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Wyszukaj minione odcinki Optily Radio: Accelerate eCommerce Marketing.

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User experience, according to Ciarán Harris starts with the very first interaction someone has with your business. It's on the brand to ensure every touchpoint is examined and optimized to ensure you capture as many interested users as possible.Ciarán Harris is the Co-founder of Each&Other…
ROAS isn't the only metric you need to be considering in the complex world of eCommerce. Overall profitability and product-specific profit and loss are incredibly important according to this week's guest, Kathleen Booth.Kathleen Booth is the Senior Vice President of Marketing at Tradeswel…
Is customer service part of a company's brand or marketing? Mia Bobak says it's both. How you approach the pre-purchase interactions is so critical to a customer's purchase decision. And if there are any issues after they buy, how you go about resolving them can be the deciding facto…
Leveraging marketing to bring new customers to your store is the first step, but applying data to increase your existing customers' lifetime value is a crucial follow-up. In this episode, we dive into RFM (recency, frequency, monetary) modeling and tactics from customer value optimization (CVO…
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