O TYM ODCINKU
In 2024, Jay Janzen told this show weaponized AI content was "minutes away." Two years later he's back with a blunt update: "We're definitely there." And the adversaries deploying it have no limits.
Janzen is NATO's Strategic Communications Director and a former Canadian Brigadier-General, and he sits in the two-star meetings where military strategy and messaging now fuse. Recorded in Riga with Erol, this conversation gets into how NATO runs an information war without abandoning its values, why the alliance now treats deterrence as something that happens inside an adversary's head, and why the West's obsession with escalation is exactly the trap Russia wants us in.
What you'll hear:
- Inside NATO's "shark tank" in Rennes, where 100 companies pitched agentic AI for cognitive operations
- Why Janzen rejects fighting disinformation with disinformation, even with one arm tied behind our back
- The three spaces where NATO denies Russia advantage so "the math never adds up"
- How the comms team was asked to shape Steadfast Deterrence 2027 three years in advance
- The Nazi propaganda myth Janzen believed for 30 years, and what it taught him about bias in AI
- What "good data" means when garbage in means garbage out at machine speed
- The one message he'd put on a billboard for billions to see
Follow Navigating Noise so you never miss an episode. Available on YouTube, Spotify, and Apple Podcasts.
Learn more about Filter Labs at filterlabs.ai
