's what I did that first year I made $0.



Stevie Dawn Carter:
00:28:12
Right.



Stevie Dawn Carter:
00:28:13
But I tailored my message and I became known because I did



Stevie Dawn Carter:
00:28:17
it so often people started to recognize my name and recognize me.



Stevie Dawn Carter:
00:28:23
So then that second year as I started turning some of that into paid, right.



Stevie Dawn Carter:
00:28:28
People would say, oh, we need somebody to speak on emotional intelligence.



Stevie Dawn Carter:
00:28:31
Oh, well, Stevie Dawn does that because they had seen me 5,000 times by then.



Stevie Dawn Carter:
00:28:35
Right.



Stevie Dawn Carter:
00:28:35
So they were like, and that is how I generated the buzz.



Stevie Dawn Carter:
00:28:40
So I think my biggest advice to anybody.



Stevie Dawn Carter:
00:28:43
Start putting yourself out there for every speaking opportunity you can and



Stevie Dawn Carter:
00:28:48
be okay if it doesn't make you money in the beginning, because you're one



Stevie Dawn Carter:
00:28:52
honing your skills and two, you're getting your name out there and that's



Stevie Dawn Carter:
00:28:56
actually more critical for speakers than it is for some other businesses.



Stevie Dawn Carter:
00:29:01
Because most of my speaking engagements now are totally because they've heard my.



Johnny:
00:29:06
Yeah.



Johnny:
00:29:07
And that makes it makes total sense to me and people who are on that kind of track.



Johnny:
00:29:11
If you haven't already checked out the recent episode with Grant Baldwin from



Johnny:
00:29:14
speaker up, you should definitely go and listen, definitely go and listen to that.



Johnny:
00:29:17
But but yeah, I think it's really smart.



Johnny:
00:29:20
And you said you became known.



Johnny:
00:29:21
For your emotional intelligence stuff that you're talking about.



Johnny:
00:29:25
And I know that it's not, maybe not, everyone's talking about that, but enough



Johnny:
00:29:29
people are talking about this, but it's in something that people may have heard



Johnny:
00:29:33
or even if they don't fully know what it is, but it is important to have that



Johnny:
00:29:38
thing that you're going to talk about.



Johnny:
00:29:40
It is important to have your topic, your area.



Johnny:
00:29:43
And I see as a podcast host, a lot of people who want to be on podcasts and then



Johnny:
00:29:49
they'll give me a list of Maybe 20 or so things that they can come and talk about.



Johnny:
00:29:53
That's great, but I don't want that.



Johnny:
00:29:55
I want people who have an area of expertise and I've actually



Johnny:
00:29:59
become known as an expert for that.



Johnny:
00:30:02
No, No, but if I just having more of a conversational, non purposeful



Johnny:
00:30:06
chat with people, it wouldn't matter.



Johnny:
00:30:08
But because this is like a business kind of talk or professional based podcast



Johnny:
00:30:14
for people who are looking for that kind of professional development and



Johnny:
00:30:17
leadership development and communication skills that is essential to be



Johnny:
00:30:21
able to deliver something specific.



Johnny:
00:30:23
But it doesn't mean that that's all you are right.



Stevie Dawn Carter:
00:30:26
No.



Stevie Dawn Carter:
00:30:26
I always tell, and my clients struggle with the same thing.



Stevie Dawn Carter:
00:30:30
Right.



Stevie Dawn Carter:
00:30:30
They're like, but I could talk about this and I could talk about



Stevie Dawn Carter:
00:30:33
this and I could talk about this.



Stevie Dawn Carter:
00:30:34
And I'm like, yes, you can, you can.



Stevie Dawn Carter:
00:30:36
But what do you want to be known for?



Stevie Dawn Carter:
00:30:39
I may be known for emotional intelligence, but that's not everything I speak.



Stevie Dawn Carter:
00:30:43
I mean yesterday, we did a whole event on success.



Stevie Dawn Carter:
00:30:46
My coaching programs are all around success and mindset and confidence.



Stevie Dawn Carter:
00:30:50
Right.



Stevie Dawn Carter:
00:30:50
I also have programs around prospecting and marketing for entrepreneurs.



Stevie Dawn Carter:
00:30:56
Right.



Stevie Dawn Carter:
00:30:56
I have all these topics, leadership, communication, productivity.



Stevie Dawn Carter:
00:31:00
I mean, next week, I'm doing a thing about how to use LinkedIn.



Stevie Dawn Carter:
00:31:04
Okay.



Stevie Dawn Carter:
00:31:04
I can talk about a wide range of things.



Stevie Dawn Carter:
00:31:07
But I'm really known for one thing.



Stevie Dawn Carter:
00:31:09
And I think to your point, that that's important in the



Stevie Dawn Carter:
00:31:12
beginning, get known for one thing.



Stevie Dawn Carter:
00:31:15
Cause what I have happened, and this is something I asked my speakers to track.



Stevie Dawn Carter:
00:31:19
So any of you who are listening, track your rebooking.



Stevie Dawn Carter:
00:31:24
I think it's something we don't talk about a lot, but it's one thing to be booked.



Stevie Dawn Carter:
00:31:29
It's another thing to get that booking and then get rebooked for that same



Stevie Dawn Carter:
00:31:33
event or with that same company.



Stevie Dawn Carter:
00:31:36
Right.



Stevie Dawn Carter:
00:31:37
I have a 75% rebooking rate.



Stevie Dawn Carter:
00:31:41
One of the reasons my rate is so high is because they go, okay, well, you



Stevie Dawn Carter:
00:31:46
came in and did emotional intelligence.



Stevie Dawn Carter:
00:31:48
What else can you do?



Stevie Dawn Carter:
00:31:50
And I have a list.



Stevie Dawn Carter:
00:31:52
I have a list of 18 topics that I consider my core topics that



Stevie Dawn Carter:
00:31:56
I can talk on any given moment.



Stevie Dawn Carter:
00:31:58
So I can keep getting rebooked for conferences over and over and over again.



Stevie Dawn Carter:
00:32:03
They just book me for different topics, but I got known for that one topic.



Stevie Dawn Carter:
00:32:09
So I think it is really important to choose your area and be an expert in



Stevie Dawn Carter:
00:32:14
that area, position yourself that way.



Stevie Dawn Carter:
00:32:17
Then you can always, when you're fabulous, they'll say, well, what else could you do?



Stevie Dawn Carter:
00:32:21
And then you can give them the list, Right.



Stevie Dawn Carter:
00:32:24
And show them all the things That you can do.



Stevie Dawn Carter:
00:32:25
And you can continue to get rebooked, but you gotta be



Stevie Dawn Carter:
00:32:28
great at that one thing first.



Johnny:
00:32:31
Right.



Johnny:
00:32:32
That makes a lot of sense.



Johnny:
00:32:32
You have to be an, your name needs to be a known quantity, a recognizable name,



Johnny:
00:32:37
at least in your industry so that people can trust that you can deliver on stuff.



Johnny:
00:32:42
Even if it's not the topic that you're originally well-known for, but when you're



Johnny:
00:32:46
looking to become known, it just makes absolute sense to become known for one



Johnny:
00:32:50
thing, to specialize in that and get on as many shows that are relevant to that.



Johnny:
00:32:55
A course or a program that's relevant to that have a book that is relevant to



Johnny:
00:32:58
a podcast and all of those things that it's like, what become known for that.



Johnny:
00:33:02
But then when your name is known, it won't matter so much.



Johnny:
00:33:05
Yeah.



Johnny:
00:33:06
You'll still, people will still want you for that, but they will also want that.



Johnny:
00:33:09
They'll be happy to hear, talk about other things.



Johnny:
00:33:11
And I think someone like you know, Pat Flynn is maybe a good example.



Johnny:
00:33:14
Initially.



Johnny:
00:33:15
Maybe people wanted him to talk about podcasts, but now you can listen to



Johnny:
00:33:18
Pat Flynn, talk about passive income to talk about success in other areas,



Johnny:
00:33:22
maybe even public speaking leadership, you know, that all sorts of things that



Johnny:
00:33:25
he would now probably talk about that he always could have, but he initially



Johnny:
00:33:29
became known for that one thing of I think initially he more became known for



Johnny:
00:33:34
having that podcast around passive income.



Johnny:
00:33:36
But it is essential to have that and, and to understand that



Johnny:
00:33:39
that's how people's minds work.



Johnny:
00:33:41
We we'd like to be able to box people pretty neatly into one thing.



Johnny:
00:33:45
We don't like.



Johnny:
00:33:46
Work too hard in our thinking is that, yes, we're all more than just one thing.



Johnny:
00:33:51
But when you think about one person, if you got, oh yeah, Stevie, she talks



Johnny:
00:33:54
about emotional intelligence, Johnny.



Johnny:
00:33:56
He talks about influence and persuasion.



Johnny:
00:33:58
Great.



Johnny:
00:33:59
So it's a great association to have, and then at some point



Johnny:
00:34:02
it doesn't become so important.



Stevie Dawn Carter:
00:34:04
absolutely.



Stevie Dawn Carter:
00:34:06
you know, to your point, and this was never more obvious to me than.



Stevie Dawn Carter:
00:34:11
Three years into my business.



Stevie Dawn Carter:
00:34:13
When I realized some of my best friends like that, I consider real friends



Stevie Dawn Carter:
00:34:18
were like, so what do you do again?



Stevie Dawn Carter:
00:34:22
And I was like, if they don't know what I do.



Stevie Dawn Carter:
00:34:26
What makes me think anybody else in the world knows what I do.



Stevie Dawn Carter:
00:34:29
These are supposed to be my friends who pay attention.



Stevie Dawn Carter:
00:34:32
Right.



Stevie Dawn Carter:
00:34:33
And it was such a realization to me that we can be putting too many different



Stevie Dawn Carter:
00:34:37
messages out into the world because it was like, okay, if they don't know.



Stevie Dawn Carter:
00:34:42
Then, you know, what does that say?



Stevie Dawn Carter:
00:34:45
And so I think to your point of just, just tailor and focus that message in the



Stevie Dawn Carter:
00:34:50
beginning, none of us really fit that.



Stevie Dawn Carter:
00:34:52
neatly in a box, but when we're first putting our name out



Stevie Dawn Carter:
00:34:56
there, we need something easily



Stevie Dawn Carter:
00:34:58
remembered by the people around us.



Stevie Dawn Carter:
00:35:01
And if you know that you're a speaker on influence and persuasion, boom, that's it.



Stevie Dawn Carter:
00:35:07
And if that's your message, people will always think of you in those spaces.



Stevie Dawn Carter:
00:35:12
And that really does help you gain business.



Stevie Dawn Carter:
00:35:14
I think it's such an important.



Johnny:
00:35:16
It is.



Johnny:
00:35:17
And it's much easier for you as an individual to be more confident about one



Johnny:
00:35:21
thing then perhaps anything else as well.



Johnny:
00:35:23
And to make that your, your go to that, you, the thing you could always



Johnny:
00:35:27
easily talk about at length and are ready to go, when you ready to answer



Johnny:
00:35:32
just about anything about that.



Johnny:
00:35:33
I wonder for you.



Johnny:
00:35:35
We talked a while back and it is quite a while back now, but we talked about brand



Johnny:
00:35:39
awareness and being aware of your brand.



Johnny:
00:35:41
How would you define your own brand and why is it important



Johnny:
00:35:44
for people to be able to do that?



Stevie Dawn Carter:
00:35:46
Yeah.



Stevie Dawn Carter:
00:35:47
Um, you know, I think for me, I, I try and I guess I hope, right.



Stevie Dawn Carter:
00:35:53
I always think branding is what other people think of you.



Stevie Dawn Carter:
00:35:55
It's never what you think of you.



Stevie Dawn Carter:
00:35:57
So, I hope and believe that people think about me as



Stevie Dawn Carter:
00:36:02
somebody with a lot of empathy.



Stevie Dawn Carter:
00:36:04
So a lot of care, a lot of compassion something that is about energy and.



Stevie Dawn Carter:
00:36:09
I try and be as lively and upbeat and positive and energetic as I can.



Stevie Dawn Carter:
00:36:14
I think people need that in their lives.



Stevie Dawn Carter:
00:36:16
And then really my, my main message over these last several years has



Stevie Dawn Carter:
00:36:21
been around unstoppable success.



Stevie Dawn Carter:
00:36:23
Right?



Stevie Dawn Carter:
00:36:24
So how do we get success in our life?



Stevie Dawn Carter:
00:36:25
Whether that be emotional intelligence and communication, because that



Stevie Dawn Carter:
00:36:29
leads to success, whether that be.



Stevie Dawn Carter:
00:36:31
Skills that leads to success.



Stevie Dawn Carter:
00:36:32
Right?



Stevie Dawn Carter:
00:36:33
All these different things can lead there, but that's really become my main message.



Stevie Dawn Carter:
00:36:37
So I would hope my, my brand out there would feel unstoppable



Stevie Dawn Carter:
00:36:42
success with energy and empathy.



Stevie Dawn Carter:
00:36:44
I think those would be my keywords.



Stevie Dawn Carter:
00:36:47
And I think that brand awareness really is making sure that you put that same



Stevie Dawn Carter:
00:36:52
message consistently out into the world.



Stevie Dawn Carter:
00:36:55
But it's also about, are you getting that feedback right from others to know



Stevie Dawn Carter:
00:37:00
that your brand awareness is working?



Stevie Dawn Carter:
00:37:02
Because I think sometimes we can put messages out, but if they don't



Stevie Dawn Carter:
00:37:06
connect to the audience, they're not really getting what we mean.



Stevie Dawn Carter:
00:37:10
And I do believe that



Stevie Dawn Carter:
00:37:12
branding is not how you feel about you,



Stevie Dawn Carter:
00:37:14
it's how others feel about you.



Johnny:
00:37:16
Yeah, absolutely.



Johnny:
00:37:17
So it's absolutely essential to have that focus on it, but it's maybe a



Johnny:
00:37:23
bit more complicated when it comes to having control over that you going



Johnny:
00:37:26
to have to correct course, correct.



Johnny:
00:37:28
A lot along the path, along the path to achieving it and



Johnny:
00:37:31
make sure you get the feedback.



Johnny:
00:37:33
And I think maybe that is one of the places where some people



Johnny:
00:37:36
do go a bit wrong with this.



Johnny:
00:37:36
are actually not getting the feedback and just trusting in that what they think



Johnny:
00:37:40
they're putting out into the world is, is how they're being seen so I'd say



Johnny:
00:37:43
it's an interesting way to look at it?



Johnny:
00:37:45
I seem to remember you mentioning that you had been working on a book.



Stevie Dawn Carter:
00:37:50
I did.



Stevie Dawn Carter:
00:37:51
Yes.



Stevie Dawn Carter:
00:37:52
I'm like, oh my gosh, do I even have it?



Stevie Dawn Carter:
00:37:54
That's terrible.



Stevie Dawn Carter:
00:37:55
But after the event yesterday, things are a little things are



Stevie Dawn Carter:
00:37:58
a little chaos in the house.



Stevie Dawn Carter:
00:37:59
I did, it came out February.



Stevie Dawn Carter:
00:38:02
Always be the shark.



Stevie Dawn Carter:
00:38:03
And it's all about that concept of unstoppable success.



Stevie Dawn Carter:
00:38:07
And how do you become a Shark in your life?



Stevie Dawn Carter:
00:38:11
Not in an aggressive way, but in a powerful way.



Stevie Dawn Carter:
00:38:14
'cause I think a lot of times we spend our lives be a minnows and goldfish and that



Stevie Dawn Carter:
00:38:19
really isn't going to get us anywhere.



Stevie Dawn Carter:
00:38:21
So yeah.



Stevie Dawn Carter:
00:38:22
Came out February 8th and super excited for it.



Johnny:
00:38:26
Fantastic.



Johnny:
00:38:27
So what is a shark thing?



Johnny:
00:38:29
It's not, it's not aggressive, but what makes them, what makes



Johnny:
00:38:31
us a shark in our own lives?



Stevie Dawn Carter:
00:38:33
Yeah.



Stevie Dawn Carter:
00:38:33
So I think for me, it's about owning your ocean.



Stevie Dawn Carter:
00:38:36
I, I love sharks.



Stevie Dawn Carter:
00:38:38
I have tons of shark stories.



Stevie Dawn Carter:
00:38:39
But one of the things that I've, that really impacted me as I went cage diving



Stevie Dawn Carter:
00:38:44
with great white sharks several years ago.



Stevie Dawn Carter:
00:38:46
And.



Stevie Dawn Carter:
00:38:47
Just this idea of they weren't bothered by anything, right?



Stevie Dawn Carter:
00:38:52
They paid no attention to the humans in the cage.



Stevie Dawn Carter:
00:38:54
They spent no time on the tuna that was swimming around them.



Stevie Dawn Carter:
00:38:58
Like they are living their lives with no care or concern for other people.



Stevie Dawn Carter:
00:39:04
Right?



Stevie Dawn Carter:
00:39:05
Like they're doing their thing.



Stevie Dawn Carter:
00:39:07
And I think in life, especially as adults, we get stuck in doing what society.



Stevie Dawn Carter:
00:39:14
Right.



Stevie Dawn Carter:
00:39:14
Society gives you this checklist that says, if you want to be happy



Stevie Dawn Carter:
00:39:18
and successful, you need a good job that has to have health insurance.



Stevie Dawn Carter:
00:39:22
You need, right.



Stevie Dawn Carter:
00:39:24
A good house.



Stevie Dawn Carter:
00:39:24
You have to have a nice car.



Stevie Dawn Carter:
00:39:27
You know, you should be married to the right kind of person.



Stevie Dawn Carter:
00:39:29
You definitely are a family person, like all of these things.



Stevie Dawn Carter:
00:39:32
Right.



Stevie Dawn Carter:
00:39:33
And I just realized in my life that I checked all the boxes of



Stevie Dawn Carter:
00:39:37
things that society tells me should make me happy and successful.



Stevie Dawn Carter:
00:39:40
And I was not happy and successful.



Stevie Dawn Carter:
00:39:42
I was miserable.



Stevie Dawn Carter:
00:39:43
And lonely.



Stevie Dawn Carter:
00:39:44
Right?



Stevie Dawn Carter:
00:39:44
So I needed something else in my life.



Stevie Dawn Carter:
00:39:47
And so it was through this idea of kind of sharks becoming a mantra for me and a,



Stevie Dawn Carter:
00:39:52
and a guide for me and saying to myself, I can own my ocean, whether my ocean is



Stevie Dawn Carter:
00:39:58
my little office or whether my ocean is the world, I deserve to just swim in.



Stevie Dawn Carter:
00:40:05
And be 100% okay.



Stevie Dawn Carter:
00:40:06
Being who I am for that.



Stevie Dawn Carter:
00:40:08
And, and I really think other people need to buy into that message because



Stevie Dawn Carter:
00:40:12
I see so many people not going after their dreams, not going after



Stevie Dawn Carter:
00:40:18
what they want in life, because they're worried about other people.



Stevie Dawn Carter:
00:40:21
And there's an element of being the shark means saying, I own my



Stevie Dawn Carter:
00:40:25
ocean you are welcome to join me on the journey, but I'm swimming.



Johnny:
00:40:30
Yeah.



Stevie Dawn Carter:
00:40:30
you know what, whatever that looks like for you.



Johnny:
00:40:34
Yeah.



Johnny:
00:40:35
Do you, do you feel now that you're a published author, do you, do you



Johnny:
00:40:39
feel that having that book gives you an increased level of authority and



Johnny:
00:40:45
influence in your, in your sector?



Stevie Dawn Carter:
00:40:47
Yeah, I definitely do.



Stevie Dawn Carter:
00:40:49
I think so I've published before.



Stevie Dawn Carter:
00:40:51
This is actually my third book, but I would say that the first two



Stevie Dawn Carter:
00:40:56
were more for marketing, right.



Stevie Dawn Carter:
00:40:59
I wrote a book specifically to try and market myself, if that makes sense.



Stevie Dawn Carter:
00:41:03
And it never worked.



Stevie Dawn Carter:
00:41:05
And I think to the point that it never worked is exactly what you and I were



Stevie Dawn Carter:
00:41:08
talking about just five minutes ago, which is I wasn't tailoring my message.



Stevie Dawn Carter:
00:41:14
My books were kind of all over the map.



Stevie Dawn Carter:
00:41:17
So they didn't really go along with my speeches.



Stevie Dawn Carter:
00:41:19
They didn't really go along with what I was saying to the world.



Stevie Dawn Carter:
00:41:23
They were just, Ooh, but I want to show you I know stuff.



Stevie Dawn Carter:
00:41:25
Right.



Stevie Dawn Carter:
00:41:26
so this book being absolutely aligned with my keynote that I do.



Stevie Dawn Carter:
00:41:32
Right.



Stevie Dawn Carter:
00:41:32
And I think every, every presenter, every speaker needs,



Stevie Dawn Carter:
00:41:36
what I call it, killer keynote.



Stevie Dawn Carter:
00:41:37
Cause you know, sharks.



Stevie Dawn Carter:
00:41:39
killer keynote always be the shark, the book.



Stevie Dawn Carter:
00:41:42
Came out of a killer keynote that I have done for a while, which



Stevie Dawn Carter:
00:41:46
is called unstoppable success.



Stevie Dawn Carter:
00:41:48
And so for me, I think now having the book.



Stevie Dawn Carter:
00:41:52
I've already had several clients say, oh, well, when you come to do that



Stevie Dawn Carter:
00:41:56
presentation, please bring books.



Stevie Dawn Carter:
00:41:58
Let's have you sell books.



Stevie Dawn Carter:
00:41:59
Hey, let's put books in everybody's swag bag.



Stevie Dawn Carter:
00:42:03
So it has given me a new level of authority and power, but



Stevie Dawn Carter:
00:42:08
I think what's important.



Stevie Dawn Carter:
00:42:09
There is because it's connected.



Stevie Dawn Carter:
00:42:11
To what I've put myself out as an expert for, to our point from earlier.



Stevie Dawn Carter:
00:42:15
So I, I think books can help, but I think they need to be tied in to what you want



Stevie Dawn Carter:
00:42:21
to be known for and what your message is.



Stevie Dawn Carter:
00:42:22
And this is the first of my books that I truly feel is tied to what I'm doing.



Johnny:
00:42:28
Fantastic.



Johnny:
00:42:29
Yeah.



Johnny:
00:42:30
And that really ties in as well to what we were saying earlier about that,



Johnny:
00:42:35
knowing yourself and having that thing that you're thing that you're known for.



Johnny:
00:42:39
And Having your content, whatever you're doing, whether it's speaking videos or



Johnny:
00:42:43
books, connecting with your audience.



Johnny:
00:42:46
that I see a lot of people going so wrong with it because, because they are



Johnny:
00:42:49
all over the place, they're trying too many things they're doing the spaghetti



Johnny:
00:42:52
against the wall strategy and hoping that something sticks or people will like



Johnny:
00:42:56
some things like that, that may be the case, but far better to pick your thing.



Johnny:
00:43:00
But I I'd say in addition to that, you know, one of the things I learned, and



Johnny:
00:43:03
I don't know if you had any sort of similar experiences, but I also learned.



Johnny:
00:43:06
I had to get over one, trying to give people what I wanted to give them.



Johnny:
00:43:10
And rather serving them with what they needed or what they were looking for.



Johnny:
00:43:14
And that was it.



Johnny:
00:43:15
That doesn't sound like much of a difference, but it is it's.



Johnny:
00:43:19
Yeah, it was like finally finding where people were already, already



Johnny:
00:43:23
thirsty, already looking to drink from the well and, and serving the needs



Johnny:
00:43:27
that were there rather than Hey, well, forget the, well, I want to give you



Johnny:
00:43:30
some Coca-Cola, you know, is that



Stevie Dawn Carter:
00:43:33
Nobody's right.



Stevie Dawn Carter:
00:43:34
You can lead a horse to water, but you cannot force them to drink.



Stevie Dawn Carter:
00:43:37
Right.



Stevie Dawn Carter:
00:43:37
There, there is an element I think, in business where you have to know.



Stevie Dawn Carter:
00:43:41
What's going on in the world around you, what are they looking for?



Stevie Dawn Carter:
00:43:44
What are they needing help with?



Stevie Dawn Carter:
00:43:46
Yes, you can help them with 50 things you may know that well, I know you say



Stevie Dawn Carter:
00:43:51
you're struggling with marketing, but what you really need is mindset help.



Stevie Dawn Carter:
00:43:54
I mean, you may know that and that's great, but they're



Stevie Dawn Carter:
00:43:58
not looking for mindset help.



Stevie Dawn Carter:
00:43:59
They're looking for marketing help.



Stevie Dawn Carter:
00:44:00
So if you can help them with marketing and you do that through helping their



Stevie Dawn Carter:
00:44:04
mindset great, but focus on what they are looking for and needing.



Stevie Dawn Carter:
00:44:09
Otherwise, it's always going to be an uphill battle.



Stevie Dawn Carter:
00:44:12
Because before you can sell them, you have to convince them they need it.



Johnny:
00:44:16
Yeah.



Stevie Dawn Carter:
00:44:16
and that's never an easy strategy.



Stevie Dawn Carter:
00:44:18
So Yeah.



Stevie Dawn Carter:
00:44:19
I totally agree with you.



Stevie Dawn Carter:
00:44:20
I think you can have all the things in the world you want to talk about, but



Stevie Dawn Carter:
00:44:23
that doesn't mean people will pay you.



Johnny:
00:44:26
Exactly.



Johnny:
00:44:27
So some people who are tuning in maybeare thinking it would be pretty good to find



Johnny:
00:44:32
out more about your unstoppable success.



Johnny:
00:44:34
And certainly there'll be a link in the show notes for people to go and



Johnny:
00:44:37
find a copy of your book as well.



Johnny:
00:44:39
But what would be the best way for people to come and find



Johnny:
00:44:42
out more information about you?



Stevie Dawn Carter:
00:44:44
Yeah.



Stevie Dawn Carter:
00:44:44
you?



Stevie Dawn Carter:
00:44:44
know, I hate to sound like I'm such a trend follower, but I would tell you, I



Stevie Dawn Carter:
00:44:50
spend a lot of my time on social media.



Stevie Dawn Carter:
00:44:52
So you can connect with me on Instagram or Facebook or LinkedIn, the easiest



Stevie Dawn Carter:
00:44:59
way for us to start a conversation.



Stevie Dawn Carter:
00:45:02
You can always go to my website as Well, but I feel like the most relevant



Stevie Dawn Carter:
00:45:07
up-to-date information and connection is through those social media channels.



Stevie Dawn Carter:
00:45:12
And you can find me everywhere as Dr.



Stevie Dawn Carter:
00:45:14
Stevie Dawn



Johnny:
00:45:16
well, there you go.



Johnny:
00:45:16
That's a good way to do it.



Johnny:
00:45:18
So we learned a little bit about your book.



Johnny:
00:45:20
I wonder if there are maybe one or two.



Johnny:
00:45:23
That you often recommend to people may be related to things



Johnny:
00:45:27
we've been talking about today.



Johnny:
00:45:28
Perhaps emotional intelligence or speaking through that, what, what kind



Johnny:
00:45:31
of books have made an impact on you that you would always happily recommend?



Stevie Dawn Carter:
00:45:36
Yeah, absolutely.



Stevie Dawn Carter:
00:45:37
So my emotional intelligence kind of go to for people if you want a quick,



Stevie Dawn Carter:
00:45:43
easy read on emotional intelligence is by Travis Bradberry and it's Emotional



Stevie Dawn Carter:
00:45:49
Intelligence, 2.0, it's a little older.



Stevie Dawn Carter:
00:45:51
Now it was new at a time when I started this, which is kind of crazy to



Johnny:
00:45:55
Yeah.



Stevie Dawn Carter:
00:45:55
I've been talking about this now,



Stevie Dawn Carter:
00:45:56
but it's it's an easy read.



Stevie Dawn Carter:
00:45:58
It gives you kind of the basics of emotional intelligence and helps you



Stevie Dawn Carter:
00:46:01
with the self-awareness piece, which is always the first step of emotional



Stevie Dawn Carter:
00:46:05
intelligence is self-awareness.



Stevie Dawn Carter:
00:46:06
So I think it's a great book, something I recommend, on the business side.



Stevie Dawn Carter:
00:46:12
There are really two books that I ask all my clients to, to lean into.



Stevie Dawn Carter:
00:46:18
that is Atomic Habits by James clear, I love Atomic Habits.



Stevie Dawn Carter:
00:46:22
I, it really changed my life and how I got stuff done and



Stevie Dawn Carter:
00:46:25
how I became more productive.



Stevie Dawn Carter:
00:46:27
So I always recommend that to clients.



Stevie Dawn Carter:
00:46:30
and then Big Magic by Elizabeth Gilbert, all about creativity to bring



Stevie Dawn Carter:
00:46:36
more creativity into your life as an adult and what creativity looks like.



Stevie Dawn Carter:
00:46:39
And I think as entrepreneurs, especially, we need to lean into that



Stevie Dawn Carter:
00:46:43
creative, but we need to understand how to lean into that creative and



Stevie Dawn Carter:
00:46:47
big magic is a great book for that.



Stevie Dawn Carter:
00:46:50
So those are two that I ask all my clients.



Johnny:
00:46:54
Yeah, perfect.



Johnny:
00:46:54
I I've certainly read the first two and I think I think emotional



Johnny:
00:46:57
intelligence, 2.0 was quite new when I first read it as well.



Johnny:
00:47:00
So it's been around awhile, but



Stevie Dawn Carter:
00:47:02
Yeah.



Johnny:
00:47:03
but big, big magic is one that I haven't come across and I'll



Johnny:
00:47:05
look forward to checking that out and again, I'll put links to all of



Johnny:
00:47:09
those in the show notes for anyone who wants to go and check them out.



Johnny:
00:47:12
I do like to find out from, from all of my guests.



Johnny:
00:47:15
What your greatest strength your superpower is when it comes



Johnny:
00:47:18
to influence and persuasion?



Stevie Dawn Carter:
00:47:22
That's a hard one.



Stevie Dawn Carter:
00:47:24
You know, I think for me, I would say my super power is really seeing people's



Stevie Dawn Carter:
00:47:32
greatness, even when they don't.



Stevie Dawn Carter:
00:47:34
I think that is my super power.



Stevie Dawn Carter:
00:47:35
And I think the reason that is applicable to influence and persuasion.



Stevie Dawn Carter:
00:47:41
Taking that, being able to see that in somebody and then being



Stevie Dawn Carter:
00:47:44
able to verbalize it back to them.



Stevie Dawn Carter:
00:47:46
in a way that influences them to believe it.



Stevie Dawn Carter:
00:47:50
And I think that's really the key.



Stevie Dawn Carter:
00:47:52
So I spend a lot of my day looking at people and going, you



Stevie Dawn Carter:
00:47:55
do not know great you truly are.



Stevie Dawn Carter:
00:47:59
me tell you.



Stevie Dawn Carter:
00:48:00
Right.



Stevie Dawn Carter:
00:48:00
And



Johnny:
00:48:00
Yeah.



Stevie Dawn Carter:
00:48:01
think if we use our influence and persuasion to



Stevie Dawn Carter:
00:48:03
get people to take action towards their best lives, then I feel like



Stevie Dawn Carter:
00:48:07
we're really doing the good work.



Johnny:
00:48:09
Yeah.



Johnny:
00:48:09
I mean that, that's like one of the, I think one of the key principles and how



Johnny:
00:48:12
to win friends and influence people is to give people this grethis great this



Johnny:
00:48:15
great nam e up to this great reputation to live up to as I think they phrase it



Johnny:
00:48:21
in sort of oldy timey language in the book a bit, but it is that thing of, like



Johnny:
00:48:25
you say, seeing the best potential in people and then feeding that back to them.



Johnny:
00:48:27
Give them something to move towards that they can see in



Johnny:
00:48:30
themselves and, and live up to you.



Johnny:
00:48:32
That's fantastic.



Johnny:
00:48:33
If there was just one amongst the many that people would take



Johnny:
00:48:38
away from this episode, if they only remembered one thing, what



Johnny:
00:48:41
do you hope that that would be.



Stevie Dawn Carter:
00:48:45
I think at the end of the day, I hope that they would remember



Stevie Dawn Carter:
00:48:49
that are all an expert in something.



Stevie Dawn Carter:
00:48:52
No matter where you are in your life, no matter how many years,



Stevie Dawn Carter:
00:48:55
no matter what industry we are, all an expert in something.



Stevie Dawn Carter:
00:48:58
And if you position yourself as an expert and you do it with



Stevie Dawn Carter:
00:49:01
your, with your marketing and advertising, but you also just do it



Stevie Dawn Carter:
00:49:05
with your heart and your emotions.



Stevie Dawn Carter:
00:49:06
And you say, this is what I want to be an expert in.



Stevie Dawn Carter:
00:49:09
This is what I want to share with the world.



Stevie Dawn Carter:
00:49:11
You truly will make an impact if you focus on that one.



Stevie Dawn Carter:
00:49:15
So I think of everything we talked about today, that would be



Stevie Dawn Carter:
00:49:17
the one thing I would want people to take away and remember is you're an



Stevie Dawn Carter:
00:49:20
expert at something, position yourself as an expert and really lean into it.



Stevie Dawn Carter:
00:49:25
And you'll see the success on the other side.



Johnny:
00:49:28
Fantastic.



Johnny:
00:49:29
I know for our listeners, this isn't quite the end yet because there's a little



Johnny:
00:49:34
gift that you have for our listeners as well, which is going to be a checklist.



Stevie Dawn Carter:
00:49:41
Yeah, so I thought.



Stevie Dawn Carter:
00:49:43
For kind of the speaker side and for the emotional intelligence side, I



Stevie Dawn Carter:
00:49:47
put together a checklist that just has things to think about emotionally



Stevie Dawn Carter:
00:49:52
before you get onstage to think about emotionally as you're onstage and also



Stevie Dawn Carter:
00:49:57
just the checklist for speakers, right?



Stevie Dawn Carter:
00:49:59
Yeah.



Stevie Dawn Carter:
00:50:00
What are the things you need to remember, right.



Stevie Dawn Carter:
00:50:03
As you go into a speaking engagement, as you get these opportunities,



Stevie Dawn Carter:
00:50:06
because I found myself I needed a checklist to get through it.



Stevie Dawn Carter:
00:50:10
So I kind of combine those two checklists into one since we were



Stevie Dawn Carter:
00:50:14
kind of combining both topics today.



Stevie Dawn Carter:
00:50:16
So I hope people enjoy it.



Johnny:
00:50:19
I do too.



Johnny:
00:50:20
And certainly I'll be downloading my copy.



Johnny:
00:50:22
And for those of you who want to download yours, that's



Johnny:
00:50:24
going to be in the show notes.



Johnny:
00:50:25
So another good reason to go and check those out.



Johnny:
00:50:28
Steve Dawn Carter,



Johnny:
00:50:29
thank you so much for coming and being my guest on Speaking Influence today.



Stevie Dawn Carter:
00:50:33
Well, Thank you.



Stevie Dawn Carter:
00:50:33
so much for having me.



Stevie Dawn Carter:
00:50:35
It's been a pleasure.



Johnny:
00:50:36
Thanks for tuning in.



Johnny:
00:50:37
I hope you've enjoyed the show.



Johnny:
00:50:38
And if you did make sure you are subscribed for future episodes, and



Johnny:
00:50:42
if you did get some useful takeaways from that, well, feel free to share



Johnny:
00:50:46
them with us on social media, but most importantly, perhaps the people,



Johnny:
00:50:49
you know, would get some great takeaways from this episode as well.



Johnny:
00:50:52
So please share the episode out with your friends or network that has the best



Johnny:
00:50:57
way you can say thank you for the show and consider it at that price of entry,



Johnny:
00:51:01
especially if your plan to come back or check out some more of our episodes.



Johnny:
00:51:06
Is there any really a month left now, before speaking influence starts to



Johnny:
00:51:09
change its name and branding and a whole host of other things, but we're still



Johnny:
00:51:13
going to be bringing you lots of great information and some amazing guests.



Johnny:
00:51:17
In fact, some of the guests I've already recorded with, and some of the



Johnny:
00:51:20
guests I have lined up just soup pub.



Johnny:
00:51:22
And I know you're going to love for me, especially if you are at all



Johnny:
00:51:25
interested in building influence and persuasion through podcasting as a



Johnny:
00:51:29
guest, as a host or other ways of using podcasting to grow and scale up business.



Johnny:
00:51:35
I'm not gonna say too much about that just yet, but we are going



Johnny:
00:51:37
to have a bit of a buildup to the rebranding and renaming of the show.



Johnny:
00:51:41
If you'd like to connect with me, one of the best ways to do that is to come and



Johnny:
00:51:44
join the Podfluencers Facebook group and come and connect with other people who



Johnny:
00:51:48
are looking to build up their influence and inspiration through podcasting.



Johnny:
00:51:52
And if you'd like to download my free ebook or take the quiz about how



Johnny:
00:51:56
podcasting can help your business, then visit my website, present influence.com.



Johnny:
00:52:00
You'll be able to do all those things for free.



Johnny:
00:52:02
And I look forward to connecting with you on another show very soon.



Johnny:
00:52:05
But for now, wherever you're going, whatever you're doing,



Johnny:
00:52:08
have an amazing rest of your day.