O TYM ODCINKU
In this episode, we sit down with Harry Horsfall, the CEO & co-founder of Flight3, a Web3 marketing agency. He reflects on his journey from organising music festivals to diving into the world of Web3.
We explore the unique challenges and opportunities in marketing for web3 projects, from go-to-market strategies to community building. Tune in as we discuss the evolution of web3 marketing, the impact of regulatory challenges, and the future of tokenisation in advertising.
This episode offers practical takeaways for marketers and entrepreneurs alike, aiming to thrive in the ever-evolving landscape of decentralised technology.
Język angielski
Stany Zjednoczone
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WYSZUKAJ MINIONE ODCINKI
Wyszukaj minione odcinki LabTalks.
INNE ODCINKI W TYM PODCASCIE
In this episode, we chat with Simon, managing partner from UM, about the critical balance between AI and human creativity in media planning. Discover how human insights add value to data-driven decisions and why relying solely on algorithms can lead to generic content.
We also explore UM's Full-Co…
Ben Putley sits down with Michaël van de Poppe, a crypto expert and venture capitalist, to uncover the opportunities and challenges shaping blockchain, AI, and Web3. From Michaël's journey to becoming a Key Opinion Leader to the rise of tokenized digital advertising, they explore how these technolo…
In this LabTalks epiosde, Ben Putley sits down with Dr. Lisa Cameron, Chair and Founder of the Global Legislators Forum in Digital Assets and the first Crypto Parliamentary Group Chair, for an insightful discussion on blockchain, regulation, and the UK’s role in the digital revolution.
Dr. Cameron …
In this episode of LabTalks, Ben sits down with Chris Geils, Associate Director at Kinesso UK, to explore the evolving landscape of biddable and addressable media.
Chris breaks down how programmatic media has shifted from a focus on automated bidding to audience targeting and why understanding ide…
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