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Clay Curran, co-founder of FreshX, joined the pod to talk about solving one of LTL’s hardest problems: reefer. From last mile pilots to a full-on freight brokerage pivot, he breaks down how they landed on a software solution that actually works—giving brokers instant access to reefer capacity across 80+ carriers. No transaction fees. No messy workarounds. Just real rates and real coverage.
Key Chapters:
(0:00) Introduction and Background
(2:32) Founding FreshX: From Last Mile Delivery to Freight Brokerage
(4:00) Challenges in LTL Reefer and the Pivot to Software
(7:11) Building and Scaling FreshX
(15:24) Technical Insights and Product Development
(22:49) Understanding the Role of a Product Manager
(24:40) Future Vision for FreshX
(26:46) Real-Life Challenges in Cold Chain Logistics
(34:55) Dynamic Pricing and Carrier Relationships
(39:16) Tech Stack and Business Operations
(41:29) Lessons Learned and Final Thoughts
#LetsTalkLogistics #FreightTech #ReeferProblem #FreightFix #BrokerTools
