O TYM ODCINKU
IN CLEAR FOCUS: Katie King, CEO of AI in Business, discusses the all-new, second edition of her book, "AI Strategy for Sales and Marketing". Discover how brands can move from AI experimentation to scaled transformation by prioritizing strategy over technology. Katie explains the importance of consent-first, ambient personalization and how ethical AI acts as a trust multiplier rather than a cost center. Listen now to learn how to implement Katie's AI Playbook framework and prepare for Agentic AI.
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INNE ODCINKI W TYM PODCASCIE
IN CLEAR FOCUS: Park Howell, founder of Business of Story, and author of "Brand Bewitchery," explores the DNA of brand storytelling. Discover why narrative clarity must precede the creative brief and how to use the 10-step Story Cycle System™ to build compelling messaging. Park explains the AND, BU…
IN CLEAR FOCUS: Our guest this week, Melissa Swift, author of "Effective: How to Do Great Work in a Fast-Changing World," explores the modern reality of work intensification. Discover why today's workplace mirrors the early Industrial Revolution and how the "curse of competence" impacts top perform…
IN CLEAR FOCUS: Visha Kudhail is the author of our featured book for August: "Authentic Marketing." In this episode, Visha explains why authenticity should be an always-on operating model, not a social media trend. As AI content floods feeds, consumers crave genuine connection. Discover how to move…
IN CLEAR FOCUS: Most new products fail by solving technical problems over consumer needs. Sally Kemkers of consultancy Untapped Innovation reveals how to bridge R&D and marketing. Discussing her new book, "Untapping Innovation," we discover how to drive human-led innovation using The Hero's Jou…
IN CLEAR FOCUS: Columbia Business School professor Paul Ingram explains why shared values are the most powerful force in authentic brand-consumer relationships. Drawing from his book, "What Do You Really Stand For?", Paul reveals how to uncover core values, apply value homophily for consumer segmen…
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