How B2B CMOs Can Measure Brand Marketing (Without Spending $10K a Month) | Episode 012

Measuring brand is hard—especially when every dollar has to show ROI.

Here’s the problem:

↳ Most skip brand metrics because they seem too “fluffy” or “expensive”

↳ Attribution obsession blinds us to longer-term brand lift

↳ High traffic ≠ success (especially if it's not your ICP)

↳ MMM tools are great, but also expensive

But measuring brand doesn’t have to break the bank.

In this KlientBoost Kitchen episode, Patrick walks you through:

→ 7 tactical, low-cost ways to track brand performance

→ How to prove brand lift with holdout tests (yes, even in B2B)

→ Why ICP traffic growth is your best North Star metric

You don’t need a six-figure analytics stack to prove your brand is working.

You just need to track what actually matters.