The KNOWN Framework for Visibility I Christine Howe & Jamie Maglietta

Christine Howe: Is it possible to have an influence and make a difference in today's world without getting on the camera? I think it's really hard to not be on camera. Right now, with AI and also the drive to YouTube, video is everything. The reason I say AI is because people want to connect with authenticity. They want to connect with real people. And when they see you showing up as your authentic self. They're more likely to start being engaged with your content versus not seeing you at all. Plus, if you do want media and you're not visible on YouTube or online showing up on camera, it makes it a hard sell for TV news producers to book you because they're gonna be wondering how's she or he gonna be on camera? And if they can't find those videos, it's a little bit harder. Plus showing up on camera right now in the scroll online on social media, on YouTube, on LinkedIn, all those platforms is helping you build out that digital footprint that helps you try and tap into the right audience. That could be for you as a client, or, you know, could be the right press audience that you're looking for. Welcome to Hyper Focus and High Performance with Christine Howe, where we explore how you can work with your brain, build your dreams, and live on purpose with more clarity, creativity, and presence. Jamie Maglietta, thank you so much for joining us today on Hyper Focus and High Performance. Hi, thanks for having me. Absolutely. Before we dive in to everything we're going to explore today, which I think is probably a really good foundation for anyone with a dream and a mission in 2026 today and moving beyond, if you are a brilliant creative leader with ADHD, number one, you're in the right place. And number two, there's a high chance that you've spent years developing your expertise. But bringing it to the world can feel overwhelming. And so today I've invited Jamie to the podcast to help us see why visibility matters more now, today, than ever before. And why so many brilliant people with important messages stay hidden because they don't have Just clarity on how to do visibility, what producers, journalists, and podcast hosts are actually looking for, and how to become more visible without becoming an influencer or pretending to be someone that you're not. Jamie is here to help us find some practical first steps that anyone can take, even this week. But first, Jamie, if you will just indulge me when I have people over to my house and have dinner, I like to ask them one question. And it's something that I Bringing into the podcast, and it is who was Jamie when she was eight years old? Who were you when you were eight? When I was eight years old, I was actually performing constantly. I was on stages singing, and I was in a school called the Paper Mill Playhouse. It's actually where Ann Hathaway was trained, and she and I were in the same troupe, and we were learning how to be musical performers, musical stage performers at eight. Yeah, that's where I was. I love that picture of you. I feel like it's such a true picture of just the essence of who you are. You're not pretending to be someone who wants to be in front of camera. You were born. Yeah. I mean, at the second grade talent show, I sang Whitney Houston's I Will Always Love You. I've always been someone who felt safe on a stage. That is so great. I love it. That's that is such a fun answer. My goodness. So I have some questions for you, but what I thought I would do to get this started is I thought we would actually do a little bit of in-a-person live coaching to start this out. Because I think sometimes just putting ourselves in front of a camera can be somewhat intimidating. And I have had this conversation with multiple friends who have really important messages that we don't really want to get on camera. So we'll just start there. How is it like is it possible to have and influence and make a difference in today's world without getting on the camera. I think it's really hard to not be on camera. Right now with AI and also the drive to YouTube, video is everything. The reason I say AI is because people want to connect with authenticity. They want to connect with real people. And when they see you showing up as your authentic self, they're more likely to start being engaged with your content versus not seeing you at all. There's also with YouTube, it is the most watched streaming platform in households. And if you're not showing up on camera there, it just it hurts your chances of being discovered. Plus, if you do want media and you're not visible on YouTube or online showing up on camera, it makes it a hard sell for TV news producers to book you because they're going to be wondering how's she or he going to be on camera? And if they can't find those videos, it's a little bit harder. Plus, showing up on camera right now in the scroll online, on social media, on YouTube, on LinkedIn, all those platforms is helping you build out that digital footprint that helps you try and tap into the right audience that could be for you as a client or, you know, could be the right press audience that you're looking for. What if the answer to overwhelm isn't pushing harder, but stepping back? Hi, I'm Christine Howe. I am a licensed professional counselor, turned coach, and creator of Think Time, the first whole brain planner. If you have a visionary, creative, ADHD brain, you probably don't have a shortage of ideas. You have too many things competing for your attention at once. And when everything feels important, it's hard to see what matters most. You don't need more discipline, you don't need more time. You need a way to work with your brain instead of against it. That's why I created the Think Time Quarterly Reset. In a half-day workshop, I'll walk you through my whole brain neuroplanning process, engaging the visual creative strengths of your brain before we make the plan. First, I'll guide you to relax your body to calm your mind. Then we'll review. What are you grateful for? What's working? What's not? And then we'll dream. Because most people think that they struggle with distraction when what they really struggle with is clear direction. Then we'll decide what matters most in the season, how can you get there faster and easier? Turning it into a plan you can actually do with rejuvenating rhythms, dream routines, and actions that fit your real life. You'll leave knowing what matters, what deserves your attention. And what to do next. But the real payoff isn't just getting more of the right things done in less time, it's being able to move your dreams forward without missing your life while you're building them. More clarity, more momentum, more presence. You deserve to be present in your own life. Join me for the Think Time Quarterly Reset. Build your dreams without burning. I love that. So okay, as we're talking, I just noticed my podcast mic is across the room. Do you think I should go get that? Yeah, and then let's talk because we were talking about all the things beforehand. So let's get talking about your setup. We're gonna do an actual makeover right now. So let's talk about audio first. Okay, guys, you really do want to have sharp audio when you are showing up on camera. If you are showing up on social media, you also want to have a good microphone. So one that you can use is a DJI. I use DJI with my phone. I also use it with the Osmo Pocket 3. I highly recommend you investing in something like that for social media because it can record a lot more content. Horizontal, vertically, you can use it for YouTube. Great quality is the Osmo Pocket 3. But this the DJI, I also use the Holly Land. Those are great mics. But for a podcast, a sure microphone. I actually for many years use a ATL. I think it's called an ATR. And I used it like it's still in the corner of my base over here. I didn't have any problems with it. You can get those for like 50 or 60 bucks on Amazon. So if you're looking at a sure microphone, you're like, I'm not sure I want to spend that kind of money yet. An ATR is definitely worth investing in. And I have a link to my Amazon storefront. I'll make sure to give you, Christine, so people can see some of my equipment suggestions. I love that. I love the idea of having actual equipment that we could just not have to think about and go click and just grabs. We'll have that in the show notes because we like one click answers here in our audience. So are you speaking into a sure microphone right now? So this is a sure. Okay. And is there any certain quality about the sure that you like? Yeah. So with the shirt, I find like it's just a little bit easier when I'm doing an audio fix in my record in my edit. There's more clarity. I don't hear as much background noise. Than if I'm using just my computer. However, I have a brand new Mac and my Mac's audio is great. So if you're someone who has high tech equipment and you don't have a microphone and you're called on to do a podcast, don't worry. You're probably gonna be okay if you have a MacBook Pro that's brand new. However, if you don't, you will sound tinny. And that's the downside. So let me see you on yours, your Yeti. Okay, testing, testing was. Yeah, that sounds better. With these n microphones, you do have to make sure that your mouth is not too close or too far. So the good thing is always thinking like your finger space. That's where you're gonna get like that best audio. But for a podcast, you know, it's never gonna be that close. And that's why having these type of microphones, they're dynamic. They can pick up your voice even when you're further away. But if you're doing like a voice recording. And you're speaking a little bit softer, that's really as close as you want to get. You don't want to be getting more closer than that. And it really does help give more depth to your voice. Okay. So as I'm speaking, if I speak more closely to the mic, it comes through. Yeah, you sound a lot better. And then if I move away from the mic about four or five inches, it sounds like this. Yeah, it sounds a little bit different. And at about two inches like this. Sounds a little bit more milky, like jazz dance. I like that. Very good. All right. So we did audio. Now let's move to framing. Like I think my head's cut off at the top right now. I know. I'm you're driving me insane right now. I'm trying really hard to I mean like, you know, when you are thinking about, you know, having your space, you want to think about the angles in your space. Like I would highly recommend you have a flat background. So like your wood board behind you, I would say, you know, it might be better to frame you where that's all that's behind you and a little bit slither of the greenery. But I would counter that greenery and put a plant in that other corner where it's just the wood. And you can get, you know, faux plants. And I would say if this is going to become your podcast space, I would have just that little tiny slither of green. And then on the other side, I would find a way to put up some plants to give you a balance. Yeah. Like something on the other side. So that you have some balance. As you see for me, I have these lamps behind me. And usually when I am on camera, I'm in the middle of them. And I have greenery in the background just to give like little pops of color. Now, my background isn't like the dream, but I did go to you can look up Philip Holloway on YouTube. He has a brick wall now behind him after I met with him because he's a lawyer, right? So you want to have that authority statement as your background. So your background also should kind of reflect, as you and I were talking about, your mood, your vibe, and your authority. So for him, we went with a stone wall and some legitimizers, like a symbol of law, you know, a picture of, I think we went with like a bald eagle. You know, you're trying to think of things that really reflect the topic and give that authority, as I keep saying. But for you, I think, you know, the tone you're taking. the vibe you have, your home is beautiful. And I think using that wall behind you is great, but you want to make sure that you're centered. You always want to be centered. I I'm trying to think if I have anything I could put back there. I want to put the plant there right now. Yeah, like right in that corner. It could look really nice. Yeah. Like then you get some balance of green. Like a counterbalance. And then you can keep that little sliver of your wall because you're you're framing it. But your wall, your brown wall behind you is still not flat. So to the YouTube audience that's looking at you in their home, they're gonna want like, they wanna actually feel like they're in the room with you. So you want to make it as inviting as possible. And so you do want to make sure that as you're building it out, that your background is as aesthetically pleasing as possible. You know, another thing that you may need, you're in your living room, right? So if anyone watching is thinking I'm in my office, what do I do? You also may want to get one of these. So right now I have A table that rises and lowers. So I can stand. I also have an arm that allows me to go all the way out here. So whenever I am doing something on YouTube, I can sit out here. That microphone also is something that I can put in front of my couch. I'm in a guest room, but I've made it work. And that's what a lot of professionals don't. Think about they're like, well, I don't have a space. Like you can make any space your studio and you can make it look good and make it camera ready. So you want to have a background that's as aesthetically pleasing as possible. So for you, I would challenge you to just figure out how you can put your mic in front of you and your camera to make that wall straight and then figure out where you can do that. And that may not be right now. But you also may want to have some type of ability to stack it. Because right now you're not really like framed well. So if you find yourself, you know, looking down at into the camera, it's not as appealing in the scroll and it's not as appealing on YouTube. So you want to make sure that you're engaging with your audience as if they're in the room and they want to basically see some of your hand movements if you're someone who is animated. So you want to make room for that. Okay, so we're gonna make this higher. And if you have to keep that corner right now, keep that corner. Sit in the corner right here. And you are in the corner. Yeah, yeah. If you make that corner the center of your screen, and then you sit there, that works too. Like if you're going to be on television or on a podcast and you're looking for a quick setup, like that's a nice quick setup. It's even as long as you're in the center. You have a little bit of greenery next to you that's appealing. As long as it doesn't look like forced. But now we need counter lighting because you have yeah, just like a little bit to the Yeah. And I would move you over just a little bit toward the plant. Yeah, yeah, yeah. Okay. Okay. So there. Now what I would say is you want to have lighting on you. So what do we got? The lighting's gonna come forward. I've got this little ring light. Okay, so a ring light's a possibility, guys. I suggest LED flatlights. They're in that Amazon I'll give you. And I'm gonna record some b-roll because whenever you're doing a podcast or you're on TV, you should record some b-roll of yourself on it. That you have that. Okay. I'm gonna put that over here for a second. So Okay, yes. So where's that light? Is it on you? I actually have a little B room camera holder here too. So I can pull this around, chill in on my couch. There you go. Nice. And then where's your light? Is it on you? I feel like it's angled the wrong way. It's angled like this way, but I need it to be more on my face, right? Yeah, you do, because right now you have the counter light from your window. To to contend with. So do I need to that lighting's better, closer. It's a really nice the light really moves like every direction. Is the color right? I would say what options do you have? Because your face, I don't know, I felt like you looked more like tan. Yeah. I would say that's a better lighting for that one. It looks a bit more natural because in that light you look like the color of the wall. And so you also, you know. you wanna kinda pop off screen and if you're wearing dark colors, you know, having more of like a a moody light that makes you look nicer or more flattering can be better because you don't really want to wear dark colors on camera. You're wearing dark. We talked about green, remember? Yes. Yes we did. And this actually this is the outfit that you recommended. good. I feel that. It's really pretty on you. It's supposed to be like a green? I thought it was. It was too so it came black. It works for your vibe. You've got like the wall with the brown and the black in it. You got your green pop, as long as you have a little bit of color. If you keep this setup though, I would challenge you to put something on that wall. So okay, let me grab something because I have something. That's what I would say. Yeah. I've got a thing right here. Can it hang on the wall? that's beautiful. Do you like that one? Yeah. And I would put it on the cream wall. Can you lean it against it? Yeah. Okay. Here we go, guys. She's bringing in some pictures. We're gonna put something on the wall. The other option is like a peaceful. Ooh, pretty. I am gonna veto that. It's too reflective. So the framing is too shiny and you don't want to have shiny on camera. The other one has a very subtle frame. I would can you put the green toward the wall versus the white? Okay, so the green? Yeah. Can you turn it so the green is actually toward the wall? Okay. Let's see. yeah, yeah, that's that's even better too. No, go the other way where the white thing in the middle is kind of facing toward the ceiling, maybe. That looks so much better. Yeah. If you did something like that on your wall, and then yeah, I think that would be great. And then even if you wanted to take it a step further and you're like, I am going all in, you could always do some type of neon light on your wood wall next to you with like, you know, your name of your podcast. You can get them where they can hook in to those wood slats. And then you just put it up when you're doing an episode and then you get some branding. Or get like a plastic one that you make that's not shiny, like matted. But right now, my gosh. You just need, I would say, like you see how much light I is on me. You definitely are gonna want to have like more. So if that light can get closer or if it can get brighter, or you can get two. So it's recommended that you have two lights on you for on camera, not a big ring light in the front of you, especially if you have glasses. You're gonna want two lights that face you that help kind of even out your skin and any type of shadowing. So two lights, that's what I have, one here, one here. And that will help when you're on camera, not directly in front of you. So I'm I've repeated that. But with the ring light, if you wear glasses, it really will make it hard for you to appear on camera because you'll see the reflection. But with two lights like this, it makes it a lot easier too. I have these lights on the top of my ceiling there are can lights. Do I turn those on or do I not? I turn them off. So my I have a fan above me. Those lights are off. Okay. So mine are off, but leave them off is what you're saying. Yeah, don't turn them on. So I have two of those lights in my closet. Should I pull them out right now? I think your lighting right now looks good, but I would say You should test it out, you know, definitely try another ring light on either direction of your face to kind of even it out. But it's a big setup, you know, if you're in your living room. So you want to keep it easy. And if you can keep the one light and maybe position yourself like this as you are now, and you look like you have flawless skin, then keep it to the one light because two can be a pain. Okay. To walk around your house and yes, yes, I can see that. I'd love to introduce you to something I created specifically for brains like yours. Think Time Membership is a guided neuroplanning membership designed to help you align with your design, work with your brain, and build your dreams with more clarity, confidence, creativity, and presence. Instead of forcing yourself into systems that don't fit you, you'll learn how to plan in the native, creative language of your brain using my neuroplanning framework. Love your design. Then dream, decide, do, review. Inside the membership, you'll join a community of growth-oriented leaders for weekly, monthly, quarterly, and annual guided planning experiences. So you'll never have to figure it out all alone. Your membership also includes access to the Think Time Hero Planner, a whole-brain visual planning system designed to help you harness the strengths of your mind instead of constantly fighting against it. And when you join, you'll receive access to the Neuroplanning course and tutorials, planning tools and templates, live group coaching, monthly QA, and a live onboarding session so you can begin to use the system right away. If you're ready to increase your opportunity to experience more clarity, calm, confidence, creativity, meaningful productivity, and presence while getting more of the right things done in less time with peace. Not pressure, visit think dash time.com slash podcast. I'd love to help you build a life that works with your brain, aligns with your design, and reflects what matters most. Okay, so flawless skin. Let's go that direction. I'm gonna start adding some things. What yes, Christine did not put all of her makeup on. No, we're saving it for the show. For you guys. Whenever I'm with my clients for media training or I'm I'm helping them with their on-camera capabilities or their social media, I usually send them this kit. And this is something I recommend everyone kind of makes for themselves. It's one of those things that you have next to your desk or wherever you're gonna have those on-camera moments. So if in case you're in a pinch, you can grab it, or you put it in your car if you find yourself out and about and you're shooting content. In it, you're gonna want to have, you know, obviously some gum because you never know if you're gonna be interacting with people in person when you're on camera. So you want to make sure you have it in your bag. I always do dry shampoo because dry shampoo is gonna give your hair lift. If you're a girl and a lot of women don't think about it, it's one of those easy ways to add volume. I always say a black eyeliner. So eyeliner is gonna help you tremendously on camera. I don't put much on, but if you just do like a little bit around your eyes. just to give them a little bit of a pop. That really helps on camera. I also use a liquid eyeliner. And this is actually something I learned when I was at Fox News Channel. I would hang out in the makeup room with my anchors and reporters. And the makeup artist would say, let's sit down, let's play makeup. And so you're gonna want to put the liquid eyeliner kind of all the way, you can either go all the way across the top of your eye, or I do it actually from like a the part of where my dark so my eyes are dark brown. So I usually start the dark line from there and go over. Yeah, that's a fun one to do. And I remember when I was at Fox, one of I kid you not, like I'm walking, I'm doing my I have my eye makeup done. And this guy sees me and he's like, hey, you look like you could be on camera. Can you actually appear on Foxnews.com live today? I was like, and talk about what? He's like, What are working on? And so I told him what my project was at the time, what I was producing the package on. And he was like, Okay, yeah, come on up and sh talk about that. That's how I started at foxnews.com on No. Wait, because you did your makeup. He was like, Yeah. He's like, Can you teach other people how to put that on? I'm like, sure, no problem. So this is the thing I always tell people, you want to dress for the job you want. I dressed for the job I wanted at Fox, and that's how my beginnings started. They were like, You look like you could do it. Why don't you get on camera? So way. So I always would keep a dress for on camera in my desk. I have one in my office and I highly recommend you always have one too because if you, you know, wind up being asked to do a live with someone on social media or on a or you're asked to pop on a podcast, you don't want to say, What am I wearing? You want to have that one staple dress or that one staple top in your office or wherever you usually record so you can pop it on. And for guys, you may just want to have that one solid colored shirt. And we can talk colors in a second, but let me show you where mine is. So I keep this dress in my closet and I actually did a social media video on it where sometimes I throw it over my pants. I just take it on, I throw it over my pants, and I go on camera whenever I have an interview if I need one. So tell me about the purple. I see that you wear purple a lot. Is this on purpose? So purple is on purpose, yes. I didn't want to come across as too political. So having the background of working at CNN, working at Fox News Channel, MSNBC, and then rounding out at BET, for me, I didn't want to lean into blues where it would seem I'm Democrat or reds where it would seem I'm Republican leaning and basically signaling to my potential clients that I lean one way over the other. Purple to me is the centrist, it's the independent, it's the color of knowledge. It's the color of gray wisdom because it's flattering to my grays that are also coming out. And it also is that centrist color, the mix of blue and red. I love that. Okay. Talk to me about like I see that you have really good highlighting around. yeah. So when you're highlighting your eyes, like one of the things that they had taught me was you want to make sure that you have one of these, like you see this Thicker edged brush. You see how it's like more of a yeah. That is where you would do a darker color. I go to my darker ones. Maybe it's the wrong brush on mine. You wanna just take it and you're gonna wanna shade up over that black line if you have it. And you're gonna wanna do it on both sides. And then with that light color that you're putting on, like for me, I lean again still into like the lavenders. Now, when it comes to colors, you also want to pick what's flattering, but also what represents your brand. So purple felt good for me because yes, it went with my grays. It was a flattering color and it reflected where I am in life. I'm central. I'm not one way or the other. I'm neutral. But it's important to pick colors that also go well with you because if you are leaning into like always wearing purples or always wearing pink. You want to make sure the makeup looks good on you too. I actually suggest that people have their colors done. And I have now an image consultant that I work with for my clients. And we do color analysis to help people figure out what colors work best on them. And you can get something like this on Amazon, hold it up, put yourself on camera, see how it works. I recommend that when you're building out a personal brand, as much as you need to know what your message is, you also need to know what your colors are before you build out that logo and that website. Because the worst is you start building that website, you start building out your logo and you don't know what your colors are. And then you're sitting there like, Wait, every outfit I wear clashes with the colors on my website. So how do I post photos from every event? That's so important. And people don't think about it and then they're like, wait. And the other thing is you need color because if you're on stage, you never want to wear black or dark blue. You want to wear a color that pops. So color is important for stage as well as for TV. And, you know, there's a lot of people who lean into color extremely well, you know, and you need to take note of that because, you know, Anton Gunn, we both know him. He leans into this turquoise. And if you look at his website, you look at all his appearances, he's always leaning into a color scheme that really flatters the colors on his website. So when he starts putting together that speaker reel, you know, those videos, my business on Cam Ready actually produces those too. We do speaker videos. But if you are putting one together and you want to have that consistent look, you don't want to be all over the place. And then if you're putting together your website, you also want to think about how your photos all go together. So knowing your colors is a big part of building out that personal image and that's why I chose mine early on. I think that is such a genius tip and that can save so much effort and time instead of having to search through all the different footage to see what fits the brand. It all just works if you're thinking like a producer. This is such a valuable, a valuable help. Okay, so I have question. I saw an influencer thought leader the other day doing her eyeliner and she had the little flap. that came out from her eye. Yeah, if that works for your brand, go for it. Yeah, like what how do you know if that that works for your brand? I mean, I don't think it works for my brand, but what do you think? I think it depends on the type of like what your expertise is in and what you're trying to talk about. Are you trying to attract clients who trust you? Are you trying to be trendy? Are you trying to be edgy? I think it really is better to be like conservative on your makeup. When you're on camera. But if you look, and I keep referencing them, but if you look at, you know, say Harris Faulkner or any of those women on the five at Fox, their makeup is really nicely done. And what they do is in the center, and I'm not a makeup artist, but in the center they have a lighter color. If you notice, it's a lighter color right in the center. So when I was saying like you're adding that dark swipe of eyeliner at the top, I'm starting it from the dark part of my eye. That's also where they start this light color. So if you look at Harris, her makeup's always like really sharp. But another thing that I learned, you know, when I was there was this doesn't really help for being on camera for TV, but it does help on stages is your shoes. Like you really need to think about when you're building out that wardrobe for being on camera, what works on stages and what works on camera. And on stages, you really want to think about a lot of women don't. about your knees. Do you want to show your knees, not show your knees? And some women have issues with that. They don't want to show their knees. So don't buy the short skirts and dresses because then when you start going on stages, you're gonna be like, my gosh, all my colors are in the wrong outfit. So you want to think about that. And also your shoes, nude shoes. They go a long way. They make you look longer, taller. All they're the best thing to buy. Just buy nude. Nude shoes help you look taller and longer. So okay, here's something really funny that I did the other day. I was recording the trailer for my new podcast and I bought these new shoes. I was so excited about them. I put them on. They were nude. They were heels. They were cute. And so I record the podcast to get all the footage back. And guess what happened? I left the tag on the bottom of the shoe. so you saw it? That's crossing my legs. Like that's so That's awesome. That's so funny. So that that is my addition to this conversation about don't forget to take the tag off after you purchase. I think with clothes, but I just didn't think about the shoes either. That's so funny. But already you're popping on screen with just a little bit of makeup. And I know that some people believe that makeup helps you sell, helps you sell yourself, helps you, you know, land clients, opportunity. It kind of does because if I'm scrolling on social media and I'm looking for an expert. I love seeing, you know, the raw videos of them. But if they're all raw, I'm like, wait, wait, does this person ever polish up? Like so if you are one of those people who are showing up on social, just weave those in once in a while. Don't feel like you have to do it all the time. But they definitely do make you look a bit more on camera ready if you have Weave in the polished. Yeah, weave in the polished. Don't feel like you have to do everything polished, but at the same time, make sure you have some that are. That's a really good point. So what do you think is a good balance for because I you I've seen, for instance, Mel Robbins, right? She'll like roll out of bed and say, Hey, how are you? She does it all. She she looks very polished sometimes and she looks very just roll out of bed sometimes. So what are your thoughts about that? Well, I think Mel is living out her true self in front of everybody and she's been able to achieve an authenticity that so many people hope to have the bravery and the courage to actually show. And I love that for her. So Mel Robbins actually was a contributor when I was at CNN. We used to book her and I'd talk to her often. And she was always one of those casual people, even then. You know, I'd say, hey, Mel, what's up? What are you doing today? What do you got going on with your husband? You know, we'd have those types of conversations in the control room. And she was always just very natural. And as a producer, you do that To kind of help them get out of their head a little bit. So when they go on camera, they're a little bit more looser, a little bit more conversational, and they know that they're in a friendly space. So anyone I had on air, I spoke to before they would go on air to make sure that they were in a good space. And so Mel was one of them. And I remember this one time I saw she had a tattoo on her wrist. And I had said to her, I'm like, Mel, we got a tattoo showing. Is that is that something you want to show? And she's like, Whoops, no, I don't. You know, and she's just so personable. And I think what's great about her now is what you see is what you get. And I always felt that about her. She's really smart and polished on camera. She knows how to deliver her point of view. She was a legal commentator. And now she's doing the same for her audience. Like on social, she's being herself. She's being that control room vibe, Mel. And then on stages, you see that polished Mel Robbins that everyone knows and loves. From her days at showing up on camera. But Mel's been at this for decades and people need to not forget that. You know, she's earned kind of the credibility to show up however she wants. That's actually a really good point because in some ways it feels like she came out of nowhere. You know. So it people can feel like, well, if I'm not an overnight success like Mel Robbins was, then maybe I've got this wrong. But it's good to see the work that goes into becoming Overnight success, it turns out it takes what 15, 20, 30 years. I mean, yeah, because I think she at one point had a talk show, was working on a talk show. You know, she wasn't just at CNN as a contributor. So she's been out all like all over the place as a on-camera talent for years before all of that. And you know what? That really does bring me to my framework. It's called known. And it's really important that you start off with the K, and that's know your message. And she clearly knew her message. Because that's what kept getting her booked. And she knew how to deliver it too. And that's important. So as you're building out your brand and you're figuring out how to be on camera, you need to know why you're showing up, who you're talking to, that approach you want to take with them, and the transformation you can provide every time you're on camera. Because that is what's going to help you get booked and become more bookable. I love that. So you're just starting with what's my mission? What's my vision? What am I actually here to do? And then you build your brand out from that mission. Yeah. And I mean, it's I talk about it in my book I have on Amazon. It's called the Visibility Program. I also have like a social media component to it where I teach people how to record themselves, how to edit in cap cut. I give like basic media training in it as I go. And I help people kind of identify their what, which is, you know, their message. And that's all part of my known framework. And the K is the know your message. And it's important that people do before they show up. Can you show me that booklet again? Can you move that the camera? This is my I don't know if it's even blurry, but it's the visibility program. And you know, it's how to leverage your expertise online. And in it, like I put through put out all my frameworks. basically what I did was all the worksheets that I put together for workshops, I put into a book. And then people can go through this book as they go through my online program. I love that. So people can find a program. They can follow you through your program. We're just gonna take care of the frizz, guys. We're moving to the next step. Moving to the next step. Next step. So tell me about the program. Like when somebody like I just love number one, I think a lot of people are going to want to just do what I just did and say, All right, can you spend an hour with me? Tell me about my setup. yeah. I do I do offer intensives. As I mentioned, I went to that one legal analyst and he's actually a legal analyst analyst for Megan Kelly's show. So you can see Philip Holloway on YouTube. But like I've also been in many offices and homes to help them get set up. I'm not think media. I am not in that space. But what I do is I come into your space and I say, okay, either virtually or in person. And I'll say, what can we do to improve it, to make it look more professional, reflect who you are? And I give it the producer's lens. But what I do most importantly is I look at people's overall personal branding and say, hey, how can we restructure this? Or how can we apply everything you've put together in a way that might attract podcasts, the media, and anyone who's actually looking for a guest or an expert within your field. And then I help them do that. Sometimes we don't think about what it takes to show up visually. Yeah. We know what it takes to show up with our content, how to serve. We know what we do works. But the bridge between we know this works, we've done this for decades, and communicating it to someone who's never seen us, there's a level of I think the word is authority. You were talking about that earlier. There's a level of authority communicated through these nonverbal cues right now, whether it's lighting or sound, makeup, clothing, it all comes together to form a picture. I just really wish that I had my my little logo there now. Yeah, you'll you'll get it. But it it also leans into like the other parts of my known framework. And the known framework isn't in the digital course. In the digital course, I focus on how to help you start recording content. Like you will shoot content in that course. Like the goal is to get you to do it. And then to have a strategy that doesn't leave you burnt out. So at the end, I give a posting strategy that's based on TV news and the wheel. And if you watch people that are consistently showing up, they kind of follow this wheel. And so this wheel is meant to help you try not to burn out when you're posting online. And that's really important for many people who are very creative and they want to post all the time or mean need more clarity and direction and organization. So that's what that course is all about. But the known is what I offer with my clients. And when I do intensives, it's like, how do we become bookable? And bookable is like one of my main frameworks. But the known is the journey, the unknown to known, I call it, like your journey to becoming known. And the N is all about nurturing your purpose and really truly embracing your presence online. And what we've been doing is all part of that. You know, you want to make sure that when you are showing up, you're showing up as your best self and you're showing up as professionally as possible if that's the audience you're trying to attract, right? But there's a lot of individuals who have created personal brands for themselves and huge businesses without having that academic research background. They're able to build it based on lived experiences. And so that's when I go to that O, and that's all about owning your story. When you own your story and you're vulnerable, if you're vulnerable now, that vulnerability that you share online could be the value add later. So if you're someone who's like, well, you know, I'm going through a lot right now and I don't know if I should even show up and talk about it, I say do it. Because I interviewed this one woman her name is Kendall Williams, and she showed up. on social media talking about how she decided to no longer see her son. Her and her son are estranged and she made the decision. I'm not seeing him anymore. And so she started talking about it on social, like who else is with me? Wanting to build that community, wanting to find people in her messy middle. And that attracted the Wall Street Journal, USA Today. She wound up being the on the cover of USA Today and then Oprah. Okay. So this woman Who has built a name for herself in a niche she is not an academic expert in is now known as the expert of estrangement. She gave a talk that followed doctors. And when she gave this talk, she framed it as: I'm the girlfriend you talk to after you've already talked to the therapist. And that's how she's building her brand. And there's many stories that I highlight on my podcast, Unknown to Known, that are very similar, where you aren't necessarily investing in a PR firm, but you're light pitching. You're pitching, you're reaching out, and you're showing up strategically online to organically attract. And that's what my program is all about, trying to help people figure out that foundation. That's awesome. And so is it live? Is it video courses? How does it So it's a video course that I put together and then anyone who completes it gets a one-on-one call with me afterwards and I can go over and I want them to come to that call with like, what did you shoot? What did you record? What questions did you have? I'm offering that now. And then after that, they can enter into my one-on-ones if they've taken that route. I also offer the course as part of my visibility launch programs when I do have one-on-one clients. And some people even give it to their assistants to help them with their own social media. So that's fun. Well, that's huge because you don't have to do this yourself. You can delegate some of this out. Yes. And a lot of it out, actually, even shopping. Yeah. So I mean, guys, that yeah, shop. You gotta buy all the right stuff. Invest right at the beginning. And sometimes when you are not as good at certain things, which most people who are probably thought leaders They're not walking around with a natural ability to look at a visual space online to know to have the microphone close or far away and the desk up and down and the lighting just right. All these little details that you know, like they don't have to learn all of those things. They just they don't have to go do their own research to find it when it's just packaged for them. Right. my gosh, you look adorable, by the way. Your makeup is popping. Yeah, thank you. And you know Yes, yeah, I see it. Mm-hmm. Your cheekbones, everything's looking like, well, hello. But you know, it you don't become known in your own audience, right? You become known in someone else's. So the only way to widen your reach is to start landing opportunities on other podcasts in the media. And I believe right now, more than ever before, legitimate media is really important because AI mode. So with AI, it's searching the internet to identify who you are, right? So it's gonna pull from say your Substack, your newsletter, your LinkedIn, anything that ha you have online. But if you're not quoted in the media and you're not having those legitimizers, right, it kind of doesn't really make the big picture of you as clear. I think if you are to have, like say you were on ABC News. So if you did something and you're like, my gosh, she's on local Nashville, ABC, talking about it, that legitimizer is gonna come up above the others when the search is happening because of the algorithm. And that's then gonna potentially show in your AI mode is she was on ABC in Nashville. Whoa, that helps me as a TV producer because media attracts more media, but relevancy is what's gonna get you that first piece of media. So you need to figure out how to position yourself to have your message become relevant enough to widen your reach. That's awesome. I think it was you that mentioned when there's a news story. Yeah. Say your take on it. Was that your advice? Yeah. So what I I know that some people call it like news jacking. I think news is is a daily jacking. You need to be thinking about it every single day. And so what I'm doing in August on Substack is I'm going to hold a live daily newsroom where people can come on and say, hey, what stories might be worth talking about? Because I want the media to start noticing me and I need to start leaning into the news. And I'll also have people bring their news items to me on Substack in August. And then I'll probably keep it up throughout the year, depending on, you know, when your audience potentially hears this. So find me on Substack. And it's something I may start doing with my own client community because that's what I find myself doing most. Most of my clients will say, Hey, should I lean in on this story and how and where? And I'm like, okay, why don't you write something up? Let me look at your LinkedIn potential article for LinkedIn. I review it. I edit it like I would if I were in TV news still. And I'm thinking, okay, here's what your hook really is. Here's what your headline should be. I want you to tag people and I think your image really needs to have this in it. And I guide them and then they post it, they do their stuff. But it was every morning for a while with a few of my clients where they're like, my gosh, news broke on this story. Should I weigh in? Absolutely. You know, a client of mine, she had 25,000 views on Instagram leaning in on news. Her first video sharing her story talking to camera, no glossiness, just she looked nice. straight in her room, talk to camera. We're talking basic editing. It got over 18,000 views. And all she was doing was sharing who she is and her story. And it resonated. It resonated in the way it's structured. And that's what my program does help people do. Like how to structure those videos to talk to camera. But like if you are someone listening, you're thinking, well, my story, you know, I tried that and it didn't work. Well, what I challenge you to do is to next time record it. And when you are about to post it, tell all your friends. Because what is happening right now is the engagement needs to be there. And what she had organically, you know, I was just getting it was one of the first videos we did together that was over 18. She had a community waiting for her to say something and she didn't realize. So when she posted and shared her story. Everyone was engaging on it. And that's what helped her boost up in the algorithm. On the one that we leaned into the news just last week, my gosh, that one took off. Okay. We showed the headline. I show that in my DIY, my visibility program, how to edit that in. Some people don't know. And we posted it and her son recorded it. Her son has Williams syndrome. And so he recorded it and He said a lot of, you know, candid words about what was happening in the news and it was fabulous and people shared it. There were so many shares. And that's the thing, like you want to make sure that when you are showing up on camera, you have a deliberate purpose behind it if you are getting, you know, raw and personal. And news can help you do that. So when a news story hits that's related to your brand. Talk about it. What's your perspective? What's your lens? What's your story? How does it like that's the time when you share your raw piece that fits why? Like, yeah. For example, like say we just found out, you know, that YouTube was the number one streaming platform in households. Just came out today. This is old news, guys. Someone like myself, I should say, okay, I'm an expert. I am booked on podcasts. And, you know, YouTube shows to talk about the media and the evolution of new media. This is a story I need to lean in on and share my take so that I can attract someone to me to book me. And that's what you need to do too. Like if for ADHD, if you saw a study come out, lean in on it. I love that. And I will continue to do that. I think it's been such a unique thing. I wouldn't have thought of that had I not heard you say this. And so it's taken my awareness to a different place as far as building my brand and getting my message to the world to think of positioning myself to be involved in what's happening in the now in the news. It just wasn't something on my radar, but I can see in AI how that type of verification and validation of what I'm saying would I mean, that's how I think that someone's valid when I look at their website, when I see ABC, N B C, you know, they They were Yeah. You want those legitimizers, but you don't want those legitimizers to be fake. And so I say this because so many people will pay. I'm gonna pay $250 and my I'm gonna wind up having the legitimizers of ABC, NBC, Forbes, all this stuff. And I really don't recommend it because when I go and look for someone that I want on my show for TV or, you know, for my client's shows, some of them have been news YouTube shows. I'm looking for a guest and I see this, I'm like, well, where's that interview? Where's the article of them on ABC? I can't find it. So then it's like, well, were they on? And then I start thinking, they must have paid. They must have paid. So this guy may not be as great as you think. And a lot of people do it. And the other thing is, I do recommend that if you are gonna pay for press, you pay for something like You know, the top 10 on MSN. MSN does this. So does Forbes. They'll say, hey, can we put you in the top 10 list? It's like 500 bucks. Do one. I say do one. Don't do more than one. Do one if you have absolutely nothing else online and you're not getting press. I say that for AI. I don't say that for media because the media isn't really gonna see that and say, she was on the top 10 list for MSN. No, we see through that. But AI still doesn't, so it'll resonate and it'll come up as, you know, you were quoted on an MSN and you're in a top ten. So that's helpful. That's awesome. Well, Danny, I just cannot thank you enough for being here and sharing your wisdom of decades of under how being a producer works. You are so far ahead of so many of us. And it's such a unique skill set that you have because it's I don't want to say old world meets the new world, but it's more kinda. So I just I love that this reminds us that visibility is not about becoming someone else either. It's not about me pretending to be someone, posturing to be someone, but really leaning into who I really am, but maximizing it in a good way. So if you're listening today and you'd like to connect with Jamie, and I hope you do, because I know she can serve you. I've watched her help several people and watched them transform just like you got to see me transform today. But if you'd like to connect with her and download her free visibility bundle, it is such a nice, clear guide. A literal checklist where you can go and say, Do I have this ready? Do I have this ready? Do have this ready? This has her camera ready checklist, her equipment recommendations, her visibility resources. You'll find that link in the show notes. Jamie, thank you so much for being here today. This has been such a treat. Yeah, it was fun. I hope it was helpful. This podcast is for educational and entertainment purposes only and isn't a substitute for individualized medical, mental health, or professional care. Every brain is different. Results will vary. Thank you for listening to Hyper Focus and High Performance. If today's conversation helped you think differently about how your mind works, I invite you to take the next step. Visit think.com slash podcast and grab my free training. Why can't I find a planner that works for me? If you've ever felt frustrated, judged even by yourself, overwhelmed, or simply wondered why everyone seems to be able to follow a system that simply doesn't work for you, you're not alone. In this free training, you'll discover how your brain naturally approaches focus, planning, and productivity, and why many traditional systems were never designed for minds like yours, and whether neuroplanning could help you increase your opportunity to experience more clarity, calm, confidence, creativity, and meaningful progress with peace, not pressure. And if this episode encouraged you, please subscribe. Share it with a friend and leave a review so more brilliant, creative ADHD visionaries can discover what's possible. Remember, you don't have to become someone else to do what only you can do. Because only you can be who only you can be, and otherwise there will be a hole in history. The path forward is clear. Love your design, then dream, decide, do, review. I'll see you next time.