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Many Shopify sellers have no idea whether their Google Ads are actually making money. Patrick Rice breaks down the numbers that tell you the truth, why a 10x ROAS can still lose you money, and how to know your ad manager is doing a good job even if you never open the dashboard yourself.
Links Mentioned
- Google Ads Search Terms Report (Campaigns > Insights and reports > Search terms): https://support.google.com/google-ads/answer/2472708
- Shopify Marketing Performance & Attribution Reports (new vs. returning customers): https://help.shopify.com/en/manual/promoting-marketing/analyze-marketing/marketing-performance
- Google AI Max for Search campaigns: https://support.google.com/google-ads/answer/15910187
Chapters
- 0:00 Intro
- 1:24 How to Hire an Ads Person
- 3:30 Start With the Search Terms Report
- 4:53 The Brand Keyword Trap
- 7:06 Should You Bid on Your Brand?
- 10:24 What Owners Should Monitor
- 13:35 Why ROAS Can Deceive You
- 15:47 Break-Even ROAS Explained
- 17:09 Why Chasing 10x ROAS Backfires
- 19:23 New vs. Returning Customers
- 20:41 Shopify's Attribution Advantage
- 23:58 PMax, Shopping, and Search
- 27:03 How PMax and Shopping Interact
- 28:20 What's Changed Recently
- 29:26 Testing Google's AI Max
- 30:39 Consolidation Beats Segmentation
- 31:41 A 10x Turnaround Story
- 35:09 Pilot Budgets and Structure
- 39:15 Site Optimization and CRO
- 40:19 The 90s Website Story
- 44:12 Wrapping Up
Book a Call
- Book a Call with Patrick: https://calendly.com/patrickriceco/strategy-call
- Book a Call with Leighton: https://cal.com/leightontaylor/discovery-call?utm_source=podcast
Work with Us
- Work with Patrick (SEO and Google Ads): https://patrickriceco.com/
- Work with Leighton (Shopify Store Builds, Migrations, & Ongoing Support): https://envision.io
You may notice that our content sometimes includes affiliate links or sponsored content. We may receive compensation for this type of content, which supports the work we do at no cost to you.
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