E28: We're quick commercing everything, is it really about convenience?

Quick commerce began as a rescue mission: the forgotten ingredient, the surprise guests, the missing charger. Now Indians are ordering headphones, fashion, cosmetics and even diagnostics in minutes. In this episode, Sid & Atul sit down to ask what really changed.

Why did India’s big retailers miss it? Why did the early economics look so strange? And when shopping becomes instant, do we stop planning and start buying on impulse? We also look at whether the model works beyond a handful of dense cities.

A conversation about habit, convenience and the end of “I’ll get it later.”