O TYM ODCINKU
What’s really behind your web traffic? How can you tell if the clicks you’re counting are from future students or from bots inflating your metrics? And what does it take to turn raw numbers into insights you can actually act on?
In this episode of Innovating Enrollment Success, Digital Analytics Manager Sam Hofman and Ad Ops Engineer Nathan Huff talk about how to separate real insights from digital noise, and why trustworthy data is essential for student recruitment and retention.
What you’ll learn:
- Good data is trusted and actionable, not just clean spreadsheets.
- Set metrics early with a measurement brief that defines success and allows for pivots.
- Compare platform and CRM data to avoid inflated conversion counts.
- Identify bot traffic—40–60% of hits could be non-human.
- Block invalid traffic with honeypots, IP filters, and ad verification.
- Assign a data steward to own your data strategy and guide smarter decisions.
When your data is done right, it doesn’t just track activity, it tells the real story of your audience. And in today’s enrollment climate, those insights can make all the difference.
Język angielski
Stany Zjednoczone
TRANSKRYPCJA 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
WYSZUKAJ MINIONE ODCINKI
Wyszukaj minione odcinki Innovating Enrollment Success.
INNE ODCINKI W TYM PODCASCIE
How can colleges create emotional connections that last well beyond graduation?
In this latest episode of Innovating Enrollment Success, we kick off our special Campus Spirit series by exploring how brand experience shapes student engagement, loyalty, and long-term institutional success.
Paskill’s …
How can campus events create powerful moments that connect, inspire, and reinforce your institution’s brand? Expectations for meaningful experiences have never been higher, and today’s audiences—from Gen Z students to alumni—demand events that feel personal, engaging, and transformative. In our lat…
How can institutions successfully turn admits into enrollees during yield season?
In this latest episode of Innovating Enrollment Success, we explore the most effective recruiting strategies and marketing tactics institutions are using to make meaningful connections with students and families.
Hil…
The college search process can be overwhelming, with students facing thousands of options to find the right fit. Enter Loper—an innovative app reshaping how students, counselors, and colleges connect.
In this episode, Sam Bernstein, Loper’s co-founder, shares how the app is transforming the enrollm…
How does a student’s sense of belonging impact retention? And what can institutions do to foster it?
In the latest episode of the Innovating Enrollment Success Podcast, we dive into these questions with Katrina Noelle, president of KNow Research, who led a groundbreaking study with San Francisco St…
Zastrzeżenie: Podcast i grafika osadzone na tej stronie pochodzą z Cathy Donovan, który jest własnością jego właściciela i nie jest powiązany ani wspierany przez Listen Notes, Inc.
EDYTUJ
Dziękujemy za pomoc w aktualizowaniu podcastowej bazy danych.
