O TYM ODCINKU
In this episode of Just So You Know, Jamie and Justina sit down with Nemanja Golubovic, founder and CEO of Kale My Name, to talk about what it really means to use your platform for purpose.
This conversation goes deeper than surface level takes. From building one of Chicago’s most recognized vegan restaurants to becoming a bold and unapologetic voice for animal advocacy online, Nemanja opens up about balancing business, activism, authenticity, and social media growth in today’s digital world.
We get into:
• Building an ethical business without compromising your values
• Using social media as a tool for activism and impact
• Why authenticity is the key to growth online
• The challenges of being outspoken as a business owner
• Balancing profitability with purpose
• How veganism transformed Nemanja’s life and mindset
• Dealing with criticism, trolls, and public backlash
• Why storytelling creates stronger connection than marketing
• Growing a brand through vulnerability and honesty
• What it means to be a true multi-hyphenate entrepreneur
This isn’t just about social media or running a restaurant. It’s about courage, conviction, and choosing to build something that reflects exactly who you are.
If you’ve ever wondered how to turn your voice into impact… build with integrity… or use your platform for something bigger than yourself,
this episode is for you.
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IF THIS EPISODE RESONATED
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FOLLOW NEMANJA GOLUBOVIC:
https://www.nemanja-golubovic.com
https://www.kalemyname.com
https://www.facebook.com/kalemyname
https://www.instagram.com/kalemyname
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FOLLOW JUST SO YOU KNOW:
https://www.instagram.com/jsykpodcast/
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https://podcasts.apple.com/us/podcast/just-so-you-know/id1726036677
https://www.youtube.com/@jsykpodcast
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FOLLOW US:
Jamie:
itsjamiescorner.com
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https://x.com/itsjamiescorner
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Justina:
https://www.instagram.com/justina.justina?igsh=NmhtbmhzZHRiMHZh&utm_source=qr
https://www.instagram.com/justinaveganjourney?igsh=MTM0bDByMnZnZWdiaQ%3D%3D&utm_source=qr
https://www.youtube.com/@Justina.Justina
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🕒 CHAPTER MARKERS
00:00 Cold Open + Hidden Talents
02:16 Meet Nemanja Golubovic
03:22 Social Media Growth + Authenticity
04:18 How Veganism Changed Everything
08:03 The Emotional Weight of Animal Advocacy
10:11 Speaking Out as a Business Owner
12:26 Calling Out Performative Activism
16:11 Ethics vs Profit in Business
17:49 Why Kale My Name Proudly Stays Vegan
20:06 The “Vegan” Label Debate
23:07 Freedom, Authenticity + Advocacy
24:20 Creating Viral Content with Purpose
27:05 Does Activism Content Create Change?
28:12 Why Vegan Restaurants Are Struggling
30:58 Advice for Vegan Business Owners
33:13 Consistency on Social Media
35:11 Balancing Real Life and Online Fame
36:09 Going Viral + Protecting Yourself
40:00 Handling Hate, Threats + Backlash
42:11 Why Polarizing Content Matters
43:36 Politics, Human Rights + Veganism
46:36 Future Business Ventures
47:36 Reality TV + The Traitors Talk
50:54 Nemanja’s Vision for the Future
52:56 What He’d Tell His Younger Self
54:04 Final Thoughts + Where to Find Nemanja
