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Today, we put the automotive industry under the spotlight, diving into the world of car dealerships. Our guest, Don Pelham, brings two decades of industry insight, from sales to corporate management, and now leads the charge in digital transformation through his company, Global Dealer Solutions. In the wake of declining traditional advertising, dealerships are navigating the digital landscape post-2008, facing challenges and finding opportunities. We'll explore Don's consultative approach to overcoming the daunting transition for European dealers and his mission to educate and empower them with digital tools. Join us as we unravel the complexities of dealership operations, emphasize the critical role of online presence, and discuss how empathy and rapport are key in enhancing customer relationships. With insights on adapting business practices and a look at promising trends, we're set to uncover strategies that ensure dealerships meet modern customer expectations efficiently. Stay tuned as we explore the future of sales, service, and customer engagement with an automotive expert, bridging the gap between digital and in-store experiences.
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