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Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Timothy McCarthy, General Manager at Imperium.
More about SampleCon 2021: https://samplecon.com/
Find Timothy Online:
LinkedIn: https://www.linkedin.com/in/timothy-mccarthy-3423a553/
Email: tmccarthy@imperium.com
Website: https://www.imperium.com/
Find Jamin Online:
Email: jamin@happymr.instawp.xyz
LinkedIn: www.linkedin.com/in/jaminbrazil
Twitter: www.twitter.com/jaminbrazil
Find Us Online:
Twitter: www.twitter.com/happymrxp
LinkedIn: www.linkedin.com/company/happymarketresearch
Facebook: www.facebook.com/happymrxp
Website: www.happymr.com
Music:
“Clap Along” by Auditionauti: https://audionautix.com
[00:00:00]
Jamin Brazil: Hey, everybody. I am joined by Tim McCarthy, GM of Imperium Sample.
[00:00:09]
Tim McCarthy: Yep. Not Sample.
[00:00:10]
Jamin Brazil: Just Imperium. Just Imperium. Just Imperium.
[00:00:11]
Tim McCarthy: Yeah.
[00:00:12]
Jamin Brazil: Got it. Sorry about that. We are live on the floor of SampleCon. I'm super jazz to be here in person, how about yourself?
[00:00:19]
Tim McCarthy: Absolutely. I think everyone's been dying for this to happen over the last two and a half years. People haven't even been able to get in front of their customers in their own offices or in their offices, right? So this is a great, great opportunity to meet up with potential customers, current customers that you haven't seen in forever. And it's been a really good time.
[00:00:35]
Jamin Brazil: That's outstanding. I know, it's- I'm very simple for SampleCon for- I mean, it's a risk in some ways, right?
[00:00:41]
Tim McCarthy: Yeah. Yeah. Absolutely.
[00:00:42]
Jamin Brazil: Putting this on.
[00:00:43]
Tim McCarthy: Yeah. They put out that olive branch and people grabbed it, it was nice.
[00:00:45]
Jamin Brazil: Yeah. That's right. What do you think about the show so far?
[00:00:48]
Tim McCarthy: Show's been great. I really like the way SampleCon kind of approaches their conference. And it's not overly content heavy where you're constantly just sitting and listening to people present about how good their company is. They try to make it thought provocative, like thinking about things, panels, and give a lot of time to interact. There's 15, 20 minutes here, 30 minutes there, just meet up with everyone. So I really like the format of that and I think it's what's needed right now. People need some time to just talk rather than just sit and watch someone present to. And the content that they put together is fantastic and I think they've hit nail on the head in terms of things that people are really interested in and changes that happened over the last year and a half that people haven't been able to get together and talk about.
[00:01:28]
Jamin Brazil: Yeah. For sure. There actually hasn't been any that I've heard anyway, like sales pitches from the stage.
[00:01:32]
Tim McCarthy: No. Absolutely not. And that's the nicest thing. It's like you have a whole array of people on that stage and most of them are even competitors and they're just talking about what's next, what's been going on, and how can we improve the industry.
[00:01:43]
Jamin Brazil: So the COVID pandemic, shelter in place, what's your big learning?
[00:01:48]
Tim McCarthy: So COVID was interesting for me because I started working as a GM at Imperium starting March of last year. So I came on board, shelter in place happened. And I was like, all right. I had all these plans to get our teams together and meet up, so it was a lot of Zoom meetings and phone calls and a lot of that over the last couple of years. We focus in fraud prevention and data quality services,
