WEBVTT
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And just like that, you're here.
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Welcome to the PBNJ podcast, where things get a little messy, a little bold, and definitely not fucking boring.
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We're serving up some real talk, some hot takes, some conversations you probably shouldn't have, but we're having them anyway.
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So settle in.
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This is PBNJ.
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Help us save the whales.
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Welcome back.
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We're here for a very special edition of the PBJ podcast.
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Um, the J is behind the scenes today.
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Woo woo! And the B is driving back with his boyfriend from whatever.
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They go on vacations all the time.
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They have so much fun together.
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Gabe's boyfriend is recklessly attractive, so I don't I don't blame him.
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Um and today we're here with Eli Marcus.
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Eli, thanks for coming.
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Hey, I'm excited to be here today.
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Yeah.
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So where are you from?
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I'm from this uh far-off galaxy called New York City.
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Oh, lovely of that?
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Yeah, like 80% of the Florida population.
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Yeah, pretty much.
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That's gonna go to 90% soon.
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Gotcha, gotcha, gotcha.
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Oh, well, that's good.
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Maybe the homes in New York will get affordable again.
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How about that?
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Well, they can't get worse than Florida.
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The rents just went up like I think 12% like in the last year.
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It's insane.
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Yeah, the rent rent gouging in the well, Florida has this same rent gouging problem.
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I mean, really, is there's it's tough because it's basically come the medieval like surf system where you had the landlord and like the serfs who like the serfs who worked like the crops in the fields, but then the the noble would take all the taxes from them, and so like he would get their crops and he would get basically back three quarters of the money he had paid them.
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So it was like this feudal system, and both well, most I think all of the major cities are becoming that way, but landlords are like, well, shit, if I can make 20% more money and nobody can do anything about it, like why wouldn't I?
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You know, it's amazing, nothing ever goes down, everything always goes up.
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It's just like uh an endless thing.
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And like, so you know, how much can you like if you have a bodega, how much can you charge for, you know, like an egg sandwich?
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Well, you know, to pay for the uh increase of uh of the of the uh prices of uh renting.
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Well, you know, um well governments print money, right?
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Because money is a physical thing and gets ratty and destroyed, and bills get destroyed, so you gotta make more.
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Um, not to mention if you want to pay for something like inflation takes time to come in.
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So if you wanted to buy a fighter jet, you just print how much money a fighter jet costs you pay for it, right?
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You'll deal with inflation tomorrow.
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Short-sighted American thinking.
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Um not to mention if you decide to have trade wars with all the people you get stuff from, stuff will get more expensive, right?
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So that's that's really the reason.
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And the people left to pay for it are the lower and middle income members of society, which uh I'm sure it makes life better for them.
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And God forbid if you have to uh use a lawyer, think about that.
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Like in the old days, you know, it's like uh$100 an hour.
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Now it's like$750.
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Who can afford$750 an hour?
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Like endlessly for like four or five years until a judge gets around to your case.
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And even past that, just the endless um continuances and you know, just drown you in litigation paperwork that even if you had a lawyer, like companies know they just gotta like they just gotta outweigh you until you get bored or run out of money.
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And so it doesn't matter if they're right or wrong, you have to be able to afford your ability to prove that they were wrong against this machine that has like endless money, endless lawyers, endless resources.
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Yeah.
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So are you a lawyer?
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I'm not a lawyer, but uh it's it's a rough system.
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I I I just think that you know, I feel bad for the uh middle to low class that has to engage a lawyer because you basically you're mortgaging your home just to and as you said, and like like you could be in the right, but you got to fight it for four years, you know, and you gotta stick it out and uh lawyers and oh you gotta pay for the uh paper clips.
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What think about it, like if you got a brain surgery, right?
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Yeah, you don't have to pay your brain surgeon who's saving your life endlessly every hour.
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You don't have to pay him for every phone call he makes to you, you don't have to pay him for paper clips and you know, and everything.
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It's it's like why only lawyers do you pay them endlessly?
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I think maybe it's I I don't know this to be true, I'm supposing right now, but I'm imagine it's to do with the fact that you don't know how long it will take for a case from start to end.
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And so therefore, I almost think of it kind of similar to a realtor, and I think realtors should start considering charging by the hour.
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Um, in the sense that like if someone's like, I want a house, right?
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You could get them a house in three days, you could get them a house in three years, right?
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A lot of it doesn't have anything to do with you.
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But whereas, like, as for a realtor, the longer that process takes, the less profit they make because the more upfront expenses they've shelled out to then get that payment at the end.
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Well, they could be tortured.
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The the lawyer system doesn't want to deal with that.
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They're like, look, if you want if this is gonna take forever, we're getting we're we're gonna we're gonna get paid relative to the time it takes us.
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Imagine you have to sell a hundred houses, uh, show somebody a hundred houses versus the person who walks right in into the first house and buys it right off the bat.
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It's like, oh my God, like how easy was that sale?
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I remember when I came to Florida and I was thinking about what to do and said, well, you should consider being a realtor, and that was what actually turned me off to it.
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Whereas that's what I got into finance.
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Like, if I sit with someone to become a client and it doesn't end up happening, at worst I lose 15 minutes.
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At worst.
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So I couldn't like that whole if I show you houses for six months and you don't buy from me, don't be surprised if the house burns down.
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It reminds me of uh Billy Crystal, he wrote this Broadway show in his book, I think, like 700 Sundays, right?
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But that was about his father.
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He only had 700 Sundays with his father.
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Can you imagine like you spend 700 Sundays showing somebody uh houses that they didn't buy?
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So are you a realtor?
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I'm not a realtor either.
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No, because what do you do?
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What do you do?
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Well, I do a lot of things, you know.
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Uh I'm uh a PR marketing guy.
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That's my primary thing that I do right now.
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But I've had interesting history in the past.
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Yeah?
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Yeah.
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What was interesting about it?
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Well, you know, I've done everything from produce Michael Jackson at Carnegie Hall to uh producing uh, you know, uh over 3,000 um events in New York City uh with celebrities and book authors and you know people who are pretty notable.
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And I've had over 4,000 uh clients in New York City, over 500 Broadway shows, over a thousand restaurants, tourist attractions, retailers, uh, you know, I've had some fun.
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Okay.
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Yeah.
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What was the highlight of all of it?
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I think the highlight is people like anything else and and the right people with the right heart.
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You know, I mean, I've dealt with billionaires, I've dealt with celebrities, but the ones that stand out are the people who are just kind and really uh don't throw their celebrity at you.
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Okay.
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Because, you know, when you're dealing with celebrities, it's mostly about them.
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Yeah.
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So, you know, you're kind of catering, you're kissing a little uh Tuchis, if you know what that word means.
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And uh, you know, it's sometimes it's nice when they're just real people and they relate to you and actually take somewhat of an interest in in you back.
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Who who was somebody that stood out to you that was just like awesome to do with?
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Well, uh Don Miguel Ruiz, who wrote a famous book called The Four Agreements.
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Um, you know, it's about the four agreements, uh four things in life that like don't take things personally, right?
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Which I think is really powerful because I I don't I I I don't think I've ever met a human being who didn't take things personally.
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But if you could master that one little uh agreement, you know, think about how you can change your life.
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But he was really the same way um uh you know on stage as he was off stage.
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And that's not always the case.
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You know, often they're on stage and you idolize them, they get off stage and like, oh, they're a nightmare.
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Well, I'm one of like the five people who've probably heard of who that person is.
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More than five people know who that is.
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Who's somebody, yeah?
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But like the name, if you said the book I knew, the moment you say the author's name alone, I'm like, I don't know who you're talking about.
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But um, who's somebody who like everybody would like kind of know that you were like they were just great?
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Daryl Strawberry was amazing, I thought, you know, and he just wrote a new book called Another Life because you know he he was really down and out, you know, he was uh into cocaine and drugs, and uh he got cancer and heart attack and all these things, and uh he just went down a really bad road and he completely transformed his life, became a uh pastor.
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He's on the road like 200 days a year, and he's just a tremendous individual now.
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Really?
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He's just somebody that everybody would know.
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I know who Dallas Robert was, but most people won't know that.
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Don't forget I'm an old guy here, you know.
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I'm going back generations.
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Uh, but you know, look, uh, I I don't know who everybody knows.
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Uh uh, I'm about to find out uh what was Michael Jackson like Limitless.
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Well, I didn't get too much of a of an interaction with him because he was surrounded by paparazzi and handlers and all that.
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So that was in uh Valentine's Day 2001 at Carnegie Hall.
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Okay, you know, so I can't really comment on him.
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Uh I'm about to find out uh about Fran Dresher because she's gonna come on my podcast, so that's gonna be exciting.
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And uh, we were in high school together, but uh we didn't get it much of a chance to uh to interact.
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So that that's gonna be interesting.
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We should have closed that deal.
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Um The Nanny is actually such a well-written show.
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Yeah, that was such a good show.
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Oh and I sat I sat on the bus going to high school uh while her and Peter Jacobson, her husband, who co-wrote with her, you know, they were probably thinking about the show maybe back then, who knows?
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She might have high school.
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Yeah, she did, yeah.
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Very cool.
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But uh they ended up uh you know breaking up and uh but they're still pretty good friends from what I hear.
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Yeah.
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Yeah, I don't know.
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Uh I think in the mammal kingdom, only coyotes made for life.
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If I if I under if I'm maybe I'm missing one or two, but only coyotes make made for life.
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No other mammals really made for life, right?
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And if you consider that humans live there are some mammals that live longer than humans, but humans have one of the longest lifespans of mammals.
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It's very hard to stay with one person your whole life.
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It is a it is a challenge, no question.
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Undoable, I'm saying it's a challenge.
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And people will often be like, Well, my grandparents stayed together forever.
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Yeah, your grandmother couldn't earn money, she had no choice but to be attached to your grandfather.
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She's probably miserable.
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So I mean, it's just it was the thing, right?
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Until the 70s.
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I love you, Panda.
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Women couldn't earn money until like the well, really the 80s.
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Like, what were they supposed to do?
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Like start, you know what I mean?
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And they couldn't vote until the 60s or own a credit card, I think until like the 70s or 80s, right?
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They couldn't Right, yeah.
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No, yeah, you had to get a husband's permission to get a credit card, right?
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Which, and you know, it's funny for me because in our culture, we consider women superior to men because women, I mean, it's not even a question, women are smarter than men, but um it's just funny to think about that because when you mentioned that I was like, man, they went through all that and then they broke up, and I was like, no, wait, like it's very hard to sit with one person your whole life because who you are and I realize every decade you become different than you were in some ways than the previous decade, or I would hope you become different.
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If you're the same person last decade as you were this decade, like you didn't accomplish anything last decade.
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Well, the reason they broke up actually uh is a whole podcast of you.
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Well, no, he was gay, shot your shot.
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So that might have a slight little uh to do with uh why they may have uh broken.
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Yeah, he toughed it out for a while, huh?
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That that grave train started rolling, and he's like they're like really best of friends.
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That's you know, but that's a little different than marriage, you know.
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So interesting fact, the uh female singer and Broadway star, who I wonder if you know her, you probably do, uh, who wrote the song for Fran Dresher and the nanny I've actually had on in this studio.
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Uh, she's a famous Broadway singer, songwriter, um, and good friends with Fran, actually.
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What's her name?
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I'm going to look her up on Instagram because she was in here.
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She was a client or a guest on the Arts Garage podcast, Culture Under Fire, and she was in here and she was very lovely.
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Because I'm I'm a big live theater connoisseur and brat.
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So, like I as a kid I did stage acting, and I've I have such a love, especially for the composition of music.
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One of my favorite things to watch is uh I don't know if you've ever watched the creation and composition of um uh Let It Go from Frozen, Adina Menzel, when she was doing the composition of it with uh I think it's actually also I don't know this is true, but I think it's her partner as well that does the writing for the the music she does in like uh Frozen and and and um Wicked and stuff like that.
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I I can't remember if that's her partner or not, but I always I f and it's probably because I used to be a writer of music.
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Um I have such an appreciation for all that stuff.
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So usually when you see a performance, or if I listen to a music album or I like a music album, I'll go on and look and like who's the actual writer of the music?
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Who like who wrote the songs?
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Oh, it's extraordinary.
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Uh I can't even imagine how somebody puts music together.
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I'm I'm I've been fortunate to have some really interesting interviews on my podcast.
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Bob Gaudio, who's uh Frankie Valley in the four seasons.
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I mean, he wrote most of the music.
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He um you know he was the producer, yeah.
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Yeah, he he produced uh like seven of uh of Neil Diamond's albums.
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Um quite extraordinary talent.
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Then then I had uh the He wrote Sherry uh for the yeah for the four seasons.
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That was their big breakup.
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Incredible songs, yeah.
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And uh then I had um the writing partner for Barry Manila, uh Bruce Sussman on my podcast as well.
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And you you know a lot of people don't know who he is, but it wouldn't be Barry Mantilow without Bruce Sussman.
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So, you know, it's a quite a prolific uh you know uh writing team there.
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It's really hard to write a song in the sense that like you have a blank canvas, right?
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Now you have to think about well, I guess everyone's process might be different, but in theory you start with a sound, right?
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And it could be a simple arrangement of chords or just a sound or just like a sound and you hear you hear in your head and you're gonna attempt to replicate it on an instrument, and it may be a sound you heard when you were out or something came to you in the shower, whatever the case is, right?
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Now you have that bass sound.
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Now you have to take all the other instrumentation and put it on in such a way that complements.
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So first you have to replicate the sound with an instrument of choice, then you have to add all the other instrumentation that comes with that on top, okay?
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Now that you've done that first bit, you now then need to come up with the lyrics that go with that.
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And that is actually probably Ann Hampton Callaway, by the way, is her name.
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Oh, yeah, she's a prolific uh artist that's uh it's in all the cabarets in New York City.
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That's right.
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Carlisle and all the lovely, she's been around for a decade.
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She's like a staple in New York, yeah.
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Oh, yeah.
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She was in, she's great, synonymous with cabaret in New York.
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That's right.
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Yeah.
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Nice lady.
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Love it.
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Love it.
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Yeah, yeah.
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But getting back to the song for the side.
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No, but like then you do the lyrics.
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Writing the lyrics is the easier part of a song.
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Finishing the lyrics is the hardest part of the song.
00:16:05.360 --> 00:16:06.159
It's easy.
00:16:06.240 --> 00:16:09.279
We always say, like, if you want to write a write a book, it's really easy to start.
00:16:09.360 --> 00:16:11.840
It's very difficult to end.
00:16:13.039 --> 00:16:23.279
Yeah, it it to me, uh, the whole thing, you're composing the music, uh, and that's why there's so many one-hit wonders out there because it's so hard to duplicate a uh a success.
00:16:23.759 --> 00:16:25.679
You don't know what people don't like, yeah, exactly.
00:16:25.759 --> 00:16:28.559
You know, so uh it's extraordinary the whole process.
00:16:28.720 --> 00:16:40.240
But you think about the Beatles, you know, they only had like seven years, and to think how many uh songs that people can can sing even today of the Beatles, they're absolutely extraordinary in seven years.
00:16:40.399 --> 00:16:51.200
I mean, some bands are around 25 years, and there's only maybe one song that you really, really like of the entire best band ever.
00:16:51.919 --> 00:16:52.159
I agree.
00:16:52.559 --> 00:16:59.519
I'm British, so like, yes, Sergeant Pepper's Sergeant Pepper's The Little Heart Club band is one of the most complete albums ever written.
00:16:59.679 --> 00:16:59.919
Yeah.
00:17:00.480 --> 00:17:05.839
I'm the Walrus is like, I don't even know how you that that's such a great oh what a song.
00:17:06.000 --> 00:17:14.720
But um The Beatles, one of the things they discovered is if you can repeat the chorus four times, you win.
00:17:15.839 --> 00:17:16.400
That's it.
00:17:16.720 --> 00:17:18.720
Start with the chorus, four repeats.
00:17:18.960 --> 00:17:19.920
Yeah, let it be.
00:17:20.000 --> 00:17:21.519
I think it has a lot more than that, even.
00:17:21.680 --> 00:17:22.319
Yeah.
00:17:22.799 --> 00:17:28.079
Uh I think they realize that like people attach less to verse lyrics than they do to chorus.
00:17:28.160 --> 00:17:31.440
So if you just repeat the chorus over and over and over, you're gonna win.
00:17:31.680 --> 00:17:32.799
And the Beals are very good at that.
00:17:32.960 --> 00:17:33.359
Simple lyrics.
00:17:33.680 --> 00:17:42.000
Speaking of songwriters, real quick to add to pop in, a lot of songwriters do not get any credit because people have no idea who they are.
00:17:42.160 --> 00:17:46.799
And all the glitz and the glamour of the actual singer gets the notoriety.
00:17:46.960 --> 00:17:50.640
Hence, you know, look about Dolly Parton, uh, I will always love you.
00:17:51.200 --> 00:17:58.799
People know that because she's Dolly Parton, but if she was not the huge megastar anyway that she was, would anyone really know?
00:17:58.960 --> 00:18:07.359
And I say that because my cousin wrote Dress Me Up in Your Love for Madonna, which was one of the biggest songs ever written by Madonna.
00:18:07.599 --> 00:18:12.400
And well, it wasn't written by her, it was written by my cousin, but no one knows who my cousin is, is the point.
00:18:12.559 --> 00:18:14.880
She was a professor at Juilliard, but she wrote this song.
00:18:15.039 --> 00:18:21.599
So I think there's a lot to be said with these songwriters out there, the immense talent that goes overlooked.
00:18:22.160 --> 00:18:22.480
True.
00:18:22.559 --> 00:18:36.559
But the one of the good things about being a songwriter, though, is like in theory, you put in the least work for your so when a song is made and they divide up how much of each dollar that comes in is gonna be split between the producer, the songwriter, performer.
00:18:37.039 --> 00:18:40.720
Some people argue that songwriter, you do the least work for the most return.
00:18:40.960 --> 00:18:43.599
Like the performer has to go out there and continuously perform it, right?
00:18:43.759 --> 00:18:52.480
That's where like the Beyonce sings is maybe it's different because she's Beyonce now, but like you know, Destiny's Child gets a song written for them, they write their own music, right?
00:18:53.119 --> 00:19:01.920
Most artists who have a song written for them and have a producer, you don't make any money off of the song itself, you make most of your money on when you go out and perform, right?
00:19:02.240 --> 00:19:05.440
The songwriter doesn't need any of that, the producer doesn't need any of that.
00:19:05.519 --> 00:19:09.039
They get the lion's share of every album sold or every song sold, right?
00:19:09.359 --> 00:19:20.000
Um, but I'm with you too, because I like for for example, one of my favorite bands, which is called The National, they're out of they're from Chicago.
00:19:20.319 --> 00:19:23.279
God, Chicago's so good at producing talent in all forms.
00:19:23.519 --> 00:19:28.160
Um their producer Aaron Desner, who writes half the music, right?
00:19:28.640 --> 00:19:36.799
What's funny is I love them, and then Taylor Swift, after her first whatever many albums, which I didn't particularly care for, puts out this four-album run.
00:19:36.880 --> 00:19:40.720
And I'm like, holy shit, this is so this is like right up my alley.
00:19:40.880 --> 00:19:42.160
Oh, this sounds so good.
00:19:42.319 --> 00:19:50.799
And as I always do, I go and say, I have to know who's a songwriter because if you've done 10, 12 albums, you have co-writers.
00:19:50.960 --> 00:19:57.839
It you can't, you don't nobody has the gas in the tank to write that many songs over that much time on their own.
00:19:58.000 --> 00:19:59.200
You just you don't.
00:19:59.359 --> 00:20:01.359
Um, unless you're Carol King.
00:20:01.519 --> 00:20:02.720
Or it'll all sound the same.
00:20:03.039 --> 00:20:11.440
Realistically, it'll all sound the same unless you're very lucky or very talented, which I'm not saying she's not talented, but still, and also if you want to have a new sound, you bring in people because then it's like adding spice to a dish, right?
00:20:11.519 --> 00:20:12.480
It gives a different flavor.
00:20:12.559 --> 00:20:19.039
And Aaron Desner is the producer and co-writer on those four albums that came out, and I was like, I knew it.
00:20:19.119 --> 00:20:20.480
I knew it, I knew it, I knew it.
00:20:20.640 --> 00:20:23.599
And then Noah Khan came out, and I'm like, man, why do I like the sound?
00:20:23.680 --> 00:20:26.079
And I'm like looking up, like, who's producing his shit?
00:20:26.240 --> 00:20:27.039
Aaron Desner.
00:20:27.200 --> 00:20:28.799
Gracie Abrams does an album I really like.
00:20:28.880 --> 00:20:30.160
I'm like, oh my god, that's so good.
00:20:30.319 --> 00:20:30.799
Who does it?
00:20:30.960 --> 00:20:32.960
Aaron Desner is the producer and co-writer.
00:20:33.119 --> 00:20:44.240
So it's like I I'm I'm in the small minority where I care about the songwriter because I've I've because I know the music from a more from the guts of it from being from being in that scene.
00:20:44.480 --> 00:20:53.279
Like the songwriter has such a big influence on whether or not you enjoy the song you're hearing, even if someone else is the one is the person performing it.
00:20:53.519 --> 00:21:00.000
You can have 10 different performers, but if it's the same songwriter and composer, that love you had for one of them is going to translate into the other nine.
00:21:00.079 --> 00:21:01.359
You'd be like, Why do I like this so much?
00:21:01.440 --> 00:21:01.920
I don't know why.
00:21:02.079 --> 00:21:03.200
This reminds me of something.
00:21:03.279 --> 00:21:05.519
And it's like it's right there in the details if you look it up.
00:21:05.759 --> 00:21:20.640
And getting back to Carol King, if you think about it, right, until the Broadway show Beautiful, a lot of people didn't realize how prolific her songwriting was in the 60s and how many different acts did she actually wrote for, you know, until she started, you know, uh singing her own music.
00:21:21.039 --> 00:21:22.319
She's a she's a genius, yeah.
00:21:22.559 --> 00:21:23.039
Carol King.
00:21:23.359 --> 00:21:27.039
So that's the um that's the pass sometimes it takes, right?
00:21:27.279 --> 00:21:35.599
Was is um like Neo used to write for Rihanna, and the Dream used to write for Rihanna, like that song Umbrella, Rihanna's Umbrella.
00:21:36.240 --> 00:21:42.079
Dream wrote that, and then Dream released three or four albums, and I don't know, he crushed it.
00:21:42.160 --> 00:21:44.160
Like people, like you know, he just blew up.
00:21:44.319 --> 00:21:52.000
And then Neo came out of the background after writing um uh single uh to the left, to the left, that'd be honest.
00:21:52.160 --> 00:21:52.240
Yeah.
00:21:52.319 --> 00:21:53.039
What the hell is that called?
00:21:53.119 --> 00:21:54.000
Uh Irreplaceable.
00:21:54.559 --> 00:21:55.440
Irreplaceable, right.
00:21:56.000 --> 00:21:59.759
Neo wrote that song, and then went on to have yeah, yeah, and then he went on to have his.
00:22:00.240 --> 00:22:02.319
Own his own musical career.
00:22:02.480 --> 00:22:10.480
So it seems like that is, and it's actually an interesting path, and it probably makes a lot of sense because breaking into the music industry is really hard, right?
00:22:10.720 --> 00:22:22.160
But if you came in as a writer and create all these relationships so people perform off of your stuff and you build clout, it becomes easier to transition into your own career because you have all of those people who know you to support you.
00:22:22.319 --> 00:22:28.720
And so you're not like you're not just another voice in the room shouting amongst the other billion voices, you have some weight behind you.
00:22:28.960 --> 00:22:30.319
It's called proximity, you know.
00:22:30.400 --> 00:22:35.599
The closer you are to somebody who's already at the top, you know, the quicker you're gonna get to the top.
00:22:35.839 --> 00:22:41.039
But a lot of them, I mean, if you if you wrote replaceable, right?
00:22:41.200 --> 00:22:45.920
Like you probably don't have to do much anymore financially to sustain your life, right?
00:22:46.400 --> 00:22:52.559
Because every state, if you've ever gone to any sports stadium, there are certain songs that get played all the time.
00:22:52.960 --> 00:22:56.640
I remember this uh summer I lived with this family.
00:22:56.720 --> 00:22:58.079
It was my first summer after college.
00:22:58.160 --> 00:23:01.200
I was from the Bahamas in Massachusetts, didn't want to go home, lived in New Hampshire.
00:23:01.440 --> 00:23:13.519
And the guy I'm living with, he mastered albums, he did the mastering for music albums, and he was telling me a story about a friend of his who went into some record studio to get notice or whatever, whatever.
00:23:13.680 --> 00:23:21.440
And this old guy sitting there and starts giving this young kid advice, and the young kid being arrogant, and and you know, it's whatever is like, why is this old guy talking to me?
00:23:21.599 --> 00:23:28.640
And the old guy's like, the key is just to reduce to to produce something people want to play over and over at all different things.
00:23:28.799 --> 00:23:32.640
And so the young kid looks at the old guy and he's like, All right, old geezer, what did you write?
00:23:32.720 --> 00:23:34.319
And he said Rudolph the red-nosed reindeer.
00:23:34.480 --> 00:23:35.279
Oh, yeah, yeah.
00:23:35.519 --> 00:23:40.319
So, like, and he's like, That was my one hit, and didn't have to work again.
00:23:41.440 --> 00:23:48.240
So, what in your space in PR and marketing, is it is there a translation like that?
00:23:48.319 --> 00:23:52.400
Like, you create proximity with a lot of these people and it allows you to kind of boost your own thing.
00:23:52.640 --> 00:23:56.240
Well, there was a guy by the name of Lynn Manuel and Miranda that nobody ever heard of.
00:23:56.480 --> 00:24:02.799
And uh, you know, we had this theater called 37 Arts Theater, which is also called the Mikhail Burishnikov Theater.
00:24:02.960 --> 00:24:08.640
Uh, no one's ever heard of the theater, you know, the 37th Street between like 9th and 10th off the beaten path.
00:24:08.799 --> 00:24:11.599
So they put the the show together called In the Heights.
00:24:11.680 --> 00:24:11.839
Yeah.
00:24:11.920 --> 00:24:14.000
And I'm like, uh, you know, let me check this show out.
00:24:14.079 --> 00:24:18.559
And I went there third preview, uh, and it was like absolutely amazing.
00:24:18.720 --> 00:24:21.519
And we brought all the hotel conciers in to see the show.
00:24:21.599 --> 00:24:30.240
I uh that's part of what I did in New York City, is I would get all the influencers to come in and see the show so they can then tell the whole world that's coming into all the hotels.
00:24:30.400 --> 00:24:32.799
And uh so yeah, we brought all the conciers in.
00:24:32.880 --> 00:24:35.839
And then I love the show so much that I did a second night.
00:24:35.920 --> 00:24:36.559
I never did that.
00:24:36.720 --> 00:24:39.119
I've I've worked with uh hundreds of shows.
00:24:39.200 --> 00:24:41.839
Uh so I really like this show, it was amazing.
00:24:42.000 --> 00:24:46.079
Uh, and before you know it, you know, the uh show got very popular, went to Broadway.
00:24:46.160 --> 00:24:50.000
When I went to Broadway, I did a third night, also unprecedented.
00:24:50.160 --> 00:24:55.279
Um, the only mistake I made is I didn't put any shekels in uh in Hamilton.
00:24:56.319 --> 00:25:00.960
Uh I knew his genius, but you know what held you back?
00:25:01.200 --> 00:25:04.799
Uh well, I mean, I wasn't really a Broadway investor, I was a marketing guy.
00:25:05.039 --> 00:25:06.160
So I marketed the shows.
00:25:06.240 --> 00:25:08.400
I really wasn't investing in them.
00:25:08.640 --> 00:25:11.039
So uh but in retrospect.
00:25:11.279 --> 00:25:12.319
Did you tell it was a hit though?
00:25:12.400 --> 00:25:13.359
Like when you were like, okay.
00:25:13.599 --> 00:25:16.640
Oh, Hamilton was, you know, that was that was pretty clear right off the bat.
00:25:16.799 --> 00:25:19.279
You know, it was like, you know, this guy is genius.
00:25:19.359 --> 00:25:22.079
I I I knew he was genius in in in the heights.
00:25:22.160 --> 00:25:23.759
He had something that no one else had.
00:25:23.920 --> 00:25:31.359
I mean, just the rapping from the stage that was never really done before, and the way he did it in his style was just like home run.
00:25:31.759 --> 00:25:39.680
I mean, for me to get behind something three times like that, yeah, you know, so yeah, so that that was my favorite Broadway story.
00:25:40.160 --> 00:25:41.039
Well, keep it right.
00:25:41.440 --> 00:25:44.240
I remember when Google was becoming a thing.
00:25:44.319 --> 00:25:49.920
I was I didn't have any money at the time, but I like wanted to, and it made so much sense to me because Yahoo is the way people used to search before.
00:25:50.079 --> 00:25:53.920
And Yahoo used a single a simple string search, whereas Google did not.
00:25:54.160 --> 00:25:56.319
Google used a more relevant search.
00:25:56.480 --> 00:26:09.359
So Yahoo, if I don't know if you remember the early times of the internet, Yahoo, if you wanted to search something, it would look like if you searched the word like green, it would look up like how many times does the word green appear in this thing, and that's how it would organize like the order in which you saw things, right?
00:26:09.599 --> 00:26:13.599
And then Google came and used an algorithm that wasn't, it was relevance.
00:26:13.759 --> 00:26:19.519
And I was like, fuck, if I was in a high school kid and had some money, like this would be I would dump money into this, it just made sense to me.
00:26:19.599 --> 00:26:23.440
So sometimes you're in that space, and I feel like when you see it, I'm just I'm surprised you didn't jump it.
00:26:23.519 --> 00:26:25.279
I would have been like Well, I didn't jump on Google.
00:26:25.680 --> 00:26:27.359
No, I mean on on Hamilton.
00:26:27.519 --> 00:26:41.359
Yeah, well, I didn't jump on a lot of shows that made tons of money, but you know, four out of five shows lose money, so you can also make it up uh a lot of times on the road, so it's a little misleading, those those statistics.
00:26:41.519 --> 00:26:43.119
But Broadway, four out of five fail.
00:26:43.279 --> 00:26:44.000
So how does this work?
00:26:44.079 --> 00:26:48.160
Because I'm a big Broadway snob, but I don't know the guts of it.
00:26:48.400 --> 00:26:54.319
So someone writes a show, yeah, and it's like I would like other human beings to see the show so I can make money.
00:26:54.480 --> 00:26:54.720
Yep.
00:26:54.880 --> 00:26:55.119
Okay.
00:26:55.519 --> 00:26:57.200
How do they then get on Broadway?
00:26:57.519 --> 00:27:01.200
Well, they're the ones that make the money, the writers, you know, because they're guaranteed the money.
00:27:01.279 --> 00:27:04.559
The the people who are investing in it, you know, the producers, they're they're the ones that live.
00:27:04.880 --> 00:27:06.720
So the way it starts is a group of people write it.
00:27:06.799 --> 00:27:07.680
What's the what's the path?
00:27:07.759 --> 00:27:09.519
So a group of people write a show, right?
00:27:09.680 --> 00:27:11.359
And then they pitch it to producers.
00:27:11.440 --> 00:27:12.000
How does that work?
00:27:12.160 --> 00:27:20.400
Is that pretty much, you know, they they do stage readings and see where the popularity to see if uh the end of the day, it's all about whether the investors are willing to invest.
00:27:20.559 --> 00:27:20.720
Right.
00:27:20.880 --> 00:27:28.559
So if there's enough investors willing to invest, hey, whatever you wrote is is successful, you know.
00:27:28.799 --> 00:27:33.839
And if enough people aren't willing to invest, you you can write uh, you know, Moby Dick, it's not gonna matter.
00:27:34.400 --> 00:27:39.680
So how do you so okay, so you write it, you pitch it to producers, and someone's like, All right, I'll invest in the workshops, yeah.
00:27:40.160 --> 00:27:40.720
Workshops?
00:27:40.880 --> 00:27:43.759
Yeah, they do the workshops, and that's when they bring in the investors.
00:27:43.920 --> 00:27:44.160
Okay.
00:27:44.240 --> 00:27:45.839
Uh, and the investors hopefully, you know.
00:27:46.079 --> 00:27:48.799
So they pitch a bunch of stuff and the investors say we want this one, we don't want this one.
00:27:49.200 --> 00:27:49.839
Okay, exactly.
00:27:50.079 --> 00:27:50.799
So you did that.
00:27:50.960 --> 00:27:53.119
Then how do you get it onto Broadway?
00:27:53.200 --> 00:27:57.680
Because I can imagine there's a lot of people who would like to be in the space, and so there's a competition there.
00:27:58.000 --> 00:28:04.880
Well, you know, uh my friend Dion, who's an international recording artist and he's sold tens of millions of records, he's a legend.
00:28:04.960 --> 00:28:08.240
Uh, you know, they're writing a show right now, it's called The Wanderer.
00:28:08.319 --> 00:28:12.240
It's actually been played um, you know, in New Jersey at a smaller theater.
00:28:12.319 --> 00:28:13.359
So they're trying to get on Broadway.
00:28:13.599 --> 00:28:14.079
The Wanderer?
00:28:14.240 --> 00:28:15.119
But yeah, The Wanderer.
00:28:15.279 --> 00:28:20.319
Well, that was his one of his favorite songs, The Wanderer, which is which was huge in the 60s.
00:28:20.480 --> 00:28:23.759
But I'm I'm dating myself, you know, 60s is a long time ago.
00:28:24.000 --> 00:28:30.000
And so, anyhow, uh the the number one challenge is just trying to find a theater because they're all occupied.
00:28:30.079 --> 00:28:32.720
So, you know, it's a struggle just to get a Broadway theater.
00:28:32.799 --> 00:28:34.000
There's only so many of them.
00:28:34.160 --> 00:28:36.720
There's a lot more shows written than there are theaters.
00:28:36.960 --> 00:28:37.680
How does that work?
00:28:37.759 --> 00:28:42.640
Because, like, for example, the Lion King was in this huge theater with an escalator and all this art inside, right?
00:28:42.720 --> 00:28:45.359
Like, how do you get true?
00:28:45.599 --> 00:28:46.880
How do you get that space?
00:28:47.039 --> 00:28:49.920
Like, is that does somebody own that space and you have to like rent it from them?
00:28:50.079 --> 00:28:53.359
Yeah, yeah, there's really made three major theater owners, you know, out there.
00:28:53.440 --> 00:29:03.119
You know, you got uh the uh Schuberts who are the largest, and then you have uh the Needlanders, and then you have uh uh the Jew Jamson theater owners.
00:29:03.200 --> 00:29:09.200
And so those are the three biggest, and I think one of them has been bought up by somebody else, or that name has changed by now.
00:29:09.359 --> 00:29:10.400
Uh, but that's it.
00:29:10.480 --> 00:29:16.319
Uh it's it's kind of a little monopoly of three major entities that own these theaters.
00:29:16.559 --> 00:29:17.359
Do they price fix?
00:29:17.519 --> 00:29:17.759
Yeah.
00:29:18.079 --> 00:29:25.359
Well, I'm sure they, you know, I don't know if they price fix, but uh yeah, I'm sure they're very competitive and they know what each other's are are doing.
00:29:25.440 --> 00:29:29.440
So they they so then you pitch to them and they choose who they want to come into their show.
00:29:29.680 --> 00:29:33.759
Yeah, and and then they'll often be part of the uh show as well as a as a producer.
00:29:33.920 --> 00:29:34.079
Okay.
00:29:34.319 --> 00:29:41.440
Yeah, so that's part of often part of the uh negotiation is is we're gonna be part of this uh producing team as well.
00:29:41.920 --> 00:29:45.119
Because they're actually producing or they want the producing royalty credit.
00:29:45.359 --> 00:29:49.359
Well, uh, I think really they they want the uh the dollars at the end of the day.
00:29:49.680 --> 00:29:50.559
Exactly, the royalty credit.
00:29:50.640 --> 00:29:50.799
Okay.
00:29:51.359 --> 00:29:51.599
I'm here.
00:29:51.759 --> 00:29:52.559
They're landlords.
00:29:52.720 --> 00:29:53.359
I'm here, okay.
00:29:53.519 --> 00:29:56.880
They're not worried about whether they're getting into the play bill or not.
00:29:57.279 --> 00:30:00.079
But let's say, so you said like so something goes on Broadway, right?
00:30:00.160 --> 00:30:00.880
And it has its run.
00:30:00.960 --> 00:30:04.079
I don't know how that works, like how they determine how long something's gonna stay on Broadway.
00:30:04.319 --> 00:30:09.440
Yeah, often they have open-ended runs, and other times they have predetermined like 10-week engagements.
00:30:09.519 --> 00:30:13.599
Okay, you know, because they already have somebody else that they're gonna put like later on.
00:30:13.680 --> 00:30:20.000
Uh so they like we have a window here where we're gonna be empty for 10 weeks, so you can come on in and do how long it takes to turn around.
00:30:20.079 --> 00:30:25.039
Like, does Lion King finish on a Friday and someone else is done on a Monday?
00:30:25.839 --> 00:30:28.960
Oh, in terms of uh emptying the theater, it never happens that quickly now.
00:30:29.039 --> 00:30:29.119
Okay.
00:30:29.519 --> 00:30:36.720
They gotta de-install the place and there's a whole process, and you know, so it it usually takes a few months uh to to do that.
00:30:36.960 --> 00:30:42.400
Because some like the NFL stadiums, like they'll they'll have the Giants in there on one day and the Jets in the United States.
00:30:42.559 --> 00:30:43.039
Oh, that's amazing.
00:30:43.119 --> 00:30:44.160
Yeah, they're they're turning it on the street.
00:30:45.279 --> 00:30:46.559
It's like a different stadium.
00:30:46.799 --> 00:30:57.680
I used to work in Madison Square Garden, and uh, you know, one day they're playing the Knicks are playing, and then like they're I'm there and they're literally uh yeah, you can see them removing the boards and the uh ice is underneath it.
00:30:57.759 --> 00:30:58.000
Right.
00:30:58.160 --> 00:31:01.039
And they're cultivating that, and then the next night the Rangers are playing the money.
00:31:01.200 --> 00:31:01.599
That's what I'm saying.
00:31:01.839 --> 00:31:03.200
How the heck did you do that?
00:31:03.519 --> 00:31:05.519
Yes, I didn't I didn't know if the theater had gotten there.
00:31:05.759 --> 00:31:11.200
Okay, so say, so now but you were saying a lot of m-you saying a lot of the money's made off of Broadway, so your Broadway engagement ends in.
00:31:11.759 --> 00:31:12.640
Out of town, actually, yeah.
00:31:12.880 --> 00:31:13.599
Out of town, yeah.
00:31:13.759 --> 00:31:17.680
So that ends and then you like just go on tour.
00:31:17.759 --> 00:31:19.119
Is it like a musical artist going on tour?
00:31:19.279 --> 00:31:25.920
You know, you know, you can you rent your uh performance to uh other theaters around the country who, you know, will play their own.
00:31:26.000 --> 00:31:26.079
Okay.
00:31:26.240 --> 00:31:30.400
So you get the rental fees as well, you know, the rights to the show.
00:31:30.640 --> 00:31:35.359
Like right down here, like the Kravis Center will play almost every Broadway show at one point, right?
00:31:35.519 --> 00:31:37.039
But they're very limited runs.
00:31:37.119 --> 00:31:38.400
Sometimes I don't even know how they do it.
00:31:38.480 --> 00:31:43.039
Like, how do you do a Broadway show, install it, and then you're gone like six days later?
00:31:43.200 --> 00:31:43.440
Right.
00:31:43.599 --> 00:31:48.319
Like that's a lot of rehearsal, a lot of time, a lot of energy, and then poof, you're gone.
00:31:48.640 --> 00:31:54.640
Yeah, I was on, I mean, I went to I went to see the Nutcracker because my niece was in it at Christmas.
00:31:54.799 --> 00:31:55.839
Let me tell you something.
00:31:56.000 --> 00:32:01.519
The Nutcracker, the second half, could be used as prisoner of war torture.
00:32:03.119 --> 00:32:08.799
I don't know if I've ever been to the worst quarterboard again in my life is the second act.
00:32:08.880 --> 00:32:18.559
The first half, the nutcracker, has one scene that is arguably one of the most incredible things I've ever seen done on live theater.
00:32:18.720 --> 00:32:25.920
But the second half is just like so New York City Ballet was my client, and uh that would be their flagship, is the nutcracker, you know.
00:32:26.000 --> 00:32:32.400
So uh for the it's like an album, you endure the album to get to the one or two songs that you really want to hear.
00:32:32.720 --> 00:32:35.119
So I am I am not such a person.
00:32:35.279 --> 00:32:48.000
I am someone that when an album, let's say there's a hit song and an album comes out, I will find that and I don't know if there's a way for everybody, and Janine, I I know you're an artist too, so I'm interested for your take on this.
00:32:48.160 --> 00:32:49.920
Like, I'll just give an example.
00:32:50.079 --> 00:32:55.519
So Third Eye Blind, who's one of my favorite bands, had that semi-charm life song, right?
00:32:55.680 --> 00:32:57.279
That was huge in the 90s, everyone knows it, right?
00:32:57.440 --> 00:32:59.119
The album came out, I bought that album, right?
00:32:59.599 --> 00:33:02.480
So the song is good, listen to it, right?
00:33:02.640 --> 00:33:05.920
But I discovered two or three more songs on the album I really like, okay?
00:33:06.880 --> 00:33:17.920
Check this out six months later, I will be over those songs, but have developed an incredibly deep love for three other songs on the album.
00:33:18.480 --> 00:33:20.720
And then a few months later, the last few.
00:33:20.880 --> 00:33:28.799
So it's like I end up loving the entire thing, but it's almost like the way like certain crops grow at this time of year, and then certain crops grow this time of year.
00:33:28.960 --> 00:33:33.680
I will like slowly transition my love across the entire like there's never like oh the song's just shit.
00:33:33.839 --> 00:33:36.319
I mean, I'm sure there are albums like that, but like albums that I really love.
00:33:36.400 --> 00:33:41.039
It's like I loved different parts of the album at different seasons in the year.
00:33:41.359 --> 00:33:55.440
Yeah, you know, like you know, Dolly Port just passed away, and you know, sometimes people didn't realize the kind of music that she actually had that they ended up loving when they started hearing it because people started playing it, you know, like Jolene, like that's all you hear in the last few days.
00:33:55.599 --> 00:33:59.920
And some people like, oh yeah, I kind of heard that song, but I never really dug into it.
00:34:00.000 --> 00:34:02.640
And like now, like they can't get it out of their head.
00:34:02.799 --> 00:34:09.039
So like Jolene, Jolene, you know, so yeah, I mean like I'm I'm a big Swifty, Taylor Swift.
00:34:09.599 --> 00:34:10.719
You probably heard her.
00:34:10.960 --> 00:34:23.440
Um I am like months and months later, like there are certain songs that I heard once or twice that I just keep reciting in my head, and I'm like, God, I like I haven't even heard the song in like six months.
00:34:23.519 --> 00:34:28.079
How is this like one lyric burning its head like its way into my head now after all this time?
00:34:28.239 --> 00:34:33.119
And now I'm going back and like getting that song I listened to once or twice, but like didn't give too much to that.
00:34:33.199 --> 00:34:35.039
Now I'm just like I can't stop listening to.
00:34:35.280 --> 00:34:36.400
You know what a fun fact is?
00:34:36.559 --> 00:34:39.760
Dolly Parton was the very first concert I ever went to.
00:34:39.920 --> 00:34:40.719
I was eight years old.
00:34:41.199 --> 00:34:42.639
Oh wow, where was that?
00:34:43.679 --> 00:34:46.880
I want to say it was in Fort Lauderdale or Miami.
00:34:46.960 --> 00:34:49.840
I remember going with my cousin and our moms.
00:34:49.920 --> 00:34:56.719
Uh it was like a it was a fun fun girls thing to do, and she was spectacular.
00:34:56.880 --> 00:35:01.519
And uh it was just it was she's one of a kind, Dolly Parton, one of a kind.
00:35:01.679 --> 00:35:07.039
And on a on a side note, I danced in the nutcracker for nine years uh at the Kravis Center.
00:35:07.199 --> 00:35:09.440
Uh the second half is my absolute favorite.
00:35:09.599 --> 00:35:15.679
I love Tech Hosky, and I can probably recite every note to uh the Nutcracker.
00:35:16.320 --> 00:35:21.360
Yeah, and the second half that one guy comes back on the stage like five times and does that dance again.
00:35:22.000 --> 00:35:22.480
Oh, I love it.
00:35:22.559 --> 00:35:23.760
It's dancing around the world.
00:35:23.840 --> 00:35:28.239
You've got the Chinese, the Arabian, you've got, I mean, it it's the best.
00:35:28.400 --> 00:35:29.039
It's the best.
00:35:29.280 --> 00:35:30.880
Dancing all over the world, it's the best.
00:35:31.199 --> 00:35:32.239
I you know what's funny?
00:35:32.320 --> 00:35:34.000
Have you seen the movie Sinners yet?
00:35:34.880 --> 00:35:35.599
I don't know.
00:35:35.840 --> 00:35:36.639
Okay, it's okay.
00:35:36.800 --> 00:35:43.599
It's uh it's uh the guy who did Black Panther did it, and it's about a juke joint in the I think it's in like the 20s.
00:35:43.760 --> 00:35:54.239
I think it might have been the 20s, yeah, because it's during Prohibition, um, where these black people they want to create a juke joint, which is like, you know, like a party spot that has alcohol when alcohol was illegal, okay?
00:35:54.800 --> 00:36:02.800
And the idea behind it is there's this guy who's a vampire, but what he wants is he wants to come and take people who have great musical talent.
00:36:03.679 --> 00:36:14.079
And what and the idea is that certain there are certain musicians that are so good, so good that their skill can like transcend time into the past, into the future.
00:36:14.400 --> 00:36:23.039
And there's this scene, and it's one of the best scenes in cinema I've ever seen where the kid who's like the artist he's playing on is he's playing on his guitar.
00:36:23.599 --> 00:36:51.679
And you start seeing artists from like, you know, back where dudes were like beating drums back in like old Africa to like, you know, the Chinese interpretive dancers to like modern ballet, to like modern hip-hop, to like violinists, and it's like this whole thing that even they're in this 20 spot, you said you start seeing all these people who are great artists from all these different time periods in that spot at the same time, and seeing that dancing and music from all around the world was incredible.
00:36:51.760 --> 00:36:57.920
So I do get where you're coming from when it comes to the nutcracker because I'm here sitting saying, like, oh, I didn't like that, but I do like that concept.
00:36:58.000 --> 00:37:00.000
I don't know why it didn't resonate to me in that moment.
00:37:00.079 --> 00:37:01.199
Maybe I was just maybe I was just tired.
00:37:01.519 --> 00:37:02.400
You're evolving, you see.
00:37:02.559 --> 00:37:08.079
It kind of reminds me of that the nutcracker reminds me of Epcot, like around the world.
00:37:08.159 --> 00:37:09.440
That's why I like the Nutcracker.
00:37:09.519 --> 00:37:15.760
You know, when you go to Epcot and you're like, you go to Mexico and you go to, you know, Germany, and it's kind of like dancing around the world.
00:37:15.840 --> 00:37:33.840
I like I I love that I like the costumes, but also I did there's different renditions, which probably could have been why you were aboard because like Miami City ballet's interpretation of Tychoski's The Nutcracker is gonna be very different from where I danced, which was Ballet Florida's Marie Hale's rendition of the Nutcracker.
00:37:34.000 --> 00:37:42.559
So, like every every ballet academy is gonna have and dance companies gonna have their own version of the actual dance.
00:37:42.880 --> 00:37:46.480
It seemed very traditional, and I'm not I tend to not gravitate toward that.
00:37:47.119 --> 00:37:52.719
I would love to see some, oh my god, one of my favorite things in the world is to see other people's interpretations of the same thing.
00:37:52.800 --> 00:37:53.599
I love that shit.
00:37:53.760 --> 00:38:01.280
Or whenever someone's like, oh, we're gonna make a new Batman movie, I'm like, I'm probably gonna like it, but I'm interested to see your take on what that world would look like.
00:38:01.440 --> 00:38:09.760
Or if someone does a dystopian future thing, I'm just curious to see that person's take on what that would be like compared to what other people have thought it would be like.
00:38:10.079 --> 00:38:16.880
So I love seeing other people like just their renditions, or even like I heard just I don't even know.
00:38:17.039 --> 00:38:27.280
So there's this a cappella group on Instagram, it's these four black dudes, and all of like the show intros from the 90s, like Family Matters or like DuckTales and all this stuff, they do them all a cappella.
00:38:27.440 --> 00:38:29.679
Oh, I saw that on Instagram, yeah.
00:38:30.239 --> 00:38:31.280
That was fantastic.
00:38:32.000 --> 00:38:32.320
So good.
00:38:32.719 --> 00:38:33.840
DuckTales, woo!
00:38:34.159 --> 00:38:34.880
Oh, so good.
00:38:34.960 --> 00:38:38.559
And so, which is another thing we should talk about sometime during the 90s.
00:38:38.800 --> 00:38:44.239
The amount of investment they put into jingles for the beginning of shows was like they went hard.
00:38:44.400 --> 00:38:45.920
They invested hard nowadays.
00:38:46.000 --> 00:38:46.480
They don't care.
00:38:46.559 --> 00:38:52.320
It's like you don't even show opening credits, but whew, in the 90s, I don't know if were you a big 90 show watcher?
00:38:52.480 --> 00:38:58.880
There used to be this thing called TGIF where it was all these Friday night shows like Family Matters and Step by Step and all that that was like the highlight of the week.
00:38:59.119 --> 00:39:05.679
Yeah, I I was uh a 70s and 80s kid, you know, so I can I can't probably tell you all the jingles from those shows.
00:39:06.480 --> 00:39:06.559
Sure.
00:39:06.719 --> 00:39:07.440
Did you watch Dallas?
00:39:07.599 --> 00:39:15.039
Uh actually I interviewed somebody from Dallas, uh, you know, so uh I've watched uh pretty much every major show back in those days.
00:39:15.360 --> 00:39:16.639
Oh, dope, nope, nope.
00:39:16.800 --> 00:39:18.639
So I know we went on a wild tangent.
00:39:18.719 --> 00:39:19.920
Just wanted to get real quick.
00:39:20.000 --> 00:39:22.320
So so right now, do you you still do the marketing?
00:39:22.559 --> 00:39:24.000
Yeah, I do PRM marketing.
00:39:24.079 --> 00:39:27.760
So I right now, like I represent a world-class artist and sculptor.
00:39:27.840 --> 00:39:27.920
Okay.
00:39:28.079 --> 00:39:29.920
And he's doing a statue of sculptor.
00:39:30.079 --> 00:39:34.960
He's he's doing a actual statue of the Taylor Swift of her day.
00:39:35.920 --> 00:39:38.000
Now, again, if you're Gen Z, you probably don't know her.
00:39:38.719 --> 00:39:40.320
Well, Stephen X, Connie Francis.
00:39:40.639 --> 00:39:41.679
Connie Francis, yeah.
00:39:42.159 --> 00:39:51.760
She did a song called Where the Boys Are, which was also like a 1962 movie, which also starred uh uh George Hamilton, where he kind of got his fame as well.
00:39:51.920 --> 00:39:54.719
So uh, you know, she sold tens of millions of records.
00:39:54.880 --> 00:39:57.920
In fact, she went so viral last year, believe it or not.
00:39:58.079 --> 00:39:58.400
Oh, wow.
00:39:58.559 --> 00:40:01.119
Uh, because uh some people started to lip sync her.
00:40:01.519 --> 00:40:10.559
There was 80 billion uh actual TikTok uh, you know, um reminisce of what she did, or renditions, whatever you want to call it.
00:40:10.639 --> 00:40:11.679
Uh 80 billion.
00:40:11.760 --> 00:40:12.480
Can you imagine that?
00:40:13.280 --> 00:40:14.719
Did she get a royalty for that?
00:40:15.039 --> 00:40:16.079
That's a great question.
00:40:16.159 --> 00:40:17.039
She should have, right?
00:40:17.280 --> 00:40:22.159
Because I know for like ask having these different trackings, like even if you get played in an elevator, they send you a royalty.
00:40:22.320 --> 00:40:24.239
I don't know if TikTok fell under that scope yet.
00:40:24.480 --> 00:40:30.159
Well, she passed away last year, so her estate hopefully would be getting some of that, but you would think that she would, you know.
00:40:30.239 --> 00:40:33.280
But so yeah, so we're putting a a a statue together.
00:40:33.440 --> 00:40:35.920
Hopefully it'll end up on Fort Lauderdale Beach.
00:40:36.000 --> 00:40:39.039
She actually made Fort Lauderdale spring break with that movie.
00:40:39.119 --> 00:40:40.960
That's where it's the whole craze started.
00:40:41.119 --> 00:40:41.199
Really?
00:40:41.440 --> 00:40:42.719
From Connie Francis, yeah.
00:40:43.199 --> 00:40:47.039
So uh it would be very apropos to have her statue right there.
00:40:47.199 --> 00:40:53.119
And then we just met with the president of FAU, Adam Hasner, and they're building a new Holocaust Center.
00:40:53.199 --> 00:41:04.000
So we're talking about putting a statue there as well of probably the most well-known uh person who's affiliated with the Holocaust, Ellie Wizell, who wrote a famous book called Night.
00:41:04.239 --> 00:41:04.559
Yeah.
00:41:04.719 --> 00:41:09.039
So uh yeah, so that's uh uh you know it's hard to read that in school at St.
00:41:09.199 --> 00:41:09.519
Andrews.
00:41:09.760 --> 00:41:10.400
Yeah, St.
00:41:10.480 --> 00:41:11.920
Andrews, like 80% Jewish, yeah.
00:41:12.079 --> 00:41:12.320
Yeah.
00:41:12.400 --> 00:41:16.960
So uh, you know, we're uh I represent anybody who wants some good PR.
00:41:17.360 --> 00:41:18.079
I love this.
00:41:18.400 --> 00:41:26.000
And and what I do is kind of unique is I put in not just PR, I do marketing, I do branding, I do podcasting.
00:41:26.079 --> 00:41:30.800
So I kind of give people greater value than just a one-dimensional PR anchor.
00:41:30.960 --> 00:41:31.519
Right.
00:41:31.840 --> 00:41:36.400
At a lesser cost than most of these PR people, just to throw that in.
00:41:36.639 --> 00:41:38.239
Well, marketing is the most important thing, right?
00:41:38.320 --> 00:41:42.400
Sales is a direct translation to people knowing you exist and wanting your thing.
00:41:42.559 --> 00:41:45.360
And they can't want your thing unless they know your thing exists, right?
00:41:45.760 --> 00:41:50.719
Well, you can have the best product or the best service, or you can be the best singer without PR.
00:41:51.039 --> 00:41:53.679
You know, it's kind of hard to get your yourself out there.
00:41:53.760 --> 00:41:55.679
So it's all about PR at the end of the day.
00:41:55.920 --> 00:41:59.119
So for those who are like looking for some PR, how do they find you?
00:41:59.360 --> 00:42:01.199
Uh well, not too hard to find me.
00:42:01.360 --> 00:42:06.880
They can uh you can listen to my podcast or watch my podcast on YouTube, The Motivation Show.
00:42:06.960 --> 00:42:13.119
Uh you got all my handles there, or you can just email me, motivate a to Z at gmail.com.
00:42:13.360 --> 00:42:13.679
Motivate.
00:42:14.480 --> 00:42:14.639
Yeah.
00:42:14.800 --> 00:42:15.519
The word motivate.
00:42:15.599 --> 00:42:15.760
Yeah.
00:42:16.000 --> 00:42:17.599
A T-O-Z-A-M-A-M-A-M-A-M.
00:42:18.000 --> 00:42:19.599
Then the number two in the letter Z.
00:42:19.840 --> 00:42:21.199
A then motivate A to Z.
00:42:21.519 --> 00:42:25.119
That's what I try to do in life, to try to motivate from people from A to Z.
00:42:25.280 --> 00:42:26.639
That's why I put the email together.
00:42:26.960 --> 00:42:27.760
Try to inspire people.
00:42:28.159 --> 00:42:31.440
A the number two Z at gmail.com.
00:42:31.679 --> 00:42:32.000
Got it.
00:42:32.159 --> 00:42:32.800
And you can find me.
00:42:33.039 --> 00:42:35.519
You know, I'm on any of the social medias on the other.
00:42:35.679 --> 00:42:36.400
I'm on all of them, you know.
00:42:36.880 --> 00:42:37.760
It's your Instagram handle.
00:42:38.000 --> 00:42:40.159
It's uh EliMarcus Podcast.
00:42:40.400 --> 00:42:40.559
Okay.
00:42:40.719 --> 00:42:43.039
Yeah, and on Twitter uh or X.
00:42:43.519 --> 00:42:44.480
I still say Twitter.
00:42:44.559 --> 00:42:46.559
I don't think I'm ever gonna not say Twitter.
00:42:46.800 --> 00:42:47.119
That's fine.
00:42:47.360 --> 00:42:48.880
I still have a hard time with that.
00:42:49.039 --> 00:42:50.719
The Eli Marcus.
00:42:50.880 --> 00:42:57.440
So, and just to finish out, if there was having done this a long time, you I'm sure you know this space very well.
00:42:57.679 --> 00:43:10.480
If someone who was struggling was like, man, what's like one nugget, what's one thing I should be doing that I'm not doing to start building myself a following because a lot of people want to do these things, a lot of people struggle.
00:43:10.639 --> 00:43:16.880
Not the monetization, well, the monetization comes later, but growing the following for these things so that it can then translate into monetization.
00:43:16.960 --> 00:43:23.199
How do you I feel like that seems to be the hardest step from idea and doing the thing to building the following for the thing?
00:43:24.400 --> 00:43:26.239
Building the following is definitely the hard part.
00:43:26.559 --> 00:43:33.280
Well, what's like the what's the biggest nugget you could give those who are listening for if you do nothing else, do this thing.
00:43:33.519 --> 00:43:42.400
Well, for me, uh, I used a word before proximity, you know, uh, and I think that proximity is power, you know, who you're connected to is is very, very powerful.
00:43:42.559 --> 00:43:44.559
And they're the ones that have the following.
00:43:44.639 --> 00:43:50.960
So if if you're into if I'm interviewing somebody like I'm going to, Fran Dresher, the nanny, right, she's got millions of people.
00:43:51.119 --> 00:43:56.800
If she posts one time on her Instagram, I've now got thousands of new listeners.
00:43:56.960 --> 00:43:57.119
Right.
00:43:57.280 --> 00:44:02.960
If I post on my Instagram, You know, I'm lucky if I get a handful of new listeners, right?
00:44:03.280 --> 00:44:04.400
So it's proximity.
00:44:04.719 --> 00:44:11.840
Get the people, you know, who already have the followings and work with them and get them in your funnel so that they'll support you.
00:44:16.079 --> 00:44:23.280
But how like how do you get from A to that proximity?
00:44:23.440 --> 00:44:26.079
What's the what's the path from A to that proximity?
00:44:26.320 --> 00:44:28.239
I think everything's a one degree of separation.
00:44:28.320 --> 00:44:32.480
Everybody knows somebody who has, you know, some power and some following.
00:44:32.800 --> 00:44:34.639
So you're saying like mine your circle?
00:44:34.719 --> 00:44:40.880
Uh well, you know, I think it's good to also provide some added value to people, you know, be be a resource for them.
00:44:41.039 --> 00:44:45.440
Do something like in her case, in uh I'm gonna get behind cancer schmanzer.
00:44:45.599 --> 00:44:47.280
I think that's a really important thing.
00:44:47.360 --> 00:44:55.840
I mean, there's too much cancer out there, you know, our our our mothers, our our sisters, our husbands, our wives are all dying of cancer.
00:44:56.000 --> 00:44:58.559
And we're not thinking about it until it actually happens to be.
00:45:00.159 --> 00:45:00.320
Right.
00:45:00.400 --> 00:45:05.840
So so why not like uh uh get behind a cause like that that's such an epidemic?
00:45:05.920 --> 00:45:10.559
Uh and so I'm gonna get behind that cause, which is one of the reasons why she's coming on my show.
00:45:10.719 --> 00:45:18.000
It doesn't hurt that we also went to high school together, but that but the the the real thing is is I said I want to support that organization.
00:45:18.800 --> 00:45:23.199
And it's really an altruistic thing, it's not like there's anything in it for me, you know.
00:45:23.280 --> 00:45:25.519
I but it's a scourge and I want to fight it.
00:45:25.840 --> 00:45:28.320
In the next 20 years, we will kill the dragon.
00:45:28.559 --> 00:45:30.079
Well, I think we can.
00:45:30.559 --> 00:45:33.440
We will, not can, we will.
00:45:34.239 --> 00:45:37.440
And that's how you get things done by saying we will.
00:45:37.599 --> 00:45:40.880
You see, it's like people say to me, Well, I'm gonna try to make it.
00:45:41.039 --> 00:45:42.480
And no, they never make it.
00:45:42.559 --> 00:45:44.400
Because you know, Yoda says, right?
00:45:44.639 --> 00:45:45.519
Do or do not.
00:45:45.679 --> 00:45:46.079
There's no try.
00:45:46.320 --> 00:45:47.119
There is no try.
00:45:47.280 --> 00:45:52.320
So when anybody says to me they're gonna try, I'm like, uh, you're talking to the wrong guy.
00:45:52.719 --> 00:45:54.400
You know, you can't bullshit a bullshitter.
00:45:54.639 --> 00:45:58.559
Well, a lot of things they're doing in Asia, I think they already have killed a dragon.
00:45:58.880 --> 00:46:10.639
Well, you know, I think a lot of it has to do with diet, and uh, and I have a lot of knowledge in that because I've interviewed some of the world's greatest functional medicine doctors who understand that how diet, you know, creates disease.
00:46:10.880 --> 00:46:11.280
For sure.
00:46:11.440 --> 00:46:25.119
But a lot of the things they're doing with now training the immune system to recognize cancer cells so that the body removes them before they can grow, it's gonna be very hard for cancer to get a foothold anymore.
00:46:25.440 --> 00:46:26.079
Very hard.
00:46:26.400 --> 00:46:29.840
Well, I'll tell you that and heart disease, you know, that's that's the other big killer.
00:46:29.920 --> 00:46:32.159
So that's that right there is hardcore diet.
00:46:32.239 --> 00:46:33.360
Yeah, yeah, it really is.
00:46:33.440 --> 00:46:39.039
And so I've I've learned uh a hack or two on how to probably never get a heart attack.
00:46:39.119 --> 00:46:41.599
Yeah, and yet, you know what's interesting?
00:46:42.000 --> 00:46:50.719
There are people with cancer who would rather literally die, I think, almost than to listen to new advice, unless it's coming from their doctor.
00:46:50.960 --> 00:46:52.320
I've actually talked to people with cancer.
00:46:52.400 --> 00:46:55.679
I say, and I have some uh advice for you, so no, I'm not interested in hearing it.
00:46:55.920 --> 00:46:56.719
I love this, Eli.
00:46:56.880 --> 00:46:57.760
I think this is a part two.
00:46:58.159 --> 00:46:59.039
What do you think you're gonna want to hear?
00:46:59.760 --> 00:47:02.079
It's like I've heard everything.
00:47:02.239 --> 00:47:04.079
Like, do you want to, Janine?
00:47:04.400 --> 00:47:06.159
Not today because I have someone coming in and telling you.
00:47:06.239 --> 00:47:12.000
No, no, sorry the second, but I think that's a that that is a great idea because this is like I'll go on this topic forever.
00:47:12.239 --> 00:47:14.000
Oh, yeah, it's it's so important.
00:47:14.320 --> 00:47:17.760
I mean, it literally can save thousands and thousands and thousands of lives.
00:47:18.000 --> 00:47:25.760
Well, being a vegetarian is was one of the changes I made early in life because like animal fat is solid at human body temperature, so it can cling to the arteries.
00:47:25.920 --> 00:47:30.639
Vegetable fat is liquid at body temperature, so it can't really clog and cling to the arteries.
00:47:30.880 --> 00:47:32.320
Well, I interviewed a guy by the name of T.
00:47:32.480 --> 00:47:34.159
Collin Campbell who wrote the China study.
00:47:34.320 --> 00:47:36.239
It's the largest nutritional study ever done.
00:47:36.320 --> 00:47:41.760
He was featured in a very famous documentary about 20-something years ago called Forks Over Knives.
00:47:42.000 --> 00:47:49.679
So, you know, I've researched these topics, and you know, but some people look at me because I don't have the white uniform on and I don't have a doctor in front of my name.
00:47:49.760 --> 00:47:51.760
So they they dismiss what I'm telling them.
00:47:51.840 --> 00:47:56.719
But it's not that that I'm smart, it's that I go to the people who are smart and I interview them.
00:47:56.960 --> 00:48:01.360
So I've learned a lot about how to tackle heart disease and cancer and diabetes.
00:48:01.679 --> 00:48:05.519
We'll have to have you back to talk about this because this is we're gonna have to wrap it up now.
00:48:05.599 --> 00:48:10.960
But that the ugly line, like we're we, my god, it seems like we just started.
00:48:11.039 --> 00:48:13.039
You're a fun guy to wrap up.
00:48:13.280 --> 00:48:14.320
I've had a I've had a very good time.
00:48:15.119 --> 00:48:16.239
Maybe we've got to write a song together.
00:48:17.280 --> 00:48:19.280
Oh my god, my friend tried to have me write a song.
00:48:19.440 --> 00:48:20.719
I couldn't get past the first two lines.
00:48:21.199 --> 00:48:23.199
Lennon and McCartney, you can say which one do you want to be?
00:48:23.440 --> 00:48:25.519
I'm gonna write a go.
00:48:25.840 --> 00:48:28.639
Thank you so much for joining the PB and J show today.
00:48:28.719 --> 00:48:30.000
We will see you on the next round.
00:48:30.239 --> 00:48:30.719
Take care.
00:48:30.960 --> 00:48:31.599
Take care.
00:48:32.000 --> 00:48:34.159
And just like that, we're done.
00:48:34.239 --> 00:48:36.400
But don't worry, we'll be back.
00:48:36.559 --> 00:48:40.400
If you laughed, learned something, or just enjoyed the chaos.
00:48:40.559 --> 00:48:47.519
Go ahead and follow, subscribe, and leave us a review on Apple Podcasts, Spotify, or wherever you're tuning in.
00:48:47.679 --> 00:48:53.039
And don't share this episode with someone who needs a little PDJ in their life.
00:48:53.199 --> 00:48:56.400
Until next time, stay crunchy, stay smoothie.
00:00:00.080 --> 00:00:01.840
And just like that, you're here.
00:00:02.000 --> 00:00:08.960
Welcome to the PBNJ podcast, where things get a little messy, a little bold, and definitely not fucking boring.
00:00:09.039 --> 00:00:16.160
We're serving up some real talk, some hot takes, some conversations you probably shouldn't have, but we're having them anyway.
00:00:16.399 --> 00:00:17.359
So settle in.
00:00:17.519 --> 00:00:18.640
This is PBNJ.
00:00:18.879 --> 00:00:20.000
Help us save the whales.
00:00:20.399 --> 00:00:20.960
Welcome back.
00:00:21.039 --> 00:00:26.879
We're here for a very special edition of the PBJ podcast.
00:00:27.120 --> 00:00:29.280
Um, the J is behind the scenes today.
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Woo woo! And the B is driving back with his boyfriend from whatever.
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They go on vacations all the time.
00:00:38.399 --> 00:00:39.600
They have so much fun together.
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Gabe's boyfriend is recklessly attractive, so I don't I don't blame him.
00:00:44.320 --> 00:00:48.479
Um and today we're here with Eli Marcus.
00:00:49.280 --> 00:00:50.560
Eli, thanks for coming.
00:00:50.799 --> 00:00:52.560
Hey, I'm excited to be here today.
00:00:52.799 --> 00:00:53.119
Yeah.
00:00:53.759 --> 00:00:54.960
So where are you from?
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I'm from this uh far-off galaxy called New York City.
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Oh, lovely of that?
00:00:59.920 --> 00:01:02.479
Yeah, like 80% of the Florida population.
00:01:02.719 --> 00:01:03.359
Yeah, pretty much.
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That's gonna go to 90% soon.
00:01:05.760 --> 00:01:06.959
Gotcha, gotcha, gotcha.
00:01:07.040 --> 00:01:08.400
Oh, well, that's good.
00:01:08.480 --> 00:01:10.799
Maybe the homes in New York will get affordable again.
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How about that?
00:01:13.200 --> 00:01:14.879
Well, they can't get worse than Florida.
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The rents just went up like I think 12% like in the last year.
00:01:18.560 --> 00:01:19.120
It's insane.
00:01:19.359 --> 00:01:24.959
Yeah, the rent rent gouging in the well, Florida has this same rent gouging problem.
00:01:25.040 --> 00:01:46.560
I mean, really, is there's it's tough because it's basically come the medieval like surf system where you had the landlord and like the serfs who like the serfs who worked like the crops in the fields, but then the the noble would take all the taxes from them, and so like he would get their crops and he would get basically back three quarters of the money he had paid them.
00:01:46.719 --> 00:01:58.959
So it was like this feudal system, and both well, most I think all of the major cities are becoming that way, but landlords are like, well, shit, if I can make 20% more money and nobody can do anything about it, like why wouldn't I?
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You know, it's amazing, nothing ever goes down, everything always goes up.
00:02:02.719 --> 00:02:04.640
It's just like uh an endless thing.
00:02:04.719 --> 00:02:10.240
And like, so you know, how much can you like if you have a bodega, how much can you charge for, you know, like an egg sandwich?
00:02:10.319 --> 00:02:15.680
Well, you know, to pay for the uh increase of uh of the of the uh prices of uh renting.
00:02:16.319 --> 00:02:19.759
Well, you know, um well governments print money, right?
00:02:20.159 --> 00:02:25.439
Because money is a physical thing and gets ratty and destroyed, and bills get destroyed, so you gotta make more.
00:02:25.599 --> 00:02:29.599
Um, not to mention if you want to pay for something like inflation takes time to come in.
00:02:29.680 --> 00:02:34.080
So if you wanted to buy a fighter jet, you just print how much money a fighter jet costs you pay for it, right?
00:02:34.319 --> 00:02:35.759
You'll deal with inflation tomorrow.
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Short-sighted American thinking.
00:02:38.000 --> 00:02:46.800
Um not to mention if you decide to have trade wars with all the people you get stuff from, stuff will get more expensive, right?
00:02:47.280 --> 00:02:51.360
So that's that's really the reason.
00:02:51.599 --> 00:03:00.800
And the people left to pay for it are the lower and middle income members of society, which uh I'm sure it makes life better for them.
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And God forbid if you have to uh use a lawyer, think about that.
00:03:05.520 --> 00:03:08.800
Like in the old days, you know, it's like uh$100 an hour.
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Now it's like$750.
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Who can afford$750 an hour?
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Like endlessly for like four or five years until a judge gets around to your case.
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And even past that, just the endless um continuances and you know, just drown you in litigation paperwork that even if you had a lawyer, like companies know they just gotta like they just gotta outweigh you until you get bored or run out of money.
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And so it doesn't matter if they're right or wrong, you have to be able to afford your ability to prove that they were wrong against this machine that has like endless money, endless lawyers, endless resources.
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Yeah.
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So are you a lawyer?
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I'm not a lawyer, but uh it's it's a rough system.
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I I I just think that you know, I feel bad for the uh middle to low class that has to engage a lawyer because you basically you're mortgaging your home just to and as you said, and like like you could be in the right, but you got to fight it for four years, you know, and you gotta stick it out and uh lawyers and oh you gotta pay for the uh paper clips.
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What think about it, like if you got a brain surgery, right?
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Yeah, you don't have to pay your brain surgeon who's saving your life endlessly every hour.
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You don't have to pay him for every phone call he makes to you, you don't have to pay him for paper clips and you know, and everything.
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It's it's like why only lawyers do you pay them endlessly?
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I think maybe it's I I don't know this to be true, I'm supposing right now, but I'm imagine it's to do with the fact that you don't know how long it will take for a case from start to end.
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And so therefore, I almost think of it kind of similar to a realtor, and I think realtors should start considering charging by the hour.
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Um, in the sense that like if someone's like, I want a house, right?
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You could get them a house in three days, you could get them a house in three years, right?
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A lot of it doesn't have anything to do with you.
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But whereas, like, as for a realtor, the longer that process takes, the less profit they make because the more upfront expenses they've shelled out to then get that payment at the end.
00:05:09.600 --> 00:05:10.480
Well, they could be tortured.
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The the lawyer system doesn't want to deal with that.
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They're like, look, if you want if this is gonna take forever, we're getting we're we're gonna we're gonna get paid relative to the time it takes us.
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Imagine you have to sell a hundred houses, uh, show somebody a hundred houses versus the person who walks right in into the first house and buys it right off the bat.
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It's like, oh my God, like how easy was that sale?
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I remember when I came to Florida and I was thinking about what to do and said, well, you should consider being a realtor, and that was what actually turned me off to it.
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Whereas that's what I got into finance.
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Like, if I sit with someone to become a client and it doesn't end up happening, at worst I lose 15 minutes.
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At worst.
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So I couldn't like that whole if I show you houses for six months and you don't buy from me, don't be surprised if the house burns down.
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It reminds me of uh Billy Crystal, he wrote this Broadway show in his book, I think, like 700 Sundays, right?
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But that was about his father.
00:06:04.240 --> 00:06:06.240
He only had 700 Sundays with his father.
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Can you imagine like you spend 700 Sundays showing somebody uh houses that they didn't buy?
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So are you a realtor?
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I'm not a realtor either.
00:06:15.279 --> 00:06:16.800
No, because what do you do?
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What do you do?
00:06:17.920 --> 00:06:19.439
Well, I do a lot of things, you know.
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Uh I'm uh a PR marketing guy.
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That's my primary thing that I do right now.
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But I've had interesting history in the past.
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Yeah?
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Yeah.
00:06:28.399 --> 00:06:29.600
What was interesting about it?
00:06:29.920 --> 00:06:44.000
Well, you know, I've done everything from produce Michael Jackson at Carnegie Hall to uh producing uh, you know, uh over 3,000 um events in New York City uh with celebrities and book authors and you know people who are pretty notable.
00:06:44.160 --> 00:06:54.480
And I've had over 4,000 uh clients in New York City, over 500 Broadway shows, over a thousand restaurants, tourist attractions, retailers, uh, you know, I've had some fun.
00:06:54.720 --> 00:06:55.040
Okay.
00:06:55.279 --> 00:06:55.680
Yeah.
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What was the highlight of all of it?
00:06:58.800 --> 00:07:03.920
I think the highlight is people like anything else and and the right people with the right heart.
00:07:04.000 --> 00:07:13.839
You know, I mean, I've dealt with billionaires, I've dealt with celebrities, but the ones that stand out are the people who are just kind and really uh don't throw their celebrity at you.
00:07:14.000 --> 00:07:14.240
Okay.
00:07:14.399 --> 00:07:18.240
Because, you know, when you're dealing with celebrities, it's mostly about them.
00:07:19.439 --> 00:07:19.680
Yeah.
00:07:20.240 --> 00:07:25.439
So, you know, you're kind of catering, you're kissing a little uh Tuchis, if you know what that word means.
00:07:25.600 --> 00:07:33.519
And uh, you know, it's sometimes it's nice when they're just real people and they relate to you and actually take somewhat of an interest in in you back.
00:07:34.000 --> 00:07:38.800
Who who was somebody that stood out to you that was just like awesome to do with?
00:07:39.040 --> 00:07:43.199
Well, uh Don Miguel Ruiz, who wrote a famous book called The Four Agreements.
00:07:43.279 --> 00:07:49.439
Um, you know, it's about the four agreements, uh four things in life that like don't take things personally, right?
00:07:49.680 --> 00:07:55.759
Which I think is really powerful because I I don't I I I don't think I've ever met a human being who didn't take things personally.
00:07:55.920 --> 00:08:00.800
But if you could master that one little uh agreement, you know, think about how you can change your life.
00:08:00.879 --> 00:08:06.639
But he was really the same way um uh you know on stage as he was off stage.
00:08:06.720 --> 00:08:08.160
And that's not always the case.
00:08:08.319 --> 00:08:13.920
You know, often they're on stage and you idolize them, they get off stage and like, oh, they're a nightmare.
00:08:15.920 --> 00:08:19.519
Well, I'm one of like the five people who've probably heard of who that person is.
00:08:19.759 --> 00:08:20.879
More than five people know who that is.
00:08:23.199 --> 00:08:24.240
Who's somebody, yeah?
00:08:24.319 --> 00:08:29.120
But like the name, if you said the book I knew, the moment you say the author's name alone, I'm like, I don't know who you're talking about.
00:08:29.199 --> 00:08:33.840
But um, who's somebody who like everybody would like kind of know that you were like they were just great?
00:08:34.080 --> 00:08:52.720
Daryl Strawberry was amazing, I thought, you know, and he just wrote a new book called Another Life because you know he he was really down and out, you know, he was uh into cocaine and drugs, and uh he got cancer and heart attack and all these things, and uh he just went down a really bad road and he completely transformed his life, became a uh pastor.
00:08:52.799 --> 00:08:57.440
He's on the road like 200 days a year, and he's just a tremendous individual now.
00:08:57.600 --> 00:08:57.759
Really?
00:08:58.559 --> 00:08:59.919
He's just somebody that everybody would know.
00:09:00.000 --> 00:09:02.399
I know who Dallas Robert was, but most people won't know that.
00:09:02.720 --> 00:09:04.240
Don't forget I'm an old guy here, you know.
00:09:05.120 --> 00:09:06.480
I'm going back generations.
00:09:06.720 --> 00:09:10.240
Uh, but you know, look, uh, I I don't know who everybody knows.
00:09:10.320 --> 00:09:14.159
Uh uh, I'm about to find out uh what was Michael Jackson like Limitless.
00:09:14.799 --> 00:09:20.240
Well, I didn't get too much of a of an interaction with him because he was surrounded by paparazzi and handlers and all that.
00:09:20.399 --> 00:09:24.639
So that was in uh Valentine's Day 2001 at Carnegie Hall.
00:09:24.720 --> 00:09:27.200
Okay, you know, so I can't really comment on him.
00:09:27.279 --> 00:09:33.600
Uh I'm about to find out uh about Fran Dresher because she's gonna come on my podcast, so that's gonna be exciting.
00:09:33.679 --> 00:09:39.360
And uh, we were in high school together, but uh we didn't get it much of a chance to uh to interact.
00:09:39.519 --> 00:09:40.960
So that that's gonna be interesting.
00:09:41.120 --> 00:09:42.240
We should have closed that deal.
00:09:42.720 --> 00:09:47.200
Um The Nanny is actually such a well-written show.
00:09:47.440 --> 00:09:49.200
Yeah, that was such a good show.
00:09:49.279 --> 00:10:00.159
Oh and I sat I sat on the bus going to high school uh while her and Peter Jacobson, her husband, who co-wrote with her, you know, they were probably thinking about the show maybe back then, who knows?
00:10:00.480 --> 00:10:01.200
She might have high school.
00:10:02.000 --> 00:10:02.559
Yeah, she did, yeah.
00:10:02.799 --> 00:10:03.120
Very cool.
00:10:03.279 --> 00:10:09.759
But uh they ended up uh you know breaking up and uh but they're still pretty good friends from what I hear.
00:10:09.919 --> 00:10:10.320
Yeah.
00:10:10.639 --> 00:10:11.919
Yeah, I don't know.
00:10:15.200 --> 00:10:20.799
Uh I think in the mammal kingdom, only coyotes made for life.
00:10:20.960 --> 00:10:26.720
If I if I under if I'm maybe I'm missing one or two, but only coyotes make made for life.
00:10:26.879 --> 00:10:29.600
No other mammals really made for life, right?
00:10:30.080 --> 00:10:38.480
And if you consider that humans live there are some mammals that live longer than humans, but humans have one of the longest lifespans of mammals.
00:10:38.720 --> 00:10:41.919
It's very hard to stay with one person your whole life.
00:10:42.240 --> 00:10:44.000
It is a it is a challenge, no question.
00:10:44.480 --> 00:10:46.559
Undoable, I'm saying it's a challenge.
00:10:46.639 --> 00:10:50.320
And people will often be like, Well, my grandparents stayed together forever.
00:10:50.399 --> 00:10:54.240
Yeah, your grandmother couldn't earn money, she had no choice but to be attached to your grandfather.
00:10:54.320 --> 00:10:55.600
She's probably miserable.
00:10:55.840 --> 00:10:58.399
So I mean, it's just it was the thing, right?
00:10:58.480 --> 00:10:59.120
Until the 70s.
00:10:59.600 --> 00:11:00.480
I love you, Panda.
00:11:00.879 --> 00:11:03.519
Women couldn't earn money until like the well, really the 80s.
00:11:03.679 --> 00:11:04.559
Like, what were they supposed to do?
00:11:04.639 --> 00:11:05.519
Like start, you know what I mean?
00:11:05.759 --> 00:11:10.720
And they couldn't vote until the 60s or own a credit card, I think until like the 70s or 80s, right?
00:11:10.799 --> 00:11:11.679
They couldn't Right, yeah.
00:11:11.759 --> 00:11:14.879
No, yeah, you had to get a husband's permission to get a credit card, right?
00:11:15.120 --> 00:11:42.080
Which, and you know, it's funny for me because in our culture, we consider women superior to men because women, I mean, it's not even a question, women are smarter than men, but um it's just funny to think about that because when you mentioned that I was like, man, they went through all that and then they broke up, and I was like, no, wait, like it's very hard to sit with one person your whole life because who you are and I realize every decade you become different than you were in some ways than the previous decade, or I would hope you become different.
00:11:42.240 --> 00:11:47.840
If you're the same person last decade as you were this decade, like you didn't accomplish anything last decade.
00:11:48.320 --> 00:11:52.240
Well, the reason they broke up actually uh is a whole podcast of you.
00:11:52.480 --> 00:11:54.399
Well, no, he was gay, shot your shot.
00:11:55.200 --> 00:12:00.000
So that might have a slight little uh to do with uh why they may have uh broken.
00:12:00.399 --> 00:12:02.559
Yeah, he toughed it out for a while, huh?
00:12:04.399 --> 00:12:10.799
That that grave train started rolling, and he's like they're like really best of friends.
00:12:10.879 --> 00:12:14.399
That's you know, but that's a little different than marriage, you know.
00:12:14.799 --> 00:12:28.720
So interesting fact, the uh female singer and Broadway star, who I wonder if you know her, you probably do, uh, who wrote the song for Fran Dresher and the nanny I've actually had on in this studio.
00:12:29.200 --> 00:12:34.320
Uh, she's a famous Broadway singer, songwriter, um, and good friends with Fran, actually.
00:12:34.639 --> 00:12:35.120
What's her name?
00:12:35.679 --> 00:12:39.519
I'm going to look her up on Instagram because she was in here.
00:12:39.759 --> 00:12:47.440
She was a client or a guest on the Arts Garage podcast, Culture Under Fire, and she was in here and she was very lovely.
00:12:48.159 --> 00:12:52.080
Because I'm I'm a big live theater connoisseur and brat.
00:12:52.639 --> 00:13:02.000
So, like I as a kid I did stage acting, and I've I have such a love, especially for the composition of music.
00:13:02.320 --> 00:13:28.960
One of my favorite things to watch is uh I don't know if you've ever watched the creation and composition of um uh Let It Go from Frozen, Adina Menzel, when she was doing the composition of it with uh I think it's actually also I don't know this is true, but I think it's her partner as well that does the writing for the the music she does in like uh Frozen and and and um Wicked and stuff like that.
00:13:29.039 --> 00:13:38.159
I I can't remember if that's her partner or not, but I always I f and it's probably because I used to be a writer of music.
00:13:38.399 --> 00:13:41.519
Um I have such an appreciation for all that stuff.
00:13:41.759 --> 00:13:49.360
So usually when you see a performance, or if I listen to a music album or I like a music album, I'll go on and look and like who's the actual writer of the music?
00:13:49.519 --> 00:13:50.879
Who like who wrote the songs?
00:13:51.120 --> 00:13:52.159
Oh, it's extraordinary.
00:13:52.240 --> 00:13:55.200
Uh I can't even imagine how somebody puts music together.
00:13:55.279 --> 00:13:58.879
I'm I'm I've been fortunate to have some really interesting interviews on my podcast.
00:13:59.039 --> 00:14:02.320
Bob Gaudio, who's uh Frankie Valley in the four seasons.
00:14:02.399 --> 00:14:03.519
I mean, he wrote most of the music.
00:14:04.000 --> 00:14:05.679
He um you know he was the producer, yeah.
00:14:05.759 --> 00:14:10.480
Yeah, he he produced uh like seven of uh of Neil Diamond's albums.
00:14:10.799 --> 00:14:12.720
Um quite extraordinary talent.
00:14:12.799 --> 00:14:18.399
Then then I had uh the He wrote Sherry uh for the yeah for the four seasons.
00:14:19.039 --> 00:14:19.840
That was their big breakup.
00:14:22.639 --> 00:14:24.320
Incredible songs, yeah.
00:14:24.480 --> 00:14:31.919
And uh then I had um the writing partner for Barry Manila, uh Bruce Sussman on my podcast as well.
00:14:32.000 --> 00:14:37.039
And you you know a lot of people don't know who he is, but it wouldn't be Barry Mantilow without Bruce Sussman.
00:14:37.200 --> 00:14:41.360
So, you know, it's a quite a prolific uh you know uh writing team there.
00:14:41.679 --> 00:14:50.000
It's really hard to write a song in the sense that like you have a blank canvas, right?
00:14:51.200 --> 00:14:57.679
Now you have to think about well, I guess everyone's process might be different, but in theory you start with a sound, right?
00:14:58.559 --> 00:15:11.039
And it could be a simple arrangement of chords or just a sound or just like a sound and you hear you hear in your head and you're gonna attempt to replicate it on an instrument, and it may be a sound you heard when you were out or something came to you in the shower, whatever the case is, right?
00:15:11.120 --> 00:15:12.399
Now you have that bass sound.
00:15:12.559 --> 00:15:16.159
Now you have to take all the other instrumentation and put it on in such a way that complements.
00:15:16.480 --> 00:15:23.039
So first you have to replicate the sound with an instrument of choice, then you have to add all the other instrumentation that comes with that on top, okay?
00:15:23.360 --> 00:15:29.600
Now that you've done that first bit, you now then need to come up with the lyrics that go with that.
00:15:29.759 --> 00:15:34.639
And that is actually probably Ann Hampton Callaway, by the way, is her name.
00:15:34.960 --> 00:15:39.759
Oh, yeah, she's a prolific uh artist that's uh it's in all the cabarets in New York City.
00:15:39.919 --> 00:15:40.240
That's right.
00:15:40.480 --> 00:15:45.360
Carlisle and all the lovely, she's been around for a decade.
00:15:45.519 --> 00:15:47.200
She's like a staple in New York, yeah.
00:15:47.360 --> 00:15:47.759
Oh, yeah.
00:15:47.919 --> 00:15:50.720
She was in, she's great, synonymous with cabaret in New York.
00:15:50.960 --> 00:15:51.279
That's right.
00:15:51.519 --> 00:15:52.000
Yeah.
00:15:52.320 --> 00:15:53.200
Nice lady.
00:15:53.440 --> 00:15:53.919
Love it.
00:15:54.080 --> 00:15:54.720
Love it.
00:15:54.879 --> 00:15:55.519
Yeah, yeah.
00:15:55.600 --> 00:15:57.279
But getting back to the song for the side.
00:15:57.440 --> 00:15:59.679
No, but like then you do the lyrics.
00:16:00.000 --> 00:16:02.399
Writing the lyrics is the easier part of a song.
00:16:02.639 --> 00:16:05.120
Finishing the lyrics is the hardest part of the song.
00:16:05.360 --> 00:16:06.159
It's easy.
00:16:06.240 --> 00:16:09.279
We always say, like, if you want to write a write a book, it's really easy to start.
00:16:09.360 --> 00:16:11.840
It's very difficult to end.
00:16:13.039 --> 00:16:23.279
Yeah, it it to me, uh, the whole thing, you're composing the music, uh, and that's why there's so many one-hit wonders out there because it's so hard to duplicate a uh a success.
00:16:23.759 --> 00:16:25.679
You don't know what people don't like, yeah, exactly.
00:16:25.759 --> 00:16:28.559
You know, so uh it's extraordinary the whole process.
00:16:28.720 --> 00:16:40.240
But you think about the Beatles, you know, they only had like seven years, and to think how many uh songs that people can can sing even today of the Beatles, they're absolutely extraordinary in seven years.
00:16:40.399 --> 00:16:51.200
I mean, some bands are around 25 years, and there's only maybe one song that you really, really like of the entire best band ever.
00:16:51.919 --> 00:16:52.159
I agree.
00:16:52.559 --> 00:16:59.519
I'm British, so like, yes, Sergeant Pepper's Sergeant Pepper's The Little Heart Club band is one of the most complete albums ever written.
00:16:59.679 --> 00:16:59.919
Yeah.
00:17:00.480 --> 00:17:05.839
I'm the Walrus is like, I don't even know how you that that's such a great oh what a song.
00:17:06.000 --> 00:17:14.720
But um The Beatles, one of the things they discovered is if you can repeat the chorus four times, you win.
00:17:15.839 --> 00:17:16.400
That's it.
00:17:16.720 --> 00:17:18.720
Start with the chorus, four repeats.
00:17:18.960 --> 00:17:19.920
Yeah, let it be.
00:17:20.000 --> 00:17:21.519
I think it has a lot more than that, even.
00:17:21.680 --> 00:17:22.319
Yeah.
00:17:22.799 --> 00:17:28.079
Uh I think they realize that like people attach less to verse lyrics than they do to chorus.
00:17:28.160 --> 00:17:31.440
So if you just repeat the chorus over and over and over, you're gonna win.
00:17:31.680 --> 00:17:32.799
And the Beals are very good at that.
00:17:32.960 --> 00:17:33.359
Simple lyrics.
00:17:33.680 --> 00:17:42.000
Speaking of songwriters, real quick to add to pop in, a lot of songwriters do not get any credit because people have no idea who they are.
00:17:42.160 --> 00:17:46.799
And all the glitz and the glamour of the actual singer gets the notoriety.
00:17:46.960 --> 00:17:50.640
Hence, you know, look about Dolly Parton, uh, I will always love you.
00:17:51.200 --> 00:17:58.799
People know that because she's Dolly Parton, but if she was not the huge megastar anyway that she was, would anyone really know?
00:17:58.960 --> 00:18:07.359
And I say that because my cousin wrote Dress Me Up in Your Love for Madonna, which was one of the biggest songs ever written by Madonna.
00:18:07.599 --> 00:18:12.400
And well, it wasn't written by her, it was written by my cousin, but no one knows who my cousin is, is the point.
00:18:12.559 --> 00:18:14.880
She was a professor at Juilliard, but she wrote this song.
00:18:15.039 --> 00:18:21.599
So I think there's a lot to be said with these songwriters out there, the immense talent that goes overlooked.
00:18:22.160 --> 00:18:22.480
True.
00:18:22.559 --> 00:18:36.559
But the one of the good things about being a songwriter, though, is like in theory, you put in the least work for your so when a song is made and they divide up how much of each dollar that comes in is gonna be split between the producer, the songwriter, performer.
00:18:37.039 --> 00:18:40.720
Some people argue that songwriter, you do the least work for the most return.
00:18:40.960 --> 00:18:43.599
Like the performer has to go out there and continuously perform it, right?
00:18:43.759 --> 00:18:52.480
That's where like the Beyonce sings is maybe it's different because she's Beyonce now, but like you know, Destiny's Child gets a song written for them, they write their own music, right?
00:18:53.119 --> 00:19:01.920
Most artists who have a song written for them and have a producer, you don't make any money off of the song itself, you make most of your money on when you go out and perform, right?
00:19:02.240 --> 00:19:05.440
The songwriter doesn't need any of that, the producer doesn't need any of that.
00:19:05.519 --> 00:19:09.039
They get the lion's share of every album sold or every song sold, right?
00:19:09.359 --> 00:19:20.000
Um, but I'm with you too, because I like for for example, one of my favorite bands, which is called The National, they're out of they're from Chicago.
00:19:20.319 --> 00:19:23.279
God, Chicago's so good at producing talent in all forms.
00:19:23.519 --> 00:19:28.160
Um their producer Aaron Desner, who writes half the music, right?
00:19:28.640 --> 00:19:36.799
What's funny is I love them, and then Taylor Swift, after her first whatever many albums, which I didn't particularly care for, puts out this four-album run.
00:19:36.880 --> 00:19:40.720
And I'm like, holy shit, this is so this is like right up my alley.
00:19:40.880 --> 00:19:42.160
Oh, this sounds so good.
00:19:42.319 --> 00:19:50.799
And as I always do, I go and say, I have to know who's a songwriter because if you've done 10, 12 albums, you have co-writers.
00:19:50.960 --> 00:19:57.839
It you can't, you don't nobody has the gas in the tank to write that many songs over that much time on their own.
00:19:58.000 --> 00:19:59.200
You just you don't.
00:19:59.359 --> 00:20:01.359
Um, unless you're Carol King.
00:20:01.519 --> 00:20:02.720
Or it'll all sound the same.
00:20:03.039 --> 00:20:11.440
Realistically, it'll all sound the same unless you're very lucky or very talented, which I'm not saying she's not talented, but still, and also if you want to have a new sound, you bring in people because then it's like adding spice to a dish, right?
00:20:11.519 --> 00:20:12.480
It gives a different flavor.
00:20:12.559 --> 00:20:19.039
And Aaron Desner is the producer and co-writer on those four albums that came out, and I was like, I knew it.
00:20:19.119 --> 00:20:20.480
I knew it, I knew it, I knew it.
00:20:20.640 --> 00:20:23.599
And then Noah Khan came out, and I'm like, man, why do I like the sound?
00:20:23.680 --> 00:20:26.079
And I'm like looking up, like, who's producing his shit?
00:20:26.240 --> 00:20:27.039
Aaron Desner.
00:20:27.200 --> 00:20:28.799
Gracie Abrams does an album I really like.
00:20:28.880 --> 00:20:30.160
I'm like, oh my god, that's so good.
00:20:30.319 --> 00:20:30.799
Who does it?
00:20:30.960 --> 00:20:32.960
Aaron Desner is the producer and co-writer.
00:20:33.119 --> 00:20:44.240
So it's like I I'm I'm in the small minority where I care about the songwriter because I've I've because I know the music from a more from the guts of it from being from being in that scene.
00:20:44.480 --> 00:20:53.279
Like the songwriter has such a big influence on whether or not you enjoy the song you're hearing, even if someone else is the one is the person performing it.
00:20:53.519 --> 00:21:00.000
You can have 10 different performers, but if it's the same songwriter and composer, that love you had for one of them is going to translate into the other nine.
00:21:00.079 --> 00:21:01.359
You'd be like, Why do I like this so much?
00:21:01.440 --> 00:21:01.920
I don't know why.
00:21:02.079 --> 00:21:03.200
This reminds me of something.
00:21:03.279 --> 00:21:05.519
And it's like it's right there in the details if you look it up.
00:21:05.759 --> 00:21:20.640
And getting back to Carol King, if you think about it, right, until the Broadway show Beautiful, a lot of people didn't realize how prolific her songwriting was in the 60s and how many different acts did she actually wrote for, you know, until she started, you know, uh singing her own music.
00:21:21.039 --> 00:21:22.319
She's a she's a genius, yeah.
00:21:22.559 --> 00:21:23.039
Carol King.
00:21:23.359 --> 00:21:27.039
So that's the um that's the pass sometimes it takes, right?
00:21:27.279 --> 00:21:35.599
Was is um like Neo used to write for Rihanna, and the Dream used to write for Rihanna, like that song Umbrella, Rihanna's Umbrella.
00:21:36.240 --> 00:21:42.079
Dream wrote that, and then Dream released three or four albums, and I don't know, he crushed it.
00:21:42.160 --> 00:21:44.160
Like people, like you know, he just blew up.
00:21:44.319 --> 00:21:52.000
And then Neo came out of the background after writing um uh single uh to the left, to the left, that'd be honest.
00:21:52.160 --> 00:21:52.240
Yeah.
00:21:52.319 --> 00:21:53.039
What the hell is that called?
00:21:53.119 --> 00:21:54.000
Uh Irreplaceable.
00:21:54.559 --> 00:21:55.440
Irreplaceable, right.
00:21:56.000 --> 00:21:59.759
Neo wrote that song, and then went on to have yeah, yeah, and then he went on to have his.
00:22:00.240 --> 00:22:02.319
Own his own musical career.
00:22:02.480 --> 00:22:10.480
So it seems like that is, and it's actually an interesting path, and it probably makes a lot of sense because breaking into the music industry is really hard, right?
00:22:10.720 --> 00:22:22.160
But if you came in as a writer and create all these relationships so people perform off of your stuff and you build clout, it becomes easier to transition into your own career because you have all of those people who know you to support you.
00:22:22.319 --> 00:22:28.720
And so you're not like you're not just another voice in the room shouting amongst the other billion voices, you have some weight behind you.
00:22:28.960 --> 00:22:30.319
It's called proximity, you know.
00:22:30.400 --> 00:22:35.599
The closer you are to somebody who's already at the top, you know, the quicker you're gonna get to the top.
00:22:35.839 --> 00:22:41.039
But a lot of them, I mean, if you if you wrote replaceable, right?
00:22:41.200 --> 00:22:45.920
Like you probably don't have to do much anymore financially to sustain your life, right?
00:22:46.400 --> 00:22:52.559
Because every state, if you've ever gone to any sports stadium, there are certain songs that get played all the time.
00:22:52.960 --> 00:22:56.640
I remember this uh summer I lived with this family.
00:22:56.720 --> 00:22:58.079
It was my first summer after college.
00:22:58.160 --> 00:23:01.200
I was from the Bahamas in Massachusetts, didn't want to go home, lived in New Hampshire.
00:23:01.440 --> 00:23:13.519
And the guy I'm living with, he mastered albums, he did the mastering for music albums, and he was telling me a story about a friend of his who went into some record studio to get notice or whatever, whatever.
00:23:13.680 --> 00:23:21.440
And this old guy sitting there and starts giving this young kid advice, and the young kid being arrogant, and and you know, it's whatever is like, why is this old guy talking to me?
00:23:21.599 --> 00:23:28.640
And the old guy's like, the key is just to reduce to to produce something people want to play over and over at all different things.
00:23:28.799 --> 00:23:32.640
And so the young kid looks at the old guy and he's like, All right, old geezer, what did you write?
00:23:32.720 --> 00:23:34.319
And he said Rudolph the red-nosed reindeer.
00:23:34.480 --> 00:23:35.279
Oh, yeah, yeah.
00:23:35.519 --> 00:23:40.319
So, like, and he's like, That was my one hit, and didn't have to work again.
00:23:41.440 --> 00:23:48.240
So, what in your space in PR and marketing, is it is there a translation like that?
00:23:48.319 --> 00:23:52.400
Like, you create proximity with a lot of these people and it allows you to kind of boost your own thing.
00:23:52.640 --> 00:23:56.240
Well, there was a guy by the name of Lynn Manuel and Miranda that nobody ever heard of.
00:23:56.480 --> 00:24:02.799
And uh, you know, we had this theater called 37 Arts Theater, which is also called the Mikhail Burishnikov Theater.
00:24:02.960 --> 00:24:08.640
Uh, no one's ever heard of the theater, you know, the 37th Street between like 9th and 10th off the beaten path.
00:24:08.799 --> 00:24:11.599
So they put the the show together called In the Heights.
00:24:11.680 --> 00:24:11.839
Yeah.
00:24:11.920 --> 00:24:14.000
And I'm like, uh, you know, let me check this show out.
00:24:14.079 --> 00:24:18.559
And I went there third preview, uh, and it was like absolutely amazing.
00:24:18.720 --> 00:24:21.519
And we brought all the hotel conciers in to see the show.
00:24:21.599 --> 00:24:30.240
I uh that's part of what I did in New York City, is I would get all the influencers to come in and see the show so they can then tell the whole world that's coming into all the hotels.
00:24:30.400 --> 00:24:32.799
And uh so yeah, we brought all the conciers in.
00:24:32.880 --> 00:24:35.839
And then I love the show so much that I did a second night.
00:24:35.920 --> 00:24:36.559
I never did that.
00:24:36.720 --> 00:24:39.119
I've I've worked with uh hundreds of shows.
00:24:39.200 --> 00:24:41.839
Uh so I really like this show, it was amazing.
00:24:42.000 --> 00:24:46.079
Uh, and before you know it, you know, the uh show got very popular, went to Broadway.
00:24:46.160 --> 00:24:50.000
When I went to Broadway, I did a third night, also unprecedented.
00:24:50.160 --> 00:24:55.279
Um, the only mistake I made is I didn't put any shekels in uh in Hamilton.
00:24:56.319 --> 00:25:00.960
Uh I knew his genius, but you know what held you back?
00:25:01.200 --> 00:25:04.799
Uh well, I mean, I wasn't really a Broadway investor, I was a marketing guy.
00:25:05.039 --> 00:25:06.160
So I marketed the shows.
00:25:06.240 --> 00:25:08.400
I really wasn't investing in them.
00:25:08.640 --> 00:25:11.039
So uh but in retrospect.
00:25:11.279 --> 00:25:12.319
Did you tell it was a hit though?
00:25:12.400 --> 00:25:13.359
Like when you were like, okay.
00:25:13.599 --> 00:25:16.640
Oh, Hamilton was, you know, that was that was pretty clear right off the bat.
00:25:16.799 --> 00:25:19.279
You know, it was like, you know, this guy is genius.
00:25:19.359 --> 00:25:22.079
I I I knew he was genius in in in the heights.
00:25:22.160 --> 00:25:23.759
He had something that no one else had.
00:25:23.920 --> 00:25:31.359
I mean, just the rapping from the stage that was never really done before, and the way he did it in his style was just like home run.
00:25:31.759 --> 00:25:39.680
I mean, for me to get behind something three times like that, yeah, you know, so yeah, so that that was my favorite Broadway story.
00:25:40.160 --> 00:25:41.039
Well, keep it right.
00:25:41.440 --> 00:25:44.240
I remember when Google was becoming a thing.
00:25:44.319 --> 00:25:49.920
I was I didn't have any money at the time, but I like wanted to, and it made so much sense to me because Yahoo is the way people used to search before.
00:25:50.079 --> 00:25:53.920
And Yahoo used a single a simple string search, whereas Google did not.
00:25:54.160 --> 00:25:56.319
Google used a more relevant search.
00:25:56.480 --> 00:26:09.359
So Yahoo, if I don't know if you remember the early times of the internet, Yahoo, if you wanted to search something, it would look like if you searched the word like green, it would look up like how many times does the word green appear in this thing, and that's how it would organize like the order in which you saw things, right?
00:26:09.599 --> 00:26:13.599
And then Google came and used an algorithm that wasn't, it was relevance.
00:26:13.759 --> 00:26:19.519
And I was like, fuck, if I was in a high school kid and had some money, like this would be I would dump money into this, it just made sense to me.
00:26:19.599 --> 00:26:23.440
So sometimes you're in that space, and I feel like when you see it, I'm just I'm surprised you didn't jump it.
00:26:23.519 --> 00:26:25.279
I would have been like Well, I didn't jump on Google.
00:26:25.680 --> 00:26:27.359
No, I mean on on Hamilton.
00:26:27.519 --> 00:26:41.359
Yeah, well, I didn't jump on a lot of shows that made tons of money, but you know, four out of five shows lose money, so you can also make it up uh a lot of times on the road, so it's a little misleading, those those statistics.
00:26:41.519 --> 00:26:43.119
But Broadway, four out of five fail.
00:26:43.279 --> 00:26:44.000
So how does this work?
00:26:44.079 --> 00:26:48.160
Because I'm a big Broadway snob, but I don't know the guts of it.
00:26:48.400 --> 00:26:54.319
So someone writes a show, yeah, and it's like I would like other human beings to see the show so I can make money.
00:26:54.480 --> 00:26:54.720
Yep.
00:26:54.880 --> 00:26:55.119
Okay.
00:26:55.519 --> 00:26:57.200
How do they then get on Broadway?
00:26:57.519 --> 00:27:01.200
Well, they're the ones that make the money, the writers, you know, because they're guaranteed the money.
00:27:01.279 --> 00:27:04.559
The the people who are investing in it, you know, the producers, they're they're the ones that live.
00:27:04.880 --> 00:27:06.720
So the way it starts is a group of people write it.
00:27:06.799 --> 00:27:07.680
What's the what's the path?
00:27:07.759 --> 00:27:09.519
So a group of people write a show, right?
00:27:09.680 --> 00:27:11.359
And then they pitch it to producers.
00:27:11.440 --> 00:27:12.000
How does that work?
00:27:12.160 --> 00:27:20.400
Is that pretty much, you know, they they do stage readings and see where the popularity to see if uh the end of the day, it's all about whether the investors are willing to invest.
00:27:20.559 --> 00:27:20.720
Right.
00:27:20.880 --> 00:27:28.559
So if there's enough investors willing to invest, hey, whatever you wrote is is successful, you know.
00:27:28.799 --> 00:27:33.839
And if enough people aren't willing to invest, you you can write uh, you know, Moby Dick, it's not gonna matter.
00:27:34.400 --> 00:27:39.680
So how do you so okay, so you write it, you pitch it to producers, and someone's like, All right, I'll invest in the workshops, yeah.
00:27:40.160 --> 00:27:40.720
Workshops?
00:27:40.880 --> 00:27:43.759
Yeah, they do the workshops, and that's when they bring in the investors.
00:27:43.920 --> 00:27:44.160
Okay.
00:27:44.240 --> 00:27:45.839
Uh, and the investors hopefully, you know.
00:27:46.079 --> 00:27:48.799
So they pitch a bunch of stuff and the investors say we want this one, we don't want this one.
00:27:49.200 --> 00:27:49.839
Okay, exactly.
00:27:50.079 --> 00:27:50.799
So you did that.
00:27:50.960 --> 00:27:53.119
Then how do you get it onto Broadway?
00:27:53.200 --> 00:27:57.680
Because I can imagine there's a lot of people who would like to be in the space, and so there's a competition there.
00:27:58.000 --> 00:28:04.880
Well, you know, uh my friend Dion, who's an international recording artist and he's sold tens of millions of records, he's a legend.
00:28:04.960 --> 00:28:08.240
Uh, you know, they're writing a show right now, it's called The Wanderer.
00:28:08.319 --> 00:28:12.240
It's actually been played um, you know, in New Jersey at a smaller theater.
00:28:12.319 --> 00:28:13.359
So they're trying to get on Broadway.
00:28:13.599 --> 00:28:14.079
The Wanderer?
00:28:14.240 --> 00:28:15.119
But yeah, The Wanderer.
00:28:15.279 --> 00:28:20.319
Well, that was his one of his favorite songs, The Wanderer, which is which was huge in the 60s.
00:28:20.480 --> 00:28:23.759
But I'm I'm dating myself, you know, 60s is a long time ago.
00:28:24.000 --> 00:28:30.000
And so, anyhow, uh the the number one challenge is just trying to find a theater because they're all occupied.
00:28:30.079 --> 00:28:32.720
So, you know, it's a struggle just to get a Broadway theater.
00:28:32.799 --> 00:28:34.000
There's only so many of them.
00:28:34.160 --> 00:28:36.720
There's a lot more shows written than there are theaters.
00:28:36.960 --> 00:28:37.680
How does that work?
00:28:37.759 --> 00:28:42.640
Because, like, for example, the Lion King was in this huge theater with an escalator and all this art inside, right?
00:28:42.720 --> 00:28:45.359
Like, how do you get true?
00:28:45.599 --> 00:28:46.880
How do you get that space?
00:28:47.039 --> 00:28:49.920
Like, is that does somebody own that space and you have to like rent it from them?
00:28:50.079 --> 00:28:53.359
Yeah, yeah, there's really made three major theater owners, you know, out there.
00:28:53.440 --> 00:29:03.119
You know, you got uh the uh Schuberts who are the largest, and then you have uh the Needlanders, and then you have uh uh the Jew Jamson theater owners.
00:29:03.200 --> 00:29:09.200
And so those are the three biggest, and I think one of them has been bought up by somebody else, or that name has changed by now.
00:29:09.359 --> 00:29:10.400
Uh, but that's it.
00:29:10.480 --> 00:29:16.319
Uh it's it's kind of a little monopoly of three major entities that own these theaters.
00:29:16.559 --> 00:29:17.359
Do they price fix?
00:29:17.519 --> 00:29:17.759
Yeah.
00:29:18.079 --> 00:29:25.359
Well, I'm sure they, you know, I don't know if they price fix, but uh yeah, I'm sure they're very competitive and they know what each other's are are doing.
00:29:25.440 --> 00:29:29.440
So they they so then you pitch to them and they choose who they want to come into their show.
00:29:29.680 --> 00:29:33.759
Yeah, and and then they'll often be part of the uh show as well as a as a producer.
00:29:33.920 --> 00:29:34.079
Okay.
00:29:34.319 --> 00:29:41.440
Yeah, so that's part of often part of the uh negotiation is is we're gonna be part of this uh producing team as well.
00:29:41.920 --> 00:29:45.119
Because they're actually producing or they want the producing royalty credit.
00:29:45.359 --> 00:29:49.359
Well, uh, I think really they they want the uh the dollars at the end of the day.
00:29:49.680 --> 00:29:50.559
Exactly, the royalty credit.
00:29:50.640 --> 00:29:50.799
Okay.
00:29:51.359 --> 00:29:51.599
I'm here.
00:29:51.759 --> 00:29:52.559
They're landlords.
00:29:52.720 --> 00:29:53.359
I'm here, okay.
00:29:53.519 --> 00:29:56.880
They're not worried about whether they're getting into the play bill or not.
00:29:57.279 --> 00:30:00.079
But let's say, so you said like so something goes on Broadway, right?
00:30:00.160 --> 00:30:00.880
And it has its run.
00:30:00.960 --> 00:30:04.079
I don't know how that works, like how they determine how long something's gonna stay on Broadway.
00:30:04.319 --> 00:30:09.440
Yeah, often they have open-ended runs, and other times they have predetermined like 10-week engagements.
00:30:09.519 --> 00:30:13.599
Okay, you know, because they already have somebody else that they're gonna put like later on.
00:30:13.680 --> 00:30:20.000
Uh so they like we have a window here where we're gonna be empty for 10 weeks, so you can come on in and do how long it takes to turn around.
00:30:20.079 --> 00:30:25.039
Like, does Lion King finish on a Friday and someone else is done on a Monday?
00:30:25.839 --> 00:30:28.960
Oh, in terms of uh emptying the theater, it never happens that quickly now.
00:30:29.039 --> 00:30:29.119
Okay.
00:30:29.519 --> 00:30:36.720
They gotta de-install the place and there's a whole process, and you know, so it it usually takes a few months uh to to do that.
00:30:36.960 --> 00:30:42.400
Because some like the NFL stadiums, like they'll they'll have the Giants in there on one day and the Jets in the United States.
00:30:42.559 --> 00:30:43.039
Oh, that's amazing.
00:30:43.119 --> 00:30:44.160
Yeah, they're they're turning it on the street.
00:30:45.279 --> 00:30:46.559
It's like a different stadium.
00:30:46.799 --> 00:30:57.680
I used to work in Madison Square Garden, and uh, you know, one day they're playing the Knicks are playing, and then like they're I'm there and they're literally uh yeah, you can see them removing the boards and the uh ice is underneath it.
00:30:57.759 --> 00:30:58.000
Right.
00:30:58.160 --> 00:31:01.039
And they're cultivating that, and then the next night the Rangers are playing the money.
00:31:01.200 --> 00:31:01.599
That's what I'm saying.
00:31:01.839 --> 00:31:03.200
How the heck did you do that?
00:31:03.519 --> 00:31:05.519
Yes, I didn't I didn't know if the theater had gotten there.
00:31:05.759 --> 00:31:11.200
Okay, so say, so now but you were saying a lot of m-you saying a lot of the money's made off of Broadway, so your Broadway engagement ends in.
00:31:11.759 --> 00:31:12.640
Out of town, actually, yeah.
00:31:12.880 --> 00:31:13.599
Out of town, yeah.
00:31:13.759 --> 00:31:17.680
So that ends and then you like just go on tour.
00:31:17.759 --> 00:31:19.119
Is it like a musical artist going on tour?
00:31:19.279 --> 00:31:25.920
You know, you know, you can you rent your uh performance to uh other theaters around the country who, you know, will play their own.
00:31:26.000 --> 00:31:26.079
Okay.
00:31:26.240 --> 00:31:30.400
So you get the rental fees as well, you know, the rights to the show.
00:31:30.640 --> 00:31:35.359
Like right down here, like the Kravis Center will play almost every Broadway show at one point, right?
00:31:35.519 --> 00:31:37.039
But they're very limited runs.
00:31:37.119 --> 00:31:38.400
Sometimes I don't even know how they do it.
00:31:38.480 --> 00:31:43.039
Like, how do you do a Broadway show, install it, and then you're gone like six days later?
00:31:43.200 --> 00:31:43.440
Right.
00:31:43.599 --> 00:31:48.319
Like that's a lot of rehearsal, a lot of time, a lot of energy, and then poof, you're gone.
00:31:48.640 --> 00:31:54.640
Yeah, I was on, I mean, I went to I went to see the Nutcracker because my niece was in it at Christmas.
00:31:54.799 --> 00:31:55.839
Let me tell you something.
00:31:56.000 --> 00:32:01.519
The Nutcracker, the second half, could be used as prisoner of war torture.
00:32:03.119 --> 00:32:08.799
I don't know if I've ever been to the worst quarterboard again in my life is the second act.
00:32:08.880 --> 00:32:18.559
The first half, the nutcracker, has one scene that is arguably one of the most incredible things I've ever seen done on live theater.
00:32:18.720 --> 00:32:25.920
But the second half is just like so New York City Ballet was my client, and uh that would be their flagship, is the nutcracker, you know.
00:32:26.000 --> 00:32:32.400
So uh for the it's like an album, you endure the album to get to the one or two songs that you really want to hear.
00:32:32.720 --> 00:32:35.119
So I am I am not such a person.
00:32:35.279 --> 00:32:48.000
I am someone that when an album, let's say there's a hit song and an album comes out, I will find that and I don't know if there's a way for everybody, and Janine, I I know you're an artist too, so I'm interested for your take on this.
00:32:48.160 --> 00:32:49.920
Like, I'll just give an example.
00:32:50.079 --> 00:32:55.519
So Third Eye Blind, who's one of my favorite bands, had that semi-charm life song, right?
00:32:55.680 --> 00:32:57.279
That was huge in the 90s, everyone knows it, right?
00:32:57.440 --> 00:32:59.119
The album came out, I bought that album, right?
00:32:59.599 --> 00:33:02.480
So the song is good, listen to it, right?
00:33:02.640 --> 00:33:05.920
But I discovered two or three more songs on the album I really like, okay?
00:33:06.880 --> 00:33:17.920
Check this out six months later, I will be over those songs, but have developed an incredibly deep love for three other songs on the album.
00:33:18.480 --> 00:33:20.720
And then a few months later, the last few.
00:33:20.880 --> 00:33:28.799
So it's like I end up loving the entire thing, but it's almost like the way like certain crops grow at this time of year, and then certain crops grow this time of year.
00:33:28.960 --> 00:33:33.680
I will like slowly transition my love across the entire like there's never like oh the song's just shit.
00:33:33.839 --> 00:33:36.319
I mean, I'm sure there are albums like that, but like albums that I really love.
00:33:36.400 --> 00:33:41.039
It's like I loved different parts of the album at different seasons in the year.
00:33:41.359 --> 00:33:55.440
Yeah, you know, like you know, Dolly Port just passed away, and you know, sometimes people didn't realize the kind of music that she actually had that they ended up loving when they started hearing it because people started playing it, you know, like Jolene, like that's all you hear in the last few days.
00:33:55.599 --> 00:33:59.920
And some people like, oh yeah, I kind of heard that song, but I never really dug into it.
00:34:00.000 --> 00:34:02.640
And like now, like they can't get it out of their head.
00:34:02.799 --> 00:34:09.039
So like Jolene, Jolene, you know, so yeah, I mean like I'm I'm a big Swifty, Taylor Swift.
00:34:09.599 --> 00:34:10.719
You probably heard her.
00:34:10.960 --> 00:34:23.440
Um I am like months and months later, like there are certain songs that I heard once or twice that I just keep reciting in my head, and I'm like, God, I like I haven't even heard the song in like six months.
00:34:23.519 --> 00:34:28.079
How is this like one lyric burning its head like its way into my head now after all this time?
00:34:28.239 --> 00:34:33.119
And now I'm going back and like getting that song I listened to once or twice, but like didn't give too much to that.
00:34:33.199 --> 00:34:35.039
Now I'm just like I can't stop listening to.
00:34:35.280 --> 00:34:36.400
You know what a fun fact is?
00:34:36.559 --> 00:34:39.760
Dolly Parton was the very first concert I ever went to.
00:34:39.920 --> 00:34:40.719
I was eight years old.
00:34:41.199 --> 00:34:42.639
Oh wow, where was that?
00:34:43.679 --> 00:34:46.880
I want to say it was in Fort Lauderdale or Miami.
00:34:46.960 --> 00:34:49.840
I remember going with my cousin and our moms.
00:34:49.920 --> 00:34:56.719
Uh it was like a it was a fun fun girls thing to do, and she was spectacular.
00:34:56.880 --> 00:35:01.519
And uh it was just it was she's one of a kind, Dolly Parton, one of a kind.
00:35:01.679 --> 00:35:07.039
And on a on a side note, I danced in the nutcracker for nine years uh at the Kravis Center.
00:35:07.199 --> 00:35:09.440
Uh the second half is my absolute favorite.
00:35:09.599 --> 00:35:15.679
I love Tech Hosky, and I can probably recite every note to uh the Nutcracker.
00:35:16.320 --> 00:35:21.360
Yeah, and the second half that one guy comes back on the stage like five times and does that dance again.
00:35:22.000 --> 00:35:22.480
Oh, I love it.
00:35:22.559 --> 00:35:23.760
It's dancing around the world.
00:35:23.840 --> 00:35:28.239
You've got the Chinese, the Arabian, you've got, I mean, it it's the best.
00:35:28.400 --> 00:35:29.039
It's the best.
00:35:29.280 --> 00:35:30.880
Dancing all over the world, it's the best.
00:35:31.199 --> 00:35:32.239
I you know what's funny?
00:35:32.320 --> 00:35:34.000
Have you seen the movie Sinners yet?
00:35:34.880 --> 00:35:35.599
I don't know.
00:35:35.840 --> 00:35:36.639
Okay, it's okay.
00:35:36.800 --> 00:35:43.599
It's uh it's uh the guy who did Black Panther did it, and it's about a juke joint in the I think it's in like the 20s.
00:35:43.760 --> 00:35:54.239
I think it might have been the 20s, yeah, because it's during Prohibition, um, where these black people they want to create a juke joint, which is like, you know, like a party spot that has alcohol when alcohol was illegal, okay?
00:35:54.800 --> 00:36:02.800
And the idea behind it is there's this guy who's a vampire, but what he wants is he wants to come and take people who have great musical talent.
00:36:03.679 --> 00:36:14.079
And what and the idea is that certain there are certain musicians that are so good, so good that their skill can like transcend time into the past, into the future.
00:36:14.400 --> 00:36:23.039
And there's this scene, and it's one of the best scenes in cinema I've ever seen where the kid who's like the artist he's playing on is he's playing on his guitar.
00:36:23.599 --> 00:36:51.679
And you start seeing artists from like, you know, back where dudes were like beating drums back in like old Africa to like, you know, the Chinese interpretive dancers to like modern ballet, to like modern hip-hop, to like violinists, and it's like this whole thing that even they're in this 20 spot, you said you start seeing all these people who are great artists from all these different time periods in that spot at the same time, and seeing that dancing and music from all around the world was incredible.
00:36:51.760 --> 00:36:57.920
So I do get where you're coming from when it comes to the nutcracker because I'm here sitting saying, like, oh, I didn't like that, but I do like that concept.
00:36:58.000 --> 00:37:00.000
I don't know why it didn't resonate to me in that moment.
00:37:00.079 --> 00:37:01.199
Maybe I was just maybe I was just tired.
00:37:01.519 --> 00:37:02.400
You're evolving, you see.
00:37:02.559 --> 00:37:08.079
It kind of reminds me of that the nutcracker reminds me of Epcot, like around the world.
00:37:08.159 --> 00:37:09.440
That's why I like the Nutcracker.
00:37:09.519 --> 00:37:15.760
You know, when you go to Epcot and you're like, you go to Mexico and you go to, you know, Germany, and it's kind of like dancing around the world.
00:37:15.840 --> 00:37:33.840
I like I I love that I like the costumes, but also I did there's different renditions, which probably could have been why you were aboard because like Miami City ballet's interpretation of Tychoski's The Nutcracker is gonna be very different from where I danced, which was Ballet Florida's Marie Hale's rendition of the Nutcracker.
00:37:34.000 --> 00:37:42.559
So, like every every ballet academy is gonna have and dance companies gonna have their own version of the actual dance.
00:37:42.880 --> 00:37:46.480
It seemed very traditional, and I'm not I tend to not gravitate toward that.
00:37:47.119 --> 00:37:52.719
I would love to see some, oh my god, one of my favorite things in the world is to see other people's interpretations of the same thing.
00:37:52.800 --> 00:37:53.599
I love that shit.
00:37:53.760 --> 00:38:01.280
Or whenever someone's like, oh, we're gonna make a new Batman movie, I'm like, I'm probably gonna like it, but I'm interested to see your take on what that world would look like.
00:38:01.440 --> 00:38:09.760
Or if someone does a dystopian future thing, I'm just curious to see that person's take on what that would be like compared to what other people have thought it would be like.
00:38:10.079 --> 00:38:16.880
So I love seeing other people like just their renditions, or even like I heard just I don't even know.
00:38:17.039 --> 00:38:27.280
So there's this a cappella group on Instagram, it's these four black dudes, and all of like the show intros from the 90s, like Family Matters or like DuckTales and all this stuff, they do them all a cappella.
00:38:27.440 --> 00:38:29.679
Oh, I saw that on Instagram, yeah.
00:38:30.239 --> 00:38:31.280
That was fantastic.
00:38:32.000 --> 00:38:32.320
So good.
00:38:32.719 --> 00:38:33.840
DuckTales, woo!
00:38:34.159 --> 00:38:34.880
Oh, so good.
00:38:34.960 --> 00:38:38.559
And so, which is another thing we should talk about sometime during the 90s.
00:38:38.800 --> 00:38:44.239
The amount of investment they put into jingles for the beginning of shows was like they went hard.
00:38:44.400 --> 00:38:45.920
They invested hard nowadays.
00:38:46.000 --> 00:38:46.480
They don't care.
00:38:46.559 --> 00:38:52.320
It's like you don't even show opening credits, but whew, in the 90s, I don't know if were you a big 90 show watcher?
00:38:52.480 --> 00:38:58.880
There used to be this thing called TGIF where it was all these Friday night shows like Family Matters and Step by Step and all that that was like the highlight of the week.
00:38:59.119 --> 00:39:05.679
Yeah, I I was uh a 70s and 80s kid, you know, so I can I can't probably tell you all the jingles from those shows.
00:39:06.480 --> 00:39:06.559
Sure.
00:39:06.719 --> 00:39:07.440
Did you watch Dallas?
00:39:07.599 --> 00:39:15.039
Uh actually I interviewed somebody from Dallas, uh, you know, so uh I've watched uh pretty much every major show back in those days.
00:39:15.360 --> 00:39:16.639
Oh, dope, nope, nope.
00:39:16.800 --> 00:39:18.639
So I know we went on a wild tangent.
00:39:18.719 --> 00:39:19.920
Just wanted to get real quick.
00:39:20.000 --> 00:39:22.320
So so right now, do you you still do the marketing?
00:39:22.559 --> 00:39:24.000
Yeah, I do PRM marketing.
00:39:24.079 --> 00:39:27.760
So I right now, like I represent a world-class artist and sculptor.
00:39:27.840 --> 00:39:27.920
Okay.
00:39:28.079 --> 00:39:29.920
And he's doing a statue of sculptor.
00:39:30.079 --> 00:39:34.960
He's he's doing a actual statue of the Taylor Swift of her day.
00:39:35.920 --> 00:39:38.000
Now, again, if you're Gen Z, you probably don't know her.
00:39:38.719 --> 00:39:40.320
Well, Stephen X, Connie Francis.
00:39:40.639 --> 00:39:41.679
Connie Francis, yeah.
00:39:42.159 --> 00:39:51.760
She did a song called Where the Boys Are, which was also like a 1962 movie, which also starred uh uh George Hamilton, where he kind of got his fame as well.
00:39:51.920 --> 00:39:54.719
So uh, you know, she sold tens of millions of records.
00:39:54.880 --> 00:39:57.920
In fact, she went so viral last year, believe it or not.
00:39:58.079 --> 00:39:58.400
Oh, wow.
00:39:58.559 --> 00:40:01.119
Uh, because uh some people started to lip sync her.
00:40:01.519 --> 00:40:10.559
There was 80 billion uh actual TikTok uh, you know, um reminisce of what she did, or renditions, whatever you want to call it.
00:40:10.639 --> 00:40:11.679
Uh 80 billion.
00:40:11.760 --> 00:40:12.480
Can you imagine that?
00:40:13.280 --> 00:40:14.719
Did she get a royalty for that?
00:40:15.039 --> 00:40:16.079
That's a great question.
00:40:16.159 --> 00:40:17.039
She should have, right?
00:40:17.280 --> 00:40:22.159
Because I know for like ask having these different trackings, like even if you get played in an elevator, they send you a royalty.
00:40:22.320 --> 00:40:24.239
I don't know if TikTok fell under that scope yet.
00:40:24.480 --> 00:40:30.159
Well, she passed away last year, so her estate hopefully would be getting some of that, but you would think that she would, you know.
00:40:30.239 --> 00:40:33.280
But so yeah, so we're putting a a a statue together.
00:40:33.440 --> 00:40:35.920
Hopefully it'll end up on Fort Lauderdale Beach.
00:40:36.000 --> 00:40:39.039
She actually made Fort Lauderdale spring break with that movie.
00:40:39.119 --> 00:40:40.960
That's where it's the whole craze started.
00:40:41.119 --> 00:40:41.199
Really?
00:40:41.440 --> 00:40:42.719
From Connie Francis, yeah.
00:40:43.199 --> 00:40:47.039
So uh it would be very apropos to have her statue right there.
00:40:47.199 --> 00:40:53.119
And then we just met with the president of FAU, Adam Hasner, and they're building a new Holocaust Center.
00:40:53.199 --> 00:41:04.000
So we're talking about putting a statue there as well of probably the most well-known uh person who's affiliated with the Holocaust, Ellie Wizell, who wrote a famous book called Night.
00:41:04.239 --> 00:41:04.559
Yeah.
00:41:04.719 --> 00:41:09.039
So uh yeah, so that's uh uh you know it's hard to read that in school at St.
00:41:09.199 --> 00:41:09.519
Andrews.
00:41:09.760 --> 00:41:10.400
Yeah, St.
00:41:10.480 --> 00:41:11.920
Andrews, like 80% Jewish, yeah.
00:41:12.079 --> 00:41:12.320
Yeah.
00:41:12.400 --> 00:41:16.960
So uh, you know, we're uh I represent anybody who wants some good PR.
00:41:17.360 --> 00:41:18.079
I love this.
00:41:18.400 --> 00:41:26.000
And and what I do is kind of unique is I put in not just PR, I do marketing, I do branding, I do podcasting.
00:41:26.079 --> 00:41:30.800
So I kind of give people greater value than just a one-dimensional PR anchor.
00:41:30.960 --> 00:41:31.519
Right.
00:41:31.840 --> 00:41:36.400
At a lesser cost than most of these PR people, just to throw that in.
00:41:36.639 --> 00:41:38.239
Well, marketing is the most important thing, right?
00:41:38.320 --> 00:41:42.400
Sales is a direct translation to people knowing you exist and wanting your thing.
00:41:42.559 --> 00:41:45.360
And they can't want your thing unless they know your thing exists, right?
00:41:45.760 --> 00:41:50.719
Well, you can have the best product or the best service, or you can be the best singer without PR.
00:41:51.039 --> 00:41:53.679
You know, it's kind of hard to get your yourself out there.
00:41:53.760 --> 00:41:55.679
So it's all about PR at the end of the day.
00:41:55.920 --> 00:41:59.119
So for those who are like looking for some PR, how do they find you?
00:41:59.360 --> 00:42:01.199
Uh well, not too hard to find me.
00:42:01.360 --> 00:42:06.880
They can uh you can listen to my podcast or watch my podcast on YouTube, The Motivation Show.
00:42:06.960 --> 00:42:13.119
Uh you got all my handles there, or you can just email me, motivate a to Z at gmail.com.
00:42:13.360 --> 00:42:13.679
Motivate.
00:42:14.480 --> 00:42:14.639
Yeah.
00:42:14.800 --> 00:42:15.519
The word motivate.
00:42:15.599 --> 00:42:15.760
Yeah.
00:42:16.000 --> 00:42:17.599
A T-O-Z-A-M-A-M-A-M-A-M.
00:42:18.000 --> 00:42:19.599
Then the number two in the letter Z.
00:42:19.840 --> 00:42:21.199
A then motivate A to Z.
00:42:21.519 --> 00:42:25.119
That's what I try to do in life, to try to motivate from people from A to Z.
00:42:25.280 --> 00:42:26.639
That's why I put the email together.
00:42:26.960 --> 00:42:27.760
Try to inspire people.
00:42:28.159 --> 00:42:31.440
A the number two Z at gmail.com.
00:42:31.679 --> 00:42:32.000
Got it.
00:42:32.159 --> 00:42:32.800
And you can find me.
00:42:33.039 --> 00:42:35.519
You know, I'm on any of the social medias on the other.
00:42:35.679 --> 00:42:36.400
I'm on all of them, you know.
00:42:36.880 --> 00:42:37.760
It's your Instagram handle.
00:42:38.000 --> 00:42:40.159
It's uh EliMarcus Podcast.
00:42:40.400 --> 00:42:40.559
Okay.
00:42:40.719 --> 00:42:43.039
Yeah, and on Twitter uh or X.
00:42:43.519 --> 00:42:44.480
I still say Twitter.
00:42:44.559 --> 00:42:46.559
I don't think I'm ever gonna not say Twitter.
00:42:46.800 --> 00:42:47.119
That's fine.
00:42:47.360 --> 00:42:48.880
I still have a hard time with that.
00:42:49.039 --> 00:42:50.719
The Eli Marcus.
00:42:50.880 --> 00:42:57.440
So, and just to finish out, if there was having done this a long time, you I'm sure you know this space very well.
00:42:57.679 --> 00:43:10.480
If someone who was struggling was like, man, what's like one nugget, what's one thing I should be doing that I'm not doing to start building myself a following because a lot of people want to do these things, a lot of people struggle.
00:43:10.639 --> 00:43:16.880
Not the monetization, well, the monetization comes later, but growing the following for these things so that it can then translate into monetization.
00:43:16.960 --> 00:43:23.199
How do you I feel like that seems to be the hardest step from idea and doing the thing to building the following for the thing?
00:43:24.400 --> 00:43:26.239
Building the following is definitely the hard part.
00:43:26.559 --> 00:43:33.280
Well, what's like the what's the biggest nugget you could give those who are listening for if you do nothing else, do this thing.
00:43:33.519 --> 00:43:42.400
Well, for me, uh, I used a word before proximity, you know, uh, and I think that proximity is power, you know, who you're connected to is is very, very powerful.
00:43:42.559 --> 00:43:44.559
And they're the ones that have the following.
00:43:44.639 --> 00:43:50.960
So if if you're into if I'm interviewing somebody like I'm going to, Fran Dresher, the nanny, right, she's got millions of people.
00:43:51.119 --> 00:43:56.800
If she posts one time on her Instagram, I've now got thousands of new listeners.
00:43:56.960 --> 00:43:57.119
Right.
00:43:57.280 --> 00:44:02.960
If I post on my Instagram, You know, I'm lucky if I get a handful of new listeners, right?
00:44:03.280 --> 00:44:04.400
So it's proximity.
00:44:04.719 --> 00:44:11.840
Get the people, you know, who already have the followings and work with them and get them in your funnel so that they'll support you.
00:44:16.079 --> 00:44:23.280
But how like how do you get from A to that proximity?
00:44:23.440 --> 00:44:26.079
What's the what's the path from A to that proximity?
00:44:26.320 --> 00:44:28.239
I think everything's a one degree of separation.
00:44:28.320 --> 00:44:32.480
Everybody knows somebody who has, you know, some power and some following.
00:44:32.800 --> 00:44:34.639
So you're saying like mine your circle?
00:44:34.719 --> 00:44:40.880
Uh well, you know, I think it's good to also provide some added value to people, you know, be be a resource for them.
00:44:41.039 --> 00:44:45.440
Do something like in her case, in uh I'm gonna get behind cancer schmanzer.
00:44:45.599 --> 00:44:47.280
I think that's a really important thing.
00:44:47.360 --> 00:44:55.840
I mean, there's too much cancer out there, you know, our our our mothers, our our sisters, our husbands, our wives are all dying of cancer.
00:44:56.000 --> 00:44:58.559
And we're not thinking about it until it actually happens to be.
00:45:00.159 --> 00:45:00.320
Right.
00:45:00.400 --> 00:45:05.840
So so why not like uh uh get behind a cause like that that's such an epidemic?
00:45:05.920 --> 00:45:10.559
Uh and so I'm gonna get behind that cause, which is one of the reasons why she's coming on my show.
00:45:10.719 --> 00:45:18.000
It doesn't hurt that we also went to high school together, but that but the the the real thing is is I said I want to support that organization.
00:45:18.800 --> 00:45:23.199
And it's really an altruistic thing, it's not like there's anything in it for me, you know.
00:45:23.280 --> 00:45:25.519
I but it's a scourge and I want to fight it.
00:45:25.840 --> 00:45:28.320
In the next 20 years, we will kill the dragon.
00:45:28.559 --> 00:45:30.079
Well, I think we can.
00:45:30.559 --> 00:45:33.440
We will, not can, we will.
00:45:34.239 --> 00:45:37.440
And that's how you get things done by saying we will.
00:45:37.599 --> 00:45:40.880
You see, it's like people say to me, Well, I'm gonna try to make it.
00:45:41.039 --> 00:45:42.480
And no, they never make it.
00:45:42.559 --> 00:45:44.400
Because you know, Yoda says, right?
00:45:44.639 --> 00:45:45.519
Do or do not.
00:45:45.679 --> 00:45:46.079
There's no try.
00:45:46.320 --> 00:45:47.119
There is no try.
00:45:47.280 --> 00:45:52.320
So when anybody says to me they're gonna try, I'm like, uh, you're talking to the wrong guy.
00:45:52.719 --> 00:45:54.400
You know, you can't bullshit a bullshitter.
00:45:54.639 --> 00:45:58.559
Well, a lot of things they're doing in Asia, I think they already have killed a dragon.
00:45:58.880 --> 00:46:10.639
Well, you know, I think a lot of it has to do with diet, and uh, and I have a lot of knowledge in that because I've interviewed some of the world's greatest functional medicine doctors who understand that how diet, you know, creates disease.
00:46:10.880 --> 00:46:11.280
For sure.
00:46:11.440 --> 00:46:25.119
But a lot of the things they're doing with now training the immune system to recognize cancer cells so that the body removes them before they can grow, it's gonna be very hard for cancer to get a foothold anymore.
00:46:25.440 --> 00:46:26.079
Very hard.
00:46:26.400 --> 00:46:29.840
Well, I'll tell you that and heart disease, you know, that's that's the other big killer.
00:46:29.920 --> 00:46:32.159
So that's that right there is hardcore diet.
00:46:32.239 --> 00:46:33.360
Yeah, yeah, it really is.
00:46:33.440 --> 00:46:39.039
And so I've I've learned uh a hack or two on how to probably never get a heart attack.
00:46:39.119 --> 00:46:41.599
Yeah, and yet, you know what's interesting?
00:46:42.000 --> 00:46:50.719
There are people with cancer who would rather literally die, I think, almost than to listen to new advice, unless it's coming from their doctor.
00:46:50.960 --> 00:46:52.320
I've actually talked to people with cancer.
00:46:52.400 --> 00:46:55.679
I say, and I have some uh advice for you, so no, I'm not interested in hearing it.
00:46:55.920 --> 00:46:56.719
I love this, Eli.
00:46:56.880 --> 00:46:57.760
I think this is a part two.
00:46:58.159 --> 00:46:59.039
What do you think you're gonna want to hear?
00:46:59.760 --> 00:47:02.079
It's like I've heard everything.
00:47:02.239 --> 00:47:04.079
Like, do you want to, Janine?
00:47:04.400 --> 00:47:06.159
Not today because I have someone coming in and telling you.
00:47:06.239 --> 00:47:12.000
No, no, sorry the second, but I think that's a that that is a great idea because this is like I'll go on this topic forever.
00:47:12.239 --> 00:47:14.000
Oh, yeah, it's it's so important.
00:47:14.320 --> 00:47:17.760
I mean, it literally can save thousands and thousands and thousands of lives.
00:47:18.000 --> 00:47:25.760
Well, being a vegetarian is was one of the changes I made early in life because like animal fat is solid at human body temperature, so it can cling to the arteries.
00:47:25.920 --> 00:47:30.639
Vegetable fat is liquid at body temperature, so it can't really clog and cling to the arteries.
00:47:30.880 --> 00:47:32.320
Well, I interviewed a guy by the name of T.
00:47:32.480 --> 00:47:34.159
Collin Campbell who wrote the China study.
00:47:34.320 --> 00:47:36.239
It's the largest nutritional study ever done.
00:47:36.320 --> 00:47:41.760
He was featured in a very famous documentary about 20-something years ago called Forks Over Knives.
00:47:42.000 --> 00:47:49.679
So, you know, I've researched these topics, and you know, but some people look at me because I don't have the white uniform on and I don't have a doctor in front of my name.
00:47:49.760 --> 00:47:51.760
So they they dismiss what I'm telling them.
00:47:51.840 --> 00:47:56.719
But it's not that that I'm smart, it's that I go to the people who are smart and I interview them.
00:47:56.960 --> 00:48:01.360
So I've learned a lot about how to tackle heart disease and cancer and diabetes.
00:48:01.679 --> 00:48:05.519
We'll have to have you back to talk about this because this is we're gonna have to wrap it up now.
00:48:05.599 --> 00:48:10.960
But that the ugly line, like we're we, my god, it seems like we just started.
00:48:11.039 --> 00:48:13.039
You're a fun guy to wrap up.
00:48:13.280 --> 00:48:14.320
I've had a I've had a very good time.
00:48:15.119 --> 00:48:16.239
Maybe we've got to write a song together.
00:48:17.280 --> 00:48:19.280
Oh my god, my friend tried to have me write a song.
00:48:19.440 --> 00:48:20.719
I couldn't get past the first two lines.
00:48:21.199 --> 00:48:23.199
Lennon and McCartney, you can say which one do you want to be?
00:48:23.440 --> 00:48:25.519
I'm gonna write a go.
00:48:25.840 --> 00:48:28.639
Thank you so much for joining the PB and J show today.
00:48:28.719 --> 00:48:30.000
We will see you on the next round.
00:48:30.239 --> 00:48:30.719
Take care.
00:48:30.960 --> 00:48:31.599
Take care.
00:48:32.000 --> 00:48:34.159
And just like that, we're done.
00:48:34.239 --> 00:48:36.400
But don't worry, we'll be back.
00:48:36.559 --> 00:48:40.400
If you laughed, learned something, or just enjoyed the chaos.
00:48:40.559 --> 00:48:47.519
Go ahead and follow, subscribe, and leave us a review on Apple Podcasts, Spotify, or wherever you're tuning in.
00:48:47.679 --> 00:48:53.039
And don't share this episode with someone who needs a little PDJ in their life.
00:48:53.199 --> 00:48:56.400
Until next time, stay crunchy, stay smoothie.
