O TYM ODCINKU
The arts sector has relied on product-centric marketing for decades. This might have worked before the internet, but our world has changed profoundly in our lifetime. In today’s digital, global, customer-controlled world, the product-centric approach has become, at best, ineffective, and, at worst, a total turnoff.
If you want the kind of change that will actually move the needle, stop driving away potential patrons with egocentric marketing that ignores them, and start centering the customer.
It’s a pivot that has allowed countless industries—for-profit and non-profit—to unlock impressive growth.
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WYSZUKAJ MINIONE ODCINKI
Wyszukaj minione odcinki PIVOT: Customer-first strategies to unlock growth at your arts organization.
INNE ODCINKI W TYM PODCASCIE
You've heard me say this over and over: To reclaim its relevance and rebuild its audiences, the arts sector must pivot to an approach that centers the customer.
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Zastrzeżenie: Podcast i grafika osadzone na tej stronie pochodzą z Ruth Hartt, który jest własnością jego właściciela i nie jest powiązany ani wspierany przez Listen Notes, Inc.
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