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Episode Notes
In this episode, I welcome back Matt Essam, a business strategist who works with award-winning creative studios, for his second appearance on the show. We talk about the last 16 months since his first episode - including the moment he realized he'd built a product chasing what the market wanted rather than what actually energized him, the "energy of obligation" that told him something had to change, and the sabbatical that followed. Matt shares what he's learned about courage versus confidence, why he believes business is the ultimate spiritual endeavor, and the radical (and surprisingly effective) advice he gives stressed-out clients: take a holiday.
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Video Chapters 00:00 - Introduction: welcome back 00:22 - Where they've recorded across the world 01:16 - What's changed in the last 16 months 01:43 - The tension between coaching energy and market demand 02:40 - The "energy of obligation" and realizing something had to change 03:19 - Zooming out and realizing it's bigger than a client issue 04:09 - Why he pursued the lead gen challenge despite knowing better 05:32 - Blue ocean vs. red ocean, and defining his "creative" niche 06:47 - Realizing the strategy didn't scale to a mass market 09:03 - The lesson: riches are in the niches 09:44 - What the experience did for his identity 11:10 - The mountain moment: sitting on a snowboard and feeling the incongruence 12:33 - A friend's sudden death and the Steve Jobs mirror question 14:09 - The two-doors analogy: letting go of the old identity 15:18 - Significant emotional events as a loss of identity 15:45 - Creating, not finding, your North Star 16:16 - Letting go of "good" to pursue "excellent" 17:28 - The difference between a sabbatical and procrastination 18:10 - Listening to the body before burnout hits 18:35 - Where the concept of "courage over confidence" was born 19:29 - Why confidence can't exist without courage 20:34 - Setting - or not setting - an end date for the sabbatical 21:15 - Designing his ideal next chapter: five clients, two days a week 22:32 - What he's done differently on sabbatical 23:13 - Rediscovering connection to people and nature 24:16 - The value of unstructured time and a "clear horizon" 24:54 - The default diary lesson from years ago 26:05 - Will's own story about a summer with no responsibilities 28:05 - Slowing down: the difference between rushing and strolling through London 28:44 - Planning in campaigns instead of multi-year plans 29:48 - Staying laser-focused on one goal at a time 31:06 - Setting goals in stone, methods in sand 32:18 - Defining his life mission: helping people live up to their potential 34:17 - How unlocking business potential unlocks life potential 34:47 - "You are the business" - why the person changes everything 35:52 - Why business tests every area of life 36:39 - What ultra-successful people actually want once they've "made it" 37:07 - Leaving things and people better than you found them 37:59 - Advice for people who can't afford to take a sabbatical 38:37 - The client who took a holiday during a crisis - and it worked 39:45 - Giving your best vs. giving your all 40:48 - Distinguishing intentional change from self-sabotage 41:39 - The gym experience that wrecked his nervous system 44:35 - Head, heart, and gut alignment 45:49 - The three things to start being more courageous 46:13 - Forward-projecting three, five, ten years ahead 47:14 - Realizing he didn't want the life of the people ahead of him 48:51 - Tim Ferriss's fear-setting exercise, explained 51:03 - Using micro actions to build courage: the talking-to-strangers experiment 52:31 - The "talk forever drill" for building conversational confidence 55:19 - Breaking fear down into the smallest possible next step 59:24 - How to connect with Matt 1:00:53 - Being the "bullshit man" of LinkedIn 1:01:02 - Final reflection: the question he wishes people asked him 1:01:55 - Closing remarks
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Relevant Links For the Viewer and Citations Website - https://www.willpolston.com Instagram - https://instagram.com/willpolston Facebook - https://www.facebook.com/willpolstonmih LinkedIn - https://www.linkedin.com/in/willpolston/ Twitter / X - https://x.com/willpolston TikTok - https://www.tiktok.com/@willpolston Connect with Matt on LinkedIn: search "Matt Essam" (please confirm exact spelling and handle)
About Me: I am dedicated to helping individuals and businesses unlock their true potential through expert coaching and training programs. I'm passionate about empowering others to achieve their dreams and live a life they love. Subscribe for more insights and tips on personal development, productivity, and achieving your goals. Let's embark on this journey together!
