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Mallory speaks with Zach Hosseini, Chief Marketing Officer and Vice President for University Relations at Pace University, about navigating public mistrust in higher education. Despite declining national confidence in the sector, Zach explains why Pace is boldly launching a new brand during "Awesom…
Mallory welcomes back Jenny Petty, Vice President Industry Relations and Advisory Services SimpsonScarborough, and Marina Cooper, Head of Brand and Marketing at The Johns Hopkins University, to introduce the Next Leader Experience (NLE) program at the upcoming AMA conference in Denver. Designed for…
Register for the AI Engage Summit Mallory sits down with Granit Doshlaku, Co-Founder and Chief Strategy Officer at Manaferra, to discuss the findings from Manifera's AI Index, which analyzed 200,000 prompts to reveal how AI search engines recommend institutions. Granit explores the role of domain a…
“We need this to go viral” sounds like a clear request. In higher education marketing, though, it can point to several very different goals. Does the institution need greater brand awareness? More engagement from prospective students? More qualified leads? A newsworthy moment? Or does someone simpl…
What Do We Really Need? Part 2: We Need Better Leads We need better leads sounds like a diagnosis. In higher education enrollment marketing, it can also become the easiest explanation when applications, deposits, yield, or student fit are not where an institution needs them to be. The real issue ma…
Zastrzeżenie: Podcast i grafika osadzone na tej stronie pochodzą z Mallory Willsea, który jest własnością jego właściciela i nie jest powiązany ani wspierany przez Listen Notes, Inc.